TWM609426U - Resource allocation system based on binary space partition - Google Patents

Resource allocation system based on binary space partition Download PDF

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TWM609426U
TWM609426U TW109214408U TW109214408U TWM609426U TW M609426 U TWM609426 U TW M609426U TW 109214408 U TW109214408 U TW 109214408U TW 109214408 U TW109214408 U TW 109214408U TW M609426 U TWM609426 U TW M609426U
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data
geographic
customer
potential
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鄭佳揚
鄭如雯
高碧霞
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第一商業銀行股份有限公司
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Abstract

一種資源配置系統中,分配伺服器根據有關於預定地理範圍內的多個行銷資源和多個參考劃分物件的多筆資源位置資料和多筆物件位置資料及地理範圍資料,利用二元空間分割方式,將預定地理範圍劃分成多個地理區域以使每一地理區域僅具有一個行銷資源並獲得每一地理區域的地理區域資料;根據該等物件位置資料和所有地理區域資料,利用二元空間分割關係,建立二元樹;及根據蒐集到多個潛在企業客戶的多筆客戶資料及該二元樹將每一潛在企業客戶分配給對應的行銷資源,以使每一行銷資源分配到的所有潛在客戶的數量不超過其分配容量。 In a resource allocation system, the allocation server uses a binary space division method based on multiple resource location data, multiple object location data and geographic range data about multiple marketing resources and multiple reference division objects within a predetermined geographic range , Divide the predetermined geographic area into multiple geographic areas so that each geographic area has only one marketing resource and obtain geographic area data of each geographic area; based on the location data of these objects and all geographic area data, use binary space division Relationship, establish a binary tree; and assign each potential corporate customer to the corresponding marketing resource based on multiple customer data collected from multiple potential corporate customers and the binary tree, so that each marketing resource is allocated to all potential The number of customers does not exceed its allocated capacity.

Description

基於二元空間分割的資源配置系統 Resource allocation system based on binary space division

本新型是有關於企業行銷的資源配置,特別是指一種基於二元空間分割的資源配置方法系統。 This new model relates to the resource allocation of enterprise marketing, and especially refers to a resource allocation method system based on binary space division.

金融企業在對於潛在的企業客戶進行相關金融產品的行銷前,通常會以地理行政區或地理距離作為如何分配行銷資源(如金融企業所屬的所有分支機構)的依據。然而,實際上在同一地理行政區內可能具有多個行銷資源(如多家銀行分行的分支機構),也可能無任何行銷資源,在前述的情況下,將難以對於所有潛在企業客戶做出有效的行銷資源配置。又,若根據每一潛在企業客戶的所在地理位置(如企業客戶登記的地址)來決定被分配的行銷資源(即,如銀行分行的分支機構)時,對於每一潛在企業客戶,將會分配給在地理位置上與其相距最近的行銷資源,如此的分配方式將無法再考量除了在地理上的距離以外的其他客觀因素,諸如,交通、地形、外勤責任區等因素。 Financial companies usually use geographic administrative region or geographic distance as the basis for how to allocate marketing resources (such as all branches of the financial company) before marketing related financial products to potential corporate customers. However, in fact, there may be multiple marketing resources (such as branches of multiple bank branches) in the same geographic administrative area, or there may not be any marketing resources. Under the aforementioned circumstances, it will be difficult for all potential corporate customers to make effective Marketing resource allocation. In addition, if the allocated marketing resources (ie, branch of a bank branch) are determined according to the geographic location of each potential corporate customer (such as the address registered by the corporate customer), for each potential corporate customer, it will be allocated For the marketing resources that are closest to the geographic location, such an allocation method will no longer be able to consider other objective factors other than geographic distance, such as traffic, terrain, and field responsibility areas.

因此,在激烈的市場競爭下,對於為數不少的潛在企業客戶,如何發想出一種能夠具有較高效率且有利於行銷業務推展的 資源配置方式已成為目前金融企業急需解決的議題之一。 Therefore, in the fierce market competition, for a large number of potential corporate customers, how to come up with a high-efficiency and conducive to the promotion of marketing business The way of resource allocation has become one of the issues that financial companies urgently need to resolve.

因此,本新型的目的,即在提供一種基於二元空間分割的資源配置系統,其能克服現有技術至少一個缺點。 Therefore, the purpose of the present invention is to provide a resource allocation system based on binary space division, which can overcome at least one shortcoming of the prior art.

於是,本新型所提供的一種基於二元空間分割的資源配置系統適用於由一金融機構所提供具有相同的分配容量N且位於一預定地理範圍的P(P

Figure 109214408-A0305-02-0003-1
2)個行銷資源,並包含,並包含一資料伺服器、及一分配伺服器。 Therefore, a resource allocation system based on binary space division provided by the present invention is suitable for P(P) provided by a financial institution with the same allocation capacity N and located in a predetermined geographic range.
Figure 109214408-A0305-02-0003-1
2) A marketing resource, including, and including a data server and a distribution server.

該資料伺服器組配來蒐集M(M

Figure 109214408-A0305-02-0003-2
N×P)筆分別有關於位於該預定地理範圍內的M個潛在企業客戶的客戶資料,每筆客戶資料至少指示出對應的潛在企業客戶的地理位置。 The data server is configured to collect M(M
Figure 109214408-A0305-02-0003-2
N×P) pieces of customer data about M potential corporate customers located within the predetermined geographic area, and each piece of customer data at least indicates the geographic location of the corresponding potential corporate customer.

該分配伺服器連接該資料伺服器以接收該M筆客戶資料,並包括一儲存模組、及一電連接該儲存模組的處理模組。該分配伺服器獲得P筆分別指示出該P個行銷資源的地理位置的資源位置資料、該預定地理範圍的地理範圍資料、及Q(P>Q

Figure 109214408-A0305-02-0003-3
1)筆分別指示出位於預定地理範圍內的Q個不同參考劃分物件之地理位置的物件位置資料。 The distribution server is connected to the data server to receive the M client data, and includes a storage module and a processing module electrically connected to the storage module. The distribution server obtains P pieces of resource location data indicating the geographic locations of the P marketing resources, the geographic range data of the predetermined geographic range, and Q(P>Q
Figure 109214408-A0305-02-0003-3
1) The object location data respectively indicating the geographic locations of Q different reference-divided objects located within a predetermined geographic range.

該分配伺服器的該處理模組根據獲得的該P筆資源位置資料、該Q筆物件位置資料和該地理範圍資料,且利用二元空間分 割方式,將該預定地理範圍劃分成P個地理區域,以使每一地理區域僅具有該P個行銷資源其中一個對應的行銷資源,並獲得P筆分別指示出該等P個地理區域的地理區域資料,其中該P個地理區域是由該Q個參考劃分物件所劃分出。 The processing module of the distribution server is based on the obtained P resource location data, the Q object location data, and the geographic range data, and uses binary space analysis The predetermined geographic area is divided into P geographic regions, so that each geographic region has only one of the P marketing resources corresponding to one of the marketing resources, and P pens indicating the geographic regions of the P geographic regions are obtained. Area data, where the P geographic areas are divided by the Q reference division objects.

