TWI480823B - Broadcasting advertisements system and method for broadcasting advertisements - Google Patents

Description

Advertising playing system and method thereof

This case relates to advertising playback technology, especially an advertisement playing system applied to a digital television set and a method thereof.

At present, the way advertisers or media operators use Internet technology to place advertisements is to place advertisements in exclusive areas of the webpage for playback, such as banners, text narratives, animations or video streams located somewhere on the webpage. Wait for the media to play. For example, in the past, a static image file (such as jpg) or a dynamic image file (such as gif, flash) is placed on the webpage for public browsing. If the user clicks the banner advertisement through the mouse, the system opens the banner. The hyperlink to the advertisement is linked to the advertisement page to be marketed to interact with the user.

With the advent of the digital age and the popularity of digital TV sets, the method of viewing such advertisements only through computers has now been adopted by systems in digital television sets. The main advantage of digital TV is the diversification of information. In addition to the insertion of advertisements in traditional TV signals, it can also directly play digital multimedia content such as video and web pages through the connection of the Internet and various codec functions, or directly Integrate advertising information and work with TV shows Play. Therefore, in digital TV sets, advertisement modes such as banner, marquee, animation or video stream are often seen.

However, if an advertisement for playing in an existing digital TV set is to be used as an image advertisement for a general banner advertisement, the advertiser must go through a complicated system and upload the post-produced video file to the network, because of such video files. The file size is very large. For digital TVs, there is not such a large amount of temporary memory to store such audio and video files, so that when playing such video files in a digital TV, the file size will be limited. If the file size problem of playing video files is solved, and the temporary memory in the digital TV is increased, it is undoubtedly indirectly improving the hardware cost of the digital TV. In addition, for advertisers, post-production requires a lot of time and manpower, and maintenance of computer equipment that stores audio and video files requires a maintenance fee. Therefore, how to provide an advertisement playing method and system to avoid increasing the cost of the manufacturer of the digital television, reducing the maintenance cost of the advertiser, and using the existing resources for the advertising activity in an instant, labor-saving and more efficient manner, Urgent need to solve the problem.

In view of the above-mentioned shortcomings of the prior art, the purpose of the present invention is to provide an advertisement playing system and method thereof, which can use existing resources for advertising activities, thereby reducing the cost of manufacturers of advertisers and digital televisions, and playing audio and video. The files and information to be advertised are paired, and the click information of the advertisements can be detected and counted to maximize the effectiveness of the advertising campaign.

In order to achieve the foregoing or other purposes, the present invention provides an advertisement playing system, comprising: a servo device, comprising: a search module, which is searched on the network. The video file and the streaming video address corresponding to the video file; the pairing module pairs the streaming video address and the specific advertisement to generate pairing information, the pairing information includes the streaming video address and the Corresponding information between the hyperlinked messages of the advertisement; and the database storing the streaming video and audio address, the video file, the advertisement, the hyperlink message, the pairing information or any of them; and the playback device The network is connected to the server device, and includes: a processing module, processing the pairing information, and causing the playing device to connect to the streaming video address through the network, and downloading a video file corresponding to the streaming video address; The temporary storage module is connected to the processing module to store a video file corresponding to the streaming video address; the output module is connected to the temporary storage module and the processing module to receive and play in a display area The video file of the video and audio address should be streamed; and the detection module detects whether the user has clicked on the display area, and if so, generates a link request, and if not, continuously detects; When the connection request is generated, the processing module searches for the corresponding information of the streaming video address clicked by the user from the pairing information according to the connection request, to obtain the hyperlink information of the advertisement, and link the The hyperlink message is output by the output module.

The playback device is a digital television, and the output module is a screen of a digital television.

The means for the user to click on the display area includes remote control operation, touch operation, optical detection element operation or voice detection element operation.

In an embodiment, the pairing information further includes a playing time, a playing sequence, and a clip processing information corresponding to the video file of the streaming video address, and The pairing module generates the content of the plurality of video files searched by the pairing module according to a pairing algorithm, so as to match the plurality of the stream video files and the plurality of the ads to generate the plurality of corresponding information.

