TWI531224B - Multimedia Dynamic Advertisement Playing System and Method - Google Patents

Description

Multimedia dynamic advertisement playing system and method

The present invention relates to an advertisement playing system and method, and more particularly to a multimedia dynamic advertisement playing system and method.

With the development of related industries such as cultural innovation, advertising, film, etc., multimedia information display ideas, products to be promoted, movie clips, etc. have been frequently used in various sizes of LED advertising billboards, array displays, video walls, etc. Including small shopping malls, shops, hospitals, cinemas, display windows, train stations, MRT stations, large sports games, evening parties, public environments with numerous crowds, etc., although not everywhere, they do often appear in our lives, and With the development of technology, the multimedia information used to achieve advertising purposes has also evolved from static images to dynamic images, and more focused on the post-production of multimedia information to promote the effectiveness of advertising or to meet the special effects required by the film.

Currently, there is a film production software (hereinafter referred to as Movie Maker) which is launched by Microsoft Corporation and built into the Windows operating system. It mainly provides users with easy-to-use editing software, although its interface is simple and easy to use. Small, simple movie clips, but with limited performance, low editorial freedom, and inability to create more complex movies. In addition, Movie Maker focuses on adding text, textures, music, or switching between scenes and scenes. The text and textures will block the video being played, so for the cultural, advertising, and film industry, the above functions do not meet the demand. If you want a special post-production company, a US editor or a technician to target the demand. The post-production of multimedia information takes considerable time and money, and it is also difficult for future maintenance.

Another example is China's invention patent No. I438708 "Digital Electronic Advertising Subscribing System" (hereinafter referred to as the previous case), whose main objective is to solve the problem of the production of the advertising system in the prior art. In this way, the advertisements, such as images, videos, promotional texts, and the like, which are broadcasted on the screen are generally manually changed, and the advertisement broadcasting system of one of the customers is classified by a digital electronic advertisement broadcasting system, so that the object broadcasted by the advertisement is The correct ethnic group, and the profit of the operation is guaranteed by uploading the advertisement of the advertisement to the users of the advertisement machine and other users, and the advertisement broadcast end of all the customers can not only broadcast the advertisements of the broadcasts by a certain time. It is also possible to use its advertising machine to broadcast advertisements of others in Belgium, and to obtain a certain percentage of profits, so that in addition to being an advertisement trailer, it will become a profiter and form a media information sharing by playing other advertisements. Communication system.

However, there are a lot of software similar to Movie Maker on the market, but the function does not meet the demand, or you need to pay a huge copyright fee to buy powerful and complicated software, but still need to hire a professional editor or staff because it is not easy to operate. If the technical personnel use it, if a special post-production company, a US editor or a technician is required to post-produce the multimedia information, it will take time and money to obtain the required multimedia advertisement and it will be difficult for future maintenance; Although the former case provides a digital electronic advertising system, it can save the artificially changing the video, video, promotional text and other advertising content broadcast on the screen, and use its advertising machine to obtain a certain percentage of Belgian advertising. Profit, but for the industry, it still has to spend a lot of time and money to produce multimedia advertisements. After the multimedia advertisements are produced, they will be broadcasted through the digital advertisement advertisement system. If you want to change the digital advertisement advertisement system in the future, you will be able to play them. The content of the multimedia advertisement must Again spend a lot of costs; In summary, with current technology, the need to do better solutions to be put forward.

In view of the above problems of the prior art, the main object of the present invention is to provide a multimedia dynamic advertisement playing system and method, which can freely arrange video images, pictures, texts, sounds and other multimedia files into an advertisement with exclusive context and stories. In special effects, the user can be unlimited The self-developed exclusive multimedia advertising content enhances the efficiency and convenience in a low-cost manner.

The main technical means adopted to achieve the foregoing objectives is to enable the aforementioned multimedia dynamic advertisement playing method, mainly to enable a playback device to install a dynamic advertisement editing platform, and implement the following steps on the dynamic advertisement editing platform: accepting a user to add an advertisement a display area; providing a user with a plurality of modular multimedia materials and adding them to any customized location in the advertisement display area; performing a combined mode, and the modular multimedia materials and more than one special situation Data fusion; and, based on the multimedia materials and special contextual information, generate a multimedia dynamic advertisement with unique context effects.

The foregoing method mainly installs a dynamic advertisement editing platform on the playback device, and adds an advertisement display area dedicated to the product to be displayed on the dynamic advertisement editing platform, and the user adds a plurality of modularizations to the advertisement display area. The multimedia material is set at any position of the advertisement display area according to a special situation, and then the combination mode is used to select or apply one or more preset special situation materials, and the multimedia materials are selected. The use of the special contextual information to generate multimedia dynamic advertisements with unique advertising effects. The dynamic advertisement editing platform enables users to repeatedly create their own customized multimedia dynamic advertisement content, thereby improving the efficiency of use and low production cost. The purpose of convenience.