該分配伺服器的該處理模組根據獲得的該Q筆物件位置資料和該P筆地理區域資料,利用二元空間分割關係,建立一具有Q個分別對應於該Q個參考劃分物件的非終端節點和P個分別對應該P個地理區域的葉節點的二元樹,並將該二元樹儲存於該儲存模組。該二元樹的每一非終端節點儲存有指示出對應的參考劃分物件之地理位置的物件位置資料,且該二元樹中的每一葉節點儲存有指示出對應的地理區域的地理區域資料。 The processing module of the distribution server uses the binary space division relationship to establish a non-terminal node with Q respectively corresponding to the Q reference divided objects according to the obtained Q object location data and the P geographic area data. And P binary trees respectively corresponding to the leaf nodes of the P geographic regions, and store the binary trees in the storage module. Each non-terminal node of the binary tree stores object location data indicating the geographic location of the corresponding reference division object, and each leaf node in the binary tree stores geographic area data indicating the corresponding geographic area.

該分配伺服器的該處理模組根據接收自該資料伺服器的該M筆客戶資料及該儲存模組儲存的該二元樹,將每一潛在企業客戶分配給該P個行銷資源其中一個對應的行銷資源,以使每一行銷資源分配到的所有潛在客戶的數量不超過該分配容量N,其中對於每一潛在企業客戶,該潛在企業客戶所處的地理區域內的行銷資源作為該對應行銷資源,或者與對應於該潛在企業客戶所處的地理區域的一葉節點具有鄰近關係的另一葉節點所對應的地理區域內的行銷資源作為該對應行銷資源。 The processing module of the distribution server allocates each potential enterprise customer to one of the P marketing resources based on the M customer data received from the data server and the binary tree stored by the storage module Marketing resources, so that the number of all potential customers allocated to each marketing resource does not exceed the allocated capacity N. For each potential corporate customer, the marketing resource in the geographic area where the potential corporate customer is located is used as the corresponding marketing Resources, or marketing resources in a geographic area corresponding to another leaf node that has a neighboring relationship with a leaf node corresponding to the geographic area where the potential enterprise customer is located, are used as the corresponding marketing resources.

本新型的基於二元空間分割的資源配置系統中,每筆客 戶資料還指示出對應的潛在企業客戶的資本額。該資料伺服器根據該M筆客戶資料,利用與資本額相關的排序方式,將該M個潛在企業客戶排序以獲得一排序結果,並將該M筆客戶資料連同該排序結果一併傳送至該分配伺服器。該分配伺服器的該處理模組依照來自該資料伺服器的排序結果,執行每一潛在企業客戶的分配處理。 In the new resource allocation system based on binary space division, each customer The account information also indicates the amount of capital of the corresponding potential corporate client. The data server sorts the M potential corporate customers to obtain a sorting result according to the M customer data using a sorting method related to the amount of capital, and sends the M customer data together with the sorting result to the Assign servers. The processing module of the distribution server executes the distribution processing of each potential enterprise customer according to the sorting result from the data server.

本新型的基於二元空間分割的資源配置系統中,於該分配伺服器,該儲存模組還儲存一分配紀錄表,該分配紀錄表紀錄有每一行銷資源已分配到的潛在企業客戶。對於每一潛在企業客戶,當該處理模組確認出該儲存模組儲存的該分配紀錄表中該潛在企業客戶所處的地理區域內的行銷資源所紀錄之潛在企業客戶的累積數量小於該分配容量N時,該處理模組將該潛在企業客戶所處的地理區域內的行銷資源作為該對應行銷資源,並將該潛在企業客戶新增地紀錄於該儲存模組儲存的該分配紀錄表,及當該處理模組確認出該儲存模組儲存的該分配紀錄表中該潛在企業客戶所處的地理區域內的行銷資源已分配到之潛在企業客戶的累積數量已達到該分配容量N時,該處理模組依序確認該儲存模組儲存的該分配紀錄表中與對應於該潛在企業客戶所處的地理區域的一葉節點在鄰近程度上從最鄰近開始的一個或多個候選葉節點所對應的地理區域內的行銷資源所紀錄之潛在企業客戶的累積數量是否小於該分配容量N,直到首次確認出一個候選葉節點所對應的地理區域內的 行銷資源的的累積數量小於該分配容量N時,將該候選葉節點所對應的地理區域內的該行銷資源作為該對應行銷資源,並將該潛在企業客戶新增地紀錄於該儲存模組儲存的該分配紀錄表。 In the resource allocation system based on binary space division of the present invention, in the allocation server, the storage module also stores an allocation record table that records the potential enterprise customers to which each marketing resource has been allocated. For each potential corporate customer, when the processing module confirms that the distribution record table stored by the storage module, the cumulative number of potential corporate customers recorded by the marketing resources in the geographic area where the potential corporate customer is located is less than the allocation When the capacity is N, the processing module uses the marketing resources in the geographic area where the potential corporate customer is located as the corresponding marketing resource, and records the newly-added location of the potential corporate customer in the allocation record table stored in the storage module. And when the processing module confirms that in the distribution record table stored by the storage module, the cumulative number of potential corporate customers to which the marketing resources in the geographic area where the potential corporate customer is located has reached the allocated capacity N, The processing module sequentially confirms the location of one or more candidate leaf nodes in the distribution record table stored by the storage module with a leaf node corresponding to the geographic area where the potential enterprise customer is located. Whether the cumulative number of potential corporate customers recorded by the marketing resources in the corresponding geographic area is less than the allocated capacity N, until the first confirmation of the geographic area corresponding to a candidate leaf node When the cumulative number of marketing resources is less than the allocated capacity N, the marketing resource in the geographic area corresponding to the candidate leaf node is used as the corresponding marketing resource, and the potential enterprise customer's newly added location is recorded in the storage module for storage Of the distribution record table.

本新型的基於二元空間分割的資源配置系統中,該分配伺服器的該處理模組根據該儲存模組儲存的該M筆客戶資料和該分配紀錄表,產生P個分別對應於該P個行銷資源的的分配結果,每一分配結果指示出該P個行銷資源中的一個對應的行銷資源並包含該對應行銷資源所分配到的所有潛在客戶的客戶資料。該分配伺服器對每一行銷資源所提供的一使用終端發送該P個分配結果中的一個對應的分配結果。 In the resource allocation system based on binary space division of the present invention, the processing module of the allocation server generates P pieces corresponding to the P pieces according to the M customer data and the allocation record table stored by the storage module Distribution results of marketing resources, each distribution result indicates a corresponding marketing resource among the P marketing resources and includes customer data of all potential customers to which the corresponding marketing resource is allocated. The distribution server sends a distribution result corresponding to one of the P distribution results to a user terminal provided by each marketing resource.

