TWI695278B - Method and device for determining POI deployment requirements of interest points - Google Patents

Abstract

The present invention relates to the field of information technology, and in particular to a method and device for determining POI deployment requirements of a point of interest, for objectively and automatically determining the user's deployment requirements for POI, thereby improving the efficiency and accuracy of POI site selection. The method for determining the POI deployment requirements provided by the embodiment of the present invention includes: the server determines the target users covered by the area to be investigated based on the acquired user's geographic location information; for each target user, the distance range is set according to the distance from the target user The number of deployed POIs with preset functions within the target user's deployment requirements index is determined; according to the target users covered by the area to be investigated, each target user pair has The deployment demand index of the POI of the preset function determines the total deployment demand index corresponding to the area to be investigated.

Description

Method and device for determining POI deployment requirements of points of interest

The present invention relates to the field of information technology, and in particular to a method and device for determining POI deployment requirements of a point of interest.

The point of interest (POI) location problem has always been a common concern of various service parties. The POI here can be various self-service terminals or fixed service locations.

At present, it is common to determine the layout requirements of POIs with preset functions in different regions through manual investigation, and then perform POI site selection. Generally speaking, according to the urban area structure, the number and distribution of the POIs with preset functions, etc., each service party has not yet deployed the area with the POI with the preset function, or the area with the POI with the preset function Areas with a small number are identified as areas with greater deployment requirements for the POI, such as new urban-rural junctions caused by urban expansion, newly developed or gradually-scaled industrial parks, development zones, and large population inflows Areas, or areas with POI requirements determined through on-site consultation with actual users.

Confirming the user's deployment requirements for POI through manual surveys is usually one-sided in terms of cognition, and it is easy for the location strategy based on the survey results to be inconsistent with the actual needs.

Therefore, there is a need for a solution that can objectively and automatically determine the POI deployment requirements. There is no related technology in the prior art that can achieve this solution.

Embodiments of the present invention provide a method and device for determining POI deployment requirements of a point of interest, so as to objectively and automatically determine the user's deployment requirements for POI, thereby improving POI site selection efficiency and accuracy.

An embodiment of the present invention provides a method for determining POI deployment requirements, including: a server determining a target user covered by an area to be investigated based on the acquired user's geographic location information; for each target user, setting a distance based on the distance from the target user The number of deployed POIs with preset functions within the scope determines the target user’s deployment demand index for the POIs with preset functions; according to the target users covered by the area to be investigated, each target user pair The deployment demand index of the POI with the preset function determines the total deployment demand index corresponding to the area to be investigated.

Optionally, the area to be investigated is determined according to the following steps: the range of the target geographic area is divided into a plurality of grid areas of the same size, and each divided grid area is used as an area to be inspected.

Optionally, after determining the total deployment demand index corresponding to each grid area within the target geographic area, the method further includes: indicating the determined total deployment demand index corresponding to each grid area to the setting server Server of the POI, so that the setting server determines the address of the POI with the preset function within the target geographic area based on the total deployment demand index corresponding to each grid area.

Optionally, determining the deployment demand index of the target user for the POI with the preset function includes: determining the number of POIs with the preset function that have been deployed within a set distance from the target user The target user's deployment demand index for the POI with the preset function is k1/(N+k2), N is a positive integer, and k1 and k2 are positive real numbers.

Optionally, according to the target demand of the target user covered by the area to be investigated, the target demand for the POI with the preset function is determined by the target deployment index corresponding to the area to be investigated, including: The sum of the deployment demand indexes of the POIs having the preset function for each target user covered by the target region to be investigated is determined as the total deployment demand index corresponding to the region to be investigated.

Optionally, determining each target user covered by the area to be investigated includes: screening non-target users from each user covered by the area to be investigated, and taking the remaining users as target users; wherein, the non-target users satisfy the following conditions One or more of: there is no requirement for using the preset function; Within the set distance range from the non-target user, the POI with the preset function has been deployed to set the service party; within the set distance range from the non-target user, the common server with the preset function has been deployed A functional POI, wherein the common service provider has the most interactions with the user compared to other service providers having the POI with the preset function.

An embodiment of the present invention provides an apparatus for determining POI deployment requirements of a point of interest, including: a target user determination module for determining a target user covered by an area to be investigated based on the acquired user's geographic location information; and determining the first deployment demand index The module is used to determine, for each target user, the number of deployed POIs with preset functions within the set distance from the target user to determine the target user's deployment requirements for the POIs with preset functions Index; a second deployment demand index determination module, which is used to determine the corresponding demand area of each target user for the deployment demand index of the POI with the preset function according to the target users covered by the area to be investigated The total deployment demand index.

