TWI476690B - User information pushing method and apparatus - Google Patents

Description

Method and device for pushing user information

The present invention relates to information push technology, and in particular to a method and apparatus for pushing user information.

With the development of Social Networking Services (SNS), a large amount of information can be displayed on the user's personal webpage along with the content push service. In the Internet application service of the social network, for the network It is especially important to know the latest news of relatives, friends, and colleagues in life by establishing and maintaining virtual relationships between users and users on the network.

In the SNS network life, for example, in the QQ alumni/friend community, each user is pre-configured with his or her own personal web page. When the user needs to obtain information about other users, the user can Identity, login and access to the user's personal webpage related to other users who need to obtain the relevant information of the user according to the pre-set policy of the user to which the personal webpage belongs. Of course, you can also access any personal webpage to determine whether the user needs to obtain the user's recent developments and personal data.

As can be seen from the above, the method of pushing user information by using a personal webpage of a user requires the user to log in as a visitor as a user's personal webpage related to other users that needs to be obtained, and trigger the personal webpage to push the owner to the visitor. The user information of the friend who has not established a relationship with the visitor is cumbersome and the user experience is not high; further, based on the principle of user privacy protection, the visited personal webpage may not directly display the personal data of the user to be pushed too much. The visitor cannot be provided with sufficient basis for determining the identity, so that the visitor cannot confirm the identity of the user of the push, so that the motivation for the visitor to establish a good friend relationship with the pushed user is insufficient; and, based on the list of other friends' SNS friends and their own SNS friends The list pushes user information, and the dimension is single, which causes the user information of the push to match the user information that the visitor needs to obtain, so that the user information of the push is less accurate.

In view of this, the main object of the present invention is to provide a method for pushing user information to improve the accuracy of push user information.

Another object of the present invention is to provide a device for pushing user information to improve the accuracy of push user information.

To achieve the above objective, the present invention provides a method for pushing user information, the method comprising: obtaining a social network service SNS network relationship chain information to be initiated to push a user, and a user non-this SNS network relationship chain Information; according to the obtained user non-SNS network relationship chain information, query the user information in the SNS server, and obtain the user non-SNS network relationship chain information corresponding to the identifier in the SNS network relationship chain information. The identification information is obtained. The identification information that is the same as the identification information in the SNS network relationship chain information is excluded from the obtained identification information, the filtering result is obtained, and the filtering result is pushed to the user to be pushed.

After the filtering result is obtained, and the filtering result is pushed to the user to be pushed, the method further includes: matching the user information of the to-be-initiated user according to the user information corresponding to the identification information obtained after filtering, and obtaining the User information to be matched to the user information of the push user.

After obtaining the filtering result, and before the filtering result is pushed to the user to be pushed, the method further includes: matching the user information corresponding to the filtering information obtained by the filtering, and matching the user information of the user to be initiated according to the preset setting. The relevant scoring strategy is scored to obtain user information with a higher score of the number of reservations.

The scoring strategy includes: setting a corresponding scoring weight score according to different sources of the SNS users obtained by the filtering.

The scoring strategy includes: setting a corresponding scoring weight score according to different common points of the SNS user obtained by the filtering and the user who initiates the pushing.

The scoring strategy includes: setting a corresponding scoring weight score according to the filtered number of SNS users and the number of common friends that the initiating user has.

The pushing the filtered result to the push user to be launched specifically includes: displaying a preset number of user information with the highest score in a preset position in the personal webpage, and providing a view of all the list functions.

The user SNS network relationship chain information is the neighboring area user list information, and the obtaining the user SNS network relationship chain information specifically includes: receiving a trigger instruction input by the user through the neighboring area user list information control item, Obtain the IP address information of the user to log in to the personal webpage; search for the QQ number of other users who log in using the IP address in the pre-designated login log library to form the user list information of the neighboring area.

