M394515 五、新型說明： 【新型所屬之技術領域】 本創作有關於一種電子書廣告平台，在電子書中置入 廣告的方式，會員端不僅可以低價甚至免費下載電子書而 增進電子書的點閱率及流通率，且亦可達到廣告行銷商品 之目的。 I 【先前技術】 近幾年來，由於數位科技的快速發展，數位化的電子 書已成為出版業者日後發展的目標，藉以推廣電子書閱讀 的習慣，以符合環保的趨勢。 然而，電子書發展多年始終沒有成為出版市場中的主 流，究其原因，除電子書相關閱讀器必須要克服許多技術 上的限制外，更重要的是，相關的服務模式跟付費機制仍 尚待規範及制訂，導致消費者不願意掏錢購買，則會影響 φ 到出版業者對於電子書繼續投資意願。 • 因此，若可提供一電子書的服務平台，以便利於消費 ‘者下載，並誘使消費者下載電子書的意願，以增加電子書 的點閱率及流通，如此以提高出版業者願意支持電子書的 發展，將是本創作欲達到的目標。 【新型内容】 本創作之主要目的，在於提供一種電子書廣告平台， 在電子書中置入廣告的方式，由廣告供應端資助電子書的 3 M394515 使用費用給予電子書的供應端，則平台的會員端不僅可以 較低價格甚至免費下載電子書而增進電子書的點閱及流 通，且亦可達到廣告行銷商品之目的。 本創作之次要目的，在於提供一種電子書廣告平台， 其定位會員端的所在位置，並藉由會員端的所在位置而將 附近區域的廣告資料置入於會員端所下載的電子書中，以 將在地廣告發送至當地的消費者，提高廣告發佈對象的準 確率。 本創作之又一目的，在於提供一種電子書廣告平台， 其廣告供應端對於所提供的廣告資料設定至少一廣告條 件，當會員端下載電子平台中之電子書時，電子平台會將 廣告條件比對於會員端上傳的關鍵字、會員基本資料及/ 或使用記錄，則廣告資料即可透過電子書的夾帶而發送至 適合此廣告資料的會員者。 本創作之又一目的，在於提供一種電子書廣告平台， 其平台包括有一統計分析模組，用以針對點閱廣告資料的 會員端進行關鍵字、會員基本資料、地理座標、瀏覽時間 的統計分析，進而產生至少一統計分析表，此統計分析表 將可提供廣告商品的市場調查，以利於後續廣告供應端對 於商品市場的開發。 為此，為達成上述目的，本創作提供一種電子書廣告 平台，其包括有：一電子平台，用以儲存有複數個電子書 及複數個廣告資料，並在各電子書中置入有至少一廣告資 料；至少一電子書供應端，連接電子平台，用以提供電子 曰，並上傳電子書至電子二 、一 電子平台，用以提# / 廣口供應端，連接 -声主L ㈣’ J在廣告資料中設定至少M394515 V. New description: [New technology field] This creation is about an e-book advertising platform. In the way of placing advertisements in e-books, the members can not only download e-books at low prices or even free, but also enhance e-books. Read rate and circulation rate, and can also achieve the purpose of advertising products. I [Prior Art] In recent years, due to the rapid development of digital technology, digital e-books have become the target of future development of publishers, in order to promote the habit of reading e-books in order to comply with the trend of environmental protection. However, the development of e-books has not become the mainstream in the publishing market for many years. The reason is that in addition to e-book-related readers, many technical limitations must be overcome. More importantly, related service models and payment mechanisms still have to be Regulation and formulation, resulting in consumers not willing to pay for purchases, will affect φ to the publisher's willingness to continue investing in e-books. • Therefore, if an e-book service platform can be provided to facilitate the consumer's download and induce consumers to download e-books, to increase the e-book's click rate and circulation, so as to improve the publisher's willingness to support the e-book. The development of the book will be the goal that this creation is intended to achieve. [New content] The main purpose of this creation is to provide an e-book advertising platform, in which the advertisement is placed in the e-book, and the 3 M394515 usage fee of the e-book funded by the advertisement provider is given to the supply end of the e-book, then the platform The member can not only download the e-book at a lower price or even free of charge, but also enhance the point of reading and circulation of the e-book, and can also achieve the purpose of advertising the product. The second purpose of this creation is to provide an e-book advertising platform that locates the location of the member and places the advertising materials of the nearby area in the e-book downloaded by the member by the location of the member. Local advertising is sent to local consumers to improve the accuracy of advertising objects. Another object of the present invention is to provide an e-book advertisement platform, wherein an advertisement provider sets at least one advertisement condition for the provided advertisement material, and when the member end downloads the e-book in the electronic platform, the electronic platform compares the advertisement condition For the keywords uploaded by the member, the basic information of the members and/or the usage records, the advertising materials can be sent to the members who are suitable for the advertising materials through the entrainment of the e-books. Another object of the present invention is to provide an e-book advertising platform, the platform comprising a statistical analysis module for performing statistical analysis of keywords, member basic data, geographic coordinates, and browsing time for the member of the point-of-view