TWI694409B - Real estate interaction method and device integrated into instant messaging program - Google Patents

Abstract

The present invention is a real estate interaction method integrated into an instant messaging program, the steps of which include selecting an option to join the real estate community of the instant messaging program through the instant messaging user account of the instant messaging program on the client side, thereby allowing the instant messaging user account to join the real estate agency Group; and the instant messaging user account in the real estate community, the user enters the integrated pairing code that was originally obtained by registering the real estate member account on the specific real estate platform, so that the instant messaging user account is bound to the real estate member account, so that The instant messaging user account of the instant messaging program that is bound to the real estate member account can query or access the personalized real estate information service in the real estate community of the instant messaging program that has the same exclusive preferences as the real estate member account of the specific real estate platform. The invention also includes the device of the method.

Description

Real estate interaction method and device integrated into instant messaging program

The invention relates to a real estate interaction method and device, in particular to a real estate interaction method and device integrated into an instant messaging program.

With the huge membership system constructed by instant messaging programs, from instant messaging, online media, wireless network value-added, interactive entertainment, network value-added services, e-commerce to advertising business, it has become the entrance of mobile devices, and It integrates the online and offline O2O virtual and real applications.

The instant messaging program uses its huge number of members to integrate communication, content, and business. It has moved from the original communication program of the consumer's handheld terminal to a platform, and has become a new platform to control the flow of user information.

For the real estate industry and its real estate platform, how to use the huge flow of instant messaging programs and effectively integrate the original member resources of the real estate industry to expand their membership services is currently the most important topic in the real estate industry.

Therefore, how to provide a real-time communication program that can integrate the original member resources of the real estate industry into the instant messaging program, and can provide the personalized real estate information service that the member originally enjoyed in the instant messaging program, which is what the industry practitioners are desperately seeking of.

In view of this, the present invention provides a real estate interaction method integrated into an instant messaging program.

In order to achieve the above object, the present invention provides a real estate interaction method integrated into an instant messaging program, which is applied in a network data processing environment. The steps include: selecting an instant messaging program through an instant messaging user account of the instant messaging program on the client side The option to join the real estate community, so that the instant messaging user account can join the real estate community; and the instant messaging user account enters the integrated matching code obtained by registering the real estate member account on the specific real estate platform in the real estate community. , So that the instant messaging user account can be bound to the real estate member account, so that the instant messaging user account of the instant messaging program that has been bound to the real estate member account can be queried or accessed within the real estate community of the instant messaging program and the specific real estate platform The real estate member accounts have personalized real estate information services with the same exclusive preferences.

In view of this, the present invention provides a real estate interactive device integrated into an instant messaging program.

In order to achieve the above object, the present invention provides a real estate interactive device integrated into an instant messaging program, which includes: a storage module that stores a client's instant messaging program; a display module that displays an instant messaging program; a communication module ; And the processing module, which is electrically connected to the storage module, the display module, and the communication module, and the real-time community of the instant messaging program displayed on the display module is selected by the instant messaging user account of the instant messaging program on the client side Join option, so that the processing module responds to the selection of the join option to generate a real estate community join request. The real estate community join request is transmitted to the instant messaging server through the communication module and through the network, and the instant messaging server Receive the real estate community join request through the transmission module it has, and process it through the user management module it has, so that the user management module responds to the real estate community join request to generate a real estate community join response, real estate community join The response is sent back to the communication module through the transmission module and through the network, and the processing module receives the real estate community returned to the communication module to join the response and process it, so that the instant messaging user account can join the real estate community Group; the instant messaging user account enters the integrated matching code obtained by registering the real estate member account on the specific real estate platform in the real estate community, and the processing module responds to the input of the integrated matching code and processes it, so that the communication mode The group will send the integrated pairing code to the instant messaging server through the network. The transmission module of the instant messaging server receives the integrated pairing code, and the user management module of the instant messaging server accesses the integrated pairing code and processes it. There is an information connection between the real estate member database on the specific real estate platform and the user database on the instant messaging server, so that the instant messaging user account stored in the user database can correspond to the integrated pairing code and be stored in The real estate member account in the real estate member database is bound, so that the instant messaging user account of the instant messaging program bound to the real estate member account can query or access the real estate member of the specific real estate platform in the real estate community of the instant messaging program Personalized real estate information service with account-specific preferences.

