TWI812882B - Analysis device for activity effectiveness - Google Patents
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Abstract
本發明活動成效的分析裝置主要包含活動資料庫、活動分類資料庫、分析模組、傳送模組。分析模組取得符合分析條件所需的複數活動資料,並進一步基於該活動分類相對的複數個族群屬性、以及該活動問券中的人員基本資料,並再依據不同該分析條件所指定的權重分配,而得出該社區名稱的活動傾向,而依據該活動傾向產生包含複數個活動索引碼之推薦活動清單,該活動傾向正相關於該活動資料的該報名人數。 The activity effectiveness analysis device of the present invention mainly includes an activity database, an activity classification database, an analysis module, and a transmission module. The analysis module obtains the plurality of activity data required to meet the analysis conditions, and further distributes them based on the attributes of the plurality of groups corresponding to the activity classification and the basic information of the personnel in the activity questionnaire, and then distributes them according to the weights specified by the different analysis conditions. , and the activity tendency of the community name is obtained, and a recommended activity list containing a plurality of activity index codes is generated based on the activity tendency, and the activity tendency is directly related to the number of applicants of the activity data.
Description
本發明係關於一種活動推薦裝置,尤指一種活動成效的分析裝置。 The present invention relates to an activity recommendation device, and in particular to an activity effectiveness analysis device.
現行房地產買賣或租賃管道除了透過社區公佈欄或實體服務店面之外,由於房產網站能提供全國房產買賣或租賃的詳細資訊,且可結合個人化需求服務,故網站資訊科技已成為房地產業者近來努力發展和開發的目標,以提昇房地產業者的競爭力。 In addition to the current channels for real estate sales or leasing through community bulletin boards or physical service stores, real estate websites can provide detailed information on real estate sales or leasing across the country, and can provide services based on personalized needs. Therefore, website information technology has become a recent endeavor of the real estate industry. The goal of development and development is to enhance the competitiveness of real estate players.
只是,除了網站功能的強化,若能進一步配合更多元的社區活動,更能增進業者與居民之間的互動關係,進而培養出信賴感。只是,例如中元普渡、中秋節、端午節等等社區活動所需的活動不盡相同,非常考驗著主辦者對於這些活動的掌握度,否則得面臨活動進行中才赫然發現缺少了什麼活動,而使得活動辦得不夠圓滿,喪失當初舉發或是參與社區活動的初衷。 However, in addition to the enhancement of website functions, if it can further cooperate with more diverse community activities, it can enhance the interactive relationship between the industry and residents, thereby cultivating a sense of trust. However, community activities such as Zhongyuan Purdue, Mid-Autumn Festival, Dragon Boat Festival and other community activities require different activities, which greatly tests the organizers' mastery of these activities. Otherwise, they will have to find out what activities are missing during the activities. , which makes the event less than satisfactory and loses the original intention of raising the issue or participating in community activities.
另外,在商言商,業者舉發或是參與社區活動還是希望能知道是否能提升社區居民對於業者的認同度、信賴感,以便能加以改進、以及事後做檢討。 In addition, when it comes to business discussions, operators still hope to know whether community residents' recognition and trust of the operators can be enhanced by raising complaints or participating in community activities, so that they can make improvements and conduct subsequent reviews.
職是之故,申請人有鑑於習知技術之缺失,發明出本案「活動成效的分析裝置」,以改善前述缺失。 For this reason, the applicant, in view of the shortcomings of the conventional technology, invented the "Activity Effectiveness Analysis Device" in this case to improve the aforementioned shortcomings.
