TWM482907U - Hybrid mobile phone advertisement delivering system - Google Patents

Description

Hybrid mobile advertising system

This creation is a hybrid mobile advertising system that integrates mobile instant messaging applications and SMS services. Through the operation interface of the computer terminal, the advertising content can be pushed to the consumers who hold mobile devices such as smart phones. The pushed advertisement content service may be in the form of combining text, video, music, community, map, webpage, etc., but when the terminal receiving device is not a mobile device such as a smart phone, or because the network signal is bad, the message cannot be successfully received. At the same time, the system will automatically push the advertising message again through the newsletter to improve the efficiency and value of the content of the mobile advertising message.

With the invention and high penetration rate of mobile phones, the original newsletter service used for the cold has been regarded as one of the marketing channels frequently used by advertisers, because the traditional papers and the instantness and cost of emails are all It is better to use the convenience and economy of SMS marketing, but with the development of technology and the change of usage habits, the emergence of smart phones has changed the market environment of SMS marketing, because its computing power and functions are much stronger than traditional mobile phones. And you can install third-party software, just like a small personal computer, so you can develop an application that can send and receive instant messages for free by installing mobile application software (such as Skype, What's app, etc.) with instant messaging function, and it also replaces the original need. A newsletter service that can be completed by a telecom operator. According to the Institute for Information Industry (III), the Institute for Innovative Application Services and the Technical Department of the Ministry of Economic Affairs The chain research and promotion plan, the 2012 survey results estimated that Taiwan has about 6.09 million people holding smart phones, and it is estimated that by 2015, more than 50% of the people will hold smart phones. At the same time, many industry analysis reports pointed out that free instant messaging software has caused losses in the newsletter service revenue of global telecom operators. The American Wireless Communications and Internet Association (CTIA) released an annual report in 2012. By 2012, the number of text messages sent and received by consumers was 2.19 trillion, compared with 2.3 trillion in 2011, and the usage rate of newsletters dropped by 4.9%, but this does not necessarily mean that users have less need to send messages, but more and more Many users started using OIT (Optical Information Transfer) information services (such as Skype, What's App).

For example, the Patent No. I386861 patent of the Republic of China discloses a method for providing a plurality of versions of an advertisement to a plurality of mobile senders, comprising causing an advertiser to establish at least two versions of an advertisement, wherein each version is capable of having one a format for playing on a mobile device of predetermined device attributes, and the predetermined device attribute includes a screen attribute, and providing at least two versions of the advertisement to an action sender to serve a plurality of mobile devices having different screen attributes, wherein At least one mobile device has a screen attribute corresponding to at least one version of the advertisement. This patent is a method of providing multiple versions of an advertisement to a plurality of mobile senders, and the patent application provides a method for advertising the same version of the advertisement by means of APP or SMS.

For example, the method of providing a mobile advertisement includes receiving a plurality of advertisement media content, and arranging the advertisement media content to be displayed on a portable communication device. And publishing the advertisement media content and the time schedule or schedule to the portable communication device; wherein the portable communication device displays the advertisement media content according to the time schedule or schedule display. This patent is an illustration of the needle The invention discloses a playback mechanism for advertising content for advertisers or advertisers, but an APP widely used by today's smart terminal devices cannot be covered.

For example, the patent content of the Republic of China Patent No. I345409 discloses a mobile advertising platform system for communication services. The system mainly detects the location of the use terminal by the radio device through the use terminal of the Internet registration, via the Internet. The on-street targeted mobile advertising platform transmits relevant advertising information to the use end; at the same time, the registered user can set the information permission, thereby enabling the consumer of the user to obtain the action information of any displacement more easily, and Permission settings do not generate unnecessary junk information, allowing consumers to have a treasure trove of information wherever they go.

For example, the content of the patent broadcasting publication No. TW 201112807 A1 discloses a method for broadcasting a short message broadcast service, which is executed by a short message broadcast service platform, and a user can send a short message with the specific character or character string to the short message broadcast through a general mobile phone. The service platform can broadcast the newsletter, so that the newsletter broadcast can no longer be restricted to the Internet environment, and the convenience of the broadcast of the newsletter can be enjoyed. This patent describes the invention of a short message broadcast service, but an APP that is widely used in today's smart terminal devices cannot be covered.