The following will explain the content of the present invention through embodiments, which relate to a real estate interaction method and device integrated into an instant messaging program. However, the embodiments of the present invention are not intended to limit any specific environment, application, or special way of implementing the present invention. Therefore, the description of the embodiments is only for the purpose of explaining the present invention, not for limiting the present invention. It should be noted that in the following embodiments and drawings, elements not directly related to the present invention have been omitted and not shown; and for the sake of simplicity, the dimensional relationship between the elements is not drawn according to the actual scale.

As shown in FIG. 1, it is a flow chart of a real estate interaction method 1 integrated into an instant messaging program, which is applied in a network data processing environment. The method 1 includes steps 101 and 103.

Step 101: Select the join option of the real estate community of the instant messaging program through the instant messaging user account of the instant messaging program on the client side, so that the instant messaging user account joins the real estate community.

The instant messaging program here refers to the instant messaging software used by everyone for chat messaging, that is, instant messaging software including but not limited to Line, FB messenger, WeChat and the like. In step 101, it is described that an instant messaging user account can be added to the real estate community to be added.

However, after joining the real estate community, since there is no past interaction record of any instant messaging user account in the real estate community, it is not possible to provide personalized real estate information services with exclusive preferences to this instant messaging user account.

Step 103: The instant messaging user account enters the integrated pairing code obtained by registering the real estate member account on the specific real estate platform in the real estate community, so that the instant messaging user account is bound to the real estate member account, so that The instant messaging user account of the instant messaging program that is bound to the real estate member account can query or access the personalized real estate information service in the real estate community of the instant messaging program that has the same exclusive preferences as the real estate member account of the specific real estate platform.

It should be noted that the specific real estate platform is at least one housing website platform and/or at least one housing mobile application platform, that is to say, the specific real estate platform may be an application of a housing website or a housing network.

If the user has registered a real estate member account on a housing website at the beginning, all records of the user on a housing website, including but not limited to browsing records, object condition subscription records, collection object records, object preference records, Object exclusion records and/or various website browsing preferences and records with exclusive preferences will be recorded, and these preferences and records with exclusive preferences will be used by a certain house website and therefore can be The registered real estate member account makes more accurate benchmark information for real estate, community and/or other real estate related information recommendation.

However, if the same member is transferred to the real estate community in the instant messaging program, because the real estate community does not have the data of the above-mentioned exclusive preference settings, for the same member, he cannot enjoy the real estate community. Personalized real estate information service with exclusive preferences.

Therefore, it is necessary to transfer the records of the exclusive preferences to the instant messaging user account in the real estate community through a binding action, and the binding method is to enter the user's original registration on a specific real estate platform because of the registration. The integrated matching code obtained by the real estate member account. This integrated matching code includes but is not limited to a set of random random numbers. By entering the integrated matching code, the instant messaging user account is bound to the real estate member account of the specific real estate platform. .

In this way, the instant messaging user account of the instant messaging program that is bound to the real estate member account can query or access the personalized real estate information in the real estate community of the instant messaging program that has the same exclusive preferences as the real estate member account of the specific real estate platform service.

It is worth mentioning that the personalized real estate information service is at least one real estate interactive data, and at least one real estate interactive data can be distributed individually or in groups corresponding to the instant messaging user account. That is, at least one real estate interaction data can be distributed according to the needs of a single instant messaging user account; or a group of instant messaging user accounts can be distinguished, and then at least one real estate interaction data can be distributed according to the needs of each group.