本新型的功效在於:由於該預定地理範圍是根據考量到交通設施情況、自然地理環境、該等行銷資源的地理位置等的參考分割物件且利用二元空間分割方式來劃分出該等地理區域,因此據以所建立的二元樹能以相對快速的方式對於所有潛在企業客戶進行適當的分配處理,致使對於每一行銷資源所分配到的潛在企業客戶,在地理位置上與行銷資源所在之位置具有相當程度的鄰近關係,藉此達成最佳化配置,因而能有利於後續行銷業務的執行,以期有效提高行銷業務的達成率。 The effect of the present invention is that since the predetermined geographic range is based on the reference segmentation object considering the transportation facilities, the natural geographic environment, the geographic location of the marketing resources, etc., and the binary space segmentation method is used to divide the geographic areas, Therefore, the binary tree established on this basis can appropriately allocate all potential corporate customers in a relatively fast manner, so that the potential corporate customers allocated to each marketing resource are geographically and the location of the marketing resource. It has a considerable degree of proximity to achieve an optimized configuration, which is beneficial to the implementation of subsequent marketing services, in order to effectively increase the achievement rate of marketing services.

100:資源配置系統 100: Resource allocation system

1:資料伺服器 1: Data server

2:分配伺服器 2: Assign server

21:儲存模組 21: Storage module

211:二元樹 211: Binary Tree

212:分配紀錄表 212: Allocation Record Sheet

22:處理模組 22: Processing module

200:使用終端 200: Use terminal

S21-S27:步驟 S21-S27: steps

3:預定地理範圍 3: predetermined geographic area

31~40:地理區域 31~40: Geographical area

L1~L9:參考劃分物件 L1~L9: Reference divided objects

A1~A10:行銷資源的地理位置 A1~A10: Geographical location of marketing resources

411~419:非終端節點 411~419: non-terminal node

421~430:葉節點 421~430: leaf node

D1~D9:物件位置資料 D1~D9: Object location data

E1~E10:地理區域資料 E1~E10: Geographical area data

本新型的其他的特徵及功效,將於參照圖式的實施方式中清楚地呈現,其中:圖1是一方塊圖,示例地說明本新型實施例的資源配置系統的架構;圖2是一流程圖,示例地說明該實施例如何對於一預定地理範圍內的行銷資源執行一資源配置程序;圖3是一示意圖,示例地繪示該實施例的一分配伺服器如何基於二元空間分割將該預定地理範圍劃分成十個地理區域;及圖4是示意圖,示例地繪示出由該分配伺服器建立且對應於如圖3所示劃分有十個地理區域的二元樹之結構。 The other features and effects of the present invention will be clearly presented in the embodiments with reference to the drawings, in which: FIG. 1 is a block diagram illustrating the architecture of the resource allocation system of the embodiment of the present invention by way of example; FIG. 2 is a process The figure illustrates how this embodiment executes a resource allocation procedure for marketing resources within a predetermined geographic area; Fig. 3 is a schematic diagram illustrating how a distribution server of this embodiment exemplifies how to divide the resources based on binary space. The predetermined geographic area is divided into ten geographic regions; and FIG. 4 is a schematic diagram illustrating the structure of a binary tree established by the distribution server and corresponding to the ten geographic regions as shown in FIG. 3.

在本新型被詳細描述之前,應當注意在以下的說明內容中,類似的元件是以相同的編號來表示。 Before the present invention is described in detail, it should be noted that in the following description, similar elements are represented by the same numbers.

參閱圖1,本新型實施例的一種基於二元空間分割的資源配置系統100適用於由一行銷機構(例如,一銀行機構,但不在此限)所提供具有相同的分配容量N且位於一預定地理範圍(例如,一城市區域,但不在此限)的P(P

Figure 109214408-A0305-02-0007-4
2)個行銷資源(例如,銀行機構的分行,但不在此限)。該資源配置系統100可實施成一電腦系統,並例如包含一用於客戶資料蒐集的資料伺服器1、及一與該資料伺服器1通訊 連接的分配伺服器2。該分配伺服器2例如包括一儲存模組21、及一電連接該儲存模組21的處理模組22。 1, a resource allocation system 100 based on binary space division according to an embodiment of the present invention is applicable to a marketing organization (for example, a banking organization, but not limited to) provided by a marketing organization (for example, a banking organization, but not limited to this). P(P
Figure 109214408-A0305-02-0007-4
2) A marketing resource (for example, a branch of a banking institution, but not limited to this). The resource allocation system 100 can be implemented as a computer system, and includes, for example, a data server 1 for collecting customer data, and a distribution server 2 communicating with the data server 1. The distribution server 2 includes, for example, a storage module 21 and a processing module 22 electrically connected to the storage module 21.

以下,將參閱圖1及圖2來示例地說明該資源配置系統100如何對於該預定地理範圍內的行銷資源執行一資源配置程序。該資源配置程序包含以下步驟S21~S27。 Hereinafter, referring to FIG. 1 and FIG. 2, how the resource allocation system 100 executes a resource allocation procedure for marketing resources within the predetermined geographic area will be illustrated by way of example. The resource allocation procedure includes the following steps S21~S27.

在步驟S21中,該資料伺服器1組配來例如從經濟部的官方資料庫蒐集位於該預定地理範圍內有關於一特定行銷專案之產業(例如,綠能產業,但不在此限)的所有潛在企業客戶的客戶資料。在本實施例中,每筆客戶資料例如指示出對應的潛在企業客戶的地理位置、資本額及其他相關資訊。該等潛在企業客戶是有關於一特定行銷專案之產業(例如,綠能產業,但不在此限)。 In step S21, the data server 1 is configured to collect, for example, from the official database of the Ministry of Economic Affairs, all the industries related to a specific marketing project (for example, green energy industry, but not limited to) located in the predetermined geographic area. Customer profile of potential corporate customers. In this embodiment, each customer data indicates, for example, the geographic location, capital amount, and other related information of the corresponding potential enterprise customer. These potential corporate customers are related to a specific marketing project industry (for example, green energy industry, but not limited to this).

之後,在步驟S22中,該資料伺服器1根據所蒐集到的所有客戶資料,依照資本額從大到小將所有潛在企業客戶排序,並將排列順序中前M(M

Figure 109214408-A0305-02-0008-5
N×P)個前在企業客戶的排序結果及對應的M筆客戶資料一併傳送至該分配伺服器2。更具體地,在所有潛在企業客戶的數量不大於N×P的情況下,該資料伺服器1將蒐集到的所有潛在企業客戶的客戶資料作為該M筆客戶資料,而在所有潛在企業客戶的數量大於N×P的情況下,為顧及每一行銷資源所能支援行銷的該分配容量N,該資料伺服器1僅將對應於前N×P個潛在企業客戶(即具有相對較大資本額的潛在企業客戶)的客戶資料作為該M 筆客戶資料。 After that, in step S22, the data server 1 sorts all potential corporate customers according to the amount of capital from large to small according to all the collected customer data, and arranges the top M (M
Figure 109214408-A0305-02-0008-5
N×P) The ranking results of the previous enterprise customers and the corresponding M customer data are sent to the distribution server 2 together. More specifically, in the case that the number of all potential corporate customers is not greater than N×P, the data server 1 will collect the customer data of all potential corporate customers as the M pieces of customer data, and in the case of all potential corporate customers When the number is greater than N×P, in order to take into account the allocated capacity N of the marketing that each marketing resource can support, the data server 1 will only correspond to the first N×P potential enterprise customers (that is, with relatively large capital The customer information of potential corporate customers) is used as the M customer information.

