TWM543417U - Processing system and electronic device of financial institution's face recognition marketing - Google Patents

Abstract

The invention discloses a processing system and electronic device of financial institution's face recognition marketing. The processing system includes an image capturing unit, a computing device and a monitor. The image capturing unit captures a face image of a customer in the financial institution. The computing device identifies the face image to identify the customer; and finds out a financial commodity demand tendency of the customer from a customer database of the financial institution according to the identity of the customer; and finds out a marketing advertising information fitting the customer according to the financial commodity demand tendency. The monitor displays the marketing advertising information in the financial institution.

Description

Financial system facial recognition marketing processing system and electronic equipment

The present invention relates to a processing system and an electronic device, and more particularly to a processing system and electronic device for facial recognition marketing of a financial institution.

Traditionally, when customers go to the financial institution counter window to handle various business, they need to pick up the number plate first. After waiting for the number, they can go to the counter window and ask the bank staff to assist. The counter service personnel should wait until the customer comes to the front of the counter, and then ask the customer for the matter to be handled, or the subpoena document delivered by the customer to judge the transaction business that the customer wants to handle, and then execute the relevant computer connection transaction program to complete the client's commission. Business project.

However, when the customer comes to the bank counter window and delivers the identity document or the voucher document to the service personnel, the service personnel do not know the identity of the customer, and of course, the customer’s demand for the financial institution’s goods is less known. The service staff is unable to provide suitable marketing advertisements and information to the customer.

The purpose of this creation is to provide a processing system and electronic equipment for facial recognition marketing of financial institutions, which can provide marketing advertisement information suitable for customers according to the customer's identity, so as to achieve the purpose of accurate marketing.

The present invention proposes a processing system for facial recognition marketing in a financial institution, comprising: an image capturing unit, a computing device and a display. The image capturing unit captures a facial image of a customer in a financial institution. The computing device is coupled to the image capturing unit to recognize the facial image In order to identify the identity of the customer, and based on the identity of the customer, find out a financial product demand tendency of the customer in the financial institution from a customer database, and according to the demand of the financial product, find a marketing advertisement information suitable for the customer. The display is coupled to the computing device to display marketing advertising information within the financial institution.

The present invention further provides an electronic device, which is disposed in a financial institution and coupled to a server of a financial institution. The electronic device includes: a display, an image capturing unit, a processor and a memory. The processor is coupled to the display and the image capturing unit respectively. The memory is coupled to the processor, and the memory stores a program command, and the processor executes the program command to: capture a facial image of the client through the image capturing unit in the financial institution; identify the facial image to identify the The identity of the customer; according to the identity of the customer, find out the financial product demand tendency of the customer in the financial institution from a customer database; find a suitable marketing information for the customer according to the demand of the financial product; and in the financial institution Display marketing advertising information on the display.

In one embodiment, the image capture unit is installed at the entrance of the financial institution or in front of the counter.

In one embodiment, the marketing advertisement information is obtained from an automated service electronic device or a server.

In one embodiment, the marketing advertisement information includes merchandise advertisements, derivative financial product advertisements, image advertisements, domestic and international financial information, life information or news, or a combination thereof.

In an embodiment, the display is a touch display.

As described above, in the processing system and electronic device of the face recognition marketing of the financial institution of the present invention, the face image of the customer can be captured by the image capturing unit in the financial institution, and then identified, and from the customer database. Find out the customer's financial product demand tendency, and then find out and provide marketing advertising information suitable for customers according to the demand of financial products. In this way, compared with the traditional financial institutions can not know the customer's identity, and can not provide suitable marketing advertising information to the customer, this creation can provide marketing for the customer according to the customer's past transactions with the financial institution. Advertising information, so it can achieve the purpose of accurate marketing.

11, 31, 41‧‧‧ image capture unit

12, 33, 42‧‧‧ display

13, 4‧‧‧ Electronic equipment

2‧‧‧Server

21‧‧‧Customer Database

3‧‧‧Processing system

32‧‧‧ Computing device

321, 43‧‧‧ processor

322, 44‧‧‧ memory

441‧‧‧Program Instructions

46‧‧‧Touch panel

S01~S05‧‧‧Steps

FIG. 1 is a schematic diagram of application of facial recognition marketing of a financial institution according to an embodiment of the present invention.

