TWI783157B - Recommendation method based on activity behavior - Google Patents

Recommendation method based on activity behavior Download PDF

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TWI783157B
TWI783157B TW108121772A TW108121772A TWI783157B TW I783157 B TWI783157 B TW I783157B TW 108121772 A TW108121772 A TW 108121772A TW 108121772 A TW108121772 A TW 108121772A TW I783157 B TWI783157 B TW I783157B
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facility
living
customer
living facilities
database
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TW108121772A
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TW202101335A (en
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劉宏明
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聚英企業管理顧問股份有限公司
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Abstract

一種基於活動行為的推薦方法包含設施資料庫、客戶行為資料庫、資料收集模組、處理模組、傳送模組。處理模組基於該客戶代碼所發出的該第一互動訊息中該複數個生活設施的該服務項目,計算出該客戶代碼相對的推薦物件清單,並透過傳送模組傳送給客戶端裝置。 A recommendation method based on activity behavior includes a facility database, a customer behavior database, a data collection module, a processing module, and a transmission module. The processing module calculates the recommended object list corresponding to the client code based on the service items of the plurality of living facilities in the first interactive message sent by the client code, and sends it to the client device through the sending module.

Description

基於活動行為的推薦方法 Recommendation method based on activity behavior

本揭露是關於一顯示處理裝置,且特別是關於一基於活動行為的推薦方法。 The present disclosure relates to a display processing device, and more particularly to an activity-based recommendation method.

根據購屋意向調查顯示民眾在意於住家周邊的便利性。欲購屋者會考量的生活設施需求包含:鄰近生活消費商圈、鄰近公園綠地、鄰近捷運/高鐵/車站等。具有良好生活設施的房屋物件能夠增加住屋者的生活便利性。 According to the survey of house purchase intentions, people care about the convenience around their homes. The needs of living facilities that buyers will consider include: proximity to living and consumption business districts, proximity to parks and green spaces, proximity to MRT/high-speed rail/stations, etc. House objects with good living facilities can increase the convenience of life for the occupants.

現今,網路普及,因此民眾習慣於上網搜尋所欲的資訊。對於房地產物件的供給,有些房地產物件提供者會在網站上呈現物件的照片、格局與房屋資訊。有些房地產物件提供者會利用地圖呈現該物件之周邊的學區、醫院等生活設施。 Nowadays, with the popularity of the Internet, people are used to searching for the information they want online. For the supply of real estate objects, some real estate object providers will present photos, layouts and housing information of the objects on their websites. Some real estate object providers will use the map to present the living facilities such as school districts and hospitals around the object.

一些房地產電子裝置將房地產物件/服務資訊及/或生活設施資訊及/或地理圖像資訊予以整合、並予以展現出來。該生活設施資訊包含文字及/或圖片及/或標示及/或多媒體檔。欲購屋者希望能夠獲得生活設施資訊的更具體內容。 Some real estate electronic devices integrate and display real estate object/service information and/or living facility information and/or geographic image information. The living facility information includes text and/or pictures and/or signs and/or multimedia files. Those who want to buy a house want to be able to obtain more specific information about living facilities.

然而,在很多情況下,使用者只能先以大範圍的搜尋出具有一定數量的物件,然後逐一看是否符合自 己的需求,並納入收藏夾之中,但這樣查找物件的效率仍然過低,將會耗費許多時間與精神才找到具有同性質的物件(例如同樣都在台北市,都具有近醫院、近公園等等條件)。 However, in many cases, users can only search out a certain number of objects in a large range, and then check whether they meet their own requirements one by one. However, the efficiency of finding objects in this way is still too low, and it will take a lot of time and energy to find objects with the same nature (for example, they are all in Taipei City, and they are all near hospitals and parks. and so on).

為了解決物件太多,不知道從何挑選,本發明揭露的一目的在於提供一基於活動行為的推薦方法與方法。一種基於活動行為的推薦方法包含設施資料庫、客戶行為資料庫、資料收集模組、處理模組、傳送模組。處理模組基於該客戶代碼所發出的該第一互動訊息中該複數個生活設施的該服務項目,計算出該客戶代碼相對的推薦物件清單,並透過傳送模組傳送給客戶端裝置。 In order to solve the problem of having too many objects and not knowing where to choose, an object of the present invention is to provide a recommendation method and method based on activity behavior. A recommendation method based on activity behavior includes a facility database, a customer behavior database, a data collection module, a processing module, and a transmission module. The processing module calculates the recommended object list corresponding to the client code based on the service items of the plurality of living facilities in the first interactive message sent by the client code, and sends it to the client device through the sending module.