為了克服習知技藝所存在的問題,本發明提供一種本發明活動成效的分析裝置主要包含活動資料庫、活動分類資料庫、分析模組、傳送模組。分析模組取得符合分析條件所需的複數活動資料,並進一步基於該活動分類相對的複數個族群屬性、以及該活動問券中的人員基本資料,並再依據不同該分析條件所指定的權重分配,而得出該社區名稱的活動傾向,而依據該活動傾向產生包含複數個活動索引碼之推薦活動清單,該活動傾向正相關於該活動資料的該報名人數。本發明所提供的活動成效的分析裝置提出一種活動成效的分析裝置可以協助主辦或打算參與活動的人員,可以更清楚知道每種不同活動所需要用到的活動,盡量減少活動有缺漏的情況,而能圓滿的完成參與社區活動,同時又能利用相對的二維條碼追蹤每個活動所創造的更進一步互動,以間接評估當初參與活動的成效。 In order to overcome the problems existing in the conventional art, the present invention provides an activity effectiveness analysis device of the present invention, which mainly includes an activity database, an activity classification database, an analysis module, and a transmission module. The analysis module obtains the plurality of activity data required to meet the analysis conditions, and further distributes them based on the attributes of the plurality of groups corresponding to the activity classification and the basic information of the personnel in the activity questionnaire, and then distributes them according to the weights specified by the different analysis conditions. , and the activity tendency of the community name is obtained, and a recommended activity list containing a plurality of activity index codes is generated based on the activity tendency, and the activity tendency is directly related to the number of applicants of the activity data. The activity effectiveness analysis device provided by the present invention provides an activity effectiveness analysis device that can assist those who organize or plan to participate in activities, and can more clearly understand the activities required for each different activity, and minimize the lack of activities. While participating in community activities can be successfully completed, the corresponding QR code can be used to track the further interactions created by each activity to indirectly evaluate the effectiveness of the original participation activities.
本發明所提供的活動成效的分析裝置除了評估活動舉辦的成效,還可以依據該成效,進一步提出建議,以避免繼續浪費資源舉辦該社區根本沒什麼興趣的活動。 In addition to evaluating the effectiveness of the event, the activity effectiveness analysis device provided by the present invention can also make further suggestions based on the effectiveness to avoid continuing to waste resources in organizing activities that the community has no interest in at all.
10:活動成效的分析裝置 10: Analysis device for activity effectiveness
101:活動資料庫 101:Activity database
7:活動分類資料庫 7: Activity classification database
102:記錄空間 102:Record space
103:記錄模組 103:Recording module
105:傳送模組 105:Teleport module
106:呈現模組 106:Present module
107:分析模組 107:Analysis module
5:客戶端設備 5: Client device
100:列印機構 100: Printing organization
10:框架 10:Frame
12:第一容室 12:The first room
121:碳帶軸連結座 121: Carbon belt shaft connecting seat
13:第二容室 13:Second room
131:碳帶回收連結座 131: Ribbon recycling connector
20:印字頭 20:Print head
30:碳帶軸 30: Carbon ribbon shaft
40:碳帶回收軸 40: Ribbon recovery shaft
200:條碼列印機 200:Barcode printer
210:上機殼 210: Upper case
220:下機殼 220: Lower the casing
240:上蓋 240: Upper cover
300:條碼標籤 300:Barcode label
第一圖顯示本發明所提活動成效的分析裝置的具體實施例的系統示意圖。 The first figure shows a system schematic diagram of a specific embodiment of the activity effectiveness analysis device of the present invention.
第二圖顯示本發明所提活動成效的分析裝置的具體實施例的另一示意圖。 The second figure shows another schematic diagram of a specific embodiment of the activity effectiveness analysis device of the present invention.
第三圖顯示本發明的條碼列印機的示意圖。 The third figure shows a schematic diagram of the barcode printer of the present invention.
本發明將藉由下述之較佳實施例及其配合之圖式,做進一步之詳細說明。 The present invention will be further described in detail through the following preferred embodiments and accompanying drawings.
