US1082311A - Advertising medium. - Google Patents

Description

Patented Deo. 23, 1913.

G. T. FIBLDING.

ADVERTISING MEDIUM. APPLICATION FILED JUNE 5. 191s.

T@ ME@ MA Loswm Lamm G. T. FIELDING.

y ADVERTISING MEDIUM. APPLIGATION FILED JUNE 5, 1913.

Patented Dec. 23, 1913.

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TTOR/VEYS G. T. FIELDING. ADVERTISING MEDIUM. APPLIOATION FILED JUNE 5, 1913.

Patented Dec. 23, 1913.

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I nennen cr. rrnLmNe, or Yoan, N. Y.

nnvn'nrisino MEDIUM..

speciacation cf Letters rattan PatentenA bee. 23, i913.

Application led I une` 5, 1913. Serial No. '771;865.

Toctlfwhom it may concern:

Be' it known that I, Gnoncnfl. Filippino, a lcitizen ot the United States, and a resident of the city of New York, borough of the Bronx, in the county and State of New York, have invented a new and Improved Advertising Medium, of which the follow- .ll t) ing is a full, clear, and exact description.

The object ot the .invention is to provide a nefw and improved -advertislng medi-um more 'especially' designed for use in show Windows andthe like, and arranged to eifectivelyad- )vertise a desired line of merchandise by at-` treating the' attention of passer'sby for avv considerable length of time. l

l[n order to accomplish the desired result use is made of a casing in which is mounted an"` intermittently traveling web provided with 'a .series of advertising panels, `which' preferably pertain to the nature of thearticle te be advertised, the` traveling web mov ing the panels successively into a display opening vformed in cthe facel of the casing,

and fan intermittently moving slide control-v ling the said opening to open the same at the time the web is at a standstill, and to close the'opening during the time the web is moving. I

A practical yembodiment of the invention is represented in the accompanying drawings forming a part of this specification, in which similar characters of reference indicate corresponding parts in all the views.

2 Figure 1 is a oront elevation of the advertising medium; Fig. 2 is a rear 'elevation of the same with the casing in. sec.'- tion; Fig. 3 is asect-ional lplan view oi the same yon the line 3-13 of Fig. 2; Fig. 4 is an enlarged perspective view of portions of the slide and Web and the means for imparting movement thereto; Fig. 5 is a rear faceview of part of the slide and its connection .with the 4actuatingV medium;l and Fig. 6 .is Ian enlargedsectional rear face view of the actuating means for the web and slide.

The. advertising medium is mounted in ai suitably constructed casing A provided with an opaque front `B preferably covered by a glass pane b. The front B preferably vterminates at its upper edge a distance be-A low the top of the casing and the lower 0f the freni B 'is adsense above the botthe upper and llower portionsof the 'glass pane b unobstructed for advertising matter ti'sed. VThe outer face of the .front B is provided with -a picture depicting matter relaas show-n, for instance, matter pertaining to smoking and sinokers articles.

In the opaque front B is arranged a display opening B' adapted to be periodically opened and periodically `closed by aniiitermittently moving slide Cf, and in the display opening B are adapted to appear successively advertising panels D arranged on an endless Web D having an intermittently traveling motion inthe direction of the arrows indicated in Fig. 8. The movement givento the slide C a-'nd the Web -D is such that the slide C moves into'an open position relatively to the display opening B during the time the web D is at a standstill, and the slide moves into a closed posit-ion rela-I tive to the display `opeiiinfp; and keepsthe latter closed during the time the vveb -D is traveling to moveAthe next following panel D into register with the display opening,r B. 'The panels D of the web l) are of a casing A vis illuminated by` electric lampsE and E so thatthe panels. D in register With the display opening B are clearly visible during the night to attract the attention of passe'rsby.

ing matter pertaining to the subject to be advertised; for instance, as shown in the drawings, several of the panels D are provided with represent-ations of smokers in having legends pertaining to the matter to C is provided with an attractive picture C pertaining' to the matter to be advertised; .for instance, as shown in-the drawings, the opening B and the slide C form a portion of a panel ofaf package of tobacco depicted on the front B. Thus when theslide C registering panel D appears to form part toin ofthe casing (see Fig. 1) so as to leave pertaining to the subject matter to be advert-- i tive to the subject matter to be advertised,

diaphanons material and the interior of the r Each of the panels D contains advertisdifferent attitudes, and also with panels be advertised.l The front face of the slide is in an open position the corre'spendingl legends pertaining to the 'subject-to be advertised, the legends being illuminated during the night from the rays of light emanating from the lamps E and E. L