Another main technical means for achieving the above purpose is that the multimedia dynamic advertisement playing system comprises: a display module; an input module; a playback device is electrically connected to the display module and the input module, and the playback device has a processor, and a dedicated dynamic advertisement editing program is installed on the processor; the dynamic advertisement is executed by the processor Editing the program, and accepting the user to add an advertisement display material through the input module, and adding a plurality of modular multimedia materials and special situation materials to the advertisement display material, the processor and the multimedia data and the special The context data is synthesized to generate a multimedia dynamic advertisement material having a unique context effect, and the multimedia dynamic advertisement data is transmitted to the display module for playing.

According to the foregoing configuration, the user can operate the dynamic advertisement editing platform on the playback device through the input module, and the playback device transmits the instant image to the display module for viewing, when the processor executes The dynamic advertisement editing program provides a user with new advertisement display materials, and adds a plurality of modular multimedia materials and special situation materials to the advertisement display materials, and synthesizes the multimedia materials and special situation data through the processor. The multimedia dynamic advertisement data is generated by the processor, and the multimedia dynamic advertisement data is transmitted to the display module, and the multimedia dynamic advertisement data is displayed and played by the display module, and the multimedia dynamic advertisement is played through the present invention. The system allows users to repeatedly create exclusive multimedia dynamic advertising content, and achieves the purpose of improving efficiency and convenience in a low-cost production manner.

10‧‧‧Players

11‧‧‧ Processor

20‧‧‧Display module

21‧‧‧ display area

211‧‧‧Advertising display area

2111‧‧‧Object area

212‧‧‧Media Playlist

213‧‧‧

214‧‧‧List of lists

215‧‧‧Property editing area

217‧‧‧edit menu

218‧‧‧Play sequence

2181‧‧‧First layer information

2182‧‧‧Second layer information

2183‧‧‧ Third layer information

30‧‧‧Input module

40‧‧‧ Audio Module

1 is a system architecture diagram of a preferred embodiment of the present invention.

2 is a schematic diagram of a dynamic advertisement editing platform according to a preferred embodiment of the present invention.

3 is a schematic diagram of an advertisement display area according to a preferred embodiment of the present invention.

4 is a schematic diagram of an application state of a preferred embodiment of the present invention.

FIG. 5 is a playback flowchart of a preferred embodiment of the present invention.

6 is a layered flow chart of a preferred embodiment of the present invention.

Figure 7 is an edit flow diagram of a preferred embodiment of the present invention.

Figure 8 is another editing flow diagram of a preferred embodiment of the present invention.

For a preferred embodiment of the multimedia dynamic advertisement playing system of the present invention, please refer to FIG. 1 , which is mainly connected to a display module 20 and an input module 30 by a playback device 10 , and further includes a display module 30 . The audio module 40 is electrically connected to the playback device 10 for receiving the audio signal transmitted by the playback device 10 and playing it for the user to listen to; the input module 30 is for the user. The operation module inputs and receives an operation command, and the display module 20 receives the instant screen transmitted by the playback device 10 for viewing by the user.

The playback device 10 has a processor 11 on which a dedicated dynamic advertisement editing program is installed. When the processor 11 executes the dynamic advertisement editing program, a dedicated dynamic advertisement editing platform is provided and used. Through the input module 30, the dynamic advertisement editing platform on the playback device 10 is edited. When the user adds an advertisement display material through the input module 30, a plurality of modularizations are added to the advertisement display material. The multimedia data and the special context information, the processor 11 synthesizes the multimedia data with the special context data to generate a multimedia dynamic advertisement material having a unique context effect, and transmits the multimedia dynamic advertisement data to the display module 20 to play.

In this embodiment, the display module 20 refers to a display device such as an LED display, an array display, a large-scale digital billboard or a video wall; the input module refers to a mouse, a keyboard or a touch panel. The input device; the audio module refers to a sound player, a speaker or an audio device and other playback devices.

To illustrate the specific application mode of the multimedia dynamic advertisement playing system of the present invention, please refer to FIG. 2, wherein the display module 20 further includes a display area 21 for presenting the dynamic advertisement editing platform.

In this embodiment, the central location of the dynamic advertisement editing platform is provided with an advertisement display area 211 for adding advertisement display materials. The advertisement display area 211 has a plurality of setting positions that can be freely adjusted in size, and each setting position is Multimedia data can be added. When any multimedia material is attached to a set location, the multimedia data is modularized. The multimedia data refers to audio and video data, audio data, image data, document data, web page data, etc. The format of various multimedia materials.