And among them, real estate interactive information can include real estate market query, real estate search, real estate activity information, real estate online questionnaire, real estate knowledge, real estate news, real estate audiovisual news viewing, real estate e-commerce shopping guide, real estate loan trial calculation, real estate price reduction notice, real estate new case notice, Real estate delisting notice, real estate latest market notice, personalized real estate recommendation, buyer's itinerary, buyer's house notes, homeowner return, broker consultation, real estate newsletter, real estate transaction progress query, community market query, community search, community activity Information, community online questionnaires, community knowledge, community news, community audiovisual news viewing, community e-commerce shopping guide, community price reduction notification, community new case notification, community delisting notification, community latest market notification, personalized community recommendation, buyer community itinerary, buyer Community notes, community newsletters and/or community transaction progress inquiries.

It should also be mentioned that all real estate interaction data executed by the instant messaging user account in the real estate community can also be used as follow-up housing recommendations and/or community recommendations for the instant messaging user account; various push broadcasts Notifications, including but not limited to the data basis for housing and/or community price arrival notifications, TV live broadcast notifications, etc.

As shown in FIG. 2, it is a schematic diagram of a real estate interactive device 2 integrated into an instant messaging program suitable for method 1.

The real estate interactive device 2 integrated into the instant messaging program includes a storage module 24, a display module 26, a communication module 28, and a processing module 22.

Storage module 24, which stores the client's instant messaging program 250;

Display module 26, which displays an instant messaging program 250;

Communication module 28; and

The processing module 22 is electrically connected to the storage module 24, the display module 26 and the communication module 28, and the instant messaging program 250 displayed on the display module 26 is selected through the instant messaging user account of the instant messaging program 250 on the client side Join option 2702 of the real estate community 270, so that the processing module 22 responds to the selection of the join option 2702 to generate the real estate community join request 201, the real estate community join request 201 and through the communication module 28, and through the network to It is sent to the instant messaging server. The instant messaging server receives the real estate community joining request 201 through its transmission module and processes it through the user management module it has, so that the user management module responds to the real estate community joining. Request 201 to generate the real estate community join response, the real estate community joins the response and is transmitted back to the communication module 28 through the transmission module, and the processing module 22 receives the real estate returned to the communication module 28 The community joins the response and processes it, so that the instant messaging user account joins the real estate community 270;

The instant messaging user account enters the integrated matching code 501 obtained by registering the real estate member account on the specific real estate platform in the real estate community 270, and the processing module 22 responds to the input of the integrated matching code 501 and processes it, so that The communication module 28 transmits the integrated pairing code 501 to the instant communication server through the network, the transmission module of the instant communication server receives the integrated pairing code 501, and the integrated pairing code is accessed by the user management module of the instant communication server 501 and deal with it, because the real estate member database on the specific real estate platform and the user database on the instant messaging server are connected by information, so that the instant messaging user account stored in the user database can be paired with the integration The real estate member account corresponding to the code 501 and stored in the real estate member database is bound, so that the instant messaging user account of the bound instant messaging program 250 can be queried or stored in the real estate community 270 of the instant messaging program 250 Get personalized real estate information services with specific preferences set by real estate member accounts of specific real estate platforms.

It should be noted that the instant messaging program 250 refers to instant messaging software used by everyone for chatting and messaging, that is, instant messaging software including but not limited to Line, FB messenger, WeChat and the like.

After joining the real estate community 270, since there is no past interaction record of any instant messaging user account in the real estate community 270, it is impossible to provide personalized real estate information services with exclusive preferences to this instant messaging user account.

It should also be noted that the specific real estate platform is at least one housing website platform and/or at least one housing mobile application platform, that is to say, the specific real estate platform can be an application of a housing website or a housing network.

If the user has registered a real estate member account on a housing website at the beginning, all records of the user on a housing website, including but not limited to browsing records, object condition subscription records, collection object records, object preference records, Object exclusion records and/or various website browsing preferences and records with exclusive preferences will be recorded, and these preferences and records with exclusive preferences will be used by a certain house website and therefore can be The registered real estate member account makes more accurate benchmark information for real estate, community and/or other real estate related information recommendation.

