TWI529628B - Information sending method and system based on user card - Google Patents

Description

User card based information sending method and system

The present application relates to the field of network technologies, and in particular, to a method and system for transmitting information based on a user card.

In recent years, the Internet of Things has been highly regarded as an emerging cutting-edge technology. The Internet of Things is an extended and extended network based on the Internet. It can connect any item to the Internet through an agreement, such as radio frequency identification, infrared sensors, global positioning systems, and laser scanners. Information exchange and communication for intelligent identification, location, tracking, monitoring and management, and its client extends and extends between any item and item.

At present, in the Internet of Things technology, it is mainly applied to the card swiping process of user cards. The user card includes a magnetic stripe card, a contact IC (integrated circuit) card, and a contactless card.

The magnetic stripe card is a liquid magnetic material or a magnetic strip as an information carrier, and the liquid magnetic material is coated on a card (such as a passbook) or a magnetic strip having a width of about 614 mm is pressed onto the card.

The contact type IC card is also called an "integrated circuit card", and the integrated circuit is an electrically EEPROM (Electrically Erasable Programmable Read-Only Memory).

The contactless card is a new type of smart card. It functions like an IC card and an IC card. It is packaged in a standard PVC (Permanence Virtual Circuit) card, chip and antenna. Without any exposed parts, the contactless card does not require a power supply, and the receiving antenna takes power from the magnetic field of the card reader, and operates the data to feed back to the card reader.

In addition, the card includes identification and authentication of contact or contactless cards. Among them, the non-contact IC card is also called the radio frequency card, and the card needs to be close to the surface of the reader at a certain distance, and the data is read and written by the transmission of radio waves.

In order to realize the card swiping process of the user card, it is necessary to use a card reading terminal, which is a multi-function terminal, and the card reading terminal is installed in a credit card special merchant and a receiving network to form a network with the computer, thereby realizing financial realization. Services, multimedia access display and information release.

In the process of implementing the present application, the inventor has found that the prior art has at least the following drawbacks: in the prior art, when the multimedia information (for example, a multimedia advertisement, etc.) is pushed to the user on the card reading terminal, the multimedia information publishing device has two kinds of broadcasting and on-demand broadcasting. The way, and the multimedia information is pre-set, is the multimedia information pushed to the public, and can not push different multimedia information for individuals. If the pushed multimedia information is not the multimedia information that the user is interested in, the multimedia information resources will be wasted. Moreover, since the multimedia information cannot be pushed for the user, the user experience is poor.

The application provides a method and system for transmitting information based on a user card, so as to trigger a card reading terminal by a user card to provide personalized merchant information to the user.

In order to achieve the above object, the present application provides an information sending system based on a user card, including: a card reading terminal, configured to obtain identification information of a user card, and send identification information of the user card and identification information of the card reading terminal; The analyzing and recommending device is configured to determine, according to the identification information of the user card and the identification information of the card reading terminal, whether there is recommendation information corresponding to the identification information of the user card and the identification information of the card reading terminal, and if so, Send the recommendation information to the card reading terminal.

The present application provides an information sending system based on a user card, comprising: a card reading terminal, configured to obtain identification information of the user card, and send the identification information of the user card and the identification information of the card reading terminal; the user card management device uses And storing the identification information of the user card and the corresponding user information, and obtaining corresponding user information according to the identification information of the user card sent by the card reading terminal; the card reading terminal management device, configured to store the identification information of the card reading terminal and corresponding thereto The card reading terminal information obtains corresponding card reading terminal information according to the identification information of the card reading terminal; the data analysis and recommendation device is configured to use the user information obtained by the user card management device and the reading obtained by the card reading terminal management device The card terminal information determines whether there is recommendation information corresponding to the obtained user information and the card reading terminal information, and if yes, sends the recommendation information to an address or device corresponding to the user information.

Preferably, the data analysis and recommendation device further includes: a storage module, configured to store user information and recommendation information corresponding to the card reader terminal information; and a determination module, configured to use the user information obtained by the user card management device and the Reading card terminal information obtained by the card reading terminal management device, determining whether there is recommendation information corresponding to the obtained user information and card reading terminal information in the storage module, and if so, triggering the publishing module; releasing the module for Publish the recommendation information to the address or device corresponding to the user information.

The present application provides an information sending system based on a user card, comprising: a card reading terminal, configured to obtain identification information of the user card, and send the identification information of the user card and the identification information of the card reading terminal; the user card management device uses And storing the user information corresponding to the user information corresponding to the user information and the user information, obtaining corresponding user information according to the identification information of the user card sent by the card reading terminal; the card reading terminal management device, configured to store the card reading terminal information and the card reading terminal The identification information of the card reading terminal corresponding to the information, the corresponding card reading terminal information is obtained according to the identification information of the card reading terminal; the data analysis and recommendation device is configured to be based on the user information obtained by the user card management device and the card reading terminal management The card reading terminal information obtained by the device determines whether there is recommendation information corresponding to the obtained user information and the card reading terminal information, and if yes, sends the recommendation information to the device corresponding to the card reading terminal information.

Preferably, the data analysis and recommendation device further includes: a storage module, configured to store user information and recommendation information corresponding to the card reader terminal information; and a determination module, configured to use the user information obtained by the user card management device and the Reading card terminal information obtained by the card reading terminal management device, determining whether there is recommendation information corresponding to the obtained user information and card reading terminal information in the storage module, and if so, triggering the publishing module; releasing the module for The recommendation information is posted to the address or device corresponding to the card reading terminal information.

The present application provides a method for transmitting information based on a user card, which includes the following steps: the card reading terminal obtains the identification information of the user card, and sends the identification information of the user card and the identification information of the card reading terminal; the data analysis and recommendation device is configured according to the The identification information of the user card and the identification information of the card reading terminal determine whether there is recommendation information corresponding to the identification information of the user card and the identification information of the card reading terminal, and if yes, send the recommendation information to the card reading terminal.

The present application provides a method for transmitting information based on a user card, including the following steps: the card reading terminal obtains the identification information of the user card, and sends the identification information of the user card and the identification information of the card reading terminal; the user card management device 22 according to the advance The stored identification information of the user card and the corresponding user information, and the identification information of the user card sent by the card reading terminal obtain corresponding user information; the card reading terminal management device according to the pre-stored identification information of the card reading terminal and its corresponding The card reading terminal information and the identification information of the card reading terminal obtain the corresponding card reading terminal information; the data analysis and recommendation device obtains the user information obtained by the user card management device and the card reading terminal information obtained by the card reading terminal management device And determining whether there is recommendation information corresponding to the obtained user information and card reading terminal information, and if yes, sending the recommendation information to an address or device corresponding to the user information.