For example, in the patent content of the Republic of China Patent Publication No. TW 201114282 A1, a cloud service method for mobile phone short message group broadcasting is disclosed, which is executed by a cloud service platform of a mobile phone short message group broadcast, the method comprising the following steps: receiving a action from a user The telephone is sent to a special code for the special mobile phone number applied by the platform to a carrier; the user's mobile phone number is searched according to the user's mobile phone database, and the mobile phone number of the user is read. Corresponding address book; read the default corresponding code in the address book Group; and send the content of the newsletter to all members of the group. In this way, the user only needs to preset the relationship between the special code and the specific group, and then the short message can be broadcasted by using the short message of the short message. This patent describes the invention of the cloud service method for short message group broadcasting, but the APP widely used in today's smart terminal devices cannot be covered.

Instant messaging is a real-time communication system. The terminal uses the service of the Internet. It was originally used in the communication between the computer terminal and the computer terminal, including the communication of text, files and audio and video. Due to the emergence of smart phones, Developed an instant messaging system for smart phones. As long as both mobile phones are equipped with a mobile phone application with instant messaging, the mobile terminal can communicate with the mobile terminal. In addition, due to the proliferation of advertising newsletters, the effect of SMS marketing is now much worse than before, and the cost of SMS sent by telecom operators is not cheap, let alone a large number of transmissions, but it is undeniable that SMS marketing still has a certain impact. force.

Therefore, in view of the content of the previous patents, it is possible to design a communication tool that can meet the needs of the marketing market, and can increase the cost of advertising, thereby reducing the cost of advertising marketing, thereby improving the content of advertising messages. The efficiency and value conveyed is a subject worth studying.

The main purpose of this patent is to propose a hybrid mobile phone advertisement pushing system, which can simultaneously integrate the mobile phone instant messaging application (APP) and the short message (SMS) service, and can push the advertising content to hold wisdom through the operation interface of the computer terminal. The mobile content service of mobile devices such as mobile phones can be combined with text, video, music, community, Maps, web pages, etc., and when the terminal receiving device is not a mobile device such as a smart phone, or because the network signal is not successfully received, the system will automatically send the advertising message through the SMS again. The efficiency and value of the content of advertising messages.

The system is mainly composed of advertising push system login interface, advertisement push system database, advertisement push system server, internet, instant messaging application center server, wireless base station, mobile phone and SMS gateway. The advertisement push system login interface mainly provides editing of the content of the advertisement message, setting the import of the wireless terminal device receiving list, displaying the playback order and time schedule of the advertisement content, and playing the record query of the advertisement content; the main system of the advertisement push system database Store the content of the advertisement message, the storage and management of the wireless terminal device receiving list, and the overall system data exchange and data storage; the advertisement push system server is mainly used for requesting, receiving and processing feedback by the instant messaging application center server. (Response) prompt signal, while processing the receiving number that cannot be successfully pushed by the APP, and then re-pushing in the form of a short message; the Internet is a huge network of different networks connected to each other. Connected in a set of common Internetworking protocols to form a logical A single huge network, its network protocol can be divided into three layers, including the lowest-level IP (Internet Protocol) protocol as a message-oriented protocol for the message exchange network, defining the format of the data when it is transmitted. As with the UDP (User Datagram Protocol) protocol and the TCP (Transmission Control Protocol) protocol for controlling the transmission of data streams, UDP only serves as a simple interface between the network layer and the application layer, while the TCP protocol has a high interface. Reliability, by adding additional information and retransmission mechanism to the data to ensure the integrity and correctness of the data transmission; instant messaging application center server (Server) is instant The communication system manages resources and provides a computer system that can provide services to other machines or devices through the network, and provides data storage and processing data on the network for nodes on the network for realizing state maintenance and identity inquiry on the mobile subscriber line. The maintenance and instant messaging temporary storage and forwarding, data transfer service, its internal protocol data unit PDU (Protocol Data Unit) as a data unit passed between peers, especially in a layered network architecture Each layer of the transmission system will establish a protocol data unit, the data will contain information from the upper layer and the entity additional information of the current layer, and then transfer the protocol data unit to the next lower layer; the wireless base station It can be any kind of wireless communication system base station, as long as it supports wireless terminal device or mobile phone to achieve wireless communication function; mobile phone is any smart type with wireless communication (2G/3G/4F/WiFi) Internet access function on the market. A mobile phone or a terminal device, as long as it has a terminal device capable of receiving a short message or an instant messaging APP function; SMS Gatewa y) The advertising push system sends the short message to the telecom company's SMS Service Center (SMSC), and then transmits the short message to the mobile phone through the SMSC through the SMSC, wherein the SMSC and the SMS Gateway can simultaneously act as SMPP (Short Message Peer) -to-Peer) Transmitter and server, which can be configured with multiple different SMPP forwarders to listen to different TCP ports or network interfaces and forward them to different remote SMPP servers.

