M439223 五、新型說明： 【新型所屬之技術領域】 本創作係一種主動式廣告推播系統，特別是一種用於提 升使用者接收廣告資訊時的意願以及注意力之主動式廣告 推播系統》 【先前技術】 目前絕大多數的廣告資訊傳遞過程容易造成使用者產生 一種不協調感’而此不協調感可能會影響廣告傳達的成效；因 為此不協調感的來源是媒體的不同、策略的不同、資訊的不 同、人群的不同等各種解釋。但大致上可解釋為使用者因個人 觀感而導致對廣告資訊不認同。 除上述之不協調感外，使用者也對廣告資訊產生逐漸麻癉 的狀況，現今社會的魏過乡，使得細者在有無冑識的情況 下都會去選擇自己想要接收的資訊，進而導致非注意盲視 (Inattentional Blindness)、或是耐心不足而柱下結論等問題，換 言之，對廣告資訊的接收意願不足及接收廣告#訊時的注意力 不足等問題。轴，該判題影響廣告主整體行銷策略的正確 性。 有4^¾知技藝之各項缺失，本創作係提出一種 主動式廣告推播系、统’以提升使用者接收廣告資訊時的意 願以及注意力，纽達顺告主行鄕略之目標。 3 M439223 【新型内容】 本創作之目的在於提供—種絲式廣錄射、統係透過 ’周際網路連線之方式執行，其包括：-廣告贿n，係供使用 者透過網際網路連線之方式，以個人之腿以及密碼登入，並 館存有廣告主所提供*同需求性變數之複數個廣告資訊於 其中，該廣告飼服器並依據廣告接收條件進行媒合比對； 一個人電子裝置’係紐連接該廣告舰^，並儲存該廣告飼 服器傳送之複數個廣告資訊於該個人電子裝置中；一使用者 介面，係電性連接該廣告舰器，更包括有：一廣告提示元件， 係於初始時或-時關距後提示使用者讀村供播放之該 廣告資訊；—設定树，係供使用者設定個人喜愛之廣告資訊 類別；-指向工具，係用於點擊該廣告提示元件以及該使用者 介面之物件；以及-廣告齡介面，係·連接該廣告健 器，由使用者於初辦或於一時間間距後，卩該指向工具點擊 該廣告提示元件後出現，並待觸發感應條件後，隨即播放 符合該廣告播放條件之該等複數個廣告資訊；使用者持續 觸發該感應條件於該廣告資訊完整播放完畢後，便可獲得回 饋之虛擬貨幣以及使用累計數值。 其中，該廣告播放介面係更包括有：一進雜，係顯示當 刚播放之廣告資訊之進度；-感應區塊，係藉由判斷於該感應 區塊中之該感應條件觸發與否，進而判斷該廣告資訊之播放持 續與否。 4 另外’於-時間間距後當使用者不觸發該廣告提示 元件時，賴者端程式便會再次重複進行判斷該廣告播 放條件舰與^ ’ ϋ再次㈣舰料認後，再次顯示 再者，當使用者不於該廣告播放介面中之該感應區 塊持續觸發感應條件時，則停止播放該廣主.此時該 使用者將無法獲得該虛擬料以及較^計數值 藉由上述技術’本創作可克服先前技術無法解決之問題並 且提升使用者接收廣告資赠的意_及專注力，並且達到 廣告主整體行銷策略之目標。 【實施方式】 為充分瞭解本創作之目的、特徵及功效，茲 述具體之實施例，並配合所附之圖<，對本創二 細說明’說明如後： = 5月同時參考第一圖以及附件一，係為本創作-種主動式廣 告推播系統之方塊枝_及本麟—種主動式廣告推播系 統之使用者介面示意圖，係透過網際網路連線之方式執行，其 主要係包含有：一廣告伺服器1、一個人電子裝置2、一使用 者介面3以及一廣告播放介面36，使用者持續觸發感應條 件於廣告資訊完整播放完畢後，便可獲得回饋之虛擬貨幣二及 使用累計數值。 其甲，該縣鑛ϋ〗雜使財透過梅娜連線 式’以個人之m以及m登入，並儲存有廣告主所提供不 同需求性變數之複數個廣告資訊於其中，並依據廣告接收 條件進打媒合比對。該網際網路連線方式係為有線網路連線 方式、無線網路連線方式以及其它任何連線方式之任一者·該 個人電子裝置2係為個人電腦、筆記靠腦、平板電腦、智^ 型手機、行車紀錄H以及智慧型f财任何可透過網際網路連 線並儲存資料之裝置之其中之一者。射，該廣告主提供之 f求性變數係為使时輸人之性別、年齡或興趣等個人 貝料、上㈣㈣及廣錢覽率等使用者行為資料之其 中之-者且該廣告接收條件係為該廣告主之需求性變數 以及使用者所設定之條件。 該個人電子裝置2，係電性連接該廣告舰器1，並儲存 該廣告魏器1傳送之複數個廣告資訊於該個人f子裝置2 中。該使用者介面3，係電性連接該廣告恤^丨，更包括有： 一廣告提*元件3G，係於初始時或—時間間距後提示使用者 當前有可供齡之該廣告資訊；—設定元件32，係供使用者 設定個人喜愛之廣告資訊類別；以及一指向工具34，係用於 點擊該廣告提示元件30以及該使用者介面3之物件。其中， 該廣告提示元件30係為一不包含任何廣告内容之燈號； 該時間間距係為固定抑或是非固定之時間間距；該設定 兀件32更包含廣告設定選單322，該廣告設定選單322係供 M439223 使用者叹々個人喜好之廣告資訊類別，例如：藝術生活、 休間旅遊、電玩遊戲、美食、生活資訊等等。該指向工具34 係為滑鼠游標、箭頭、手指或其它任何可用歧位之工具 之其中之一者。 該廣告播放介面36，係電性連接該廣告舰器i，由使用 ^於初始時或於—時_距後，以該指向卫具34點擊該廣告 提示元件30後出現’並待觸發感應條件後，隨即播放符合 該廣告播放條件以及使用者設定個人喜愛之廣告資訊類別 之該等複數個廣告資訊。請一併參考附件三，其中，該廣告播 放’丨面36係更包括有.一進度軸362，係顯示當前播放之該 廣告資訊之進度；一感應區塊364，係藉由判斷於該感應區塊 364中之該感應條件觸發與否，進而判斷該廣告資訊之播放與 否。其中，舉例來說，觸發該感應條件係可為使用者將 該指向工具34置放於該廣告播放介面36中之該感應區 塊364内。其中’該廣告播放條件係由該廣告主所設定， 其係為時間點、關鍵字搜尋或隨機輪播之其中之一者。 而該時間點係為該廣告主預先設定之廣告播放時間 點，該關鍵字搜尋係為使用者於使用網際網路之當下所 搜尋之關鍵字詞。舉例來說，當廣告主設定該廣告播放 時間點為每日下午三點時，當每曰到達此時間時，便會 自動出現該廣告提示元件30;而當使用者搜尋「美食」 此關鍵字時，此時使用者端程式判斷已達成關鍵字搜尋 7 M439223 之該廣。播放條件’並向該廣告伺服器i確認該廣止資 訊之額度尚仍足夠，隨即出現該廣告提示元件 中，別注t、的是’該額度仙該廣告内容剩餘可播放^ 數里。 吻參考附件―，係為本創作—種主動式廣告推播系統之廣 告設定選單_。當使_臟細工具34點擊該設定 兀件32後，該廣告設定選單您係出現以供使用者選擇欲 看之廣告資訊類別。 請參考附件三，係為本創作一種主動式廣告推播系統之廣 。播放;丨面不思圖。該感應區塊364藉由判斷該感應區塊施 中之該感應條賴發與否’進關斷該廣告資訊之播放持續與 否’其中使用者於該廣告播放介面36中之該感應區塊 364觸發該感應條件之方法係為左右移動、上下移動、 斜向移動以及固定置放該指向工具34之其中之一者。 若使用者不於該感應區塊364持續觸發該感應條件時，則 立即停止減該廣告資訊’若此時使时鑛於該感應區塊 364中觸發該感應條件，則將重新進入使用者端程式判斷 該廣告播放條件達成與否以及經該廣告伺服器丨確認 之流程，同時必須經過一時間間距或達到廣告播放時間點 時，重新進行播放，且内容與前一次播放之廣告資訊内容不一 定相同。 若使用者於該感應區塊364中持續觸發該感應條件，則持 8 M439223 續播放該廣告資訊。當該廣告資訊播放完畢後，使用者便可獲 得該虛擬貨幣以及該使用累計數值等回饋。其中該使用累 計數值係經由登入該廣告伺服器1之時間、關鍵字詞之搜尋 數、RSS(Really Simple Syndication，簡易資訊聚合)訂閱數、 廣告劉覽數及廣告觀看完成率等使用者行為資料計算得知。特 別注意的疋’該虛擬貨幣以及該使用累計數值係與使用者個人 帳號綁定’無法與其他使用者進行彼此間之交換。而該使用累 計數值越高，則使用者之等級越高，相對地可獲得較多接觸廣 告資訊之機會；該使用累計數值越低，則使用者之等級越低， 相對地可獲得較少接觸廣告資訊之機會。其中，舉例來說， 該等級係指於一固定時間内，使用者可以觀看之總廣告 資訊數量或是總廣告資訊時間。