A device for pushing user information, the device includes: a user social network service SNS network relationship chain information control item module, a user non-SNS network relationship chain information control item module, and an identification information acquisition module a group, a filter module, and a push module, wherein the user SNS network relationship chain information control item module is configured to receive a trigger command to initiate a push user input, and obtain the user SNS network relationship chain information; The user is not the SNS network relationship chain information control item module, and is configured to receive a trigger command to initiate a push user input, obtain information about the user non-this SNS network relationship chain, and output the information to the identification information acquisition module; The obtaining module is configured to query the user information in the SNS server according to the obtained non-SNS network relationship chain information of the user, and obtain the identification information corresponding to the non-SNS network relationship chain information of the user; the filtering module, For identifying information obtained from the identification information acquisition module, excluding the identification information that is the same as the identification information in the SNS network relationship chain information, and obtaining the filtering result; For filtering the results of user-initiated push to push it.

The method further includes: a matching module, configured to obtain user information corresponding to the identification information according to the filtering result output by the filtering module, and match the user information of the to-be-initiated user to obtain the matching information of the to-be-initiated push user. User information is output to the push module.

The method further includes: a scoring module, configured to score the user information corresponding to the filtered identification information, and score according to a pre-set scoring strategy related to the user information matching degree of the push user to be initiated, and obtain the number of reservations. The user information with higher scores is output to the push module.

It can be seen from the above technical solution that the present invention provides a method and a device for pushing user information, and obtains information about the SNS network relationship chain to be initiated by the user to be pushed and the information of the user other than the SNS network relationship chain; The user is not the SNS network relationship chain information, and the user information in the SNS server is obtained, and the identifier information corresponding to the identifier in the SNS network relationship chain information in the non-SNS network relationship chain information is obtained from the user; In the identification information, the identification information that is the same as the identification information in the information of the SNS network relationship chain is excluded, the filtering result is obtained, and the filtering result is pushed to the user to be pushed. In this way, since the acquired user does not have the identification information corresponding to the SNS network relationship chain information, and the identification information in the user's SNS network relationship chain information, the user is triggered to initiate the push, and thus, the push is used. The accuracy of the information is higher; and, based on the user's non-SNS network relationship chain information and the user's SNS network relationship chain information, the user information is pushed, and the dimension is large, so that the push user information and the use of the push are used. The user information that needs to be obtained has a good matching degree, which improves the accuracy of the user information of the push.

The present invention will be further described in detail below with reference to the drawings and specific embodiments.

In the technology, the method of pushing user information by other people's personal webpage requires the user to log in to the relevant user's personal webpage as a visitor, and trigger the personal webpage to push the owner's friend to the visitor and has not established a relationship with the visitor. The user information makes the user's operation complexity high, and the user information of the push is less accurate. In the embodiment of the present invention, the SNS users in consideration have different network relationship chains in different communication situations. For example, in the case of mail communication, the user may have a list of mailbox contacts, and on the Microsoft network. In the case of MSN (Microsoft Service Network) communication, the user may have a list of MSN contacts, and the list of mailbox contacts and the list of MSN contacts may be associated with the email of the user. Therefore, the user's network relationship chain is mined, and a series of extension, calculation, and search services are respectively obtained, and the non-this SNS network relationship chain information corresponding to the user included in the network relationship chain is obtained. SNS network relationship chain information, and the information obtained by the non-sNS network relationship chain is matched with the information of the SNS network relationship chain related to itself, because the network relationship chain is not included in the information of the SNS network relationship chain. The user has a certain degree of relevance to the user's SNS network relationship chain information, so that the user can be pushed to the user information that is likely to be known or even not yet established, so as to indicate that the user is In the online life, it is more successful to establish a relationship chain and get information.