In one embodiment, the playback device includes a statistical module to count the number of connections of the hyperlinked message corresponding to the advertisement and the number of times of playing the video file corresponding to the streaming video address.

In addition, the present invention also provides an advertisement playing method for a digital television, comprising the following steps: (1) searching for a video file on the network through a servo device and obtaining a streaming video address corresponding to the audio file; (2) Matching the streaming video address and the specific advertisement in the server to generate pairing information, where the pairing information includes the corresponding information between the streaming video address and the hyperlinked message of the advertisement; (3) outputting the pairing Information is transmitted to the digital television, so that the digital television is connected to the streaming video address through the Internet to download and play the video file corresponding to the streaming video address in a display area; (4) make the digital The television detects whether the user clicks on the display area, and if so, generates a link request, if not, repeats the detecting action of step (4); and (5) causes the digital television to follow the link Requesting, searching for the corresponding information of the streaming video address clicked by the user from the matching information to obtain the hyperlink information of the advertisement, and linking the hyperlink message to display the advertisement On the digital television.

Compared with the prior art, the advertisement playing system and the method provided by the present invention can save the corresponding cost for the advertisers without the trouble and effort to produce the audio and video files required for the advertisement; for the manufacture of the digital television Vendor In other words, it will not increase the manufacturing cost of hardware, and can use existing resources for advertising activities in an instant, labor-saving and efficient manner.

10‧‧‧Serval equipment

101‧‧‧Search Module

102‧‧‧ Pairing module

103‧‧‧Database

20‧‧‧Playing equipment

201‧‧‧Processing module

202‧‧‧Scratch module

203‧‧‧Output module

204‧‧‧Detection module

205‧‧‧Statistical Module

30‧‧‧Network

40‧‧‧Cloud database

50‧‧‧Digital TV

51‧‧‧ screen

52‧‧‧TV show area

53‧‧‧Advertising video display area

60‧‧‧Server

S01~S06‧‧‧Steps

The first picture shows the system architecture diagram of the advertisement playing system of the present case; the second figure shows the operation diagram of the advertisement playing system of the present case; and the third figure shows the steps of the advertising playing method of the present case.

The technical contents of the present invention are described in the following specific embodiments, and those skilled in the art can easily understand the advantages and effects of the present invention by the contents disclosed in the present specification, and can also be implemented or applied by other different embodiments. It should be noted that the modules described in the present application may comprise software, hardware or a combination of the foregoing. The software may be, for example, a mechanical code, a firmware, an embedded code, an application software, or a combination of the foregoing, and the hardware may be, for example, a circuit, a processor, a computer, an integrated circuit, an integrated circuit core, or a combination thereof.

Figure 1 is a system architecture diagram of the advertisement playing system of the present case. The advertisement playing system of the present invention includes a servo device 10 and a playback device 20, and the playback device 20 is connected to the servo device 10 via the network 30. The servo device 10 is specifically a computer and a server. The playback device 20 is specifically a digital television, and the network 30 includes an internet, an Ethernet network, an intranet, a wide area network, a local area network, or a wireless network. The network or the like allows the servo device 10 to be connected to the playback device 20. In other words, if it is a wireless network environment, the server 10 and the playback device 20 have a device such as a wireless network card to connect to the network 30; if it is a wired network environment, the server 10 and the broadcast device The device 20 has a device such as a network card and is connected to the network 30 by an RJ-45 network route.

The server device 10 includes a search module 101, a pairing module 102, and a database 103. The search module 101 is a software program that searches for video files on the network and obtains streaming video addresses corresponding to the video files. In detail, the network 30 stores a cloud database 40, such as a video database of the youtube website, an online video database of the Tudou, and the like. The search module 101 searches for a video database of such a type, and analyzes the web page of the video file or the video file in the video database to obtain a web address corresponding to each video file. Taking the youtube website as an example, the search module 101 is the source code of the webpage analyzing each video file of the youtube website, and the html syntax embedded in the video file is extracted from the original code of each webpage, and the html grammar is stored in the html grammar. The hyperlink of the audio and video files, this hyperlink is the streaming video address corresponding to the audio and video files.