advertising material. And generating at least one statistical analysis table, which will provide a market survey of the advertising commodity, so as to facilitate the development of the commodity market by the subsequent advertising provider. To this end, the present invention provides an e-book advertisement platform, which includes an electronic platform for storing a plurality of e-books and a plurality of advertisement materials, and at least one of the e-books is placed. Advertising materials; at least one e-book supply end, connected to an electronic platform for providing electronic e-mails, and uploading e-books to electronic two, one electronic platform for mentioning # / wide mouth supply end, connection - sound main L (four) ' J Set at least in the ad profile
廣告條件，並上傳廣告資料至 疋至V 端，連接電子平台，包括有一電子二S少一會員 關鍵字、-會員基本資料及/或至二:二，供一 =雷會員基本資料及/或使用記錄上傳至電子平 電子*子:將ίΓ電子平台根據關鍵字查詢出相關性的 Λ廣告資料的廣告條件比對於關鍵字、會員 ί料:二：使用記錄’以令符合於關鍵字、會員基本 並回傳至會員端。 丁曰甲 ^彳作料供-種電子#廣告平台，其包財： 子數個:子書及複數個廣告資料，並 端，:=有;===， 风世电于蒈’並上傳電子書至雷 子平台；至少-廣告供應端，連 告資料，並上傳廣告資料至J“用^供廣 連接電子平台，包括有一電子：::：及，-會貝端， a 电于曰閱碩态，用以提供一關鍵 f會員基本資料及/或至少—使用記錄，並將關鍵字、 曰貝基本貧料及/或使用記錄上傳至電子平台，以下载電 :書，其中’電子平台根據關鍵字查詢出相關性的電子 曰，並將各會員端所上傳的關鍵字、會員基本資料及 使用記錄進行統計分析程序以產生至少一统， 依據該統計分析表選擇將該廣告資料置人於查詢出 5 M394515 子書中並回傳至會員端。 【實施方式】 首先，請參閱第1圖，為本創作電子書廣告平台一較 佳實施例之結構示意圖。如圖所示，電子書廣告平台100 包括一電子平台10、至少一電子書供應端30、至少一廣 告供應端50及一會員端70 ,而電子書供應端30、廣告供 應端50及會員端70分別網路連接該電子平台10。電子書 供應端3 0可為一出版社、一報業、一雜誌、社、一作家或 一資訊提供者，廣告供應端50可為一廣告商、一賣場、 一商品店、一商品代理商或一商品製造商，而會員端70 為一電子平台10的會員者或另稱之為消費者。 其中，電子書供應端30用以提供及上傳至少一電子 書31至電子平台10,廣告供應端50用以提供及上傳至少 一廣告資料51至電子平台10,且廣告供應端50可依據所 販賣商品的特性篩選出可能的消費族群，並依據可能之消 費族群類型在廣告資料51中設定至少一廣告條件511，則 電子平台10儲存有複數個電子書31及複數個廣告資料 51。 而會員端70用以提供及上傳一關鍵字72及一會員基 本資料73至電子平台10。則電子平台10根據關鍵字72 以查詢出至少一係與關鍵字72相關聯的電子書31，並將 各廣告資料51的廣告條件511分別比對於關鍵字72及/ 或會員基本資料73,以令符合於關鍵字72及/或會員基本 I料73的廣告資料”置入於查 傳至會員端7〇,則合員 電子曰31中並回 之後，會員端“;透 的電子書幻，此電子書閱讀器冗^71閉Ϊ所下載 腦（PDA)、一智慧形丰饊 马肫、一旱上型電 的行動網路震置（_。、一電子紙應用褒置或一可攜式 個章^容亦可選擇拆解成複數 全部章節内容的電子書；，或=提二員端次下载 的下載，而在閱覽部分章，/ 心、提供部分章節内容 對於電子盒31 =, 假若會員端70的消費者 章節内容。 *感到興趣’後續再繼續分段下載其他 13。平台10包括有-資料庫11及-運算模組 及會員基本資料73。：軍;二廣告資料51、關鍵字72 •會員端70所上傳的關鍵、:3連二Π:1’ 的電子書3卜麟# #庫11中關聯性 關鍵字79芬”的廣告條件511比對於 及/m ΐ會貝基本資料73 ’以將符合於關鍵字72 下截V/土本貝料73的廣告資料51置入於會員端70所 下载的電子書31中。 一=上’本創作之第工圖進一步配合第2圖及第3圖所 子書閱讀器71並以查詢籃球相關電子書為例進行 明’其如下所述：會員端70的消費者可透過電子 曰㈣71輸入“籃球”的關鍵字72,並將輸入的“籃 球”的關鍵字72及會員基本資料73上傳至電子平台ι〇 2此時的會貞基本㈣73可賴有會員性別、年齡 子止、工作階層、年收人或興趣等等資料，例如：男性 28歲、大學、工程師、7〇萬、運動。 太次^平台1〇在接收到“籃球”的關鍵字72及會員基 資二庫11 异模組13根據“籃球，’的關鍵字72在 性的電子書31(如:籃球人物專刊) 及電子曰31(如：_藍球快訊）。再者，此時並中一廣止 =:5广為二，店時，係可提供-運動商品： ㈣魏相_子#及年齡15至Μ歲的男 至训而^鼻模組13將廣告條件511「籃球+男性+年齡15 紹計 、工程師、70萬、運動）。經比對之後， 關鍵子72(藍球）及會員基本資料 ^ 告供應端50所設定的哺春缺被, 風）付〇廣 β ^ I八於電子書3丨（如：籃球人物專刊） 及電子曰31(如·· ΝβΑ藍球快訊）中。 續，如第2圖所示’電子平台10回傳藍球人物專 :::…ΝΒΑ藍球快訊的電子書31至會員端70, 魅:二貝端70的電子書閱讀器71上，會員端7。可點 3 Η所：本：子書3卜例如：繼籃球快訊，之後，如第 d圖所不，在雷早查朗咬0。 ^ 子書的資料百: 會呈現艱藍球快訊電 、、y頁面，並且使用者可藉由點選電子書閱讀 M394515 控-711/713進行翻㈣ 單而選==12回到電子書31的主要選 平旳、擇下载或閱覽其他電子蚩 文、 刊。此外’在會員端70的消費者閱“ 專 的當下，運動商品的廣告資料51 貝料頁面 之資料頁面的某一版面的角落上，„置在電子書31 資料51 第3圖所示廣告 可將電子==*；了角落處’或者如第4圖所示係 电卞曰dl的其中一頁面作為一全 : 二:：:以在消#者閱覽電子書31時，也V時二 廣口供應端50欲推播的廣告訊息。 接收到 的電:Ϊ 31 如第上圖:示，週刊、月刊、快訊或連載類型 送至雷早^ 產生一訂閱訊息313並傳 k至電子平台10以儲存在轉庫u中，㈣ 會根據訂閱訊息313定時地傳送電子書31至會員端；:。 係可、:::ί二::在= 子書31中置入廣告的方式， 〃口供應^ 5G S助電子書31的使用f用給 甚：免則平台1〇的會員端7〇不僅可以較低價格 ^費下載欲閱讀的電子書31而增進電子書31的點閲 μ ’且各廣告資料51可發送至適合的會員者， 到廣告供應端5〇廣告行銷商品之目的。 又’本創作另—實施例中，廣告資料51的廣告條件 511除比對於關鍵字72及會員基本資料73之條件外，將 進-步比對於該會員端7〇在閱覽及下載電子書31之動作 9 M394515 行為時所產生的使用記錄74,致使以將符合關鍵字72、 會員基本資料73及/或使用記錄74的廣告資料51置入於 會員端70所下載的電子書31中。此外，會員端70所提 供的使用記錄74會上傳至電子平台10並儲存在資料庫11 中。 再度參閱第1圖，其中電子書閱讀器71尚包括有一 定位模組75，該定位模組75用以定位目前電子書閱讀器 71使用位置以產生一地理座標751，則電子書閱讀器71 會將地理座標751記錄在使用記錄74中。在本創作一實 施例中，若其中一廣告供應端5 0係為一商家時，該廣告 供應端50係可提供一具有當地區域性質的廣告資料51， 例如：運動商品專賣店（台北市大安區大安路100號），並 對於廣告資料51的廣告條件511設定至少一發佈廣告的 區域範圍，例如：台北市大安區，該區域範圍可限制為一 城鎮、一都市行政區、一地圖區塊、一路段或一里程等為 單位。此時，電子平台10的運算模組13除了將廣告條件 511比對於會員端70的關鍵字72及會員基本資料73外， 另可選擇比對於會員端70所記錄的地理座標751，以比對 出會員端70所在位置是否在廣告供應端50發佈廣告的區 域範圍，若會員端70之定位模組75定位到電子書閱讀器 71的地理座標751(例如：台北市大安區和平東路123號） 位在廣告供應端50欲發佈廣告的區域範圍内，則廣告資 料51將可選定置入於會員端70所下載的電子書31中， 之後，如第5圖所示，在會員端70之電子書閱讀器71上， M394515 會呈現出電子書31的資料内容並且包含有一運動商品專 賣店（當地商家店名）及台北市大安區大安路150號（當地 商家地址）的廣告資料51。 本創作電子書廣告平台100藉由定位會員端70的所 在位置而將附近區域的廣告資料51置入於會員端70所下 載的電子書31中，以將在地廣告發送至當地的消費者， 以提高廣告供應端50廣告發佈對象的準確率。 請參閱第6圖，為本創作電子書廣告平台又一實施例 * 之結構示意圖。