M356973 八、新型說明： 【新型所屬之技術領域】 . 本創作係有關於一種具宣傳效益、廣告價值或學 習效果之遊戲性電子商務網站；運作時主要是透過網 ' 站系統平台或手機系統平台的功能，使得參與者可以 選擇與宣傳標的提供者相關的文字、圖像或影音植入 遊戲中；在進行遊戲的同時，除了可以達到宣傳標的 所欲訴求的效果外，亦可增進遊戲參與者的興趣。 台的 平標 統傳 系宣 本供 到提 上對 者相 與可 參， 由時 經台 為平 益統 效系 大商 最供 作提 倉容 本内 其 及 告 廣 ' 益 效 傳 宣 到 達 者 供 提 的 標 傳 宣 。 使果 ，效 中習 戲學 遊或 入的 植目 技前先 的 用 肩 應、行 路銷告 網行廣 於、行 由告進 前廣路 目的網 量由 大經 習 學銷 動的遍 舌i 人 Η普 多 達等前 發：目M356973 VIII. New Description: [New Technology Area] This creation department is about a game-oriented e-commerce website with publicity benefits, advertising value or learning effect; the operation is mainly through the network 'station system platform or mobile phone system platform. The function allows the participants to select the text, image or video related to the target provider to be embedded in the game; in addition to the effect of the target, the game participants can be enhanced. interest of. Taiwan’s flat-labeled system is used to provide the right person and the acquaintance. From time to time, the Pingyi system is the most suitable for the general manager of the company. The standard for the promotion. The result of the effect, the effect of the syllabus, or the introduction of the physiology of the physiology of the front, the slogan, the slogan, the slogan, the slogan, the slogan i people Η普多等等发:目
已 0J 行也為 進主多 卩業| 路、告 網吣廣 由多路 艮 經彳網 選過 點不 者， 用播 使傳 路量 網大 引 ， 吸式 ，方 置的 位件 告信 廣告 買廣 購以 口則 入， 站者 網再 大·’ 各入 在進 的 擾 困 常 二二 导 ο 項益 一效 是告 ， 廣 說的 來質 者實 用到 使達 路法 網無 於也 對常 ，通 式而 方， 一 題 此問 習知技術中相關技術如中華民國公告號M2970 1 7 是一種網站行銷裝置結構改良，係包含有至少一為電 腦且具有瀏覽器之用戶端；一與用戶端連結並下載一 追蹤程式之被追蹤網頁機構；一與用戶端連結之伺服 6 M356973 機構，該伺服機構可於用戶端進行網路連線使用時 即可透過追蹤程式將用戶端之網頁連線資料傳輸於 服機構上進行分析；一與伺服機構連結可呼叫用戶 之管理機構，而與用戶端進行溝通；以及一與用戶 及管理機構連結可使管理機構與用戶端進行溝通之 音伺服機構。藉此，可將用戶端之網頁連線資料傳 於伺服機構上進行分析，而達到評估各搜尋網站行 績效之功能，並可使管理機構與用戶端進行溝通而 行網站行銷之功效。 另一習知技術透過網路進行遊戲與獎賞兒換的 式，已有多項被公開，其中如中華民國公告號 0 0 4 8 7 8 6 6，係由一方法與製成品，供實施一使用者 介驅動遊戲及獎賞兒換系統。此使用者簡介驅動遊 與獎賞兒換系統考慮到藉由首先接收選自一識別碼 組的一識別碼，以量身定製一使用者在一網路遊戲 統上玩實施於電腦上的遊戲之經驗，此識別碼群組 括與網路遊戲系統上使用者（遊戲者）相關的一使用 識別碼、與網路遊戲系統使用者所玩的一特定遊戲 關的一遊戲識別碼、以及與玩遊戲的位置相關的一 站識別碼。此網路遊戲系統接著改變此電腦執行遊 戲，使用者以一方式依據選定的識別碼玩此電腦執 遊戲。前述的技術也可被應用在一獎賞兒換系統。 目前的網路廣告行銷並無法達到高效益的廣告 果，唯網路已成為現今或未來的主流，像是網路遊 便是普遍網路使用者在閒暇時，會願意用來打發時 的一種網路活動，因此，若能提出一種結合遊戲的 伺 端 端 影 Ψμ 銷 進 方 簡 戲 群 系 包 者 相 網 行 效 戲 間 廣 7 M356973 告方式，又能降低廣告行銷成本，卻又能吸引網路使 用者的注意力，便能利用網路，而帶來更多的網路商 業活動。 【新型内容】 所以本創作的目的係為解決上述習知技術上的問 題。本創作中提出一種具宣傳效益、廣告價值或學習 效果之遊戲性電子商務網站，主要是透過該網站系統 平台或手機系統平台的功能，使得參與者可以選擇數 個宣傳標的植入遊戲中，以進行遊戲。在遊戲進行的 同時，可達到宣傳標的提供者所欲達到的廣告效果， 並增加玩家於網站内進行遊戲的樂趣及變化性。本創 作最大的效益為經由參與者上到本系統平台及其内容 提供商的系統平台時，可相對提供宣傳標的植入遊戲 中，使宣傳標的提供者達到宣傳效益、廣告目的或學 習效果。 為達到上述目的，本創作提出一種具宣傳效益、 廣告價值或學習效果之遊戲網站性電子商務模式，其 為透過該網站系統平台或手機系統平台的功能，使得 參與者可以選擇與宣傳標的提供者相關的宣傳標的植 入遊戲中（如：商標、圖像、文字或影音），以進行遊 戲；該網站系統平台的架構主要是包含網路系統平台 業者、遊戲玩家或學習者、遊戲或學習性内容提供商 及宣傳標的提供者四方面所組成；其中該宣傳標的提 供者提供各式宣傳標的於一網站系統平台或手機系統 平台上，透過該網站系統平台或手機系統平台宣傳及 8 M356973 廣告，並藉由參與者在進入該網站系統平台或手機系 統平台中進行遊戲或學習時，能夠因觀賞、選擇並植 入宣傳標的而達到廣告宣傳的效益；而該系統平台業 者則依照宣傳標的提供者所要求之使用權益予以收取 費用；其中該網站系統平台或手機系統平台則對使用 者的屬性分類為：宣傳標的提供者入口、玩家或學習 者入口及内容提供商入口；其中該宣傳標的提供者依 照所欲置入之廣告屬性的不同而分別為企業、機構組 織及公眾人物三大類；其中該網站系統平台或手機系 統平台，包含：一系統伺服器，該系統伺服器透過一 網路作業系統，對網站或手機平台進行信號傳送及接 收，以便存取及管控該網站系統平台或手機系統平 台，使該系統平台業者可對網站系統平台或手機系統 平台中所有的元件及模組進行管理、互動...等相關的機 制；一玩家I/O裝置，玩家透過該玩家I/O裝置，進入 本網站中進行遊戲；一宣傳標的提供者I/O裝置，讓宣 傳標的提供者透過該宣傳標的提供者I/O裝置可以輸 入、輸出各種形式的宣傳標的；一内容提供商I/O裝 置，讓與該系統平台結盟的内容提供商透過該I/O裝置 可以對其玩家或學習者提供獎勵，並共享雙方的流量 資源。 由下文的說明可更進一步瞭解本創作的特徵及其 優點’閱讀時並請參考附圖。 9 M356973 【實施方式】. 茲謹就本案的結構組成，及所能產生的功效與優 點，配合圖式，舉本案之一較佳實施例詳細說明如下。 本創作提出一種具宣傳效益、廣告價值或學習效 果之遊戲性電子商務網站，主要是透過該網站系統平 台或手機系統平台的功能，使得參與者可以選擇與宣 傳標的提供者相關的宣傳標的植入遊戲中，以進行遊 戲；使得植入的宣傳標的達到廣告的效果，也增進遊 戲參與者的興趣。 該網站的架構主要是包含系統平台業者、遊戲玩 家或學習者、遊戲或學習性内容提供商及宣傳標的提 供者四方面所組成。其中宣傳標的提供者提供宣傳標 的於一網站系統平台或手機系統平台1 〇上，透過該網 站系統平台或手機系統平台10宣傳及廣告，藉由參與 者在進入該網站系統平台或手機系統平台1 0中進行遊 戲或學習時，能夠因觀賞、選擇、植入宣傳標的而達 到宣傳的效益。 請參考圖一所示，本創作中建構該網站系統平台 或手機系統平台1 0的後端架構，包含： 一網路伺服器1，該網路伺服器包含：一處理器 90 1及一記憶存取裝置902，該系統伺服器1透過一網 路作業系統（圖中所示），對網站進行信號傳送及接 收，以便存取及管控該網站系統平台或手機系統平 台，使該系統平台業者可對網站系統平台或手機系統 平台中所有的元件及模組進行管理、互動…等相關的機 10 M356973 制。 本創作中該網站系統平台或手機系統平台對使用 . 者的屬性分類，係將該網站入口作一區別，以提供不 同功能之服務；該系統平台業者使用網站應用軟體設 ' 計數款遊戲模組及整合平台、玩家模組、内容提供商 模組及宣傳標的模組...等，建立該網站系統平台或手機 系統平台所提供的諸多功能。 其中該宣傳標的提供者依照所欲置入之廣告屬性 泰 的不同而分別為企業、機構組織及公眾人物三大類。 一玩家I/O裝置2，玩家透過該玩家I/O裝置2， 進入本網站中進行遊戲或學習。 • 一宣傳標的提供者I/O裝置3，宣傳標的提供者透 . 過該宣傳標的提供者I/O裝置3輸入及輸出各種形式的 宣傳標的，其所輸入的樣式可為商標、公司名稱、商 品名稱、產品照片、影音電子檔及相關訊息…等，以達 到廣告的效益。 一内容提供商I/O裝置4，讓與該系統平台結盟的 内容提供商透過該I/O裝置4可以對其玩家或學習者提 供獎勵，並共享雙方的流量資源。 依據本創作的架構，該網站系統平台或手機系統 平台内設置一宣傳標的模組1 0 0、一玩家模組2 0 0、一 互動模組300及一内容提供商模組500。 請參考圖二所示，其中該宣傳標的模組可依會員 權益等級提供服務，包含： 11 M356973 登錄單元101，官傕择从 元，宣傳標的提供者輸：基：；供者：入此登錄二 可透過此單元輪入所欲達到廣告效果 標的：條：：二102’宣傳標的提供者輸入其相關宣傳 將宣傳檟的^之宣傳標的作相關條件的設定，如： 標的··.