Preferably, the data analysis and recommendation device determines, according to the user information obtained by the user card management device and the card reading terminal information obtained by the card reading terminal management device, whether there is a recommendation corresponding to the obtained user information and the card reading terminal information. The information includes: the data analysis and recommendation device determines, according to the user information obtained by the user card management device and the card reading terminal information obtained by the card reading terminal management device, the pre-stored user information and the recommendation information corresponding to the card reading terminal information. Whether there is recommendation information corresponding to the obtained user information and card reading terminal information.

The present application provides a method for transmitting information based on a user card, which includes the following steps: the card reading terminal obtains the identification information of the user card, and sends the identification information of the user card and the identification information of the card reading terminal; the user card management device stores according to the pre-pre-store The user information and the identification information of the user card corresponding to the user information, and the identification information of the user card sent by the card reading terminal obtain the corresponding user information; the card reading terminal management device according to the pre-stored card reading terminal information and the card reading terminal information The identification information of the corresponding card reading terminal and the identification information of the card reading terminal obtain corresponding card reading terminal information; the data analysis and recommendation device obtains the user information obtained by the user card management device and the reading obtained by the card reading terminal management device The card terminal information determines whether there is recommendation information corresponding to the obtained user information and the card reading terminal information, and if yes, sends the recommendation information to the device corresponding to the card reading terminal information.

Preferably, the data analysis and recommendation device determines, according to the user information obtained by the user card management device and the card reading terminal information obtained by the card reading terminal management device, whether there is a recommendation corresponding to the obtained user information and the card reading terminal information. The information includes: the data analysis and recommendation device determines, according to the user information obtained by the user card management device and the card reading terminal information obtained by the card reading terminal management device, the pre-stored user information and the recommendation information corresponding to the card reading terminal information. Whether there is recommendation information corresponding to the obtained user information and card reading terminal information.

The application includes the following advantages: the data analysis and recommendation device can send the recommendation information to the card reading terminal and display it to the user by the card reading terminal. The difference in recommendation information can make the information displayed to the user different. The recommendation information can be in various ways, for example, advertisement information, text information, image information, video information, etc., so as to provide targeted personalized multimedia information for the user.

In the embodiment of the present application, a method and a system for sending information based on a user card are provided. When a user triggers a card reading terminal through a user card, the card reading terminal obtains the identification information of the user card, and sends the identification information of the user card and the card reading terminal. The identification information is determined by the data analysis and recommendation device according to the identification information of the user card and the identification information of the card reading terminal, and whether there is a recommendation information corresponding to the identification information of the user card and the identification information of the card reading terminal, and the judgment result is Yes, the recommendation information is sent to the card reader terminal and finally displayed to the user, so that personalized information can be provided for different users.

The technical solutions in the present application are clearly and completely described in the following with reference to the drawings in the present application. It is obvious that the described embodiments are a part of the embodiments of the present application, and not all of the embodiments. All other embodiments obtained by those of ordinary skill in the art based on the embodiments of the present application are within the scope of the present disclosure.

Embodiment 1

As shown in FIG. 1 , it is a schematic diagram of a user card-based information sending system architecture in the first embodiment of the present application, including a card reading terminal 11 and a data analysis and recommendation device 12, wherein the card reading terminal 11 is configured to obtain a user card. Identify the information, and send the identification information of the user card and the identification information of the card reading terminal. The card reading terminal includes but is not limited to a POS (Point of Sale) machine.

The identification information of the user card is recorded in the user card. In actual application, each user card has unique identification information. The representation manner of the user card identification information may be arbitrarily selected according to actual needs, as long as different user cards can be distinguished. For example, the identification information of the user card may be the user card number information or may uniquely identify the user card information; for other users The identification information of the card is not described in detail in this application.

The identification information of the card reading terminal may be information that uniquely determines the card reading terminal, such as the card reading terminal number or address information.

In the present application, since the content displayed by the card reading terminal is only visible to a small range of people near the card reading terminal, and is usually only visible to the card reader, the card reading terminal only displays the multimedia to the user based on the prior art. When information is available, multimedia information resources are wasted and the user experience is poor.

In response to the above problem, in the present application, it is necessary to display personalized information of interest to the user through the card reading terminal, and display the content in a multimedia manner, thereby displaying personalized information to the user.

In order to achieve the above purpose, when the user performs a card swiping operation at the card reading terminal, the card reading terminal needs to read the identification information of the user card stored by the user card, and sends the identification information of the user card; in addition, the card reading terminal also stores the card information. The identification information of the card reading terminal, the card reading terminal also needs to send the identification information of the card reading terminal.

In an actual application, the card reading terminal can send the identification information of the user card and the identification information of the card reading terminal to the same background device, or can be sent to different background devices. In this embodiment, the card reader terminal identifies the user card. The identification information of the information and the card reading terminal is sent to the data analysis and recommendation device as an example for description.

Specifically, the card reading terminal may send the identification information of the user card and the identification information of the card reading terminal to the data analysis and recommendation device through a transmission network, including but not limited to a wired network (such as a dial-up network) or Wireless network (for example, GPRS, CDMA, TD-SCDMA, WIFI, etc.). SSL (Secure Sockets Layer) encryption transmission can be used in the transmission network to ensure transmission security.

The data analysis and recommendation device 12 is configured to determine, according to the identification information of the user card and the identification information of the card reading terminal, whether there is a recommendation information corresponding to the identification information of the user card and the identification information of the card reading terminal, if Yes, the recommendation information is sent to the card reading terminal.

In practical applications, the correspondence between the identification information of the user card, the identification information of the card reading terminal, and the recommendation information may be stored in the data analysis and recommendation device 12, or may be stored in other background devices, and the data analysis and recommendation device at this time. 12 Obtaining from the background device and determining whether there is recommendation information corresponding to the identification information of the user card and the identification information of the card reading terminal.

For convenience of description, in the present application, the recommendation information corresponding to the identification information of the user card and the identification information of the card reader terminal is stored in the data analysis and recommendation device 12 as an example, as shown in Table 1, which is a The identification information of the user card, the identification information of the card reader terminal, and the corresponding relationship of the recommendation information are indicated.