於是,當該分配伺服器2接收到來自該資料伺服器1的排列結果與該M筆客戶資料時,該處理模組22將該M筆客戶資料儲存於該儲存模組22,建立一有關於該M個潛在企業客戶和該P個行銷資源的分配紀錄表212(其用於記錄所有行銷資源的分配情況),並將該分配紀錄表212儲存於該儲存模組22(見圖1)。 Therefore, when the distribution server 2 receives the arrangement result from the data server 1 and the M customer data, the processing module 22 stores the M customer data in the storage module 22 to create a related The allocation record table 212 of the M potential corporate customers and the P marketing resources (which is used to record the allocation of all marketing resources), and the allocation record table 212 is stored in the storage module 22 (see FIG. 1).

另一方面,在步驟S23中,該分配伺服器2可經由人為輸入方式或自外部接收方式獲得P筆分別指示出該P個行銷資源的地理位置的資源位置資料、該預定理範圍的地理範圍資料、及Q(P>Q

Figure 109214408-A0305-02-0009-6
1)筆分別指示出位於預定地理範圍內的Q個不同參考劃分物件之地理位置的物件位置資料。在本實施例中,每一參考劃分物件可以是鐵路、河流或所欲的地理劃分線。 On the other hand, in step S23, the distribution server 2 can obtain P pieces of resource location data indicating the geographic locations of the P marketing resources and the geographic range of the predetermined management range through manual input or external reception. Data, and Q(P>Q
Figure 109214408-A0305-02-0009-6
1) The object location data respectively indicating the geographic locations of Q different reference-divided objects located within a predetermined geographic range. In this embodiment, each reference division object can be a railway, a river, or a desired geographical division line.

接著,在步驟S24中,該分配伺服器2的該處理模組22根據獲得的該P筆資源位置資料、該Q筆物件位置資料和該地理範圍資料,且利用二元空間分割方式,將該預定地理範圍劃分成P個地理區域,以使每一地理區域僅具有該P個行銷資源其中一個對應的行銷資源,並獲得P筆分別指示出該等P個地理區域的地理區域資料,其中該P個地理區域是由該Q個參考劃分物件所劃分出。 Then, in step S24, the processing module 22 of the distribution server 2 obtains the P resource location data, the Q object location data, and the geographic range data, and uses a binary space division method to divide The predetermined geographic range is divided into P geographic regions, so that each geographic region has only one of the P marketing resources corresponding to one of the marketing resources, and P pieces of geographic region data indicating the P geographic regions are obtained, wherein the P geographic areas are divided by the Q reference division objects.

舉例來說,於圖3所示的範例,該預定地理範圍例如含有10(=P)個行銷資源、及9(=Q)個參考劃分物件(以下,分別以L1~L9 來表示)。在此例中,該等行銷資源的所在地理位置分別以A1~A10來表示,並且該參考劃分物件L1例如為鐵路,該等參考劃分物件L2,L3例如為河流,而其他參考劃分物件L4~L9例如為所欲的地理劃分線。值得注意的是,此等地理劃分線並不限於直線或橫線,在其他態樣中亦可為斜線。更詳細地說,該處理模組22先根據對應於該參考劃分物件L1(鐵路)的物件位置資料(以下,以D1來表示)及該地理範圍資料將該預定地理範圍3劃分成左側的第一子範圍及第右側第二子範圍。然後,該處理模組22根據對應於該參考劃分物件L2(河流)的物件位置資料(以下,以D2來表示)、該地理範圍資料及該物件位置資料D1將該第一子範圍劃分成左下的第三子範圍及左上的第四子範圍;並且根據對應於該參考劃分物件L3(河流)的地理位置資料(以下,以D3來表示)、該地理範圍資料及該物件位置資料D1將該第二子範圍劃分成右下的第五子範圍及右上的第六子範圍。接著,該處理模組22根據對應於該參考劃分物件L4(例如,一條與地理位置A2,A3在橫向上等距的縱向地理劃分線)的物件位置資料(以下,以D4來表示)、該地理範圍資料、及該等物件位置資料D1,D2將該第三子範圍劃分成左側的第七子範圍及右側的地理區域33,並獲得指示出該地理區域33的地理區域資料(以下,以E3來表示);根據對應於該參考劃分物件L5(例如,一條與地理位置A4,A5在橫向上等距的縱向地理劃分線)的物件位置資料(以下,以D5 來表示)、該地理範圍資料、及該等物件位置資料D1,D2將該第四子範圍劃分成左側的地理區域34及右側的地理區域35,並獲得分別指示出該等地理區域34,35的兩筆地理區域資料(以下,分別以E4,E5來表示);根據對應於該參考劃分物件L6(例如,一條與地理位置A6,A8在橫向上等距的縱向地理劃分線)的物件位置資料(以下,以D6來表示)、該地理範圍資料、及該等物件位置資料D1,D3將該第五子範圍劃分成左側的第八子範圍及右側的地理區域38,並獲得指示出該地理區域38的地理區域資料(以下,以E8來表示);及根據對應於該參考劃分物件L7(例如,一條與地理位置A9,A10在橫向上等距的縱向地理劃分線)的物件位置資料(以下,以D7來表示)、該地理範圍資料、及該等物件位置資料D1,D3將該第六子範圍劃分成左側的地理區域39及右側的地理區域40,並獲得分別指示出該等地理區域39,40的兩筆地理區域資料(以下,分別以E9,E10來表示)。最後,該處理模組22根據對應於該參考劃分物件L8(例如,一條與地理位置A1,A2在縱向上等距的橫向地理劃分線)的物件位置資料(以下,以D8來表示)、該地理範圍資料、及該等地理位置資料D2,D4將該第七子範圍劃分成下側的地理區域31及上側的地理區域32,並獲得分別指示出該等地理區域31,32的兩筆地理區域資料(以下,分別以E1,E2來表示);及根據對應於該參考劃分物件L9(例如,一條與地理位置A6,A7在縱向上等距的橫向 地理劃分線)的物件位置資料(以下,以D9來表示)、該地理範圍資料、及該等物件位置資料D1,D3,D6將該第八子範圍劃分成下側的地理區域36及上側的地理區域37,並獲得分別指示出該等地理區域36,37的兩筆地理區域資料(以下,分別以E6,E7來表示)。於是,該處理模組22將該預定地理範圍3劃分成該等地理區域31~40(即,P=10),且每一地理區域31/.../40僅具有一個行銷資源。 For example, in the example shown in FIG. 3, the predetermined geographic area contains 10 (=P) marketing resources and 9 (=Q) reference division objects (hereinafter, L1~L9). To represent). In this example, the geographic locations of the marketing resources are represented by A1~A10, and the reference division object L1 is for example a railway, the reference division objects L2, L3 are for example a river, and other reference division objects L4~ L9 is, for example, the desired geographical division line. It is worth noting that these geographical division lines are not limited to straight or horizontal lines, and can also be diagonal lines in other aspects. In more detail, the processing module 22 first divides the predetermined geographic area 3 into the left-hand side according to the object location data (hereinafter, denoted by D1) corresponding to the reference divided object L1 (railway) and the geographic area data. One sub-range and the second sub-range on the right. Then, the processing module 22 divides the first sub-range into the lower left according to the object location data (hereinafter, denoted by D2) corresponding to the reference divided object L2 (river), the geographic area data, and the object location data D1 The third sub-range and the fourth sub-range on the upper left; and according to the geographic location data (hereinafter, denoted by D3) corresponding to the reference division object L3 (river), the geographic area data and the object location data D1 The second sub-range is divided into a fifth sub-range at the lower right and a sixth sub-range at the upper right. Then, the processing module 22 according to the object location data (hereinafter, denoted by D4) corresponding to the reference division object L4 (for example, a vertical geographic division line equidistant from the geographic position A2 and A3 in the horizontal direction), the The geographic area data, and the object location data D1, D2 divide the third sub-area into the seventh sub-area on the left and the geographic area 33 on the right, and obtain the geographic area data indicating the geographic area 33 (hereinafter referred to as E3); according to the object location data corresponding to the reference division object L5 (for example, a vertical geographic division line equidistant from the geographic position A4 and A5 in the horizontal direction) (hereinafter, referred to as D5 To represent), the geographic area data, and the object location data D1, D2 divide the fourth sub-area into a geographic area 34 on the left and a geographic area 35 on the right, and obtain the respective indications of the geographic areas 34, 35 Two pieces of geographic area data (hereinafter, represented by E4 and E5 respectively); according to the object location corresponding to the reference division object L6 (for example, a vertical geographic division line equidistant from the geographic position A6 and A8 in the horizontal direction) Data (hereinafter, denoted by D6), the geographic area data, and the object location data D1, D3 divide the fifth sub-range into the eighth sub-range on the left and the geographic area 38 on the right, and obtain an indication of the Geographical area data of geographic area 38 (hereinafter, denoted by E8); and object location data corresponding to the reference division object L7 (for example, a vertical geographic division line equidistant from the geographic location A9 and A10 in the horizontal direction) (Hereinafter, denoted by D7), the geographic area data, and the object location data D1, D3 divide the sixth sub-area into a geographic area 39 on the left and a geographic area 40 on the right, and obtain the respective indications Two pieces of geographic area data for geographic areas 39 and 40 (hereinafter, denoted by E9 and E10 respectively). Finally, the processing module 22 according to the object location data (hereinafter, denoted by D8) corresponding to the reference division object L8 (for example, a horizontal geographic division line equidistant from the geographic position A1 and A2 in the vertical direction), the The geographic area data and the geographic location data D2, D4 divide the seventh sub-area into a lower geographic area 31 and an upper geographic area 32, and two geographic areas indicating the geographic areas 31, 32 are obtained. Area data (hereinafter, denoted by E1 and E2 respectively); and divide the object L9 according to the reference (for example, a horizontal line that is equidistant from the geographical position A6 and A7 in the vertical direction) The object location data (indicated by D9 below) of the geographic division line, the geographic area data, and the object location data D1, D3, D6 divide the eighth sub-area into a lower geographic area 36 and an upper area Geographic area 37, and obtain two pieces of geographic area data indicating the geographic areas 36 and 37 (hereinafter, denoted by E6 and E7 respectively). Therefore, the processing module 22 divides the predetermined geographic area 3 into the geographic regions 31-40 (ie, P=10), and each geographic region 31/.../40 has only one marketing resource.