等Τ條件：二現的遊戲類別、設定相對應的宣傳 享功：中：Ϊ :皁元102 ’尚提供競標、招標功能或獨 =:，：：：=傳r提供者對於所欲輸入的宣 戍：Hi宣傳標的提供者，以決定優先使用者； 時，該、條：為少數宣傳標的提供者共同使用，此 者，‘進_單兀便提供該招標功能給宣傳標的提供 供商單獨=戲招標；或將限定遊戲為該宣傳標的提 輪入所欲提^彳趙早兀1〇3’宣傳標的提供者透過此單元 力，==獎勵之項目，藉此増加進行遊戲的吸引 果所輪入之宣傳標的藉由多 到高曝光率以提升廣告效果。人每戲…，達 在條二m元ι〇4,該分類單元依據宣傳標的提供者 類動宣傳標的所作的條件設定，進行分 旦傳私的顯示於相關種類的遊戲中或提供 12 M356973 宣傳標的與宣傳標的提供者所設定的條件相匹配的遊 戲中（請參考圖四）；遊戲種類可分為：益智類、反應 類、學習類、競賽類、機率類及博奕類。該分類單元 可對不同種類的遊戲提供不同的宣傳標的供玩家選 擇；當該同一遊戲有多個宣傳標的提供者指定時，則 可依據該條件單元1 0 2中所提出的競標或招標之方 式，決定同一遊戲圖像顯示之優先位置或使用權利。 其中該分類單元1 04亦能夠將所輸入之宣傳標 的，依照該宣傳標的提供者的行業別、產品用途...等， 做區別分類，以決定將宣傳標的搭配於相關種類的遊 戲中顯示，以進行廣告。 一收費單元1 0 5，網路系統平台業者可以依據宣傳 標的提供者所要求的網路使用權限及對所輸入宣傳標 的的設定條件要求，依其要求事項對宣傳標的提供者 收費。 請參考圖三所示，該玩家模組包含： 一選擇遊戲單元201，玩家可經由此一單元選擇進 行遊戲的種類；其中該遊戲種類分為：益智類、反應 類、學習類、競赛類、機率類及博奕類。 一選擇宣傳標的單元202，玩家可在此一單元内所 提供之各式樣宣傳標的中選擇喜愛的宣傳標的，以便 將所選擇的宣傳標的置入遊戲中。 一選擇玩法單元2 0 3，玩家可經由此單元選擇即將 開始遊戲的玩法；其該遊戲的玩法可為單人模式、雙 13 M356973 人模式或多人模式；其中該單人模式即為玩家與電腦 對戰，雙人模式即為兩個人對奕，而該多人模式即為 數個玩家同時參與進行遊戲。 一遊戲進行單元204,該遊戲進行單元204進行實 '際上遊戲的操作時，即玩家開始進行遊戲，該遊戲進 行單元停止動作時，即遊戲結束。 一計分單元205，該單元可將玩家在進行遊戲時， 所得到的分數做紀錄、統計。 > 一驗証對獎單元206,玩家可透過此單元依其積分 選擇所欲兒換之獎品，而該驗證單元將驗証玩家遊戲 積分是否足夠兒換所選取之獎品。 請參考圖五所示，該企業互動模組意涵為： — 一互動模組3 0 0，該互動模組提供玩家與宣傳標的 提供者進行互動。如圖五所示，係當該宣傳標的提供 者為企業時，該互動模組300，可提供企業及玩家進入 > 該互動模組，其中該互動模組3 0 0包含： 一廣告單元3 0 1，企業可針對公司知名度或產品推 廣作為廣告目的，並透過此單元輸入所欲達到廣告效 果之各式宣傳標的，如：商標、公司名稱、公司簡介、 產品名稱、產品簡介…等。 一產品介紹單元3 02，企業可透過此單元將公司簡 介、產品說明…等訊息置放於此，而玩家則可透過此單 元，觀看企業的產品簡介及說明。 14 M356973 一產品題庫單元303,企業可透過此單元對玩家進 行產品認知度之題目性測驗，玩家則可在答對題目後 獲得積分。 一產品銷售單元3 04，企業可透過此單元放置所欲 販售之商品，而玩家可透過此單元，選擇所欲購買之 商品。 請參考圖六所示，係當該宣傳標的提供者為公眾 人物時，該人物互動模組4 0 0提供公眾人物及玩家進 入，其中該人物互動模組，包含： 一粉絲倶樂部單元4 0 1，該玩家進入此一單元，登 錄該玩家的基本資料、喜愛人物、不喜愛人物…等，登 錄的信息將傳送回該網站系統平台或手機系統平台的 後端，建構該玩家與該網站系統平台或手機系統平台 間相連的關係。 一提供訊息單元402，公眾人物可透過此單元傳遞 相關的活動或宣傳訊息...等，而.玩家則可在此單元中搜 尋或報名參加相關公眾人物之活動舉辦。 一 BLOG單元403，公眾人物可透過此單元建立 BLOG，並提供活動信息、宣傳照片…等資料在此單元， 而玩家則可透過此單元，選擇進入喜愛的公眾人物 BLOG内，再透過留言的方式與公眾人物進行互動。 一調研統計單元4 0 4，可產生各種調研問卷與統計 數字，如：公眾人物曝光率、受歡迎程度…等。 一宣傳單元4 05，公眾人物可針對人物本身或舉辦 15 M356973 活動消息作為廣告宣傳之目的，透過此單元輸入所欲 達到宣傳及造勢效果之各式宣傳標的或訊息，如：明星 圖片、政治人物、知名人物圖片、演唱會或演講會訊 息、造勢活動訊息...等；而玩家透過此單元便能夠得到 其相關訊息。 本創作尚包含一遊戲資料庫8 0，且該遊戲資料庫 80包含一網站内儲遊戲單元802及提供一聯網單元 8 0 1，該聯網單元8 0 1連結至其他的遊戲網站，使玩家 也可玩其他遊戲網站上所提供的遊戲。 其中該網站内儲遊戲單元802為該網路業者自行 設計遊戲提供於該網路平台的使用者進行遊戲。 請參考圖七，本創作尚包含一内容提供商模組 5 0 0，該内容提供商可經由此模組進入平台，進行提供 遊戲聯網、決定宣傳標的、建置宣傳廣告牆、匯出玩 家積分...等的動作；此一遊戲聯網業者在加盟本系統平 台之後，一方面可透過本系統平台之贈品、獎品、獎 金…等吸引更多玩家，一方面亦可共享系統平台結盟後 之玩家流量。 本創作對於玩家而言，是一項具有吸引力的娛樂 活動，當玩家在進行遊戲時，會因為專注於遊戲，便 對於所出現的宣傳標的有所印象，進而達到宣傳上的 廣告效益；而對於想要在網路上置入行銷廣告的宣傳 標的提供者而言，本創作不失為另一種創新的方式， 如宣傳標的提供者可為商店、企業、機構組織、公眾 人物…等，而欲進行活動宣傳、商品廣告、企業形象… 16 M356973 時，則宣傳標的提供者可以會員身份進入該網站 在使用授權範圍内將宣傳標的置放於廣告牆上， 參與者觀賞、選擇、植入宣傳標的於遊戲中，使 ' 或企業形象達到高曝光率及高效益的廣告效果； - 傳標的提供者為公眾人物時，即可透過本網站進 入性訊息的宣傳效果，其目的在於，透過該網站 平台或手機系統平台的功能，使得參與者可以在 時，將公眾人物的圖像植入遊戲中可變動單元的 方式，以達到增加公眾人物曝光率與宣傳的效果 φ 者，玩家也可以增加遊戲的興趣，如：在籃球遊 - 可以將遊戲中組員，分別以不同黨籍的政治人物 員，產生對抗，因此增加遊戲的樂趣；再者，也 政治人物的曝光率。此外，本系統平台提供者也 - 有意宣傳的公眾人物收取費用。 本創作中該網站系統平台或手機系統平台之 流程為何？茲舉NIKE此一運動品牌（即宣傳標含 者為企業），作為說明例子之用，其說明如下： • 請參考圖八所示，企業依其會員權益等級， 過宣傳標的I/O裝置連結至該網站系統平台或手 統平台，於該平台上選擇宣傳標的模組登入（步塌 1 0 1);再進行登錄其企業資料，設定需要的使用相 圍，隨後將公司名稱的宣傳標的或產品名稱的宣 的輸入至該平台内，並同時輸入相對應宣傳標的 告訊息，如：企業可輸入NIKE的名稱圖片或新款 圖片（步驟1 0 2);完成輸入的動作後，進入該條令 單元，企業透過此單元將所輸入的宣傳標的作相 ，並 再讓 產品 若宣 行置 系統 遊戲 遊戲 ;再 戲中 為組 增加 可向 動作 ^提供 再透 機系 I利範 傳標 之廣 球鞋 h設定 關的 17 M356973 條件却·令 . 月μ二弋，如：正業將NIKE的名稱圖片及新款球鞋圖 示&疋為相對應的—組圖片，或設定為運動類，僅顯 進於運動類相關的遊戲中（步驟^ ，設定完成後，便 之入I 一獎品提供單元，企業藉由該單元輸入欲提供 等，、⑽項目’如：提供新款球鞋、相關週邊的運動商品... 逯過作為遊戲輸臝的獎品（步驟1〇4)，輸入完成後，則 供的該分類單元’依照企業所設定的條件或企業所提 _決!!關貝料，進行宣傳標的之分類，根據遊戲的種 可ι、’提供的宣傳標的，如：進行運動類的遊戲時，即 遊2 2ΝΙΚΕ的名稱圖片及相對應的新款球鞋圖片於 系當中（步驟1 〇5)，隨後經由該網站系統平台或手機 蝙2平台後端，將企業所輸入的宣傳標的及相關設定 生之後，該網路系統平台業者便會將執行動作所產 騍：費用，傳遞至該網路平台内告知企業繳納費用（步 *月芩考圖九所示，玩家透互 + 系統平台或手機系統平台 模幺Η、饪 -J3 、也進入（步驟2〇1)，隨即便進入選擇遊戲單一 __ 〇〇 一 於琢平台上選擇无 、芡鄉2 υ 1 )，隨即便進入選擇遊齡Μ 由茈 财*早元， 早元選擇進行遊戲的種類’如：玩 类負ίΛ U豕選揠 部勺投籃遊戲（步驟2〇2);完成後，則進入— ^的單元’玩家可由此單元内所提供之各選相 的Φ , # A樣宣 τ ’如：將宣傳標的設定為運動類，即Nl ffi μ \ t 的Has been 0J line is also for the main multi-sports industry | Road, advertising network 吣 Guang by multi-channel 艮 彳 彳 选 选 选 选 , , , , , , , , , , , , , , , , , , , 选 选 选 选 选 选 选 选 选 选 选 选Advertising buys a wide range of purchases, and the station network is big again. 