TWI728622B - Method and system for cross-platform digital information connection - Google Patents

Abstract

A method and a system for cross-platform digital information connection are disclosed. The system includes: a first seryer, a second seryer, a third seryer, a first host and a second host. Based on the design of the second seryer and a tracking script, a dialog robot seryice can be utilized to effectively obtain first-party data from the first seryer and third-party data from the third server. It is thus to provide the information needed for accurate marketing without affecting user privacy.

Description

Method and system for cross-platform digital information serial connection

The present invention relates to a method and system for information concatenation, in particular to a method and system for cross-platform digital information concatenation.

The current online marketing has evolved from traditional online advertising to precision marketing, which reflects the results of the digital transformation of the online world. Digital transformation refers to the change of human appearance from the information age to the digital age. In the information age, because of the limited technical means, humans can only use programming language to combine the database to convert the table (entity) in the real life (attribute) into a structured data description of 0 and 1, which is for real human life. There is a gap in accuracy between description and prediction. However, since entering the digital era, with the development of a series of emerging technologies such as artificial intelligence, big data, and cloud computing, people can rebuild the colorful world of reality in the computer world; whatever the real world is, they have the ability to rebuild it. What is stored in the computer world. This is digitization. From a commercial point of view, "digital transformation" is to redefine the business of an enterprise, truly realize automation and intelligence, and complete precise marketing.

In the process of digital transformation to achieve precision marketing, one of the most important technical challenges is to combine first-party data and third-party data to effectively identify consumers’ true intentions and needs, so as not to infringe on privacy and personal information. In this case, the market is fully reflected, so that the limited marketing (advertising) resources can be used most effectively. Maybe there is such an experience: when you search for the name of a product that you have never contacted before in Google keywords, it will not take long for the product to be dynamically recommended on the PChome website. this is A commonly used technique: by embedding code in their webpages, online shop operators drive the browser to find the “digital footprint” of users browsing other webpages in the cookie, and use the third-party information provided by the latter to combine with their own users. The first-party information (such as purchase history, shipping address, etc.) of the company, using the best placement information derived from the AI algorithm as an advertisement, is provided to users. As a commercial activity of precision marketing, there is nothing wrong with it, but such advertising materials often frighten and annoy users, and may infringe on privacy. What's more, many advertisements may be purchased from second-party data owners (business data accumulated by advertisers during the advertising process). This result often makes the audience feel more abrupt. The reason is that whether it is the integration of first-party data or second-party data with third-party data, data integration is often carried out in a situation where the owner of the data cannot be respected; because the source of the data is too unnatural, it is pieced together The consumer world that is exported is also different from the actual situation.

Going back to the life scene of modern people, many public information is third-party information that the owner is willing to publish, such as information disclosed on communication platforms such as Facebook and LINE. Of course, due to privacy, it is difficult for these data to fully reveal the actual needs of the owner's inner world, and it is also impossible to link the owner's first-party data of activities on other websites or platforms for precise marketing. However, with some technical combinations, the above problems can be solved; under the premise of achieving business goals, privacy can also be respected. This is the spirit of the content disclosed by the present invention.

This paragraph of text extracts and compiles certain features of the present invention. Other features will be revealed later In the continuation paragraph. Its purpose is to cover the spirit and scope of the scope of additional patent applications, various modifications and categories Similar arrangement.

The present invention provides a cross-platform digital information concatenation method, including the steps: a) adding a tracking script code to a web page content provided by a first server; b) using a first host When the browser reads the content of the webpage remotely, the first server dynamically sends a first identification code to temporarily store in the first host through the browser; c) execute the tracking script code with the browser To display a two-dimensional barcode on the screen of the first host, and send the first identification code to a second server through the first host, wherein the parsed content of the two-dimensional barcode includes the first identification code D) Scan and parse the two-dimensional barcode with a second host, and execute the following according to the analysis content: start a communication software on the second host, connect to a remote third server through the communication software, and use The identity of the user is added to a dialogue robot service provided by the third server, a token corresponding to the user’s identity is obtained, and the token and the first identification code are sent to the second host through the second host Server; e) through the webhook of the second server and the third server, the second server operates the dialogue robot service to provide an information inquiry procedure to obtain the identity of the user The personal information of the user; and f) binding the first identification code, the token, and the personal information of the user to which the user identity belongs with the second server.

According to the present invention, when the browser executes the tracking script code, the first host can further record the webpage files and their sequence provided by the first server browsed through the browser.

