TWI542208B - System and method for IPTV video elastic formula assembly zone generated - Google Patents

Description

System and method for generating IPTV flexible video and audio collection area

The invention relates to a system and a method for generating an IPTV flexible video and audio collection area, and combining the common service flexibility of similar topics on the IPTV in a video and audio collection area, wherein various commonly used services such as audio and video application services, channel services, Hotkey reminder service, which can regularly adjust the layout and service content according to user behavior analysis, and set up advertising service to allow advertisers to advertise.

With the development of the Internet, Internet Protocol Television (IPTV) is becoming more and more popular. There are various services on the IPTV platform. In addition to the TV channel function of traditional TV, multi-audio video-on-demand service is also launched. Features, karaoke sing service functions, lifestyle information and shopping services... and other services to meet the needs of users. However, the IPTV entry menu used in the user allows the user to make a choice by using a hierarchical menu. However, because the service is independent in the deep directory, the service is inconvenient to switch. To solve this problem, it is necessary to integrate the services and TV channel content at the entrance. Taiwan patented technology: 201204014 has mentioned similar concepts. The 201204014 patent discloses that multiple operators such as cable TV, IPTV, and Net TV are integrated in the portal homepage, and provide TV channel content from different sources or for different operators. Classified menu, but the patent is mainly for TV channel content classification, and multiple sources It is more complicated for operators to present in the same menu; 201204014 patents can only present pages in a fixed classification and style. This patent provides a wide range of audio and video collection areas and presents diverse styles through different layouts. This patent is for the application service, audio and video service, channel service, hotkey prompt service, and advertising service in the IPTV platform can be integrated into one area, and presented in the portal home page menu for the user to quickly select.

In the past, the IPTV service menus were all in a single version, and it was impossible to create and switch various styles, and the styles and contents of the format could not be automatically adjusted according to the user's operation behavior. To solve this problem, Previously, Taiwan Patent Technology 201210320 provides a personalized Internet TV homepage generation system. The user sets the background, layout, and theme information of the homepage interface menu through the webpage to achieve personalized effects. Although this method can be completely set by the user, it needs to use a computer or other terminal to connect to the personalized TV management webpage operation, resulting in the use of thresholds and inconvenient replacement, and because the IPTV service is numerous, the user is not familiar with all the services. It is also unclear which services to set up. The system can provide the relevant theme service establishment area by the administrator first, and then automatically analyze the interest preferences of the public or individual users, and automatically adjust the version and content.

In the face of the vast number of users who are climbing year by year, the business opportunities on the IPTV platform are unlimited, and the advertising business can be developed to increase revenue. How to seamlessly place advertisements in services without affecting users' use of services is a research topic. . Traditional TV advertisements can only be placed in the clip interval of the program, or the advertisement channel can be set up around the clock for the shopping channel. It can only be sent to all users according to the time period. It is impossible to specify the target customer group, and it is costly but cannot know the accurate advertisement viewing. Benefits, this TV advertising model still has a lot of room for improvement.

It can be seen that there are still many shortcomings in the above-mentioned methods of use. The design of goodness is urgently needed to be improved. In view of the shortcomings derived from the above-mentioned conventional methods, the inventor of the present invention has improved and innovated, and after years of painstaking research, he finally succeeded in researching and developing the system and method for the application of the IPTV flexible audio-visual assembly area.

The object of the present invention is to provide a system and method for generating an IPTV flexible video and audio collection area, and provide a theme-based one-stop service design, which provides multiple services of the same theme attribute such as video and audio services, application services, channel services, and hotspots. The key prompt service, the advertisement carousel service and other flexible combinations are combined, and the multi-function audio-visual assembly area is displayed on the homepage of the IPTV portal, so that the user can select the audio-visual assembly area that is of interest.

The second objective of the present invention is to provide an IPTV flexible video and audio collection area generation mode, so that the operator manager selects a suitable version, background, various audio and video services, application services, advertising services, and channel services through the special area data management module. The hotkey prompt service forms the content of the special area, and can complete a variety of audio and video assembly areas. The zone data integration module can obtain the layout and content data according to the logic, and form a complete video and audio collection area to present to the user. This method can eliminate the labor cost of each video and audio collection area. If the video and audio collection area needs to be modified in the shelf, you can switch the layout and content in the zone data management module, and the zone data integration module can perform calculations, and seamlessly replace the content, and the user immediately enjoys the latest zone content. .