'Everything is in the trouble of entering the second and second. ο 益益一效是告, the general said that the quality is practical to make the Dafa French network not Also common, the formula, the related technology, such as the Republic of China Announcement No. M2970 1 7 is a website marketing device structure improvement, including at least one computer and a browser user; A tracked webpage that links to the client and downloads a tracking program; a servo 6 M356973 organization that is connected to the client, and the server can use the tracking program to connect the client to the client when the network connection is used. The webpage connection data is transmitted to the service organization for analysis; the connection with the servo organization can call the user's management organization to communicate with the user terminal; and the user and the management institution can be linked to the management organization and the user. Audio and servo Communication. In this way, the webpage connection data of the client can be transmitted to the server for analysis, and the function of evaluating the performance of each search website can be achieved, and the management institution can communicate with the client to perform the marketing effect of the website. Another common technique for playing games and awards through the Internet has been disclosed. For example, the Republic of China Bulletin No. 0 0 4 8 7 8 6 6 is a method and finished product for implementation. Drive the game and reward the child change system. The user profile driving and rewarding system is designed to tailor a user to play a computer game on a network game system by first receiving an identification code selected from an identification code group. In the experience, the identification code group includes a usage identification code associated with a user (player) on the network game system, a game identification code associated with a specific game played by the user of the online game system, and A station identification code associated with the location of the game. The online gaming system then changes the computer to execute the game, and the user plays the computer in a manner based on the selected identification code. The foregoing techniques can also be applied to a prize changing system. The current online advertising marketing can't achieve high-efficiency advertising results. Only the Internet has become the mainstream of today or the future. For example, online games are a kind of Internet users who are willing to use it when they are free. Internet activities, therefore, if you can propose a combination of the game's server-side effects, you can reduce the cost of advertising marketing, but also attract The attention of Internet users can make use of the Internet to bring more online business activities. [New content] Therefore, the purpose of this creation is to solve the above-mentioned problems in the prior art. In this creation, a game-oriented e-commerce website with publicity benefits, advertising value or learning effect is proposed, mainly through the function of the website system platform or the mobile phone system platform, so that participants can select several propaganda targets to be embedded in the game, Play the game. At the same time as the game is played, the advertising effect of the target provider can be achieved, and the fun and variability of the game played by the player on the website can be increased. The biggest benefit of this creation is that when the participants go to the system platform of the system platform and its content provider, they can provide the propaganda target in the game, so that the propaganda target provider can achieve the promotion benefit, advertising purpose or learning effect. In order to achieve the above objectives, the present invention proposes a game website e-commerce model with publicity benefits, advertising value or learning effect, which is a function of the website system platform or the mobile phone system platform, so that participants can select and publicize the target provider. Related propaganda targets are embedded in games (such as trademarks, images, text or audio and video) for the game; the architecture of the website system platform mainly includes network system platform operators, gamers or learners, games or learning The content provider and the publicity target provider are composed of four aspects; wherein the publicity target provider provides various publicity targets on a website system platform or a mobile phone system platform, and publicizes and 8 M356973 advertisements through the website system platform or the mobile phone system platform. And when participants play games or learn on the website system platform or the mobile phone system platform, they can achieve the benefits of advertising by viewing, selecting and embedding the propaganda target; and the system platform provider according to the propaganda target provider The required use rights are charged; The website system platform or the mobile phone system platform classifies the attributes of the user as: a publicity provider portal, a