TWI423134B - Method and system for enhancing the interaction level amongst users in a social network application - Google Patents

Description

Method and system for improving the level of interaction between users in a social networking application

The present invention is directed to methods and systems for improving the level of interaction between users in a social networking application.

Social networks (such as Facebook, Twitter, etc.) provide Internet users with a new way to socialize with friends. The social network application operates on a social network platform that provides users with a variety of application experiences, such as giving gifts, games, fortune telling, finding friends, collecting collections, voting , psychological tests, etc. In a social networking application, users usually need to create a virtual user (avatar) to represent themselves, and then the user can control the virtual user to perform various operations in the social networking application.

Take the game community online application on Facebook, http://apps.facebook.com/restaurantcity/. For example, the dining city is a game that uses a simulated restaurant theme. Players can The layout of the tables and chairs of the restaurant, the wallpaper of the walls, the color of the floor to the overall appearance of the restaurant, all freely played by the players; at the same time, planning the table and chair movements of the restaurant will affect the evaluation and profitability of the restaurant. The feature of this game is that it is fun to hire friends as employees, and it is interesting to hire friends as employees. In particular, the relationship between the two parties can be seen as clever; the player's employees are likely to be lovers, classmates, friends, colleagues, or The annoying boss told him to go to the player's restaurant to sweep the toilet, wipe the floor, and rub the garbage. This kind of fun is quite special. After the player has added a lot of friends to Facebook, as long as they have authorized Playfish (the development company of the city) to get the friend's information, the player can see the virtual user of the friend on the restaurant street, or visit the friend's restaurant. Its interior and business conditions. By encouraging people to make friends and visit friends, the player's interpersonal relationship has begun to change subtly. However, after playing the game for a while, the player will find that the virtual user of the friend is just a virtual robot with the name of the friend, and the interaction with the virtual user of other friends appearing in the game is exactly the same. Since the level of interaction is too low (only the name of the friend is displayed on the virtual user), there is no further interaction with the virtual user of the friend who appears in the game. The method and system provided by the present invention can further enhance the interactive experience.

In addition, when a user registers on the social network, they are usually asked to enter personal information, such as a birthday. In an application such as a birthday gift, once authorized, the user's friend's birthday information can be obtained, and the user's birthday is notified on the birthday (or a few days ago). Although this app can remind users of their birthdays, there is no further action. The method and system provided by the present invention can specifically apply the birthday reminder to the social network application, thereby improving the interaction experience.

In addition, modern people are not only busy in life, but some people even go online for only a few minutes. In this case, the chance to meet friends in the same social networking application is quite small, and the friendship between friends cannot be through the community. Web applications to improve. Therefore, if there is a social networking application that allows online users to feel the "friendship" of friends who are not online through the interaction between virtual users, it will greatly help the maintenance or promotion of interpersonal relationships. .

The present invention discloses a method and system for improving the level of interaction between users in a social networking application, which allows a virtual user to automatically interact with a virtual user of a friend or friend when the user is offline. The level of interaction is not just the display of the user name on the virtual user.

According to one aspect of the invention, the above and other objects are achieved by providing the following methods. A method of improving the level of interaction between users in a social networking application, comprising the steps of: obtaining a virtual user's personal information or virtual user from a social network or a social networking application through data mining means; Inter-information information; personal or interactive information obtained through data mining is provided to social network applications; social network applications enable virtual users based on personal information or interactive information provided by data mining methods Interact with another virtual user or another user to achieve interaction between the user and another user.

In accordance with another aspect of the invention, the above and other objects are achieved by providing the following system methods. A system for improving the level of interaction between users in a social networking application, including: a social network, including a website on the Internet, where users can log in and perform various operations, wherein the user is in the community Virtual users are operated on the network; social networking applications operate on the social network, allowing users to interact with another virtual user through virtual users; data mining methods for self-communication networks The personal information of the virtual user or the interactive information between the virtual users in the road or social network application, and the obtained personal information or interactive information is provided to the social network application; wherein, the social network The application interacts with another virtual user or another user based on the personal information or interactive information provided by the data mining means to achieve interaction between the user and another user.

