TWM563579U - Online video advertising system - Google Patents
Online video advertising system Download PDFInfo
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- TWM563579U TWM563579U TW107201000U TW107201000U TWM563579U TW M563579 U TWM563579 U TW M563579U TW 107201000 U TW107201000 U TW 107201000U TW 107201000 U TW107201000 U TW 107201000U TW M563579 U TWM563579 U TW M563579U
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Abstract
本創作所揭線上影音廣告系統，其包含有一資料庫，其內係儲存複數廣告及複數數位檔案；一挑選模組，係與該資料庫連線，用以自該資料庫中挑選出至少一廣告；一合併模組，係分別與該資料庫及該挑選模組連線，而得接收來自該挑選模組所選定之廣告，並該廣告與該資料庫中之至少一預定數位檔案合併形成一播放影片；一傳播模組，與該合併模組相連線，用以一媒體傳放該播放影片。The online video advertising system disclosed by the present invention comprises a database, which stores a plurality of advertisements and a plurality of files; a selection module is connected to the database for selecting at least one from the database. Advertising; a merge module is respectively connected to the database and the selection module, and receives an advertisement selected from the selection module, and the advertisement is merged with at least one predetermined number of files in the database. A play video; a communication module, connected to the merged module, for playing a video on the media.
Description
本創作係有關於一種廣告播放系統，特別係指一種線上影音廣告系統。This creative department is about an advertisement playing system, especially an online video advertising system.
按，由於網際網路越來發達，透過網際網路平台提供服務或訊息至民眾已儼然成為目前市場營銷之主要手段，相應而生之新興廣告形式即為線上廣告。所謂線上廣告係指透過電子裝置及網際網路組合而成之媒介進行廣告行為，藉由網際網路搭配如手機、電腦等電子裝置能夠使廣告傳播之幅度更廣，並且能夠透過播放程式、關鍵字等方式進行操作，使廣告能夠直接地傳達至潛在消費者處，達到更佳且有效之宣傳效果。According to the fact that the Internet has become more developed, providing services or information to the public through the Internet platform has become the main means of marketing at present, and the corresponding emerging form of advertising is online advertising. The so-called online advertising refers to the advertising behavior through the combination of electronic devices and the Internet. By using the Internet to match electronic devices such as mobile phones and computers, the advertising can be spread more widely and can be played through the program. Words and other means of operation, so that advertising can be directly conveyed to potential consumers, to achieve better and effective publicity.
線上廣告之形式眾多，如橫幅式廣告、彈出式廣告、按鈕式廣告、文字連結廣告等，而用於線上影片或直播中之廣告係多為插播式廣告。具體來說，目前插播式廣告係由播放平台直接任意配對廣告商與影片提供者，亦即由播放平台決定將哪些廣告插入影片中進行播放，使觀看者於觀看影片時會直接地接受到所嵌入之廣告，而此種方式雖然能夠將廣告傳遞至觀看者，惟，對於影片提供者來說，係無法選擇於所嵌入之廣告，而對於廣告商來說，僅能藉由增加付費來提昇播放次數，無法由廣告播放次數增加而獲得被動收入。There are many forms of online advertising, such as banner ads, pop-up ads, button-based ads, text-linked ads, etc., and the ads used in online videos or live broadcasts are mostly interstitial ads. Specifically, currently the interstitial advertisement is directly matched by the broadcast platform to the advertiser and the video provider, that is, the broadcast platform decides which advertisements to insert into the movie for playback, so that the viewer directly accepts the video when watching the video. Embedding ads, which can deliver advertisements to viewers, but for video providers, they cannot choose to embed ads, but for advertisers, they can only increase by increasing the fee. The number of plays, which cannot be passively earned by the increased number of ad plays.
本創作之主要目的係在於提供一種線上影音廣告系統，其係能使影片提供者自行選擇嵌入影片中之廣告，藉此提高影片提供者及廣告商間互利之機會。The main purpose of this creation is to provide an online video advertising system that enables video providers to choose the ads embedded in the video, thereby increasing the opportunities for mutual benefit between the video provider and the advertiser.
本創作之另一目的係在於提供一種線上影音廣告系統，其係能夠自動地將選定之廣告與影片合併，並且依據影片提供者需求決定影片及廣告之播放順序，以達到提高影片及廣告之點擊率。Another object of the present invention is to provide an online video advertising system capable of automatically combining selected advertisements with movies, and determining the order in which the videos and advertisements are played according to the needs of the video providers, so as to improve the clicks of the videos and advertisements. rate.