player or a learner portal, and a content provider portal; wherein the advertisement provider is different according to the advertisement attribute to be placed. There are three major categories of enterprises, organizations, and public figures. The website system platform or mobile phone system platform includes: a system server that transmits signals to a website or a mobile phone platform through a network operation system. Receiving, in order to access and control the website system platform or the mobile phone system platform, so that the system platform operator can manage and interact with all components and modules in the website system platform or the mobile phone system platform; Player I/O device, through which the player enters the website to play the game; a publicity provider I/O device allows the publicity provider to input through the publicity provider I/O device, Output various forms of promotional tags; a content provider I/O device that allows content to be aligned with the system platform Through this I/O device, the provider can reward its players or learners and share the traffic resources of both parties. The features of this creation and its advantages can be further understood from the description below. Please refer to the attached drawings when reading. 9 M356973 [Embodiment]. In view of the structural composition of the case, and the functions and advantages that can be produced, together with the drawings, a preferred embodiment of the present invention is described in detail below. This creation proposes a game-oriented e-commerce website with publicity benefits, advertising value or learning effect, mainly through the function of the website system platform or the mobile phone system platform, so that participants can select the propaganda target related to the propaganda target provider. In the game, to play the game; make the embedded propaganda target achieve the effect of the advertisement, and also increase the interest of the game participants. The website's architecture consists primarily of system platform operators, game players or learners, game or learning content providers, and propaganda target providers. The propaganda target provider provides the publicity target on a website system platform or a mobile phone system platform, and promotes and advertises through the website system platform or the mobile phone system platform 10, by means of the participant entering the website system platform or the mobile phone system platform 1 When playing or learning in 0, you can achieve the benefits of publicity by watching, selecting, and implanting the propaganda target. Please refer to FIG. 1 , the back end architecture of the website system platform or the mobile phone system platform 10 is constructed in the present invention, comprising: a network server 1 , the network server comprises: a processor 90 1 and a memory The access device 902, the system server 1 transmits and receives a website through a network operating system (shown in the figure) to access and control the website system platform or the mobile phone system platform, so that the system platform provider It can manage and interact with all the components and modules in the website system platform or mobile phone system platform, etc. 10 M356973 system. In this creation, the website system platform or the mobile phone system platform classifies the attributes of the users, which is a difference between the website portals to provide different functions; the system platform operator uses the website application software to set the 'counting game module And integrate the platform, the player module, the content provider module, and the publicity module... to establish the functions provided by the website system platform or the mobile phone system platform. Among them, the propaganda target providers are three categories of enterprises, organizations and public figures according to the different advertising attributes they want to place. A player I/O device 2, through which the player enters the website for game or learning. • A publicity provider I/O device 3, which is used by the publicity target I/O device 3 to input and output various forms of promotional labels, which may be in the form of trademarks, company names, Product name, product photo, audio and video electronic file and related information, etc., in order to achieve the benefits of advertising. A content provider I/O device 4 allows content providers that are aligned with the system platform to provide rewards to