In the present application, after the data analysis and recommendation device 12 obtains the identification information of the user card and the identification information of the card reading terminal, by searching the correspondence relationship shown in Table 1, it can be determined whether there is identification information of the user card. And the recommendation information corresponding to the identification information of the card reading terminal, and after the recommendation information is found, the recommendation information is sent to the card reading terminal 11.

For example, when the data analysis and recommendation device 12 knows that the identification information of the user card is the identifier 1 and the identification information of the card reader terminal is the identifier C, it is determined by the table 1 that there is no corresponding recommendation information; when the identification information of the user card is the identifier 1 If the identification information of the card reading terminal is the identifier B, the corresponding recommendation information 2 is determined by the table 1. At this time, the data analysis and recommendation device needs to send the recommendation information 2 to the card reading terminal 11.

In this application, the recommendation information may be selected according to actual conditions, for example, the recommendation information includes, but is not limited to, the advertisement information of the merchant (business name, profile, features, information from the current location to the route of the merchant, etc.), text information , image information, video information, subtitle information, Flash animation information, web page information, slideshow (PPT) information, etc.

It should be noted that the correspondence is not limited to the use of the list, and may be stored in other manners. The recommendation information in the correspondence may be obtained according to user behavior information, including but not limited to consumption behavior. Information, Internet behavior information. After the user behavior information is known, the information that the user is interested in can be analyzed according to the user behavior information, and the information that the user is interested in can be used as the recommendation information.

Taking the consumer behavior information as an example, for example, when the user card with the identifier 1 is always subjected to the type A consumption by the card reader terminal having the identifier A, the recommendation information may be the multimedia information of the merchant capable of providing the type A consumption. The correspondence is the identification 1, the identification A, and the multimedia information of the merchant capable of providing the type A consumption.

Taking the Internet behavior information as an example, for example, the user card with the identifier 1 always performs the type A Internet behavior through the card reader terminal having the identifier A (for example, browsing, attention, evaluation, and/or evaluation of goods and/or services through the Internet) The information such as the collection and sharing behavior information can be the multimedia information of the merchant who can provide the type A internet behavior. The correspondence is the identification 1, the identification A, and the multimedia information of the merchant capable of providing the type A Internet behavior.

In summary, the data analysis and recommendation device can send the recommendation information to the card reading terminal and display it to the user by the card reading terminal. Compared with the prior art, only the multimedia information can be pushed to the public, and the different multimedia information cannot be pushed separately for the individual. In this application, since the recommendation information can be sent to the card reader terminal for display to the user, the recommendation information is different, and the display can be made. The information to the user is different. Further, since the recommendation information corresponds to the identification information of the user card and the identification information of the card reading terminal, the recommendation information is personalized information provided for the user, and the recommendation information may be in various manners, for example, advertising information, Text information, image information, audio information, video information, etc., so as to provide users with targeted personalized multimedia information.

Embodiment 2

Based on the first embodiment, as shown in FIG. 2, the architecture of the information sending system based on the user card in the second embodiment of the present application includes a card reading terminal 21, a user card management device 22, a card reading terminal management device 23, and data analysis. With the recommendation device 24. The card reading terminal 21 is configured to obtain the identification information of the user card, and send the identification information of the user card and the identification information of the card reading terminal. The card reading terminal includes, but is not limited to, a POS machine.

The identification information of the user card may be information that uniquely identifies the user card. For example, the identification information of the user card may be the user card number information or may uniquely identify the user card information; the identification information of the card reading terminal may be unique. The information of the card reading terminal 21, such as the card reading terminal number or address information, etc., is determined.

In the present application, when the user performs the card swiping operation at the card reading terminal 21, the card reading terminal 21 needs to read the identification information of the user card stored by the user card, and sends the identification information of the user card; the card reading terminal 21 also stores The card reader terminal 21 also needs to send the identification information of the card reading terminal 21 to the identification information of the card reading terminal 21.

In the actual application, the card reading terminal 21 can send the identification information of the user card and the identification information of the card reading terminal 21 to the same background device, or can be sent to different background devices. In this embodiment, the card reading terminal 21 will be the user. The identification information of the card is transmitted to the user card management device 22, and the identification information of the card reading terminal 21 is transmitted to the card reading terminal management device 23 as an example for description. In practical applications, the functions of the user card management device 22 and the functions of the terminal management device 23 may also be integrated into the same device.

The user card management device 22 is configured to store the identification information of the user card and the corresponding user information, and obtain corresponding user information according to the identification information of the user card sent by the card reading terminal 21.

The user information includes, but is not limited to, a mobile phone number, an email address, an instant messaging number or an email address, a microblog information, a user friend information, a group information of the user, and the like; the user friend information includes but is not limited to the mobile phone number of the user friend. , the email address of the user's friend, the instant messaging number or email of the user's friend, and the microblog information of the user's friend. Of course, in actual applications, the user information and user friend information are not limited thereto, and all information that can be contacted to the user is within the scope of the present application.

Specifically, the user card management device 22 pre-stores the identification information of the user card and the corresponding user information. Since the identification information of each user card is unique, after the identification information of the user card is known, the The identification information of the user card obtains the corresponding user information.

In the present application, the identification information of the user card and the corresponding user information are stored in the user card management device 22 as an example. In an actual application, the manner in which the user card management device 22 obtains the user information is not limited to the user card identifier. The information is obtained in the user card management device 22.

For example, with the development of science and technology, user information can be stored in the user card during actual use. In this case, the user card management device 22 can directly obtain the user information corresponding to the user card from the user card.

For example, in consideration of saving the storage space of the user card management device 22, the information recorded in the user card management device 22 (for example, the user card identification information and the user information) may be stored in the database server during actual use. And only the preset time (for example, one week) information is retained in the user card management device 22. In this case, since the user card management device 22 does not have comprehensive user information, the user card management device according to actual needs. 22, the user information corresponding to the user card identification information can be obtained in the database server, and the obtaining manner is similar to the manner in which the user information is obtained from the user card management device 22, and details are not described herein again.

In the present application, in order to better provide services for users, different types of services may be provided to different users in the user card management device 22, wherein the different types of services include, but are not limited to, member services, friend services, transactions. Services, point services and card management services. The member service includes: providing a member application, a mobile phone and a mailbox binding, a member review, and the like in the user card management device 22.

The friend service includes: providing friend information, dynamic query, and the like in the user card management device 22.

The transaction service includes: providing user behavior information (for example, consumer behavior information, Internet behavior information, etc.) for recording the member's recent time (which can be selected according to actual needs) in the user card management device 22, and querying the user according to various conditions. Information, etc.