In the cross-platform digital information connection method, step d) may further include: displaying a notification message on the screen of the second host to obtain a contact information through the second host, and the contact information through the second host The two hosts send to the second server, the second server sends a confirmation message according to the contact information, and receives a reply message corresponding to the confirmation message from the hardware to which the contact information points, thereby confirming the contact The authenticity of the information.

In the cross-platform digital information concatenation method, step f) can further bind the contact information with the first identification code, the token, and the personal information of the user to which the user identity belongs.

Preferably, the contact information can be an email address or a mobile phone number.

Preferably, the information inquiry procedure can be a questionnaire or an online game.

Preferably, the personal information of the user to whom the user identity belongs can be name, contact number, mailing address, gender, occupation, interest, or age.

The present invention also provides a cross-platform digital information serial connection system, including: a communication module, the communication module is connected to a third server, a first host and a second host via a network signal; a processing module Group, signal communication with the communication module, the processing module operates to receive a first identification code from the first host, a token and the first identification code from the second host through the communication module , Perform a web hook with the third server, operate a dialogue robot service provided by the third server to provide an information inquiry program on the second host to obtain the personal information of the user to whom the user’s identity belongs, and The first identification code, the token, and the personal data binding of the user to which the user identity belongs; and a storage module, which is in signal communication with the processing module, for storing the first identification code and the token , The personal information of the user to which the user's identity belongs, and its binding relationship. Wherein, a tracking script code is added to a webpage content provided by a first server, so that when the first host reads the webpage content remotely through a browser, the first server dynamically sends the first identification Code to be temporarily stored in the first host through the browser; the browser executes the tracking script code to display a two-dimensional barcode on the screen of the first host, wherein the parsed content of the two-dimensional barcode includes the second An identification code; scan and parse the two-dimensional barcode with the second host, and execute the following according to the analysis content: start a communication software on the second host, connect to the remote third server through the communication software, and The user identity is added to the dialogue robot service provided by the third server and has the token corresponding to the user identity; and the token and the first identification code are sent to the processing module through the second host.

According to the present invention, when the browser executes the tracking script code, the first host can further record the webpage files and their sequence provided by the first server browsed through the browser.

Preferably, a notification message is displayed on the screen of the second host to obtain contact information through the second host, and the contact information is sent to the processing module and the processing module through the second host and the communication module. The group sends a confirmation message through the communication module according to the contact information, and receives a reply message corresponding to the confirmation message from the hardware to which the contact information points through the communication module, thereby confirming the authenticity of the contact information .

Preferably, the processing module may further bind the contact information with the first identification code, the token, and the personal information of the user to which the user identity belongs.

Preferably, the contact information can be an email address or a mobile phone number.

Preferably, the information inquiry procedure can be a questionnaire or an online game.

Preferably, the personal information of the user to whom the user identity belongs can be name, contact number, mailing address, gender, occupation, interest, or age.

Based on the design of the second server and the tracking script code, the dialogue robot service can be used to effectively obtain the first-party data from the first server and the third-party data from the third server. In this way, the information required for accurate marketing is provided without affecting user privacy.

10: The first server

20: second server

21: Communication module

22: Processing module

23: Storage Module

30: The third server

40: First host

50: second host

Fig. 1 is a schematic diagram of the application scenario of the cross-platform digital information concatenation method according to the present invention, Fig. 2 is a flowchart of the cross-platform digital information concatenation method, and Fig. 3 is the cross-platform digital information concatenation according to the present invention System block diagram.

The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, rather than all the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without creative work shall fall within the protection scope of the present invention.

Please see Fig. 1, which is a schematic diagram of the application scenario of the cross-platform digital information concatenation method according to the present invention. In this embodiment, it basically involves operations between three servers and two independent hosts. For the convenience of description, FIG. 1 shows a first server 10, a second server 20, a third server 30, a first host 40, and a second host 50. Each server or host has its own Specific functions and Face the object. The first server 10 is a web page data providing server, especially a server that provides data with commercial value, such as a server that provides online shopping services or online audio-visual services. The second server 20 is a device that performs cross-platform digital information connection to bind first-party data and third-party data. The third server 30 provides user communication services, such as a server for platform services such as Facebook Messenger, LINE, WeChat, and WhatsApp. These servers connect to the devices installed in the APP provided by their companies to dynamically connect messages between users, or actively provide commercial and social messages. What's important is that due to the maturity of webhook technology, these servers can interface with callback functions developed by third parties to add or change messages on the user interface (screen). More common applications, such as chatbots, can introduce conversation programs developed by third parties into chat rooms. The first host 40 is a computer that is connected to the first server 10 and displays web content provided by the first host 40. In practice, the first host 40 may be a desktop computer, a notebook computer or a tablet computer. Since the first host 40 is mainly used by the user to browse data, it is characterized by having a larger screen, and whether it is a mobile device is no longer limited. The second host 50 is a tool for the user to execute the aforementioned communication service, such as a tablet computer or a smart phone. Although desktop computers and notebook computers can also perform communication services (install corresponding application software), according to the requirements of the present invention, the second host 50 needs to have an image capture function (scanning a two-dimensional bar code), so it is still Mainly tablets and smartphones.