The database 103 stores the advertisements provided by the advertisement manufacturer and the hyperlink information corresponding to the advertisements, and can also store the streaming video addresses searched by the search module 101. In addition to obtaining the streaming video address, the search module 101 can also download and store the video file corresponding to the streaming video address in the database 103. The matching module 102 can also be implemented by using a software program, which mainly pairs the streaming video and the specific advertisement provided by the advertising manufacturer to generate pairing information, and the matching information includes the streaming video address and the The corresponding information between the hyperlinked messages of the corresponding advertisements. The pairing module 102 can provide a setting interface for the user to pair the streaming video address with the advertisement. The so-called pairing here is to stream The video and the hyperlinked information of the advertisement establish corresponding information. For example, there are serial video and audio addresses numbered 1 to 10 and advertisements, and the user can decide to associate the number 5 video and audio URL with the number 7 advertisement. In addition, the hyperlinked message of the advertisement is mainly a webpage, and the webpage where the webpage is located is the webpage which the advertisement manufacturer wants to advertise. The pairing information generated by the pairing module 102 can also be stored in the database 103.

The playback device 20 includes a processing module 201, a temporary storage module 202, an output module 203, a detection module 204, and a statistics module 205. The playback device 20 is specifically a digital television. The pairing information generated by the pairing module 102 of the servo device 10 can be transmitted to the playback device 20 via the network 30. Other materials stored in the database 103 of the server 10, such as video files, advertisements, streaming video sites, etc., may also be separately transmitted to the playback device 20 via the network 30 for use. The processing module 201 of the playback device 20 is specifically a central processing unit of a digital television, and is configured with a software program to process the pairing information. The software program is mainly an audio and video player, which enables the playing device 20 to use the video player to connect to the streaming video address in the pairing information through the network 30 when executing the video player, and to match the string. The video file of the streaming video address is downloaded to the temporary storage module 202 of the playing device 20 to provide the video playing program for playing. Therefore, the temporary storage module 202 is specifically a device that can store a video file temporarily, such as a memory or a hard disk.

The aforementioned streaming video website, specifically streaming media, compresses a series of video files, and then transmits the compressed data through the network segment, so that the user's computer can be played through a specific playing software. Play. This is a technique for instantly transmitting audio and video on the Internet for viewing. If you don't use this technology, you must download the entire video file to your computer before playing it. Therefore, as long as the streaming technology has a streaming video address and a specific playback software, it can transmit Live live video or a video pre-stored on the server (such as a youtube website) for viewing. Therefore, the processing module 201 downloads the video file corresponding to the streaming video address, that is, receives the video file located in the cloud database 40 by using the streaming technology.

The output module 203 is connected to the temporary storage module 202 and the processing module 201 for receiving and playing a video file corresponding to the streaming video address. The output module 203 is specifically a screen of the digital television. Please also refer to Figure 2. The digital television set 50 has a screen 51 in which a television program play area 52 and an advertisement video display area 53 are presented. After the digital television 50 obtains the pairing information from the server 60 via the network 30, the video file corresponding to the streaming video address is played in the advertising video display area 53. The placement position of the television program play area 52 and the advertisement video display area 53 in the digital television 50 is not limited to the placement position in FIG.

The detection module 204 is configured to detect whether the user clicks on the advertisement video display area 53. The means of clicking include remote control operation, touch operation, optical detection component operation, or voice detection component operation. The remote control operation refers to selecting the advertisement video display area 53 through the remote controller, or controlling the cursor on the screen 51 through the remote controller, and moving the cursor to the advertisement video display area 53 for clicking. The touch operation means that the screen 51 of the digital television 50 is a touch panel, so that it can be known where the user presses the touch panel and whether there is an advertisement corresponding to the screen 51. The sound display area 53 further reacts to the user's action of pressing the touch panel. The optical detecting component operation refers to a detecting technology using structured light. The digital television set 50 has a light emitting component capable of emitting structured light, and the image capturing component is used to extract the structured light after reflecting the object and the background. To calculate the change of the structured light signal caused by the object to know whether the object position and depth are such information, and these messages can be used as a somatosensory operation. Therefore, the operation of the optical detecting element is an operation mode in which the user's body is used as a controller. The operation of the voice detection component is to recognize the command issued by the user in the language. For example, if the user shouts: "TV off", the digital TV will automatically shut down.

