TWI783458B - Franchise chain management system - Google Patents

Abstract

A franchise chain management system, which includes a server of a plurality of store business data databases, runs a franchise chain management software, including: a business data analysis unit to analyze the store business data; a franchise headquarters unit; a team and commodity unit; a franchise conditions and process unit; a franchise qualification judgment unit including credit investigation, capital limit and establishment place One is the main training management unit of franchise stores; one is the operation management tracking unit of franchise stores, which tracks and compares the operation data of franchise stores; one is the brand marketing strategy unit, which includes marketing planning, exhibition project, logistics and brand financial management; one is the operation and financial management unit, which manages and manages the operation and finance The management information is sent to the franchise headquarters unit.

Description

Franchise chain management system

The present invention is a franchise chain management system, in particular to a franchise chain management system capable of analyzing the business data of franchise headquarters and franchise stores, pointing out the problems of franchise stores and proposing improvement strategies.

Among the conventional management systems currently known: For example, Taiwan Patent Publication No. TW201935360A "Method for Associated Management of Commodity Supply and Delivery Relationships for Access Stores", which is a supply and delivery relationship for commodities in channel stores The method of association management includes: setting multiple commodity distribution associations between multiple suppliers, multiple commodities, multiple outlets, and multiple qualified distributors on a commodity distribution management system; The commodity order for the commodity to be ordered is sent to the commodity delivery management system; and the commodity delivery management system distributes the commodity order to the corresponding qualified distributor in the commodity delivery association to deliver the commodity to the store. Another example is Taiwan Patent Publication No. TW201110049A "Member Point Management System and Method for Cross-enterprises", which is a cross-enterprise member point management system, which uses a central management server company to manage member points between different companies. So that consumers can use the same membership unit to go to the outlets of different companies for consumption, and can obtain consumption points and use the consumption points to perform an exchange behavior. The central management server also uses a feedback management mechanism, so that after the members of the card issuing company spend in another affiliated company, the card issuing company can get a reward, and the affiliated company can also attract the members of the card issuing company to come to itself Therefore, using the cross-enterprise membership point management system of the present invention can promote mutual alliances among various enterprises, and enable each alliance enterprise to obtain benefits. The above-mentioned known methods applied to stores and enterprises The management system is mostly limited to one-sided professional technology, and it also fails to reveal whether it is suitable for the opening of franchising based on the sales data of a store, why there is a lack of franchise store management, and the relationship between store personnel management and performance formulation, brand marketing strategy suggestions, etc. technology.

The purpose of the present invention is to provide a chain management system for franchising, which uses a business data analysis unit to analyze the operating status of the market, and aims at setting up and managing franchising chain stores, and conducts opening and franchising opportunities, franchising conditions and processes, franchising qualification judgments, Suggestions on franchise master training, management and tracking, and franchise brand marketing strategies.

The technical means of the present invention to achieve the above object is to provide a franchise chain management system, including: at least one server, which is equipped with a database, the database contains business data of multiple stores, and the server executes a franchise chain management software, It includes: Headquarters business data analysis unit: it analyzes and summarizes the business data of the headquarter department city and compares multiple corresponding operation model information accordingly, so as to obtain a current operation model information corresponding to each department store; a franchise headquarters unit: It is based on the business model information and the business data of the store to inspect and track whether the franchisee meets the franchise conditions, and put forward suggestions for improvement; a team and product unit: it is based on the business data and business model information of the franchise headquarters unit , to allocate products suitable for sales by the team; a franchise condition unit: it is to check whether a franchisee has the joining conditions that meet the technology, manpower or/and capital required to sell the product according to the relationship between the team and the product; Qualification judging unit: the joining conditions of the franchisee include the franchisee's credit investigation data, capital amount data, establishment location data, number of employees and background data, wherein the credit investigation data and the background data are obtained from the franchisee's former Obtained by franchise stores, former colleagues and former supervisors, the data of the amount of funds, the data of the location and the number of employees are obtained from the column included in the franchise contract of a brand; a training management unit of the franchise master: after judging the franchise conditions of the franchise master , to manage the professional knowledge and skills required by the franchisee; a franchise store operation management tracking unit: in the training management unit of the franchisee After that, track the operation management of the franchise owner's franchise store, and then compare and analyze the current operation model information of the store's business data; a brand marketing strategy unit: based on the current operation management tracking unit of the franchise store The difference between the operating model information and the expected operating model information is used to carry out a brand marketing strategy, which includes a marketing planning information, an exhibition store engineering information, a logistics information and a brand financial management information; and an operation and financial management unit: Department The brand financial management information examines the operation and finance of the franchise store, and sends the examination results to the franchise headquarters unit.