如圖所示，本實施例電子書廣告平台200 主要架構相似於第1圖之電子書廣告平台100,兩者差異 處在於電子平台10進一步增設有一統計分析模組15，該 統計分析模組15係連接資料庫11及運算模組15。 電子書廣告平台200可利用統計分析模組15對於各 會員端70所提供的各關鍵字72、各會員基本資料73及/ 或使用記錄7 4進行統計分析程序，以產生各個對應的統 籲計分析結果。若統計分析結果對於欲推播的廣告資料51 間可產生潛在的廣告效應，則廣告供應端即可透過電子平 台10之運算模組13選擇將欲推播的廣告資料51置入於 一適當的電子書31中。 再者，本實施例會員端70之電子書閱讀器71尚包括 有一計數模組76，在會員端70打開其中一選定的電子書 31時，計數模組76將開始進行計數，且計數至消費者關 閉電子書31為止，依據計數的結果產生一瀏覽時間761， 且瀏覽時間761將記錄在使用記錄74中。另，計數模組 M394515 76可計數會員端70閱覽各個電子書31的瀏覽次數763， 且瀏覽次數763將記錄在使用記錄74中。之後，會員端 70可將記錄有地理座標751、瀏覽時間761及瀏覽次數763 的使用記錄74上傳至電子平台1〇，以儲存在資料庫u中。 承上所言，統計分析模組15可對於各會員端70所提 供的各關鍵字72、各會員基本資料73及/或使用記錄74 、一行、’充计刀析私序，其程序如下--所述：如第7圖所 :’為本1彳作各騎字㈣次數的統計分析表。統計分析 杈組15對於各會員端70欲查詢電子書31所輸入的各個 Z鍵字72(例如：藍球、棒球、足球、桌球、叠球、撞球… 等）進行統計分析，則各個關鍵字72之查詢次數將可陳 析表151上’例如:其中-關鍵字 ^八:本A數為MM o W A ’廣告供應端50即可經由統 口刀析表151得知電子書廣告平台剛中大部分 何種主題的雷子蚩cn &减1 t 曰貝一為 如·获曰貝播相關主題的商品廣告（例 • ^球鞋）於大部分會員端7() 以增加廣告行銷的成功率。 …千曰3”’ 如第8 (a)-(e)圖所示，為太名 0 料的男务匕 為本創作會貝端瀏覽廣告資 w另女比例、年齡分佈、璺蘇 收入八佑沾从丄\ 予歷刀佈、工作階層分佈及年 刀佈的統計分析表。統計分 定的雷早蚩π保、··且〇對於瀏覽一特 電子曰31(例如：第2圖之ΝΒΑ銘球快 * 7〇的合昌其士次 1衣既°凡）之各會貝端 扪㈢貝基本貝料73進行統計分析 列出男女比你丨罔 在第8 (a)圖上陳 第8 (b)Fi μ陆石丨山λ· 另為65%、女為35%，以在 〇 ου圖上陳列出年齡分 师之圖表’例如：20-30歲為 M394515Advertising conditions, and upload advertising materials to the V terminal, connect to the electronic platform, including an electronic two S less one member keyword, - member basic information and / or to two: two, for a = Ray member basic information and / or Use the record to upload to the electronic flat electronic * child: Γ Γ electronic platform based on the keyword to query the relevant advertising conditions of the advertising conditions than for the keyword, member: 2: use record 'to make in line with the keyword, member Basically and back to the member. Ding Yijia ^ 彳 彳 供 - kind of electronic # advertising platform, its wealth: a number of sub-books and a number of advertising materials, and, end:: =;; === Book to Leizi platform; at least - advertising supply, link information, and upload advertising materials to J "use ^ for wide connection electronic platform, including an electronic:::: and, - will be the end, a electricity in the reading Mastery, used to provide a key member of the basic information and / or at least - use records, and upload keywords, mussels basic poor and / or use records to the electronic platform to download electricity: book, which 'electronic platform based The keyword queries the relevant electronic defect, and performs statistical analysis procedures on the keywords, member basic data and usage records uploaded by each member to generate at least one unified system, and selects the advertising data to be placed in the query according to the statistical analysis table. 5 M394515 sub-book and back to the member. [Embodiment] First, please refer to Figure 1, which is a schematic diagram of a preferred embodiment of the creation e-book advertising platform. As shown in the figure, the e-book advertising platform 100 includes one The electronic platform 10, the at least one e-book supply end 30, the at least one advertisement supply end 50, and the member end 70, and the e-book supply end 30, the advertisement supply end 50, and the member end 70 respectively network connect the electronic platform 10. The supply terminal 30 can be a publisher, a newspaper, a magazine, a society, a writer or an information provider. The advertisement provider 50 can be an advertiser, a store, a store, a commodity agent or a The member manufacturer 70 is a member of the electronic platform 10 or another consumer. The e-book supply terminal 30 is configured to provide and upload at least one electronic book 31 to the electronic platform 10, and the advertisement supply terminal 50 For providing and uploading at least one advertisement material 51 to the electronic platform 10, and the advertisement supply end 50 can filter out possible consumer groups according to the characteristics of the goods to be sold, and set at least one advertisement in the advertisement material 51 according to the possible consumer group type. Condition 511, the electronic platform 10 stores a plurality of e-books 31 and a plurality of advertisement materials 51. The member terminal 70 is configured to provide and upload a keyword 