10:生活設施系統 10: Living facilities system

111、112、113、114:生活設施 111, 112, 113, 114: living facilities

111A、112A、113A、114A:實際距離 111A, 112A, 113A, 114A: actual distance

111P、112P、113P、114P:服務項目 111P, 112P, 113P, 114P: service items

121:額外生活設施 121: Additional living facilities

121A:實際距離 121A: Actual distance

121P:額外服務項目 121P: Additional service items

131:推薦生活設施 131: Recommended living facilities

131A:實際距離 131A: Actual distance

131P:推薦服務項目 131P: Recommended service items

15:客戶代碼 15: Customer Code

15P:客戶經常所在位置 15P: Customer's frequent location

20:顯示系統 20: Display system

21:資料處理裝置 21: Data processing device

211:設施資料庫 211:Facility database

212:處理模組 212: Processing module

2121:搜尋組件 2121: Search component

2122:地圖產生器組件 2122: Map generator component

2123:推薦組件 2123: Recommended components

213:資料收集模組 213: Data collection module

22:客戶端裝置 22: Client device

221:顯示螢幕 221: display screen

26:資料庫群 26: Database group

28:基於活動行為的推薦裝置 28: Recommended Devices Based on Activity Behavior

31:傳送模組 31: Teleportation Module

91:使用者 91: user

D111、D112、D113、D114:生活設施資料 D111, D112, D113, D114: information on living facilities

D111A、D112A、D113A、D114A:活動範圍資料單元 D111A, D112A, D113A, D114A: Activity Range Data Unit

D111A1、D112A1、D113A1、D114A1:屬性詞語 D111A1, D112A1, D113A1, D114A1: Attribute terms

D111A2、D112A2、D113A2、D114A2:數量字串 D111A2, D112A2, D113A2, D114A2: quantity string

D111A3、D112A3、D113A3、D114A3:互動內容詞語 D111A3, D112A3, D113A3, D114A3: Interactive Content Words

D111H、D112H、D113H、D114H:設施類別指示符 D111H, D112H, D113H, D114H: Facility category indicator

D111P、D112P、D113P、D114P:位置資訊 D111P, D112P, D113P, D114P: location information

D121:額外生活設施資料 D121: Information on additional living facilities

D121A:額外活動範圍資料單元 D121A: Additional Range of Activities Information Unit

D121A1:額外屬性詞語 D121A1: Additional Attribute Words

D121A2:額外數量字串 D121A2: Extra Quantity String

D121A3:額外互動內容詞語 D121A3: Additional interactive content words

D121H:額外生活設施類別指示符 D121H: Additional Living Facilities Category Designator

D121P:額外位置資訊 D121P: Additional location information

D131:推薦生活設施資料 D131: Information on recommended living facilities

D131A:實際距離資料單元 D131A: Actual distance data unit

D131A1:推薦屬性詞語 D131A1: Recommended Attribute Words

D131A2:推薦數量字串 D131A2: Recommended Quantity String

D131A3:推薦互動內容詞語 D131A3: Suggest words for interactive content

D131H:推薦設施類別指示符 D131H: Recommended Facility Category Indicator

D131P:推薦位置資訊 D131P: Recommended location information

D15:房地產資料單元 D15: Real estate information unit

D15H:房地產類別指示符 D15H: Real estate category indicator

D15P:房地產位置資訊 D15P: Real estate location information

D1A:活動範圍資料單元 D1A: Scope of Activities Information Unit

D5:地理資訊 D5: Geographic Information

D51:圖符資料 D51: Icon data

D52:地圖資料區塊 D52: map data block

D53:第二地圖資料區塊 D53: The second map data block

D54:第三地圖資料區塊 D54: The third map data block

D55:第四地圖資料區塊 D55: The fourth map data block

D61:生活設施屬性圖像資料區塊 D61: Living facilities attribute image data block

D62:生活設施屬性圖像資料區塊 D62: Living facilities attribute image data block

DA1:第一生活設施資料 DA1: Information on the first living facilities

DHA1、DHA2:生活設施類別指示符 DHA1, DHA2: living facility category indicator

DL1:活動範圍值 DL1: active range value

EA1、EA2、EA3、EA4:生活設施候選類別項目 EA1, EA2, EA3, EA4: Living facilities candidate category items