參考第一圖,本發明活動成效的分析裝置10主要包含活動資料庫101、活動分類資料庫7、分析模組107、傳送模組105。客戶端設備5透過網際網路與本發明所提活動成效的分析裝置10互相進行資料的傳遞。具體而言,呈現模組106將欲呈現的畫面傳送到客戶端設備5進行呈現,且使用者於呈現模組106所呈現的各種畫面中所輸入的資訊都是先接收,並進一步將資訊傳遞給相關的模組,但這不意味著本發明所提活動成效的分析裝置10必須包含呈現模組106。前述客戶端設備5可以是桌上型電腦、筆記型電腦、平板電腦或智慧型手機等。
Referring to the first figure, the activity
活動資料庫101儲存複數活動資料,該活動屬性至少包含活動內容、活動分類、活動問券,該活動內容至少記錄了時間、社區名稱、舉辦活動的分店名單及其報名人數,該活動問券至少記錄了參與活動的人員基本資料。
The
舉例來說,為中元普渡的該活動內容除了記錄了時間、社區名稱、舉辦活動的分店名單及其報名人數以外,更重要的是包含活動所需準的物品:1.三牲:葷、素皆可。(雞、鵝或鴨一隻、豬肉一塊、魚一條);2.茶或酒:三、五、七、九或十一小杯。3.食品:可準備方便耐放的餅乾、罐頭、泡麵、飲料。4.水果:每一種水果的數量需為單數(1、3、5),不可拜鳳梨及「不需吐籽」的水果(如: 番茄、芭樂),不可以合拜香蕉、李子跟梨子,有「招、你、來」的意思,傳說會把好兄弟叫來家裡。5.活動:臉盆、新毛巾。6.紙錢:普渡金紙、好兄弟的銀紙各一份。7.香、祭旗。8.鮮花兩束。 For example, the content of this event for Zhongyuan Pudu not only records the time, community name, list of branches hosting the event and the number of applicants, but more importantly, it also includes the correct items required for the event: 1. Three animals: meat, All are acceptable. (One chicken, goose or duck, one piece of pork, one fish); 2. Tea or wine: three, five, seven, nine or eleven small cups. 3. Food: You can prepare biscuits, cans, instant noodles, and drinks that are convenient and durable. 4. Fruit: The quantity of each fruit must be an odd number (1, 3, 5). Pineapples and fruits that "do not need to spit out seeds" are not allowed (such as: Tomato, guava), bananas, plums and pears cannot be worshiped together. It means "recruit, you, come". It is said that good brothers will be called to the home. 5. Activities: washbasin, new towels. 6. Paper money: one each from Pudu gold paper and Good Brothers’ silver paper. 7. Incense and sacrificial flags. 8. Two bouquets of flowers.
活動分類資料庫7儲存複數活動分類資料,每個活動分類資料均具有族群索引碼、以及該族群索引碼所屬的複數個族群屬性,而每個族群屬性主要是以活動標籤所定義。舉例來說,故事屋活動、DIY活動、桌游活動等等,這類活動屬於親子活動分類,而其活動標籤則為適合家長與小孩一同參加。中元普度活動屬於傳統習俗活動分類,而其活動標籤則為適合有相關信仰的人參加。
The
簡單來說,分析模組107依據該活動資料庫中的該活動內容,取得符合分析條件所需的複數活動資料,並進一步基於該活動分類相對的複數個族群屬性、以及該活動問券中的人員基本資料,並再依據不同該分析條件所指定的權重分配,而得出該社區名稱的活動傾向,而依據該活動傾向產生包含複數個活動索引碼之推薦活動清單,並利用傳送模組105傳送這些資料,使得客戶端裝置5得以呈現該推薦活動清單。該活動傾向正相關於該活動資料的該報名人數。
To put it simply, the
具體來說,分析條件為台北市大安區民炤里6月份活動分析,因此系統到發現由甲、乙、丙三家分店,一起在[美好社區]舉辦活動等等數筆活動資料,然後又進一步發現到在複數個族群屬性中親子活動分類最常出現且累積起來的報名人數是最多,但同時又發現到傳統習俗活動分類舉辦次數比較少,但平均每次活動的報名人數卻是各類活動中最多。也就是說,也許是當地分店人員誤以為親子活動分 類是最受歡迎,而經常舉辦親子活動分類的活動,而比較少舉辦傳統習俗活動分類,因此為了要算出每個社區的該活動傾向,以及相對的推薦活動清單,不能單純只看報名人數,還需要以適當地權重分配,排除人為因素,避免由人為主觀判斷下,所創造出比較高度需求的活動,而對活動傾向產生誤解。此外,還需要再搭配該活動問券中的人員基本資料來作進一步確認,例如從問券得知親子活動分類的活動中報名人員的年齡都普遍偏高,而非兒童為主時,這很可能代表該活動其實不怎麼受到兒童歡迎。不過,不論如何該活動傾向正相關於該活動資料的該報名人數。 Specifically, the analysis condition is the analysis of activities in Minzhili, Da'an District, Taipei City in June. Therefore, the system found that three branches A, B, and C held activities together in [Wonderful Community], etc., and then went further. It was found that parent-child activity categories appear most frequently among multiple ethnic groups and have the largest cumulative number of signups. However, it was also found that traditional customs