FIG. 1 is a schematic flowchart of a method for pushing user information according to an embodiment of the present invention. Referring to FIG. 1, the process includes: Step 101: Obtaining the SNS network relationship chain information of the user to be initiated and the non-SNS network relationship chain information of the user; In this step, the SNS network relationship of the SNS user Chain information, can be QQ space users, QQ alumni users, facebook users, Kaixin users, Weibo users and other network relationship chain information, that is, can be MSN contact list information, Facebook (FACEBOOK) friends list information, Email address list information, QQ friend list information and/or QQ school friendly friend list information and other SNS relationship network friend list information and neighboring area user list information, SNS user's non-this SNS network relationship chain information means Other network relationship chain information other than the SNS network relationship chain information of the SNS user, for example, the SNS network relationship chain information of the SNS user is the QQ school friendly friend list information, and the SNS user is not the SNS network. The relationship chain information may be the MSN contact list information, the facebook user's friend list information, and/or the email contact list information; for example, if the SNS user has the SNS network The relationship chain information is the facebook user's friend list information, and the SNS user's non-this SNS network relationship chain information may be the MSN contact list information, the QQ school friend list information, the community friend's friend list information, and the neighboring area users. List information and / or email contact list information. For example, if the SNS network relationship chain information of the SNS user is the friend list information of the community friend, the non-SNS network relationship chain information of the SNS user may be the MSN contact list information, the QQ school friendly friend list information, Facebook user's friend list information, neighboring user list information and/or email contact list information.

In this step, the user SNS network relationship chain information control item and the user non-SNS network relationship chain information control item may be set in the user's personal webpage, and the user to be pushed by clicking the set user The SNS network relationship chain information control item and the user non-SNS network relationship chain information control item may respectively trigger to obtain the corresponding user SNS network relationship chain list information and the user non-book of the user to be initiated to push the user. SNS network relationship chain information.

The MSN contact person in the MSN contact list is identified by “email-nickname”, the FACEBOOK friend in the FACEBOOK friend list is identified by “digit ID-nickname”, and the email contact person in the email contact list is “email-nickname”. For identification, the QQ friends in the QQ friends list are identified by "QQ number - nickname", the friends in the community friend's friend list are identified by "QQ number - name", and the users in the neighboring area user list are "QQ" No.-name" is identified.

In this way, the set user SNS network relationship chain information control item can be a QQ friend list information control item, a community friend's friend list information control item, a neighboring area user list information control item, an MSN contact list information control item, Friends list information control items of any SNS relationship network such as FACEBOOK friend list information control item or mailbox contact list information control item. The set user is not the SNS network relationship chain information control item is one or more information control items other than the set user SNS network relationship chain information control item in the above information control item. For example, if the user-set SNS network relationship chain information control item is the QQ friend list information control item, the set user is not the SNS network relationship chain information control item, and may be a community friend's friend list information control item, One or any combination of the neighboring user list information control item, the MSN contact list information control item, the FACEBOOK friend list information control item, and the mailbox contact list information control item.

The user's SNS network relationship chain information and the user's non-SNS network relationship chain information are collectively referred to as the relationship chain.

In the embodiment of the present invention, the obtaining the MSN contact list information specifically includes: receiving a trigger instruction input by the user through the MSN contact list information control item, triggering a pop-up window for requesting the user to input the MSN account number and the password information; The MSN account and password information, through the MSN open interface pre-set, obtains the MSN address book corresponding to the submitted MSN account from the external MSN server, thereby obtaining the MSN contact list information.

In practical applications, the triggering command may be a user clicking on the operation of the MSN contact list information control item in the personal webpage. The MSN address book corresponding to the submitted MSN account is obtained by using the MSN externally opened interface. For details, refer to the related technical documents, and details are not described herein.

Obtaining the FACEBOOK friend list information includes: receiving a trigger command input by the user through the FACEBOOK friend list information control item, triggering a pop-up window for requesting the user to input the FACEBOOK account number and the password information; according to the FACEBOOK account number and password information submitted by the user, analogy The behavior captures the FACEBOOK webpage; parses the FACEBOOK communication data in the crawled webpage, and generates the corresponding FACEBOOK friend list information. The simulation user behavior captures the FACEBOOK webpage; the FACEBOOK communication data in the crawled webpage is analyzed, and the corresponding FACEBOOK friend list information is generated, which belongs to the related technology. For details, refer to the related technical literature, and details are not described herein.

