TWI712957B - Url redirection system with inserting tracking code and operating method thereof - Google Patents

Abstract

A URL redirection system is provided, including an operating interface configured to provide a user with a given targetnetwork address and allow the user to insert a tracking code and obtain a URL redirection network address. Therefore, the user may insert a tracking code by operating the operating interface or uses a tracking code embedded in the URL redirection system to analyze and understand items viewed by viewers, browsers and consumers, the statistics data of the viewers and the behavioral interests of the viewers and exchange data with associate companies during the URL redirection process. As a result, the user can utilize the information, e.g., for releasing re-marketing or re-marketing advertisement.

Description

Addressing system with inserted tracking code and its operation method

The present invention relates to a forwarding technology, in particular to an operating system and operating method that can insert a tracking code during forwarding.

At present, many e-commerce platforms (such as momo shopping, PChome, shoppi auction, etc.) aim at re-marketing (Re-targeting or Re-marketing) advertising exposure for customers who have clicked on specific product content. For example, when a customer browses a pair of shoes on the momo shopping website, then when the customer browses Facebook, he will see the advertisement of that pair of shoes appear on the dynamic wall to strengthen the purchase motivation. The remarketing method uses the tracking code provided by Facebook (called Facebook Pixel) to insert the tracking code into the source code of the momo shopping website, allowing Facebook to assist in recording the browsing behavior of customers on the website. Finally, momo shopping will go to Facebook To target customers who have collected "Products (PageView)".

Common tracking codes such as the Facebook Pixel mentioned above can collect the behavior of Facebook users on a specific website into an anonymous list, provide advertisements for this anonymous list, or view the overall demographic information in this anonymous list (such as Age/sex distribution, residence distribution, etc.) Understand customer characteristics; Google also provides AdWords remarketing tools to collect a list of customers who have seen specific product content on the website, so that the customer can display the product advertisements he has seen on a certain website wherever he sees Google ads. All in all, tracking codes can provide remarketing, audience demographics, audience preferences, or data exchange with third-party vendors. In addition, Google has also developed Google Tag Manager (tag management tool), which can insert multiple tracking codes into web pages together.

If the current technology wants to insert the tracking code into the website, the website engineer can only modify the page. As in the aforementioned momo shopping, the marketing staff must communicate with the website engineer, and the website engineer will modify the website source code. Under this restriction, if marketers have new tracking code insertion requirements, or modify existing tracking codes, or insert tracking codes into more complex or flexible tracking parameters, they must communicate with the website engineer repeatedly. Moreover, most marketers are not familiar with code-related technologies, so it is extremely difficult for marketers to understand the meaning of tracking codes and how to insert tracking codes and other related technologies.

On the other hand, in addition to tracking codes required for e-commerce platforms, inserting tracking codes on popular platform websites can also bring marketing benefits. The so-called mass platform websites are such as YouTube and PTT forums. For example, for viewers who have watched a certain video on YouTube, place an advertisement about a new video made by the creator of the video to increase the exposure of the new video; or, if the video on YouTube is a commercial video, target Viewers who have seen the video content of the industry (or product users) place commercials to promote the sales of the products.

However, in the popular platform website, only the management team of the website has the authority to insert the tracking code into the source code of the page, and users who use the popular platform website (such as sellers, internet celebrities, fan page operators, Bloggers, etc.) are mostly unable to insert tracking codes into the webpages they deploy, so users cannot carry out remarketing promotion and obtain audience demographic information and other advantages provided by tracking codes.

Furthermore, if users want to analyze and understand the browsing habits of viewers, viewers, or consumers on their webpages, they need to pay to insert tracking codes through the website’s management team, which will result in users’ financial The burden increases.

On the other hand, if the user does not want to assist in inserting the tracking code through the management team of the website, he needs to set up his own personal website so that the user becomes a website administrator to insert the tracking code by himself, but the cost of setting up the personal website And the cost of installation time is extremely high, and it is not easy to attract viewers, browsers or consumers to enter the personal website to browse.

Therefore, how to provide an easy way for users to insert and modify the tracking code of their own content is really an important issue.

In order to solve the above-mentioned limitation of the conventional technology, the present invention discloses a forwarding system with forwarding service items, which is operated by a forwarding server. The forwarding system includes: an operation interface, which is used to specify a target URL (Uniform Resource Identifier, referred to as URI) and insert a tracking code, and convert the destination URL into a forwarding URL; and a forwarding program, which contains the correlation data between the destination URL and the tracking code, so the forwarding system can reach The purpose of inserting the tracking code.