72 and a member basic data 73 to the electronic platform 10. Then, the electronic platform 10 queries at least one e-book 31 associated with the keyword 72 according to the keyword 72, and compares the advertisement condition 511 of each advertisement material 51 with respect to the keyword 72 and/or the member basic data 73, respectively. Let the advertising materials that match the keyword 72 and/or the member's basic I material 73 be placed in the member's 7th, and then the member's electronic 曰31 will be returned, the member's "through the e-book illusion, This e-book reader is redundant with the downloaded brain (PDA), a smart-shaped horse, and a dry-type mobile network (_., an electronic paper application or a portable A type of chapter can also be selected as an e-book that is disassembled into the contents of all the chapters; or = download the download of the second member, and in the chapter of the reading section, / heart, provide some chapters for the electronic box 31 =, If the member of the member 70 is the content of the consumer chapter. *Feeling interest' Follow-up and continue to download the other 13 segments. The platform 10 includes a database 11 and an operation module and member basic data 73. : Army; 2Advertising materials 51, Keyword 72 • Keys uploaded by the member 70: 3 consecutive two: 1's e-book 3 Bu Lin # #库11 Related keywords 79 Fen" advertising conditions 511 Compared with the /m ΐ 贝 基本 basic data 73 'to put the advertising material 51 corresponding to the keyword 72 under the V / the native material 73 into the e-book 31 downloaded by the member 70. One = up' The work plan of this creation is further matched with the book reader 71 of Figures 2 and 3 and is exemplified by the query of the basketball-related e-book as follows: The consumer of the member 70 can be input through the electronic 曰 (4) 71. "Basketball" keyword 72, and upload the input "basketball" keyword 72 and member basic information 73 to the electronic platform ι〇2 at this time, the basics (four) 73 may depend on the membership gender, age, work level Information such as annual income or interest, such as: male 28 years old, university, engineer, 70,000, sports. Taiji ^ Platform 1〇 received the "Basketball" keyword 72 and the member base 2 library 11 Module 13 according to "Basketball," the keyword 72 in the sex e-book 31 (such as: basketball character special issue ) and electronic 曰 31 (such as: _ basketball news). In addition, at this time, the first one is wide: =5 is wide for two, when the store is available, it can provide - sports goods: (4) Wei Xiang _ child # and age 15 to Μ 的 男 男 男 ^ ^ ^ ^ ^ ^ Advertising conditions 511 "Basketball + male + age 15 plan, engineer, 700,000, sports." After the comparison, the key child 72 (blue ball) and the member's basic information ^ the supply end 50 set the feeding spring, Wind) Fu 〇 β β ^ I 八 in e-books 3 丨 (such as: basketball characters special issue) and electronic 曰 31 (such as · ΝβΑ basketball news). Continued, as shown in Figure 2 'electronic platform 10 back Blue Ball Characters:::...ΝΒΑBlue Ball Newsletter eBook 31 to Member 70, Charm: Two Bayer 70 eBook Reader 71, Member Side 7. Can be 3 Η: Ben: Zishu 3 For example: following the basketball newsletter, afterwards, as in the picture d, I will bite 0 in the early morning. ^ The data of the book is 100: It will present the difficult blue ball alert, y page, and the user can Select e-book reading M394515 Control-711/713 to turn (4) Single and select ==12 to return to the main selection of e-books 31, choose to download or read other electronic essays, journals. In addition The consumer of the member 70 reads "Specially, the corner of a certain page of the information page of the sports article of the sports article 51," placed in the e-book 31 information 51. The advertisement shown in Figure 3 can be electronic= =*; The corner is 'or one of the pages of the electric 卞曰 dl as shown in Fig. 4 as a whole: Two::: When the consumer is reading the e-book 31, the V is also the second wide mouth supply 50 advertisement messages to be broadcasted. Received electricity: Ϊ 31 As shown in the figure above: weekly, monthly, newsletter or serial type sent to Lei early ^ generate a subscription message 313 and pass k to the electronic platform 10 for storage In the transfer library u, (4) will periodically transmit the e-book 31 to the member according to the subscription message 313;:., can be:::: ί 2:: In the sub-book 31, the advertisement is placed, the mouth supply ^ 5G The use of the S-assisted e-book 31 is used for: the member 7 of the platform 1 is not only able to download the e-book 31 to be read at a lower price, but also enhances the click-through of the e-book 31 and the advertisement materials. 