跟隨在步驟S24之後的步驟S25中,該分配伺服器2的該處理模組22根據獲得的該Q筆物件位置資料和該P筆地理區域資料,利用二元空間分割關係,建立一具有Q個分別對應於該Q個參考劃分物件的非終端節點和P個分別對應該P個地理區域的葉節點的二元樹211,並將該二元樹211儲存於該儲存模組21。請注意,在本實施例中,該二元樹211的每一非終端節點儲存有指示出對應的參考劃分物件之地理位置的物件位置資料,且該二元樹211中的每一葉節點儲存有指示出對應的地理區域的地理區域資料。 In step S25 following step S24, the processing module 22 of the distribution server 2 uses the obtained Q object location data and the P geographic area data to establish a binary space division relationship to establish a The non-terminal nodes corresponding to the Q reference partition objects and the P binary trees 211 respectively corresponding to the leaf nodes of the P geographic regions respectively, and the binary trees 211 are stored in the storage module 21. Please note that in this embodiment, each non-terminal node of the binary tree 211 stores object location data indicating the geographic location of the corresponding reference divided object, and each leaf node in the binary tree 211 stores an indication Output the geographic area data of the corresponding geographic area.

舉例來說,在圖3所示的情況下,請參閱圖4,該處理模組22所建立的二元樹211具有9(=Q)個非終端節點411~419、及10(=Q)個葉節點421~430。該等非終端節點411~419分別儲存有該等物件位置資料D1~D9,而該等葉節點421~430分別儲存有該等地理區域資料E1~E10。 For example, in the case shown in FIG. 3, please refer to FIG. 4. The binary tree 211 established by the processing module 22 has 9 (=Q) non-terminal nodes 411 to 419, and 10 (=Q) Leaf nodes 421~430. The non-terminal nodes 411 to 419 store the object location data D1 to D9, respectively, and the leaf nodes 421 to 430 store the geographic area data E1 to E10, respectively.

跟隨在步驟S22與步驟S25之後的步驟S26中,該分配伺服器2的該處理模組22根據接收自該資料伺服器1的該排序結果、及該儲存模組21儲存的該M筆客戶資料、該分配紀錄表212和該二元樹211,依序將每一潛在企業客戶分配給該P個行銷資源其中一個對應的行銷資源,以使每一行銷資源分配到的所有潛在客戶的數量不超過該分配容量N。 In step S26 following step S22 and step S25, the processing module 22 of the distribution server 2 is based on the sorting result received from the data server 1 and the M pieces of customer data stored by the storage module 21 , The allocation record table 212 and the binary tree 211, sequentially allocate each potential enterprise customer to one of the P marketing resources corresponding to one of the marketing resources, so that the number of all potential customers allocated to each marketing resource is not Exceed the allocated capacity N.