Figure 1 is a schematic diagram showing a system for improving the level of interaction between users in a social networking application. As shown, a system for improving the level of interaction between users in a social networking application according to an embodiment of the present invention includes a first social network 100, a first social networking application 200, and a The second social network application 300 and the data exploration means 30. The first social network 100 includes websites on the Internet, such as social networks such as Facebook and Twitter, which allow users to log in and perform various operations. The first social network application 200 and the second social network application 300 operate on the platform of the first social network 100 and provide various application services for the user. The first user 10 operates the first virtual user 110 in the first social network 100, the third virtual user 210 in the first social network application 200, and the second social network 300. The fifth virtual user 310 is operated, and the second user 20 operates the second virtual user 120 in the first social network 100 and the fourth virtual user 220 in the first social network application 200. The sixth virtual user 320 is operated in the second social network 300. The data mining means 30 can communicate with the first social network 100, the first social network application 200, and the second social network application 300, which are organized from the first social network. The personal information of the first virtual user 110 and the second virtual user 120 or the interaction information between the two is obtained, and the obtained personal information or interactive information is provided to the first social network application 200 or the first The second social network application 300 is used. Personal information refers to the personal data that users enter when registering virtual users, such as name, nickname, gender, date of birth, country, city, hobby, etc. Interactive information refers to information that users interact with other virtual users through virtual users, such as messages, conversations, emails, photos, tags, videos, and so on. Similarly, the data mining means 30 can also obtain the personal information of the third virtual user 210 and the fourth virtual user 220 or the interaction information between the two from the first social network application 200, and the obtained individual will be obtained. Information or interactive information is provided to the first social network application 200 or the second social network application 300; the fifth virtual user 310 and the sixth may also be obtained from the second social network application 300 The personal information of the virtual user 320 or the interaction information between the two is provided, and the obtained personal information or interactive information is provided to the first social network application 200 or the second social network application 300. In this embodiment, the first social network application 200 and the second social network application 300 are operated in the first social network 100. It should be noted that the first social network application is The 200 and/or second social network may operate on another social network (not shown) and may obtain personal or interactive information from a plurality of social networking or social networking applications.

In another embodiment, the data mining means 30 is configured to analyze the obtained personal information or interactive information, and then provide the analyzed information to the social networking application. The social networking application can interact with another virtual user or another user based on the analyzed information to achieve interaction between the user and another user.

In another embodiment, the social networking application includes an entertainment application or an instant messaging application. In the case of an entertainment application, the interaction between the virtual users means that the first user 10 and the second user 20 simultaneously play the game in the role of the entertainment application (ie, the virtual user); in the instant messaging application In this case, the interaction between the virtual users means that the first user 10 and the second user 20 perform instant communication, such as a text conversation, a voice conversation, with a user identification code (ie, a virtual user) in the instant messaging application. Image conversation.

Figure 2 is a block diagram showing a method of improving the level of interaction between users in a social networking application in accordance with one embodiment of the present invention. As shown in the figure, in step S201, the personal information of the virtual user or the interactive information between the virtual users is obtained from the social network or the social network application through the data exploration means. For example, the first virtual user 110, the second virtual user 120, and the third virtual user 210 are obtained from the first social network 100 or the first social network application 200, for example, through the data mining means 30. Or the personal information of the fourth virtual user 220 or the interaction information between the first virtual user 110 and the second virtual user 120 or the third virtual user 210 and the fourth virtual user 220. In step S202, the obtained personal information or interactive information is provided to the social network application through the data exploration means. For example, the obtained personal information or interactive information is provided to the first social network application 200 or the second social network application 300 through the data mining means 30. In step S203, the social network application interacts with the virtual user or another user according to the obtained personal information or interactive information. For example, the first social network application 200 or the second social network application 300 causes the third virtual user 210 and the fourth virtual user according to the personal information or interactive information provided by the data mining means 30. 220 or the second user 20 interacts, the fourth virtual user 220 interacts with the third virtual user 210 or the first user 10, and the fifth virtual user 310 interacts with the sixth virtual user 320 or the second user 20 Or the sixth virtual user 320 interacts with the fifth virtual user 310 or the first user 10 to achieve interaction between the first user 10 and the second user 20. According to this embodiment, in the case where the user does not operate the social networking application, the virtual user automatically "automatically" interacts with other virtual users or other uses based on the personal information or interactive information obtained by the data mining means. Interaction.