The point service includes: providing the use of points in the user card management device 22 to redeem the physical gift and gift delivery management, the gift is displayed through a beautiful picture with a brief description and the like. In addition to the points for gifts, users can also use cash coupons when they sign up at the merchants. Cash coupons are stored in the member's account in virtual currency.

The card management service includes: providing functions such as card personalization, card issuance, activation card, binding payment account number, and card status inquiry in the user card management device 22.

The card reading terminal management device 23 is configured to store the identification information of the card reading terminal 21 and the corresponding card reading terminal information, and obtain the corresponding card reading terminal information according to the identification information of the card reading terminal.

The information of the card reading terminal includes, but is not limited to, address information of the card reading terminal, address information of the card reading terminal (ie, a peripheral card reading terminal that the card user can see), and the periphery of the card reading terminal. The address information of the advertisement playing device (that is, the surrounding advertisement playing device that the user can see). Of course, in actual applications, the information of the card reading terminal is not limited thereto, and the address information of the device that can display the recommendation information to the user can be used as the information of the card reading terminal.

Specifically, the identification information of the card reading terminal 21 and the corresponding card reading terminal information are stored in advance in the card reading terminal management device. Since the identification information of each card reading terminal 21 is unique, the card reading terminal 21 is known. After the information is identified, the corresponding card reading terminal information can be obtained according to the identification information of the card reading terminal 21.

In the present application, the identification information of the card reading terminal 21 and its corresponding card reading terminal information are stored in the card reading terminal management device 23 as an example. In an actual application, the card reading terminal management device 23 obtains the method of reading the card terminal information. It is not limited to being obtained in the card reading terminal management device 23 based on the identification information of the card reading terminal 21.

For example, with the development of science and technology, the card reading terminal information can be stored in the card reading terminal 21 in actual use. In this case, the card reading terminal management device 23 can obtain the card reading terminal information directly from the card reading terminal 21.

For another example, in consideration of saving the storage space of the card reading terminal management device 23, information recorded in the card reading terminal management device 23 (for example, card reading terminal identification information and card reading terminal information) may be stored in the data in actual use. In the library server, in this case, the card reading terminal management device 23 can obtain the card reading terminal information corresponding to the card reading terminal identification information in the database server.

The data analysis and recommendation device 24 is configured to determine, according to the user information obtained by the user card management device 22 and the card reading terminal information obtained by the card reading terminal management device 23, whether there is a corresponding information corresponding to the obtained user information and card reading terminal information. The recommendation information, if yes, the recommendation information is sent to the address or device corresponding to the user information.

In the actual application, the manner in which the data analysis and recommendation device 24 obtains the user information and the card reading terminal information includes, but is not limited to, the user information directly transmitted by the user card management device 22 to the data analysis and recommendation device 24, which is managed by the card reading terminal. The device 23 directly sends the card reading terminal information to the data analysis and recommendation device; when the data analysis and recommendation device 24 receives the trigger command that needs to obtain the user information and the card reading terminal information, the user information is directly obtained from the database server and / or card reading terminal information; when the data analysis and recommendation device receives the trigger command that needs to obtain the user information and the card reading terminal information, the user information is directly obtained from the user card management device 22, directly from the card reading terminal management device 23 Get the card reader terminal information.

In the present application, the data analysis and recommendation device 24 specifically includes a storage module 241 for storing user information and recommendation information corresponding to the card reading terminal information.

In the actual application, the correspondence between the user information, the card reading terminal information and the recommendation information may be stored in the background device, and the device in the background may be selected according to actual needs. In the present application, the storage model of the data analysis and recommendation device is used. The correspondence is stored in the group 24 as an example for description. As shown in Table 2, it is a description of the correspondence between user information, card reader terminal information, and recommendation information.

In this application, the recommendation information may be selected according to actual conditions. For example, the recommendation information includes but is not limited to the advertisement information, text information, image information, video information, subtitle information, Flash animation information, webpage information, and slide information of the merchant. Wait.

It should be noted that the correspondence is not limited to the use of the list, and may be stored in other manners. The recommendation information in the correspondence may be obtained according to user behavior information, including but not limited to consumption behavior. Information, Internet behavior information. After the user behavior information is known, the information that the user is interested in can be analyzed according to the user behavior information, and the information that the user is interested in can be used as the recommendation information.

Further, the user behavior information is stored in the user card management device 22, that is, the data analysis and recommendation device 24 can obtain the user behavior information from the user card management device 22, and then analyze the recommendation information that the user is interested in according to the user behavior information. .

Taking the consumer behavior information as an example, in the user card management device 22, the correspondence between the user card identification information (for example, the user card 1) and the consumption behavior information is stored, and each time the user card 1 is used for consumption, the The secondary consumption behavior is recorded in the user card management device 22, so that all the consumer behavior information of the user card 1 can be recorded in the user card management device 22, and when the user card identification information is obtained as the user card 1, the user can be The card management device 22 finds all the consumer behavior information of the user card 1.

Taking the Internet behavior information as an example, in the user card management device 22, the correspondence between the user card identification information (for example, the user card 1) and the Internet behavior information is stored, and each time the user card 1 performs the Internet behavior (for example, The behavior information of the browsing, attention, evaluation, collection and sharing of goods and/or services via the Internet needs to be recorded in the user card management device 22, so that the user card management device 22 can All the Internet behavior information of the user card 1 is recorded, and when the user card identification information is obtained as the user card 1, the Internet behavior information of the user card 1 can be found in the user card management device 22.

The determining module 242 is configured to determine, according to the user information obtained by the user card management device 22 and the card reading terminal information obtained by the card reading terminal management device 23, whether the obtained user information and the obtained user information are read in the storage module 241. The recommendation information corresponding to the card terminal information, if yes, triggers the publishing module 243.

In the present application, after the data analysis and recommendation device knows the user information and the card reading terminal information, by referring to the correspondence relationship shown in Table 2, it can be determined whether there is a corresponding recommendation corresponding to the user information and the card reading terminal information. Information, and after finding the recommendation information, trigger the publishing module 243.

The publishing module 243 is configured to publish the recommendation information to an address or device corresponding to the user information.

For example, when the user information is a mobile phone number, the publishing module 243 can directly publish the recommended information to the device corresponding to the mobile phone number (ie, the mobile phone terminal), and the user can obtain the recommended information through the mobile phone terminal; When the email address is used, the publishing module 243 can directly publish the recommended information to the email address, and the user receives the recommendation information through the email address. For other user information, this application will not repeat them.