The present invention also provides a forwarding server for providing the forwarding system and operating the forwarding system; a target URL is given through the operation interface and a tracking code is inserted, and then a forwarding URL is generated based on the target URL and stored in In the data storage medium, and store the association data between the target URL and the tracking code in the data storage medium; the forwarding server obtains the association between the target URL and the tracking code from the data storage medium Sexual data; publish the forwarding URL on the network platform; click the forwarding URL on the network platform on the browser to send the browser’s web page request to the forwarding server to make the forwarding The server receives the web page request of the browser, and searches for the destination URL and the tracking code corresponding to the forwarding URL in the associated data stored in the forwarding server; the forwarding server sends an HTTP response to The browser and the response content is the redirection program, the redirection program contains redirection commands and tracking code commands; and after receiving the HTTP response, the browser executes the redirection command in the HTTP response to change The browser directs to the target URL, and then according to the tracking code command, the browser uses the tracking code to collect the browser data during the redirection process.

Specifically, the input of the forwarding service item is the target URL (Uniform ResourceIdentifier, referred to as URI), and the output is the forwarding URL. When the browser clicks on the forwarding URL, the browser used by the browser will connect to the forwarding URL. The forwarding server of the URL, and then the forwarding server sends a redirection command, so that the browser is directed to the target URL according to the redirection command. The main function of the forwarding system of the present invention can be delivered by the forwarding server The tracking code is inserted into the redirect command to overcome users (such as sellers, internet celebrities, fan page operators, bloggers, etc.) that are difficult or unable to modify the source code of the destination URL when they need to insert the tracking code. Circumstances that restrict the function of the tracking code.

The forwarding system and its operating method of the present invention include an operating interface for users and a forwarding program for performing forwarding operations. Wherein, the operation method is to provide a forwarding system operated by the forwarding server, and the forwarding system includes an operating interface that provides the user with a given target URL and inserting the tracking code, and obtaining the forwarded URL ( (Or link) and other functions. The forwarding program is a response result based on the HTTP protocol. For example, when the forwarding program is executed, the forwarding program can be converted into a relay webpage with a redirection function, and the relay webpage has been inserted for use The tracking code inserted by the user can direct the browser of the viewer to the target URL, where the URL of the relay webpage is the forwarded URL.

In the aforementioned operation interface, the user can insert the target URL. For example, the user can input the target URL in the text input box, or the user can input the target URL in the form of Application Programming Interface (API). Destination URL.

In the aforementioned operation interface, the user can insert a tracking code to be inserted during the forwarding process, for example, the user can manually enter a text box, or insert a drop-down menu, API, etc.

In the aforementioned operation interface, after the user inserts the target URL, the forwarded URL can be returned to the forwarding server, and the forwarded URL can be displayed on the HTML screen, and can also be passed through email, APP, or API. The forwarding URL (or link) to the user.

In the aforementioned redirection program, when the redirection server receives a web page request (HTTP REQUEST) from the browser of the browser, the tracking code can be inserted into the HTML format document that the redirection server returns to the browser, and then Use front-end language (such as JavaScript) to forward the browser to the target URL.

In the aforementioned redirection program, when the redirection server receives a web page request (HTTP REQUEST) from the browser of the browser, the tracking code can be inserted into the HTML format document returned by the redirection server, and then the HTML After that, set a meta tag to insert and forward the browser to the target URL.

In the aforementioned redirection program, when the redirection server receives a web page request (HTTP REQUEST) from the browser of the browser, the tracking code can be inserted into the HTML format document returned by the redirection server, and then any The person clicks on the component in the browser's webpage and forwards the browser to the target URL.

The forwarding system of the present invention can not only manually insert the tracking code to be added according to the above method, but also can be automated, according to user identity (such as login status, browser cookie) or according to the target URL (such as the domain of the target URL, target URL path), the tracking code is automatically inserted according to the preset rules of the forwarding system.