The technical features of the present patent have been briefly described above, and those skilled in the art should understand that the concepts and specific embodiments disclosed below may be modified as a basis and relatively easily, or other structures may be designed to achieve For the same purpose of the patent, such equivalent constructions are not to be construed as limited to the scope of the invention.

10‧‧‧Advertising Push System Login Interface

20‧‧‧Ad Push System Database

30‧‧‧Ad Push System Server

40‧‧‧Internet

50‧‧‧ Instant Messaging Application Center Server

60‧‧‧Wireless base station

61‧‧‧Wireless base station

70‧‧‧Mobile phones

71‧‧‧Mobile phones

80‧‧‧Short Gateway

Figure 1 is a hybrid mobile advertising push system architecture diagram

Figure 2 Flow chart of the hybrid mobile advertising system

As shown in Figure 1, the hybrid mobile phone advertisement push system architecture diagram, the system is an advertisement push system login interface 10, an advertisement push system database 20, an advertisement push system server 30, an internet network 40, and a The instant messaging application server server 50, a wireless base station 60, a wireless base station 61, a mobile phone 70, a mobile phone 71 and a brief gateway 80 are formed, wherein the advertisement push system login interface 10 can be installed in any one. On the PC/NB computer device, an operation screen is used to perform editing of the advertisement message content, setting the import of the wireless terminal device receiving list, displaying the playback order and time of the advertisement content, and playing the record of the advertisement content, wherein the advertisement is queried. The content of the advertisement may be a combination of text, video, music, community, map, webpage, etc. In addition, the advertisement push system login interface 10 will also include a plurality of management interfaces: a function management interface for Provide advertisements to send data enquiries, use record enquiries, instant message APP to send data management records, and SMS to send data management records; Editing interface for modifying the content of the edited or edited advertisement; a sending interface for providing a send command for sending an instant message or a short message; a setting interface for providing attribute settings of the system platform, and an advertisement pushing system The management authority of the database 20; a list of import interfaces for providing a list of recipients to push the advertisement; The advertisement push system database 20 mainly has three functions: the first function is to store the content of the advertisement message to be pushed, the second function is the storage and management of the reception list of the wireless terminal device, and the third function is the exchange and storage of the overall system data; The advertisement push system server 30 mainly has two functions: the first function utilizes the connection and data transmission of the Internet, interfaces with the instant messaging application center server 50, and transmits and receives various requests, receptions, and processes. A message indicating that the advertisement message to be pushed is transmitted to each wireless terminal device or mobile phone through the instant messaging application center server 50, and the second function is that when the advertisement push system sends an instant message, the system will receive the message from the system. The message fed back by the instant messaging application server 50, and then automatically sorting the list of successful and failed receiving lists, and finally failing to successfully receive the list of the APP, and pushing it in the form of a short message; the Internet 40 is WAN, LAN and single network devices are grouped according to certain communication protocols Computer network is a huge network of different networks connected together by a common network interconnection protocol to form a logical single large network; instant messaging application center server 50 is the main system management resource of any application with instant messaging function, as the temporary storage, forwarding, data transfer service, receiving response prompt signal and confirming the identity of the sending terminal user of the instant messaging content from the sending terminal to the receiving terminal. Validity, or when the identity authentication information is incorrect and the login fails, the terminal user is prompted to re-enter the identity authentication information management server, wherein the instant messaging related protocol, the patent is based on the Internet Engineering Task Force (The Internet) The Instant Messaging and Presence Protocol Working Group (IMPP WG) of the Engineering Task Force (IETF) proposes an instant messaging service with the instant messaging and presence protocol (IMPP). The instant messaging service defined by RFC 2778 and the two service modes of the presence service (Presence Service) are used to develop the programming program. The former transmits the message to the server, and the message is transmitted to the server. The server then forwards the message to the Instant Inbox on the receiving end, and the receiving end then retrieves the message from the Instant Inbox. The latter is able to publish its own online status through the Presentity and Watcher; the wireless base station (60, 61) can be any kind A wireless communication system base station can receive an application (APP) and a short message (SMS) service using instant messaging as long as it can support a wireless terminal device or a mobile phone; any mobile phone (70, 71) has wireless Internet access as long as it is on the market. And applications such as 2G/3G/4G smart phones or tablets, and can receive instant messaging applications (APP) and SMS (SMS) services; SMS Gateway 80 is the telecommunications company's SMS broadcast service platform. In part, the system can use the servo of the Short Message Service Center (SMSC) of the Internet and telecommunications companies. When the advertisement push system server 30 pushes the advertisement content in the form of a short message, the message of the content of the short message is temporarily stored and forwarded via the short message gateway 80, and then transmitted via the signal of the wireless base station (61). Sending the newsletter to the receiving list set in the advertising push system login interface 10 in advance, and the related short message transmission mechanism, the patent is based on the API (Application Program Interface) format provided by the cooperation telecommunication company. The development of the sending program and the platform includes at least the functions of sending a short message, checking the balance or remaining credits, querying the sending result of the newsletter, querying the short message sent by the scheduled answer, and sending the result of the returning newsletter.