Another object of the present invention is to provide an advertisement carousel mechanism for an IPTV flexible video and audio collection area, which allows an operator to inject an advertisement into an advertisement, and divides the video and audio collection area into a plurality of advertisement blocks, and each advertisement block can be broadcasted. Multiple ads, through the editing of the zone data management module, complete the advertising data It is set that when the user sends a message to enter the video and audio collection area, the special area data integration module can automatically rotate the advertisement according to the logic, and simultaneously record the user's viewing advertisement situation, so that the advertiser can accurately know the effectiveness of the advertising schedule.

Another object of the present invention is to provide a version of the IPTV flexible video and audio collection area and an automatic adjustment method for various service contents. The present invention combines the manager's operation strategy and user convenience to collect and count the operation behavior of the user after entering the area. Use services, subscribe to channels, subscribe to videos, etc., to understand the user's interests and preferences, and automatically adjust the appropriate video and audio collection area and content on a regular basis, in order to better meet the needs of the public.

In order to achieve the above-mentioned object of the invention, an IPTV flexible video and audio collection area can be achieved by both the system and the method. The system disclosed by the present invention includes: a special area data management module, a version and various service contents. The adjustment module, the storage module, the special area data integration module, the user operation processing and the recording module are formed, and the special area data management module is a layout composed of a special area, various service contents such as a service catalogue menu data, channel menu information, Hotkey prompt information, advertising materials and adjustment condition data control; version and various service content automation adjustment modules can regularly collect and analyze user behavior, adjust the layout and content according to the adjustment conditions set by the special area data management module; The data integration module includes a zone version and a content processing module and a zone data presentation module. When the user selects the message of the video and audio collection zone, the zone data integration module is activated, and the zone layout and content processing module are loaded. Enter the video and audio collection area data of the storage module, and then insert the data into the layout by the special area data presentation module. The screen is presented to the user; the user operates the processing and recording module to respond to the processing and record the user's operating behavior within the zone. The method disclosed in the present invention comprises the following steps: the administrator sets the version of the audio-visual assembly area, various materials, and setting adjustment condition data in the special area data management module, and stores the data in the storage. Module, startup and monitoring version and various service content automation adjustment module operation, version and various service content automation adjustment modules regularly obtain adjustment condition data, user operation records, video and audio collection area information from the storage module, and The data is analyzed, and the video and audio collection area data is adjusted according to the analysis result. After the content version and the content processing module receive the user-initiated video and audio collection service start message, the audio and video collection area information is loaded, and the advertising data is logically processed. All the audio and video collection area data and advertising materials are transmitted to the special area data presentation module to present the video and audio collection area screen to the user, the user operates in the video and audio collection area, the user operation processing corresponds to the operation of the recording module response, and the user operation is recorded. behavior.

The present invention provides a system and method for generating an IPTV (Internet Protocol Television) flexible video and audio collection area, and has the following advantages when compared with other conventional technologies:

1. IPTV's dazzling array of services are all independent in the deep directory. Traditional menus switch for different services, and require complicated back and forth button operations, which also makes service search difficult. The user is accustomed to finding related services according to the theme. The present invention designs an IPTV one-stop service, and integrates various IPTV common services such as video and audio services, channel services, hotkey prompting services, etc. in one video and audio collection area.

2. In the past, the IPTV service content must be replaced by the administrator. The present invention combines the manager's operation strategy and user convenience to provide automatic adjustment of the version and content. The user's preferences can be analyzed regularly according to the majority of user operation behaviors and consumption records. Automated adjustment of the layout and content to better meet the needs of the public; also provides personalized adjustments, according to the user's personal preferences, adjust the layout of the content to achieve personalized results.

3. IPTV business opportunities are unlimited, how to provide advertising placement methods for advertisers With the IPTV operator's most concern, operators can increase revenue, and advertisers can also promote through the IPTV platform. The present invention provides an advertisement placement and rotation mechanism, which can divide multiple advertisement blocks in a special area, and different advertisement blocks. Different logic can be selected, and each advertisement block can broadcast multiple advertisements, and the advertisement can be automatically scheduled by editing.

4. In the past, TV advertisements could not know the effectiveness of advertisements. The present invention provides detailed records of user operations such as channel switching, advertisement click and delivery, color key and function key operations, service operations, etc., which not only provides advertisers with accurate advertising schedule benefits, Operators can also analyze user user data to understand user preferences as a guideline for adjusting content.