Obtaining the email contact list information is similar to the process of triggering the FACEBOOK friend list information, and will not be described here.

The information of obtaining the QQ friend list specifically includes: receiving a trigger instruction input by the user through the QQ friend list information control item, triggering a pop-up window for requesting the user to input the QQ number and the password information; and borrowing according to the QQ number and password information submitted by the user The QQ friend list information is obtained from an external QQ server by a relationship chain provided by a preset internal interface.

Obtaining the friend list information of the community friend includes: receiving the trigger instruction input by the user through the friend list information control item of the community friend, and obtaining the user correspondence from the external QQ server by using the relationship chain provided by the preset internal interface QQ friend list information; parsing QQ friend list information, obtaining the QQ number included in the QQ friend list; querying the QQ server according to the obtained QQ number, obtaining the QQ friend list information corresponding to the QQ number; correspondingly obtaining the QQ number corresponding to The QQ number included in the QQ friends list is aggregated and deduplicated to obtain the friend list information of the community friends.

The triggering the information of the user list in the neighboring area includes: receiving the trigger instruction input by the user through the neighboring area user list information control item, obtaining the IP address information of the user logging in the personal webpage; searching in the pre-designated login record library Use other user QQ numbers registered with this IP address to form user list information of neighboring areas.

The information about the SNS network relationship chain and the non-local SNS network relationship chain information of the user to be initiated can also be as shown in FIG. 2. FIG. 2 is a schematic diagram of obtaining the user SNS network relationship chain according to an embodiment of the present invention. The information and the user's non-SNS network relationship chain information, through the MSN contact import function to obtain the list of MSN contacts identified by "email-nickname"; by the FACEBOOK friend import function to obtain "digital ID - nickname "List of FACEBOOK friends who have been identified; use the email contact import function to obtain a list of mailbox contacts identified by "email-nickname"; obtain a list of QQ friends identified by "QQ-nickname" by the QQ friend import function A list of friends of friends who are identified by "QQ number-name" by finding friends of community friends; and a list of nearby Internet users identified by "QQ number-name" by finding similar IPs in the community , that is, the list of users in the neighborhood.

Step 102: Query the user information in the SNS network server according to the acquired user non-SNS network relationship chain information, and obtain the identifier in the non-SNS network relationship chain information and the SNS network relationship chain information in the user. Corresponding identification information; as before, the MSN contact list information and the email contact list information in the SNS network relationship chain information are identified by email-nickname, and the FACEBOOK friend list information is identified by digital ID-nickname, other Marked by QQ number - nickname. In the SNS network relationship chain information identification information, in this step, according to the non-SNS network relationship chain information triggered by the user click, query the SNS server to obtain the user non-SNS network relationship chain information and the SNS The corresponding information of the identification is identified in the network relationship chain information. For example, if the user is not the SNS network relationship chain information is the MSN contact list information, the user SNS network relationship chain information is the QQ friend list information, according to the user non-this QQ network relationship chain information The email field is used to query the QQ user registration information in the QQ friend list information stored in the SNS server. If the corresponding email field is found in the QQ user registration information, the QQ number corresponding to the registration information is corresponding. Extracted to obtain the identification information corresponding to the identifier in the SNS network relationship chain information in the non-SNS network relationship chain information of the user.

Step 103: Exclude the identification information that is the same as the identification information in the SNS network relationship chain information from the obtained identification information, obtain the filtering result, and push the filtering result to the push user to be pushed.