EL1、EL2、EL3、EL4:候選距離項目 EL1, EL2, EL3, EL4: Candidate distance items

H111、H112、H113、H114:設施類別 H111, H112, H113, H114: Facility category

HA1、HA2:生活設施類別 HA1, HA2: category of living facilities

HB1:額外生活設施類別 HB1: Additional Living Facilities Category

HC1:推薦生活設施類別 HC1: Recommended category of living facilities

HD1:房地產類別 HD1: Real estate category

K111、K112、K113、K114:圖符 K111, K112, K113, K114: icons

K121:圖符 K121: Icons

KA2:第二圖符 KA2: Second icon

KA3:第三圖符 KA3: The third icon

KB3:第三圖符 KB3: Third icon

KA4:第四圖符 KA4: The fourth icon

L1:活動範圍半徑 L1: Activity range radius

M1:地圖 M1: map

M111P、M112P、M113P、M114P:標示位置 M111P, M112P, M113P, M114P: marked position

M121P:額外標示位置 M121P: additional marking position

M131P:推薦標示位置 M131P: Recommended marking position

M15P:房地產標示位置 M15P: Real estate sign location

M2:第二地圖 M2: Second Map

M3:第三地圖 M3: Third Map

M4:第四地圖 M4: Fourth map

M5:第五地圖 M5: fifth map

MA1:第一標示位置 MA1: The first marked position

MA2:第二標示位置 MA2: Second marked position

MA3:第三標示位置 MA3: The third marked position

MA4:第四標示位置 MA4: The fourth marked position

MA5:第五標示位置 MA5: The fifth marked position

MR1:特定地圖區域 MR1: specific map area

Q1:可選圖符 Q1: Optional icons

R1:活動範圍 R1: range of activities

S11:第一互動訊息 S11: The first interactive message

S12:第二互動訊息 S12: Second interactive message

S13:第三互動訊息 S13: The third interactive message

S14:第四互動訊息 S14: The fourth interactive message

U1:畫面 U1: screen

本揭露得藉由下列圖式之詳細說明,俾得更深入之瞭解:第1圖:在本揭露各式各樣實施例中一顯示系統的示意圖。 This disclosure can be understood more deeply through the detailed description of the following figures: FIG. 1 : A schematic diagram of a display system in various embodiments of the present disclosure.

第2圖:在本揭露各式各樣實施例中一生活設施系統的示意圖。 Figure 2: A schematic diagram of a living facility system in various embodiments of the present disclosure.

第3圖:在第1圖中一設施資料庫的結構示意圖。 FIG. 3: A schematic diagram of the structure of a facility database in FIG. 1.

第4圖:在本揭露各式各樣實施例中一地圖的示意圖。 Figure 4: Schematic illustration of a map in various embodiments of the present disclosure.

第5圖顯示本發明所提依據設施類別的推薦方法的具體實施例的分類示意圖。 Fig. 5 shows a classification schematic diagram of a specific embodiment of the recommendation method based on facility category proposed by the present invention.

請參閱第1圖、第2圖和第3圖。第1圖為在本揭露各式各樣實施例中一顯示系統20的示意圖。第2圖為在本揭露各式各樣實施例中一生活設施系統10的示意圖。第3圖為在第1圖中一資料庫群26中設施資料庫的結構示意圖。如第1圖所示,該顯示系統20包含一資料處理裝置21、及耦合於該資料處理裝置21的一客戶端裝置22。該資料處理裝置21包含一設施資料庫211、耦合於該資料單元211的一處理模組212、及耦合於該處理模組212的一資料收集模組213。該設施資料庫211包含該資料庫群26,而資料庫群26進一步區分成設施資料庫、客戶行為資料庫。該客戶端裝置22包含一顯示螢幕221。例如,該資料收集模組213和該客戶端裝置22之間具有一傳送模組31,且該傳送模組31耦合於其間。 See pictures 1, 2 and 3. FIG. 1 is a schematic diagram of a display system 20 in various embodiments of the present disclosure. FIG. 2 is a schematic diagram of a living facility system 10 in various embodiments of the present disclosure. FIG. 3 is a schematic structural diagram of a facility database in a database group 26 in FIG. 1 . As shown in FIG. 1 , the display system 20 includes a data processing device 21 and a client device 22 coupled to the data processing device 21 . The data processing device 21 includes a facility database 211 , a processing module 212 coupled to the data unit 211 , and a data collection module 213 coupled to the processing module 212 . The facility database 211 includes the database group 26, and the database group 26 is further divided into a facility database and a customer behavior database. The client device 22 includes a display screen 221 . For example, there is a transmission module 31 between the data collection module 213 and the client device 22, and the transmission module 31 is coupled therebetween.

如第2圖所示,該生活設施系統10包含複數個生活設施111、112、113與114。例如,該生活設施系統10可能更包含至少一額外生活設施121、一推薦生活設施131和一客戶代碼15。客戶代碼15和該複數個生活設施111、112、113、114之間分別具有複數個互動關係111A、112A、113A與114A。該複數個生活設施111、112、113、114分別具有複數個服務項目111P、112P、113P與114P。該額外生活設施121具有一額外活動範圍121A和一額外服務項目121P。該推薦生活設施131具有一實際距離131A和一推薦服務項目131P。該客戶代碼15具有一房地產客戶經常所在位置15P。該處理模組212計算出落在所發出的該 第一請求訊息之內的該複數個生活設施與該客戶經常所在位置之間的一實際距離。 As shown in FIG. 2 , the living facility system 10 includes a plurality of living facilities 111 , 112 , 113 and 114 . For example, the living facility system 10 may further include at least one additional living facility 121 , a recommended living facility 131 and a customer code 15 . There are a plurality of interaction relationships 111A, 112A, 113A and 114A between the customer code 15 and the plurality of living facilities 111 , 112 , 113 , 114 respectively. The plurality of living facilities 111 , 112 , 113 , 114 respectively have a plurality of service items 111P, 112P, 113P and 114P. The additional living facility 121 has an additional activity range 121A and an additional service item 121P. The recommended living facility 131 has an actual distance 131A and a recommended service item 131P. The customer code 15 has a real estate customer frequent location 15P. The processing module 212 calculates that falls within the issued An actual distance between the plurality of living facilities in the first request message and the frequent location of the customer.