2 is a flow chart showing the steps of a method for processing facial recognition marketing of a financial institution according to an embodiment.

FIG. 3 is a functional block diagram of an electronic device for facial recognition marketing of a financial institution according to an embodiment of the present invention.

FIG. 4 is a schematic diagram of a processing system for performing face recognition marketing by a financial institution according to an embodiment of the present invention.

The processing system and the electronic device of the face recognition marketing of the financial institution according to the preferred embodiment of the present invention will be described below with reference to the related drawings, wherein the same elements will be described with the same reference numerals.

Traditionally, customers go to the counters of financial institutions to handle their business. Before delivering the identity documents or subpoenas to the service personnel, the bank clerks do not know the identity of the customer, and certainly cannot provide other marketing advertisements and information suitable for the customer.

Please refer to FIG. 1 and FIG. 2 together to explain the processing system and electronic device of the face recognition marketing of the financial institution in detail. 1 is a schematic diagram of application of facial recognition marketing of a financial institution according to an embodiment of the present invention, and FIG. 2 is a flow chart of steps of a method for processing facial recognition marketing of a financial institution according to an embodiment.

As shown in FIG. 1 and FIG. 2, the processing method of the face recognition marketing of the financial institution includes steps S01 to S05, thereby enabling the customer to provide the marketing advertisement suitable for the customer when the waiting time or the counter is before the counter. Information to provide more and more appropriate services and advertisements for the customer, which in turn increases the recognition and loyalty of the client to the financial institution and even increases the sales of the financial institution.

First, in step S01, the facial image of the customer is captured by the image capturing unit 11 in the financial institution. Here, before the customer enters the financial institution to perform the financial business, the image capturing unit 11 can first capture the facial image of the customer. The image capturing unit 11 can be a camera or a camera, and FIG. 1 is a camera. In addition, in the financial institution, it is not necessary to provide a special person to receive and confirm the identity of the customer, and the image capturing unit 11 can capture the facial image of the customer and perform identity recognition, thereby saving labor costs.

The image capturing unit 11 can be installed at, for example, an entrance or a counter of a financial institution. Before, the customer can enter the financial institution's entrance or in front of the counter to capture the customer's facial image. The image capturing unit 11 of the embodiment is installed in front of the counter of the financial institution to capture the facial image of the customer. The image capturing unit 11 can be, for example, a camera such as, but not limited to, a CCD camera or a CMOS camera.

After obtaining the facial image of the customer, step S02 can be performed to identify the facial image to identify the identity of the customer. The facial image of the customer can be used for facial image recognition through the electronic device 13. The electronic device 13 can be a computer or a server, and is not limited. For facial recognition, the processor or server of the electronic device 13 can load the software with facial image recognition to obtain the identity of the customer from a customer database through the facial image recognition software. In an embodiment, if the customer enters the financial institution for the first time, and the customer database does not have the identity data and the current record of the customer, the electronic device 13 may also store the facial image of the customer. In the customer database, the identity data file of the new customer is created in the customer database (can be automatically created, or after the counter, the counter staff or other personnel create, input, modify or increase transaction information).

If the identity data of the customer is already in the customer database, then step S03 is performed: the customer's financial product demand tendency in the financial institution is found from the customer database according to the customer's identity. Since the customer database in the financial institution already contains the identity information of many customers who have business with the financial institution, and the past transactions of these customers and financial institutions. Therefore, the electronic device 13 can find out the identity of the customer and the past correspondence between the customer and the financial institution, and analyze the software, the customer's financial product demand tendency in the financial institution, that is, from the past record. Find out what the customer is doing, and then analyze the propensity and preference of its financial products.

Next, step S04 is performed: finding marketing advertisement information suitable for the customer according to the financial product demand tendency, and step S05: displaying the marketing advertisement information on the display 12 in the financial institution for reference by the customer.