A media play column 212, a system function column 213, a list list 214, an attribute editing area 215, and an additional context effect menu (not shown) are disposed around the advertisement display area 211; wherein the media play column 212 is provided with a plurality of media players located above the advertisement display area 211 to support multimedia materials of various formats. The system function column 214 provides various system functions, which are located below the advertisement display area 211, and the system functions include Archive, open system folder, search file, etc., the list 214, the attribute editor 215 is located on both sides of the advertisement display area 211, and the user can use the list to switch different advertisement display materials (such as projects and scripts). The advertisement display area 211 can further adjust various attributes (such as brightness, order, and display time) of the modular multimedia material through the attribute editing area 215, and finally activate the additional context effect menu and select a plurality of additional context effects, and All settings of the advertisement display area 211 apply additional context effects to generate the above-mentioned multimedia dynamics with unique context effects. Information.

It must be noted that the system modularizes multimedia materials and special context data in a fast and intuitive manner. Referring to FIG. 3, the advertisement display area 211 is composed of a modular layer, and has An object representing the above multimedia material, the layer has an object range 2111 and a perspective range area 2112. Therefore, the system can overlap all the layers, and each layer has different objects, and the transparent area of the layer can be seen through the layer. The content of a layer, so when multiple layers are stacked, the perspective range of each layer can be used to see the objects of a layer, so multiple layers can be superimposed to produce a fused visual effect.

To illustrate the project and script editing mode in the list 214, please refer to FIG. 4, where an editing menu 217 is further provided. The editing menu 217 is used to arrange all the layers, which is equivalent to stacking multiple layers. For example, the editing menu 217 is provided with a plurality of play sequences 218, and the thumbnails and serial numbers of the multimedia materials of all layers are provided in the play sequence, so that the user can arrange and edit the layers in the required order, and multiple play sequences. 218 respectively corresponding to a first layer data 2181, a second layer data 2182, and a third layer data 2183. The first layer data 2181 is a first layer and includes a first object representing a supporting angle, and the second layer data 2182 In the second layer and including a second object representing a main character, the third layer material 2183 is at the bottom layer and includes a third object representing the background, and the plurality of play sequences 218 further correspond to a fourth layer data (in the figure) Not shown), the fourth layer data layout is set at the top layer and contains special context data, which is achieved in an efficient manner by fusing the aforementioned layers. The advertising display area 211 of all data and multimedia effects in the special context of synthetic purposes.

In summary, the present invention can be operated by the user using the input module 30, and a dynamic advertisement editing program is executed on the processor 11 of the playback device 10 to activate the dynamic advertisement editing platform, and the playback device 10 will immediately The screen is transmitted to the display module 20 for viewing, and the audio signal is transmitted to the audio module 40 for simultaneous playback. The dynamic advertisement editing platform further provides a user to add a plurality of advertisement display materials (such as a project, a script), according to a special The situation is that the multimedia material is set at any position of the advertisement display area 211, and then the combination mode is used to select or apply one or more preset special situation materials, and the multimedia data and the special data are processed by the processor 11. The contextual data is merged, and the multimedia dynamic advertisement data having the unique context effect is generated in a manner of overlapping the plurality of layers, and the processor 11 transmits the multimedia dynamic advertisement data to the display module 20, and the display module 20 is used. Display and play multimedia dynamic advertising materials.

According to the specific application manner and description of the preferred embodiment of the present invention, a multimedia dynamic advertisement playing method can be summarized, which is mainly to install the dynamic advertisement editing platform on the playback device 10, as shown in FIG. The mobile advertising editing platform implements the following steps: accepting the user to add an advertisement display area 211 dedicated to the product to be displayed (S51); providing the user with a plurality of modular multimedia materials, and according to a special situation Adding multimedia data to any customized location of the advertisement display area 211 (S52); performing a combination mode, combining the modular multimedia materials with more than one special context data (S53); and, according to the multimedia The data and the special context information generate a multimedia dynamic advertisement with a unique context effect (S54); and the multimedia dynamic advertisement with the unique context effect is played in the advertisement display area 211 (S55).

The foregoing method mainly installs a dynamic advertisement editing platform on the playback device, and adds an advertisement display area 211 to the dynamic advertisement editing platform, and the user adds a plurality of modular multimedia materials to the advertisement display area 211, and The multimedia data is set at a customized location of the advertisement display area, and when the combination mode is executed, the multimedia data is selected or applied by the preset special context data to be combined with the multimedia materials to generate a unique advertisement effect. The multimedia dynamic advertisement is played in the advertisement display area 211, and before the special situational material is merged with the multimedia materials, a layering process is further provided to arrange the objects in a fast and intuitive manner, as shown in FIG. When the above steps are performed to "accept the user to add an advertisement display area 211 (S51)", the process includes the following steps: providing a plurality of perspective layers in the advertisement display area 211 (S511); attaching multimedia materials to the respective perspective layers And distinguishing the location of the multimedia material into an object range, and the other areas are a perspective range (S512).