該複數個生活設施111、112、113與114分別屬於複數個設施類別H111、H112、H113與H114,該複數個設施類別H111、H112、H113與H114的每一類別是複數個生活設施類別HA1與HA2的其中之一。該額外生活設施121屬於一額外生活設施類別HB1,該額外生活設施類別HB1不同於該複數個生活設施類別HA1與HA2的任何一個。該推薦生活設施121屬於一推薦生活設施類別HC1。該客戶代碼15屬於一房地產類別HD1。 The plurality of living facilities 111, 112, 113 and 114 belong to the plurality of facility categories H111, H112, H113 and H114 respectively, and each category of the plurality of facility categories H111, H112, H113 and H114 is a plurality of living facility categories HA1 and One of the HA2. The additional living facility 121 belongs to an additional living facility category HB1, which is different from any one of the plurality of living facility categories HA1 and HA2. The recommended living facility 121 belongs to a recommended living facility category HC1. The customer code 15 belongs to a real estate category HD1.

例如,該複數個生活設施類別HA1與HA2分別是醫院類別與商店類別,且該額外生活設施類別HB1是餐廳類別。例如,二個生活設施112與113分別屬於該醫院類別與該商店類別,如此該生活設施112的該實際距離112A、與該生活設施113的該實際距離113A分別是10公尺與100公尺。 For example, the plurality of living facility categories HA1 and HA2 are respectively a hospital category and a store category, and the additional living facility category HB1 is a restaurant category. For example, two living facilities 112 and 113 belong to the hospital category and the store category respectively, so the actual distance 112A of the living facility 112 and the actual distance 113A of the living facility 113 are 10 meters and 100 meters respectively.

在第1圖中,該資料收集模組213接收來自一使用者91的一第一互動訊息S11或一第二互動訊息S12。該第一請求訊息S11包含該客戶代碼、以及該客戶代碼的複數個服務需求,而該服務需求主要是針對該生活設施111、112、113與114所發出該服務需求主要是針對該生活設施所發出,以獲取該生活設施111、112、113與114所提供的該服務項目,該第二請求訊息指示該客戶代碼、以及該客戶代碼的一第二地理位置。 In FIG. 1 , the data collection module 213 receives a first interaction message S11 or a second interaction message S12 from a user 91 . The first request message S11 includes the customer code and multiple service requests of the customer code, and the service requests are mainly for the living facilities 111, 112, 113 and 114. The service requests are mainly for the living facilities. Sent to obtain the service items provided by the living facilities 111, 112, 113 and 114, the second request message indicates the customer code and a second geographic location of the customer code.

舉例來說,使用者91為了要進行點餐,他將會在其所發出的第一互動訊息S11中,至少提到相對的生活設施、以及該服務項目(即所想要的餐點)、客戶所在位置。其中,在客戶行為資料庫中,相對的客戶代碼的第一互動訊息S11所提到的客戶所在位置有較高的重複性者則定義為客戶經常所在位置。 For example, in order for the user 91 to order a meal, he will at least mention the relative living facilities, the service item (that is, the desired meal), the first interactive message S11 sent by him, The location of the customer. Among them, in the customer behavior database, the customer location mentioned in the first interactive message S11 of the corresponding customer code has a high repeatability, which is defined as the customer's frequent location.

處理模組212基於該客戶代碼所發出的該第一互動訊息中該複數個生活設施的該服務項目,計算出該客戶代碼相對的推薦物件清單。更具體來說,處理模組依據如第5圖所示之設施類別與對應主題對照表計算出該推薦物件清單。 The processing module 212 calculates a list of recommended objects corresponding to the customer code based on the service items of the plurality of living facilities in the first interactive message sent by the customer code. More specifically, the processing module calculates the recommended object list according to the facility category and corresponding theme comparison table shown in FIG. 5 .

為了實現這個目的,系統需要先建立物件資料庫,而該物件資料庫中每個物件資料均具有物件索引碼、以及該物件索引碼所屬的複數個物件屬性。這其中,該物件屬性包括選自由該房地產物件的簡稱、價格、社區名、地址、樓層、建物登記面積、土地登記面積、每單位面積單價、類型、格局、屋齡、車位、座向、電梯、管理費、格局圖、生活機能。複數個物件屬性中每個物件屬性具有一優先性,具有越高的優先性就越會優先比較高度重疊性,而影響到推薦物件清單中所呈現的物件。 In order to achieve this goal, the system needs to establish an object database first, and each object data in the object database has an object index code and a plurality of object attributes to which the object index code belongs. Among them, the object attributes include the abbreviation, price, community name, address, floor, building registration area, land registration area, unit price per unit area, type, layout, age, parking space, seat orientation, elevator, etc. selected from the real estate object. , management fees, layout plans, and living functions. Each object attribute among the plurality of object attributes has a priority, and the higher the priority, the higher the priority will be to compare the highly overlapped ones, which will affect the objects presented in the recommended object list.

設施類別資料庫211儲存複數設施類別資料,每個設施類別資料均具有設施索引碼、以及該設施;索引碼所屬的複數個設施屬性,而每個設施屬性主要是以單一物件屬性或是多個物件屬性所定義。舉例來說,設施屬 性為三代同堂,相對的物件屬性則為換大房(3房以上以及30坪以上),其餘的對應關係則例如第5圖所示。 The facility category database 211 stores multiple facility category data, each facility category data has a facility index code, and the facility; the multiple facility attributes to which the index code belongs, and each facility attribute is mainly based on a single object attribute or multiple defined by the object properties. For example, facilities are The sex is three generations living under the same roof, and the relative object attribute is changing to a bigger house (more than 3 rooms and more than 30 ping), and the rest of the corresponding relationship is as shown in Figure 5.