特別注意的是，當使用 者之該使用累計數值上升時，其等級將持續不斷地提 升，反之，當使用者之該使用累計數值下降時，則其等 級將逐漸下降。 雖本創作之實施例已在本文中具體展示且描述，但熟習本 創作領域者將顯而易見，該實施例僅伽於描繪本創作，不應 解讀為關本創作之範圍。在不_本_之情況下許多變 化、變更及取代係熟習本創作領域者輕易心應瞭解本文中 所述之本創作之實施例的各種替代可用於實施該創作。意欲由 下列申請專利範齡界定本_之範_且藉此涵蓋此等申請 專利範圍。 9 【圖式簡單說明】 第一圖係為本創作一種主動式廣告推播系統之方塊示意 圖。 附件一係為本創作一種主動式廣告推播系統之使用者介 面示意圖。 附件二係為本創作一種主動式廣告推播系統之廣告設定 選單示意圖。 附件二係為本創作一種主動式廣告推播系統之廣止播放 介面不意圖。 【主要元件符號說明】 1 廣告伺服器 2 個人電子裝置 3 使用者介面 30 廣告提示元件 32 設定元件 322 :廣告設定選單 34 指向工具 36 廣告播放介面 362 進度轴 364 感應區塊M439223 V. New Description: [New Technology Field] This is a proactive advertising system, especially a proactive advertising system for enhancing users' willingness and attention when receiving advertising information. Prior Art] At present, most of the advertising information transmission process is likely to cause users to have a sense of discomfort. 'This sense of disharmony may affect the effectiveness of advertising communication; because the source of this disharmony is different media and different strategies. Various explanations such as different information and different groups of people. However, it can be explained that the user does not agree with the advertising information due to personal perception. In addition to the above-mentioned sense of incompatibility, users also have a gradual numbness in advertising information. In today's society, Wei Guoxiang makes the finer choose the information they want to receive in the presence or absence of ignorance, which leads to Inattentional Blindness, or lack of patience and conclusions, in other words, insufficient willingness to receive advertising information and insufficient attention when receiving advertisements. Axis, this judgment affects the correctness of the advertiser's overall marketing strategy. There are 4^3⁄4 knowledge skills missing, this creative department proposes a proactive advertising system, to enhance users' willingness and attention when receiving advertising information, and Nida sue the main goal of the strategy. 3 M439223 [New Content] The purpose of this creation is to provide a wide range of silk-screening and system-based implementations through the 'weekly network connection, which includes: - advertising bribes, for users to use the Internet The method of connection is to log in with the individual's leg and password, and the library stores a plurality of advertisement information provided by the advertiser with the demand variable, and the advertisement feeding device performs the matchmaking according to the advertisement receiving condition; A personal electronic device 'connects the advertising ship ^ and stores a plurality of advertising information transmitted by the advertising feeding device in the personal electronic device; a user interface electrically connects the advertising ship, and further includes: An advertisement prompting component is for prompting the user to read the advertisement information for playing in the village after the initial time or the time interval; the setting tree is for the user to set the personal favorite advertising information category; the pointing tool is used for Clicking on the advertisement prompting component and the object of the user interface; and - the advertisement age interface, connecting the advertisement health device, and the user is initially or after a time interval, the pointing After clicking on the advertisement prompt component, and after the trigger condition is triggered, the plurality of advertisement