In some embodiments, the present invention further includes: a cost strategy unit: according to the information output of the current operation model, a store commodity price comparison data, a commodity pricing data, and a commodity profit and operating cost data are generated, and Provided to the franchise headquarters unit.

In some embodiments, the present invention further includes: a franchise manual management planning unit: according to the franchise condition and the franchise condition of the franchise owner in the process unit, plan a franchise manual management specification, and provide the content of the franchise manual management specification to The brand marketing strategy unit is used as a reference resource for the brand marketing strategy; a master training manual unit for franchising: according to the content of the management planning unit of the franchising manual, a main training manual unit for franchising with the professional skills required by the franchising master is formulated, and provided for Refer to the franchise main training management unit; a brand store management manual unit: formulate a brand store management manual based on the content of the franchise main training manual unit, and provide the franchise store operation management tracking unit for reference; and a brand franchise contract Unit: According to the brand store management manual, franchise conditions and procedures formulated by the brand store management manual unit, a brand franchise contract is formulated and provided to the franchise qualification judgment unit for use.

In some embodiments, the store business data includes the number of visitors, unit price and consumption frequency of each store in a certain period of time.

The present invention has the following characteristics: the present invention can be applied to the analysis and management of various business data in stores, and appropriate suggestions can be put forward. When the business data is reasonable and needs to continue to grow Next, the system will suggest franchise store management to track all matters to be executed, such as team and product establishment, franchise qualification judgment, franchise master training management, franchise store operation management tracking, brand marketing strategy, operation and financial management, cost strategy, store manager and Check the duty planning and other aspects, and find out the problems that affect its growth according to the various business data of the store, put forward improvement suggestions one by one and implement data tracking.

1: Franchise chain management system

11:Server

111: database

12: Business data

121: number of visitors

122:Customer unit price

123: Consumption Frequency

21: Headquarters business data analysis unit

21a, 21b, 21c, 21d: Business model information

211: Current operating model information

22: Join the headquarters unit

23: Team and Commodity Unit

24:Join condition unit

25: Franchise qualification judgment unit

251: Credit investigation data

252: Fund amount data

253: location data

254:Number of employees

255: Background data

26: Join the main training management unit

27: Franchise store operation management tracking unit

271: Franchise store business data analysis unit

28: Brand Marketing Strategy Unit

281:Marketing planning information

282: Exhibition shop engineering information

283: Logistics Information

284: Brand financial management information

29: Operations and Financial Management Unit

31: Cost Strategy Unit

311:Commercial price comparison data

312: Pricing Data

313: Profit data

314: cost data

41: Franchise Manual Management Planning Unit

42: Franchise master training manual unit

43: Brand store management manual unit

44: Brand franchise contract unit

[Fig. 1] is a system architecture diagram of an embodiment of the present invention; [Fig. 2] is a system architecture diagram of a first embodiment of the present invention; and [Fig. 3] is a system architecture diagram of a second embodiment of the present invention.

The embodiments of the present invention are described in detail below in conjunction with the drawings. The attached drawings are mainly simplified schematic diagrams, which only schematically illustrate the basic structure of the present invention. Therefore, only components related to the present invention are marked in these drawings. , and the displayed components are not drawn according to the number, shape, size ratio, etc. of the actual implementation. The actual size of the actual implementation is a selective design, and the layout of the components may be more complicated. Also, in the specification, the word "comprising" will be understood as meaning including the stated elements, but not excluding any other elements, unless explicitly described to the contrary.