5. The invention integrates rich and diverse IPTV services, and the design layout style can be flexibly composed of a plurality of services. Through editing the layout style, background and content, the audio-visual assembly area of different styles can be presented, without having to be individual. Develop pages to save manpower and costs.

6. The invention provides a user's various audio-visual assembly areas presented on the front page of the portal, allowing the user to intuitively find related services according to the theme, and enjoys a comprehensive service and a friendly operating environment as soon as entering the audio-visual assembly area, thereby improving IPTV service usage rate.

100‧‧‧Special District Data Management Module

101‧‧‧ version and various service content automation adjustment modules

102‧‧‧ storage module

103‧‧‧Special District Data Integration Module

1031‧‧‧Special Edition and Content Processing Module

1032‧‧‧Special area data presentation module

104‧‧‧User operation processing and recording module

200~209‧‧‧System method flow generated by IPTV flexible video and audio collection area

300~312‧‧‧Advertising block operation implementation process

400‧‧‧ initial version

401‧‧‧ Target version

501, 502‧‧ ‧ adjustment block

600~605‧‧‧ version

700‧‧‧Service Directory Menu Block

801‧‧‧Video and Audio Zone Name

802‧‧‧ background image

803‧‧‧ channel play block

804‧‧‧Small screen play block

805‧‧‧Channel Menu Block

806‧‧‧Service Menu Block

807‧‧‧Advertising block

808‧‧‧ hotkey prompt block

900‧‧‧IPTV entry homepage

1000‧‧‧Flexible video and audio collection area

1001‧‧‧Sub-audio collection area

1 is a system architecture diagram of a system and method for generating an IPTV flexible video and audio collection area according to the present invention.

2 is a flow chart of a method and system for generating an IPTV flexible video and audio collection area according to the present invention.

3 is a flow chart showing an operation example of an advertisement block of a system and method for generating an IPTV flexible video and audio collection area according to the present invention.

FIG. 4 is a schematic diagram of a system for adjusting a system and a method for generating an IPTV flexible video and audio collection area according to the present invention.

FIG. 5 is a partial block diagram of a system and method for generating an IPTV flexible video and audio collection area according to the present invention.

FIG. 6 is a schematic diagram of a layout design of a system and method for generating an IPTV flexible video and audio collection area according to the present invention.

FIG. 7 is a diagram showing a service block design diagram of a system and method for generating an IPTV flexible video and audio collection area according to the present invention.

FIG. 8 is a diagram of a video and audio collection area of a system and method for generating an IPTV flexible video and audio collection area according to the present invention.

FIG. 9 is a diagram of an IPTV homepage entry area of a system and method for generating an IPTV flexible video and audio collection area according to the present invention.

FIG. 10 is a multi-layered area illustration of a system and method for generating an IPTV flexible video and audio collection area according to the present invention.

The invention is directed to the technology designed by the IPTV flexible video and audio collection area, and the technology can flexibly and quickly generate a variety of video and audio collection areas, and integrate various common IPTV services into a video and audio collection area to collect user operation behaviors. The layout and content can be automatically adjusted on a regular basis, and ad placement and rotation capabilities are provided to allow advertisers to inject ads.