their players or learners via the I/O device 4 and share the traffic resources of both parties. According to the framework of the present creation, a website module 100 or a mobile phone system platform is provided with a publicity module 100, a player module 200, an interactive module 300 and a content provider module 500. Please refer to Figure 2, where the propaganda module can provide services according to the membership level, including: 11 M356973 login unit 101, official selection slave, propaganda target provider: base:; donor: enter here Second, through this unit, you can enter the target of the advertising effect: Article: 2: 102' propaganda target provider enters the relevant propaganda of the propaganda target of the propaganda of the relevant propaganda, such as: the standard ··. : The two current game categories, set the corresponding publicity and enjoyment: Medium: Ϊ: 皂元102 'There is still bidding, bidding function or exclusive =:,:::= 传 r provider for the desired input: Hi propaganda target provider to determine the priority user; when, the article: for a small number of propaganda target providers to use together, this, 'incoming _ single 兀 will provide the bidding function to the propaganda target provider separately = play tender Or limit the game to the propaganda of the propaganda target. 彳Zhao Zaoyi 1〇3' propaganda target provider through this unit force, == reward item, thereby adding to the game’s attraction With multi-subject to high exposure to enhance advertising effectiveness. Every play of the person..., in the second m yuan ι〇4, the classification unit is set according to the conditions of the propaganda target of the propaganda target, and is displayed in the relevant kind of game or provides 12 M356973 propaganda. The game is matched with the conditions set by the propaganda target provider (please refer to Figure 4); the game types can be divided into: puzzle, reaction, learning, competition, probability and Boao. The classification unit can provide different propaganda targets for different types of games for the player to select; when the same game has multiple propaganda target providers, the bidding or bidding method according to the condition unit 1 0 2 can be used. , determine the priority position or use rights of the same game image display. The classification unit 104 can also classify the input propaganda target according to the industry, product use, etc. of the propagator, to determine the display of the propaganda target in the relevant category of the game. For advertising. A charging unit 105, the network system platform operator can charge the propaganda target provider according to the requirements of the network usage rights required by the propaganda target provider and the setting conditions of the input propaganda target. Referring to FIG. 3, the player module includes: a selection game unit 201, through which the player can select the type of the game; wherein the game type is divided into: puzzle, reaction, learning, competition Classes, probability classes, and game classes. Upon selection of the target unit 202, the player can select a favorite target in each of the styles provided in the unit to place the selected target in the game. Selecting the game play unit 2 0 3, the player can select the game to start the game through the unit; the game can be played in single player mode, dual 13 M356973 mode or multiplayer mode; wherein the single player mode is the player and In the computer battle, the two-person mode is the confrontation between two people, and the multiplayer mode is that several players participate in the game at the same time. A game progress unit 204, when the game progress unit 204 performs an operation of the real game, that is, when the player starts the game, and the game progress unit stops operating, that is, the game ends. A scoring unit 205, which records and counts the scores obtained by the player while playing the game. > A verification pair award unit 206, through which the player can select the prize to be changed according to his or her points, and the verification unit will verify whether the player's game score is sufficient for the selected prize. Referring to Figure 5, the enterprise interaction module is: - An interactive module 300, which provides the player with the provider of the promotional target. As shown in FIG. 5, when the provider of the promotional target is a business, the interactive module 300 can provide the enterprise and the player to enter the interactive module, wherein