Please refer to Figure 1 first. Fig. 1 is the first embodiment of the present invention, the franchise chain management system 1 of this embodiment includes at least one server 11, and the server 11 is provided with a database 111, and the database 111 can include franchise headquarters and multiple franchise owners The store's business data 12, the server 11 is a franchise chain management software that implements a network cloud architecture, which includes: a headquarters business data analysis unit 21, a franchise headquarters unit 22, a team and product unit 23, a franchise Condition unit 24, a franchise qualification judgment unit 25, a franchise main training management unit 26, a franchise store Operation management tracking unit 27 , a brand marketing strategy unit 28 , and an operation and financial management unit 29 . The aforementioned headquarter business data analysis unit 21 is used to analyze and summarize the business data 12 of franchised headquarter stores, and to compare multiple corresponding established operating model information (21a, 21b, 21c, 21d) to obtain the Corresponding to a current operating model information 211, as shown in Figure 1, taking the period as the horizontal coordinate and its turnover as the vertical coordinate as an example, the curve trend of the first operating model information 21a is rising, and the second operating model The curve trend of the information 21b is downward, the curve trend of the information 21c of the third type of operation model is flat, and the curve trend of the information 21d of the fourth type of operation model is oscillating up and down; Inspect and track the franchise conditions, and put forward suggestions for improvement; following the franchise headquarters unit 22, use the team and product unit 23 to define and plan products suitable for the team; matters and procedures; use the franchise qualification judgment unit 25 to analyze the credit investigation data 251 of the franchisee to understand the financial credit status of the franchisee and investigate the fund amount data of the franchisee to determine a strategy with an appropriate scale, Investigate the location data of the franchise stores to adjust the more appropriate geographical advertising marketing, check the number of employees to determine the scale of services that can be provided, and check the background data of the franchisee to understand whether it can be applied to the marketing copy; the above-mentioned franchise qualification judgment After the unit 25, the franchise master training management unit 26 is used to train and manage franchise masters with relevant professional skills and management knowledge; The data analysis unit 271 analyzes the business data of the franchise store, and understands the store's operational defects based on the business data, and then formulates an improvement plan for the store's operational defects, and uses the brand marketing strategy unit 28 to carry out marketing planning information 281 and store exhibition project information 282, logistics information 283 and brand financial management information 284, and then use the operation and financial management unit 29 to review the operation and finance of the franchise store, and provide the review results to the franchise headquarters unit 22 to check the relationship between the franchise store and the head office The various ups and downs and the mutual influence of brand effects.

Please refer to Figure 2 again. Fig. 2 is the second embodiment of the present invention, and this embodiment is based on this second embodiment, further comprises a cost strategy unit 31, can obtain the related operation data of franchise store outlet from this franchise store operation management tracking unit 27, and Perform market price comparison data 311 , commodity pricing data 312 , profit data 313 and cost data 314 , and then send the above data to the operation and financial management unit 29 .

Please refer to Figure 3 again. FIG. 3 is a third embodiment of the present invention. This embodiment is based on the first embodiment, and further includes a franchise manual management planning unit 41 , a franchise master training manual unit 42 and a brand store management manual unit 43 . The franchise manual management and planning unit 41 is based on the content of the franchise condition unit 24, establishes and manages a digitized franchise manual; Training manual to develop the necessary professional skills in management and operation for franchise owners; then use the brand store management manual unit 43 to establish a digital brand store management manual for franchise brand-related matters; then use the brand store management manual Unit 43 and the aforementioned joining conditions and other contents execute the brand joining contract unit 44 to establish a digital brand joining contract, and then provide the content established by the brand joining contract unit 44 to the joining qualification judging unit 25 to increase the brand joining contract. The judgment basic data of the franchise qualification judging unit 25 is used to improve the judgment accuracy.