緣是，為能達成上述目的，本創作所揭線上影音廣告系統，其包含有一資料庫，其內係儲存複數廣告及複數數位檔案；一挑選模組，係與該資料庫連線，用以自該資料庫中挑選出至少一廣告；一合併模組，係分別與該資料庫及該挑選模組連線，而得接收來自該挑選模組所選定之廣告，並該廣告與該資料庫中之至少一預定數位檔案合併形成一播放影片；一傳播模組，與該合併模組相連線，用以一媒體傳放該播放影片。The reason is that, in order to achieve the above objectives, the online video advertising system disclosed by the present invention includes a database for storing a plurality of advertisements and a plurality of files; a selection module is connected to the database for Selecting at least one advertisement from the database; a merge module is respectively connected to the database and the selection module, and receives an advertisement selected from the selection module, and the advertisement and the database At least one predetermined number of files are combined to form a playing video; a communication module is connected to the merged module for transmitting the played video by a media.
其中，該媒體係為網路影音平台、社群軟體等。Among them, the media is a network audio and video platform, community software and so on.
而於本創作之另一實施例中，該線上影音廣告系統係更包含一上傳模組，其係與該資料庫相連線，用以將廣告或數位檔案上傳至該資料庫。In another embodiment of the present invention, the online video advertising system further includes an uploading module, which is connected to the database for uploading an advertisement or a digital file to the database.
更進一步來說，該合併模組係更包含一排序部，其係能夠依據一影片提供者之需求提供一排序程式，用以決定該廣告與該數位檔案之播放順序，而使該合併模組得自動地依據該播放順序合併該廣告與該數位檔案。Further, the merging module further includes a sorting unit capable of providing a sorting program according to a requirement of a video provider to determine the playing order of the advertisement and the digital file, and the merging module is The advertisement and the digital file are automatically merged according to the play order.
為迎合目前數位媒體及影音媒體之多元性，該傳播模組係為一傳遞該播放影片之媒介，用以將該播放影片透過如上傳、下載、分享連結等方式傳遞至受眾，或使受眾得以接觸到該播放影片。In order to cater to the diversity of the current digital media and audio-visual media, the communication module is a medium for transmitting the video to be used to transmit the video to the audience through uploading, downloading, sharing, etc., or to enable the audience to Get in touch with the play movie.
此外，該資料庫係更包含一第一儲存部，用以接收並儲存該些廣告，一第二儲存部，用以接收並儲存該些數位檔案。In addition, the database further includes a first storage unit for receiving and storing the advertisements, and a second storage unit for receiving and storing the digital files.
以下，將茲舉本創作之一實施例並搭配圖式做更進一步說明如后。In the following, an embodiment of the present invention will be further described with reference to the drawings.
請參閱第一圖，本創作之一實施例所揭線上影音廣告系統(10)，其係至少由一資料庫(20)、一上傳模組(30)、一挑選模組(40)、一合併模組(50)及一傳播模組(60)所組成者，其中：Please refer to the first figure. The online video advertising system (10) disclosed in one embodiment of the present invention is at least a database (20), an uploading module (30), a selecting module (40), and a A combination of a merge module (50) and a propagation module (60), wherein:
該資料庫(20)係包含一第一儲存部(21)，用以接收並儲存複數廣告，一第二儲存部(22)，用以接收並儲存複數數位檔案。The database (20) includes a first storage unit (21) for receiving and storing a plurality of advertisements, and a second storage unit (22) for receiving and storing a plurality of digit files.
該上傳模組(30)係與該資料庫(20)相連線，用以使該些廣告或/及該些數位檔案被傳輸至該資料庫(20)內。The uploading module (30) is connected to the database (20) for causing the advertisements and/or the digital files to be transferred to the database (20).
該挑選模組(40)係與該資料庫(20)相連線，其係透過至少一選擇參數自該第一儲存部(21)中選定符合該參數之廣告。The selection module (40) is connected to the database (20), and selects an advertisement that matches the parameter from the first storage unit (21) through at least one selection parameter.
