TWM567452U - Customer satisfaction survey system - Google Patents

Customer satisfaction survey system Download PDF

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Publication number
TWM567452U
TWM567452U TW107209604U TW107209604U TWM567452U TW M567452 U TWM567452 U TW M567452U TW 107209604 U TW107209604 U TW 107209604U TW 107209604 U TW107209604 U TW 107209604U TW M567452 U TWM567452 U TW M567452U
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Taiwan
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questionnaire
information
customer
question group
survey
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TW107209604U
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Chinese (zh)
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馬千茵
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臺灣土地銀行股份有限公司
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Publication of TWM567452U publication Critical patent/TWM567452U/en

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Abstract

一種顧客滿意度調查系統,包括一客戶資料庫裝置、一伺服主機及一管理者裝置。客戶資料庫裝置儲存了多筆客戶資料。伺服主機是與客戶資料庫裝置連接,伺服主機包括一題組編輯模組、一題組資料庫、一問卷產生模組及一問卷發送模組。題組編輯模組適於產生一題組資訊。題組資料庫適於儲存題組資訊。問卷產生模組適於根據題組資訊產生一問卷資訊,從客戶資料庫裝置接收客戶資料,並將問卷資訊與該客戶資料建立關聯。問卷發送模組適於根據一問卷模式將該問卷資訊傳送出去。管理者裝置是與伺服主機連接,並適於操作題組編輯模組與問卷產生模組。A customer satisfaction survey system includes a customer database device, a server host and a manager device. The customer database device stores multiple customer profiles. The servo host is connected to the client database device, and the server includes a question group editing module, a question group database, a questionnaire generating module and a questionnaire sending module. The question group editing module is adapted to generate a question group information. The question group database is suitable for storing question group information. The questionnaire generating module is adapted to generate a questionnaire information according to the question group information, receive the customer data from the customer database device, and associate the questionnaire information with the customer data. The questionnaire sending module is adapted to transmit the questionnaire information according to a questionnaire mode. The manager device is connected to the server host and is suitable for the operation group editing module and the questionnaire generation module.

Description

顧客滿意度調查系統Customer satisfaction survey system

一種顧客滿意度調查系統,特別利用題組建檔的顧客滿意度調查系統。A customer satisfaction survey system, which specifically utilizes a customer satisfaction survey system for document formation.

顧客滿意度調查對於許多事業單位是都會執行的作業,以便事業單位了解市場動向、第一線與客戶的互動等資訊,進一步修正事業單位的營運方針。而滿意度調查的方式很多,問卷、訪談等方法,甚至有些事業單位會委託專業機構進行調查。 然而,目前常見的方式,執行起來對於事業單位都是一種負擔,而且調查數據整合分析不易,也很難讓事業單位得知正確的資訊。倘若事業單位體系龐大,有著不同營業單位,就必須針對不同的營業單位或營業項目設定不同的調查方式,這對事業單位來說無疑是一種負擔,但卻必須去執行。 因此,如何讓事業單位更容易進行顧客滿意度調查的執行,便是本領域具通常知識者值得去思量的。The customer satisfaction survey is an operation that is performed by many business units, so that the business unit can understand the market trends, the interaction between the front line and the customers, and further correct the operation policy of the business unit. There are many ways to satisfy the satisfaction survey, such as questionnaires, interviews, etc., and even some institutions will entrust professional institutions to conduct investigations. However, the current common method is a burden for the public institution, and it is not easy to integrate the survey data, and it is difficult for the institution to know the correct information. If the institutional system is large and has different business units, it is necessary to set different investigation methods for different business units or business projects. This is undoubtedly a burden for the public institutions, but it must be implemented. Therefore, how to make the business unit easier to carry out the customer satisfaction survey is worth considering in the field.