Display 12 may, for example, comprise a TFT display panel or an OLED display panel and may display images for viewing by a customer, such as, but not limited to, a clear location disposed within a business hall of a financial institution or in front of a counter. As shown in Fig. 1, the display 12 of the present embodiment can be mounted in front of the counter. Here, marketing advertising information suitable for customers can be obtained from an automated service electronic The device (for example, the electronic device 13) or a server is obtained and can be provided to the customer at the waiting time or the counter before the customer comes to the cabinet. More importantly, it is also possible to promote financial products suitable for the customer's identity through the above-mentioned marketing advertisement information suitable for the customer through the bank clerk, so that the customer can generate interest and purchase the financial products in the marketing advertisement information. The above-mentioned marketing advertisement information may include, for example, a commodity advertisement of the financial institution, a derivative financial product advertisement, an image advertisement, domestic and international financial information, life information or news, or a combination thereof. Among them, the commodity advertisement can be, for example, a bank deposit rate, a foreign currency exchange rate, loan information, credit card information, fund trading information or insurance information. The image advertisement may be, for example, an image advertisement of the financial institution itself, a matching insurance company, a trust fund company or a credit card manufacturer, and thus does not limit the inner valley of the marketing advertisement information.

For example, suppose that the customer's past transaction records tend to use interest to generate interest, which is a conservative customer, and its financial commodity demand tends to be conservative, and bank members can recommend conservative products to the customer, for example Capital preservation fund, foreign currency deposit, bond fund. Or, the customer's past records tend to invest in high-risk goods, and are active investment customers. The demand for financial products is more positive. Bankers can also recommend active investment products, such as equity funds and developing countries. Funds, investment policies or derivative financial products. Or, the past record of the customer found that he had not applied for a credit card or bought a fund in his past financial commodity demand, he could recommend a credit card or fund commodity to the customer; The above is just an example and is not intended to limit the creation. In addition, the analysis of the demand trends of financial products and the marketing advertisement information suitable for customers may vary from financial institutions to different financial institutions. Different time points may also have different product demand analysis results and different marketing advertising information. Special restrictions.

As can be seen from the above description, the method for processing the facial recognition marketing of the financial institution of the present embodiment may first capture the facial image of the client through the image capturing unit 11 and identify the identity thereof, and may The customer's identity finds the customer's financial product demand tendency from the customer database in the financial institution, and then obtains the marketing advertisement information suitable for the customer to provide the customer with suitable marketing information, thereby achieving the purpose of accurate marketing.

In addition, the image capturing unit 11 (camera) of the above embodiment is separately disposed from the display 12, but in some embodiments, the camera and the display 12 may all be integrated in the same touch display service machine (for example, In the numbering machine), or, in another In some embodiments, the camera can also be integrated into a service platform of the same touch display (for example, a numbering machine, not shown), but the display 12 is still independently disposed in front of the counter, and the creation is not limited.

Please refer to FIG. 3 , which is a functional block diagram of the electronic device 4 for facial recognition marketing of a financial institution according to an embodiment. The embodiment of FIG. 3 is an example in which an image capturing unit (camera) and a display are integrated in a service machine (for example, a numbering machine) of the same touch display.

As shown in FIG. 3, the electronic device 4 for facial recognition marketing of a financial institution is disposed in a financial institution and coupled to a server 2 of the financial institution, such as but not limited to a wired network or a wireless network module. The coupling is performed to access the data in the server 2. The electronic device 4 can be, for example, a computing device, such as a computer. The server 2 can have a central processing unit (CPU) and a memory. The memory can store a customer database 21, and the customer database 21 contains identity information of a plurality of customers who are in business with the financial institution, and these customers and finances. The past records of the agency's past. “Customer” here refers to transactions (such as deposits, withdrawals, remittances), purchases and sales (forex trading, fund investments, insurance products, purchases of financial products, or other commodities), or loans (such as deposits, withdrawals, and remittances). Customers of mortgages, car loans or credits, or those holding financial institutions' financial cards, co-branded cards or credit cards, can be included in the "customer" category as long as they have had commodity transactions and contacts with financial institutions. In addition, the server 2 may include, in addition to the customer database 21, an operating system and application software for business in a financial institution, and marketing advertisement information of financial products (such as but not limited to product advertisements and image advertisements). ), or other information (such as financial policy, financial news, life information, etc.).