It should be noted that in the actual application, when the recommendation information that is of interest to the user is known, since a large number of merchants can provide the same or similar consumer service, the data analysis and recommendation device 24 can obtain a list of recommended information that the user is interested in ( The list will contain a plurality of merchant information. Then, the data analysis and recommendation device 24 can select the best match with the card reading terminal 21 from the recommended information list according to the location information of the card reading terminal 21 (for example, the card can be selected and read) One or more recommended information of the merchant whose location is closest to the location, the merchant that is close to the card reader terminal and is the current hotspot.

In this application, in order to improve the user experience, when the recommendation information is posted to the address or device corresponding to the user information, the recommendation information may be sent to the address or device corresponding to the user information through the multimedia method, and the address corresponding to the user information is used. Or the device displays the multimedia recommendation information to the user.

Therefore, the recommendation information can also be multimedia information corresponding to each merchant. The multimedia information corresponding to each merchant may be stored in the storage module 241 (which may be composed of a disk array). When the recommended information is obtained, the multimedia information corresponding to each merchant may be directly obtained from the storage module 241.

Specifically, in the storage module 241, the correspondence between the merchant identifier (for example, the merchant name, the unique number of the merchant, and the like) and the multimedia information of the merchant may be stored. When the multimedia information corresponding to the merchant needs to be obtained, the merchant needs to be first determined. Corresponding merchant identification, and then obtaining multimedia information corresponding to the merchant according to the merchant identifier, and using the multimedia information corresponding to the merchant as the recommendation information.

In addition, in order to be able to store the multimedia information of the merchant into the storage module 241, the data analysis and recommendation device 24 can also obtain the information of each merchant, and edit the information of each merchant into the multimedia information of each merchant; The multimedia information of each merchant is stored in the storage module 241.

Specifically, in order to ensure that the storage module 241 can store multimedia information of each merchant, the data analysis and recommendation device 24 can obtain information of each merchant from the database server (for example, text information, image information, audio information of each merchant, and Video information, etc., and edit the information of each merchant into corresponding multimedia information.

In the actual application, in order to conveniently find the required multimedia information from the material storage device, the data analysis and recommendation device 24 can also classify the multimedia information corresponding to each merchant, and store the classified multimedia information in the storage module. 241. For example, the multimedia information corresponding to all the merchants capable of providing the A-type service is stored in the storage module 241 in the group 1 manner; the multimedia information corresponding to all the merchants capable of providing the B-type service is stored in the storage module in the group 2 manner. 241. When the recommendation information that needs to be displayed for the user is a merchant capable of providing the A-type service, only the multimedia information corresponding to all the merchants capable of providing the A-type service can be found from the group 1, and then the multimedia corresponding to the determined merchant information is found. Information, and ultimately get recommended information.

In summary, the data analysis and recommendation device can send the recommendation information to the address or device corresponding to the user information through the publishing module 243, and display the information to the user by the address or device corresponding to the user information. Compared with the prior art, only the multimedia information can be pushed to the public, and the different multimedia information cannot be pushed separately for the individual. In this application, since the recommendation information can be sent to the address corresponding to the user information or the device is displayed to the user, the recommendation information is different. Can make the information displayed to the user different. Further, since the recommendation information corresponds to the user information and the card reader terminal information, the recommendation information is personalized information provided for the user, and the recommendation information may be in various manners, for example, advertisement information, text information, and image information. , video information, etc., so as to provide users with targeted personalized multimedia information.

Embodiment 3

Based on the second embodiment, as shown in FIG. 3, it is a schematic diagram of a user card-based information transmission system architecture in the third embodiment of the present application, including a card reading terminal 31, a user card management device 32, a card reading terminal management device 33, and data analysis. With the recommendation device 34. The card reading terminal 31 is configured to obtain the identification information of the user card, and send the identification information of the user card and the identification information of the card reading terminal. The card reading terminal includes, but is not limited to, a POS machine.

The identification information of the user card may be information that uniquely identifies the user card. For example, the identification information of the user card may be the user card number information or may uniquely identify the user card information; the identification information of the card reading terminal may be unique. Determine the information of the card reader terminal, such as the card reader terminal number or address information.

In the present application, when the user performs the card swiping operation at the card reading terminal 31, the card reading terminal 31 reads the identification information of the user card stored by the user card, and transmits the identification information of the user card to the user card management device 22; in the card reading terminal The identification information of the card reading terminal is also stored, and the card reading terminal 31 transmits the identification information of the card reading terminal to the card reading terminal management device.

The user card management device 32 is configured to store the user information and the identification information of the user card corresponding to the user information, and obtain the corresponding user information according to the identification information of the user card sent by the card reading terminal 31.

The user information includes, but is not limited to, a mobile phone number, an email address, an instant messaging number or address, a microblog information, a user friend information, a group information of the user, and the like; the user friend information includes but is not limited to the mobile phone number of the user friend. , the email address of the user's friend, the MSN number of the user's friend, and the microblog information of the user's friend.

The card reading terminal management device 33 is configured to store the card reading terminal information and the tag information of the card reading terminal corresponding to the card reading terminal information, and obtain the corresponding card reading terminal information according to the tag information of the card reading terminal.

The information of the card reading terminal includes, but is not limited to, address information of the card reading terminal, address information of the card reading terminal around the card reading terminal, and address information of the advertisement playing device around the card reading terminal.

The data analysis and recommendation device 34 is configured to determine, according to the user information obtained by the user card management device 32 and the card reading terminal information obtained by the card reading terminal management device, whether there is a corresponding information corresponding to the obtained user information and the card reading terminal information. The recommendation information, if yes, the recommendation information is sent to the device corresponding to the card reading terminal information.

In the present application, the data analysis and recommendation device further includes a storage module 341 for storing user information and recommendation information corresponding to the card reading terminal information. In the present application, the recommendation information may be selected according to actual conditions, for example, The recommendation information includes but is not limited to the merchant's advertising information, text information, photo information, audio information, video information, subtitle information, Flash animation information, web page information, slide information, and the like.

The determining module 342 is configured to determine, according to the user information obtained by the user card management device 32 and the card reading terminal information obtained by the card reading terminal management device, whether the obtained user information and the card reading are present in the storage module 341. The recommendation information corresponding to the terminal information, if yes, triggers the publishing module 343; the publishing module 343 is configured to publish the recommended information to an address or device corresponding to the card reading terminal information.