Through the above layering process, the multimedia data is further provided, and an editing process is further provided. As shown in FIG. 7, when the above steps are performed to "execute a combined mode, the modular multimedia materials are merged into one or more special context materials ( S53)", the process includes the following steps: providing an edit menu 217 (S531), wherein the edit menu 217 is used by the user to edit a plurality of play sequences 218, and the play sequences 218 respectively correspond to the layers; The sequence of the sequence 218 arranges a plurality of layers containing media material (S532).

In addition to the above editing process, the preferred embodiment further provides another editing process for modularizing special context data and integrating the multimedia material with the special context data, as shown in FIG. An edit menu (S531), the process further includes the steps of: adding a layer of additional context data to the edit menu 217 (S533); setting the layer to the topmost of all play sequences 218 in the edit menu 217 ( S534); using the play sequence 218 in the edit menu 217, a plurality of other layers containing multimedia materials are sequentially arranged (S535).

By combining and synthesizing multimedia materials with unique context effects, the present invention is different from the conventional technology in that it can be edited on the film and cannot be edited after the additional text. The modularized mode of the present invention provides the user with the freedom to re Producing exclusive multimedia dynamic advertisements, the present invention enables users to create exclusive multimedia dynamic advertising content that can be repeated, fast, and uniquely context-free, without requiring a lot of money and time, to provide self-made at a lower cost. The advertisement of the story situation effect can really achieve the purpose of improving the efficiency and convenience.

10‧‧‧Players

11‧‧‧ Processor

20‧‧‧Display module

21‧‧‧ display area

30‧‧‧Input module

40‧‧‧ Audio Module

Claims (10)

A multimedia dynamic advertisement playing method mainly comprises a playback device installing a dynamic advertisement editing platform, and implementing the following steps on the dynamic advertisement editing platform: accepting a user to add an advertisement display area; providing a user with multiple modularizations Multimedia material is added to any custom location in the advertising display area; a combined mode is implemented to fuse the modular multimedia material with more than one special contextual material; and, based on the multimedia material and the special Contextual information that produces a multimedia dynamic ad with unique contextual effects. The multimedia dynamic advertisement playing method according to claim 1, wherein when the step is performed to generate a multimedia dynamic advertisement having a unique context effect, the method further comprises the following steps: placing the multimedia dynamic advertisement with the unique context effect in the advertisement display area Play it. The multimedia dynamic advertisement playing method according to claim 2, wherein when the step is performed to accept the user to add an advertisement display area, the method further comprises the steps of: providing a plurality of perspective layers; attaching multimedia materials to each perspective layer, and The location of the multimedia material distinguishes between an object range and a perspective range. The multimedia dynamic advertisement playing method according to claim 3, wherein when the step is performed to execute a combined mode, the modular multimedia materials are merged with one or more special context materials, and the method further comprises the following steps: providing an editing menu ; arrange multiple layers with multimedia data in sequence. The multimedia dynamic advertisement playing method according to claim 4, when the above steps are performed to provide an editing menu, further comprising the steps of: adding a layer of additional context data; setting the layer at the top of the editing menu; Organize several other layers with multimedia material. The multimedia dynamic advertisement playing method according to claim 4 or 5, wherein the editing menu is provided with a plurality of playing sequences, wherein the playing sequence provides thumbnails and serial numbers of the multimedia materials of all the layers, so that the user can customize the layers according to the needs. The order is edited. The multimedia dynamic advertisement playing method of claim 6, wherein the plurality of play sequences respectively correspond to a first layer of data, a second layer of data, and a third layer of data, the first layer of data comprising a first object representing a supporting role The second layer material includes a second object representing a main character, and the third layer material includes a third object representing a background. The multimedia dynamic advertisement playing method of claim 7, wherein the plurality of play sequences further correspond to a fourth layer of data, the fourth layer data arrangement includes special context data, and all the multimedia of the advertisement display area is transmitted through the foregoing layers. The data is combined with special context effects. A multimedia dynamic advertisement playing system, comprising: a display module; an input module; a playback device electrically connected to the display module and the input module, and the playback device has a processor, and The processor installs a dedicated dynamic advertisement editing program; the processor executes the dynamic advertisement editing program, and the user accepts an advertisement display material through the input module, and adds a plurality of modules to the advertisement display material. a grouped multimedia material and special context data, the processor synthesizing the multimedia material with special context data to generate a A multimedia dynamic advertisement material having a unique situational effect, and transmitting the multimedia dynamic advertisement data to the display module for playing. The multimedia dynamic advertisement playing system of claim 9, further comprising an audio module, wherein the audio module is electrically connected to the playing device for receiving the audio signal transmitted by the playing device, and playing the same for use. Listen.