Please refer to Fig. 2, which is a flowchart of the method of cross-platform digital information concatenation proposed by the present invention. The following describes each step in the process separately.

First, the first step is: adding a tracking script code to a webpage content provided by the first server 10 (S01). The web content is the digital data obtained from the first server 10 initiated by the client through the HTTP or HTTPS protocol. It usually contains a lot of scripts and data (audio and video files, image files, etc.), which are installed on the client side. After the browser parses, all the content of the webpage The data is displayed on the screen of the client in a preset format. The tracking script code is a technical feature of the present invention. Essentially, the tracking script code is also a string of script codes that provide specific functions by pointing to a specific URL. These specific functions will be explained in detail in the next step.

Then, the second step is: when the first host 40 reads the content of the webpage remotely through a browser, the first server 10 dynamically sends a first identification code to temporarily store it in the first host through the browser 40 in (S02). When the browser executes the script code in the webpage content, the tracking script code must also be executed. After the tracking script code is executed, the following operations (specific functions) are mainly performed on the first host 40. First, create a storage path (folder) in the memory device (hard disk, SSD or external storage device) of the first host 40 to store some preset data or data that will be dynamically captured later. This can be a so-called cookie. Second, temporarily store the first identification code dynamically sent by the first server 10 in the storage path of the memory device. Here, the first identification code can be a string composed of English, numbers and/or symbols. The first server 10 is used to refer to the information of the user who accesses the content of its webpage, which is equivalent to giving each visiting user a license. Recognized, meaningless data name, such as 34nwjkjehqw. Of course, if the first server 10 provides a specific service (such as online shopping) and requires a user ID and password to download web content, then the first identification code can be bound to the first server that these users left at the time of registration. The data of the device 10 (personal data or generalized first-party data) can be used to track specific users. Third, the first host 40 records the webpage files and their order provided by the first server 10 browsed through the browser. The web content provided by the first server 10 is actually a hyperlink between many individual files. Therefore, when the user clicks on the webpage content through the browser on the first host 40, the user actually continuously receives the webpage file corresponding to the click result from the first server 10. Considering the web files and their order (digital footprint) each time you browse, you can analyze the user's current needs. For example, if a user enters the PChome website and browses related web pages of a laptop, it can be inferred that he needs to buy a laptop. In this way, the first server 10 can issue commands or use the tracking script code to operate As a browser, and then return these recorded data. It should be noted that the collection of these digital footprints is not illegal. Fourth, executing the tracking script code can generate a two-dimensional barcode, and send the first identification code to the second server 20. The function of this part will be explained in the following steps.

Then, the third step is: execute the tracking script code with the browser to display a two-dimensional barcode on the screen of the first host 40, and send the first identification code to the second server through the first host 40 20. The analysis content of the two-dimensional barcode includes the first identification code (S03). The two-dimensional barcode can be implemented as a QR code, and the purpose of displaying the two-dimensional barcode is to be obtained by a device that can obtain the image of the two-dimensional barcode and analyze its content, and then execute its content. The two-dimensional bar code can be displayed synchronously with the content of the webpage, or displayed when a specific graphic is clicked (for example, an invitation icon to join LINE bot is provided on the webpage). While displaying the two-dimensional bar code, the first identification code is sent to the second server 20 through the first host 40. The second server 20 records the first identification code, which can represent the digital information that the user will perform Prepare for follow-up tasks in series.