It is worth mentioning that the above-mentioned credit investigation data 251 and background data 255 of the franchise qualification judging unit 25 can also be obtained from interviews with related institutions such as its former franchise stores, former colleagues, former supervisors, etc. Other fund amount data 252, location data 253 and the number of employees 254 can be included in the columns in the franchise contract and can be obtained. In addition, the retail price comparison data 311 and product pricing data 312 of the above-mentioned cost strategy unit 31 can be obtained from on-site price visits, and the product profit data 313 and operating cost data 314 can be calculated from purchases, store opening costs, personnel costs, etc. and obtained. Collecting the above data regularly and inputting them into the units corresponding to the franchise chain management system 1 can improve the accuracy of system analysis and judgment.

In summary, the present invention assists an aspiring store to develop franchise chain business, takes the founding store as a franchise headquarters, and analyzes the business data (i.e. headquarters business data) for a period of time as a sample, and uses the franchise headquarters unit according to the headquarters business The data of the data analysis unit can be used when a performance has stabilized to a stage, and the system of the present invention can make suggestions for opening stores to join, and carry out joining conditions, joining qualifications, joining master counseling and training, brand management, and cost control to the brand Tracking and suggestions on marketing management and other items to prevent owners from introducing franchise decisions at inappropriate times—for example, when the performance of the business model information 21d is unstable, and making it difficult to achieve goals.

When the system of the present invention proposes to open franchising in order to maintain the growth of enterprise performance, the system will make the screening conditions for franchising qualifications, such as whether the financial credit is good, the scale of capital investment, whether the number of employees is sufficient, and even whether the brand franchising contract has been signed. Factors for judging membership eligibility, etc. Secondly, the system of the present invention will require the establishment of a series of professional knowledge training about franchise stores and brand management, and the implementation of tracking management.

In addition, when an open store is joined, the system of the present invention can obtain the business data and current operation model information of the franchise store through the franchise store operation management tracking unit, so that the franchise headquarters can grasp the operation status of the franchise store. Furthermore, the Franchise Headquarters of the present invention can propose items to be adjusted by the Franchise Headquarters or Franchise Stores if the current operating model information of the franchise store business data analysis unit is not on an upward trend (for flat or declining), and make recommendations to improve performance Suggestions: For example, if the business data of the number of visitors or consumption frequency of a franchise store is increased, the corresponding items can be the training of franchise owners, franchise store employees, market price comparison, pricing, store manager and duty supervisor planning, branding Marketing strategies, etc. If the training of the above-mentioned franchisees and store employees is insufficient, consumers may be offended during the service process and consumers will no longer come to the door. Consumers keep smooth during the shopping process, adjust the display position of slow-moving products, and the prices of products in the store are comparable to those of other merchants in the area. The comparison is within a reasonable range, whether the promotion of the brand is sufficient or whether it can arouse the interest of potential consumers, and whether the brand image of the aforementioned franchise stores affects the performance of the franchise headquarters and lowers or increases the performance of the franchise headquarters.

In order to improve the business data of the franchise store’s customer unit price, the system will analyze the items related to it, such as allowing employees to promote the discounted products on the checkout counter during checkout (marketing plan), and qualify for the lucky draw if the difference is met ( Marketing planning and profit, cost control), etc.

It is worth mentioning that in the cost strategy unit, brand marketing strategies can be used to create a high-quality impression, which can generate brand value and increase product pricing and profits.

The embodiments disclosed above are only illustrative of the principles, features and effects of the present invention, and are not intended to limit the scope of the present invention. Any person familiar with the art can, without departing from the spirit and scope of the present invention, Modifications and changes are made to the above-mentioned embodiments. Any equivalent change and modification accomplished by using the content disclosed in the present invention should still be covered by the scope of the following patent application.