In the embodiment of the present invention, the server determines each target user covered by the area to be investigated based on the acquired geographic location information of each user. For each target user, according to the The number of POIs of preset functions determines the target user’s deployment demand index for POIs with the preset functions; according to each target user covered by the area to be investigated, each target user pair has the The POI deployment demand index of the preset function determines the total deployment demand index corresponding to the area to be investigated, so that the embodiment of the present invention can objectively and automatically determine the user's deployment demand for POI, thereby improving the efficiency of POI site selection and Accuracy.

31‧‧‧Target user identification module

32‧‧‧ The first deployment demand index determination module

33‧‧‧Second layout demand index determination module

34‧‧‧Division module

35‧‧‧send module

FIG. 1 is a flowchart of a method for determining POI deployment requirements of a point of interest provided by Embodiment 1 of the present invention; FIG. 2 is a flowchart of a method for determining POI deployment requirements of a point of interest provided by Embodiment 2 of the present invention; FIG. 3 is provided by an embodiment of the present invention Schematic diagram of the device structure for determining POI deployment requirements.

In the embodiment of the present invention, the server determines each target user covered by the area to be investigated based on the acquired geographic location information of each user. For each target user, according to the The number of POIs of the preset function, to determine the target user's deployment demand index for the POI with the preset function; according to the target users covered by the area to be investigated, each target user pair has the preset function The POI deployment demand index determines the total deployment demand index corresponding to the area to be investigated, so that the embodiment of the present invention can objectively and automatically determine the user's deployment demand for POI, thereby improving the efficiency and accuracy of POI site selection.

The embodiments of the present invention will be further described in detail below in conjunction with the accompanying drawings of the specification.

Example one

As shown in FIG. 1, it is a flowchart of a method for determining POI deployment requirements provided by Embodiment 1 of the present invention, including the following steps:

S101: The server determines each target user covered by the area to be investigated based on the acquired geographic location information of each user.

In the specific implementation process, the geographic location information can be extracted from the user's network interaction data, for example, the user's address information (latitude and longitude data) when using a mobile device to navigate, access to the Internet, and the user's receipt address information, etc., through The extracted address information and the time information when the user uses each address can determine the user's commonly used addresses (that is, the addresses whose frequency exceeds the set threshold), including the working address (the address used during working hours) And/or residential address (address used during non-working hours), etc., that is, one user may have one or more addresses, and different areas to be investigated may cover the same user.

In the specific implementation process, each user covered by the area to be investigated can be regarded as the target user; first, the target user can be screened based on actual needs, which on the one hand can reduce the computational complexity, and on the other hand, can determine the The deployment demand index is closer to the actual needs.

Specifically, the non-target users are selected from the various users covered by the area to be investigated, and the remaining users are regarded as the target users; wherein, the non-target users satisfy one or more of the following conditions:

(1) The preset function of the POI to be deployed does not have usage requirements; for example, the POI to be deployed is a self-service cash machine ATM (that is, the preset function is a self-service withdrawal function), and users who do not hold a savings card or credit card do not use it Demand for ATM. Here, it is generally assumed that only savings card users have deployment requirements for ATM. If the number of credit card users of a certain service party is much larger than savings card users, it is considered that credit card users also have deployment requirements for ATM.

(2) Within the set distance range from the non-target user, the POI with the preset function that has already been set up by the provisioning service party; here, it is assumed that the deployment demand index of the POI determined this time is for a certain provisioning service party, If, within the set distance from the user, the POI of the setting server is already deployed, the user is regarded as a non-target user, for example, users within 500 meters that have been covered by the ATM of a certain setting server are excluded.

(3) Within the set distance range from the non-target user, the POIs with the preset function that have been commonly used service providers have been deployed, wherein the common service providers are compared with other POIs with the preset function The server has the most interactions with the user; for example, if a user's common server is other than the set server, and the user has been deployed within 500 meters of the user The ATM of the commonly used server can use this user as a non-target user.

S102: For each target user, according to the number of deployed POIs with preset functions within a set distance from the target user, determine the target user's deployment demand index for the POIs with preset functions.