activities were held less often, but the average number of signups for each activity was various. Most hits. In other words, maybe the local branch staff mistakenly thought that parent-child activities were divided into Category is the most popular, and activities in the parent-child category are often held, while traditional custom activities are rarely held. Therefore, in order to calculate the activity tendency of each community and the corresponding list of recommended activities, we cannot simply look at the number of applicants. It is also necessary to allocate appropriate weights to eliminate human factors and avoid misunderstanding the tendency of activities by creating activities with high demand based on human subjective judgment. In addition, it is necessary to match the basic information of the personnel in the activity questionnaire for further confirmation. For example, from the questionnaire, we can know that the age of the applicants in the activities classified as parent-child activities is generally on the higher side, and this is very difficult when the majority of the participants are not children. It may mean that this activity is not very popular with children. However, in any case, the activity trend is directly related to the number of registrants of the activity data.
在問券的統計上是有統計活動興趣上,是有將我們有的一些活動類別列在上方,當然也是有其他的部份。可以看出這個社區會對哪些比較有興趣。此外,在居家服務活動中,部份也是有進行統計,例如居家生活類的活動中有一日水電工、講座等。 The statistics of the questionnaires include statistics on activity interests. Some of the activity categories we have are listed above. Of course, there are also other parts. You can see which ones this community would be interested in. In addition, statistics are also collected for some home service activities, such as one-day plumbers, lectures, etc. in home life activities.
除了分析每個社區的該活動傾向,還可以進一步分析分店成效。分析模組107依據該活動資料庫中的該活動內容,取得符合該分析條件所需的複數活動資料,並進一步依據舉辦活動的該分店名單及其報名人數來分析出每個分店的分店成效,該分店成效正相關於該活動資料的該報名人數。除了人數以外,還可以針對填寫問券或其他更進一步互動的意願來作評估。
In addition to analyzing the activity tendencies of each community, the effectiveness of the branches can also be further analyzed. The
分店成效中涉及到預算分配,也就是針對特定活動分類、以及參與活動,而得出複數個參與團體及其各自費用分攤的分攤比例。舉例來說,如果所接收到的活動分類為中元普渡,分析模組107
則會從活動資料庫101獲取例如三牲等等的活動。如此,使用者只需簡單的選擇特定族群,即可讓系統搜尋出相對的活動,以供挑選。這其中,由於全部的該活動內容、活動分類、活動問券均為已知,因此可以先計算出參與活動所需的總預算,然後依據參與活動的複數個參與團體及其各自費用分攤的分攤比例,產生除了包含複數個活動索引碼之推薦活動清單,還可得知。
Branch performance involves budget allocation, that is, based on specific activity categories and participating activities, the sharing ratios of multiple participating groups and their respective cost sharing are obtained. For example, if the received activity is classified as Zhongyuan Pudu, the
為了避免精進薦活動清單的周全性,該薦活動清單還可以再考慮全體使用者的選取行為,以避免過多的活動,導致使用者仍然無法做到周全。 In order to avoid improving the comprehensiveness of the recommended activity list, the recommended activity list can also consider the selection behavior of all users to avoid too many activities, resulting in users still being unable to be comprehensive.