1: Franchise chain management system

11:Server

111: database

12: Business data

121: number of visitors

122:Customer unit price

123: Consumption Frequency

21: Headquarters business data analysis unit

21a, 21b, 21c, 21d: Business model information

211: Current operating model information

22: Join the headquarters unit

23: Team and Commodity Unit

24:Join condition unit

25: Franchise qualification judgment unit

251: Credit investigation data

252: Fund amount data

253: location data

254:Number of employees

255: Background data

26: Join the main training management unit

27: Franchise store operation management tracking unit

271: Franchise store business data analysis unit

28: Brand Marketing Strategy Unit

281:Marketing planning information

282: Exhibition shop engineering information

283: Logistics Information

284: Brand financial management information

29: Operations and Financial Management Unit

Claims (5)

A chain management system for franchising, comprising: at least one server with a database containing business data of multiple outlets, the server executes a chain management software with network cloud architecture, which includes: a headquarters Business data analysis unit: it analyzes and summarizes the business data of the headquarters department city and compares multiple corresponding operation model information to obtain a current operation model information corresponding to each department store; a franchise headquarters unit: it is based on the operation model information Model information and the business data of the store to inspect and track whether the franchisee meets the franchise conditions, and put forward suggestions for improvement; a team and product unit: based on the store business data and operating model information of the franchise headquarters unit, to allocate suitable Commodities sold by the team; a franchise condition unit: checks whether a franchisee has the joining conditions that meet the technology, manpower or/and capital required for selling the commodity according to the relationship between the team and the commodity; a franchise qualification judgment unit: The joining conditions of the franchisee include the franchisee's credit investigation data, capital amount data, establishment location data, number of employees and background data, among which, the credit investigation data and the background data are provided by the franchisee's former franchisee, former Colleagues and former supervisors obtained, the data of the amount of funds, the data of the location and the number of employees were obtained from the column included in a brand franchise contract; a franchise master training management unit: after judging the franchise conditions of the franchise master, the franchise master The required professional knowledge and skills are managed; a franchise store operation management tracking unit: after the franchise master training management unit, the franchise owner's franchise store operation management is tracked, and a store business data analysis unit Analyze and summarize the business data of the store to obtain a current operating model information; A brand marketing strategy unit: a brand marketing strategy is carried out according to the difference between the current operation model information of the franchise store operation management tracking unit and the expected operation model information, which includes a marketing planning information, an exhibition store engineering information, a Logistics information and a brand financial management information; and an operation and financial management unit: reviewing the operation and finance of the franchise store based on the brand financial management information, and sending the review results to the franchise headquarters unit. As described in Claim 1, the chain management system for franchising further includes: a cost strategy unit: based on the information output of the current operating model, it generates comparative data on market prices of commodities in stores, commodity pricing data, and commodity profits and operating costs. data; and a store manager and duty supervisor planning unit: aiming at the content of the cost strategy unit, provide its information to the franchise headquarters unit. As described in request item 1 or 2, the franchise chain management system further includes: a franchise manual management planning unit: according to the franchise conditions and the franchise owner's franchise condition data of the process unit, plan a franchise manual management specification, and provide the franchise The content of the manual management specification is included in the brand marketing strategy unit as a reference resource for the brand marketing strategy; a franchise master training manual unit: according to the content of the franchise manual management planning unit, a franchise master formulates the professional skills required by the franchise master Training manual unit, and provide reference for the franchise master training management unit; a brand store management manual unit: develop a brand store electronic management manual based on the content of the franchise master training manual unit, and provide it to the franchise store operation management tracking unit Reference; and a brand franchise contract unit: formulate a brand franchise contract based on the brand store electronic management manual, franchise conditions and process content information formulated by the brand store management manual unit, and provide it to the franchise qualification judgment unit for use. Franchise chain management system as described in claim item 1 or 2, wherein the business numbers of these stores The data system includes the number of visitors, unit price and consumption frequency of each store in a certain period of time. As described in claim item 3, the franchise chain management system, wherein the store business data includes the number of visitors, customer unit price and consumption frequency of each store in a certain period of time.

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