更具體地,在步驟S26中,對於每一潛在企業客戶,該處理模組22可先根據該潛在企業客戶的客戶資料和該二元樹211的葉節點儲存的地理區域資料確認出該潛在企業客戶的地理位置所處的地理區域,然後根據該分配紀錄表212確認位於該地理區域的行銷資源已分配到之潛在企業客戶的累積數量是否小於該分配容量N。若確認結果為肯定時,該處理模組22於是將該潛在企業客戶所處的地理區域內的行銷資源作為該對應行銷資源(亦即,將該潛在企業客戶分配給其所處地理區域內的行銷資源),並將該潛在企業客戶新增地紀錄於該儲存模組22儲存的該分配紀錄表212。相反地,若確認結果為否定時(即,該潛在企業客戶所處的地理區域內的行銷資源已分配到之潛在客戶的累積數量已達該分配容量N),在此情況下,該處理模組22將進一步確認該二元樹211中與對應於該潛在企業客戶所處的地理區域的一葉節點有鄰近關係(特別是在鄰近程度上從最鄰近開始)的一個或更多個其他葉節點(以下,亦稱作候 選葉節點)所對應的地理區域內的行銷資源已分配到之潛在企業客戶的累積數量是否小於該分配容量N,直到首次確認出一個候選葉節點所對應的地理區域內的行銷資源的的累積數量小於該分配容量N時,將該候選葉節點所對應的地理區域內的行銷資源作為該對應行銷資源,並將該潛在企業客戶新增地紀錄於該儲存模組22儲存的該分配紀錄表212。 More specifically, in step S26, for each potential enterprise customer, the processing module 22 may first identify the potential enterprise based on the customer data of the potential enterprise customer and the geographic area data stored in the leaf nodes of the binary tree 211 The geographic area where the customer's geographic location is located, and then, according to the allocation record table 212, it is determined whether the cumulative number of potential corporate customers to which the marketing resources in the geographic area have been allocated is less than the allocated capacity N. If the confirmation result is affirmative, the processing module 22 then uses the marketing resources in the geographic region where the potential corporate customer is located as the corresponding marketing resource (that is, assigns the potential corporate customer to the geographic region where the potential corporate customer is located). Marketing resources), and record the newly added location of the potential enterprise customer in the allocation record table 212 stored in the storage module 22. Conversely, if the confirmation result is negative (that is, the cumulative number of potential customers to which the marketing resources in the geographic area where the potential corporate customer is located has reached the allocated capacity N), in this case, the processing model Group 22 will further confirm one or more other leaf nodes in the binary tree 211 that have a neighbor relationship with a leaf node corresponding to the geographic area where the potential enterprise customer is located (especially starting from the nearest neighbor in terms of proximity) (Hereinafter, also called waiting Whether the cumulative number of potential corporate customers to which the marketing resources in the geographic area corresponding to the selected leaf node has been allocated is less than the allocated capacity N, until the first confirmation of the accumulation of marketing resources in the geographic area corresponding to a candidate leaf node When the number is less than the allocated capacity N, the marketing resource in the geographic area corresponding to the candidate leaf node is used as the corresponding marketing resource, and the potential enterprise customer's newly added location is recorded in the allocation record table stored in the storage module 22 212.

以圖3所劃分的地理區域31~40和圖4的二元樹211為例(即,P=9且Q=10),進一步示例說明在N=5且M=50的情況下,對於一(待分配的)潛在企業客戶,若該處理模組22確認出該潛在企業客戶的地理位置處於該地理區域36,同時確認出該地理區域36內的行銷資源(其地理位置為A6)的已分配到之潛在企業客戶的累積數量例如為4(其小於5)時,在此情況下,該處理模組22則將該潛在企業客戶分配給該地理區域34內的該行銷資源,並將該潛在客戶新增地紀錄至該分配紀錄表212中對應於該地理區域34內的該行銷資源的欄位,換言之,該地理區域36內的該行銷資源已分配到之潛在企業客戶的累積數量從4更新為5(即已達到該分配容量),之後該處理模組22將不會再分配任何潛在企業客戶給此行銷資源。之後,對於另一個(待分配的)潛在企業客戶,若該處理模組2確認出該潛在企業客戶的地理位置仍處於該地理區域36(其對應的圖4中的葉節點426),同時確認出該地理區域36內的該行銷資源已分配到之 潛在企業客戶的累積數量已達5時,在此情況下,該處理模組22將先確認圖4的二元樹211中與該葉節點426最鄰近的候選葉節點,即,該葉節點427,所對應的地理區域37內的行銷資源已分配到之潛在企業客戶的累積數量是否小於5。若不巧,該地理區域37內的行銷資源已分配到之潛在企業客戶的累積數量已達到5時,該處理模組22將進一步確認圖4的二元樹211中與該葉節點426次鄰近的候選葉節點,也就是往上一階層的葉節點428,所對應的地理區域38內的行銷資源已分配到之潛在企業客戶的累積數量是否小於5。若該地理區域38內的該行銷資源已分配到之潛在企業客戶的累積數量小於5,則該處理模組22會將該另一潛在企業客戶分配給該地理區域38內的該行銷資源,並將該另一潛在客戶新增地紀錄至該分配紀錄表212中對應於該地理區域38內的該行銷資源的欄位。否則,該處理模組22將更進一步確認圖4的二元樹211中與該葉節點426相對鄰近的候選葉節點,例如葉節點429或葉節點430,直到首次確認出例如該葉節點30所對應的地理區域40內的行銷資源已分配到之潛在企業客戶的累積數量小於5時,該處理模組22則將該另一潛在企業客戶分配給該地理區域40內的該行銷資源,並將該另一潛在客戶新增地紀錄至該分配紀錄表212中對應於該地理區域40內的該行銷資源的欄位。 Take the geographical regions 31-40 divided in FIG. 3 and the binary tree 211 in FIG. 4 as an example (that is, P=9 and Q=10), to further illustrate that in the case of N=5 and M=50, for a A potential corporate customer (to be allocated), if the processing module 22 confirms that the geographic location of the potential corporate customer is in the geographic area 36, and at the same time confirms that the marketing resources in the geographic area 36 (its geographic location is A6) have been When the cumulative number of potential corporate customers allocated is, for example, 4 (which is less than 5), in this case, the processing module 22 allocates the potential corporate customer to the marketing resource in the geographic area 34, and assigns the The potential customer’s newly added location is recorded in the field of the allocation record table 212 corresponding to the marketing resource in the geographic area 34. In other words, the cumulative number of potential corporate customers to which the marketing resource in the geographic area 36 has been allocated is from 4 is updated to 5 (that is, the allocated capacity has been reached), and then the processing module 22 will no longer allocate any potential enterprise customers to this marketing resource. Later, for another potential corporate customer (to be assigned), if the processing module 2 confirms that the geographic location of the potential corporate customer is still in the geographic area 36 (corresponding to the leaf node 426 in FIG. 4), confirm at the same time The marketing resources within the geographic area 36 have been allocated to it When the cumulative number of potential corporate customers has reached 5, in this case, the processing module 22 will first confirm the candidate leaf node closest to the leaf node 426 in the binary tree 211 of FIG. 4, that is, the leaf node 427 , Whether the cumulative number of potential corporate customers to which the marketing resources in the corresponding geographic area 37 have been allocated is less than 5. If unfortunately, the cumulative number of potential corporate customers to which the marketing resources in the geographic area 37 have been allocated has reached 5, the processing module 22 will further confirm that the binary tree 211 in FIG. 4 is adjacent to the leaf node 426 times Is the candidate leaf node of, that is, the leaf node 428 of the upper level, whether the cumulative number of potential corporate customers to which the marketing resources in the corresponding geographic area 38 have been allocated is less than 5. If the cumulative number of potential corporate customers to which the marketing resource in the geographic area 38 has been allocated is less than 5, the processing module 22 will allocate the other potential corporate customer to the marketing resource in the geographic area 38, and Record the newly added location of the other potential customer in the field of the allocation record table 212 corresponding to the marketing resource in the geographic area 38. Otherwise, the processing module 22 will further confirm the candidate leaf nodes relatively adjacent to the leaf node 426 in the binary tree 211 of FIG. 4, such as the leaf node 429 or the leaf node 430, until the first confirmation that the leaf node 30 is located. When the cumulative number of potential corporate customers to which the marketing resources in the corresponding geographic area 40 has been allocated is less than 5, the processing module 22 allocates the other potential corporate customer to the marketing resources in the geographic area 40, and The other potential customer is newly recorded in the field of the allocation record table 212 corresponding to the marketing resource in the geographic area 40.