Example 1 (Application Example of Personal Information): The first user 10 enters the date of birth when the first virtual user 110 is registered with the first social network 100. The first social network application 200 can obtain the personal information through the data mining means 30 (rights and privacy are not the focus of the present invention, so it is not considered here), when the second user 20 is not online on the birthday The fourth virtual user 220 can automatically send a birthday greeting to the third virtual user 210 according to the personal information obtained by the data mining means 30 (this is an interaction between virtual users), for example, "Happy birthday to you." Message. When the first user 10 sees the message online, the interaction between the fourth virtual user 220 and the first user 10 is reached (this is the interaction between the virtual user and the user), but the first user 10 will This is considered to be the interaction of the second user 20 (this is the interaction between the users).

Example 2 (application example of interactive information): the first user 10 and the second user 20 have performed text in the first social network application 200 through the third virtual user 210 and the fourth virtual user 220, respectively. The conversation is as follows: The second user: "Awesome!". First user: "Ah! How are you so powerful!". Second user: "Hey! I have no way!". First user: "Better is!". The data mining means 30 obtains the information from the first social network application 200. On a certain day, when the first user 10 is not online (that is, the first social network application 200 is not operated), the second user When the third virtual user 210 transmits the message "Awesome!" to the third virtual user 210, the third virtual user 210 automatically responds according to the interactive information obtained by the data mining means 30. "About Ah! How are you? so smart!". If the second user 20 replies because of a mantra or a habit of talking: "Hey! I have no way!" The third virtual user 210 also automatically responds to the "interest!" based on the interactive information obtained by the data mining means 30. In this way, the second user 20 can not only enjoy the interaction habits with friends, but even feel that the first user 10 is still on the line with his text.

Figure 3 is a block diagram showing a method of improving the level of interaction between users in a social networking application in accordance with another embodiment of the present invention. Step S301 is the same as step S201, and therefore will not be described again. As shown in the figure, in step S302, the obtained personal information or interactive information is analyzed by means of data mining and then provided to the social network application. For example, the obtained personal information or interactive information is analyzed by the data mining means 30 and then provided to the first social network application 200 or the second social network application 300. In step S303, the social networking application interacts with the virtual user or another user according to the analyzed personal information or interactive information provided by the data mining means. This part is explained in the previous section, so it will not be repeated here. The "analysis" can be based on the design requirements of the social networking application. As to how the data mining means analyzes the data (for example, searching, capturing keywords, etc.) is not the main technical feature of the present invention and is a prior art, and thus will not be described again.

Example 3 (Application example for analyzing interactive information): The first user 10 has entered the text information in the first social network application 200 by the third virtual user 210 as follows: "This Mid-Autumn Festival wants to go to the barbecue! "The riverside park barbecue is pretty good!". The data mining means 30 obtains the information from the first social network application 200. On a certain day, when the first user 10 is not online, the second user 20 transmits the message through the fourth virtual user 220. When the third virtual user 210 is given to the third virtual user 210, the data mining means 30 analyzes the keyword and obtains the keyword "Mid-Autumn Festival", and then finds the keyword from the information input by the third virtual user 210. "Mid-Autumn Festival", "Barbecue", "Riverside Park", and then the third virtual user 210 will automatically reply "This Mid-Autumn Festival wants to go to Riverside Park barbecue!". As described above, how the data mining means analyzes the data (for example, searching, capturing keywords, etc.) is not the main technical feature of the present invention and is a prior art, and thus will not be described again.

Although the above examples are described in terms of text type, it should be understood that, depending on various information obtained, interactions may also be performed in a manner other than text, such as pictures, photos, videos, hyperlinks, and the like.