處理模組212會利用一個權重計算公式,而針對該客戶代碼所發出的該第一互動訊息中該複數個生活設施的該服務項目,而獲得主要影響生活設施以及其相對的設施類別,再依據該設施類別的該設施屬性中以單一物件屬性或是多個物件屬性所定義的內容,找出條件互相符合之複數不動產資訊,而產生包含特定數量的複數不動產資訊之推薦物件清單。舉例來說,如果主要影響設施類別為三代同堂(例如適合三代人一起去的設施,例如IKEA傢俱店),處理模組212則以物件屬性3房以上以及30坪以上在物件資料庫101做搜尋。如此,使用者只需簡單的選擇特定設施,即可讓系統搜尋出相對的物件,以供挑選。 The processing module 212 will use a weight calculation formula to obtain the service items of the plurality of living facilities in the first interactive message sent by the customer code, and obtain the main affecting living facilities and their relative facility categories, and then according to The content defined by a single object attribute or multiple object attributes in the facility attribute of the facility category is used to find out multiple real estate information that meet the conditions and generate a recommended object list containing a specific number of multiple real estate information. For example, if the main impact facility category is three generations living together (for example, facilities suitable for three generations to go together, such as IKEA furniture store), the processing module 212 will use the object attributes of 3 rooms or more and 30 ping above in the object database 101. search. In this way, the user only needs to simply select a specific facility, and the system can search for corresponding objects for selection.

為了收集更多有關於使用者91活動資訊,系統亦可以在特定的實體位置中放置特殊裝置,而可以發現使用者91所使用的裝置的存在,例如一但偵測到手機WIFI訊號即進行記錄,也就是說,使用者91也有可能在被動的狀態下發出第二互動訊息S12。該第二請求訊息S12指示客戶代碼、以及該客戶代碼的一第二地理位置(也就是上述特殊裝置所在位置)。 In order to collect more information about user 91's activities, the system can also place a special device in a specific physical location, so that the existence of the device used by user 91 can be discovered, for example, it will be recorded once the WIFI signal of the mobile phone is detected , that is to say, the user 91 may also send the second interactive message S12 in a passive state. The second request message S12 indicates the client code and a second geographic location of the client code (that is, the location of the above-mentioned special device).

在一些實施例中,該生活設施系統10更包含一活動範圍R1。該活動範圍R1以該客戶代碼15為中心,並具有以該客戶代碼15為中心算起的一活動範圍半徑L1。該活動範圍半徑L1指示相關於該客戶代碼15的該活動範 圍R1。 In some embodiments, the living facility system 10 further includes an activity range R1. The activity range R1 is centered on the customer code 15 and has an activity range radius L1 calculated from the customer code 15 as the center. The activity range radius L1 indicates the activity range related to the customer code 15 Around R1.

此外,該客戶代碼15與該複數個生活設施111、112、113與114之間的一實際距離L,也可以依據街道巷弄的距離資訊,所加總出的步行距離來表示。 In addition, an actual distance L between the customer code 15 and the plurality of living facilities 111 , 112 , 113 , and 114 can also be represented by the summed walking distance based on the distance information of streets and alleys.

如第1圖和第3圖所示,該資料庫群26中的設施資料庫包含地理資訊D5、及分別表示該複數個生活設施111、112、113與114的複數個生活設施資料D111、D112、D113與D114,可能更包含表示該至少一額外生活設施121的至少一額外生活設施資料D121,可能更包含表示該推薦生活設施131的一推薦生活設施資料D131,並可能更包含表示該客戶代碼15的一房地產資料單元D15。 As shown in FIG. 1 and FIG. 3, the facility database in the database group 26 includes geographical information D5 and a plurality of living facility data D111, D112 representing the plurality of living facilities 111, 112, 113 and 114 respectively. , D113 and D114, may further include at least one additional living facility data D121 representing the at least one additional living facility 121, may further include a recommended living facility data D131 representing the recommended living facility 131, and may further include representing the customer code A real estate data unit D15 of 15.

在第3圖中,該複數個生活設施資料D111、D112、D113與D114分別包含代表該服務項目111P、112P、113P與114P的第一複數個位置資訊D111P、D112P、D113P與D114P、分別指示該複數個設施類別H111、H112、H113與H114的複數個設施類別指示符D111H、D112H、D113H與D114H、和分別表示該複數個互動關係111A、112A、113A與114A的複數個活動範圍資料單元D111A、D112A、D113A與D114A。 In Figure 3, the plurality of living facility data D111, D112, D113 and D114 respectively include the first plurality of location information D111P, D112P, D113P and D114P representing the service items 111P, 112P, 113P and 114P, respectively indicating the A plurality of facility category indicators D111H, D112H, D113H, and D114H of the plurality of facility categories H111, H112, H113, and H114, and a plurality of activity range data units D111A, D111A, D112A, D113A and D114A.