參考第二圖,其顯示本發明所提活動成效的分析裝置的具體實施例的系統示意圖。客戶端裝置5與儲存複數活動資料的活動資料庫101可透過不特定通訊手段互相傳遞訊息。可提供推薦活動清單的傳送裝置10至少包括記錄空間102、用於接收來自客戶端設備5的使用者輸入的用於記錄選取行為的記錄模組103。記錄空間102則配置用以儲存以複數筆選取紀錄,每筆選取紀錄為使用者代碼所分別對應的該活動索引碼。
Refer to the second figure, which shows a system schematic diagram of a specific embodiment of the activity effectiveness analysis device of the present invention. The
簡單來說,當使用者利用客戶端設備5選取系統所提供的活動查看網站時,記錄模組103會偵測並接收來自客戶端裝置的選取事件。由於該選取事件包含該使用者代碼、該活動索引碼,因此可以收藏該選取事件中該使用者代碼、該活動索引碼所對應的活動資料至該記錄空間102中。
To put it simply, when the user uses the
在本發明活動成效的分析裝置10中,進一步允許使用者
針對特定活動分類自行增加更多活動,因此記錄模組103只要所收集的該選取事件達到某一定的水準,能產出有意義的推薦活動清單時。換言之,只要分析模組107在接收欲搜找的特定活動分類,除了依據該活動分類的該族群屬性中以活動標籤所定義的內容進行搜尋外,還能基於該使用者代碼所屬的複數筆選取紀錄,而歸納出在複數筆選取紀錄中的該活動索引碼,具有高度推薦性的該活動屬性,並利用該傳送模組傳遞該推薦活動清單給該使用者代碼所屬的該客戶端裝置5。這其中,該推薦活動清單為相關於高度推薦性的該活動屬性之至少一筆活動索引碼。
In the activity
參考第二圖,其顯示本發明所提活動成效的分析裝置的具體實施例的另一系統示意圖。活動成效的分析裝置10與儲存複數活動資料的活動資料庫101可透過不特定通訊手段互相傳遞訊息,而可提供推薦活動清單的傳送裝置10至少包括記錄空間102、用於接收來自客戶端設備5的使用者輸入的用以搜尋和比對資料庫101中的活動資料的分析模組107、用以呈現各種畫面的呈現模組106、用於記錄選取行為的記錄模組103。
Refer to the second figure, which shows another system schematic diagram of a specific embodiment of the activity effectiveness analysis device of the present invention. The activity
透過呈現模組106所呈現的搜尋畫面20輸入搜尋條件,輸入的方式可為利用選單點選或經由鍵盤鍵入等。先透過網際網路接收來自客戶端設備5的搜尋條件,並將該搜尋條件傳送至分析模組107。分析模組107比對該搜尋條件與資料庫101中的複數活動資料,從而產生搜尋結果,該搜尋結果包含與該搜尋條件相符的複數期望活動資料及與該複數期望活動資料對應的複數活動索引碼,每一期望活動
資料對應專屬的一活動索引碼。在一較佳具體實施例中,每一活動都具有不與其他活動重複的一活動編號作為其特有的活動索引碼。
Search conditions are input through the search screen 20 presented by the
為了能辨識每個活動的效益,可利用相對的二維條碼追蹤每個活動所創造的更進一步互動,以間接評估當初參與活動的成效。也就是說,居民參與活動之後,對於業者產生了正面的印象,有可能會掃描活動上所貼的二維條碼,進而讓系統掌握到該互動關係產生的來源可能是該項活動。 In order to identify the benefits of each activity, corresponding 2D barcodes can be used to track further interactions created by each activity to indirectly evaluate the effectiveness of the initial participation in the activity. In other words, after residents participate in an activity and have a positive impression of the industry, they may scan the QR code posted on the activity, allowing the system to understand that the source of the interactive relationship may be the activity.