In the specific implementation process, the fewer the number of POIs, the target users will The larger the POI deployment demand index, the target user's deployment demand index can be determined based on the number of POIs.

Optionally, the number of POIs can be inversely proportional to the target user's deployment demand index for POIs, that is, determined according to the number N of POIs with the preset function that have been deployed within a set distance from the target user The target user's deployment demand index for the POI with the preset function is k1/(N+k2), N is a positive integer, and k1 and k2 are positive real numbers.

，μ為實數。 It should be noted that the deployment demand index of k1/(N+k2) is only an implementation of the embodiment of the present invention, and any simple modification based on this embodiment is within the protection scope of the present invention. For example, the deployment demand index may be

, Μ is a real number.

S103: Determine the total deployment demand index corresponding to the area to be inspected according to each target user's deployment demand index for the POI with the preset function among the target users covered by the area to be investigated.

In a specific implementation process, the sum of the deployment demand index of each target user covered by the area to be inspected for the POI with the preset function may be determined as the total deployment demand index corresponding to the area to be inspected.

Alternatively, each target user may separately multiply the deployment demand index of the POI with the preset function by the weight corresponding to the target user to obtain a product, and then add the product corresponding to each target user to determine the area to be investigated Corresponding total deployment demand index; here, the weight corresponding to each target user can be related to the stability of the target user's geographic location information, credit history, etc.

In order to further improve the accuracy of POI site selection, the following second embodiment of the present invention divides the range of the target geographic area to be deployed into multiple grid areas of the same size, and regards each divided grid area as an area to be investigated , Determine the total deployment demand index corresponding to each area to be investigated in order to more accurately select the location for the POI.

Example 2

As shown in FIG. 2, it is a flowchart of a method for determining POI deployment requirements provided by Embodiment 2 of the present invention, including the following steps:

S201: Determine each user within the target geographic area based on the acquired geographic location information of each user, and screen out the non-target users from each user within the target geographic area, and use the remaining users as the target user.

In the specific implementation process, the following non-target users are screened out: (1) The preset function of the POI to be deployed does not have usage requirements; (2) Within the set distance from the non-target user, the service provider has been deployed, POI with the preset function; (3) Within the range of the set distance from the non-target user, a POI with the preset function that has been frequently deployed by a common service party.

S202: For each target user within the target geographic area, determine the target user’s POI with the preset function according to the number of deployed POIs with the preset function within the set distance from the target user The deployment demand index.

In this step, for each target user, according to the number of deployed POIs with preset functions within a set distance from the target user, the target user's deployment demand index for the POIs with preset functions is determined It is 1/(N+1).

S203: Divide the range of the target geographic area into multiple grid areas of the same size, and determine each target user covered by each grid area.

Here, each target user covered by each grid area is determined according to the acquired geographic location information of each target user and the geographic area range of each grid area.

In the specific implementation process, you can also first determine the users covered by each grid area based on the acquired geographic location information of each user, and then select the non-target users from the users covered by each grid area to obtain each user. Each target user covered by a grid area. After determining each target user covered by each grid area, for each grid area, it is also determined that each target user in the grid area needs to allocate a POI with the preset function.

S204: For each grid area, according to each target user's deployment demand index of the POI with the preset function covered by the grid area, determine the total deployment demand corresponding to the grid area index.

In this step, the sum of the deployment index of each target user covered by each grid area for the POI with the preset function is determined as the total deployment demand index corresponding to the grid area.

For example, if there are only two users A and B in a grid area, 3 ATMs are deployed within 500 meters of user A, and 0 ATMs are deployed within 500 meters of user B. The layout demand index is 1/3+1=4/3.

S205: Indicate the determined total deployment demand index corresponding to each grid area to the POI server of the setting service side, so that the setting service side is determined based on the total deployment demand index corresponding to each grid area. The address of the POI with the preset function is arranged within the target geographic area.

In the specific implementation process, the map containing the preset geographic area range may be rendered according to the total deployment demand index corresponding to each grid area, for example, the grid area with the smaller total deployment demand index on the map The lighter the color, the higher the transparency, the darker the color of the grid area with the larger total deployment demand index on the map, and the lower the transparency, you can send the rendered map to the setting server, which will display based on the map. According to their actual needs, choose the layout address of POI.

Based on the same inventive concept, an embodiment of the present invention also provides a device for determining POI deployment requirements corresponding to the method for determining POI deployment requirements. Since the principle of the device to solve the problem is similar to the method for determining POI deployment requirements in the embodiments of the present invention, Therefore, the implementation of the device can be referred to the implementation of the method, and the repetition is not repeated here.