本創作提供一種顧客滿意度調查系統,能夠讓事業單位更有效率地進行顧客滿意度調查。 本創作提供一種顧客滿意度調查系統,包括一客戶資料庫裝置、一伺服主機及一管理者裝置。客戶資料庫裝置儲存了多筆客戶資料。伺服主機是與該客戶資料庫裝置連接,該伺服主機包括一題組編輯模組、一題組資料庫、一問卷產生模組及一問卷發送模組。題組編輯模組適於產生一題組資訊。題組資料庫適於儲存該題組資訊。問卷產生模組適於根據該題組資訊產生一問卷資訊,從該客戶資料庫裝置接收該客戶資料,並將問卷資訊與該客戶資料建立關聯。問卷發送模組適於根據一問卷模式將該問卷資訊傳送出去。管理者裝置是與該伺服主機連接,並適於操作該題組編輯模組與該問卷產生模組。 上述之顧客滿意度調查系統,其中,該問卷模式包括線上調查、臨櫃調查與郵寄調查。 上述之顧客滿意度調查系統,其中,若該問卷模式為線上調查,該問卷發送模組將該問卷資訊建立一網址連結,並將該網址連結傳送至一外部的客戶裝置。 上述之顧客滿意度調查系統,其中,若該問卷模式為臨櫃調查,該問卷發送模組將該問卷資訊傳送至一行員裝置,同時發送一通知訊息至該行員裝置。 上述之顧客滿意度調查系統,其中,若該問卷模式為郵寄調查,該問卷發送模組將該問卷資訊傳送至一印刷裝置,並且會將與該問卷資訊關聯的該客戶資料中的一地址資料傳送至印刷裝置。 上述之顧客滿意度調查系統,其中,該問卷資訊是由該題組資訊組成,並且該題組資訊包括一權重值。 上述之顧客滿意度調查系統,其中,還包括一調查結果輸入裝置,是與該伺服主機連接,適於輸入一調查結果資訊,並由該伺服主機的一問卷資料庫保存。This creation provides a customer satisfaction survey system that enables business units to conduct customer satisfaction surveys more efficiently. The present invention provides a customer satisfaction survey system including a customer database device, a server host and a manager device. The customer database device stores multiple customer profiles. The server is connected to the client database device. The server includes a question group editing module, a question group database, a questionnaire generating module and a questionnaire sending module. The question group editing module is adapted to generate a question group information. The question group database is suitable for storing the question group information. The questionnaire generating module is adapted to generate a questionnaire information according to the question group information, receive the customer data from the customer database device, and associate the questionnaire information with the customer data. The questionnaire sending module is adapted to transmit the questionnaire information according to a questionnaire mode. The manager device is connected to the server host and is adapted to operate the question group editing module and the questionnaire generating module. The customer satisfaction survey system described above, wherein the questionnaire model includes an online survey, a counter survey, and a mail survey. In the above customer satisfaction survey system, if the questionnaire mode is an online survey, the questionnaire sending module establishes a web link of the questionnaire information, and transmits the web link to an external client device. In the above customer satisfaction survey system, if the questionnaire mode is a counter survey, the questionnaire sending module transmits the questionnaire information to the row member device and simultaneously sends a notification message to the attendant device. The above customer satisfaction survey system, wherein if the questionnaire mode is a mailing survey, the questionnaire sending module transmits the questionnaire information to a printing device, and an address data in the customer data associated with the questionnaire information is Transfer to the printing unit. The above customer satisfaction survey system, wherein the questionnaire information is composed of the question group information, and the question group information includes a weight value. The above-mentioned customer satisfaction survey system further includes a survey result input device connected to the server host, and is adapted to input a survey result information, and is saved by a questionnaire database of the server host.