Please refer to FIG. 1 , which is a system architecture diagram generated by the IPTV flexible video and audio collection area of the present invention, which mainly includes: a dedicated area data management module 100, which is responsible for providing a management interface for the administrator to establish a version of the audio and video assembly area and The service materials such as the audio-visual service, the application service, the channel service, the hot-key service, and the advertisement service, and the adjustment condition data of the version and the service content automation adjustment module 101 are stored in the storage module 102, And monitoring and startup versions The service content automation adjustment module operates; a version and various service content automation adjustment module 101 is responsible for regularly loading the adjustment condition data, the user operation record and the video and audio collection area data for data analysis by the storage module 102, and Adjusting the video and audio collection area data according to the analysis result, and then storing the video and audio collection area data back to the storage module 102; a storage module 300 is responsible for storing the video and audio collection area data, the user operation record and the adjustment condition data, wherein the video and audio collection data includes the version Type, background image, zone name, service menu directory data, channel menu data, advertisement data, hotkey prompt data; a zone data integration module 103, after the user connects the zone data integration module 103 through a terminal device such as a set-top box, A variety of video and audio collection areas can be browsed, wherein the area data integration module 103 includes: a special area version and content processing module 1031, and when the user enters the audio and video assembly area, the special area data integration module 103 is activated. Video and audio zone information, received by the zone version and content processing module 1031 After the service start message is sent, the storage module 102 loads the video and audio collection area data. When the version has more than one advertisement block, the advertisement logic is processed and the advertisement combination is sorted, and the video and audio collection area information and the advertisement data transmission area data are collected. The integration module 1032; a special area data presentation module 1032, is responsible for classifying the special version and the content of the audio and video collection area of the content processing module 1031, and presenting the video and audio collection area screen to the user according to the data version and the content; A user operation processing and recording module 104 is responsible for responding to the user's audio and video The operation behavior in the assembly area receives the message sent by the user for the audio-visual assembly area, responds to the corresponding operation of the user, and stores the user operation behavior data in the storage module. When the user selects the sub-service to enter, if the user enters the sub-service, the sub-service When the service type is the video and audio collection area, the notification area data integration module 103 loads and re-paints the data; if the sub-service is a non-audio collection area, the sub-service page is directed.

Please refer to FIG. 2 , which is a flowchart of a method for generating an IPTV flexible video and audio collection area according to the present invention. The steps include: step 200 provides a management interface by the special area data management module, so that the administrator first sets and generates a version of the audio and video collection area. And various service materials, as well as adjustment conditions required for setting the layout and various service content automation adjustment modules; step 201 the area data management module stores the set video and audio collection area data and adjustment conditions to the storage module; 202 area data management module startup and monitoring version and various service content automation adjustment module operation; step 203 version and various service content automation adjustment module, regular loading condition adjustment data, user operation record And the video and audio collection area data is used for data analysis, and the video and audio collection area data is adjusted according to the analysis result, and then the video and audio collection area data is stored back to the storage module; in step 204, when the user enters the video and audio collection area, the information is sent to the special area data integration module. After receiving the message setup service start message by the zone version and the content processing module, Into the video staging area of the data storage module; step 205 determines whether the assembly area of the video version has advertising block, ad blocks if step 206, first check whether any of your staging object Whether the expiration date expires, if there is no expiration, the ad combination of the ad temporary storage object and the advertisement carousel location data are merged into the video and audio collection zone data. If there is no advertising temporary storage object or has expired, the advertising data needs to be logically executed. Processing, taking out the advertising materials of the audio-visual assembly area data, performing advertising logic operations, combining the advertisement filtering and arranging, and composing the advertising portfolio data into the audio-visual assembly area data; if there is no advertising block, skipping the advertising data logic processing; Step 207, the special area version and the content processing module transmit the video and audio collection area data to the special area data presentation module; the step 208 area data presentation module receives the video and audio collection area data and presents the special area picture, and the user can operate in the video and audio collection area; The zone data presentation module can rotate according to the advertisement data, such as the advertisement playing rule, for example, every 10 seconds, and when the advertisement is finished, the advertisement combination and the advertisement rotation position are saved back to the advertisement temporary object, and the advertisement The temporary object can be used by the zone when the next time the user enters the video collection area. The content processing module is used; in step 209, the user operation processing and the recording module return the application corresponding operation behavior according to the operation of the user in the special area page, and store the user operation behavior data in the storage module; when the user selects the sub service When entering, it is determined whether the sub-service is a service of the audio-visual assembly area. If the sub-service is a service for the audio-visual assembly area, the special data integration module is notified to load the sub-service data, and the picture is redrawn; if the sub-service is non- The video and audio collection area service is directed to the page of the sub-service.