However, if the same member transfers to the real estate community 270 in the instant messaging program 250, because the real estate community 270 does not have the data of the above-mentioned various exclusive preference settings, for the same member, it cannot be in the real estate community 270 Enjoy personalized real estate information services with exclusive preferences.

Therefore, it is necessary to transfer the record of the exclusive preference to the instant messaging user account in the real estate community 270 through a binding action, and the binding method is to enter the user terminal on the specific real estate platform. The integrated matching code 501 obtained by registering an account of a real estate member. The integrated matching code 501 includes but is not limited to a set of random random numbers. By entering the integrated matching code 501, the instant messaging user account and the real estate member of a specific real estate platform Account binding.

In this way, the instant messaging user account of the instant messaging program 250 to which the real estate member account is bound can be queried or accessed within the real estate community 270 of the instant messaging program 250 for individuals who have the same exclusive preferences as the real estate member account of the specific real estate platform Real estate information services.

It is worth mentioning that the personalized real estate information service is at least one real estate interactive data 600, and at least one real estate interactive data 600 is stored in the real estate interactive database of the instant messaging server, and the real estate interactive data can be managed by the user module Individuals or groups are distributed to the real estate community 270 through the transmission module and via the Internet.

And among them, the real estate interactive data 600 may include real estate market query, real estate search, real estate activity information, real estate online questionnaire, real estate knowledge, real estate news, real estate audiovisual news viewing, real estate e-commerce shopping guide, real estate loan trial calculation, real estate price reduction notice, real estate new case notice , Real estate delisting notice, real estate latest market notice, personalized real estate recommendation, buyer's itinerary, buyer's house notes, homeowner return, broker consultation, real estate express, real estate transaction progress query, community market query, community search, community Event information, community online questionnaire, community knowledge, community news, community audiovisual news viewing, community e-commerce shopping guide, community price reduction notification, community new case notification, community delisting notification, community latest market notification, personalized community recommendation, buyer community itinerary, Buyer community notes, community newsletters and/or community transaction progress inquiries.

It should also be mentioned that all the records of the real estate interaction data 600 executed by the instant messaging user account in the real estate community 270 can also be used for subsequent house recommendation and/or community recommendation; various push notifications , Including but not limited to the data basis for housing and/or community price announcements, TV live broadcast notifications, etc.

As shown in FIG. 3, it is a schematic diagram of the system architecture of the real estate interactive device 2 integrated into the instant messaging program and the instant messaging server 6 for data connection, which is applicable to the method 1.

The real estate interactive device 2 integrated into the instant messaging program includes a storage module 24, a display module 26, a communication module 28, and a processing module 22.

Storage module 24, which stores the client's instant messaging program 250;

Display module 26, which displays an instant messaging program 250;

Communication module 28; and

The processing module 22, which is electrically connected to the storage module 24, the display module 26 and the communication module 28, selects the instant messaging program displayed on the display module 26 through the instant messaging user account 6000 of the instant messaging program 250 on the client side The join option 2702 of the real estate community 270 of 250, so that the processing module 22 responds to the selection of the join option 2702 to generate the real estate community join request 201, the real estate community join request 201 and through the communication module 28, and through the network 10 to be sent to the instant messaging server 6, the instant messaging server 6 receives the real estate community join request 201 through the transmission module 68 it has, and processes it through the user management module 62 it has, so that the user can manage the module Group 62 responds to the real estate community join request 201 to generate a real estate community join response 301. The real estate community join response 301 is transmitted back to the communication module 28 through the transmission module 68 and via the network 10; the processing module 22 Receive the real estate community join response 301 sent back to the communication module 28 and process it, so that the instant messaging user account 6000 joins the real estate community 270;