Fourth step: Scan and parse the two-dimensional barcode with the second host 50, and perform the following according to the analysis content: start a communication software on the second host 50, connect to the remote third server 30 through the communication software, and The user identity is added to a dialogue robot service provided by the third server 30, a token corresponding to the user identity is obtained, and the token and the first identification code are sent to the second host through the second host 50 Server 20 (S04). The two-dimensional barcode may include a URL, and a server (which may be the second server 20 or the third server 30) guides the second host 50 to perform the aforementioned operations. The communication software is the mobile application software of communication service platforms such as LINE and WeChat installed on the second host 50, which can be connected to the third server 30 of the server through the second host 50 after activation. Since each user who enters the aforementioned communication service platform will obtain an account and password (user identity) in advance, these data can be used to enter the dialogue robot service built in the communication service platform. In addition to the general communication service platform facing In addition to the account and password provided by the user for identification, each user identity also corresponds to a token. The token is an encrypted serial number or garbled code, which is the information that allows the system machine to recognize the user. At this time, the token and the first identification code are sent to the second server 20, and the second server 20 can record and know which token represents the user who will be the same person as the user of the first identification code.

Then, the fifth step is: through the network hooks of the second server 20 and the third server 30, the second server 20 operates the dialogue robot service to provide an information inquiry procedure to obtain the user's identity. Personal information of the person (S05). According to the present invention, the second server 20 can not only bind the first-party data with the third-party data, but also guide the user to submit some business information that needs to be known in a reasonable and legal context. It is an information inquiry procedure under the dialogue robot service. In practice, the information inquiry procedure can be to provide a questionnaire or an online game in the chat room of the dialogue robot service. The former asks the user's personal information in a direct way. If the user does not want to provide it, he can exit the information inquiry program; the latter gradually guides the user to give the required personal information in the form of a game. The game content design varies in different fields. , Is not limited by the present invention. The personal information of the user to whom the user identity belongs can be, but is not limited to, name, contact number, mailing address, gender, occupation, interest, or age.

Finally, the sixth step is: binding the first identification code, the token, and the personal information of the user to which the user identity belongs with the second server 20 (S06). In this way, the third-party data on the communication service platform from the third server 30 can be combined with the first-party data on the service platform recorded in the first server 10, so that users can be understood and tracked more effectively. Carry out precise marketing.

However, according to the present invention, before obtaining third-party data on the communication service platform of the third server 30, the user's contact information, such as email address or mobile phone number, is obtained first. This can be achieved by scanning and parsing the two-dimensional bar code with the second host 50 in step S04, and executing the barcode according to the parsing content The following is achieved: a notification message is displayed on the screen of the second host 50 to obtain a contact information through the second host 50, the contact information is sent 50 to the second server 20 through the second host, and the second server 20 follows The contact information sends a confirmation message, and receives a reply message corresponding to the confirmation message from the hardware to which the contact information points, so as to confirm the authenticity of the contact information. For example, the notification message displayed on the screen of the second host 50 is "Please enter your contact e-mail address", and the user can obtain the e-mail address of the contact information by following the steps of the second server 20. Then, the second server 20 sends a confirmation message of "Please click (URL) to confirm". When the user clicks on the URL using the hardware that operates the mail software (may be the second host 50 or other computer, that is, the hardware to which the contact information points), a reply message is sent to the second server 20. From time to time, the second server 20 can confirm that there is such a user and obtain the first piece of information, that is, contact information. Therefore, step S06 can further bind the contact information with the first identification code, the token, and the personal information of the user to which the user identity belongs.

In order to implement the aforementioned cross-platform digital information serial connection method, the present invention also proposes a cross-platform digital information serial connection system. Specifically, the cross-platform digital information serial connection system is embodied as the aforementioned second server 20. Further analyzing the second server 20, it mainly includes: a communication module 21, a processing module 22, and a storage module 23. They are described in detail below.

The communication module 21 is signally connected with the third server 30, the first host 40 and the second host 50 through the network. The network can be an Ethernet or a mobile communication network, and it is best to operate on a mobile communication network. The processing module 22 is in signal communication with the communication module 21 and the storage module 23, and may include a processor and peripheral auxiliary electronic components. The processing module 22 operates to receive the first identification code from the first host 40 through the communication module 21, receive the token and the first identification code from the second host 50, perform network hooks with the third server 30, and operate the second host. The dialogue robot service provided by the third server 30 provides the aforementioned information inquiry procedure on the second host 50, thereby obtaining the personal information of the user to whom the user identity belongs, and the first identification code, the token, and the user The personal data binding of the user to which the identity belongs. The storage module 23 can be a random access memory or It is a storage device (such as a hard disk, SSD) that is in signal communication with the processing module 22 to store the first identification code, the token, the personal information of the user to which the user identity belongs, and the binding relationship thereof. The operation of the second server 20 can be executed by the processing module 22 calling the program code stored in the storage module 23.