In this step, from the obtained non-SNS network relationship chain information of the user and the identification information corresponding to the identifier in the SNS network relationship chain information, the user who has established a relationship with the user in the community is excluded, for example, excluding The QQ user in the user QQ friend list is the same as the QQ user. It is also said that if an SNS user has established a relationship with the SNS user in the community, there is no need to push the user information, and the push should be known to the SNS user but not to the community and the SNS user. Establish user information about the relationship. In this way, since the acquired user does not have the identification information corresponding to the information of the SNS network relationship chain and the identification information in the information of the user's SNS network relationship chain, it is related to the to-be-initiated push user, thereby improving the push. The accuracy of user information.

Preferably, in the embodiment of the present invention, after the filtering result is obtained, and the filtering result is pushed to the to-be-initiated push user, the method further includes: matching the to-be-initiated push according to the user information corresponding to the identification information acquired after filtering User information, and obtain user information that matches the information to be launched.

In this step, according to the user information of the user to be pushed, for example, according to the information such as academic qualifications, work experience, gender, age, company, graduation school, etc. included in the user information of the user to be pushed, The user is not matched with the user information corresponding to the identification information acquired by the SNS network relationship chain information, and the SNS user information matching the academic qualification, work experience, gender, and age of the to-be-initiated user is obtained to further improve the push. The accuracy of user information.

FIG. 3 is a schematic diagram of user information matching according to an embodiment of the present invention. Referring to FIG. 3, taking the SNS network relationship chain information as the QQ friend list information as an example, for the MSN contact list, the FACEBOOK friend list, and the mailbox contact list, by searching the community registration data, the QQ number corresponding to the email is found. List, and for the list of nearby Internet users and the list of friends of the community friends, it is not necessary to go through this step to obtain a list of QQ numbers corresponding to the identification information in the information of the SNS network relationship chain; and then, obtain the non-this SNS network relationship In the list of QQ numbers corresponding to the information in the chain information, the QQ number that is the same as the QQ number in the QQ friend list information is excluded, and the filtering result is obtained; then, the registration data of each QQ number in the filtering result, such as education, work experience, Gender, age, etc. Finally, compare the personal data with the owner (to be pushed to push the user), find the commonality, and record it.

Preferably, in the embodiment of the present invention, after the filtering result is obtained, and the filtering result is pushed to the user, the method further includes: user information corresponding to the filtering information obtained by the filtering, according to the preset setting and the user who initiates the pushing The scoring strategy related to the information matching degree is scored, and the user information with a higher score of the number of reservations is obtained.

In this step, the pre-set scoring strategy may set the corresponding scoring weight score according to different sources of the SNS users obtained by filtering, or may be different from the SNS user who is filtered according to the filtering. The point is set to the corresponding scoring weight score, and the corresponding scoring weight score may be set according to the number of common friends that the SNS user obtained by the filtering and the user who initiates the push. Of course, in practical applications, the above factors may also be comprehensively considered. , SNS users who are filtered are scored separately.

In the embodiment of the present invention, the scoring strategy is divided into three parts:

First, according to different sources of the SNS users obtained by filtering, the basic points are set. In the embodiment of the present invention, the user source includes the user from the community, for example, the user is from the SNS friend list, the community friend's friend list, and the neighboring area user. Lists, as well as outside the community, for example, the user is from the FACEBOOK buddy list, the MSN contact list, and the email contact list. Among them, the user is from the community and includes: the user comes from two or more sources outside the community (for example, from the FACEBOOK friend list and the MSN contact list) and from a source outside the community, so that the basis of the present invention is set. They are: the user comes from two or more sources outside the community, and the setting base is divided into A; the user comes from a source outside the community, and the setting base is divided into B; the user is from the community, and the setting base is divided into C.

In practical applications, you can set C>B>A.

The basic points are set according to the different common points of the SNS user and the initiated push user. In the embodiment of the present invention, the filtered SNS user and the user who initiates the push are the same company, and the basis is divided. P1; the SNS user obtained by filtering is the same school as the user who initiated the push, and the setting base is divided into P2; the filtered SNS user has the same IP as the user who initiated the push, and the setting base is divided into P3.