It can be seen from the above that in the forwarding system and operating method of the present invention, the operating interface is mainly used to provide the user with the function of inserting the tracking code when a given target URL is given, or the operating interface provides the function of the built-in tracking code, and Use the redirection program to insert the tracking code during the redirection operation to facilitate the collection of information about the viewers after the redirection operation, so there is no need to go through the website management team of the public platform website or set up a personal website by yourself, so the user When the forwarding URL is published or sent to viewers, browsers or consumers for clicking, as long as the objects (viewers, browsers or consumers) click on the forwarding URL (or link), during the forwarding process , The tracking code can record relevant information, so that users can carry out remarketing ads, or analyze and understand viewers, viewers, or consumer statistics.

1: Forwarding system

1a: Forwarding server

10: Data storage media

11: Operation interface

12: redirection program

20: input box

21: code box

21’: Edit screen

21a: Type box

22: Option

3: smart phone

A: Destination URL

B: Tracking code

a: receiving path

b: return path

S100~S104: steps

Figure 1A is a diagram of the architecture configuration of the forwarding system of the present invention.

Figure 1B is a schematic diagram of the operation method of the forwarding system of the present invention.

2A to 2D are schematic diagrams of pages of different embodiments of the operation interface of the forwarding system of the present invention.

FIG. 3 is a schematic diagram of the webpage format displayed by the redirection program of the redirection system of the present invention during the redirection process.

The following specific examples illustrate the implementation of the present invention. Those familiar with the art can easily understand the other advantages and effects of the present invention from the contents disclosed in this specification.

It should be noted that the structures, proportions, sizes, etc. shown in the drawings in this manual are only used to match the contents disclosed in the manual for the understanding and reading of those familiar with the art, and are not intended to limit the implementation of the present invention Therefore, it does not have any technical significance. Any structural modification, proportional relationship change, or size adjustment should still fall within the scope of the present invention without affecting the effects and objectives that can be achieved. The technical content disclosed by the invention can be covered. At the same time, the references in this manual are as "above" and Terms such as "one" are only for ease of description and are not used to limit the scope of implementation of the present invention. Changes or adjustments to their relative relationships shall be deemed to be implementable without substantial changes to the technical content. The category.

Figure 1A is a diagram of the architecture configuration of the forwarding system of the present invention, and Figure 1B is a process schematic diagram of the operating method of the forwarding system of the present invention. As shown in Figure 1A, the indexing system 1 includes a data storage medium 10, an operating interface 11, and an indexing program 12, and the indexing system 1 uses an indexing server (such as an Apache Web server) for correlation Operation. The operating interface 11 is used to specify the target URL and insert the tracking code, and establish a forwarding URL (the so-called link) based on the target URL.

The data storage medium 10 provides the index server to obtain relevant data, such as implemented by a database (such as a MySQL database) or application cloud platform, and can be configured in the index server, or can be independent Data service unit. In one embodiment, the association data between the target URL given in the operation interface 11 and the tracking code to be inserted will be compiled into a forwarding program 12 based on the built-in program of the forwarding server, and the completed forwarding The address program 12 is stored in the data storage medium 10. Or, in another embodiment, the association data between the target URL given in the operation interface 11 and the tracking code to be inserted can be integrated into a data group and directly stored in the data storage medium 10, to be transferred During the addressing operation, the built-in program of the forwarding server then compiles the data group into the forwarding program 12.

The redirection program 12 is used as the response result of the redirection server based on the HTTP communication protocol to direct the browser of the viewer to the target webpage represented by the target URL, and at the same time insert the tracking code into the browser B. For example, when performing a forwarding operation, the forwarding program 12 can be implemented by a relay webpage with a forwarding function. The relay webpage will display the tracking code inserted by the user and direct the browser to To the destination URL.

As shown in Figure 1B, in this method of operation, users (such as sellers, influencers, fan page operators, bloggers, etc.) are given a target URL (original URL) and inserted in advance through the operation interface 11 Tracking code, and generate a link (or forwarding URL) based on the target URL, as shown in step S100, and the target URL and the tracking code are compared, and the correlation data between the two is compiled into a forwarding program 12. Then stored in the data storage medium 10 (or, the correlation data between the two can be directly stored in the data storage medium 10), wherein the forwarding program 12 defines the target URL and The correlation between the tracking codes makes the forwarding URL correspond to the forwarding program 12, so that the forwarding server 1a can start the forwarding operation.

In this embodiment, as shown in the operation interface 11 in Figure 2A, the user can manually enter the target URL A (or original URL) in the input box 20 to insert the target URL A; or, by using the application The application programming interface (API) is used to automatically input the target URL A to insert the target URL A.