the interactive module 300 includes: an advertising unit 3 0 1. The company can target the company's popularity or product promotion as an advertising purpose, and input various promotional targets such as: trademark, company name, company profile, product name, product introduction, etc., to achieve the advertising effect through this unit. A product introduction unit 3 02, through which companies can place information such as company profiles, product descriptions, etc., and players can view the company's product briefs and descriptions through this unit. 14 M356973 A product question bank unit 303, through which the company can conduct a product test of the product's awareness of the product, and the player can earn points after answering the question. A product sales unit 3 04, through which the company can place the goods to be sold, and the player can select the products to be purchased through this unit. Please refer to FIG. 6 , when the provider of the publicity target is a public figure, the character interaction module 400 provides public characters and players to enter, wherein the character interaction module includes: a fan club unit 4 0 1. The player enters this unit, logs in the player's basic information, favorite characters, dislikes, etc., and the login information is transmitted back to the back end of the website system platform or the mobile phone system platform to construct the player and the website system. The relationship between platforms or mobile phone system platforms. A message unit 402 is provided through which public figures can communicate relevant events or promotional messages, etc., and the player can search or sign up for the event of the relevant public figures in the unit. A BLOG unit 403, the public character can establish a BLOG through the unit, and provide information such as event information, promotional photos, etc. in this unit, and the player can select to enter the favorite public character BLOG through the unit, and then through the message manner. Interact with public figures. A survey and statistics unit 4 0 4 can generate various survey questionnaires and statistics, such as: public person exposure, popularity...etc. A publicity unit 4 05, the public figures can target the characters themselves or hold 15 M356973 event messages for the purpose of advertising, through this unit to input various propaganda targets or messages that want to achieve the propaganda and revamp effect, such as: star pictures, political figures , pictures of famous people, concert or speech messages, information on campaigns, etc., and players can get relevant information through this unit. The present invention also includes a game database 80, and the game database 80 includes a website storage game unit 802 and a network unit 810. The network unit 810 connects to other game websites, so that the player also Play games available on other game sites. The website storage game unit 802 is a game provided by the network provider to the user of the network platform. Please refer to FIG. 7 , the present application also includes a content provider module 500, through which the content provider can enter the platform to provide game networking, determine the propaganda target, build the advertising wall, and remit the player points. ... such as the action; this game networking industry after joining the system platform, on the one hand, through the system platform gifts, prizes, bonuses, etc. to attract more players, on the other hand can also share the system platform after the alliance of players flow. This creation is an attractive entertainment activity for the player. When the player is playing the game, he will be impressed by the appearance of the propaganda target because of the focus on the game, thereby achieving the advertising effectiveness of the promotion; This creation is another innovative way for providers who want to place marketing ads on the web. For example, the propaganda provider can be a store, a business, an organization, a public figure, etc. Promotion, product advertisement, corporate image... 