TWI374394B - - Google Patents

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TWI374394B
TWI374394B TW97123315A TW97123315A TWI374394B TW I374394 B TWI374394 B TW I374394B TW 97123315 A TW97123315 A TW 97123315A TW 97123315 A TW97123315 A TW 97123315A TW I374394 B TWI374394 B TW I374394B
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content
advertisements
advertisement
electronic
advertising
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TW97123315A
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13743.94 九、發明說明: 【發明所屬之技術領域】 本發明係關於-種部落格(Bbg)的環境,其特 一種新型態的部落格使用方式,透過本發明可將傳 轉換成類似實體書籍的閱讀模式,並且自動媒合廣告^ 產生的個人化電子雜誌。 ; 【先前技術】 鑑於傳統部落格的環境,對於部落客作者而言並沒有 一個合理的獲利模式,以致於僅依據部落格上網瀏覽來產生 廣告收入,其廣告收入乃低到與上網瀏覽量不成比例。另一 方面,對部落格上_覽的讀者而言,傳統部落格亦存在著 搜尋困難、_介©不佳、無法離線閱讀等等限制。又另一 方面’對提供部落格廣告的廣告商而言,廣告橫幅(b_r) 點閱率極低,廣告内容乏人問津,根本沒有合理的廣告效益。 傳統部落格的環境乃·欠缺下朗素:丨以全新的寫 ^閱讀介面結合搜尋機制。2.以觸的部落客寫作模式、内 谷自動產生機制以及廣告自動媒合系統。因此傳統部落格 的環境無法使作者、縣、廣告前三糾需倾此結合, =使作者需要實質的寫作獎勵的需求、讀者需要友善的閲讀 =面與客製化内容的需求、以及廣告商希望最大化的的需求 等二方需求皆無法滿足。 再者’台灣發明專利案申請號第〇93127633「電子書籍 5 之編輯方法」、台灣發明專利財請號第092132068「電子報 產生方法」、台灣發明專利案申請號第092129233「電子書產 生方法」、台灣發明專利案申請號帛〇9Π25293「電腦可執行 之電子書閲讀介面的自動排版方法」料習知技藝,皆係有 關於如何利用電腦進行出版的相關技藝,可做為本發明參考 文獻。 本發明發明人有鍵於傳統部祕上㈣缺失乃亟思發 月種新型態的部落格使用方式,透過本發明可將傳統部落 格轉換成類似實體書籍賴讀模式,並且自動媒合廣告於自 動產生的個人化電子雜誌。 【發明内容】 本發明的目的係提供一種新型態的部落格使用方式透 L本發柯將傳統部落格轉換細似實體書籍關讀模式, 並且自動媒合廣告於自動產生的個人化電子雜諸。 為達成本發明的上述目的,本發明分別提供一種自動媒 合廣告於個人化電子雜德的製作系統以及一種自動媒合廣告 於個人化電子雜誌的製作方法。 在製作系統上,本發明至少提供—種自動媒合廣告於個 人化電子雜誌'的製作祕,包括:_内容編輯模組,係用以 編輯一内容以及_以將-現有部落格轉換成符合該系統的 内容’以及係進—步用以設定該内容的内容屬性廣告管 1374394 理模組,伽以管理複數個廣告;—¥料庫,___ 些内容與該些廣告;-電子書出賴組,_以存取該資料 庫’以及制以依據對應於-位作者或—個該現有部落格的 該些内容,決定出符合該翻容的該些廣告,以及係用以將 該些符合的廣告與餘作者或馳部落格_些的内容媒合 一起’打包成-本以預定輸出格式為基本輸出單㈣客製化 電子雜誌。 在製作方法上,本發明至少提供一種自動媒合廣告於個 人化電子雜誌'的製作方法,包括下列步驟:.將—部落格網站 的、祠頁’轉換成-本以預定輸出格式為基本輸出單位的電子 文件,其巾該份電子文件的總紐係至少包括-頁以上;.依 據該份電子文件_容,自―資料庫決定出至少—頁以上的 廣告’並且雜選決定的触廣告_容係與該份電子文件 的内合係具_紐質;.將符合顧定輸出格式為基本輸出單 =的該些輯決定的廣告,插置於該電子文件,藉此打包成 本八有廣。自動媒合的個人化電子雜該;.輸出該個人化電 子雜言志。 為使胃審查委員對本發明之構造、特徵及其使用功效 有更深-層的認識與瞭解’兹舉較佳之可行實施例並配合圖 式詳細說明如下: 【實施方式】 7 發月係種自動媒合廣告於個人化電子雜就的製作系 於日U法%夠提供_種新型態的部落格使用方式,透過本 將傳統部落格轉換顧似實體書籍賴麵式,使得 A ° x自傾定想要閱讀的f子雜翻容及頁數,並由實 士本發月的網站系統自動依照讀者的需求,自動產生電子雜 ^以供讀者下觀線上_。_,本發明能夠依據讀者有 趣=素材’自動媒合侧的廣告頁面舰自動插頁於電 ’、之t讓廣告與讀者有興_内容作整體性的結合。 /第一_林㈣自_合廣告於個人化電子雜諸的製 2系統的架構圖。本發明自動媒合廣告於個人化電子雜諸的 |作糸統10能夠建構成—種網路平台,而使用製作系統⑺ 的-方使用人其分別為作者卜廣告商2以及讀者3經由網路 ⑷如網際網路)與製作系統1G連接。本發明的製作系統 1〇乃包括四個模組,分別為内容編咖且⑻、廣告管理模 組⑽、讀者需求管理模組1〇5以及電子書出賴組丨〇 別說明下内文。 第二圖顯示在作者端’執行本發明内容編輯模組的操作 晝面範例圖。内容編輯模組⑻是提供給作者i使用,位於 遠端_者1可藉由執行内容編輯模組m來對文章、圖片..、· 等等内容(Content)進行編輯或是管理,亦㈣藉由執行 編輯模組ΗΠ纽定内容屬性或是上_容至製作系統⑺。 13743.94 執射的内容編輯模組101能夠對内容資料庫咖针 存取。在内容資料庫驗中,各個不同的作者i乃各自對應丁 一個内容記錄版⑽咖。有關於各個作者所撰寫的内容 以及對應_容_容祕皆可難於其專制内容記錄 (ReC〇n〇10lb。設定内容屬性的用意主要是提供給電子書出、 版模組107進行媒合配對時的參考㈣。内容屬性的具體態 樣可以是分級(例如··適合_的年齡分級)、分類(例如^ 旅遊、食譜、育嬰…)、關鍵字(例如:地名、人名、食材名 稱…)、單樣質(例如:一般性内容、廣編稿 '置入行銷廣 告、公盈廣告…)。内容屬性的態樣與態樣總數量最好是不要 限制,以讓作者能夠儘量地去設定自己所想要的内容屬性。 凊參見第二圖的操作晝面範例圖。各個圖片區lla是用 來顯示圖片,該些圖片可經由作者丨上傳至内容記錄1〇lb。 各個文子輸入區lib是提供給作者輸入文字,所輸入的該些 文字亦是儲存於内容記錄101b。浮動功能區llc是提供給作 者下達指令’以令内容編輯模組1〇1完成作者1所指定的指 令任務。主標題區lid是顯示内容的標題名稱。 作者執行本發明内容編輯模組1〇1能夠完成新的創作内 各,除此外,作者亦可以執行本發明内容編輯模組101,來將 現有4落格轉換成付合本發明的内容(C〇ntent)。