Of course, in actual applications, the corresponding scoring strategy can be set according to the actual needs of the user who initiates the push.

The basic score is set according to the number of common buddies that the SNS user and the user who initiates the push have the following: In the embodiment of the present invention, if the SNS user that is filtered and the user who initiates the push have a common buddy, set the basis. Divided into F. The more common friends you have, the higher your score will be.

In this way, the registered users are sorted by a certain scoring strategy, and finally the scores of the SNS users obtained by each filtering are obtained.

After obtaining the user scores, the final filtered results are obtained by ranking the scores from high to low.

Pushing the filtered result to the user who initiates the push specifically includes: displaying the highest-ranking user information of the highest score in the preset position in the personal webpage, and providing the function of viewing all the list, that is, only displaying the highest score of the bit by default. User information, after clicking the relevant link, the user can view the user information of other scores.

Further, when displaying the user information, the avatar, the name, the brief personal information, and the like of the user of the display may also be provided to indicate that the identity of the recommended user is accurately determined, thereby establishing a relationship.

The preset position is a more prominent position in the personal webpage, for example, the middle position on the right side of the first page after the user logs in to the community or the middle position on the right side of the first page after the user logs in to QZONE.

FIG. 4 is a schematic structural diagram of an apparatus for pushing user information according to an embodiment of the present invention. Referring to FIG. 4, the device includes: a user SNS network relationship chain information control item module, a user non-SNS network relationship chain information control item module, a logo information acquisition module, a filter module, and a push module. The user SNS network relationship chain information control item module is configured to receive a trigger command to initiate a push user input, and obtain the user SNS network relationship chain information; the user is not the SNS network relationship chain. The information control module is configured to receive a trigger command to initiate a push user input, obtain information about the user non-SNS network relationship chain, and output the information to the identifier information acquisition module; and identify the information acquisition module for obtaining The user is not the SNS network relationship chain information, and queries the user information in the SNS server to obtain the identification information corresponding to the user's non-SNS network relationship chain information; the filtering module is used to obtain the information from the identification information acquisition module. In the identification information, the identification information that is the same as the identification information in the SNS network relationship chain information is excluded, and the filtering result is obtained; the pushing module is used to push the filtering result to the initiating push. The user pushes.

Preferably, the device further includes: a matching module, configured to obtain user information corresponding to the identification information according to the filtering result output by the filtering module, match the user information of the to-be-initiated push user, obtain and initiate the user information Push the user information matched by the user information and output to the push module.

The device further includes: a scoring module, configured to score the user information corresponding to the filtered identification information, and score according to a pre-set scoring strategy related to the user information matching degree of the to-be-initiated push user. The user information with a higher score of the number of reservations is output to the push module.

In the embodiment of the present invention, the user non-SNS network relationship chain information control item module includes: an MSN contact list information control item unit, a FACEBOOK friend list information control item unit, and a mailbox contact list information control item unit, wherein The MSN contact list information control item unit is used to trigger an instruction, triggering a pop-up window for requesting the user to input the MSN account number and the password information; according to the MSN account number and password information submitted by the user, the MSN is opened to the outside through the preset external interface, from the outside The MSN server obtains the MSN address book corresponding to the submitted MSN account, thereby obtaining the MSN contact list information; the FACEBOOK friend list information control item unit is configured to receive the trigger command, trigger a pop-up window for requesting the user to input the FACEBOOK account and the password information; According to the FACEBOOK account and password information submitted by the user, the analog user behavior captures the FACEBOOK webpage; parses the FACEBOOK communication data in the crawled webpage to generate the corresponding FACEBOOK friend list information; the email contact list information control item unit is used for Receive trigger command to trigger pop-up request User input mail account and password information of the window; According to the authors of the user mailbox account and password information, user behavior analogy crawl mailbox page; parsing crawl the pages of the mailbox communication data, generate the corresponding mail contact list information.