For example, when the card reading terminal information is the address information of the card reading terminal, the publishing module 343 can directly issue the recommendation information to the card reading terminal 31, and the card reading terminal 31 displays the recommendation information to the user; When the card reading terminal information is the address information of the surrounding advertisement playing device, the publishing module 343 can directly publish the recommendation information to the surrounding advertising playing device, and the surrounding advertising playing device displays the recommended information to the user. For other card reader terminal information, it will not be described in this application.

In the application, in order to improve the user experience, when the recommendation information is posted to the address or device corresponding to the card reading terminal information, the recommendation information may be sent to the address or device corresponding to the card reading terminal information through multimedia, and read through The address or device corresponding to the card terminal information displays the multimedia recommendation information to the user.

In summary, the data analysis and recommendation device can send the recommendation information to the address or device corresponding to the card reading terminal information through the publishing module 343, and display it to the user by the address or device corresponding to the card reading terminal information. Compared with the prior art, only the multimedia information can be pushed to the public, and the different multimedia information cannot be pushed separately for the individual. In this application, since the recommendation information can be sent to the address or device corresponding to the card reading terminal information, the recommendation information is displayed to the user. The difference is that the information displayed to the user is different. Further, since the recommendation information corresponds to the user information and the card reader terminal information, the recommendation information is personalized information provided for the user, and the recommendation information may be in various manners, for example, advertisement information, text information, and image information. , audio information, video information, etc., so as to provide users with targeted personalized multimedia information.

Embodiment 4

Based on the second embodiment, an information sending apparatus based on a user card is provided in Embodiment 4 of the present application. After the recommendation information is displayed to the user, the card reading terminal can also receive a trigger instruction, which is a trigger instruction that the user selects the recommendation information. In this embodiment, the user information also includes user friend information, for example, the mobile phone number of the user friend, the email address of the user friend, the MSN number of the user friend, and the microblog information of the user friend. The user card management device may further store a correspondence between the user card identification information and the user friend information. After the user card identification information is obtained, the user card management device may further be based on the user card identification information in the user card management device. Get the user's friend information.

After obtaining the user friend information, the recommendation information may be sent to the address or device corresponding to the user friend information, and the sending manner is similar to the manner in which the recommendation information is sent to the address or device corresponding to the user information in the second embodiment. The details are not described in detail in the examples.

In addition, it should be noted that after the recommendation information is displayed to the user, in the actual application, the user can also evaluate the recommendation information (such as recommendation information 1). If the evaluation result is superior to the preset evaluation standard, then the subsequent When the user sends the recommendation information, the recommendation information 1 may be preferentially selected; if the evaluation result is lower than the preset evaluation criterion, when the recommendation information is subsequently sent to the user, the recommendation information 1 may not be selected, and no longer Describe in detail.

In summary, by sending the recommendation information to the address or device corresponding to the user information, and sending the recommendation information to the address or device corresponding to the user friend information, the recommended information is displayed to the user by the address or device corresponding to the user information, The address or device corresponding to the user's friend information displays the recommendation information to the user's friend. Compared with the prior art, only the multimedia information can be pushed to the public, and the different multimedia information cannot be pushed separately for the individual. In this application, since the recommendation information can be sent to the address or device corresponding to the user's friend information, the information is recommended to the user. Differently, the information displayed to the user can be made different. Further, since the recommendation information corresponds to the user information and the card reading terminal information, the recommendation information is personalized information provided for the user, and the recommendation information may be in multiple manners, thereby providing the user with a targeted personality. Multimedia information. Moreover, the recommendation information is displayed to the user friend through the address or the device corresponding to the user friend information, which solves the technical problem that the information sharing between the friends in the prior art is difficult to share and further improves the user experience.

Embodiment 5

This embodiment provides a card reading terminal for the first embodiment to the fourth embodiment. As shown in FIG. 4, it is a schematic structural diagram of a card reading terminal provided in Embodiment 5 of the present application. It should be noted that a person skilled in the art can design a corresponding card reading terminal according to the function of the card reading terminal in the embodiments of the present application. This embodiment only provides a specific example, and is not used to limit the card reading terminal.

As shown in FIG. 4, the card reading terminal includes an interface module 41 for providing an interface for each external device.

The interface module 41 may include a network interface for accessing Ethernet or WiFi (Wireless Ethernet Compatibility Alliance), and used for interactive payment of information, personal information, and downloading specific videos, pictures, or Text advertising information, etc.

The interface module 41 may further include a serial port (for example, a three-wire RS232 serial port, etc.) or a USB (Universal Serial BUS), and is connected to an external keyboard or a touch panel to support the user. Enter your password, touch operation, and more.

The interface module 41 may further include an audio and video input and output interface, for example, a VGA (Video Graphics Array) interface, an LVDS interface, a DVI interface, etc., and an external display device, such as a liquid crystal display, to implement various queries. Or the display of payment information and recommendation information.

The control module 42 is configured to process and input and output various types of data, such as user card data, graphic data, and recommended information materials. The control module 42 can be a microcontroller (MCU), which can integrate more than 32M RAM (Random Access Memory) memory for processing user inquiry or payment, downloading data and playing multimedia.

The control module 42 can also include an audio and video codec module for providing sufficient video processing capability and supporting multiple video and audio standards to meet the requirements of multimedia applications on an IP network.

The control module 42 can also include a terminal security control module, which is used for terminal equipment such as a merchant POS, a network point terminal, and a direct connection terminal, and is responsible for the security control of the equipment.

The storage module 43, for example, an electronic hard disk such as an SD card or a CF card, is used to store data related to various types of card reading terminals. If the card reading terminal can store the multimedia content, when the recommended information is the recommended content, the locally stored multimedia data is directly used to avoid repeated downloading, thereby reducing the occupation of network bandwidth.

The card reading module 44 is configured to read and write the card.

The card reader module 44 can be an RFID card reader 261 for reading and writing cards that comply with 125K ID, 13.56MHz ISO/IEC15693, ISO/IEC14443, 900M ISO/IEC18000-6C.

The card reading module 44 can also be a magnetic stripe card reader for two-way card swiping.

In addition, the card reader terminal can also connect peripheral devices such as printers through the interface module.

Embodiment 6

Corresponding to the user card-based information sending system and the application scenario provided in the first embodiment, the sixth embodiment of the present application provides a user card-based information sending method. As shown in FIG. 5, the method includes the following steps: Step 501: The card terminal obtains the identification information of the user card, and sends the identification information of the user card and the identification information of the card reading terminal.