該額外生活設施資料D121包含代表該額外服務項目121P的一額外位置資訊D121P、指示該額外生活設施類別HB1的一額外生活設施類別指示符D121H、和表示該額外活動範圍121A的一額外活動範圍資料單元D121A。該推薦生活設施資料D131包含代表該推薦服務項目131P 的一推薦位置資訊D131P、指示該推薦生活設施類別HC1的一推薦設施類別指示符D131H、和表示該實際距離131A的一實際距離資料單元D131A。該房地產資料單元D15包含代表該房地產客戶經常所在位置15P的一房地產位置資訊D15P、和指示該房地產類別HD1的一房地產類別指示符D15H。 The additional living facility data D121 includes an additional location information D121P representing the additional service item 121P, an additional living facility category indicator D121H indicating the additional living facility category HB1, and an additional activity range data indicating the additional activity range 121A Unit D121A. The recommended living facility data D131 includes the recommended service item 131P A recommended location information D131P, a recommended facility category indicator D131H indicating the recommended living facility category HC1, and an actual distance data unit D131A indicating the actual distance 131A. The real estate data unit D15 includes a real estate location information D15P representing the frequent location 15P of the real estate customer, and a real estate category indicator D15H indicating the real estate category HD1.

如第2圖和第3圖所示,在第2圖中的該複數個互動關係111A、112A、113A與114A分別由複數個屬性詞語D111A1、D112A1、D113A1與D114A1所表示,並分別以形成與該複數個互動關係111A、112A、113A與114A分別對應的複數個數量、和分別對應於該複數個互動關係111A、112A、113A與114A的複數個互動內容。 As shown in Figures 2 and 3, the plurality of interactive relationships 111A, 112A, 113A, and 114A in Figure 2 are respectively represented by a plurality of attribute words D111A1, D112A1, D113A1, and D114A1, and are respectively formed and The plurality of interactive relationships 111A, 112A, 113A, and 114A respectively correspond to a plurality of quantities, and the plurality of interactive contents respectively correspond to the plurality of interactive relationships 111A, 112A, 113A, and 114A.

資料庫群26中的客戶行為資料庫,該客戶行為資料庫用以儲存複數筆客戶行為資料,每筆客戶行為資料主要包含客戶代碼、客戶經常所在位置以及第一請求訊息S11或第二請求訊息S12,其中該第一請求訊息S11包含該客戶代碼、以及該客戶代碼的複數個服務需求,而該服務需求主要是針對該生活設施所發出,該第二請求訊息S12指示該客戶代碼、以及該客戶代碼的一第二地理位置。 The customer behavior database in the database group 26, the customer behavior database is used to store a plurality of customer behavior data, each customer behavior data mainly includes the customer code, the customer's frequent location and the first request message S11 or the second request message S12, wherein the first request message S11 includes the customer code and a plurality of service demands of the customer code, and the service demand is mainly issued for the living facility, the second request message S12 indicates the customer code, and the A second geographic location of the client code.

該資料收集模組213在不同時間接收該第一互動訊息S11和該第二互動訊息S12,並在不同時間將該第二地圖資料區塊D53和該第三地圖資料區塊D54往該客戶端裝置22傳輸,以便該客戶端裝置22在不同時間在該 顯示螢幕221上顯示該第二地圖M2和該第三地圖M3。例如,該資料收集模組213經由該傳送模組31耦合於該客戶端裝置22。 The data collection module 213 receives the first interactive message S11 and the second interactive message S12 at different times, and sends the second map data block D53 and the third map data block D54 to the client at different times device 22 transmits so that the client device 22 is at the The second map M2 and the third map M3 are displayed on the display screen 221 . For example, the data collection module 213 is coupled to the client device 22 via the transmission module 31 .

在一些實施例中,使用者91曾經針對生活設施111與114發出過點餐記錄(即第一請求訊息),同時使用者91曾經路過生活設施112與113附近的特殊裝置,而可以發現使用者91所使用的裝置的存在(即第二請求訊息),並透過上述這幾個地理位置,可以在地圖上圍繞出活動範圍R1。換言之,如果將來使用者91提出購屋需求時,他興趣的物件落在活動範圍R1之中,系統便會註記該使用者91為在地客。只是,系統可以有彈性的向外擴張活動範圍R1所涵蓋到的範圍,讓在地客判斷更準確一點,因為有可能只是剛好使用者91在系統所留下的行為軌跡資訊不夠多,導致系統誤判。相對地,使用者91興趣的物件若沒有在活動範圍R1之中,系統便會註記該使用者91為非在地客。 In some embodiments, the user 91 once sent an order record (i.e. the first request message) for the living facilities 111 and 114, and the user 91 once passed by a special device near the living facilities 112 and 113, and the user can be found The existence of the device used by 91 (that is, the second request message), and through the above-mentioned geographical locations, the activity range R1 can be surrounded on the map. In other words, if the user 91 needs to buy a house in the future, if the object he is interested in falls within the activity range R1, the system will mark the user 91 as a local visitor. However, the system can flexibly expand the range covered by the activity range R1, so that local customers can judge more accurately, because it may just happen that the behavior track information left by user 91 in the system is not enough, causing the system to Misjudgment. On the contrary, if the object that the user 91 is interested in is not in the activity range R1, the system will mark the user 91 as a non-local visitor.