The user SNS network relationship chain information control item module includes: a QQ friend list information control item unit, a community friend's friend list information control item unit, and a neighboring area user list information control item unit, wherein the QQ friend list information control unit is controlled. The item unit is configured to receive a trigger command, trigger a window for popping up the user to input the QQ number and the password information; according to the QQ number and the password information submitted by the user, the external QQ is provided by the relationship chain provided by the preset internal interface. The server obtains the QQ friend list information; the community friend's friend list information control item unit is configured to receive the trigger instruction, and obtain the QQ friend list corresponding to the user from the external QQ server by using the relationship chain provided by the preset internal interface. Information; parsing the QQ friend list information, obtaining the QQ number included in the QQ friend list; querying the QQ server according to the obtained QQ number, obtaining the QQ friend list information corresponding to the QQ number; and obtaining the QQ friend list corresponding to the QQ number respectively The QQ number included in the aggregation is aggregated and deduplicated to obtain the list of friends of the community friends; neighboring areas The user list information control item unit is configured to receive the trigger instruction, obtain the IP address information of the user to log in to the personal webpage, and search for the QQ number of the other user who logs in using the IP address in the pre-designated login record library to form a neighboring area. User list information.

It should be noted that the above-mentioned user is not included in the SNS network relationship chain information control item module and the unit included in the user's SNS network relationship chain information control item module, and is only a preferred embodiment. In actual application, the user SNS network relationship chain information control item module may also only include the QQ friend list information control item unit, and the user non-SNS network relationship chain information control item module may include a list of QQ friends. One or more of the other units outside the information control unit.

It can be seen from the above that the method and device for pushing user information in the embodiment of the present invention acquires the information of the SNS network relationship chain to be initiated by the user to be pushed and the non-this SNS network relationship chain information of the user; The SNS network relationship chain information is used to query the user information in the SNS server, and obtain the identification information corresponding to the identifier in the SNS network relationship chain information in the non-SNS network relationship chain information of the user; The identification information that is the same as the identification information in the information of the SNS network relationship chain is excluded, the filtering result is obtained, and the filtering result is pushed to the user to be pushed. In this way, by obtaining the user information of the push from the personal webpage, it is not necessary to log in to the personal webpage of another person, the operation is relatively simple, and the user experience is improved; further, since the obtained user is not the SNS network relationship chain information corresponding thereto The identification information and the identification information in the user's SNS network relationship chain information are related to the user who initiated the triggering, and thus the user information of the push is highly accurate; and, based on the user, the SNS network is not The relationship information of the road relationship and the user information of the SNS network relationship chain push user information, and the dimensions are large, so that the user information of the push and the user information that the user who initiates the push need to match well, and the push is improved. User information accuracy rate. In addition, by matching the user information corresponding to the identification information obtained by filtering, matching with the user information of the initiated push, obtaining user information that matches the user information of the initiated push; and/or, according to the preset setting The scoring strategy related to the user information matching degree of the push is scored, and the user information with higher scores of the number of reservations is obtained, so that the user information of the push is more accurate. It greatly facilitates community users to find people they know in real life, and establish relationships to further interact, and quickly establish a relatively complete relationship chain for users in online life. At the same time, through the establishment of the community relationship chain, the emotional exchange between users and friends, classmates and colleagues is further promoted, and the emotional life in real life is more colorful.

In summary, the present invention has indeed met the requirements of the invention patent, and has filed a patent application according to law. However, the above is only a preferred embodiment, and it is not possible to limit the scope of the patent application in this case. Equivalent modifications or changes made by those who are familiar with the skill of the case shall be covered by the following patent application.

101~103. . . Method steps for pushing user information

FIG. 1 is a schematic flowchart of a method for pushing user information according to an embodiment of the present invention.

FIG. 2 is a schematic diagram of obtaining information about a user's SNS network relationship chain and information about a user's non-this SNS network relationship chain according to an embodiment of the present invention.