這樣一來, 現有所有部落格皆能夠經由執行本發明内容編輯模組1〇1進 9 137439413743.94 IX. Description of the invention: [Technical field to which the invention pertains] The present invention relates to an environment of a blog (Bbg), which is a novel mode of use of a blog, by which the book can be converted into a similar entity book. The reading mode, and the automatic matchmaking ad ^ produced a personalized e-magazine. [Prior Art] Given the traditional blog environment, there is no reasonable profit model for bloggers, so that only the blog is based on the Internet to generate advertising revenue, and its advertising revenue is low to the amount of Internet browsing. Disproportionate. On the other hand, for blog readers on the blog, traditional blogs also have limitations such as difficulty in searching, poor _ _ _, not being able to read offline. On the other hand, for advertisers who provide blog advertisements, the advertisement banner (b_r) has a very low click-through rate, and the advertisement content is lacking in interest. There is no reasonable advertising benefit at all. The environment of traditional blogs is lacking in Langsu: 丨 a new writing interface and a search mechanism. 2. The blog mode of the bloggers, the automatic generation mechanism of the valley and the automatic media matching system. Therefore, the environment of traditional blogs can't make the authors, counties, and advertisements need to combine this. = The need for authors to have substantial writing rewards, the need for readers to read friendlyly and the need for customized content, and advertisers. It is hoped that the demand for the two sides will not be met. In addition, 'Taiwan Invention Patent Application No. 〇93127633 "Editing Method of Electronic Book 5", Taiwan Invention Patent No. 092132068 "Electronic Newspaper Production Method", Taiwan Invention Patent Application No. 092129233 "Electronic Book Production Method" The Taiwan Invention Patent Application No. Π9Π25293 "Automatic Typesetting Method for Computer-Executable E-Book Reading Interface" is a related art, and is related to how to use a computer for publishing. It can be used as a reference for the present invention. The inventor of the present invention has a key to the traditional department secret (4), and the use of the blog is a new type of blog, and the invention can convert the traditional blog into a similar physical book reading mode, and automatically match the advertisement. In the automatic generation of personalized e-magazines. SUMMARY OF THE INVENTION The object of the present invention is to provide a novel mode of use of blogs. L. Fafa converts traditional blogs into a physical book-reading mode, and automatically mediates advertisements to automatically generate personalized electronic miscellaneous various. In order to achieve the above object of the present invention, the present invention respectively provides a production system for automatic media advertising in a personalized electronic ethics and an automatic media matching advertisement for a personalized electronic magazine. In the production system, the present invention provides at least a production secret of an automatic media advertisement in a personalized electronic magazine, including: a content editing module for editing a content and _ to convert an existing blog into a match The content of the system 'and the system step-by-step is used to set the content attribute of the content, the advertising module 1374394 management module, to manage a plurality of advertisements; - ¥ material library, ___ some content and these advertisements; - e-books a group, _ to access the database' and to determine the advertisements corresponding to the preview based on the contents corresponding to the -author or the existing blog, and to match the advertisements The advertisements are packaged together with the content of the authors or the blogs of the authors or the blogs. The book is based on the predetermined output format (4) customized e-magazine. In terms of a manufacturing method, the present invention provides at least an automatic media matching