只是,有時候該使用者91只是偶而為之,跑到他不是經常活動的區域,對此該處理模組212先剔除該客戶代碼所發出的該第一請求訊息S11中該複數個生活設施的該服務項目或該第二請求訊息S12中的該第二地理位置之中超過預定偏離值,才計算出該客戶代碼相對的活動範圍。相對地,如果數據量太少時,也有可能會讓系統誤判,而需要設立門檻值,因此該處理模組212先確認該客戶代碼所發出的該第一請求訊息S11中該複數個生活設 施的該服務項目或該第二請求訊息S12中的該第二地理位置超過預定數量,才計算出該客戶代碼相對的活動範圍。 Only, sometimes the user 91 does it occasionally and goes to an area where he is not frequently active. For this, the processing module 212 first removes the plurality of living facilities in the first request message S11 sent by the client code. Only when the service item or the second geographic location in the second request message S12 exceeds a predetermined deviation value, can the relative activity range of the customer code be calculated. Relatively, if the amount of data is too small, the system may misjudge, and a threshold value needs to be set up. Therefore, the processing module 212 first confirms that the plurality of life settings in the first request message S11 sent by the client code The relative activity range of the customer code is calculated only when the service item implemented or the second geographic location in the second request message S12 exceeds a predetermined number.

除此之外,處理模組212在電子地圖上可以展示出使用者91曾經有互動過的生活設施的相關資訊,並透過傳送模組31將該活動範圍、以及該第二地圖傳送給該客戶端裝置22。具體來說,處理模組212還會篩選出落在所發出的該第一請求訊息之內的該複數個生活設施,進而產生代表一第二地圖的該第二地圖資料區塊,其中該第二地圖是在該地圖上的該複數個標示位置分別呈現複數個圖符的地圖,且該複數個圖符分別標示該複數個生活設施。 In addition, the processing module 212 can display the relevant information of the living facilities that the user 91 has interacted with on the electronic map, and transmit the activity range and the second map to the customer through the transmission module 31 end device 22. Specifically, the processing module 212 will also filter out the plurality of living facilities within the sent first request message, and then generate the second map data block representing a second map, wherein the first The second map is a map in which a plurality of icons are displayed at the plurality of marked positions on the map, and the plurality of icons respectively mark the plurality of living facilities.

請參考第4圖,該第二互動訊息S12指示選定在該複數個圖符K111、K112、K113與K114中的一第二圖符KA2(比如圖符K112),該第二圖符KA2位於該第二地圖M2中的一第一標示位置MA1(比如標示位置M112P),並對應於在該複數個生活設施資料D111、D112、D113與D114中的一第一生活設施資料DA1(比如生活設施資料D112),且該第二地圖M2具有對應於該第一標示位置MA1的一第二標示位置MA2。 Please refer to FIG. 4, the second interactive message S12 indicates that a second icon KA2 (such as icon K112) is selected among the plurality of icons K111, K112, K113 and K114, and the second icon KA2 is located in the A first marked position MA1 (such as marked position M112P) in the second map M2 corresponds to a first living facility data DA1 (such as living facility data) in the plurality of living facility data D111, D112, D113 and D114 D112), and the second map M2 has a second marked position MA2 corresponding to the first marked position MA1.

系統可以基於使用者的選擇,而選擇性顯示使用者91與生活設施之間的相關資訊。請參考第1圖、第3圖、第4圖,客戶端裝置22由該使用者91所操作以在一第一時間和在該第一時間之後的一第二時間分別產生互動操作,並在不同時間將該互動操作往該資料處理裝置21傳輸。例如,該資料處理裝置21可計算出落該複數個生活設 施與該客戶經常所在位置之間的一實際距離。藉由接收該使用者91的一使用者輸入,當被顯示在該顯示螢幕221上的該第二圖符KA2被選擇時,將該第一生活設施資料DA1中的實際距離被呈現在該第二圖符KA2的附近。 The system can selectively display related information between the user 91 and the living facilities based on the user's selection. Please refer to FIG. 1, FIG. 3, and FIG. 4, the client device 22 is operated by the user 91 to generate interactive operations at a first time and a second time after the first time respectively, and at The interactive operation is transmitted to the data processing device 21 at different times. For example, the data processing device 21 can calculate the Apply a physical distance from the customer's usual location. By receiving a user input from the user 91, when the second icon KA2 displayed on the display screen 221 is selected, the actual distance in the first living facility data DA1 is presented on the second icon KA2. Near the second icon KA2.

提出於此之本揭露多數變形例與其他實施例,將對於熟習本項技藝者理解到具有呈現於上述說明與相關圖式之教導的益處。因此,吾人應理解到本揭露並非受限於所揭露之特定實施例,而變形例與其他實施例意圖是包含在以下的申請專利範圍之範疇之內。 Many variations and other embodiments of the present disclosure presented herein will be appreciated by those skilled in the art having the benefit of the teachings presented in the foregoing description and associated drawings. Therefore, it should be understood that the present disclosure is not limited to the disclosed specific embodiments, and modifications and other embodiments are intended to be included within the scope of the following claims.