In order to impart the desired motion'toK the slide C and the traveling web D the following arrangement' is made: The upper end of' the slide C is provided with a ,sleeve C2 mounted to .slide on a guide rod C3 attached to the casing A, and the'lowerI port-ion lof the Slide C is guided on a guide rod C4. The back of the slide C is pivotally connected by a link C5 with the upper end of a lever Fpivoted at F on a bracket A attached to the casing, and the lower end of the lever F is pivotally connected by a'link F3 with the upper end of a lever G fulcrumed on a studv H held on a gear casing H mountedon a baseH2 of insulating material' held on the bottom of the main casing A. The lower end of the lever G is provided with a fork G,V the members of which are adapted to be engaged by a crankpin or a friction roller l held on a crank arm l secured on a shaft l2 journaled in the gear casing H and driven by a gearing J mounted in the said gear casing H. yThe gearing J is driven by a motor K, preferably of the electric type mounted on the base H2 and connected with a source of electrical energy, the saine as the elect-ric lamps E and E. On the base H2 is mounted a rheostatv L and a converter N inthe circuit for the electric motor K, to permit connecting the electric motor with a direct or alternating current.

When the. motor is running the crank pin I imparts an intermittent swinging motion to the lever C so that the slide C is moved from an openposition into a closed position and held thereinfor the time being, after which the slide is moved into an open position and held therein 'for the time being.

" The web D passesIl around vertically-disposed rollers D2 and D3 journaled in the casing A |The web D is provided with a binding D4 provided with spaced eyelets D5 adapted to be engaged by a lugC projecting transversely from' the free end of an larm C ulcrumed at @2.011 a carrier P mounted to reciprocate on a guide rod P attached to the casing A in the rear ofthe guideway C3 previously mentioned. The arm C is pressed on by a spring C2 attached to the carrier P so as to engage the lug C with an'eyelet D5 for imparting a traveling motion to the web Din the direction of the arrows a. The lug C is provided with a projection Ci to limit the inward movementof the lug O into an eyelet D5 and the lugY O is rounded oft on the opposite sideof the projection O4 so that the lug readily passes out of the eyelet during the return movement of the carrier P. The eyelets D5 are spaced apart aI distance corresponding to the width of a panel D so that at each movement ofthe carrier P in one direction .the web is shifted to move the next following panel D into register with the display opening B. During the return movementoil the carrier P the lug O on account of being rounded off slips out-'of the eyelet D5 and travels over the rea-r face of the binding D* without imparting movement to the web.

ln order to safeguard the web against return movement use is 'made of a spring pawl Q (see Fig. 2) attached to the casing and bearing with its beveled end on the upper head ot the roller D3, to prevent return movement of the latterand consequently return movement ot the web D.

lihe carrier P is p-ivotally connected by a link P2 with the upper end of a lever R, similar to the lever F andrtulcrumed at R on Jthe bracket A. The lower end of the lever R is pivotally connected by a link R2 with the upper end of a Alever S fulcrumed on the stud H, and provided at its lewer end with a fork S similar to the fork Gx of the'lever G. The members ot the fork S are engaged by a crank pin or friction. roller i3 on the crank I and spaced from the crank pin'or friction relier I', as plainly indicated in Fig.- 6 so that the crank pin or friction roller la imparts a .swinging motion' to the lever S at the time the lever Gr is at a standstill. lt will be noted that the crank pins l and la are practically at a right angle to `each other so that the above-described movement is given to the levers Cr and S to cause the slide C and the web 'D to travel at the l proper time, so that when the slide C is in an open position a panel is displayed in the opening iB', and when the slide C is in a closed position and at rest relative to the display opening B then a traveling movement is given to the web D to move-the next following ypanel D into register with the display opening B. The bearings T for. the roller D3 `are xed on the brackets A. and