The electronic device 4 is disposed within a financial institution such as, but not limited to, a business hall or counter of a financial institution, or other location of a financial institution. The electronic device 4 can include an image capture unit 41, a display 42, one or more processors 43, and one or more memories 44. The processor 43 and the memory 44 can be disposed in one of the housings of the electronic device 4, and the one or more processors 43 can be coupled to the image capturing unit 41, the display 42 and the one or more memories 44, respectively. In this embodiment, the processor 43 and a memory 44 are taken as an example. In different embodiments, the electronic device 4 may also have multiple processors 43 and multiple memories 44. In some embodiments, the processor 43 and the image capturing unit 41, the display 42, and the memory 44 are more transparent to each other. Arrange and/or import and export connections and transfer data.

The display 42 can be coupled to the processor 43 through a network module (not shown), for example, so that the user can clearly see the display content before or at the time of the business, and the bank clerk can also see the display through another display. 42 displays the information to introduce the product to the customer simultaneously. The network module can be a wired network or a wireless network module, for example, a local area network (LAN) module, a Wi-Fi module, a third generation mobile communication technology module (referred to as 3G), and a fourth generation. Mobile communication technology module (referred to as 4G) or Long Term Evolution (LTE) module, or a combination thereof. In some embodiments, the processor 43 can also connect a drawing unit through, for example, a bus bar and/or an input port to control the drawing unit to enable the display 42 to display an image.

The processor 43 can access the data stored in the memory 44 and can control the image capturing unit 41 and the display 42. The processor 43 can include a core control component of the electronic device 4, and can be, for example, a microprocessor.

The memory 44 can be coupled to the processor 43 via, for example, a bus bar. The memory 44 stores at least one application software, and the application software includes one or more program instructions 441. The memory 44 can be a non-transitory computer readable storage medium, for example, can include at least one memory, a memory card, a CD, a video tape, and a computer tape. , or any combination thereof. The above memory may include a read only memory (ROM), a flash memory, or a Field-Programmable Gate Array (FPGA), or other forms of memory cells, or a combination thereof. Here, the memory 44 is an example of the internal memory of the electronic device 4. However, in different embodiments, the memory 44 can also be a cloud memory and located in the cloud device. Therefore, the application software can also be stored in the cloud device, and then loaded into the electronic device 4 by the cloud device.

The electronic device 4 of the present embodiment further includes a touch panel 46. The touch panel 46 can provide a touch function for the user to touch and display the content displayed on the display 42. In some embodiments, display 42 and touch panel 46 can be combined to make display 42 a touch display. In this case, in addition to the display image function, the display 42 can also have a touch function to facilitate the touch operation, so that the customer can click to view the information content that he or she is interested in, or perform corresponding input actions. In some embodiments, the image capturing unit 41, the display 42 and the touch panel 46 may be integrated into a service platform (for example, a numbering machine) of the same touch display. The service machine can capture the facial image of the customer, view the display information and content that is of interest to the touch operation.

In addition, in some embodiments, the display 42 of the electronic device 4 can display, for example, today's fortune, farmer calendar, service location, print advertisement (including in-line information), video advertisement, today's news, or life information (eg, related food, attractions) Or, the display 42 can also be clicked to display some interactive games and their rankings, and the interactive game can include, for example, the God of the Gods gold coins, the God of Wealth, the puzzle, the photo, the Bar, etc., or display Some interesting or useful websites (such as Facebook) or QR code for websites.

After the processor 43 of the electronic device 4 of the embodiment loads and executes the program command 441 stored in the memory 44, the processor 43 can execute the program command 441 to perform the above steps S01 to S05. The customer provides the marketing advertisement information suitable for the customer during the waiting time or the counter before the counter to provide more and more appropriate services and advertisements for the customer, thereby increasing the recognition and loyalty of the customer to the financial institution. Degrees can even increase the sales of goods of the financial institution.

In addition, please refer to FIG. 4, which is a schematic diagram of a processing system 3 for facial recognition marketing of a financial institution according to an embodiment of the present invention.