information that meets the advertisement playing condition is immediately played; the user continuously triggers the sensing condition after the advertisement information is completely played, The virtual currency that is fed back and the cumulative value used. The advertisement playing interface system further includes: a progressive display indicating the progress of the advertisement information just played; the sensing block is triggered by determining whether the sensing condition in the sensing block is triggered or not, and further Determine whether the playback of the advertisement information is continued or not. 4 In addition, when the user does not trigger the advertisement prompt component after the time interval, the user program will repeat the judgment of the advertisement playing condition ship and ^ ' ϋ again (4) ship material recognition, and then display again, When the user does not continuously trigger the sensing condition in the sensing block in the advertisement playing interface, the user stops playing the multimedia owner. At this time, the user will not be able to obtain the virtual material and the comparison value is obtained by the above technology. Creation can overcome the problems that previous technologies cannot solve and increase the user's intention and focus on receiving advertising gifts, and achieve the goal of the advertiser's overall marketing strategy. [Embodiment] In order to fully understand the purpose, characteristics and efficacy of the present invention, the specific embodiments are described, and the accompanying drawings <the description of the original two are described as follows: = 5 months while referring to the first figure And the annex 1 is a user interface diagram of the creative-type active advertising system and the user interface of the active advertising system, which is implemented through the Internet connection. The system includes: an advertisement server 1, a personal electronic device 2, a user interface 3, and an advertisement playing interface 36. The user continuously triggers the sensing condition to obtain the virtual currency 2 after the advertisement information is completely played. Use the cumulative value. Its A, the county's mine ϋ 杂 使 财 透过 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅 梅Into the matchmaking. The Internet connection method is any one of a wired network connection method, a wireless network connection method, and any other connection method. The personal electronic device 2 is a personal computer, a notebook, a tablet, and a tablet. One of the devices that can connect to the Internet and store data through the Internet. Shooting, the advertiser's pleading variable is one of the user behaviors such as the gender, age, or interest, such as the gender, age, or interest, and the user behavior data such as the (4) (4) and the wide viewing rate. It is the demand variable of the advertiser and the conditions set by the user. The personal electronic device 2 is electrically connected to the advertising vessel 1 and stores a plurality of advertising information transmitted by the advertising device 1 in the personal device. The user interface 3 is electrically connected to the advertising shirt, and further includes: an advertisement providing component 3G, which prompts the user to have the advertisement information of the available age after the initial time or the time interval; The