M392416 五、新型說明： 【新型所屬之技術領域】 本創作是有關於一種社群傳播廣告結構’尤指一種可使廣 告托播機構經認證許可後取得社群機構之其中一會員單元帳 號，並以會員單元之帳號或權限與同社群之其他會員單元取得 連結，以進行相關之討論、推銷及廣告資訊提供，而達到擴大 廣告服務及有效宣傳之功效者。 【先前技術】 按，一般傳統型之多媒體廣告，其與網站使用者(社群會 員）之互動模式較為被動，即廣告内容通常放置於網頁中之某 些特定位置處’藉以被動的吸引社群會員進行瀏覽。 然而，社群網站之主要功能還是提供給社群會員間進行心 情和週遭生活之分享或與朋友間之經驗交流，因此，於該社群 網站之中，除了被動放置傳統型廣告之外，通常還需要藉由行 銷活動的刺激’促使參與行銷活動之社群會員將該些廣告訊息 傳遞給朋友，以達到廣告宣傳的目的；但透過行銷活動之方 式’難以有效掌握參與人數及參與者之意願，且必須由參與之 社群會員進行人為的操作，才能將廣告傳播出去，致使運作效 率低，無法達到大量、即時及自動化之社群廣告傳播。 【新型内容】 本創作之主要目的係在於，可使廣告減機構經認證許可 觸構之其巾—會S單元帳號 ’並以會員單元之帳號 f SJ 3 或權限與同社群之其他會Μ元取得連結，崎行相關之封 論、推銷及廣告資雜供’岭_Α廣告職及有效宣傳之 功效。 為達上述之目的’本創作係一種社群傳播廣告結構包含 有一操作平台；一與操作平台連結之社群機構，其包含有多數 會員單元卜與操作平台連結之會貞帳號或會貞權限提供機 構；以及一與操作平台連結之廣告托播機構。 於本創作之一實施例中，該操作平台係包含有一處理單 元、-與處理單元連接之第—認證單元、—與處理單元連接之 第二認證單元、_與處理單元連接之資_核單元、及一與處 理單元連接之競價單元。 於本創作之一實施例中，該第一認證單元係可定義為會員 認證單元。 於本創作之一實施例中，該第二認證單元係可定義為廣告 商認證單元。 於本創作之一實施例中，該操作平台至少可為Plurk、 MSN、Skype、MySpace、Twitter 或 Face Book。 於本創作之一實施例中，各會員單元係可為個人電腦、筆 記型電腦、行動電話、SmartPhone或PDA。 【實施方式】 請參閱『第1及第2圖』所示，係分別為本創作之基本架 構示意圖及本創作之使用狀態示意圖。如圖所示：本創作係— 種社群傳播廣告結構’其至少包含一操作平台1、一社群機構 M392416 2、-會員帳號或會員權限提供機構3以及—廣告托 所構成。 4 。上述所提之操作平台i係包含有一處理單元丄丄、一與處 理單1連接之第-認證單元i 2、一與處理單元丄丄連 之第二認證單元！ 3、-域理單元i lit接之資料審核單元 14、及一與處理單元11連接之競價單元15,其中該第一 認證單元1 2係可定義為會員認證單^，而該第二認證單元丄 3係可定義為廣告商認證單元。 該社群機構2係與操作平台1連結，其包含有多數會員單 兀21 ’而各會員單元21係可為個人電腦、筆記型電腦、行 動電話、SmartPhone 或 PDA。 該會員帳號或會員權限提供機構3係與操作平台1連結。 該廣告托播機構4係與操作平台1連結。如是，藉由上述 之結構構成一全新之社群傳播廣告結構。 當本創作於使用時’使用者係由社群機構2之會員單元2 1與操作平台1連結’而該操作平台丄至少可為PlurkMSN、M392416 V. New description: [New technology field] This creation is about a community communication advertisement structure, especially one of the membership units that enable the advertising agency to obtain the community organization after being certified and licensed. The member unit's account number or authority is used to obtain links with other member units of the same community for related discussion, promotion and advertising information, and to achieve the effect of expanding advertising services and effective publicity. [Previous technology] According to the general traditional multimedia advertisement, the interaction mode with the website user (community member) is relatively passive, that is, the advertisement content is usually placed at certain specific positions in the webpage to passively attract the community. Members browse. However, the main function of the social networking site is to provide sharing of feelings and life around the community members or to exchange experiences with friends. Therefore, in addition to passive placement of traditional advertising, the social networking site usually It also needs to stimulate the marketing activities to encourage the community members participating in the marketing activities to pass the advertising messages to friends for the purpose of advertising; but through the marketing method, it is difficult to effectively grasp the number of participants and the will of the participants. It must be done by the participating community members in order to spread the advertisements, resulting in inefficient operation and the inability to achieve mass, instant and automated community advertising. [New Content] The main purpose of this creation is to enable the advertising agency to change the organization's license--the S-unit account' and use the member unit's account f SJ 3 or the authority and other members of the same community. Get links, and the related confines, sales and advertisements of Qishang are used for the effectiveness of 'Ling_Α advertising and