The instant messaging user account 6000 enters in the real estate community 270 the integrated pairing code 501 that the user originally obtained on the specific real estate platform 8 by registering the real estate member account, and the processing module 22 responds to the input of the integrated pairing code 501 and processes it. In this way, the communication module 28 transmits the integrated pairing code 501 to the instant communication server 6 through the network 10, and the transmission module 68 of the instant communication server 6 receives the integrated pairing code 501 and is managed by the user of the instant communication server 6 The module 62 accesses the integrated pairing code 501 and processes it. Since the real estate member database 84 of the specific real estate platform 8 and the user database 64 of the instant messaging server 6 are connected by information, they are stored in the user The instant messaging user account 6000 in the database 64 can be bound to the real estate member account 5000 corresponding to the integrated matching code 501 and stored in the real estate member database 84, so as to make the instant messaging program 250 bound to the real estate member account 5000 The instant messaging user account 6000 can be used to query or access the personalized real estate information service of the real estate member account 5000 of the specific real estate platform 8 within the real estate community 270 of the instant messaging program 250.

It should be noted that the instant messaging program 250 refers to instant messaging software used by everyone for chatting and messaging, that is, instant messaging software including but not limited to Line, FB messenger, WeChat and the like.

After joining the real estate community 270, since there is no past interaction record of any instant messaging user account 6000 in the real estate community 270, it is impossible to provide personalized real estate information services with exclusive preferences to this instant messaging user account 6000.

It should also be noted that the specific real estate platform 8 is at least one housing website platform and/or at least one housing mobile application platform, that is to say, the specific real estate platform 8 may be an application of a certain housing website or a certain housing network.

If the user has registered a real estate member account 5000 on a housing website at the beginning, all records of the user on a housing website, including but not limited to browsing records, object condition subscription records, collection object records, object preference records , Object exclusion records and/or all kinds of website browsing preferences and records with exclusive preferences will be recorded, and these preferences and records with exclusive preferences will be used by a certain house website and can therefore be used for The real estate member account 5000 registered on the above makes more accurate benchmark information for real estate, community and/or other real estate related information recommendation.

However, if the same member transfers to the real estate community 270 in the instant messaging program 250, because the real estate community 270 does not have the data of the above-mentioned various exclusive preference settings, for the same member, it cannot be in the real estate community 270 Enjoy personalized real estate information services with exclusive preferences.

Therefore, it is necessary to transfer the record of the exclusive preference to the instant messaging user account 6000 in the real estate community 270 through a binding action, and the binding method is to enter the user's terminal on a specific real estate platform 8 The integrated matching code 501 obtained by registering the real estate member account 5000 is included in the integrated matching code 501, but is not limited to a set of random random numbers. By entering the integrated matching code 501, the instant messaging user account 6000 and the specific real estate The real estate member account 5000 of the platform 8 is bound.

In this way, the instant messaging user account 6000 of the instant messaging program 250 to which the real estate member account is bound can be queried or accessed within the real estate community 270 of the instant messaging program 250 and have the same exclusive preferences as the real estate member account 5000 of the specific real estate platform 8 Set personalized real estate information service.

It is worth mentioning that the personalized real estate information service is at least one real estate interactive data 600, and at least one real estate interactive data 600 is stored in the real estate interactive database 66 of the instant messaging server 6, and the real estate interactive data 600 can be accessed by the user The management module 62 is distributed to the real estate community 270 through the transmission module 68 and via the network 10 individually or in groups.

That is, the user management module 62 can distribute at least one real estate interaction data 600 according to the needs of a single instant messaging user account; or distinguish a group of instant messaging user accounts and then distribute them according to the needs of each group. At least one real estate interactive data 600.

In more detail, at least one real estate interaction data 600 is distributed to the communication module 28 through the transmission module 68 and via the network 10; the processing module 22 receives at least one real estate interaction data 600 distributed to the communication module 28 and Handle it and show it to the real estate community 270.