The card reading terminal needs to send the identification information of the user card and the identification information of the card reading terminal to the data analysis and recommendation device.

Step 502: The data analysis and recommendation device determines, according to the identification information of the user card and the identification information of the card reading terminal, whether there is recommendation information corresponding to the identification information of the user card and the identification information of the card reading terminal, if yes Go to step 503, otherwise, end the process.

Step 503: The data analysis and recommendation device sends the recommendation information to the card reading terminal.

Example 7

Corresponding to the user card-based information sending system and the application scenario provided in the second embodiment, the seventh embodiment of the present application provides a user card-based information sending method. As shown in FIG. 6, the method includes the following steps: Step 601, reading The card terminal obtains the identification information of the user card, and sends the identification information of the user card and the identification information of the card reading terminal.

The card reading terminal needs to send the identification information of the user card to the user card management device. Sending the identification information of the card reading terminal to the card reading terminal management device.

Step 602: The user card management device obtains corresponding user information according to the pre-stored identification information of the user card and the corresponding user information, and the identification information of the user card sent by the card reading terminal.

Thereafter, the user card management device needs to send the user information to the data analysis and recommendation device.

Step 603: The card reading terminal management device obtains the corresponding card reading terminal information according to the pre-stored identification information of the card reading terminal and its corresponding card reading terminal information, and the identification information of the card reading terminal.

Thereafter, the card reading terminal management device needs to transmit the card reading terminal information to the data analysis and recommendation device.

There is no sequence relationship between step 602 and step 603, that is, it can be executed simultaneously or sequentially.

Step 604: The data analysis and recommendation device determines, according to the user information obtained by the user card management device and the card reading terminal information obtained by the card reading terminal management device, whether there is recommendation information corresponding to the obtained user information and card reading terminal information. . If yes, go to step 605, otherwise, end the process.

Specifically, the data analysis and recommendation device determines, according to the user information obtained by the user card management device and the card reading terminal information obtained by the card reading terminal management device, whether there is a recommendation corresponding to the obtained user information and the card reading terminal information. The information includes: the data analysis and recommendation device determines, according to the user information obtained by the user card management device and the card reading terminal information obtained by the card reading terminal management device, the pre-stored user information and the recommendation information corresponding to the card reading terminal information. Whether there is recommendation information corresponding to the obtained user information and card reading terminal information.

Step 605: The data analysis and recommendation device sends the recommendation information to an address or device corresponding to the user information.

Example eight

Corresponding to the user card-based information sending system and the application scenario provided in the third embodiment, the eighth embodiment of the present application provides a user card-based information sending method. As shown in FIG. 7, the method includes the following steps: Step 701: The card terminal obtains the identification information of the user card, and sends the identification information of the user card and the identification information of the card reading terminal.

The card reading terminal needs to send the identification information of the user card to the user card management device. Sending the identification information of the card reading terminal to the card reading terminal management device.

Step 702: The user card management device obtains corresponding user information according to the pre-stored user information and the identification information of the user card corresponding to the user information, and the identification information of the user card sent by the card reading terminal.

Thereafter, the user card management device needs to send the user information to the data analysis and recommendation device.

Step 703: The card reading terminal management device obtains the corresponding card reading terminal information according to the pre-stored card reading terminal information and the identification information of the card reading terminal corresponding to the card reading terminal information and the identification information of the card reading terminal.

Thereafter, the card reading terminal management device needs to transmit the card reading terminal information to the data analysis and recommendation device.

There is no order relationship between step 702 and step 703.

Step 704: The data analysis and recommendation device determines, according to the user information obtained by the user card management device and the card reading terminal information obtained by the card reading terminal management device, whether there is recommendation information corresponding to the obtained user information and card reading terminal information. If yes, go to step 705, otherwise, end the process.

Step 705: The data analysis and recommendation device sends the recommendation information to the device corresponding to the card reading terminal information.

Specifically, the data analysis and recommendation device determines, according to the user information obtained by the user card management device and the card reading terminal information obtained by the card reading terminal management device, whether there is a recommendation corresponding to the obtained user information and the card reading terminal information. The information includes: the data analysis and recommendation device determines, according to the user information obtained by the user card management device and the card reading terminal information obtained by the card reading terminal management device, the pre-stored user information and the recommendation information corresponding to the card reading terminal information. Whether there is recommendation information corresponding to the obtained user information and card reading terminal information.

Through the description of the above embodiments, those skilled in the art can clearly understand that the present application can be implemented by means of a software plus a necessary universal hardware platform, and of course, can also be through hardware, but in many cases, the former is better. Implementation. Based on such understanding, the technical solution of the present application, which is essential or contributes to the prior art, may be embodied in the form of a software product stored in a storage medium, including a plurality of instructions for making one The terminal device (which may be a cell phone, a personal computer, a server, or a network device, etc.) performs the methods described in various embodiments of the present application.

The above description is only a preferred embodiment of the present application, and it should be noted that those skilled in the art can also make several improvements and retouchings without departing from the principles of the present application. The scope of protection of this application shall be considered.

A person skilled in the art can understand that the modules in the apparatus in the embodiment can be distributed in the apparatus of the embodiment according to the description of the embodiment, or the corresponding changes can be located in one or more apparatuses different from the embodiment. The modules of the above embodiments may be integrated into one or separately deployed; they may be combined into one module, or may be further split into multiple sub-modules. The serial numbers of the embodiments of the present application are merely for the description, and do not represent the advantages and disadvantages of the embodiments.

The above disclosure is only a few specific embodiments of the present application, but the present application is not limited thereto, and any changes that can be made by those skilled in the art should fall within the protection scope of the present application.

11. . . Card reader terminal

12. . . Data analysis and recommendation device

twenty one. . . Card reader terminal

twenty two. . . User card management device

twenty three. . . Card reader terminal management device

twenty four. . . Data analysis and recommendation device

241. . . Storage module

242. . . Decision module

243. . . Release module

31. . . Card reader terminal

32. . . User card management device

33. . . Card reader terminal management device

34. . . Data analysis and recommendation device

341. . . Storage module

342. . . Decision module

343. . . Release module

41. . . Interface module

42. . . Control module

43. . . Storage module

44. . . Card reader module

In order to more clearly illustrate the technical solutions in the present application or the prior art, the following drawings will be briefly introduced in the description of the present application or the description of the prior art. Obviously, the drawings in the following description are only some of the present application. For the embodiments, those skilled in the art can obtain other drawings according to the drawings without any creative work.