setting component 32 is for the user to set a personal favorite advertising information category; and a pointing tool 34 is used to click the advertising presentation component 30 and the user interface 3 object. The advertisement prompt component 30 is a light number that does not include any advertisement content; the time interval is a fixed or non-fixed time interval; the setting component 32 further includes an advertisement setting menu 322, and the advertisement setting menu 322 is For M439223 users sigh personal advertising categories, such as: art life, rest travel, video games, food, lifestyle information and so on. The pointing tool 34 is one of a mouse cursor, arrow, finger or any other tool that can be used for dislocation. The advertisement playing interface 36 is electrically connected to the advertising vehicle i, and is used to trigger the sensing condition after clicking the advertising prompt component 30 with the pointing fixture 34 by using the initial or after-time interval. After that, the plurality of advertisement information that meets the advertisement playing condition and the user's favorite advertising information category are played. Please refer to Annex III together, wherein the advertisement playing '丨面36 series further includes a progress axis 362, which displays the progress of the currently broadcasted advertising information; a sensing block 364 is determined by the sensing The sensing condition in block 364 is triggered or not to determine whether the advertisement information is played or not. For example, triggering the sensing condition may cause the user to place the pointing tool 34 in the sensing block 364 in the advertisement playing interface 36. Wherein the advertisement playing condition is set by the advertiser, which is one of a time point, a keyword search or a random carousel. The time point is the pre-set ad play time point of the advertiser. The keyword search is the keyword word searched by the user when using the Internet. For example, when the advertiser sets the advertisement playing time point to three o'clock every day, the advertisement prompting component 30 automatically appears when each time reaches the time; and when the user searches for "food", the keyword At this time, the user program judges that the keyword search 7 M439223 has been reached. The playing condition ‘and confirming to the advertising server i that the amount of the stagnation information is still sufficient, and then the advertisement prompting component appears, and the other is not the content of the remaining content. The Kiss Reference Attachment is a creative setting menu for the creative-proactive advertising system. When the smudge tool 34 is clicked on the setting component 32, the advertisement setting menu appears for the user to select the type of advertising information to be viewed. Please refer to Annex III for the creation of a proactive advertising push system. Play; don't think about it. The sensing block 364 determines whether the playback of the advertisement information is continued or not by detecting whether the sensor strip is applied in the sensing block, wherein the user touches the sensing block in the advertisement playing interface 36. 