Therefore, the detecting module 204 can detect whether the user clicks on the advertising video display area 53 by means of the clicking. If there is a click, a request is generated, and if no click is detected, the detection is continued. When the connection request is generated, the processing module 201 searches for the corresponding information of the streaming video address that the user clicks from the matching information according to the connection request, so as to obtain the hyperlink information of the advertisement, that is, a web address to link Go to the advertisement page where the website is located and output it to the screen 51 of the digital television 50.

In an embodiment, the user can perform manual matching by the interface of the pairing module 102, and the pairing module 102 can analyze the content of the plurality of video files searched according to a pairing algorithm to correspond to the plurality of video files. A plurality of streaming video and audio URLs of the audio and video files and a plurality of advertisements are interactively paired to generate a plurality of corresponding information. The content analyzed by the so-called pairing algorithm is the source code of the webpage where the plurality of video files are located. Like the youtube website Each video file is sorted first, and each video file is given a number of tags to allow the user to distinguish the category of the video file. Therefore, the pairing algorithm can analyze the tag information of each video file by using the original code of the web page where each video file is located, thereby knowing the category of each video file. After knowing the category of each video file, it can be paired with the advertisements provided by the advertisement manufacturer according to the category, for example, the streaming video and video websites having the same category of video files are matched with the advertisements, and the like. Therefore, by using the pairing algorithm, a plurality of video files and a plurality of advertisements can be paired with each other to generate a plurality of corresponding information, and one advertisement can simultaneously correspond to a plurality of streaming video addresses, one stream. The video and audio website can also correspond to multiple advertisements at the same time, depending on the needs of the advertising manufacturers. This case is not limited to this.

In another embodiment, the pairing module 102 can also identify the content of the searched video file to classify the video files, and then stream the plurality of video files according to the classification result through the pairing algorithm. The video and audio websites are paired with a plurality of advertisements. For example, the pairing module 102 finds the audio and video files of the story such as racing or racing through content identification, and then pairs the video files with the advertisements of the car dealers, because they like racing or Users of racing content are more interested in cars, so the technology of this case can increase the effectiveness of advertising.

In an embodiment, the pairing information further includes a playing time, a playing sequence, and a clip processing information corresponding to the audio and video files of the streaming video address. When the processing module 201 of the playback device 20 processes the pairing information, the pairing information may include the playing time and the playing sequence of the video file corresponding to the streaming video address. And editing the processing information, so the playback device 20 can have more kinds of playback modes when playing the audio and video files. For example, three video files can be connected in series, the first video file is played 10 seconds before, the second video file is played for 5 seconds, the third video file is played for the last 10 seconds, or only the video file is played for 20 seconds. A clip to the middle of 30 seconds; or a clip of 10 seconds before the clip and the last 10 seconds, and then play the clipped video file.

The statistics module 205 is configured to count information such as the number of links after the hyperlinked advertisement of the advertisement is clicked, and the number of times of playing the audio and video files of the streaming video and audio URL, so that the advertisement manufacturer can set the advertisement according to the statistical information. Strategy.

By using the streaming video address obtained by the search module 101 in the servo device 10 of the present invention, the advertisement manufacturer can use the existing resources to perform the advertising activity more efficiently, and the mechanism can also make the digital television manufacturer do not need to increase Too many scratchpads are installed in digital TVs to reduce hardware costs. The matching mechanism of the pairing module 102 performs the matching processing, which enables the advertiser to save the time and labor cost required for the post-production and reduce the maintenance cost of the advertisement. The collocation detection module 204 can detect the click means of the user to use. The interaction and statistics module 205 can count the function of the advertisement click information to maximize the effectiveness of the advertising campaign on the digital television.