1 is a schematic structural diagram of an information sending system based on a user card in Embodiment 1 of the present application;

2 is a schematic structural diagram of an information sending system based on a user card in Embodiment 2 of the present application;

3 is a schematic structural diagram of an information sending system based on a user card in Embodiment 3 of the present application;

4 is a schematic structural diagram of a card reading terminal according to Embodiment 5 of the present application;

5 is a flowchart of a method for sending information based on a user card according to Embodiment 6 of the present application;

6 is a flowchart of a method for transmitting information based on a user card in Embodiment 7 of the present application;

FIG. 7 is a flowchart of a method for transmitting information based on a user card according to Embodiment 8 of the present application.

Claims (10)

An information sending system based on a user card, comprising: a card reading terminal, configured to obtain identification information of the user card, and send the identification information of the user card and the identification information of the card reading terminal; the data analysis and recommendation device And determining, according to the identification information of the user card and the identification information of the card reading terminal, whether there is recommendation information corresponding to the identification information of the user card and the identification information of the card reading terminal, and if yes, the recommendation information Send to the card reader terminal. An information sending system based on a user card, comprising: a card reading terminal, configured to obtain identification information of the user card, and send identification information of the user card and identification information of the card reading terminal; the user card management device, The identifier information for storing the user card and the corresponding user information, and the corresponding user information is obtained according to the identification information of the user card sent by the card reading terminal; the card reading terminal management device is configured to store the identification information of the card reading terminal and Corresponding card reading terminal information, obtaining corresponding card reading terminal information according to the identification information of the card reading terminal; data analysis and recommendation device, configured to obtain user information obtained by the user card management device and the card reading terminal management device The card terminal information is used to determine whether there is recommendation information corresponding to the obtained user information and card reading terminal information, and if so, the recommendation information is sent to an address or device corresponding to the user information. The system of claim 2, wherein the data analysis and recommendation device further comprises: a storage module for storing user information and recommendation information corresponding to the card reading terminal information; and a determining module for The user information obtained by the user card management device and the card reading terminal information obtained by the card reading terminal management device determine whether there is recommendation information corresponding to the obtained user information and the card reading terminal information in the storage module, and if so, The publishing module is triggered, and the publishing module is configured to post the recommended information to an address or device corresponding to the user information. An information sending system based on a user card, comprising: a card reading terminal, configured to obtain identification information of the user card, and send identification information of the user card and identification information of the card reading terminal; the user card management device, And the identification information of the user card corresponding to the user information and the user information, and the corresponding user information is obtained according to the identification information of the user card sent by the card reading terminal; the card reading terminal management device is configured to store the card reading terminal information and the card reading The identification information of the card reading terminal corresponding to the terminal information, obtaining the corresponding card reading terminal information according to the identification information of the card reading terminal; the data analysis and recommendation device, configured for the user information obtained by the user card management device and the card reading terminal The card reader terminal information obtained by the management device determines whether there is recommendation information corresponding to the obtained user information and the card reading terminal information, and if yes, sends the recommendation information to the device corresponding to the card reading terminal information. The system of claim 4, wherein the data analysis and recommendation device further comprises: a storage module for storing user information and recommendation information corresponding to the card reading terminal information; and a determining module for The user information obtained by the user card management device and the card reading terminal information obtained by the card reading terminal management device determine whether there is recommendation information corresponding to the obtained user information and the card reading terminal information in the storage module, and if so, The publishing module is triggered, and the publishing module is configured to post the recommended information to an address or device corresponding to the information of the card reading terminal. A method for transmitting information based on a user card, comprising the following steps: the card reading terminal obtains the identification information of the user card, and sends the identification information of the user card and the identification information of the card reading terminal; the data analysis and recommendation device is based on The identification information of the user card and the identification information of the card reading terminal determine whether there is recommendation information corresponding to the identification information of the user card and the identification information of the card reading terminal, and if yes, send the recommendation information to the reading Card terminal. A method for transmitting information based on a user card, comprising the steps of: obtaining a identification information of a user card by the card reading terminal, and transmitting identification information of the user card and identification information of the card reading terminal; the user card management device according to the advance The stored identification information of the user card and the corresponding user information, and the identification information of the user card sent by the card reading terminal obtain corresponding user information; the card reading terminal management device according to the pre-stored identification information of the card reading terminal and its corresponding The card reading terminal information and the identification information of the card reading terminal obtain the corresponding card reading terminal information; the data analysis and recommendation device obtains the user information obtained by the user card management device and the card reading terminal information obtained by the card reading terminal management device And determining whether there is recommendation information corresponding to the obtained user information and card reading terminal information, and if yes, sending the recommendation information to an address or device corresponding to the user information. The method of claim 7, wherein the data analysis and recommendation device determines whether the presence and the acquisition are based on the user information obtained by the user card management device and the card reading terminal information obtained by the card reading terminal management device. The user information and the recommendation information corresponding to the card reading terminal information specifically include: the data analysis and recommendation device determines the pre-stored according to the user information obtained by the user card management device and the card reading terminal information obtained by the card reading terminal management device. Whether there is recommendation information corresponding to the obtained user information and card reading terminal information in the recommendation information corresponding to the user information and the card reading terminal information. A method for transmitting information based on a user card, comprising the steps of: obtaining a identification information of a user card by the card reading terminal, and transmitting identification information of the user card and identification information of the card reading terminal; the user card management device according to the advance The stored user information and the identification information of the user card corresponding to the user information, and the identification information of the user card sent by the card reading terminal obtain corresponding user information; the card reading terminal management device according to the pre-stored card reading terminal information and the card reading terminal The identification information of the card reading terminal corresponding to the information, and the identification information of the card reading terminal obtain corresponding card reading terminal information; the data analysis and recommendation device is obtained according to the user information obtained by the user card management device and the card reading terminal management device The card terminal information is used to determine whether there is recommendation information corresponding to the obtained user information and card reading terminal information, and if so, the recommendation information is sent to the device corresponding to the card reading terminal information. The method of claim 9, wherein the data analysis and recommendation device determines whether the presence and the acquisition are based on the user information obtained by the user card management device and the card reading terminal information obtained by the card reading terminal management device. The user information and the recommendation information corresponding to the card reading terminal information specifically include: the data analysis and recommendation device determines the pre-stored according to the user information obtained by the user card management device and the card reading terminal information obtained by the card reading terminal management device. Whether there is recommendation information corresponding to the obtained user information and card reading terminal information in the recommendation information corresponding to the user information and the card reading terminal information.