364 The method of triggering the sensing condition is one of left and right movement, up and down movement, oblique movement, and fixed placement of the pointing tool 34. If the user does not continuously trigger the sensing condition in the sensing block 364, the advertising information is immediately stopped. If the sensing condition is triggered in the sensing block 364, the user will re-enter the user. The program determines whether the advertisement playing condition is fulfilled or not, and the process confirmed by the advertisement server, and must be replayed after a time interval or when the advertisement playing time point is reached, and the content and the previous broadcasted advertising information content are not necessarily the same. If the user continues to trigger the sensing condition in the sensing block 364, the advertisement information is continued to be played by 8 M439223. After the advertisement information is played, the user can obtain the virtual currency and the accumulated value of the usage and the like. The usage cumulative value is the user behavior data such as the time of logging in to the advertisement server 1, the number of search words of the keyword words, the number of RSS (Really Simple Syndication) subscriptions, the number of advertisements, and the advertisement viewing completion rate. Calculated. Of particular note, the virtual currency and the cumulative usage value are tied to the user's personal account and cannot be exchanged with other users. The higher the cumulative value of the user, the higher the level of the user, and the greater the chance of contact with the advertising information; the lower the cumulative value of the user, the lower the level of the user, and the lesser the relative contact is. Opportunity for advertising information. For example, the rating refers to the total amount of advertising information or the total advertising information time that the user can view during a fixed time. It is particularly important to note that when the cumulative value of the user's usage increases, the level will continue to increase. Conversely, when the cumulative value of the user's usage decreases, the level will gradually decrease. Although the embodiments of the present invention have been specifically shown and described herein, it will be apparent to those skilled in the art that the present invention is only to be construed as depicting the present invention and should not be construed as the scope of the present invention. Many variations, alterations, and substitutions are possible in the art. Those skilled in the art will readily appreciate that various alternatives to the embodiments of the present invention described herein can be used to implement the creation. It is intended to define the scope of the patent application by the following patent application and to cover the scope of such patent application. 9 [Simple description of the diagram] The first diagram is a block diagram of a proactive advertising system. Annex I is a schematic diagram of the user interface for creating a proactive ad delivery system. Attachment 2 is a schematic diagram of the advertisement setting menu for creating a proactive advertising system. Attachment 2 is not intended to create a proactive broadcast interface for a proactive ad delivery system. [Main component symbol description] 1 Advertising server 2 Personal electronic device 3 User interface 30 Advertising message component 32 Setting component 322 : Advertising setting menu 34 Pointing tool 36 Advertising play interface 362 Progress axis 364 Sensing block