20:顯示系統 20: Display system

21:資料處理裝置 21: Data processing device

211:設施資料庫 211:Facility database

212:處理模組 212: Processing module

2121:搜尋組件 2121: Search component

2122:地圖產生器組件 2122: Map generator component

2123:推薦組件 2123: Recommended components

213:資料收集模組 213: Data collection module

22:客戶端裝置 22: Client device

221:顯示螢幕 221: display screen

26:資料庫群 26: Database group

28:基於活動行為的推薦裝置 28: Recommended Devices Based on Activity Behavior

31:傳送模組 31: Teleportation Module

91:使用者 91: user

D111、D112、D113、D114:生活設施資料 D111, D112, D113, D114: information on living facilities

D121:額外生活設施資料 D121: Information on additional living facilities

D131:推薦生活設施資料 D131: Information on recommended living facilities

D15:房地產資料單元 D15: Real estate information unit

D1A:活動範圍資料單元 D1A: Scope of Activities Information Unit

D5:地理資訊 D5: Geographic information

D53:第二地圖資料區塊 D53: The second map data block

D54:第三地圖資料區塊 D54: The third map data block

D55:第四地圖資料區塊 D55: The fourth map data block

D61:生活設施屬性圖像資料區塊 D61: Living facilities attribute image data block

D62:生活設施屬性圖像資料區塊 D62: Living facilities attribute image data block

DA1:第一生活設施資料 DA1: Information on the first living facilities

DHA1、DHA2:生活設施類別指示符 DHA1, DHA2: living facility category indicator

DL1:活動範圍值 DL1: active range value

M2:第二地圖 M2: Second Map

M3:第三地圖 M3: Third Map

M4:第四地圖 M4: Fourth map

M5:第五地圖 M5: fifth map

S11:第一互動訊息 S11: The first interactive message

S12:第二互動訊息 S12: Second interactive message

S13:第三互動訊息 S13: The third interactive message

S14:第四互動訊息 S14: The fourth interactive message

U1:畫面 U1: screen

Claims (2)

一種基於活動行為的推薦方法,用以將資訊傳送給一客戶端裝置,包含:建立一設施資料庫,該設施資料庫包含一地理資訊、和分別表示複數個生活設施的複數個生活設施資料,該複數個生活設施均具有一服務項目,該複數個生活設施分別屬於複數個設施類別中之一;建立一客戶行為資料庫,該客戶行為資料庫用以儲存複數筆客戶行為資料,每筆客戶行為資料主要包含一客戶代碼、以及一第一互動訊息、以及相對於該第一戶動訊息的該服務項目,其中該第一互動訊息包含該客戶代碼、以及該客戶代碼的複數個服務需求,而該服務需求主要是針對該生活設施所發出,以獲取該生活設施所提供的該服務項目;接收來自該客戶端裝置的該第一互動訊息,並將該第一互動訊息儲存至該客戶行為資料庫;基於該客戶代碼所發出的該第一互動訊息中該複數個生活設施的該服務項目,而獲得主要影響生活設施以及其相對的設施類別,再依據該設施類別的該設施屬性中以單一物件屬性或是多個物件屬性所定義的內容,找出條件互相符合之複數不動產資訊,計算出該客戶代碼相對的一推薦物件清單。 A recommendation method based on activity behavior, used to transmit information to a client device, comprising: establishing a facility database, the facility database includes geographic information, and a plurality of living facility data respectively representing a plurality of living facilities, Each of the plurality of living facilities has a service item, and the plurality of living facilities respectively belong to one of the plurality of facility categories; a customer behavior database is established, and the customer behavior database is used to store multiple pieces of customer behavior data. The behavior data mainly includes a customer code, a first interactive message, and the service item corresponding to the first mobile message, wherein the first interactive message includes the customer code and a plurality of service requirements of the customer code, The service demand is mainly issued for the living facility, so as to obtain the service item provided by the living facility; receive the first interactive message from the client device, and store the first interactive message in the customer behavior database; based on the service items of the plurality of living facilities in the first interactive message sent by the customer code, obtain the main affecting living facilities and their relative facility categories, and then according to the facility attributes of the facility category Based on the content defined by a single object attribute or multiple object attributes, find out multiple pieces of real estate information that match each other, and calculate a recommended object list corresponding to the customer code. 如請求項1所述的基於活動行為的推薦方法,其中計算 出落在所發出的該第一互動訊息之內的該複數個生活設施與一客戶經常所在位置之間的一實際距離;其中,當被顯示在一顯示螢幕上的一第二圖符被選擇時,該實際距離被呈現在一第二圖符的附近。 The recommended method based on activity behavior as described in claim 1, wherein the calculation An actual distance between the plurality of living facilities within the sent first interactive message and a customer's frequent location; wherein, when a second icon displayed on a display screen is selected , the actual distance is presented near a second icon.
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