effective publicity. For the above purposes, the author has a community communication advertisement structure that includes an operation platform; a community organization that is connected to the operation platform, which includes a majority member unit and an operation platform link, an account number, or a conference authority. An organization; and an advertising agency that is linked to the operating platform. In an embodiment of the present invention, the operating platform includes a processing unit, a first authentication unit connected to the processing unit, a second authentication unit connected to the processing unit, and a resource unit connected to the processing unit. And an auction unit connected to the processing unit. In an embodiment of the present creation, the first authentication unit may be defined as a member authentication unit. In one embodiment of the present author, the second authentication unit can be defined as an advertiser authentication unit. In one embodiment of the present creation, the operating platform can be at least Plurk, MSN, Skype, MySpace, Twitter or Face Book. In one embodiment of the present creation, each member unit can be a personal computer, a notebook computer, a mobile phone, a SmartPhone, or a PDA. [Embodiment] Please refer to the "1st and 2nd drawings" for a schematic diagram of the basic structure of the creation and a schematic diagram of the use status of the creation. As shown in the figure: the creative department - a kind of community communication advertisement structure, which comprises at least one operation platform 1, a community organization M392416 2, a member account or member authority providing organization 3, and an advertisement carrier. 4 . The operating platform i mentioned above comprises a processing unit, a first-authentication unit i connected to the processing unit 1, and a second authentication unit connected to the processing unit! 3. A data review unit 14 connected to the domain unit i lit, and an auction unit 15 connected to the processing unit 11, wherein the first authentication unit 12 can be defined as a member authentication unit, and the second authentication unit The 丄3 system can be defined as an advertiser certification unit. The community organization 2 is connected to the operation platform 1, and includes a majority membership unit 21' and each member unit 21 can be a personal computer, a notebook computer, a mobile phone, a SmartPhone, or a PDA. The member account or member authority providing organization 3 is linked to the operation platform 1. The advertisement server 4 is connected to the operation platform 1. If so, a new community communication advertisement structure is constructed by the above structure. When the author is in use, the user is connected to the operating platform 1 by the member unit 2 1 of the community agency 2, and the operating platform is at least PlurkMSN,
Skype、MySpace、Twitter或Face Book，待連結後使用者即可 透過會員單元21登入帳號於操作平台i中進行相關資料之 瀏覽、擷取、或於網站平台1之公開討論區中進行討論或留 言，此時，該會員單元21便可經由第一認證單元丄2之認證 許可後’將其帳號或會員權限提供至會員帳號或會員權限提供 機構3中，而讓廣告商以廣告托播機構4經由第二認證單元1 3之涊證許可後，利用競價單元15進行標價，以取得會員帳 號或會員權限提供機構3中會員單元2 1之帳號，而當廣告商 經認證許可取得社群機構2之其中一會員單元21帳號或權 m 5 M392416 限後，便可以該會員單元21之帳號或權限與同杜群之其他會 員取得連結’藉以於該社群中與其他會員進行相關之討論、推 銷及廣告資訊（例如：汽車、房地產、:^商品、精品、美妝、 家電、美食、玩具、百貨、運動、學術討論、生活資訊等資 訊）之提供’而當廣告商利用廣告托播機構4發送相關之資訊 時，係先行透過資料審核單元丄4遽除危害善良風俗之文字、 • 圖片…等訊息，而達到擴大廣告服務及有效宣傳之功效。 