TWM540330U - Advertisement and marketing system - Google Patents

Description

Advertising marketing system

The present invention relates to an advertising marketing system, in particular to a picture scanning in a frame that can be displayed on the surface of an advertising product, and then can play the obtained advertising marketing video file in the frame displayed on the screen of an electronic device. An advertising marketing system that achieves the effect of an electronic signage.

Commonly used paper greeting cards, Xieka, gift cards, postcards, posters, etc., mainly for printing text or graphics on the paper plane, but the text or the content that can be presented on the surface is limited, if Being able to have dynamic images will increase the marketing effectiveness of the texts;

In the case of a wedding invitation, there is usually only text or a picture, but if the user who receives the wedding invitation can see the film produced by the protagonist of both the male and the female, it will be able to more effectively promote the marriage message. Therefore, it is possible to increase the added value of the wedding invitation itself;

Therefore, if an advertisement marketing system can be provided to allow a user to scan a surface of a frame on the surface of an advertising product through an electronic device, the electronic device can find a corresponding information in the background management platform. The image of the image and the captured image are displayed in the frame displayed on the screen of the electronic device to increase the added value of the surface of the advertising product, which should be an optimal solution.

The present invention relates to an advertising marketing system for displaying an advertisement marketing video file in a frame displayed on a screen of an electronic device after being scanned on a surface of a frame of an advertising product. In order to achieve the effect of an electronic board.

The advertising marketing system can be implemented, comprising: a background management platform, configured to store at least one advertising marketing image file and an advertising marketing video file corresponding to the advertising marketing file, wherein the advertising marketing file has at least one advertisement a marketing aspect, wherein the advertising marketing video file has at least one advertising marketing movie; an advertising marketing article having a frame on a surface thereof, wherein the frame has at least one advertising marketing surface; An electronic device includes a screen, a control unit and at least one capture lens, wherein the control unit is configured to control the capture marketing image of the capture lens in the frame of the advertisement marketing item, and capture the advertisement marketing chart And the electronic device can be connected to the background management platform through an internet connection to obtain the advertising marketing video file corresponding to the captured advertising marketing map, and play the video in the frame displayed on the screen. Obtained advertising marketing video files.

More specifically, the background management platform further includes an audio storage module and a picture storage module, wherein the audio storage module is configured to store at least one advertisement marketing video file, and the image storage module is Connected to the audio storage module and used to store at least one advertising marketing file.

More specifically, the advertising marketing map is a graphic formed by a pattern, a text or a combination thereof, and each advertising marketing document file can correspond to at least one advertising marketing video file.

More specifically, the background management platform further includes a picture recognition module connected to the audio storage module and the picture storage module, for identifying the advertisement marketing surface obtained by the external, and In the audio-visual storage module, an advertisement marketing video file corresponding to the external advertising marketing map obtained by the external is searched.

More specifically, the control unit further includes an image scanning module, wherein the image scanning module is configured to scan the captured image of the advertising product through the capturing lens of the electronic device. And take the advertising marketing page.

More specifically, the control unit further includes an audio and video acquisition module connected to the image scanning module for uploading an advertisement marketing map captured by the image scanning module to the background management platform. And obtain the advertising marketing video files corresponding to the captured advertising marketing drawings.

More specifically, the control unit further includes an audio and video playback module connected to the audio and video acquisition module, and the audio and video playback module is configured to play the obtained advertisement in a frame displayed on the screen of the electronic device. Marketing video files.

More specifically, the video capture module is capable of extracting a play URL link corresponding to the advertisement marketing video file, and the video playback module can be connected to the play URL link for playing the corresponding advertising marketing video file.

More specifically, the video capture module is capable of directly downloading the corresponding audio and video files in the application, and the video playback module can directly play the corresponding advertising marketing video files.

More specifically, the advertising marketing item is a card, coaster or clothing.

More specifically, the surface of the advertising article can be provided with a plurality of dots on one side of the frame.

The above-mentioned advertising marketing system can be achieved, comprising: an advertising marketing item having a frame on the surface thereof, wherein the frame body has at least one advertising marketing surface; and an electronic device comprising a screen, a control unit and at least one capture lens, wherein the control unit is capable of controlling the capture lens to scan an advertisement marketing surface in the frame of the advertisement marketing item, and extracting the advertisement marketing surface, and the control unit further stores at least An advertising marketing file and an advertising marketing video file corresponding to the advertising marketing file, wherein the advertising marketing file has at least one advertising marketing image, and the advertising marketing video file has at least one advertising marketing movie, The control unit can take out the advertising marketing video file corresponding to the captured advertising marketing page, and play the obtained advertising marketing video file in the frame displayed on the screen.