FIG. 3 is a schematic diagram of user information matching according to an embodiment of the present invention.

FIG. 4 is a schematic structural diagram of an apparatus for pushing user information according to an embodiment of the present invention.

101~103. . . Method steps for pushing user information

Claims (11)

A method for pushing user information, the method comprising: obtaining the social network service SNS network relationship chain information of the user to be initiated and the user non-this SNS network relationship chain information; SNS network relationship chain information, query user information in the SNS server, and obtain identification information corresponding to the identifier in the SNS network relationship chain information in the non-SNS network relationship chain information of the user; from the obtained identification information Excluding the identification information that is the same as the identification information in the information relationship of the SNS network, obtaining the filtering result, and pushing the filtering result to the user to be pushed. For example, in the method of claim 1, after the filtering result is obtained, and the filtering result is pushed to the user to be pushed, the method further includes: matching the user information according to the information obtained by the filtered identification information. Initiating user information of the push user to obtain user information that matches the user information of the push user to be launched. For example, after the method of claim 1 is obtained, after the filtering result is obtained, and the filtering result is pushed to the user to be pushed, the user information corresponding to the identification information obtained by filtering is further included according to the preset setting. The scoring strategy related to the degree of user information matching of the user to be launched is scored, and user information with a higher score of the number of reservations is obtained. The method of claim 3, wherein the scoring strategy comprises: setting a corresponding scoring weight score according to a source different from the filtered SNS user. The method of claim 3, wherein the scoring strategy comprises: setting a corresponding scoring weight score according to different common points of the SNS user obtained by the filtering and the user who initiates the pushing. The method of claim 3, wherein the scoring strategy comprises: setting a corresponding scoring weight score according to the filtered number of SNS users and the number of common friends that the initiating user has. For example, in the method of claim 4, the pushing the filtering result to the push user to be pushed specifically includes: displaying the preset number of user information with the highest score in a preset position in the personal webpage, and providing viewing all List function. The method of claim 1 or 7, wherein the user information of the SNS network relationship chain is a list of user information of the neighboring area, and the information about the user relationship information of the SNS network includes: The receiving user obtains the IP address information of the user to log in to the personal webpage by using the trigger command input by the user list information control item in the neighboring area; and searches for the QQ number of the other user who logs in using the IP address in the pre-designated login record library. Form a list of users in the neighborhood. The device for pushing user information is improved in that the device includes: a user social network service SNS network relationship chain information control item module, a user non-this SNS network relationship chain information control item module, The information acquisition module, the filter module, and the push module are used, wherein the user SNS network relationship chain information control item module is configured to receive a trigger command to initiate a push user input, and obtain the user SNS network. Relationship chain information; the user is not the SNS network relationship chain information control item module, and is configured to receive a trigger instruction to initiate a push user input, obtain the user non-this SNS network relationship chain information, and output the information to the identification information acquisition mode. The information acquisition module is configured to query the user information in the SNS server according to the acquired information of the user's non-SNS network relationship chain, and obtain the identification information corresponding to the user's non-SNS network relationship chain information; The filtering module is configured to remove the identification information obtained from the identification information acquisition module, and exclude the identification information that is the same as the identification information in the SNS network relationship chain information, and obtain the filtering information. Fruit; push module for the filtered results to the user initiates a push of the push. The device for pushing user information as described in claim 9 further includes: a matching module, configured to obtain user information corresponding to the identification information according to the filtering result output by the filtering module, and match the to-be-initiated pushing use. The user information of the user is obtained, and the user information matching the information of the user to be launched is obtained and output to the push module. The device for pushing user information, as described in claim 9, further comprising: a scoring module, configured to: user information corresponding to the filtered identification information, according to a pre-set and to be initiated push user The scoring strategy related to the user information matching degree is scored, and the user information with a higher score of the number of reservations is obtained and output to the push module.