As shown in FIG. 3, it is a schematic structural diagram of a device for determining POI deployment requirements provided by an embodiment of the present invention, including: a target user determination module 31 for determining the coverage of the area to be investigated based on the acquired geographic location information of each user Each target user; the first deployment demand index determination module 32 is used to determine, for each target user, the number of deployed POIs with preset functions within the set distance from the target user The deployment demand index of the POI with the preset function; the second deployment demand index determination module 33 is used to determine, according to each target user covered by the area to be investigated, each target user The POI deployment demand index determines the total deployment demand index corresponding to the area to be investigated.

Optionally, the device further includes: a dividing module 34, which is used to divide the range of the target geographic area into a plurality of the same size before the target user determining module 31 determines each target user covered by the area to be investigated Grid area, each divided grid area is regarded as an area to be investigated.

Optionally, the device further includes a sending module 35 for determining, in the second deployment demand index determination module 33, the total deployment demand index corresponding to each grid area within the target geographic area After that, the determined total deployment demand index corresponding to each grid area is indicated to the POI server of the setting service side, so that the setting service side is determined based on the total deployment demand index corresponding to each grid area. The address of the POI with the preset function is arranged within the target geographic area.

Optionally, the first deployment demand index determination module 32 is specifically configured to determine the target user pair according to the number N of POIs with the preset function that have been deployed within a set distance range from the target user The deployment demand index of the POI with the preset function is k1/(N+k2), N is a positive integer, and k1 and k2 are positive real numbers.

Optionally, the second deployment demand index determination module 33 is specifically used to: The sum of the deployment index of each target user covered by the area to be surveyed for the POI with the preset function is determined as the total deployment demand index corresponding to the area to be surveyed.

Optionally, the target user determination module 31 is specifically used to: filter out non-target users from each user covered by the area to be investigated, and use the remaining users as the target users; wherein, the non-target users satisfy one of the following conditions Or more: there is no demand for the preset function; within the set distance from the non-target user, the POI with the preset function has been deployed to set the service side; the distance is set from the non-target user Within the scope, the POI with the preset function has been deployed with the common service party, wherein the common service party interacts with the user compared to other service parties with the POI with the preset function The most times.

Those skilled in the art should understand that the embodiments of the present invention may be provided as methods, systems, or computer program products. Therefore, the present invention may take the form of a complete hardware embodiment, a complete software embodiment, or an embodiment combining software and hardware aspects. Moreover, the present invention can be applied to a computer implemented on one or more computer-usable storage media (including but not limited to disk memory, CD-ROM, optical memory, etc.) containing computer-usable program code Program product form.

The present invention is described with reference to flowcharts and/or block diagrams of methods, devices (systems), and computer program products according to embodiments of the present invention. It should be understood that each flow and/or block in the flowchart and/or block diagram and a combination of the flow and/or block in the flowchart and/or block diagram can be implemented by computer program instructions. These computer program instructions can be provided to the processors of general-purpose computers, special-purpose computers, embedded processors, or other programmable data processing equipment to produce a machine that enables the generation of instructions executed by the processor of the computer or other programmable data processing equipment An apparatus for realizing the functions specified in one block or multiple blocks in a flow or multiple processes in the flowchart and/or block diagrams.

These computer program instructions can also be stored in a computer readable memory that can guide a computer or other programmable data processing device to operate in a specific manner, so that the instructions stored in the computer readable memory produce a manufactured product including an instruction device The instruction device implements the functions specified in one block or multiple blocks in the flow chart and/or multiple blocks in the block diagram.

These computer program instructions can also be loaded onto a computer or other programmable data processing device, so that a series of operating steps are performed on the computer or other programmable device to generate computer-implemented processing to be executed on the computer or other programmable device The instructions provided provide steps to implement the functions specified in a flow or flows in the flowchart and/or a block or blocks in the block diagram.

Although the preferred embodiments of the present invention have been described, those skilled in the art can make additional changes and modifications to these embodiments once they learn the basic inventive concept. Therefore, the scope of the attached patent application is intended to be interpreted as including the preferred embodiments and all changes and modifications falling within the scope of the present invention.

Obviously, those skilled in the art can make various modifications and variations to the present invention without departing from the spirit and scope of the present invention. In this way, if these modifications and variations of the present invention fall within the scope of the patent application of the present invention and the scope of its equivalent technology, the present invention is also intended to include these modifications and variations.