51 can be sent to the appropriate member, to the advertising supply side 5 〇 advertising products for the purpose. In the embodiment, the advertisement condition 511 of the advertisement material 51 is in addition to the conditions for the keyword 72 and the member basic data 73, and the step-by-step ratio is to the member terminal 7 when viewing and downloading the e-book 31 action 9 M394515 The generated usage record 74 is such that the advertisement material 51 matching the keyword 72, the member basic data 73, and/or the usage record 74 is placed in the electronic book 31 downloaded by the member terminal 70. In addition, the member terminal 70 provides The usage record 74 is uploaded to the electronic platform 10 and stored in the database 11. Referring again to FIG. 1 , the e-book reader 71 further includes a positioning module 75 for positioning the current e-book reader 71 to generate a geographic coordinate 751, and the e-book reader 71 will The geographic coordinates 751 are recorded in the usage record 74. In an embodiment of the present invention, if one of the advertisement providers 5 is a merchant, the advertisement provider 50 can provide an advertisement material 51 having a local area property, for example, a sports goods store (Taipei, Taipei) No. 100 Da'an Road, District, and set at least one area for advertising the advertising conditions 511 of the advertising material 51, for example, Daan District of Taipei City, the area may be limited to one town, one urban administrative district, one map block, One road segment or one mileage is a unit. At this time, the computing module 13 of the electronic platform 10 can select the geographic coordinates 751 recorded by the member end 70 in addition to the advertising condition 511 than the keyword 72 and the member basic data 73 for the member terminal 70. If the location of the member 70 is in the area where the advertisement is delivered by the advertisement provider 50, if the location module 75 of the member 70 is positioned to the geographic coordinates 751 of the e-book reader 71 (for example, 123 Heping East Road, Daan District, Taipei City) In the area where the advertisement supply terminal 50 wants to advertise, the advertisement material 51 will be selected to be placed in the electronic book 31 downloaded by the member terminal 70, and then, as shown in FIG. 5, the electronic at the member terminal 70 On the book reader 71, M394515 will present the data content of the e-book 31 and include an advertisement product 51 (local business store name) and an advertisement material 51 of No. 150 Daan Road, Daan District, Taipei City (local business address). The present e-book advertisement platform 100 places the advertisement material 51 of the nearby area into the e-book 31 downloaded by the member end 70 by locating the location of the member end 70, so as to send the local advertisement to the local consumer. In order to improve the accuracy of the advertisement delivery object 50 advertising object. Please refer to FIG. 6 , which is a schematic structural diagram of another embodiment of the creation e-book advertising platform. As shown in the figure, the main structure of the e-book advertisement platform 200 of the present embodiment is similar to that of the e-book advertisement platform 100 of FIG. 1 . The difference is that the electronic platform 10 is further provided with a statistical analysis module 15 , and the statistical analysis module 15 is further provided. The database 11 and the computing module 15 are connected. The e-book advertisement platform 200 