When the video and audio collection zone version has more than one advertising block, the advertisement will be rotated. Because the advertisement adopts the carousel mechanism, it can be played in the specified order or in random order, in order to ensure that each advertisement can be rotated. The probability is quite the same, you need to record the current ad mix and the starting position of the carousel, temporarily store this information and Moreover, the setting object is valid for a certain period of time, so that the advertisement can be rotated in sequence within a certain time, and the complicated advertisement arrangement logic operation is required to be omitted every time entering the special area. In addition, it is necessary to record the layout style of the area, because the operator manager may modify the layout style for operational needs, and the size of the advertisement block may change, which will affect the original advertisement content, so it is necessary to re-acquire the advertisement data and re-take the advertisement. The ad logic computes a new ad mix. The zone version and content processing module first check whether there is an advertisement temporary object in the zone, and check whether the expired version and the matching version have changed. If the advertisement temporary object has not expired and the zone layout style has not changed, the advertisement is used. The advertising composition and the advertisement rotation position of the temporary storage item; if the advertisement temporary storage item has expired or the layout style of the advertisement has changed, the storage module is required to query and obtain the advertisement data, and after the operation, the advertisement combination and the rotation position are obtained. The advertisement combination and the rotation position data are merged into the audio-visual assembly area data to be transmitted to the special area data presentation module, and the special area data presentation module performs the advertisement rotation according to the advertisement data, and when the advertisement is finished, the relevant advertisement data is stored back to the advertisement temporarily. In the object.

The technology breaks the traditional way of playing advertisements on television, and provides a plurality of advertisement attributes to meet the requirements of the operator for the advertisement carousel, wherein the advertisement attributes include the time of loading and unloading, the specified playing time, the blacklist setting, the whitelist setting, and the advertising link. Please refer to FIG. 3 , which is an operation example of the advertisement block. Step 300 determines, by the zone version and the content processing module, whether to use the advertisement temporary storage object. If the advertisement temporary storage object is not expired and the zone version is unchanged, Then, in step 301, the advertisement temporary storage object is used, and then step 302 is performed to obtain the advertisement object combination and the advertisement rotation position from the advertisement temporary storage object, and whether the playback time above each advertisement is allowed to be played at the current time, and then the steps are further performed. 303. Because some ads set a specific play time, for example, alcohol ads can only appear in the middle of the night, so check the current time for ads with limited delivery time. Whether it is in the playable interval; if the advertisement temporary object is expired or the zone version has been changed, then the advertisement temporary storage object is not used, and in step 304, the storage module queries to obtain the currently broadcastable advertisement data and the advertisement block. In the carousel mode, if some advertisements need a user to not see an advertisement due to customer complaints or operational needs, step 305 can be set to enter a blacklist of the advertisement, and the rule can add marketing logic to the same user. How many times the same ad is viewed to place users in the blacklist, which increases the chances of users watching other ads. If the advertisement sets the whitelist attribute, that is, only the target whitelist group can view the advertisement, and step 306 is performed to prioritize the target whitelist, and the user can be firstly analyzed according to the user subscription service, the video, and the channel record, for example, Musical advertisements can be set up with a whitelist of subscribers who subscribe to karaoke, or subscribe to a high-consumer group for the main customer base. Step 307 sorts the advertisements without whitelists according to the carousel mode of the advertisement block. If the car is in the specified order, step 308 is sorted and played according to the specified order parameters, that is, the rotation order of all users is the same, The playback is performed in the specified order; if it is random playback, step 309 is performed to sort the advertisements of the white list by random numbers. After the combined advertisement is performed, step 310 is performed to determine whether the user currently has an advertisement to play. If there is no advertisement to play, step 311 is performed to take out the preset advertisement and put the advertisement combination into the advertisement to avoid the vacant effect of the advertisement block. Picture. Finally, when the advertisement is finished, step 312 is performed, and the zone data presentation module records the advertisement arrangement combination, the rotation location, and the zone type data of the zone into the advertisement temporary object for use in the next entry zone, wherein the round The broadcast position can be used as the starting position of the next carousel.

The advertisement media presentation mode is determined by the advertisement file type of the advertisement block, for example, by text, image, and video. Each advertisement block can select one file type, and the advertisement files in the advertisement block are all of the type. wide In the carousel mode, the next advertisement can be broadcast according to the number of seconds, for example, 10 seconds, or the user can enter and exit the sub-service, and then play the next advertisement. When the user leaves the video collection area, the advertisement is arranged and combined, the position of the carousel, The zone version is stored as an ad staging object.

When there is no advertisement in the advertisement block, in addition to the method of providing preset advertisement configuration, the method of automatically adjusting the layout without advertisement is also provided, and the manager can set the target version after the advertisement is removed first, when the system detects If there is no advertisement in the advertisement block, the target version of the advertisement-free target is obtained and the content is adjusted to conform to the target version; when the advertisement block has an advertisement, the original version and the content are adjusted.