As shown in FIG. 2, the flow chart of the hybrid mobile phone advertisement pushing system is started by the advertisement pushing system login interface 10 provided by the system (step S201), and then edited according to the advertisement content provided by the advertiser (step S202) and Remittance to push and receive wide The list of advertisements (step S203), once completed, the advertisement can be pushed out in the form of an APP (step S204), at which time the system will use the link and instant messaging application of the Internet 40 by the advertisement push system server 30. The central server 50 performs the connection (step S205), and transmits the advertisement message to be pushed to the mobile phone 70 through the instant messaging application center server 50 through the request, reception and processing of the signal (step S206). If all the transmissions are successful, the system will enter the end action (step S207), but since it is possible to pre-plan the list of received advertisements APP does not have the function of receiving the instant messaging APP, the advertisement push system server 30 will receive the instant messaging. The application center server 50 receives the failed message, and the advertisement push system server 30 will automatically sort out the unsuccessfully sent APP list (step S208), and then set the type of the short message to be sent (steps). S209), then the advertisement push system server 30 will call the SMS API sending program (step S210), and then connect the signal by the Internet. The gateway gateway 80 (step S211), and then pushes the short message to the client via the base station of the telecommunication company (step S212). If all the transmissions are successful, the system will enter the end action (step S213), but also because the wireless transmission environment is also affected by the terrain. The impact of features and environment may result in the mobile device not receiving the newsletter smoothly. Therefore, the system will push again according to the telecom company's SMS sending mechanism. The final SMS push result will be pushed by the advertising system server. 30 is obtained according to the setting of the newsletter API, and can be displayed on the advertisement push system login interface 10.

10‧‧‧Advertising Push System Login Interface

20‧‧‧Ad Push System Database

30‧‧‧Ad Push System Server

40‧‧‧Internet

50‧‧‧ Instant Messaging Application Center Server

60‧‧‧Wireless base station

61‧‧‧Wireless base station

70‧‧‧Mobile phones

71‧‧‧Mobile phones

80‧‧‧Short Gateway

Claims (5)