can use the statistical analysis module 15 to perform statistical analysis procedures on the keywords 72, the member basic data 73, and/or the usage record 7 provided by each member 70 to generate corresponding correspondence plans. Analysis results. If the result of the statistical analysis can have a potential advertising effect on the advertisement data 51 to be pushed, the advertisement provider can select the advertisement material 51 to be pushed by the computing module 13 of the electronic platform 10 to be placed in an appropriate In the e-book 31. Moreover, the e-book reader 71 of the member end 70 of the embodiment further includes a counting module 76. When the member end 70 opens one of the selected e-books 31, the counting module 76 will start counting and count to consumption. When the electronic book 31 is closed, a browsing time 761 is generated based on the result of the counting, and the browsing time 761 is recorded in the usage record 74. In addition, the counting module M394515 76 can count the number of times of browsing 763 that the member terminal 70 views each electronic book 31, and the number of browsing times 763 will be recorded in the usage record 74. Thereafter, the member 70 can upload the usage record 74 recorded with the geographic coordinates 751, the browsing time 761, and the number of views 763 to the electronic platform 1 to be stored in the database u. As can be said, the statistical analysis module 15 can provide the keywords 72 for each member 70, the basic information of each member 73, and/or the usage record 74, one line, and the private program of the program. The procedure is as follows - - said: as shown in Fig. 7: 'Statistical analysis table for the number of times of each riding (four) for this one. The statistical analysis group 15 performs statistical analysis on each of the Z-keys 72 (for example, blue ball, baseball, soccer, billiard, double-ball, billiards, etc.) input by the member 70 to query the e-book 31, and then each keyword The number of queries of 72 will be analyzed on the table 151 'for example: where - the keyword ^ eight: the number of A is MM o WA ' advertising supply 50 can be found through the Tongkou knife table 151 to most of the e-book advertising platform What kind of theme is Lei Zi蚩cn & minus 1 t Mussel is a product advertisement (such as ^ sneakers) that is popular in the same topic as the most popular member 7 () to increase the success rate of advertising marketing. ... Millennium 3"' As shown in Figure 8 (a)-(e), the male 匕 太 太 匕 匕 创作 创作 创作 创作 创作 创作 创作 创作 浏览 浏览 浏览 浏览 浏览 浏览 浏览 浏览 浏览 浏览 浏览 浏览 浏览 浏览 浏览 浏览 浏览 浏览 浏览You can get a statistical analysis table of the knives, the distribution of the working class, and the annual knives. The statistics are divided into Lei Zao 蚩 保,······································ ΝΒΑ铭球快* 7〇的合昌其士次一衣°°凡)的会会贝端扪(三)贝贝贝料73 for statistical analysis listed male and female than you are on the 8th (a) The 8th (b)Fi μ 陆石丨山λ· is 65% and the female is 35%. The chart of the age division is displayed on the 〇ου map. For example: 20-30 years old for M394515
29%，以在第8(c)圖上陳列出學歷分佈之圖表，例如：大 學為42%’以在第8(d)圖上陳列出工作階層分佈之圖表， 例如：學生為40%，以在第8(e)圖上陳列出年收入^佈^ 圖表，例如：25萬以下為38%。如此，廣告供應端5 可經由統計分析表152得知瀏覽特定電子書31的會員大 部份屬於何種類型之人士，則廣告供應端5〇依照^ 人士平時會睛買的商品進行廣告的推播，以增加廣主 的成功率，例如：由第8圖統計分析出的數據，可: 2推測大學學歷的在校男生佔有—定程度比例，則因此選 擇在权男生較喜好的主流電子商品或運動商品的廣29%, with a chart showing the distribution of academic qualifications on the 8th (c) chart, for example: 42% of the university's chart showing the distribution of working class on the 8th (d) chart, for example: 40% of students, To display the annual income ^ cloth ^ chart on the 8th (e) chart, for example: less than 250,000 is 38%. In this way, the advertisement server 5 can know, by the statistical analysis table 152, which type of person the member who browses the specific e-book 31 belongs to, and the advertisement supply terminal 5 pushes the advertisement according to the product that the person usually buys. Broadcast, in order to increase the success rate of the broad master, for example: the statistical analysis of the data in Figure 8, can: 2 speculate that the college degree of school-based male students possess a certain proportion, so choose the mainstream electronic goods preferred by the right boys Or a wide range of sports goods