And among them, the real estate interactive data 600 may include real estate market query, real estate search, real estate activity information, real estate online questionnaire, real estate knowledge, real estate news, real estate audiovisual news viewing, real estate e-commerce shopping guide, real estate loan trial calculation, real estate price reduction notice, real estate new case notice , Real estate delisting notice, real estate latest market notice, personalized real estate recommendation, buyer's itinerary, buyer's house notes, homeowner return, broker consultation, real estate report, real estate transaction progress query, community market query, community search, community activity Information, community online questionnaires, community knowledge, community news, community audiovisual news viewing, community e-commerce shopping guide, community price reduction notification, community new case notification, community delisting notification, community latest market notification, personalized community recommendation, buyer community itinerary, buyer Community notes, community newsletters and/or community transaction progress inquiries.

It should also be mentioned that all the records of the real estate interaction data 600 executed by the instant messaging user account in the real estate community 270 can also be used for subsequent house recommendation and/or community recommendation; various push notifications , Including but not limited to the data basis for housing and/or community price announcements, TV live broadcast notifications, etc.

The above are only preferred embodiments of the present invention and are not intended to limit the scope of the present invention; all other equivalent changes or modifications made without departing from the spirit disclosed by the present invention should be included in the following patents Within range.

１　　　Real estate interaction method integrated into instant messaging program 101　Step 103　Step 2　　　Real estate interactive device integrated into instant messaging program 22　　Processing module 24　　Storage module 26　　Display module 28　　　Communication module 20 real estate communication program 20　　　　　　　　Option 201 　Real Estate Community Join Request 301　Real Estate Community Join Response 501　Integrated Pairing Code 600　Real Estate Interactive Data 10　　Network 6　　　 Instant Messaging Server 62　　User Management Module64　　　　　　　　　　　　　　Platform 84 　　 Real Estate Member Database 5000 Real Estate Member Account 6000 Instant Messaging User Account

Figure 1 is a flowchart of the real estate interaction method integrated into the instant messaging program; Figure 2 is a schematic diagram of the real estate interactive device integrated into the instant messaging program; and Figure 3 is a real estate interactive device integrated into the instant messaging program and real-time Schematic diagram of the system architecture of the data connection of the communication server.

１　　　Interaction method of real estate integrated into instant messaging program 101　step 103　step

Claims (6)