本創作提供一種顧客滿意度調查系統,以題組建檔的方式來建立問卷,並且依據問卷的調查類型將問卷發出,提高調查的效率。 請參閱圖1,圖1所繪示為本創作的顧客滿意度調查系統。顧客滿意度調查系統100包括一管理者裝置110、一客戶資料庫裝置120、一伺服主機130、多個行員裝置140、一印刷裝置150與一調查結果輸入裝置160。 管理者裝置110為系統管理者使用的裝置。因此,系統的管理者可透過管理者裝置110操作顧客滿意度調查系統100的各項功能,例如建立調查問卷與問卷發放等作業,細節容後再述。客戶資料庫裝置120則儲存有多筆客戶資料,這些客戶資料可作為問卷產生的依據,或是問卷調查的對象。 伺服主機130是顧客滿意度調查系統100的主要運作元件。伺服主機130包括一題組編輯模組131、一題組資料庫132、一問卷產生模組133與一問卷發送模組134。 題組編輯模組131適於產生一題組資訊。在本實施例中,題組編輯模組131是由管理者裝置110操作,也就是系統管理員可透過管理者裝置110編輯或建立伺服主機130中的題組資訊。因此,題組資訊可包括題目內容、作答方式等資料。題組資料庫132則適於儲存題組資訊。即所建立的題組資訊都會儲存在題組資料庫132中。 問卷產生模組133適於根據題組資訊產生一問卷資訊,並且從客戶資料庫裝置120接收客戶資料,之後將客戶資料與問卷資訊建立關聯。進一步的問卷產生模組133也可透過管理者裝置110來操作。也就是說,系統管理員可透過問卷產生模組133從題組資料庫132中選擇題組資訊,並將其組成一份問卷而產生問卷資訊,在一實施例中,問卷資訊中的題組資訊會包括一權重值,用以衡量問卷中不同題組資訊的重要程度。並且選擇客戶資料作為調查對象,將客戶資料與問卷資訊建立關聯。在一實施例中,選擇客戶資料時能夠設定客戶條件來篩選調查對象,例如客戶屬性、來往紀錄、是否有電子郵件、歸戶證號是否重複、是否同時為員工等條件。 問卷發送模組134適於根據一問卷模式將問卷資訊傳送出去。問卷模式是指問卷資訊會以甚麼樣的形式發送出去。在本實施例中,問卷模式包括了線上調查、臨櫃調查與郵寄調查。 當問卷模式為線上調查時,問卷發送模組134會對問卷資訊產生一網址連結,並且將該網址連結傳送至一外部的客戶裝置10,客戶裝置10例如為客戶所使用的電腦裝置,發送方式可為電子郵件或簡訊。也就是說,線上調查時是透過傳送網址連結給客戶,網址連結是對應到問卷資訊。讓客戶透過客戶裝置10點擊網址連結,經由網頁瀏覽器連結到伺服主機130上,讓客戶能夠在線上填寫問卷。 當問卷模式為臨櫃調查時,問卷發送模組134會將問卷資訊傳送至一行員裝置140,同時發送一通知訊息至行員裝置140。行員裝置140可為櫃台人員所使用的電腦裝置。也就是說,當需要對臨櫃客戶進行問卷調查時,伺服主機130會通知行員問卷調查的時效,通知行員對臨櫃客戶進行問卷調查。而傳送至行員裝置140的問卷資訊,可透過輔助裝置(鍵盤、電子簽章)或是印刷紙本的方式讓臨櫃客戶填寫問卷。 當問卷模式為郵寄調查時,問卷發送模組134會將問卷資訊傳送至一印刷裝置150,同時會從對應問卷資訊的客戶資料中提取一地址資料,並且將地址資料一並傳送至印刷裝置150。也就是伺服主機130將問卷資訊與地址資料發送到印刷裝置150中,方便相關人員直接將問卷與地址資料印出,並且將地址資料直接黏貼在信封上,省去手寫的時間與筆誤的可能性。 在一實施例中,顧客滿意度調查系統100還包括一調查結果輸入裝置160,調查結果輸入裝置160是連接至伺服主機130。調查結果輸入裝置160為負責回收問卷的人員所使用的電腦裝置,因此調查結果輸入裝置160適於輸入一調查結果資訊。並且調查結果資訊將由伺服主機130中的一問卷資料庫135保存。問卷資料庫135保存了這些調查結果資訊,而系統管理員則能夠透過管理者裝置110從問卷 料庫135中調閱這些調查結果資訊。進一步的,問卷資料庫135也能夠針對調查結果資訊的內容進行統計,讓系統管理員能夠進一步分析問卷調查的結果。 本創作的顧客滿意度調查系統100是將題組資訊模組化建檔,讓調查人員在建立問卷時可從資料庫中直接帶入調查題目,並且設計問卷時亦可彈性調整題組內容。且能夠更有彈性的選擇調查對象,使用條件式區隔不同的調查對象。題組資訊中的權重值更能方便分析調查結果。因此顧客滿意度調查系統100將有助於事業單位更有效率地進行顧客滿意度調查。 本創作以實施例說明如上,然其並非用以限定本創作所主張之專利權利範圍。其專利保護範圍當視後附之申請專利範圍及其等同領域而定。凡本領域具有通常知識者,在不脫離本專利精神或範圍內,所作之更動或潤飾,均屬於本創作所揭示精神下所完成之等效改變或設計,且應包含在下述之申請專利範圍內。This creation provides a customer satisfaction survey system, which establishes questionnaires in the way of document formation, and sends out questionnaires according to the type of surveys of the questionnaires, improving the efficiency of the survey. Please refer to FIG. 1 , which illustrates the customer satisfaction survey system of the present creation. The customer satisfaction survey system 100 includes a manager device 110, a customer database device 120, a server host 130, a plurality of staff devices 140, a printing device 150, and a survey result input device 160. The manager device 110 is a device used by the system administrator. Therefore, the administrator of the system can operate various functions of the customer satisfaction survey system 100 through the manager device 110, for example, to establish a questionnaire and a questionnaire issue, and the details are described later. The customer database device 120 stores a plurality of customer data, which can be used as a basis for the questionnaire or as a target of the questionnaire. The servo host 130 is the primary operational component of the customer satisfaction survey system 100. The server 130 includes a question group editing module 131, a question group database 132, a questionnaire generating module 133 and a questionnaire sending module 134. The question group editing module 131 is adapted to generate a question group information. In the present embodiment, the question group editing module 131 is operated by the administrator device 110, that is, the system administrator can edit or establish the question group information in the server host 130 through the manager device 110. Therefore, the information of the question group can include information such as the content of the topic and the way of answering. The question group database 132 is adapted to store the question group information. That is, the created question group information will be stored in the question group database 132. The questionnaire generating module 133 is adapted to generate a questionnaire information based on the question group information, and receive the customer data from the customer database device 120, and then associate the customer data with the questionnaire information. Further questionnaire generation module 133 can also be operated by manager device 110. That is to say, the system administrator can select the question group information from the question group database 132 through the questionnaire generation module 133, and form a questionnaire to generate the questionnaire information. In an embodiment, the question group in the questionnaire information The information will include a weight value to measure the importance of the different question groups in the questionnaire. And select the customer data as the survey object, and associate the customer information