advertisement in a personalized electronic magazine's manufacturing method, comprising the following steps: converting a page of a blog site into a text output in a predetermined output format. The electronic file of the unit, the total value of the electronic file of the towel includes at least - page; according to the electronic file _, from the "database, at least - the advertisement above the page" and the touch of the decision _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ wide. The personalization of the electronic media is mixed; the output of the personalized electronic miscellaneous words. In order to enable the Stomach Review Committee to have a deeper-layered understanding and understanding of the structure, features and efficacy of the present invention, a preferred embodiment will be described in detail as follows: [Embodiment] 7 monthly automatic medium The production of advertising in the personalization of electronic miscellaneous is sufficient to provide a new type of blog usage method. Through the conversion of traditional blogs into physical books, A ° x self-dumping I want to read the f-subfold and the number of pages, and the website system of Shishiben’s monthly website automatically generates electronic miscellaneous ^ for the reader to view the online _. _, the present invention can be based on the reader's interest = material 'automatic media side of the ad page ship automatically inserts the page, the t, the ad and the reader's content _ content as a whole. / First _ Lin (four) from the _ joint advertising in the personalization of electronic systems 2 system architecture. The automatic media matching advertisement of the present invention can be constructed into a network platform, and the user who uses the production system (7) is the author's advertiser 2 and the reader 3 via the network. Road (4) such as the Internet is connected to the production system 1G. The production system of the present invention comprises four modules, namely, a content editing coffee and (8), an advertising management module (10), a reader demand management module 1〇5, and an e-book escaping group. The second figure shows an example of the operation of the content editing module of the present invention at the author's side. The content editing module (8) is provided for use by the author i, and the remote__1 can edit or manage the content, content, etc. of the article, the picture, etc. by executing the content editing module m, and (4) By executing the editing module, you can set the content properties or upload them to the production system (7). 13743.94 The executed content editing module 101 is capable of accessing the content database. In the content database test, each of the different authors i corresponds to a content record version (10) coffee. Regarding the content written by each author and the corresponding content, it is difficult to record the content of the authoritative content (ReC〇n〇10lb. The purpose of setting the content attribute is mainly to provide the electronic book output and the version of the module 107 for media matching. Reference (4). The specific aspect of the content attribute may be a rating (for example, age classification suitable for _), classification (for example, ^ travel, recipe, baby care...), keywords (for example: place name, person name, food name... ), single quality (for example: general content, extensive manuscript 'placed in marketing advertising, public profit advertising...). The total number of aspects of the content attributes and the best number of aspects is best not to limit, so that the author can go as far as possible Set the content attributes you want. 