US1368033A - Process of making background for commercial advertising - Google Patents

Description

H. R. HYMAN AND T. B. MESSICK. PRocEss 0F MAKING BACKGROUND FoR coIvIMERcI/IL ADVERTISING.

- APPLICATION FILED SEPT. 3,1919. 1,368,033.

Patented Feb. 8, 1921.

I N VENTORS BY I imm ORN UNITED STATES'PTENT oI-"Flcs, l

HERBERT n. IIYMAN, or INDIANAPOLIS, INDIANA, AND 'TURNER B. MEssIcx, .or

TOLEDO, OHIO.

PROCESS yor kMAKING BACKGROUND ron COMMERCIAL ADVERTISING.

Speccation'of Letters'latent.

Application led September 3, 1919. 'Serial No. 321,451.

To all whom tmag/.cofncemf Be it known thatwe, HERBERT R. HYMAN and TURNER B. Messick, citizens of the United States, and residents of Indianapolis and Toledo, counties of Marion and Lucas, respectively, and States of Indiana and Ohio, respectively, have invented a certain new and useful Process of Making Background for Commercial Advertising; and we do hereby declare that the following is a full, clear, and exact description thereof, reference being had to the accompanying drawings, in which like numerals refer to like parts.

This invention relates to a process of making or forming a background adaptable for reprinting in commercial advertising, such as is used on colored pages in the advertising sections of magazines, on colored posters and other illustrations, wherein an unusual and pleasing effect upon the eye 1s desirable, to attract attention by its unusual appearance.

The main object of this invention is to produce for reproduction a texture adaptable for a background for advertising vpur.- poses upon which the advertising matter may be placed and a reproduction made for printing and lithographing, which is unusual in designs for the purpose of attract-- ing the eye, and pleasing and restful thereto.

Figure 1 shows a transparent slide with the crystallizations formed thereon. Fig. 2 shows an enlarged photographic reproduction of a portion of the crystallization. Fig. 3 is the same as Fig. 2 with varnished crape finally treated with gelatin and water.

The process for forming the design for a background is accomplished by rst providing a weak solution of various salts and bases in water, and thoroughly mixing the solution so that the salts and bases will be soluble therein. For this purpose we suggest the following solution:

40 grains ferricyanid of potash. 20 grains gum arabic.

2 ounces water.

We find this combination most desirable for the purpose of retarding and enlarging the growth of the crystals, which are formed upon evaporation of the water. The above solution is allowed to crvstallize upon a sheet of glass 10 in the form of a transparent slide, the water evaporating and Patented Feb. .8, 1921.'

leavingrthe crystallized residue 11. From'v the transparent slide of glass, uponV whichvv the crystals have formed, we make a rather contrasty negative. The crystals formed by the evaporation upon the glass gives a frostlike effect, the crystallization being formed 1n very .beautiful designs. By use of the magnlfylng glass, most attractive designs 12 are located and the immediate surface of the glass photographed and enlarged by pro- Jection. This photograph 13 is then redeveloped to sepia tone, and mounted upon heavy cardboard 14. Superimposed upon this is a heavy piece of blue silk crape 15, which is folded around the mount, stretched and securely pasted upon the back of mount. The outer surface of the superimposed silk crape is then quickly varnished with a French retouching varnish and allowed to dry, after which the surface is treated with a solution of gelatin and water. This latter application is used to form a size of base for the paint which is applied in the form of lettering 16 in the nature of advertising work.

The effect of this processis to produce a silky and satiny background, which is very soft and distinctive in its appearance, the

v sepia colored crystal formation appearing through the varnished crape presenting a design which no artist could reproduce, and a softness of tone which has only been 0btainable in the manner above described.

Upon this background formed, as above disclosed, the lettering for the advertisement is painted in the usual manner, and any other picture or insertion made therein, such as a representation of an automobile, so that the advertisement as it is to appear 1n reproduction, complete in all details, 1s mounted thereon. From this original production, negatives and prints are reproduced, preferably in colors for display purposes.

The invention claimed is:

1. The process of forming a background for advertising material, comprised of producing a formation of crystallized salts upon a transparent plate, the formation creating a distinctive design, reproducing said design, enlarging said design in the reproduction thereof by photographic process, covering said reproduction with a piece of silk crape for breaking the lines and softening the tone, varnishing the surface of said crape and applying a treatment of gelatin and water thereto for `forming a base upon which paint may be applied, whereby anV attractive Work of art Will be formed.

5 2. The process of forming a background for advertising material, comprised of drying a solution of ferrcyanid of potash and gum arabic dissolved in water upon a transparent slide formed ofg1ass,en1arging and loreproducing the pattern formed by crystallization by photographic projection and developing the same, superimposing, stretch-V V ing and securing a piece of silk crape upon said reproduction, quickly varnishing said crape, and after drying, treating the sur- 15 face with a solution of gelatin and Water, whereby a soft tone and enlarged` pattern is created, upon Which the lettering'may be applied for reproduction so as to form an attractive Work of art. 20

In Witnesswhereof, We have hereunto affixed our signatures.

vHERBERT R. HYMAN.

TURNER B. MESSICK.

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