with the questionnaire information. In an embodiment, when the customer profile is selected, the customer condition can be set to filter the survey object, such as the customer attribute, the history of the visit, whether there is an email, whether the account number is duplicated, whether it is an employee at the same time, and the like. The questionnaire sending module 134 is adapted to transmit the questionnaire information according to a questionnaire mode. Questionnaire mode refers to the form in which the questionnaire information will be sent out. In this embodiment, the questionnaire model includes an online survey, a counter survey, and a mail survey. When the questionnaire mode is an online survey, the questionnaire sending module 134 generates a web link to the questionnaire information, and transmits the web link to an external client device 10, for example, a computer device used by the client, and a sending method. Can be an email or a newsletter. In other words, the online survey is linked to the customer via the delivery URL, and the URL link corresponds to the questionnaire information. The customer is allowed to click on the website link through the client device 10 and connect to the server 130 via the web browser, so that the customer can fill out the questionnaire online. When the questionnaire mode is a counter investigation, the questionnaire sending module 134 transmits the questionnaire information to the row member device 140, and simultaneously sends a notification message to the pedestrian device 140. The walker device 140 can be a computer device used by a counter person. That is to say, when a questionnaire survey is required for the customer of the counter, the server 130 notifies the staff of the time limit of the questionnaire, and informs the staff to conduct a questionnaire survey on the customer. The questionnaire information transmitted to the walker device 140 can be used by the customer to fill out the questionnaire through the auxiliary device (keyboard, electronic signature) or printed paper. When the questionnaire mode is a mailing survey, the questionnaire sending module 134 transmits the questionnaire information to a printing device 150, and at the same time, extracts an address data from the customer data corresponding to the questionnaire information, and transmits the address data to the printing device 150. . That is, the server 130 sends the questionnaire information and the address data to the printing device 150, so that the relevant personnel can directly print the questionnaire and the address information, and directly paste the address data on the envelope, thereby eliminating the possibility of handwritten time and typo. . In one embodiment, the customer satisfaction survey system 100 further includes a survey result input device 160 that is coupled to the servo host 130. The survey result input means 160 is a computer device used by the person responsible for collecting the questionnaire, and therefore the survey result input means 160 is adapted to input a survey result information. And the survey result information will be saved by a questionnaire database 135 in the server host 130. The questionnaire database 135 stores the survey result information, and the system administrator can access the survey result information from the questionnaire repository 135 through the administrator device 110. Further, the questionnaire database 135 can also perform statistics on the content of the survey result information, so that the system administrator can further analyze the results of the questionnaire survey. The customer satisfaction survey system 100 of the present invention modularizes the problem group information, so that the survey personnel can directly bring in the survey questions from the database when establishing the questionnaire, and can also flexibly adjust the content of the question group when designing the questionnaire. It is also possible to select respondents more flexibly and use different conditions to separate different survey subjects. The weight values in the group information are more convenient for analyzing the survey results. Therefore, the customer satisfaction survey system 100 will help the business unit to conduct customer satisfaction surveys more efficiently. The present invention is described above by way of example, but it is not intended to limit the scope of patent rights claimed herein. The scope of patent protection is subject to the scope of the patent application and its equivalent fields. Any changes or modifications made by those skilled in the art without departing from the spirit or scope of this patent are subject to the equivalent changes or designs made in the spirit of the present disclosure and should be included in the scope of the patent application below. Inside.