As mentioned above, the webpage content provided by the first server 10 adds tracking script code, so that when the first host 40 reads the webpage content remotely through a browser, the first server 10 can dynamically send The first identification code is temporarily stored in the first host 40 through the browser; the browser executes the tracking script code to display the aforementioned two-dimensional barcode on the screen of the first host 40, and the analysis of the two-dimensional barcode The content contains the first identification code; the second host 50 scans and parses the two-dimensional bar code, and the following can be executed according to the analysis content: start the communication software on the second host 50, and connect to the remote third server through the communication software 30. Join the dialogue robot service provided by the third server 30 as a user and have the token corresponding to the user identity; and send the token and the first identification code to the processing module through the second host 50 Group 22. In addition, when the browser executes the tracking script code, the first host 40 can record the webpage files and their sequence provided by the first server 10 browsed through the browser.

If you need to obtain the user's contact information and verify the identity first, you can display a notification message on the screen of the second host 50 to obtain the contact information through the second host 50, and send the contact information through the second host 50 and the communication module 21 To the processing module 22, the processing module 22 sends a confirmation message through the communication module 21 according to the contact information, and receives a reply message corresponding to the confirmation message from the hardware to which the contact information points through the communication module 21, In order to confirm the authenticity of the contact information. Therefore, the processing module 22 can bind the contact information with the first identification code, the token, and the personal information of the user to which the user identity belongs.

Although the embodiments of the present invention have been shown and described above, those skilled in the art can understand that these embodiments can be implemented without departing from the principle and spirit of the present invention. Various changes, modifications, substitutions and modifications are made to the examples, and the scope of the present invention is defined by the scope of the attached patent application and its equivalents.

Claims (7)

A cross-platform digital information serial connection system, comprising: a communication module, the communication module is connected to a third server, a first host and a second host via a network signal; a processing module, and the The communication module is in signal communication, and the processing module operates to receive a first identification code from the first host, a token and the first identification code from the second host, and the first identification code through the communication module. The three servers perform network hooks, operate a dialogue robot service provided by the third server to provide an information inquiry procedure on the second host to obtain the personal information of the user to which the user’s identity belongs, and the first identification Code, the token, and the personal data binding of the user to which the user’s identity belongs; and a storage module connected with the processing module signal to store the first identification code, the token, and the user The personal information of the user to which the identity belongs, and its binding relationship. Among them, a tracking script code is added to a web page content provided by a first server, so that when the first host reads the information remotely through a browser When webpage content, the first server dynamically sends the first identification code to temporarily store in the first host through the browser; the browser executes the tracking script code to display a two-dimensional barcode on the first host On the screen, the analysis content of the two-dimensional bar code includes the first identification code; scan and parse the two-dimensional bar code with the second host, and execute the following according to the analysis content: start a communication software on the second host, Connect to the remote third server through the communication software, join the conversation robot service provided by the third server as a user, and have the token corresponding to the user identity; and use the second host to connect The token and the first identification code are sent to the processing module. For example, the cross-platform digital information concatenation system described in item 1 of the scope of patent application, wherein when the browser executes the tracking script code, it further records the information provided by the first server browsed through the browser on the first host Page files and their order. For example, the cross-platform digital information cascading system described in item 1 of the scope of patent application, wherein a notification message is displayed on the screen of the second host to obtain a contact information through the second host, and the contact information is passed through the second host. 2. The host and the communication module send to the processing module, the processing module sends a confirmation message through the communication module according to the contact information, and receives the communication from the hardware to which the contact information points through the communication module A reply message corresponding to the confirmation message to confirm the authenticity of the contact information. For example, the cross-platform digital information concatenation system described in item 3 of the scope of the patent application, wherein the processing module further includes the contact information with the first identification code, the token, and the personal identity of the user to which the user identity belongs. Asset binding. For example, the cross-platform digital information concatenation system described in item 3 of the scope of patent application, wherein the contact information is an email address or a mobile phone number. For example, the cross-platform digital information concatenation system described in item 1 of the scope of patent application, wherein the information inquiry procedure is a questionnaire or an online game. For example, the cross-platform digital information concatenation system described in item 1 of the scope of patent application, wherein the personal information of the user to whom the user identity belongs is name, contact number, mailing address, gender, occupation, interest, or age.

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