More specifically, the control unit further includes an audio storage module and a picture storage module, wherein the audio storage module is configured to store at least one advertisement marketing audio file, and the image storage module is The audio storage module is connected and used to store at least one advertising marketing file.

More specifically, the advertising marketing map is a graphic formed by a pattern, a text or a combination thereof, and each advertising marketing document file can correspond to at least one advertising marketing video file.

More specifically, the control unit further includes a picture recognition module connected to the audio storage module and the picture storage module for identifying an advertisement marketing surface obtained by the control unit. And searching for the advertising marketing video file corresponding to the advertising marketing map obtained by the control unit in the audio and video storage module.

More specifically, the control unit further includes an image scanning module, wherein the image scanning module is configured to scan the captured image of the advertising product through the capturing lens of the electronic device. And take the advertising marketing page.

More specifically, the control unit further includes an audio and video acquisition module connected to the image scanning module, and the advertisement marketing map captured by the image scanning module is taken out from the control unit. An internal advertising video file corresponding to the advertising marketing map is stored internally.

More specifically, the control unit further includes an audio and video playback module connected to the audio and video acquisition module, and the audio and video playback module is configured to play the obtained advertisement in a frame displayed on the screen of the electronic device. Marketing video files.

More specifically, the advertising marketing item is a card, coaster or clothing.

More specifically, the surface of the advertising article can be provided with a plurality of dots on one side of the frame.

Other technical contents, features, and effects of the present invention will be apparent from the following detailed description of the preferred embodiments.

Please refer to Figures 1~4 for the overall architecture of the creative advertising marketing system, the schematic diagram of the control unit architecture, the schematic diagram of the background management platform architecture, and the structure of the advertising marketing items. As can be seen from the figure, the advertising marketing system of the creation includes one An electronic device 1, an advertising marketing article 2, and a background management platform 3, wherein the advertising marketing article 2 can be a card, a coaster or a garment, and the advertising marketing article 2 has a frame 21 on the surface thereof, and The frame body 21 has at least one advertisement marketing surface 22, and the surface of the advertising product 2 can be provided with a plurality of dots 23 on the side of the frame 21.

The electronic device 1 includes a screen 13 , a control unit 12 and at least one capture lens 11 , wherein the control unit 12 can control the capture lens 11 to scan an advertisement marketing chart in the frame 21 of the advertisement marketing article 2 . The advertisement marketing surface 22 is captured and the electronic device 1 can be connected to the background management platform 3 via an internet 4.

The control unit 12 further includes an image scanning module 121, an audio and video acquisition module 122, and a video playback module 123. The image scanning module 121 is configured to be able to capture the lens 11 through the electronic device 1. Scanning the advertisement marketing surface 22 in the frame 21 of the advertising marketing item 2, and capturing the advertising marketing surface 22, and the video capturing module 122 can capture the image scanning module 121. The advertisement marketing platform 22 is uploaded to the background management platform 3, and the advertisement marketing video file corresponding to the captured advertisement marketing surface is obtained, and the video playback module 123 can display the frame 21 on the screen 13. Playing the obtained advertising marketing video file, wherein the advertising marketing video file has an advertising marketing movie 1231;

The video capture module 122 can obtain the video as follows: (1) The play URL link corresponding to the advertisement marketing video file can be retrieved, and the video playback module 123 can be connected to the play URL link for playing. The advertising marketing video file; (2) or directly downloading the corresponding advertising marketing video file in the application, and the video playing module 123 can directly play the corresponding advertising marketing video file.

The background management platform 3 includes a video storage module 31, a picture storage module 32, and a picture recognition module 33. The video storage module 31 is configured to store at least one advertisement marketing video file. The face storage module 32 is connected to the audio storage module and is configured to store at least one advertising marketing file, wherein the advertising marketing file includes an advertising marketing surface 22, and the advertising marketing surface 22 is a picture formed by a pattern, a text, or a combination thereof;

The image recognition module 33 is configured to identify an advertisement marketing surface 22 obtained from the outside, and perform an advertisement marketing video file corresponding to the externally obtained advertisement marketing surface 22 in the audio storage module 31. .