16 M356973, the propaganda target provider can enter the website as a member, and put the propaganda target on the advertising wall within the scope of use authorization. Participants view, select, and implant the propaganda target on the game. In order to achieve a high-exposure and high-efficiency advertising effect of the corporate image; - when the provider of the target is a public figure, the promotional effect of the sexual message can be accessed through the website, and the purpose is to use the website platform or mobile phone The function of the system platform allows participants to embed images of public figures into the game at the time. In the way of moving units to increase the exposure of public figures and the effect of publicity, players can also increase the interest of the game, such as: in basketball games - players in the game can be confronted with political figures of different party members. So increase the fun of the game; in addition, the exposure of political figures. In addition, the system platform provider also - public figures who are interested in advertising fees. What is the process of the website system platform or the mobile phone system platform in this creation? Let's take a NIKE sports brand (that is, the propaganda target is the enterprise). As an illustrative example, the explanation is as follows: • Please refer to Figure 8 for the company to communicate with the target I/O device according to its membership level. Go to the website system platform or the platform of the website, select the module to be advertised on the platform (step 1 1 1); then log in to the enterprise data, set the required usage, and then the target name of the company or The declaration of the product name is input into the platform, and at the same time, the corresponding advertisement message is input, for example, the enterprise can input the name picture or the new picture of NIKE (step 1 0 2); after completing the input action, enter the order unit Through this unit, the enterprise will input the publicity target of the input, and then let the product declare the system game game; in the play, add the set to the action machine to provide the machine to the machine. The condition of 17 M356973 is only for the order of the month. For example, Zhengye will use NIKE's name picture and the new sneaker icon & 疋 as the corresponding - group picture, or set to operate Class, only in the sports related game (step ^, after the setting is completed, it will be entered into the I prize offering unit, the enterprise input through the unit to provide, etc., (10) the project 'such as: providing new shoes, related Peripheral sports goods... After passing the prize as a game naked (step 1〇4), after the input is completed, the classified unit provided is 'in accordance with the conditions set by the company or the company's decision!! The classification of the propaganda target, according to the game's kind of ι, 'provided the propaganda target, such as: when playing sports games, that is, the name picture of the 2 2 及 and the corresponding new sneaker picture are in the department (step 1 〇 5), after the publicity target and related settings entered by the enterprise via the website system platform or the mobile phone bat 2 platform back end, the network system platform operator will pass the execution fee: the fee to the Inform the company to pay the fee within the network platform (step * month 芩 test shown in Figure 9, the player through the + system platform or mobile phone system platform model, cooking - J3, also enter (step 2 〇 1), and then enter Select a game __ 〇〇一琢琢 on the platform to choose no, 芡乡2 υ 1), and then enter the choice of age Μ 茈 * 早 早 早 早 早 早 选择 选择 选择 选择 选择 选择 选择 选择 选择 选择 选择 选择 选择 选择 选择 选择 选择 选择 选择 选择 选择 选择 选择 选择 选择 选择 选择U selects the scooping game of the crotch (step 2〇2); after completion, enters the unit of ^^. The player can select the Φ of each selected phase in this unit, #A样宣τ', such as: Set to sports class, ie Nl ffi μ \ t
Nike新款球鞋圖片…等’選擇搭配於μ 要數量的宣傳標的，以將所選擇的言傳_ ^ ^ . 一 Ύ 的晉 a T (步驟203);宣傳標的選定後’便進入π 法軍士 八下一 、半疋，玩家可選擇該遊戲的玩法’如：選擇上 的故法為單人模式，即為與電腦對戰（步驟 18 M356973 進入遊戲，該遊戲進行單元執行模擬遊戲的動作，即 玩家開始進行遊戲，該遊戲進行單元停止動作，即遊 戲結束（步驟2 0 5);當遊戲結束後，透過計分單元，取 ' 得玩家在進行遊戲時，所得到的分數做紀錄、統計後， - 告知玩家（步驟206);玩家於該平台上可選擇是否進行 獎品兒換，並透過一驗證對獎單元，驗証玩家遊戲分 數是否足夠兒換所選取之獎品（步驟207)。 本創作中該網站系統平台或手機系統平台提供多 種具有擴大廣告或宣傳活動的效果置入遊戲中，並對Nike new sneakers picture...etc. 'Choose the number of propaganda targets with μ to match the selected words _ ^ ^ . Ύ 晋 a (step 203); after the propaganda target is selected, it will enter the pi sergeant One or a half, the player can choose the gameplay of the game'. For example, the choice of the game is single player mode, that is, to play against the computer (step 18 M356973 enters the game, the game performs unit simulation game action, that is, the player starts The game is played, the game is stopped by the unit, that is, the game ends (step 2 0 5); when the game is over, through the scoring unit, the player gets the record and statistics after the game is played. The player is informed (step 206); the player can select whether to perform the prize change on the platform, and verify whether the player's game score is enough to change the selected prize through a verification of the prize unit (step 207). System platform or mobile phone system platform provides a variety of effects with expanded advertising or promotional activities into the game, and