請參閱第三圖,第三圖所示本發明條碼列印機的示意圖。如第三圖所示,本發明之條碼列印機之列印機構100包含框架10,該框架10設有至少一對鎖合孔,該鎖合孔藉由螺栓穿鎖固定於條碼列印機200之上機殼210頂端,該框架10下端形成有第一容室12,上端則形成第二容室13,該第一容室12內兩側分別設有碳帶軸連結座121,該第二容室13內兩側分別設有碳帶回收軸連結座,該碳帶連結座121及碳帶回收連結座均連結至該條碼列印機200之電動驅動機構(圖未顯示),以受該條碼列印機200之驅動運轉。印字頭20結合於該框架10中之第一容室12與第二容室13間之位置,該印字頭20提供條碼標籤300列印之用。碳帶軸30連結於該框架10之第一容室12的碳帶軸連結座121上,使該碳帶軸30納置於第一容室12內,以提供碳帶捲繞儲存及供印字頭20進行條碼標籤300印字操作時所需之碳粉。碳帶回收軸40樞接於框架10之第二容室13的碳帶回收軸連結座131上,使碳帶回收軸40納置於第二容室13內,並與該碳帶軸30呈反向之配置位置,以提供碳帶於印字頭20進行條碼標籤300印字操作後之回收儲存。
Please refer to the third figure. The third figure shows a schematic diagram of the barcode printer of the present invention. As shown in the third figure, the printing mechanism 100 of the barcode printer of the present invention includes a
如此一來,可利用傳送模組105傳送該族群索引碼,並利用列印機構100使得所列印出來的該條碼圖案相對應於該族群索引碼,以利貼在活動上進行追蹤。
In this way, the
本發明以上述的較佳實施例與範例作為參考而揭露,讀者須了解這些例子是用於描述而非限定之意。凡習知此技藝者,在不脫離本發明的精神與範圍之下,當可做各種組合與修飾,其仍應屬在本發明專利的涵蓋範圍之內。 The present invention is disclosed with reference to the above-mentioned preferred embodiments and examples. Readers should understand that these examples are for description rather than limitation. Those skilled in this art can make various combinations and modifications without departing from the spirit and scope of the invention, and they should still be within the scope of the patent of the invention.
10:活動成效的分析裝置 10: Analysis device for activity effectiveness
7:活動分類資料庫 7: Activity classification database
101:活動資料庫 101:Activity database
105:傳送模組 105:Teleport module
106:呈現模組 106:Present module
107:分析模組 107:Analysis module
5:客戶端設備 5: Client device
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Citations (4)
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TW201606695A (en) * | 2014-08-15 | 2016-02-16 | 臺北市立聯合醫院 | Community-based integrated screening and management system |
TW201935369A (en) * | 2018-02-09 | 2019-09-01 | 麟數據科技股份有限公司 | Network transaction management method and system of opinion leader and storage medium capable of stopping fake effects and increasing the reliability of evaluation rules |
TW202022637A (en) * | 2018-12-14 | 2020-06-16 | 聚英企業管理顧問股份有限公司 | Device and method for recommending activity items showing the list of recommended items and the cost sharing of each participating group participating in the activity |
TWM618791U (en) * | 2020-09-18 | 2021-11-01 | 信義房屋股份有限公司 | Device for analyzing activity effect |
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Patent Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
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TW201606695A (en) * | 2014-08-15 | 2016-02-16 | 臺北市立聯合醫院 | Community-based integrated screening and management system |
TW201935369A (en) * | 2018-02-09 | 2019-09-01 | 麟數據科技股份有限公司 | Network transaction management method and system of opinion leader and storage medium capable of stopping fake effects and increasing the reliability of evaluation rules |
TW202022637A (en) * | 2018-12-14 | 2020-06-16 | 聚英企業管理顧問股份有限公司 | Device and method for recommending activity items showing the list of recommended items and the cost sharing of each participating group participating in the activity |
TWM618791U (en) * | 2020-09-18 | 2021-11-01 | 信義房屋股份有限公司 | Device for analyzing activity effect |
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