Different from the format and content of the previous IPTV menu service system, the present invention can flexibly establish a variety of audio-visual assembly areas. When the service, video, and channel contents are numerous, how can the manager select the favorite area for the special area? How to adjust the service content when the related services of the theme or the need to change the layout due to changes in operational requirements, this technology combines the manager's operation strategy and user convenience to provide an innovative version and automation of various service contents. The adjustment mode is set by the administrator to set various adjustment conditions and methods, and then provides adjustment results for user behavior analysis. For example, the manager can first select the most relevant services through the special area data management module, first establish the special area, configure the initial special area version, set the relevant version adjustment attributes, and then adjust the layout and various service content automation adjustment modules. . The version and various service content automation adjustment modules obtain various user data such as zone operation data and consumption records such as subscription video, monthly subscription service, subscription channel data, and then analyze the data according to the adjustment conditions. The screening is converged, and the redundant service is placed in the sub-layer area. After the version and content are adjusted, after the user enters the audio-visual assembly area, the special data integration module can obtain new version and content data. Present the video and audio collection area screen to the user. The adjustment conditions include:

1. Provide the adjustment mode for the version, please refer to Figure 4, which is a layout adjustment diagram, which can be adjusted from the initial version 400 to the target version 401, and the number of services of each block to be added and deleted is calculated. To adjust and classify the content, and to determine the number of services to be deleted, set up a new sub-layer zone for each service set in each block, and set up a sub-layer zone option in the upper zone, or allocate additional services to In the relevant sub-layer area; if you need to increase the number of services, analyze each sub-area service and select the appropriate service to the upper area.

2. Provide the cycle mode of the version adjustment. If it is set to the cycle mode, you can set the analysis every X days and update the version adjustment result, that is, the user can see the adjusted result every X days. If it is not in the loop mode, the analysis and layout content adjustment will be performed only when the adjustment end date is reached. Such a cyclical approach can be gradually adjusted as the user's interest changes, and the manager can also set the X-day to observe the service usage of the area and make adjustments.

3. Provide some adjustments to the block mode. If all the content in the non-video collection area is adjusted, some adjustment blocks 501 and 502 can be set. For example, the manager can set the promotion and strong service to any fixed position, and the service will be occupied. Multi-service grid number, in order to achieve the effect of promotion, and set the adjustment block 501, 502 except for the fixed service, as shown in FIG. 5, the promotion service 1, the promotion channel A is a fixed block, and the rest is an adjustment block 501. 502.

4. Provide most/personal users to automatically adjust the content mode. After the manager establishes the initial content of the zone, the content can be adjusted according to the majority/personal method. If it is the majority user, the majority of the user data is analyzed. Most users' preferences are analyzed, and the content is the result of the analysis of the preferences of the mass users; if it is an individual user, it is analyzed for the individual user's operating habits to achieve the personalized effect, that is, each user enters the special area. Different content results are presented due to different personal preferences.

Referring to FIG. 6 , the present invention provides an elastic version of the IPTV service. The version 600~605 is composed of more than one block, and the block can be a service directory. Menu block, channel play block, ad block, hotkey prompt block. The block of one version 600~605 includes at least one service catalog menu block, and the other blocks can be selectively combined and combined, and the combination manner is not limited by the figure 600~605 of FIG. The service directory menu block 700 is a collection menu of services. Please refer to FIG. 7 , the system arranges the service menu according to the set number of rows and columns, which can be a single row menu, double row, three rows, etc. As shown in FIG. 6 , there may be more than one advertisement block, and different sizes and presentation modes such as a large advertisement block block video advertisement and a small advertisement area block advertisement image advertisement may be set up, and a dedicated advertisement block may be established. As shown in FIG. 6, the 601 style 2 and the layout 604, the hotkey prompt presentation manner can be arranged horizontally or vertically, and the pitch is automatically calculated. The layout of the 600~605 style is stored in the storage module and can be reused. The special area can also be switched between different styles.

Please refer to FIG. 8 , which is a schematic diagram of a video and audio collection area, 801 is the name of the video and audio collection area, 802 is the background picture, and 803 is the channel playing block, which is composed of a small screen playing block 804 and a channel menu block 805. The small screen playing block 804 plays the channel content currently selected in the channel menu block 805, and the advertising channel can be placed in the channel menu first to increase the user viewing the advertising channel ratio, 806 is the service directory menu block, menu Can be single row, Multiple rows...etc. The number of rows and columns is arranged, and 807 is an advertisement block, and an advertisement carousel can be performed. 808 is a hot key prompt block, which can be composed of multiple color keys and function keys. The service connection address can be set, and the arrangement manner can be defined, for example, the hot key prompt order is arranged from top to bottom or left to right.