The actual implementation is as shown in FIG. 5A and FIG. 5B. The user can scan and capture the advertisement marketing surface 22 in the frame 21 of the advertising marketing item 2, and then obtain the captured information in the background management platform 3. The advertisement marketing film 1231 corresponding to the advertisement marketing page 22, and then playing the obtained advertisement marketing movie 1231 in the frame 21 displayed on the screen 13 of the electronic device 1, since the screen 13 displays the frame Since the body 21, the dot 23 on the side of the casing 21, and the advertisement marketing film 1231, the effect of the electronic board can be exhibited on the screen 13 of the electronic device 1.

The control unit 12 does not need to be connected to the background management platform 3 to obtain a video. As shown in FIGS. 6A and 6B, the control unit 12 further includes a video storage module 124, a picture storage module 125, and The image recognition module 126 is configured to store at least one advertisement marketing audio file, and the graphic storage module 125 is connected to the audio storage module 124 and used to store at least one Advertising marketing file;

The image recognition module 126 is configured to identify the advertisement marketing surface 22 obtained by the image scanning module 121, and search for the image scanning module 121 in the audio storage module 124. The acquired advertising marketing video file corresponding to the advertising marketing page 22, so that after the advertising marketing surface 22 is recognized directly by the control unit 12, the corresponding advertising marketing video file is found in the control unit 12 for playing. .

The advantages of the advertising marketing system provided by this creation when compared with other conventional technologies are as follows: 1. This creation can provide an advertising marketing system capable of scanning the surface of a frame on the surface of an advertising marketing item. The obtained advertising marketing movie is played in the frame displayed on the screen of an electronic device. 2. After the scanning, the frame, the dot on the side of the frame, and the advertising marketing movie can be displayed on the screen of the electronic device, so that the effect of the electronic signage can be exhibited on the screen of the electronic device. 3. The present invention has been disclosed above through the above embodiments, but it is not intended to limit the present invention. Anyone having ordinary knowledge in the technical field will be more aware of the details of the above preferred embodiments. The spirit and spirit of the present invention are described, and the scope of the present invention is not limited by the preferred embodiments disclosed above. On the contrary, it is intended to cover all kinds of changes and equivalences within the scope of the patent application to which the present invention is intended.

1‧‧‧Electronic device
11‧‧‧Capture lens
12‧‧‧Control unit
121‧‧‧Image scanning module
122‧‧‧Video Acquisition Module
123‧‧‧Video player module
1231‧‧‧Advertising Marketing Video
124‧‧‧Video storage module
125‧‧‧Drawing storage module
126‧‧‧Graphic recognition module
13‧‧‧Screen
2‧‧‧Advertising items
21‧‧‧ frame
22‧‧‧Advertising Marketing
23‧‧‧ dots
3‧‧‧Background management platform
31‧‧‧Video storage module
32‧‧‧Drawing storage module
33‧‧‧Drawing recognition module
4‧‧‧Internet

[Fig. 1] is a schematic diagram of the overall structure of the creative advertising marketing system. [Fig. 2] is a schematic diagram of the control unit architecture of the creative advertising marketing system. [Fig. 3] is a schematic diagram of the architecture of the platform management platform after the creation of the advertising marketing system. [Fig. 4] is a schematic diagram of the structure of advertising marketing items in the creative advertising marketing system. [Fig. 5A] is a schematic diagram of the implementation of the creative advertising marketing system. [Fig. 5B] is a schematic diagram of the implementation of the creative advertising marketing system. [Fig. 6A] is a schematic diagram of another overall architecture of the present creative advertising marketing system. [Fig. 6B] is a schematic diagram of another control unit architecture of the present creative advertising marketing system.

1‧‧‧Electronic device

11‧‧‧Capture lens

12‧‧‧Control unit

13‧‧‧Screen

2‧‧‧Advertising items

3‧‧‧Background management platform

4‧‧‧Internet

Claims (20)