A2 Jforming part of the casing A, while the Y bearings T tor the roller D2 are adjustablyV mounted on the said brackets by the use of' set screws T2 so as to permit of giving the desired tension to the web D. When the vmotor K is running the slide C is moved frm a closed position relative to the display opening B into an open position, and remains therein for a short time, so that one of the panels D in register with the display opening B is visible to the passersby. The slide C next moves into closed position relative to the display opening B and remains in this closed position during the ltime the binding D4 from' one' eyelet wat n is alinea to meve ai@ auowfag para D into register with' the display'v opening B.- The slide C next movest into open position, as previusly mentioned, and during this time the carrier P is on the return strokewith the arm tratveling" over the B5 to' the. next t fellovving one, it being understood that at the time the lug Q drops into' the' next following eyelet D5 the slide C has returned to closed position so that the web can now be moved Without being seen by the spectators.-

llt will be noticed that by the arrangementdescribed di'flerent advertising panels appear successively in the display opening B and'iconsequently the attention of passersby is attracted for a'considerable length of time, asthe passersby Watch the appearance and disappearance of the panels in the regular order. l

Having thus described my. invention, l

N'claim as new and desire to secure by Letters l Patent:

1. An advertising medium, comprising a support having a dlsplay opening, an intermittently traveling Web provided With a series of advertising' matter adapted to successively register with the said. displayy opening, van intermittently moving slide con-` trolling the said display opening, a rotating crank provided With spaced crank pins, le-

vers alternately `and intermittently actuated by the said crank pins, and connections be-- tvveenthe said levers and the said web and ,l slide tomove the slide into open position relative to the said. display opening While p the web is at a standstill, and to move the slide into a closed position relative to the display opening and to keep the latter closed during the time the Web is moving.

2. An advertising nedium, comprising a support having a dlsplay opening, an intermittently traveling web provided' With a series of advertising matter adapted to'v successively register with the said display opening, an intermittently moving slide control- .ling the said display opening, a motor driven crank provided withspacedcrankpins, le-

vers Ahaving forks alternately and intermittently actuated/by the said crank pins,"a 'lever and link connection connecting one of `the :forked levers with the said slide, a carrier mounted to slide and provided 'with an arm engaging the said web to move the latter in one directioneonly, and a lever and link connection connecting the other forked lever With the said rca/rrier. v

3. An advertising medium /comprising a casing having a front provided with a diS- play opening, rollers journaled in the casing and arranged on opposite sides of the said display opening, an endless web pass.--

the Web having ing around the said rollers and provided withadgvetising panels adapted to register successively witlrthe said display opening, the' web having spaced eyelets along one edge, a spring-pressed arm having a lug at its free end adapted tg engage the said eye'- lets, a carrier mounted to slide in the direction of the length of the vveb and on which carrier the said arm is pivoted,l andimeans for imparting an intermittently re- V.its free end adapted to engage the said eyelets, a carrier mountedto slide in the direction of the length of the web and on which carrier the said arm is pivoted, a crank arm, means for turning thel said crank arm, a

by the said crank arm for imparting an intermittent swinging motion to the said lever, and a connection between the said lever `and the said carrier.

5. An advertising medium, comprisin a casing having a front provided With a isplay opening, rollers journaled in the casing and arranged on opposite sides of the said display opening, an endless Web passing.`

around the said rollers and provided with advertising panels adapted to register suecessively With the said display opening, the

webv havingspaced eyelets along one edge,

a spring-pressed arm having a lug at its free end and adapted to engage the said eyelever having a fork adapted to be engaged lets, a carrier mounted to slide in the direction of the length of\the Web and on which carrier the said arm is pivoted, means for imparting 'an intermittent reciprocating motion to the said carrier to move the Web in one direction, and means for holding the Web against movement in the opposite direction.

6. An advertising medium, comprisin a casing having a front provided With a isplay opening, rollers journaled in the casing and arranged on opposite sides of the said 'display opening, an endless web pass- I ing aroundV the rollers and provided with advertising panels adapted to register successively with the said display opening, the web having spaced eyelets along one edge, a spring-pressedarm havin a lug at its free end adapted to engaget esaid eyelets, a

carrier mounted to slide in the direction of ias4 the len h of the web and on which carrier In tes I ony whereof -I have signed my the sai arm is pivoted, means' for imparting name to this lspecification in the presence of an intermittent reciprocating motion' to the two subsoribn witnesses.

said carrier to move the Web in one direC- j IEORGrE T. FIELDVING. tion, and a spring pawl held in the easing f' Witnesses: and engaging one of 'the rollers to hold the v THEO. G. HOSTEB,

same against retnrn movement. f PHILIP D. ROLLHAUS.

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