100‧‧‧顧客滿意度調查系統
110‧‧‧管理者裝置
120‧‧‧客戶資料庫裝置
130‧‧‧伺服主機
131‧‧‧題組編輯模組
132‧‧‧題組資料庫
133‧‧‧問卷產生模組
134‧‧‧問卷發送模組
135‧‧‧問卷資料庫
140‧‧‧行員裝置
150‧‧‧印刷裝置
160‧‧‧調查結果輸入裝置
100‧‧‧Customer Satisfaction Survey System
110‧‧‧Manager device
120‧‧‧Customer database installation
130‧‧‧Servo host
131‧‧‧ title group editing module
132‧‧‧ Question Group Database
133‧‧‧ Questionnaire production module
134‧‧‧ Questionnaire Sending Module
135‧‧ Questionnaire database
140‧‧‧Senior installation
150‧‧‧Printing device
160‧‧‧Investigation result input device

圖1所繪示為本創作的顧客滿意度調查系統。Figure 1 depicts the customer satisfaction survey system for this creation.

Claims (7)

一種顧客滿意度調查系統,包括: 一客戶資料庫裝置,儲存了多筆客戶資料; 一伺服主機,是與該客戶資料庫裝置連接,該伺服主機包括: 一題組編輯模組,適於產生一題組資訊; 一題組資料庫,適於儲存該題組資訊; 一問卷產生模組,適於根據該題組資訊產生一問卷資訊,從該客戶資料庫裝置接收該客戶資料,並將問卷資訊與該客戶資料建立關聯;及 一問卷發送模組,適於根據一問卷模式將該問卷資訊傳送出去;及 一管理者裝置,是與該伺服主機連接,並適於操作該題組編輯模組與該問卷產生模組。A customer satisfaction survey system includes: a customer database device that stores a plurality of customer data; a servo host is connected to the customer database device, the servo host includes: a question group editing module, suitable for generating a question group information; a question group database suitable for storing the question group information; a questionnaire generating module adapted to generate a questionnaire information according to the question group information, receive the customer information from the customer database device, and The questionnaire information is associated with the customer data; and a questionnaire sending module is adapted to transmit the questionnaire information according to a questionnaire mode; and an administrator device is connected to the server host and is adapted to operate the question group editing The module and the questionnaire generate a module. 如申請專利範圍第1項所述的顧客滿意度調查系統,其中,該問卷模式包括線上調查、臨櫃調查與郵寄調查。For example, the customer satisfaction survey system described in claim 1 of the patent scope includes the online survey, the counter survey, and the mail survey. 如申請專利範圍第2項所述的顧客滿意度調查系統,其中,若該問卷模式為線上調查,該問卷發送模組將該問卷資訊建立一網址連結,並將該網址連結傳送至一外部的客戶裝置。The customer satisfaction survey system of claim 2, wherein if the questionnaire mode is an online survey, the questionnaire sending module establishes a web link of the questionnaire information, and transmits the web link to an external one. Customer device. 如申請專利範圍第2項所述的顧客滿意度調查系統,其中,若該問卷模式為臨櫃調查,該問卷發送模組將該問卷資訊傳送至一行員裝置,同時發送一通知訊息至該行員裝置。The customer satisfaction survey system according to item 2 of the patent application scope, wherein, if the questionnaire mode is a counter investigation, the questionnaire sending module transmits the questionnaire information to the line member device, and simultaneously sends a notification message to the attendant. Device. 如申請專利範圍第2項所述的顧客滿意度調查系統,其中,若該問卷模式為郵寄調查,該問卷發送模組將該問卷資訊傳送至一印刷裝置,並且會將與該問卷資訊關聯的該客戶資料中的一地址資料傳送至印刷裝置。The customer satisfaction survey system of claim 2, wherein if the questionnaire mode is a mailing survey, the questionnaire sending module transmits the questionnaire information to a printing device, and associates the questionnaire information with the questionnaire information. An address data in the customer profile is transmitted to the printing device. 如申請專利範圍第1項所述的顧客滿意度調查系統,其中,該問卷資訊是由該題組資訊組成,並且該題組資訊包括一權重值。The customer satisfaction survey system of claim 1, wherein the questionnaire information is composed of the question group information, and the question group information includes a weight value. 如申請專利範圍第1項所述的顧客滿意度調查系統,其中,還包括一調查結果輸入裝置,是與該伺服主機連接,適於輸入一調查結果資訊,並由該伺服主機的一問卷資料庫保存。The customer satisfaction survey system of claim 1, further comprising a survey result input device connected to the server host, adapted to input a survey result information, and a questionnaire data of the server host. The library is saved.
TW107209604U 2018-07-17 2018-07-17 Customer satisfaction survey system TWM567452U (en)

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