10. . . First user

20. . . Second user

30. . . Data exploration means

100. . . First social network

110. . . First virtual user

120. . . Second virtual user

200. . . First social network application

210. . . Third virtual user

220. . . Fourth virtual user

300. . . Second social network application

310. . . Fifth virtual user

320. . . Sixth virtual user

S201-S203. . . step

S301-S303. . . step

Figure 1 is a schematic diagram showing a system for improving the level of interaction between users in a social networking application.

Figure 2 is a block diagram showing a method of improving the level of interaction between users in a social networking application in accordance with one embodiment of the present invention.

Figure 3 is a block diagram showing a method of improving the level of interaction between users in a social networking application in accordance with another embodiment of the present invention.

10‧‧‧ first user

20‧‧‧ second user

30‧‧‧Information exploration means

100‧‧‧First Community Network

110‧‧‧First virtual user

120‧‧‧Second virtual user

200‧‧‧First Community Web App

210‧‧‧ Third virtual user

220‧‧‧fourth virtual user

300‧‧‧Second social web application

310‧‧‧ fifth virtual user

320‧‧‧ sixth virtual user

Claims (7)

A method for improving the level of interaction between users in a social networking application, wherein a first user operates a first virtual user in a first social network, in a first social network A third virtual user is operated in the road application, and a fifth virtual user is operated in a second social network application, and a second user operates a second in the first social network. a virtual user, operating a fourth virtual user in the first social networking application, and operating a sixth virtual user in the second social networking application, the method comprising the steps of: a data exploration means obtaining the first virtual user, the second virtual user, the third virtual user, or the fourth virtual from the first social network or the first social networking application a person information of the user or an interaction information between the first virtual user and the second virtual user or between the third virtual user and the fourth virtual user; the person to be obtained through the data exploration means Information or interactive information Provided to the first social network application or the second social network application; and the first social network application or the second social network application is provided according to the data exploration means The personal information or the interactive information causes the third virtual user to interact with the fourth virtual user or the second user, the fourth virtual user and the third virtual user or the first user Interacting, interacting with the sixth virtual user or the second user, or interacting the sixth virtual user with the fifth virtual user or the first user One interacts with the second user. The method of claim 1, wherein the data mining means analyzes the obtained personal information or the interactive information and provides the first social network application or the second social network application The program is used; and wherein the first social network application or the second social network application interacts according to the analyzed personal information or the interactive information provided by the data exploration means. The method of claim 1, wherein the first social network application operates in the first social network. The method of claim 3, wherein the second social network application operates in the first social network. The method of any one of claims 1 to 4, wherein the first social networking application or the second social networking application comprises an entertainment application or an instant messaging application. A system for improving the level of interaction between virtual users in a social networking application, comprising: a first social network comprising a website on the Internet for users to log in and perform various operations, wherein a first user operates a first virtual user in the first social network, and a second user operates a second virtual user in the first social network; a first social network The road application operates on the social network and allows the user to interact with another virtual user or another user through the virtual user, wherein the first user is in the first social network The application operates a third virtual user, the second user operates a fourth virtual user in the first social networking application; and a second social networking application is in the social network The operation of the road allows the user to interact with another virtual user or another user through the virtual user, wherein the first user operates a fifth virtual use in the second social network application The second user is in the first a sixth virtual user operating in the social networking application; a data mining means for obtaining the first virtual user from the first social network or the first social networking application, a second virtual user, the third virtual user, or a person information of the fourth virtual user or the first virtual user and the second virtual user or the third virtual user and the fourth virtual An interactive information between the users, and the obtained personal information or the interactive information is provided to the first social network application or the second social network application; wherein the first social network The third virtual user interacts with the fourth virtual user or the second user according to the personal information or the interactive information provided by the data exploration means by the application or the second social network application, The fourth virtual user interacts with the third virtual user or the first user, the fifth virtual user interacts with the sixth virtual user or the second user, or causes the sixth virtual user With the fifth virtual The first user interaction or the user, so that the first and the second user interaction. The system of claim 6, wherein the data exploration means analyzes the personal information or the interactive information obtained and provides subsequent use; and wherein the first social network application or the second The social networking application interacts based on the analyzed personal information or the interactive information provided by the data mining means.