當完成所有潛在企業客戶的分配時,最後,在步驟S27 中,該分配伺服器2的該處理模組22根據該儲存模組21儲存的該M筆客戶資料和該分配紀錄表212,產生P個分別對應於該P個行銷資源的的分配結果。在本實施例中,每一分配結果例如指示出一個對應的行銷資源並包含該對應行銷資源所分配到的所有潛在企業客戶的客戶資料。於是,該分配伺服器2對每一行銷資源所提供的一使用終端200(見圖1)發送對應的分配結果。如此,每一行銷資源可根據所接收到的分配結果安排後續行銷業務的進行。 When the allocation of all potential corporate customers is completed, finally, in step S27 In this case, the processing module 22 of the distribution server 2 generates P distribution results corresponding to the P marketing resources according to the M customer data stored in the storage module 21 and the distribution record table 212. In this embodiment, each allocation result indicates, for example, a corresponding marketing resource and includes customer data of all potential enterprise customers to which the corresponding marketing resource is allocated. Therefore, the distribution server 2 sends a corresponding distribution result to a user terminal 200 (see FIG. 1) provided by each marketing resource. In this way, each marketing resource can arrange subsequent marketing operations according to the received allocation result.

綜上所述,在本新型的資源配置系統100中,由於該預定地理範圍是根據考量到交通設施情況、自然地理環境、該等行銷資源的地理位置等的參考分割物件且利用二元空間分割方式來劃分出該等地理區域,因此據以所建立的二元樹211能以相對快速的方式對於所有潛在企業客戶進行適當的分配處理,致使對於每一行銷資源所分配到的潛在企業客戶,在地理位置上與行銷資源所在之位置具有相當程度的鄰近關係,藉此達成最佳化配置,因而能有利於後續行銷業務的執行,以期有效提高行銷業務的達成率。故本新型的資源配置系統100確實能達成本新型的目的。 To sum up, in the resource allocation system 100 of the present invention, since the predetermined geographic range is based on the reference segmentation of the object taking into account the transportation facilities, the natural geographic environment, the geographic location of the marketing resources, etc., and the use of binary space segmentation These geographical areas are divided by the method, so the binary tree 211 established based on it can appropriately allocate all potential corporate customers in a relatively fast manner, so that for the potential corporate customers allocated to each marketing resource, The geographical location has a considerable degree of proximity to the location of the marketing resources, so as to achieve an optimized configuration, which can facilitate the implementation of subsequent marketing services and effectively increase the achievement rate of marketing services. Therefore, the resource allocation system 100 of the present invention can indeed achieve the objective of the new type.

惟以上所述者,僅為本新型的實施例而已,當不能以此限定本新型實施的範圍,凡是依本新型申請專利範圍及專利說明書內容所作的簡單的等效變化與修飾,皆仍屬本新型專利涵蓋的範圍內。 However, the above are only examples of the present model. When the scope of implementation of the present model cannot be limited by this, all simple equivalent changes and modifications made in accordance with the patent scope of the present model application and the contents of the patent specification still belong to This new patent covers the scope.

100:資源配置系統 100: Resource allocation system

1:資料伺服器 1: Data server

2:分配伺服器 2: Assign server

21:儲存模組 21: Storage module

211:二元樹 211: Binary Tree

212:分配紀錄表 212: Allocation Record Sheet

22:處理模組 22: Processing module

200:使用終端 200: Use terminal

Claims (4)