An advertising marketing system, comprising: a background management platform, configured to store at least one advertising marketing image file and an advertising marketing video file corresponding to the advertising marketing image file, wherein the advertising marketing image file has at least one advertising marketing image And the advertising marketing video file has at least one advertising marketing movie; an advertising marketing article, the advertising marketing article has a frame on the surface thereof, wherein the frame body has at least one advertising marketing surface; and an electronic The device comprises a screen, a control unit and at least one capture lens, wherein the control unit is capable of controlling the capture lens to scan an advertisement marketing surface of the advertisement marketing item and extracting the advertisement marketing surface. And the electronic device can connect to the background management platform through an internet connection to obtain the advertising marketing video file corresponding to the captured advertising marketing map, and play the obtained video in the frame displayed on the screen. Advertising marketing video files. The advertisement marketing system of claim 1, wherein the background management platform further comprises an audio storage module and a picture storage module, wherein the audio storage module is configured to store at least one advertisement marketing video file, and the The image storage module is connected to the audio storage module and configured to store at least one advertising marketing file. The advertising marketing system of claim 2, wherein the advertising marketing surface is a graphic formed by a pattern, a text or a combination thereof, and each advertising marketing document file is capable of corresponding to at least one advertising marketing video file. . The advertisement marketing system of claim 2, wherein the background management platform further comprises a picture recognition module connected to the audio storage module and the picture storage module for identifying the externally obtained The advertising marketing map, and searching for the advertising marketing video file corresponding to the external advertising marketing drawing obtained in the audio and video storage module. The advertising marketing system of claim 1, wherein the control unit further comprises an image scanning module, wherein the image scanning module is configured to scan the captured image of the electronic device to capture the advertising marketing item. The advertising marketing page in the frame and capture the advertising marketing surface. The advertising marketing system of claim 5, wherein the control unit further comprises an audio and video acquisition module connected to the image scanning module for advertising marketing graphics captured by the image scanning module Upload to the background management platform, and obtain the advertising marketing video files corresponding to the captured advertising marketing map. The advertising marketing system of claim 6, wherein the control unit further comprises a video playing module connected to the video capturing module, wherein the video playing module is used for displaying the frame on the screen of the electronic device. Play the obtained advertising marketing video files in the body. The advertisement marketing system of claim 7, wherein the video capture module is capable of extracting a play URL link corresponding to the advertisement marketing video file, and the video playback module can be connected to the play URL link for playing Advertising marketing video files. The advertisement marketing system of claim 7, wherein the video capture module is capable of directly downloading the corresponding audio and video files in the application, and the video playback module can directly play the corresponding advertising marketing video and audio. files. The advertising marketing system of claim 1, wherein the advertising marketing item is a card, a coaster or a garment. The advertising marketing system of claim 1, wherein the surface of the advertising marketing item can be provided with a plurality of dots on one side of the frame. An advertising marketing system, comprising: an advertising marketing article, the advertising marketing article has a frame on a surface thereof, wherein the frame body has at least one advertising marketing surface; and an electronic device includes a screen and a control And the at least one capturing lens, wherein the control unit is configured to control the advertising marketing surface of the frame of the advertising marketing item, and capture the advertising marketing surface, and the control unit further stores at least one An advertising marketing file and an advertising marketing video file corresponding to the advertising marketing file, wherein the advertising marketing file has at least one advertising marketing image, and the advertising marketing video file has at least one advertising marketing movie, so the control The unit can take out the advertising marketing video file corresponding to the captured advertising marketing drawing, and play the obtained advertising marketing video file in the frame displayed on the screen. The advertising marketing system of claim 12, wherein the control unit further comprises a video storage module and a picture storage module, wherein the audio storage module is configured to store at least one advertisement marketing video file, and the image is The surface storage module is coupled to the audio storage module and configured to store at least one advertising marketing image. The advertising marketing system of claim 13, wherein the advertising marketing map is a graphic formed by a pattern, a text or a combination thereof, and each advertising marketing document file can correspond to at least one advertising marketing video file. . The advertisement marketing system of claim 13, wherein the control unit further comprises a picture recognition module connected to the audio storage module and the picture storage module for identification by the control unit The advertising marketing map, and in the audio storage module, search for the advertising marketing video file corresponding to the advertising marketing map obtained by the control unit. The advertising marketing system of claim 12, wherein the control unit further comprises an image scanning module, wherein the image scanning module is configured to scan the captured image of the electronic device to capture the advertising marketing item. The advertising marketing page in the frame and capture the advertising marketing surface. The advertising marketing system of claim 16, wherein the control unit further comprises an audio and video acquisition module coupled to the image scanning module for advertising marketing diagrams captured by the image scanning module The advertisement marketing video file corresponding to the advertising marketing chart is stored inside the control unit. The advertising marketing system of claim 17, wherein the control unit further comprises a video playing module connected to the video capturing module, wherein the video playing module is used to display the frame on the screen of the electronic device. Play the obtained advertising marketing video files in the body. The advertising marketing system of claim 12, wherein the advertising marketing item is a card, a coaster or a garment. The advertising marketing system of claim 12, wherein the surface of the advertising marketing item is capable of being provided with a plurality of dots on one side of the frame.