A real estate interactive method integrated into an instant messaging program, which is applied in a network data processing environment, the steps include: selecting a real estate agency of an instant messaging program through an instant messaging user account of an instant messaging program of a client An option to join a group, so that the instant messaging user account can join the real estate community; and the instant messaging user account enters the user terminal in the real estate community as the client originally registered a real estate member account on a specific real estate platform. Obtain an integrated pairing code, so that the instant messaging user account is bound to the real estate member account, so that the instant messaging user account of the instant messaging program that is bound to the real estate member account can be used in the instant messaging program Inquire or access within the real estate community the personalized real estate information service that has the same exclusive preferences as the real estate member account of the specific real estate platform, where the personalized real estate information service is at least one real estate interactive data, and the at least one Real estate interaction information can be distributed to individual or groups corresponding to the instant messaging user account; wherein all records of the interaction process of the at least one real estate interaction data executed by the instant messaging user account in the real estate community can also be used as follow-up The instant messaging user account makes house recommendation and/or community recommendation; various push notifications, including house and/or community price arrival notifications, TV live broadcast notifications, etc. data basis. The real estate interaction method integrated into an instant messaging program as described in item 1 of the patent application scope, wherein the specific real estate platform is at least one housing website platform and/or at least one housing mobile application platform. The real estate interaction method integrated into an instant messaging program as described in item 1 of the patent application scope, wherein the at least one real estate interaction data may include a real estate market query, a real estate search, a real estate activity information, a real estate online questionnaire, a real estate Knowledge, a real estate news, a real estate audiovisual news viewing, a real estate e-commerce shopping guide, a real estate loan trial calculation, a real estate price reduction notice, a real estate New property notice, a real estate delisting notice, a real estate latest market notice, a personalized real estate recommendation, a buyer to see the house itinerary, a buyer to see the house notes, a homeowner return, a broker consultation, a real estate newsletter, a real estate transaction Progress query, a community market query, a community search, a community activity information, a community online questionnaire, a community knowledge, a community news, a community audiovisual news viewing, a community e-commerce shopping guide, a community price reduction notice, a community new case notification , A community delisting notice, a community latest market notification, a personalized community recommendation, a buyer community itinerary, a buyer community note, a community express and/or a community transaction progress query. A real estate interactive device integrated into an instant messaging program includes: a storage module that stores an instant messaging program of a client; a display module that displays the instant messaging program; a communication module; and a The processing module is electrically connected to the storage module, the display module and the communication module, and the instant communication displayed on the display module is selected through an instant messaging user account of the instant messaging program of the client A join option of a real estate community in one of the programs, so that the processing module should generate a real estate community join request according to the selection of the join option, the real estate community join request and through the communication module, and through the network Can be sent to an instant messaging server, which receives the request to join the real estate community through a transmission module provided by it, and processes it through a user management module provided by it, so that the user can manage the module The group responds to the real estate community join request to generate a real estate community join response. The real estate community joins the response and passes it back through the transmission module to the communication module through the network. The processing module receives The real estate community returned to the communication module joins the response and processes it, so that the instant messaging user account joins the real estate community; the instant messaging user account is entered in the real estate community. Registering a real estate member account on a specific real estate platform to obtain an integrated matching code, the processing module should integrate the input of the matching code and process it, so that the The communication module transmits the integrated pairing code to the instant communication server through the network, the transmission module of the instant communication server receives the integrated pairing code, and the user management module of the instant communication server accesses the integrated pairing code The pairing code is integrated and processed. Because a real estate member database provided by the specific real estate platform and a user database provided by the instant messaging server are connected by information, the stored in the user database The instant messaging user account can be bound to the real estate member account corresponding to the integrated pairing code and stored in the real estate member database, so as to make the instant messaging user account of the instant messaging program bound to the real estate member account The personalized real estate information service that can be queried or accessed within the real estate community of the instant messenger program in the real estate community of the specific real estate platform is set by the individual preferences of the real estate member account; where the personalized real estate information service is at least one real estate interactive data , And the at least one real estate interactive data is stored in a real estate interactive database of the instant messaging server, the real estate interactive data can be distributed by the user management module to the individual or group via the transmission module and through the network to In the real estate community; wherein the at least one real estate interaction data executed by the instant messaging user account in the real estate community, all records of the interaction process can also be used as a follow-up to the instant messaging user account for house recommendation and/or Community recommendations; various push notifications, including data basis for housing and/or community price-listing notifications, TV live broadcast notifications, etc. As described in item 4 of the patent application scope, a real estate interactive device integrated into an instant messaging program, wherein the specific real estate platform is at least one housing website platform and/or at least one housing mobile application platform. The real estate interactive device integrated into the instant messaging program as described in item 4 of the patent application scope, wherein the at least one real estate interactive data may include a real estate market query, a real estate search, a real estate activity information, a real estate online questionnaire, a real estate Knowledge, a real estate news, a real estate audiovisual news viewing, a real estate e-commerce shopping guide, a real estate loan trial calculation, a real estate price reduction notice, a real estate new case notice, a real estate delisting notice, a real estate latest market notice, a personalized real estate recommendation, A buyer's itinerary, a buyer's house notes, a homeowner's return, a broker consultation, a real estate newsletter, a real estate transaction progress query, a community market query, a community search, a community activity information, a community online questionnaire , A community knowledge, a community news, a community audiovisual news viewing, a community e-commerce shopping guide, a community price reduction notice, a community new case notice, a community delisting notice, a community latest market notice, a personalized community recommendation, a buyer Community itinerary, a buyer's community notes, a community express and/or a community transaction progress query.

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