Claims (10)

A method for determining POI deployment requirements of a point of interest, characterized in that the method includes: the server determines the target users covered by the area to be investigated based on the acquired geographic location information of the user; for each target user, the target is based on the distance The number of deployed POIs with preset functions within the user-set distance range to determine the target user’s deployment demand index for the POIs with preset functions; and according to the target users covered by the area to be investigated, each target The user determines the total deployment demand index corresponding to the area to be investigated for the deployment demand index of the POI with the preset function, wherein the area to be investigated is determined according to the following steps: the target geographic area is divided into multiple equal sizes Grid area, each grid area is divided as an area to be investigated. The method according to item 1 of the patent application scope, wherein after determining the total deployment demand index corresponding to each grid area within the target geographic area, the method further includes: The total deployment demand index is indicated to the POI server of the setting server, so that the setting server determines that the POI with the preset function is to be deployed within the target geographic area based on the total deployment demand index corresponding to each grid area 'S address. The method according to item 1 of the patent application scope, wherein the determination of the target user's deployment demand index for the POI with the preset function includes: According to the number N of deployed POIs with the preset function within a set distance from the target user, determine the target user's deployment demand index for the POIs with the preset function is k1/(N+k2), N is a positive integer, and k1 and k2 are positive real numbers. The method as described in item 1 of the patent application scope, wherein, according to the target demand of the target users covered by the area to be inspected for each POI with the preset function, the corresponding to the area to be inspected is determined The total deployment demand index includes: determining the total deployment demand index of each target user covered by the area to be inspected for the POI with the preset function as the total deployment demand index corresponding to the area to be inspected. The method according to any one of items 1 to 4 of the patent application scope, wherein determining the target users covered by the area to be investigated includes: screening out the non-target users from each user covered by the area to be investigated, and removing the remaining The user is the target user; wherein, the non-target user meets one or more of the following conditions: there is no demand for using the preset function; within the set distance from the non-target user, the set service party has been deployed, has The POI of the preset function; and the POI with the preset function that has been deployed with common service providers within a set distance from the non-target user, wherein the common service provider is compared to the POI with the preset function Has the most interactions with this user. A device for determining POI deployment requirements of points of interest, characterized by Therefore, the device includes: a target user determination module for determining the target user covered by the area to be investigated based on the acquired geographical location information of the user; a first deployment demand index determination module for each target user, According to the number of deployed POIs with preset functions within the set distance from the target user, determine the target user's deployment demand index for the POI with the preset function; the second deployment demand index determination module uses According to the target users covered by the area to be investigated, each target user determines the total deployment demand index corresponding to the POI with the preset function; and the module is divided into Before the target user determination module determines the target user covered by the area to be investigated, the range of the target geographic area is divided into a plurality of grid areas of the same size, and each divided grid area is used as an area to be investigated. The device according to item 6 of the patent application scope, wherein the device further comprises: a sending module for determining that each grid area within the target geographic area corresponds to the grid area in the second deployment demand index determination module After the total deployment demand index of each, the determined total deployment demand index corresponding to each grid area is indicated to the POI server of the setting service side, so that the setting service side is based on the total deployment demand corresponding to each grid area The index determines the address of the POI with the preset function within the target geographic area. The device as described in item 6 of the patent application scope, wherein the A deployment demand index determination module is specifically used to determine the deployment of the POI with the preset function by the target user according to the number N of POIs with the preset function that have been deployed within the set distance from the target user The demand index is k1/(N+k2), N is a positive integer, and k1 and k2 are positive real numbers. The device as described in item 6 of the patent application scope, wherein the second deployment demand index determination module is specifically used to: each target user covered by the area to be investigated has a deployment demand index of the POI with the preset function And, determine the total deployment demand index corresponding to the area to be investigated. The device according to any one of items 6 to 10 of the patent application scope, wherein the target user determination module is specifically used to: screen out the non-target users from each user covered by the area to be investigated, and use the remaining users as Target user; wherein, the non-target user meets one or more of the following conditions: there is no use requirement for the preset function; within the set distance range from the non-target user, a preset service party has been deployed and has the preset A POI with a function; and a POI with a preset function that has already been deployed with a common service provider within a set distance from the non-target user, where the common service provider is compared to other POIs with a preset function The server has the most interactions with the user.

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