I 遊戲的輸臝設置獎勵，增加參與者進行遊戲的動力； 其目的在於進入該平台進行遊戲的使用者，在進行遊 戲並想要獲取獎勵的同時，能夠專心的看見廣告，進 而達到強大的廣告效果。 _ 综上所述，本案人性化之體貼設計，相當符合宣 傳者及其受眾的實際需求；其具體改進了現有廣告缺 失，相較於習知技術明顯具有突破性之進步優點，確 實具有宣傳功效之增進，且非易於達成。本案未曾公 ί 開或揭露於國内與國外之文獻與市場上，已符合專利 法規定。 上列詳細說明係針對本創作之一可行實施例之具 體說明，惟該實施例並非用以限制本創作之專利範 圍，凡未脫離本創作技藝精神所為之等效實施或變 更，均應包含於本案之專利範圍中。 19 M356973 【圖式簡單說明】 圖一顯示本創作之整體架構示意圖。 圖二顯示本創作中該宣傳標的模組之架構示意 圖。 圖三顯示本創作中該玩家模組之架構示意圖。 圖四顯示本創作中該分類單元進行遊戲分類之示 意圖。 圖五顯示本創作中該宣傳標的提供者為企業時， 其互動模組之架構示意圖。 圖六顯示本創作中該宣傳標的提供者為公眾人物 時，其互動模組之架構示意圖。 圖七顯示本創作中該内容提供商模組之架構示意 圖。 圖八顯示本創作中該宣傳標的提供者為企業時， 企業進入該宣傳標的模組之動作流程圖。 圖九顯示本創作中該宣傳標的提供者為企業時， 玩家進入該玩家模組之動作流程圖。 【主要元件符號說明】 1 網路伺服器 2 玩家I/O裝置 3 宣傳標的提供者I/O裝置 20 M356973 4 内容提供商I/O裝置 10 網 站 系 統 平 台 80 遊 戲 資 料 庫 100 宣 傳 標 的 模 組 101 登 陸 單 元 102 條 件 單 元 103 獎 勵 提 供 單 元 1 04 分 類 單 元 105 收 費 單 元 200 玩 家 模 組 201 選 擇 遊 戲 單 元 202 選擇宣傳標的圖符單元 203 選擇玩法單元 204 遊戲進行單元 2 0 5 計分單元 2 0 6 驗證單元 300 企業互動模組 301廣告單元 3 0 2 產品介紹單元 303 產品題庫單元 3 04產品銷售單元 4 0 0 人物互動模組 4 0 1 粉絲俱樂部單元 402 提供訊息單元 403 BLOG 單元 404 調研統計單元 21 M356973 405 宣傳單元 5 0 0 内容提供商模組 8 0 1 聯網單元 802 網站内儲遊戲單元 9 0 1 處理器 9 0 2 記憶存取裝置I game's nude setting rewards, increasing the motivation of the participants to play the game; the purpose is to enter the platform for the game users, while playing the game and want to get rewards, can concentrate on seeing the ads, and then achieve powerful advertising effect. _ In summary, the humanized and considerate design of this case is quite in line with the actual needs of the propagandists and their audiences; it specifically improves the lack of existing advertisements, and has obvious breakthrough advantages compared with the prior art. The promotion is not easy to achieve. The case has not been publicly disclosed or disclosed in domestic and foreign literature and markets, and has complied with the provisions of the Patent Law. The detailed description above is a detailed description of one of the possible embodiments of the present invention, and the embodiment is not intended to limit the scope of the patents, and the equivalent implementations or modifications that are not included in the spirit of the present invention should be included in The patent scope of this case. 19 M356973 [Simple description of the diagram] Figure 1 shows the overall architecture of the creation. Figure 2 shows the schematic diagram of the module of the propaganda target in this creation. Figure 3 shows the architecture of the player module in this creation. Figure 4 shows the intent of classifying the game in this creation. Figure 5 shows the architecture of the interactive module when the provider of the promotional target is an enterprise in this creation. Figure 6 shows the structure of the interactive module when the propaganda target of the creative is a public figure in this creation. Figure 7 shows the architectural diagram of the content provider module in this creation. Figure 8 shows the flow chart of the action of the enterprise entering the module of the promotion target when the provider of the promotion target is the enterprise in the creation. Figure 9 shows the flow chart of the action of the player entering the player module when the provider of the target in the creation is an enterprise. [Main component symbol description] 1 Web server 2 Player I/O device 3 Propaganda target I/O device 20 M356973 4 Content provider I/O device 10 Website system platform 80 Game database 100 Propaganda target module 101 Login unit 102 Condition unit 103 Reward providing unit 1 04 Classification unit 105 Charging unit 200 Player module 201 Selecting game unit 202 Selecting the icon of the propaganda icon 203 Selecting the game unit 204 Game proceeding unit 2 0 5 Scoring unit 2 0 6 Verification unit 300 Enterprise Interaction Module 301 Advertising Unit 3 0 2 Product Introduction Unit 303 Product Question Bank Unit 3 04 Product Sales Unit 4 0 0 Person Interaction Module 4 0 1 Fan Club Unit 402 Provides Message Unit 403 BLOG Unit 404 Survey Statistics Unit 21 M356973 405 Promotion unit 5 0 0 content provider module 8 0 1 network unit 802 website storage game unit 9 0 1 processor 9 0 2 memory access device
22twenty two