A hybrid mobile advertising push system is an advertisement push system login interface (10), an advertisement push system database (20), an advertisement push system server (30), an internet (40), an instant Communication application center server (50), a wireless base station (60), a wireless base station (61), a mobile phone (70), a mobile phone (71) and a brief gateway (80): an advertisement The push system login interface (10) can be installed on any PC/NB computer device, and can edit the content of the advertisement message, set the import of the wireless terminal device receiving list, and display and display the advertisement content by using an operation screen. And the schedule and advertisement content play record query; an advertisement push system database (20) mainly stores the content of the advertisement message, the storage and management of the wireless terminal device receiving list, and the overall system data exchange and data storage; one user Entering and executing a request to send an advertisement via the advertisement push system login interface (10), and connecting to the advertisement push system database (20) through the advertisement push system server (30) as system data exchange and data After storing the data data, the data is transmitted via an advertisement push system server (30) and linked to the advertisement push system login interface (10) to notify the user; an advertisement push system server (30) mainly has two functions. The first function is to use the connection and data transmission of the Internet (40), interface with the instant messaging application center server (50), and push the various prompt signals through the request, receiving and processing of each other. Advertising message through instant messaging The application center server (50) transmits to each wireless terminal device or mobile phone (70, 71); the second function is to process the instant messaging application when the advertising push system sends an instant messaging message unsuccessfully The message fed back by the central server (50), and then automatically sorts the list data of the success and the reception failure, and finally pushes the list data of the APP that is not successfully received, and pushes it in the form of the short message; an internet (40) is One is connected by a common set of network interconnection protocols to form a logical single large network; an instant messaging application center server (50) is used as a temporary storage and forwarding of the instant message content from the advertisement transmitting terminal to the receiving terminal. Data relay service, receiving response prompt signal and confirming the identity of the sending terminal user; a wireless base station (60, 61) can be any wireless communication system base station; a mobile phone (70, 71) is any one on the market A smart phone or tablet with wireless Internet access and 2G/3G/4G functions, and an application that can receive instant messaging applications (APP) and SMS (SMS); The SMS gateway (80) is an advertisement push system server (30) that pushes the advertisement content in the form of a short message, temporarily stores and forwards through the short message gateway (80), and then transmits the short message to the base via the wireless base station (60, 61). Sending by the station; a user inputting and executing a request to send an advertisement via the advertisement push system login interface (10), and storing and managing the advertisement push system database (20) by the advertisement push system server (30) Processing, first through the Internet (40) to pass the user's request through the instant messaging application The heart server (50) converts the user-entered advertisement content into a type of instant messaging application message, and transmits the instant messaging application message to the mobile phone via the wireless base station (60) via the Internet (40) (70) When the mobile phone (70) receives the instant messaging application message, the instant messaging application center server (50) obtains the record (Log) that the mobile phone (70) has successfully received and logs the record through the Internet. (40) returning to the advertisement push system server (30), after the advertisement push system server (30) receives the record that the instant messaging application message has been successfully sent, completing the request for the user to send the advertisement; The advertisement push system server (30) will automatically sort out the list data of successful reception and reception failure, and will not successfully receive the list of messages sent by the instant messaging application server (50), and again through the Internet (40), The type of the advertisement content converted into the newsletter is forwarded via the short message gateway (80), and transmitted to the mobile phone (71) via the base station to complete the hybrid mobile phone advertisement push service. The hybrid mobile phone advertisement pushing system described in claim 1, wherein the advertisement pushing system login interface (10) comprises: a function management interface for providing an advertisement sending data query, using a record query, and an instant message APP sending data. Management records, newsletters to send data management records; a content editing interface for modifying and editing edited or edited advertising content; a sending interface for providing push messages for sending instant messages or text messages; a setting interface for Provides the property setting of the system platform and the management authority of the database; a list import interface is used to provide a list of recipients to push the advertisement. For example, the hybrid mobile advertising push system described in claim 1 of the patent scope is to advertise The content is pushed to the wireless terminal device or mobile phone (70, 71) using a hybrid of instant messaging APP and SMS. For example, in the hybrid mobile phone advertisement pushing system described in claim 1, the advertisement content is first pushed by the instant messaging APP, but if the terminal device or the mobile phone (70, 71) cannot be received by the instant messaging APP or When the reception fails, the system automatically converts the advertisement to the advertisement in the form of a short message. For example, in the hybrid mobile phone advertisement pushing system described in claim 1, the advertisement content that is pushed is a type that can include various advertisement contents such as text, video, music, community, map, and webpage.