凊 See the operation diagram of the second figure. Each picture area 11a is used to display pictures, which can be uploaded to the content record by the author 〇 1 lb. Lib is provided to the author to input text, and the input text is also stored in the content record 101b. The floating function area llc is provided to the author to issue an instruction 'to make the content editing module 1〇1 complete 1 specified instruction task. The main title area lid is the title name of the display content. The author can execute the content editing module 101 to complete the new creation, and in addition, the author can also execute the content editing module of the present invention. 101, to convert the existing 4 grids into the content of the invention (C〇ntent). In this way, all existing blogs can execute the content editing module 1〇1 into 9 1374394

行轉換以及設如容屬性,哺換後的結果以制容屬性即 幵/成個新的内各έ己錄(Rec〇rd)l〇lb,這新的内容記錄l〇ib 乃儲存於内容資料庫101a。 第:圖顯示在廣告商端,執行本發明廣告管理模組的操 作旦面範侧。廣告官理模組⑽是提供給廣告商2使用, 位於遠端的廣告商2可藉由執行廣告管理模組103來上傳廣 告,亦能_由執行廣告管理模組⑽來奴廣告屬性、時 效限制、目標客戶、最低劉覽量、關鍵字...等等。設定廣告 屬性、時效限制、目標客戶、最低劉覽量、關鍵字...等等的 用意主要禮供給f子書皱触1()7進娜合崎 考資料。 行令的廣告管理模組103能夠對廣告資料庫施進行 2在廣告資料庫咖中,各個不同的廣告商2乃各自對 ',、一個廣告記錄103b。有關於各個廣告商 繼該廣告的廣告屬性、時效限制、目標客戶傳的= =___專物告記錄咖=屬 =的1體態樣是指廣告訴求或產品 保險'豕電產品、電腦週邊)。而設定廣告屬性的主 二3提供給系统做為判斷廣告與内容的相關性。時效 ==定廣告有效期限(例如:七月一號至七月三十 …母月第-周週日、每週週五),而時效的主要功能是因 10 1374394 =告之時間性,必須在特定時段出現或是特定週期。目 I客戶是指廣姆主要崎(例如:學生、μ歲女 是獅_、_婦、_)。最低劉覽量 ='、、廣σ主要求之最低劉覽人數計算(例如:2q萬人次), 二是廣告收費之依據。_糾具體_是讀者輸 的特疋子串(例如:食譜、單車、法國旅遊、星光幫),盆 找讀者搜尋出侧連的内容,以㈣統自動Μ 才曰疋内谷之個人化電子雜誌。 第’執行本發嶋咖組的操作 _圖。讀者需求管理模組挪是提供給讀者3使用, 1 立Γ4端術3勸__綠職105下達關 辭、屬性、頁數、作者名、訂閱期數、付 2 Φ =Γ、背景音樂···等等其中一個或組合的隨選條件, 如此來滿足讀者自行製作的额倾子料。 =的讀者需求管理模組1〇5能夠對讀者 。在讀者需求資料庫職 乃各自對應—個讀者需求記錄咖。有·各個讀=二 的隨選齡是儲存於其專屬的讀者需求記錄嶋 電子書出版池107是用轉讀麵隨選條件、作者的 合性處理,以及製_似 氣侧蝴客製化電她,並且這本客製化電子 1374394 雜諸的内容是符合讀者的隨選條件。同時,這本雜誌的封面 裡廣告、封底裡廣告、以及夾頁廣告皆係經過電子書出版模 組107的挑選,電子雜該、所出現的廣告内容性質是符合作者 文章内容的屬性。 執行中的電子書出版模組107能夠對内容資料庫1〇ia、 :· 讀者需求資料庫嗰、以及廣告資料庫廳進行存取。電子 - 書出版触107分析讀者猶選條件,錢依賊選條件, # 在内容資料庫1〇la與廣告資料庫咖找出符合該隨選條件 的該些内容記錄101b與該些廣告記錄1〇3b。然後產生封面、 目錄與封底’以及頁(pages)的排版處理,最後打包成一本具 有廣告自動媒合的客製化電子雜誌。 第五圖顯示本發明所產生的客製化電子雜諸的結構圖。 客製化電子雜、20具有封面、封底、目錄、各個單元卜n、 φ 在單兀與下個單兀之間的廣告頁、封面裡廣告、以及封底裡 廣告。在單元與下個單元之間的廣告頁、封面裡廣告、以及 封底裡廣告皆採以單锻方式置人。本發0膽作系㈣所產 生的客製化電子雜諸20如採以紙張方式輸出時,例如利用電 子書出版模組107的列印指令列印至列表機,所列印出來的 客製化電子雜諸20的型式與排版就是一本紙本雜諸,如此使 知讀者感覺好像—位雜灿版商,讀者個人缝夠出版一本 或少量的紙本雜誌電子書出版模組1〇7所產生出來的客製 丁紙張列印輸出以外,讀者亦可選擇 電子書出版模組107所產生出來的客製 化電子雜誌20除了可採行紙張 螢幕線上閱讀方式。電子金φ 化電子雜㈣亦可輸出至電子書载具(例如電子紙),在電子 紙上進行閱讀。 的概念,譆讀者白仵、土.The line conversion and the setting of the attribute, the result of the feeding is to make the property of the property, ie, a new internal record (Rec〇rd) l〇lb, the new content record l〇ib is stored in the content. Database 101a. The figure: shows the operation side of the advertisement management module of the present invention on the advertiser side. The advertisement official module (10) is provided for use by the advertiser 2, and the remotely located advertiser 2 can upload the advertisement by executing the advertisement management module 103, and can also perform the advertisement attribute and the aging by the execution advertisement management module (10). Limits, target customers, minimum views, keywords...etc. Set advertising attributes, time limit, target customers, minimum number of views, keywords, etc. The main gift is to provide f-book wrinkle 1 () 7 into Naheqi test materials. The advertised advertisement management module 103 can perform the advertisement database module 2 in the advertisement database, and each