US1054018A - Advertising device. - Google Patents

Description

J. T. H.'MITCHBLL.

ADVBRTISING DEVIGB.

APPLICATION IILED APR. 29, 1909.

1,054,01 8; Patented' Feb. 25, 1913.

JOHN "'13. H. MTCHELL, or 'CHICA'GO, ILLINOIS.

Patented Feb. 25, 1913.

Jpplication filed April-29, 1909. =Serlal No. 492,888.

T0 all tma*y conce7m:

Be it lmovvn -that I, JOHN T. -H. Mrron- ELL, a citizen of the United States, and a 'residentof Chicag0, Cook county, and State of Illinois,have invented a certain new, useful, and Imprwed Advertising Devce, of which the-following is a full, clear, and exact' description, such as Wll 'enable others skilled in the art to which it appertains to make and use rthesame.

My invention relates tc advertisihg devices and has particular reference to in provements in advertising devices of the class adapted to be sentthrough the mails,, Without an envelop, yet partaking 0fthe character of personal, individual communication. 4

The object of my invention is to provide an improved advertising device in the nature of a personal letter-carrier oi bearer, but constituting its own closure or envelop and having a part formed to be detached and to serve as a return card or postal card.

Other objects of my invention Will appear hereinafter.

My invention consists generally in an ad-' vertising device or folder comprising a substantially rectangular ungummed sheet of cardboard scored upon two transverse lines and thereby formed into upper, lower and intermediate flaps. Said lower flap being detachable from the remainder and constituting a return postal card and the upper fiap being adapted to fold over said intermediate and lower fiaps and formed to con-.

ceal part of the face of the lower flap, exposing to view only that part thereof Which bears the name and address of the person for whom the device is intended.

M invention Will be more readily understood by reference to the accompanying drawings, forming a part of this specification and in Which:

Figure 1 is a perspective view of an advertising device embodying my invention; Fig. 2 is a similar view showing the device partly folded; Fig. 3 is another perspective view showing the device as it appears when ready for the mail; and Fig. 4 is a sectional view, enlarged, on the line XX of Fig. 3.

My invention is capable of considerable modification and is not limited to the specific proportions or form shown in the drawings; however, in all forms of my invention I prefer that the device shall be the fol remainder of the sheet. -The outer surface,

of 'substantially the size and shape of ordinary commercial letter -paper and when folded, as shown in Fig. 3, shall present the appearance of an envelop.

As shown in Fig. 1, the device comprises a sheet, A, of thick paper or:heavy cardboard. Thi3 sheet is scored on the line, a,

and is also' scored or partly severed or per-.

forated on parallel lino, b- The scorings divide the sheet into the two wide portions, C and D, and the riarrower portion, E. The latter is preferably the top of the sheet and bears, on its inner surface, the letter head, 1*, of,the advertiser. The remainder of the flap, E, and the surface'cf the flap, D, serve to receive the letter or communication, G, and when desired, the naine, G, of the recipient may be written or printed on one of the flaps, E, D. The inner surface, C, of the lower flap, C, is printed asa post card and bears the name, F, of the advertiser or an agent or dealer to whom the advertiser desires the return to be made. ner of the post card is the stamp, H. The line of erforations or the scoring, b, adapts d 0, to be easily detached from the C", of the flap, C, bears a printedreturn communication, G and the name, G, of

the recipient. The proportions of the sheet are such that when the flap, 0, is folded onto the inner face of the flap, D, the flap, E, may be folded clown over the flap, C; the

flap, E, is secured in such position by &'

sticker or seal, I, and it Will be noted that the fla E, serves to cover the communication, on the back of the postal card por- The person to Whom the device is addressed on receiving same breaks the seal, I, and opening the sheet has presented to him the communication appearmg upon the inner face thereof. If interested 111 the communication, in the articles advertised, or in the subject of inquiry, he, the recipient, has

In the cor- A tion of the device, leaving exposed only the only to tear off the ost card ortion, C, and deposit same in t e mail. he recipient is not required to sign his name or give his address; as a rule is not even required to enter remarks on the back, C", of the part, 0.

It Will now be obvious that my device constitutes an extremeIy valuable means for use in advertising and for securing both the initial attention of the recipient and a reply indicating his decision in the matter called to his attention. The outer face'of the fiap, E, and the back or enter surface of the flap, D, afford space for attractive ictures or other devises which serve as initial attention attractors; and in practice I prefer. to combine with this invention that other invention which isShown and claimed in my Leters Patent N 0. 861,747 dated J uly 30th, 190

Having thus described my invention,

daim as new and dsire t0 secure by Letters Patent:

A folder or advertising device comprising a substantially rectangular sheet of cardboard scored transversely to form intermediate and lower fiaps of given width and an upper flap cf les width, said 1ower fiap being easily separable from the remainder and constituting a reply postal card,

. and said upper fiap, when the device is folded, serving to conceal all the printed matter on the lower flap except the name and address of the recipient.

][n testimony whereof, I have hereunto set my hand, this 26th day of April, 1909, in the presence of two subscribing witnesses.

. JOHN T. H. MIJCHELL Witnesses:

CHARLES GILBERT HAWIY, JOHN R. LEFEVRE3

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