Referring to FIG. 9, an IPTV portal homepage 900 can be a video and audio collection area, and its sub-services can be set as various sub-services of video and audio collection areas, such as drama albums, sports and sports, in addition to TV channel services. Different thematic areas such as popular events, festivals, variety shows, etc., can be presented in different styles through the layout and background, and the advertising can be more profitable when placed in the homepage marketing; The entrance of the video and audio collection area is convenient for users to find the audio-visual assembly area that is of interest.

Please refer to FIG. 10, which is different from the general IPTV service, and provides an elastic video and audio collection area 1000, and the special area supports the multi-layer structure, which means that the video and audio collection area service can include the sub-picture setting area 1001 service, and can set the heat in the special area. Key-to-sub-services such as keys, sub-services, and advertising services serve a video and audio collection area, presenting a multi-layer video and audio collection area. Each layer of audio-visual assembly area can also choose different versions and backgrounds to present different styles, such as the service of the service area option in Figure 10. 1 is the sub-audio sound collection area 1001 service, when the user clicks the service 1 to enter, the user operation processing and the recording module judges that the sub-service is the audio-visual assembly area type, and informs the special area data integration module to perform the sub-audio sound collection area 1001 service data. Load and compose the page to present to the user.

The detailed description of the present invention is intended to be illustrative of a preferred embodiment of the invention, and is not intended to limit the scope of the invention. The patent scope of this case.

In summary, this case is not only innovative in terms of technical thinking, but also The above-mentioned multiple functions that are beyond the traditional methods of conventional use have fully complied with the statutory invention patent requirements of novelty and progressiveness. If you apply in accordance with the law, you are requested to approve the application for the invention patent to encourage invention.

100‧‧‧Special District Data Management Module

101‧‧‧ version and various service content automation adjustment modules

102‧‧‧ storage module

103‧‧‧Special District Data Integration Module

1031‧‧‧Special Edition and Content Processing Module

1032‧‧‧Special area data presentation module

104‧‧‧User operation processing and recording module

Claims (15)