該合併模組(50)係分別與該資料庫(20)及該挑選模組(40)連線，能夠接收來自該挑選模組(40)所選定之該廣告及來自該第二儲存部(22)之一數位檔案，並將該廣告與該數位檔案組合成為一播放影片，其中，該合併模組(50)係更包含有一排序部(51)，係能夠依據該數位檔案提供者之需求產出一排序程式，使該合併模組(50)得自動地依據該廣告與該數位檔案之播放順序而進行合併。The merging module (50) is respectively connected to the database (20) and the selection module (40), and is capable of receiving the advertisement selected from the selection module (40) and from the second storage unit ( 22) a digital file, and combining the advertisement with the digital file into a play video, wherein the merge module (50) further includes a sorting unit (51) capable of being based on the demand of the digital file provider A sorting program is generated such that the merge module (50) is automatically merged according to the order in which the advertisement and the digital file are played.
該傳播模組(60)係與該合併模組(50)連線，用以接收並傳送來自於該合併模組(50)之該播放影片。The communication module (60) is connected to the merge module (50) for receiving and transmitting the play movie from the merge module (50).
藉由上述構件之組合，本創作所揭線上影音廣告系統(10)係能夠依據數位檔案提供者需求選擇廣告及產出排序程式，而能夠自動化地將所選定之廣告與數位檔案進行合併形成一播放影片，該播放影片係得藉由不同媒體平台或是連結分享之方式傳遞至潛在受眾。請參第二圖，舉例來說，當數位檔案提供者挑選廣告之參數為廣告時間5秒、廣告內容為食品時，該挑選模組則會自該資料庫中挑選出符合參數之廣告，此時，若符合參數之廣告數量超過一時，數位檔案提供者可以自行選擇適合之廣告或是再提供其他參數進行挑選，而選定後之廣告則會被傳送至該合併模組；該合併模組係會根據數位檔案提供者之需求來提供一排序程式，用以決定該廣告與該數位檔案之播放順序，如當數位檔案提供者欲先播放廣告後再播放數位檔案，該合併模組則會將廣告組合於該數位檔案前，反之，如檔案提供者欲先播放數位檔案後再播放廣告，該合併模組則會將廣告組合於該數位檔案後。Through the combination of the above components, the online video advertising system (10) of the present invention can select an advertisement and output sorting program according to the requirements of the digital file provider, and can automatically combine the selected advertisement with the digital file to form a Play the video, which can be delivered to potential audiences through different media platforms or link sharing. Please refer to the second figure. For example, when the digital file provider selects the advertising parameter as the advertising time of 5 seconds and the advertising content is food, the selection module selects the advertisement corresponding to the parameter from the database. If the number of advertisements meeting the parameters exceeds one, the digital file provider can select the appropriate advertisement or provide other parameters for selection, and the selected advertisement will be transmitted to the merge module; A sorting program is provided according to the needs of the digital file provider to determine the order in which the advertisement and the digital file are played. For example, when the digital file provider wants to play the advertisement before playing the digital file, the merged module will The advertisement is combined in front of the digital file. Conversely, if the file provider wants to play the digital file before playing the advertisement, the merge module will combine the advertisement in the digital file.
(10)‧‧‧線上影音廣告系統
(20)‧‧‧資料庫
(21)‧‧‧第一儲存部
(22)‧‧‧第二儲存部
(30)‧‧‧上傳模組
(40)‧‧‧挑選模組
(50)‧‧‧合併模組
(51)‧‧‧排序部
(60)‧‧‧傳播模組(10) ‧‧‧Online audio and video advertising system
(20)‧‧‧Database
(21)‧‧‧First Storage Department
(22)‧‧‧Second Storage Department
(30)‧‧‧Uploading module
(40)‧‧‧Selecting modules
(50) ‧‧‧ merged modules
(51) ‧‧‧ Sorting Department
(60)‧‧‧Communication modules
第一圖係為本創作之一實施例之示意圖（一）。 第二圖係為本創作之一實施例之示意圖（二）。The first figure is a schematic diagram (1) of an embodiment of the present creation. The second figure is a schematic diagram (2) of an embodiment of the present creation.
Claims (5)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW107201000U TWM563579U (en) | 2018-01-19 | 2018-01-19 | Online video advertising system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW107201000U TWM563579U (en) | 2018-01-19 | 2018-01-19 | Online video advertising system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| TWM563579U true TWM563579U (en) | 2018-07-11 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| TW107201000U TWM563579U (en) | 2018-01-19 | 2018-01-19 | Online video advertising system |
Country Status (1)
| Country | Link |
|---|---|
| TW (1) | TWM563579U (en) |
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2018
- 2018-01-19 TW TW107201000U patent/TWM563579U/en unknown
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