料51至特定電子書31巾，w +在=山 M 蚩 在㈢貝鳊70閱覽特定電子 θ 31的同日守欣賞到喜好的商品廣告。 如第9圖所示，為本創作在各區域範圍 :人數分佈的統計分析表。在本創作一實施例中，電：； =劃分出複數個欲發佈廣告資料的區域範圍， 將各之各個仃政區’後續’統計分析模組15可 地理座標751分類於所屬對應的 奎^之巳人數八佑精以統計出在各區域範圍中劉覽特定電子 :電子统計分析表153。例如:大安區閱覽特 = Γ得知潛在消費人口的所在區域，可 以V，或::二:置入於該熱門區域所下载的電子書 域。 為廣。供應端50展店計劃及行銷的重點區 13 MJ94515 如第10圖所示，為本創作電子書瀏覽時間之人數分 佈的統计分析表。統計分析模組15用以統計分析各個使 用:己錄74中記錄各會員端70閱讀-特定電子書31(例 如·第2圖籃球人物專刊）的瀏覽時間761，以統計出特定 =子書瀏覽時間761之人數分佈的統計分析们54’再 中一 t施例巾之統計分析表154係以籃球人物專刊之其 查早茚進行分析統計。就一般閱讀者的閱讀習性，若電 :書31書籍内容無法引起_者的興趣，理應短時間就 二1閱讀並關閉’然，由統計分析表154陳列的結果， ::特多定=f3°至 頁相田夕的人數，因此可以大概推測電子奎3ι 的廣告資料51受到一‘度的喜 後、、，’廣告供應端5G即可考慮優先f助該本電子書 、下載費用，並將關聯性的廣告資料51置入 曰 所述本創作係以其中一章節進行電子㈣ 者未^ i也可對於—整本電子書31或 =6,之電子t31(例如:快訊、周報)統侧 ^第U圖所示，為本創作會員端對於電子書劉覽次 八之人數分佈的統計分析表。統計分析㈣15用 为，各個使用記錄74中記錄各會員㈣閱讀—電子查° ^劉覽次數763，以統計出會員端7〇對於特 ^ 劇覽次數阳之人數分佈的統計分析表155。就 = 的閱言買習慣，書籍在閱覽之後’往往很少會再度翻閱^ 14 M394515 會，然’並非所有書籍皆是如此，如工具書、旅遊書、參 考書、漫晝書…等等，其再度翻閱的機率很高，因此，統 計分析模組15藉由分析電子書31再度翻_次數以1 廣告供應端50可提供適當的廣告資料51至電子書3丨，二 如：電子書31為旅遊書籍時，廣告供應端: 行社的廣告資料51置入該旅遊書籍中，之後踹： 的消費者欲進行旅行計晝時，亦可能回想起旅遊曰書籍内之 旅订社廣告，而再度翻閱該旅遊書籍，以向旅^ 行諮詢而創造廣告供應端5〇的商機。 進仃旅 又，如上所述，會員端7〇查詢電子蚩 =::::子::=的_行，= 類=12 ’ _庫依據各電子書 等等。而會貞端7G之消f者亦力=典文學類別12 例如：會員端70登入雷+ ^ Μ子書：π。 則如第胸圖所示，資之資料庫11中， 呈現在會員端70的電子書 ^各分類類別U將主動 圖所示，會員端一消接續，如第12⑻ 例如：古典文學’則電子書閱二、中-分類類別12, ，古典文學的電子書31，例如:^將陳列出所有有 心...等等，之後，消費者即可挑、以，歹、西遊記、三國 中一本古典文學的電 M394515 書μ進行下載及閱κ ’並且所選定的分類類別i2會記 在使用記錄74中 曰 電子平σ 1 〇之統汁分析模組15會對於各會員端7〇 查詢電子書31 fl㈣選定的分類類別12進行統計分析，則 各個分類類別12之查詢次數將可陳列在如第13圖所示之 統々刀析表156上，例如：其中一分類類別12(財經積 查詢次數為10567次。如此，廣告供應端5〇 由统Item 51 to a specific e-book 31 towel, w + in = mountain M 蚩 In (3) Bellow 70 to view the specific electronic θ 31 of the same day to enjoy the favorite product advertisement. As shown in Figure 9, this is a statistical analysis of the distribution of people in each region: In an embodiment of the present invention, the electric area is divided into a plurality of areas for which the advertisement data is to be distributed, and the respective 'statistical analysis modules 15' of the respective sub-districts can be classified into the corresponding corresponding Kui. After that, the number of people named Yakusei to count the specific electronic products in each region: electronic statistical analysis table 153. For example: Da'an District Reading Special = Γ Knowing the area where the potential consumer is located, you can use V, or :: 2: to place the e-book domain downloaded in the popular area. It is wide. The focus area of the 50-store exhibition plan and marketing of the supply terminal 13 MJ94515 As shown in Figure 10, the statistical analysis table for the number of people who browsed the e-book browsing time. The statistical analysis module 15 is used for statistical analysis of each use: the browsing time 761 of each member 70 reading-specific e-book 31 (for example, the second figure basketball character special issue) is recorded in the record 74 to count the specific=sub-book browsing. The statistical analysis of the distribution of the number of people at time 761 54's statistical analysis table 154 of the case of a special case is based on the analysis of the basketball character special issue. As for the reading habits of the average reader, if the book content of the book 31 cannot cause the interest of the _ person, it should be read and closed for a short time. The result displayed by the statistical analysis table 154, :: 特多定=f3 ° to the number of people on the page, so it is possible to speculate that the advertising material 51 of the electronic quinome 3 is subject to a degree of interest, and the 'advertising end 5G can consider giving priority to the e-book, downloading fees, and The associated advertising material 51 is placed in the creative department, and one of the chapters is electronic (4). The electronic text t31 (for example, the newsletter, the weekly newspaper) can be used for the entire electronic book 31 or =6. Side ^ Figure U shows the statistical analysis table of the distribution of the number of people in the e-book Liu Yu. Statistical Analysis (4) 15 For the use of each record 74, each member is recorded (4) Reading-Electronic Check ^ 刘 刘 763 763, to calculate the statistical analysis table 155 of the distribution of the number of members of the member. As for the reading habits of =, after reading the books, it is often rare to read again ^ 14 M394515, but not all books, such as reference books, travel books, reference books, comic books, etc. The probability of re-reading is high. Therefore, the statistical analysis module 15 can provide the appropriate advertising material 51 to the e-book 3 by the analysis of the e-book 31 again. The e-book 31 can be provided. When it is a travel book, the advertisement supply side: the advertisement material 51 of the agency is placed in the travel book, and then the consumer who wants to travel the trip may recall the travel advertisement of the travel book within the book, and Look through the travel book again to create a business opportunity for the advertising provider. In addition, as mentioned above, the member side 7〇 query electronic 蚩 =:::: child::= _ line, = class = 12 ’ _ library according to each e-book and so on. And the end of the 7G can also be = the typical literature category 12 For example: member 70 login Ray + ^ Μ子书: π. Then, as shown in the chest map, in the database 11 of the capital, the e-books presented on the member end 70 will be shown in the active map, and the members will be continually connected, as in the 12th (8), for example, classical literature. Book reading 2, medium-category category 12, e-book 31 of classical literature, for example: ^ will display all the hearts... and so on, after that, consumers can pick, take, 歹, Journey to the West, the Three Kingdoms The electric M394515 book μ of this classical literature is downloaded and read κ 'and the selected classification category i2 will be recorded in the usage record 74 曰 electronic level σ 1 〇 统 juice analysis module 15 will query the electronic data for each member 7〇 Book 31 fl (four) selected classification category 12 for statistical analysis, then the number of queries for each classification category 12 will be displayed on the reconciliation table 156 as shown in Figure 13, for example: one of the classification categories 12 (financial product query The number of times is 10,567.
計分析表⑸得知電子書廣告平纟_中大部分會=詢 何種f別的電子♦ 31，後續，推播相關類別的商品廣告（例 如：汽車廣告）於大部分會員端7〇所下載的電子書Μ中， 以增加廣告行銷的成功率。 θ 〇田然，本Λ施例之統計分析模組15亦可對於單一會 貝端70所選定的分類類別12進行統計分析，藉此以了解 此會員端70的消費者喜歡閱覽哪種類別12的電子書 而投其所好置入相關性的廣告資料51於該會員端7〇所下 載的電子書31中，藉以提供個人化的廣告。The analysis table (5) knows that most of the e-book advertisements will be asked about what kind of electronic ♦ 31, and subsequently, the relevant categories of product advertisements (for example, car advertisements) will be promoted in most of the members. Download e-books to increase the success rate of advertising marketing. θ 〇田然, the statistical analysis module 15 of the present embodiment can also perform statistical analysis on the classification category 12 selected by the single conference end 70, so as to know which category the consumer of the member 70 likes to read 12 The e-book and the advertisement information 51 that is placed in the correlation are placed in the e-book 31 downloaded by the member terminal 7 to provide personalized advertisement.
經由統計分析模組15統計關鍵字72、會員基本資料 74及/或使用記錄74而產生的統計分析表π卜 154、155、156將有助於廣告供應端5〇廣告商品的市場調 查’以利於後續廣告供應端5G對於商品市場開發的動作。 如第14圖所示，為本創作對於潛在區域市場開笋及 商情分析之地理示意圖。如上第9圖所言，本創作廣^供 應端5G經由統計分析表153得知潛在消f人口的所在區 域，並在潛在消費人π眾多的區域進行展店或擴充店面: 16The statistical analysis table π 154, 155, 156 generated by the statistical analysis module 15 counting the keyword 72, the member basic data 74, and/or the usage record 74 will contribute to the market investigation of the advertising product 5 Conducive to the follow-up advertising provider 5G for the development of the commodity market. As shown in Figure 14, this is a geographical representation of the creation of the potential regional market and analysis of the business. As shown in Fig. 9, the creation end 5G knows the area where the potential consumer is located via the statistical analysis table 153, and conducts an exhibition store or expands the storefront in a region where the potential consumer has a large number of π: 16