Please refer to FIG. 3, which provides an advertisement playing method, which has steps S01~S06, and these steps are performed by the foregoing advertisement playing system, please refer to FIG. 1 , FIG. 2 and 3 at the same time. Figure. The technical means of the above-mentioned modules are also the same technical means in the advertisement playing method, and will not be described herein. Step S01 is to transmit the servo device 10 The search module 101 searches for video files on the network and obtains streaming video addresses corresponding to the audio files. The method of obtaining the streaming video address can be analyzed by analyzing the original code of the webpage, so as to obtain the html syntax embedded in the video file, and the streaming video address corresponding to the audio and video file can be obtained.

After the streaming video address is obtained, step S02 can be performed, and the matching video module and the specific advertisement are paired by the matching module 102 in the server 10 to generate pairing information. The pairing information includes the corresponding information between the streaming video address and the hyperlinked message of the advertisement. In this step, in addition to being manually configured, the method further includes analyzing the content of the plurality of video files searched according to a pairing algorithm to match the corresponding plurality of the video and audio URLs with the plurality of advertisements. To generate a plurality of corresponding information. The so-called pairing algorithm first obtains the original code of the webpage where each video file is located, and then uses the information in the original code to parse the tag information of each video file. The tag information can be used to know the category of the video file classified in the website. After knowing the category of each video file, it can be paired with the advertisements provided by the advertisement manufacturer according to the category, for example, the streaming video and video websites having the same category of video files are matched with the advertisements, and the like. Therefore, by using the pairing algorithm, a plurality of video files and a plurality of advertisements can be paired with each other to generate a plurality of corresponding information, and one advertisement can simultaneously correspond to a plurality of streaming video addresses, one stream. The video and audio URL can also correspond to multiple advertisements at the same time. In addition, when the pairing information is generated, the playing time, the playing sequence, and the clip processing information of the video file of the streaming video address may also be included in the pairing information. So playing video and audio on digital TV 50 When playing, there are more ways to play. For example, three video files can be connected in series, the first video file is played 10 seconds before, the second video file is played for 5 seconds, the third video file is played for the last 10 seconds, or only the video file is played for 20 seconds. A clip to the middle of 30 seconds; or a clip of 10 seconds before the clip and the last 10 seconds, and then play the clipped video file. The streaming video address, the video file, the advertisement, the hyperlink message, and the pairing information are all stored in the database 103 in the server 10.

In step S03, the pairing information is outputted to the digital television set 50, and the digital television set 50 is connected to the streaming video and audio address through the network 30, and is downloaded by a streaming technology and played in a display area. Audio and video files of audio and video sites. The display area here is the advertisement video display area 53 on the screen 51. The screen 51 also has a television program play area 52 for playing ordinary television programs.

Step S04 is to cause the digital television 50 to detect whether the user clicks on the advertisement video display area 53 on the screen 51. If yes, a connection request is generated in step S05, and if not, the steps are repeated. S04 detection action. The means for the user to specifically click on the advertisement video display area 53 includes remote control operation, touch operation, optical detection element operation or voice detection element operation. The technical means of each operation are as described above, and will not be described herein.

In the case where a link request is generated, step S06 is performed. The step of causing the digital television 50 to search for the corresponding information of the streaming video address clicked by the user from the pairing information according to the connection request generated in step S05, to obtain the hyperlink information of the advertisement, and to link Hyperlink The advertisement is displayed on the screen 51 of the digital television set 50.

In summary, by playing the advertisement system and the method thereof, the advertisement manufacturer does not need to spend the effort to reproduce the audio and video files required for the advertisement, but can obtain the required part from the existing advertisement video resources. And using the streaming technology combined with the pairing method, it can directly play other people's existing advertising videos online and can receive the effect of actually advertising their own products. This approach not only saves the time and manpower costs of the advertising vendors, but also does not increase the hardware cost for manufacturers of digital TVs. The broadcast advertising system and its method in this case are more capable of detecting and counting the click information of the advertisement, so as to maximize the effectiveness of the advertising campaign.

The above embodiments are merely illustrative of the principles and effects of the present invention and are not intended to limit the present invention. Anyone skilled in the art can modify and change the above embodiments without departing from the spirit and scope of the case. Therefore, the scope of protection of the rights in this case should be listed in the scope of patent application mentioned later.