Furthermore, as shown in the operation interface 11 in FIG. 2A, the user can manually input the content of the tracking code B (such as the ID of FacebookPixel) into the code box 21 to insert the tracking code B. Or, as the operation interface 11 shown in Figure 2B, use the drop-down menu to select the content of the tracking code B (for example, click the "▽" option to select the desired tracking Tracking code B) to insert the tracking code B, where the tracking code B can be a variety of contents that have been edited in advance (for example, select the "Edit" option to enter the editing page for code editing operations). Or, as shown in Figure 2C, use the drop-down menu to select the desired type of tracking code B in the type box 21a (for example, click the "▽" option to select the type operation), where this operation The interface 11 lists all tracking codes B of the selected type according to the selected type (such as Google, Facebook, etc.) for the user to choose, and displays the selected tracking code B in the code box 21.

Moreover, as shown in FIG. 2D, the operating interface 11 can also provide an editing screen 21' for the user to edit the program of the tracking code B in the operating interface 11.

In addition, in other embodiments, the operating interface 11 can also insert a code management tool (Google Tag Manager) to select any code in the code management tool, such as a tracking code.

After giving the destination URL A and inserting the tracking code B, you can click the option 22 of "Create Link" to obtain a link (or forwarding URL).

Understandably, the forwarding system 1 can also make the operation interface 11 based on the user's identity (such as login status, browser cookies) or the target URL A (such as the domain of the original URL, the path of the original URL). The tracking code B is automatically inserted according to the preset rules (built into the forwarding system 1 or the forwarding server 1a) (for example, the tracking code B is automatically inserted after selecting the option 22 of "Create Link"), Therefore, the user does not need to insert the tracking code B, and the operation interface 11 does not need to be configured with the code box 21 or the editing screen 21'. Therefore, even users who do not understand web programs can still create the project The association data between the URL A and the tracking code B. Therefore, there are many ways to insert the tracking code B, and there are no special restrictions, which are hereby stated. In the operation method shown in Figure 1B, the user will first publish the link (or forwarding URL) he created on a web page or repost it on an online platform (such as a Facebook fan page post or through LINE Send), so that in step S101, the viewer (or viewer, consumer, etc.) can click on the browser (such as Chrome) presented by the electronic product (such as the smart phone 3 shown in Figure 3) Select the link (or forwarding URL).

Then, in step S102, the browser will connect to the forwarding server 1a via the Internet, that is, the forwarding server 1a will receive the browser's web page request (HTTP REQUEST) (such as receiving path a). , The forwarding server 1a will start to search the forwarding program 12 in the data storage medium 10, and generate the forwarding program 12 corresponding to the link (or forwarding URL), and make it as a webpage response (HTTP RESPONSE) command , And then return the command that the webpage responds to to the browser (such as return path b). Alternatively, the forwarding server 1a will start to search for the related data in the data storage medium 10 to compile the target URL and tracking code corresponding to the forwarded URL to generate a forwarding program 12, which will serve as a webpage response command , And then send the webpage response command back to the browser.

In this embodiment, the webpage response command (or the forwarding program 12) is the response result of the forwarding server 1a based on the HTTP protocol, which includes a redirect command and a tracking command, and the forwarding The program 12 can present a web page format (as shown in Figure 3, a relay web page containing a destination URL A and a tracking code B is displayed on the browser), wherein the redirect command The command is used to perform the forwarding function, and the tracking command is used to insert the tracking code during the forwarding process.

Furthermore, based on the HTTP communication protocol, the forwarding program 12 presents the conventional response content in the header area, and the body area presents codes including redirection commands and tracking commands.

Finally, in step S103, the browser receives the instruction of the webpage response to perform the redirection operation, that is, the redirection command of the redirection program 12 leads to the target webpage represented by the target URL, and During the redirection process, the browser will insert the tracking code to lock the viewer and track the behavior of the viewer.

In this embodiment, the tracking code defines and provides relevant information for the code provider (such as Facebook, Google) to collect the behavior of users such as Facebook or Google on the target webpage into an anonymous list, as in step S104 , Enabling the tracking code to provide remarketing, audience demographic data, audience preferences, or data exchange with third-party vendors.