一種基於二元空間分割的資源配置系統,適用於由一行銷機構所提供具有相同的分配容量N且位於一預定地理範圍的P(P≥2)個行銷資源,並包含: 一資料伺服器,組配來蒐集M(M≤N×P)筆分別有關於位於該預定地理範圍內的M個潛在企業客戶的客戶資料,每筆客戶資料至少指示出對應的潛在企業客戶的地理位置;及 一分配伺服器,連接該資料伺服器以接收該M筆客戶資料,且包括一儲存模組、及一電連接該儲存模組的處理模組,並獲得P筆分別指示出該P個行銷資源的地理位置的資源位置資料、該預定地理範圍的地理範圍資料、及Q(P>Q≥1)筆分別指示出位於該預定地理範圍內的Q個不同參考劃分物件之地理位置的物件位置資料; 其中,該分配伺服器的該處理模組根據獲得的該P筆資源位置資料、該Q筆物件位置資料和該地理範圍資料,且利用二元空間分割方式,將該預定地理範圍劃分成P個地理區域,以使每一地理區域僅具有該P個行銷資源其中一個對應的行銷資源,並獲得P筆分別指示出該等P個地理區域的地理區域資料,其中該P個地理區域是由該Q個參考劃分物件所劃分出; 其中,該分配伺服器的該處理模組根據獲得的該Q筆物件位置資料和該P筆地理區資料,利用二元空間分割關係,建立一具有Q個分別對應於該Q個參考劃分物件的非終端節點和P個分別對應該P個地理區域的葉節點的二元樹,並將該二元樹儲存於該儲存模組,該二元樹的每一非終端節點儲存有指示出對應的參考劃分物件之地理位置的物件位置資料,且該二元樹中的每一葉節點儲存有指示出對應的地理區域的地理區域資料;及 其中,該分配伺服器的該處理模組根據接收自該資料伺服器的該M筆客戶資料及該儲存模組儲存的該二元樹,將每一潛在企業客戶分配給該P個行銷資源其中一個對應的行銷資源,以使每一行銷資源分配到的所有潛在客戶的數量不超過該分配容量N,其中對於每一潛在企業客戶,該潛在企業客戶所處的地理區域內的行銷資源作為該對應行銷資源,或者與對應於該潛在企業客戶所處的地理區域的一葉節點具有鄰近關係的另一葉節點所對應的地理區域內的行銷資源作為該對應行銷資源。 A resource allocation system based on binary space division, which is suitable for P (P≥2) marketing resources with the same allocation capacity N provided by a marketing agency and located in a predetermined geographic range, and includes: A data server, configured to collect M (M≤N×P) pieces of customer data about M potential corporate customers located within the predetermined geographic area, each customer data at least indicating the corresponding potential corporate customer Geographical location; and A distribution server, connected to the data server to receive the M client data, and includes a storage module, and a processing module electrically connected to the storage module, and obtains P pens indicating the P marketing resources respectively The resource location data of the geographic location, the geographic area data of the predetermined geographic area, and the object location data of Q (P>Q≥1) pens respectively indicating the geographic locations of Q different reference divided objects located within the predetermined geographic area ; Wherein, the processing module of the distribution server divides the predetermined geographic area into P pieces of data based on the obtained P resource location data, the Q object location data, and the geographic range data, and uses a binary space division method Geographic regions, so that each geographic region has only one of the P marketing resources corresponding to one of the marketing resources, and obtains P pieces of geographic region data indicating the P geographic regions, where the P geographic regions are defined by the P geographic regions. Divided by Q reference division objects; Wherein, the processing module of the distribution server uses the binary space division relationship based on the obtained Q object location data and the P geographic area data to establish a Q object corresponding to the Q reference division objects. Non-terminal nodes and P binary trees corresponding to the leaf nodes of P geographical areas, and store the binary tree in the storage module, and each non-terminal node of the binary tree stores a corresponding reference partition Object location data of the geographic location of the object, and each leaf node in the binary tree stores geographic area data indicating the corresponding geographic area; and Wherein, the processing module of the distribution server allocates each potential enterprise customer to the P marketing resources based on the M customer data received from the data server and the binary tree stored by the storage module A corresponding marketing resource, so that the number of all potential customers allocated to each marketing resource does not exceed the allocated capacity N, where for each potential corporate customer, the marketing resource in the geographic area where the potential corporate customer is located is used as the Corresponding marketing resources, or marketing resources in a geographic area corresponding to another leaf node that has a neighboring relationship with a leaf node corresponding to the geographic area where the potential enterprise customer is located are used as the corresponding marketing resources. 如請求項1所述的基於二元空間分割的資源配置系統,其中: 每筆客戶資料還指示出對應的潛在企業客戶的資本額; 該資料伺服器根據該M筆客戶資料,利用與資本額相關的排序方式,將該M個潛在企業客戶排序以獲得一排序結果,並將該M筆客戶資料連同該排序結果一併傳送至該分配伺服器;及 該分配伺服器的該處理模組依照來自該資料伺服器的排序結果,執行每一潛在企業客戶的分配處理。 The resource allocation system based on binary space division as described in claim 1, wherein: Each customer profile also indicates the amount of capital of the corresponding potential corporate customer; The data server sorts the M potential corporate customers to obtain a sorting result according to the M customer data using a sorting method related to the amount of capital, and sends the M customer data together with the sorting result to the Assign servers; and The processing module of the distribution server executes the distribution processing of each potential enterprise customer according to the sorting result from the data server. 如請求項1或2所述的基於二元空間分割的資源配置系統,其中,在該分配伺服器中: 該儲存模組還儲存一分配紀錄表,該分配紀錄表紀錄有每一行銷資源已分配到的潛在企業客戶; 對於每一潛在企業客戶,當該處理模組確認出該儲存模組儲存的該分配紀錄表中該潛在企業客戶所處的地理區域內的行銷資源所紀錄之潛在企業客戶的累積數量小於該分配容量N時,該處理模組將該潛在企業客戶所處的地理區域內的行銷資源作為該對應行銷資源,並將該潛在企業客戶新增地紀錄於該儲存模組儲存的該分配紀錄表,及 當該處理模組確認出該儲存模組儲存的該分配紀錄表中該潛在企業客戶所處的地理區域內的行銷資源已分配到之潛在企業客戶的累積數量已達到該分配容量N時,該處理模組依序確認該儲存模組儲存的該分配紀錄表中與對應於該潛在企業客戶所處的地理區域的一葉節點在鄰近程度上從最鄰近開始的一個或多個候選葉節點所對應的地理區域內的行銷資源所紀錄之潛在企業客戶的累積數量是否小於該分配容量N,直到首次確認出一個候選葉節點所對應的地理區域內的行銷資源的的累積數量小於該分配容量N時,將該候選葉節點所對應的地理區域內的該行銷資源作為該對應行銷資源,並將該潛在企業客戶新增地紀錄於該儲存模組儲存的該分配紀錄表。 The resource allocation system based on binary space division according to claim 1 or 2, wherein, in the allocation server: The storage module also stores an allocation record table, which records the potential corporate customers to which each marketing resource has been allocated; For each potential corporate customer, when the processing module confirms that the distribution record table stored by the storage module, the cumulative number of potential corporate customers recorded by the marketing resources in the geographic area where the potential corporate customer is located is less than the allocation When the capacity is N, the processing module uses the marketing resources in the geographic area where the potential corporate customer is located as the corresponding marketing resource, and records the newly-added location of the potential corporate customer in the allocation record table stored in the storage module. and When the processing module confirms that in the distribution record table stored by the storage module, the cumulative number of marketing resources to which the potential corporate customer is allocated in the geographic area where the potential corporate customer is located has reached the allocated capacity N, The processing module sequentially confirms that the allocation record table stored by the storage module corresponds to one or more candidate leaf nodes that correspond to a leaf node corresponding to the geographic area where the potential enterprise customer is located in proximity to each other. Whether the cumulative number of potential corporate customers recorded by the marketing resources in the geographic region is less than the allocated capacity N, until it is first confirmed that the cumulative number of marketing resources in the geographic region corresponding to a candidate leaf node is less than the allocated capacity N , The marketing resource in the geographic area corresponding to the candidate leaf node is used as the corresponding marketing resource, and the potential enterprise customer's newly added location is recorded in the allocation record table stored in the storage module. 如請求項1所述的基於二元空間分割的資源配置系統,其中: 該分配伺服器的該處理模組根據該儲存模組儲存的該M筆客戶資料和該分配紀錄表,產生P個分別對應於該P個行銷資源的的分配結果,每一分配結果指示出該P個行銷資源中的一個對應的行銷資源並包含該對應行銷資源所分配到的所有潛在企業客戶的客戶資料;及 該分配伺服器對每一行銷資源所提供的一使用終端發送該P個分配結果中的一個對應的分配結果。 The resource allocation system based on binary space division as described in claim 1, wherein: The processing module of the distribution server generates P distribution results corresponding to the P marketing resources according to the M customer data and the distribution record table stored in the storage module, and each distribution result indicates the One of the P marketing resources corresponds to a marketing resource and contains the customer information of all potential corporate customers to which the corresponding marketing resource is allocated; and The distribution server sends a distribution result corresponding to one of the P distribution results to a user terminal provided by each marketing resource.
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Publication number Priority date Publication date Assignee Title
TWI759933B (en) * 2020-11-02 2022-04-01 第一商業銀行股份有限公司 Resource allocation method and system based on binary space segmentation

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TWI759933B (en) * 2020-11-02 2022-04-01 第一商業銀行股份有限公司 Resource allocation method and system based on binary space segmentation

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