The processing system 3 for facial recognition marketing by a financial institution includes an image capturing unit 31, a computing device 32, and a display 33. The image capturing unit 31 can be installed at the entrance of the financial institution or in front of the counter, and can capture the facial image of the customer in the financial institution. The computing device 32 can identify the facial image of the customer to identify the identity of the customer, and find out from the customer database 21 of the financial institution's server 2 the financial product demand tendency of the customer in the financial institution according to the customer's identity. And according to the demand for financial products, the marketing advertisement information suitable for the customer is found, and the display 33 can display the marketing advertisement information in the financial institution to achieve the purpose of accurate marketing according to the identity of the customer. The computing device 32 can be a computer or a server. The marketing advertisement information can be obtained from an automated service electronic device or a server (such as computing device 32, electronic device 4 or server 2), and display 33 can be a touch display, such as (touch) display 42.

The image capturing unit 31 and the display 33 of the embodiment respectively have all the functions of the image capturing unit 41 and the display 42 (or the display 12) of the electronic device 4 described above. The signs and changes are not repeated here. In addition, the computing device 32 of the embodiment may be a server or a computer, and may include a processor 321 and a memory 322. The processor 321 and the memory 322 may respectively have the processor 43 of the electronic device 4 described above. All functions, features and variations of the memory 44 will not be repeated here. When the processor 321 of the processing system 3 loads and executes the program instructions stored in the memory 322, the processor 321 can execute the program instructions to perform the above steps S01 to S05. The details of step S01 to step S05 have been described in detail above, and will not be further described herein.

In summary, in the processing method, processing system and electronic device of the face recognition marketing of the financial institution of the present invention, the face image of the customer can be captured by the image capturing unit in the financial institution, and then recognized from the customer. The database identifies the customer's propensity for financial products, and then finds and provides marketing advertising information suitable for customers based on the demand for financial products. In this way, compared with the traditional financial institutions can not know the customer's identity, and can not provide suitable marketing advertising information to the customer, this creation can provide marketing for the customer according to the customer's past transactions with the financial institution. Advertising information, so it can achieve the purpose of accurate marketing.

The above is intended to be illustrative only and not limiting. Any equivalent modifications or alterations to the spirit and scope of this creation shall be included in the scope of the appended patent application.

11‧‧‧Image capture unit

12‧‧‧ display

13‧‧‧Electronic equipment

Claims (10)

A processing system for facial recognition marketing in a financial institution, comprising: an image capturing unit for capturing a face image of a client in the financial institution; and a computing device coupled to the image capturing unit Identifying the facial image to identify the identity of the customer, and finding a financial product demand tendency of the customer from the financial institution according to the customer's identity, and finding a suitable one according to the financial product demand tendency The customer's one-line sales advertisement information; and a display coupled to the computing device to display the marketing advertisement information in the financial institution. The processing system of claim 1, wherein the image capturing unit is installed at an entrance of the financial institution or in front of the counter. The processing system of claim 1, wherein the marketing advertisement information is obtained from an automated service electronic device or a server. The processing system of claim 1, wherein the marketing advertisement information comprises a commodity advertisement, a derivative financial product advertisement, an image advertisement, domestic and international financial information, life information or news, or a combination thereof. The processing system of claim 1, wherein the display is a touch display. An electronic device is disposed in a financial institution and coupled to a server of the financial institution, the electronic device includes: a display; an image capturing unit; a processor, the display and the image capturing unit And a memory coupled to the processor, the memory storing a program command, the processor executing the program command to: capture, by the image capture unit, a customer's one in the financial institution a facial image; identifying the facial image to identify the identity of the customer; finding a financial product demand tendency of the customer from the financial institution from a customer database according to the identity of the customer; A marketing advertisement information suitable for the customer; and displaying the marketing advertisement information on the display in the financial institution. The electronic device of claim 6, wherein the image capturing unit is installed at an entrance of the financial institution or in front of the counter. The electronic device of claim 6, wherein the marketing advertisement information is obtained from an automatic service electronic device or a server. The electronic device of claim 6, wherein the marketing advertisement information comprises a commodity advertisement, a derivative financial product advertisement, an image advertisement, domestic and international financial information, life information or news, or a combination thereof. The electronic device of claim 6, wherein the display is a touch display.