Furthermore, the operation of the forwarding program 12 is that when the forwarding server 1a receives a web page request from the browser, the tracking code can be inserted into the HTML format document that the forwarding server 1a returns to the browser , And then forward the browser to the target URL through the front-end language (such as JavaScript). Or, when the forwarding server 1a receives a web page request from the browser, it can insert the tracking code into the HTML format file that the forwarding server 1a returns to the browser, and then use the HTML post tag (metatag) Insert, forward the browser to the destination URL. Or, when the forwarding server 1a receives a webpage request from the browser, it can return the browser to the forwarding server 1a Insert the tracking code into the HTML format file of the browser, and then click on the hyperlink in the relay page (the forwarding program 12 shown in Figure 3) (the destination URL A shown in Figure 3) ) To forward the browser to the destination URL.

In addition, the URL of the relay web page shown in Figure 3 is the forwarded URL, and its display status can be set according to requirements. For example, because the forwarding operation of the forwarding server is extremely fast, under normal conditions, human eyes cannot clearly view the relayed webpage. Therefore, if you need to click on the web page element (such as the hyperlink in the web page, such as the destination URL A shown in Figure 3) in the relay page (such as the forwarding program shown in Figure 3), you can slow down the The speed of the forwarding operation of the forwarding server, so as to pause and freeze on the relay webpage during the forwarding process.

In summary, the user can insert the tracking code through the operation interface, or the tracking code built into the forwarding system, so that after forwarding operations, the user can analyze and understand the status of the viewer, browser or consumer. The click-to-view items on the landing page represented by the destination URL, the demographic data of the viewer, the behavior preference of the viewer, or the exchange of data with third-party vendors, so the user can learn these from the code supplier. Information so that advertisers can put ads on their landing pages.

The above-mentioned embodiments are used to exemplify the principles and effects of the present invention, but not to limit the present invention. Anyone who is familiar with the art can modify the above-mentioned embodiments without departing from the spirit and scope of the present invention. Therefore, the scope of protection of the rights of the present invention should be listed in the scope of patent application described later.

1a: Forwarding server

10: Data storage media

11: Operation interface

12: redirection program

a: receiving path

b: return path

S100~S104: steps

Claims (9)

An operation method includes: providing a forwarding system and a forwarding server for operating the forwarding system, wherein the forwarding system is operated by the forwarding server, and the forwarding system includes: an operating interface, Used to give a Uniform Resource Identifier (URI) and insert a tracking code, and convert the destination URL into a forwarding URL; and a forwarding program, which contains the correlation data between the destination URL and the tracking code ; Through the operation interface given the destination URL and insert the tracking code, and then generate a forwarding URL based on the destination URL and store it in the data storage medium, and store the correlation data between the destination URL and the tracking code in the The data storage medium; the forwarding server obtains the association data between the target URL and the tracking code from the data storage medium; publishing the forwarding URL on the network platform; click the website on the browser The forwarding URL on the road platform to send the web page request of the browser to the forwarding server, so that the forwarding server receives the web page request of the browser, and the association stored in the forwarding server The target URL and the tracking code corresponding to the forwarding URL are searched out in the data; the forwarding server sends an HTTP response to the browser, and the response content is the forwarding program, which includes redirection instructions and Tracking code instructions; and After the browser receives the HTTP response, it executes the redirect command in the HTTP response to direct the browser to the target URL, and then according to the tracking code command, the browser uses the tracking code in the redirection process Carry out visitor data collection operation. Such as the operation method described in the first item of the scope of patent application, wherein the operation interface is manually inserted or inserted into the target URL through an application program interface. For example, in the operation method described in item 1 of the scope of patent application, the operation interface is manually inserted or the tracking code is inserted in the application program interface. For example, in the operation method described in item 1 of the scope of patent application, the operation interface automatically inserts the tracking code according to the target URL or user-related information according to preset rules. For example, in the operation method described in item 1 of the scope of patent application, the operation interface automatically inserts the tracking code when establishing a link based on the target URL or user-related information according to preset rules. For example, in the operation method described in item 1 of the scope of patent application, the redirection program automatically inserts the tracking code according to the target URL or user-related information according to preset rules. For example, in the operation method described in item 1 of the scope of patent application, the forwarding program automatically inserts the tracking code during forwarding operations based on the target URL or user-related information according to preset rules. For example, the operation method described in item 1 of the scope of patent application, wherein the forwarding program is the response result based on the HTTP protocol. Such as the operating method described in item 1 of the scope of patent application, wherein the tracking code comes from a code management tool.

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