A system for generating an IPTV flexible video and audio collection area, comprising: a storage module, which is responsible for storing audio and video collection area data, user operation records and adjustment conditions, and the adjustment condition is to provide the video and audio collection area type Partial block adjustment method; a special area data management module is responsible for establishing the version of the audio-visual assembly area and the service content data, setting the data of the adjustment condition, storing it in the storage module, and monitoring the version and Each service content is automatically adjusted to operate the module; a version and various service content automation adjustment modules are responsible for regularly loading the data of the adjustment condition, the user operation record and the video collection area information by the storage module. Data analysis, and adjust the video collection area data according to the analysis result, and then save the video collection area data back to the storage module; a special area data integration module includes: a special area version and content processing module, which is responsible for After receiving the video and audio collection service start message, the storage module loads the video and audio collection area data, and the The audio-visual assembly area data is transmitted to the area data presentation module; a special area data presentation module is responsible for classifying the area layout and the content processing module into the video collection area data, and presenting the video and audio collection according to the data. The user area processing and recording module is responsible for responding to the user's operation behavior in the video collection area, and notifying or notifying the area data integration module to redraw the picture and storing the user operation behavior data. In the storage module. The system for generating an IPTV flexible video and audio collection area according to the first aspect of the patent application, wherein the audio and video assembly area defined by the special area data management module is composed of a plurality of blocks, and the composition thereof comprises: at least one service The directory menu block contains various audio and video aggregation service options; zero, one or more advertising blocks, each advertising block broadcasts multiple advertisements, and is set to guide to the various video and audio assembly services; zero, one or Multiple channel play blocks, each channel play block is composed of one or more small screen play blocks and channel menu blocks; zero, one or more hot key prompt block, each hot key prompt block It is composed of each operation function key, and is set to guide to the respective audio and video assembly services. For example, in the system for generating an IPTV flexible video and audio collection area according to item 2 of the patent application, in which the advertisement area has more than one, the area version and the content processing module detect whether there is an advertisement with an expired period. The temporary storage item is used to determine the advertisement data, and the advertisement data is taken out from the temporary storage item or the advertisement data is analyzed by the video collection area data. The system for generating an IPTV flexible video and audio collection area according to the third aspect of the patent application, wherein the area version and the content processing module transmit the advertisement data to the area data presentation module for advertising, when the area is used. When the data presentation module ends the advertisement playing, the advertisement combination, the layout, and the advertisement rotation location data are stored in the advertisement temporary storage object. The system for generating an IPTV flexible video and audio collection area according to claim 3, wherein the advertisement temporarily stores an object, records one or more advertisement combinations, an advertisement rotation position and a layout, and sets the file at a specific time. The inside is valid. For example, the system for generating an IPTV flexible video and audio collection area according to claim 3, wherein the video data is analyzed by the video and audio collection area data, and each of the advertisement data sets a play attribute, which includes: a rack and a shelf Time is the effective broadcast period in the interval; a specified play time means that the advertisement plays in a certain time interval; a blacklist setting means that if the attribute is set, the advertisement is not played; a white list Setting means that if the attribute is set, the advertisement is played preferentially; an advertisement link is an advertisement link that sets the connection service. The system for generating an IPTV flexible video and audio collection area according to the first aspect of the patent application, wherein the video and audio collection area comprises a sub-picture collection area service, and each of the sub-picture collection area services also includes a sub-audio collection area service. The system for generating an IPTV flexible video and audio collection area according to claim 7 , wherein if the video and audio collection area includes an advertisement block, the advertisement block sets the advertisement play type to text, image, video or other The way it is presented. A method for generating an IPTV flexible video and audio collection area includes the following steps: Step 1: The special area data management module first sets and generates a version of the audio and video collection area and various materials, and then sets an adjustment condition, and the adjustment condition is provided. The video and audio collection area is partially adjusted by the block; in step 2, the data management module of the area stores the set video and audio collection area information and adjustment conditions to the storage module; Step 3: The zone data management module starts and monitors the version and the service content automation adjustment module operates; step 4, the version and the service content automatic adjustment module are periodically loaded by the storage module Adjusting the condition data, the user operation record and the video collection area data for data analysis, and adjusting the video collection area data according to the analysis result, and then storing the video collection area data back to the storage module; Step 5: the area version After receiving the message initiated by the content processing module, the content processing module loads and processes the audio and video collection area data of the storage module; and the content type module and the content processing module assemble the video data of the video and audio. The data presentation module is transmitted to the special area; step 7: the data presentation module of the special area receives the information of the video collection area and presents the special area picture; and the user operation processing and the recording module operate according to the special area page, and respond to the user corresponding The operation behavior is performed, and the user operation behavior data is stored in the storage module at the same time. For example, the method for generating an IPTV flexible video and audio collection area according to claim 9 of the patent application, wherein the version of the audio-visual collection area of step 1 and various materials include advertisement data settings. The method for generating an IPTV flexible video and audio collection area according to claim 10, wherein the advertisement data setting includes an installation time, a designated play time, a blacklist setting, a white list setting, and an advertisement link. The method for generating an IPTV flexible video and audio collection area according to claim 9 of the patent application, wherein the user operation record of step 4 is based on a majority Analysis by the user or a single individual user. The method for generating an IPTV flexible video and audio collection area according to the ninth aspect of the patent application, wherein the loading and processing of the video and audio collection area of the storage module in step 5 includes processing of advertising materials, and having one In the above advertising block, the zone version and the content processing module detect whether there is an advertisement temporary storage item that has not expired. If the detection exists, the advertisement data is taken out from the advertisement temporary storage item; If the measurement does not exist, the advertisement data is analyzed by the video collection area data, and the advertisement data is merged into the video collection area data. The method for generating an IPTV flexible video and audio collection area according to claim 9 , wherein the presenting of the special screen of the step 7 includes an advertisement playing, and when the audio and video collection area has more than one advertising block, The zone presentation module obtains the advertisement material for playing, and when the advertisement is ended, the advertisement related material is stored in the advertisement temporary object. The method for generating an IPTV flexible video and audio collection area according to claim 9 , wherein the step 8 of responding to the corresponding operation behavior of the user includes determining whether the sub-service to be loaded is the step of the video collection area, and The service is the video collection area service, and the area data integration module is notified to load the sub-picture collection area data and redraw the picture; if the sub-service is not the video collection area service, the sub-service page is directed.