10‧‧‧Serval equipment

101‧‧‧Search Module

102‧‧‧ Pairing module

103‧‧‧Database

20‧‧‧Playing equipment

201‧‧‧Processing module

202‧‧‧Scratch module

203‧‧‧Output module

204‧‧‧Detection module

205‧‧‧Statistical Module

30‧‧‧Network

40‧‧‧Cloud database

Claims (10)

An advertisement playing system comprises: a servo device, comprising: a search module, which is used for searching a video file on the network and obtaining a streaming video address corresponding to the audio and video file; the pairing module is for the streaming video address and the specific The advertisements are paired to generate pairing information, and the pairing information includes correspondence information between the stream video and the hyperlink information of the advertisement; and a database for storing the stream video address, the video file The advertisement, the hyperlink message, the pairing information or any one thereof; and the playback device are connected to the server device through the network, and include: a processing module that processes the pairing information and causes the device to be played The network is connected to the streaming video address, and the video file corresponding to the streaming video address is downloaded; the temporary storage module is connected to the processing module for storing the audio and video files corresponding to the streaming video address. The output module is connected to the temporary storage module and the processing module for receiving and playing a video file corresponding to the streaming video address in a display area; and detecting the module Whether the user has clicked the display area, and if so, to generate link request, if not, Continuous detection; wherein, when the detection module generates the connection request, the processing module searches for the corresponding information of the streaming video address clicked by the user from the pairing information according to the connection request, Obtaining a hyperlink message of the advertisement and linking the hyperlink message to play the advertisement by the output module. The advertisement playing system of claim 1, wherein the playing device is a digital television, and the output module is a screen of the digital television. The advertisement playing system of claim 1, wherein the user clicks on the display area, such as a remote control operation, a touch operation, an optical detection component operation, or a voice detection component operation. The advertisement playing system of claim 1, wherein the pairing information further includes a playing time, a playing sequence, and a clip processing information corresponding to the video file of the streaming video address, and the pairing information is generated by the pairing. The module analyzes the content of the plurality of searched video files according to a pairing algorithm to match the corresponding plurality of the stream video and the plurality of the advertisements to generate a plurality of the corresponding information. The advertisement playing system of claim 1, wherein the playing device comprises a statistical module to count the number of connections of the hyperlinked message corresponding to the advertisement, and the number of times of playing the video file corresponding to the streaming video address. . An advertisement playing method is applied to a digital television set, including The following steps: (1) searching for the audio and video files on the network through the servo device and obtaining the streaming video and audio URL corresponding to the audio and video files; (2) pairing the streaming video and the specific advertisement with the specific advertisement in the servo device to generate Pairing information, the pairing information includes the corresponding information between the streaming video address and the hyperlinked message of the advertisement; (3) outputting the pairing information to the digital television, so that the digital television is connected through the network a line to the streaming video and audio website to download and play a video file corresponding to the streaming video address in a display area; (4) causing the digital television to detect whether the user clicks on the display area, if any, Generating a link request, if not, repeating the detecting action of step (4); and (5) causing the digital television to search for the stream video clicked by the user from the pairing information according to the link request Corresponding information of the website to obtain the hyperlink information of the advertisement, and linking the hyperlink message to display the advertisement on the digital television. The method for playing an advertisement according to the sixth aspect of the invention, wherein the user clicks on the display area, such as a remote control operation, a touch operation, an optical detection component operation, or a voice detection component operation. The method for playing an advertisement according to the sixth aspect of the invention, wherein the step (2) further comprises: analyzing, by a pairing algorithm, the content of the plurality of searched video files to match the plurality of the video and audio URLs; The plurality of advertisements are paired with each other to generate a plurality of the corresponding information. The advertisement playing method of claim 6, wherein the streaming video address, the video file, the advertisement, the hyperlink message, the pairing information, or any one thereof is stored in the server device database. The advertisement playing method of claim 6, wherein the pairing information further includes a playing time, a playing sequence, and a clip processing information corresponding to the audio and video files of the streaming video address.