綜上所述，本創作社群傳播廣告結構可有效改善習用之種 * 種缺點’可使廣告托播機構經認證許可後取得社群機構之其中 會員單元帳號或會員權限，並以會員單元之帳號與同社群之 其他會員單元取得連結，⑽行糊之討論、賊及廣告資訊 k供，而達到擴大廣告服務及有效宣傳之功效；進而使本創作 之産生能更進步、更實用、更符合消費者使用之所須，確已符 合創作專利申請之要件，爰依法提出專利申請。 惟以上所述者，僅為本創作之較佳實施例而已，當不能以 · 此限定本創作實施之範圍；故，凡依本創作申請專利範圍及創 舰明書内容所作之簡單的等效變化與修飾，皆應仍屬本創作 專利涵蓋之範圍内。 【圖式簡單說明】 第1圖，係本創作之基本架構示意圖。 第2圖，係本創作之使用狀態示意圖。 【主要元件符號說明】 操作平台1Skype, MySpace, Twitter or Face Book. After the user is connected, the user can log in to the operating platform i through the member unit 21 to browse, retrieve, or discuss or leave a message in the public discussion forum of the website platform 1. At this time, the member unit 21 can provide its account number or member authority to the member account or member authority providing organization 3 through the authentication permission of the first authentication unit 丄2, and let the advertiser use the advertisement carrier mechanism 4 After the license is issued by the second authentication unit 13 , the bidding unit 15 performs the bidding to obtain the account number of the member unit 21 in the member account or the member authority providing unit 3, and when the advertiser obtains the social institution 2 through the authentication permission If one of the member units 21 account or the right m 5 M392416 is limited, the account or authority of the member unit 21 can be linked to other members of the Du Qun group, so that discussions and sales with other members in the community can be made. And advertising information (for example: cars, real estate, :^ goods, boutiques, beauty, home appliances, food, toys, department stores, sports, academic discussions, living capital Information and the provision of information] When an advertiser uses the advertising agency 4 to send relevant information, it first expands the advertising service through the data review unit 遽4 to remove the texts that harm good customs, images, etc. And the effectiveness of effective publicity. In summary, the creative community's communication advertising structure can effectively improve the types of abuses*, which enable the advertising agency to obtain the member unit account or membership rights of the community organization after being certified and licensed, and The account is linked to other member units of the same community, (10) the discussion of the paste, the thief and the advertising information, and the effect of expanding the advertising service and effective publicity; thereby making the creation of the creation more progressive, more practical and more consistent. The consumer must use the requirements of the patent application and submit the patent application according to law. However, the above is only the preferred embodiment of the present invention, and it is not possible to limit the scope of the creation of this creation; therefore, the simple equivalent of the scope of the patent application and the content of the invention. Changes and modifications shall remain within the scope of this Creative Patent. [Simple description of the diagram] Figure 1 is a schematic diagram of the basic structure of the creation. Figure 2 is a schematic diagram of the state of use of this creation. [Main component symbol description] Operating platform 1
[SI 6 M392416 處理單元11 第一認證單元12 第二認證單元13 資料審核單元14 競價單元1 5 社群機構2 會員單元21 會員帳號或會員權限提供機構3 廣告托播機構4[SI 6 M392416 Processing Unit 11 First Authentication Unit 12 Second Authentication Unit 13 Data Auditing Unit 14 Auction Unit 1 5 Community Organization 2 Member Unit 21 Member Account Number or Member Rights Authority 3 Advertising Hosting Agency 4