of the different advertisers 2 is a pair of ', one advertisement record 103b. Regarding the advertising attributes, time limit of the advertisement, and the target customer's ==___special report record = genus = the body posture of each advertiser refers to the advertising appeal or product insurance '豕电产品, computer peripherals' . The main 2/3 of the set advertisement attribute is provided to the system as a judgment of the relevance of the advertisement and the content. The time limit == the effective period of the advertisement (for example: July 1st to July 30th... mother-week-weekday, weekday, Friday), and the main function of the timeliness is because of the timeliness of 10 1374394 A specific time period occurs or a specific period. I Client refers to the main saga of Guangmu (for example: student, μ female is lion _, _ woman, _). The minimum number of views = ',, the number of the minimum number of visitors required by the main σ (for example: 2q million people), and the second is the basis for advertising charges. _ _ _ specific _ is the reader's special scorpion string (for example: recipes, bicycles, French travel, starlight gang), the basin to find readers to search for the side of the content, to (4) automatically Μ 曰疋 曰疋 谷 谷 谷 谷 personal electronic magazine. The first implementation of the operation of the 嶋 组 _ _ map. The reader's demand management module is provided to the readers for use, 1 立Γ4端术3 persuasion __绿职105 issued the words, attributes, page number, author name, subscription period, pay 2 Φ = Γ, background music · ··etc. One or a combination of the optional conditions, so as to meet the reader's own amount of dumping materials. = The reader needs to manage the module 1〇5 to the reader. In the reader's demand database, they are each corresponding to a reader's demand record. The reading age of each reading = two is stored in its exclusive readers' demand record. The e-book publishing pool 107 is based on the selection conditions of the transfer surface, the author's harmonization, and the system. Electric, and this custom electronic 1374394 content is in line with the reader's on-demand conditions. At the same time, the advertisements on the cover of the magazine, the advertisements on the back cover, and the advertisements on the back cover are selected by the e-book publishing module 107. The nature of the advertisements and the nature of the advertisements appearing are in accordance with the attributes of the author's articles. The e-book publishing module 107 in execution can access the content database 1〇ia, :· the reader requirement database, and the advertisement database hall. E-book publishing touch 107 analyzes the reader's selection criteria, the money depends on the thief selection criteria, # in the content database 1〇la and the advertising database to find out the content records 101b and the advertising records 1 that meet the on-demand conditions 〇 3b. Then, the cover, the catalogue and the back cover, and the page layout are generated, and finally packaged into a customized electronic magazine with automatic advertising. The fifth figure shows a structural diagram of the customized electronic components produced by the present invention. Customized electronic miscellaneous, 20 has a cover, a back cover, a catalog, each unit, n, φ an advertisement page between the single and the next single, an advertisement in the cover, and an advertisement in the back cover. The advertisement page between the unit and the next unit, the advertisement in the cover, and the advertisement on the back cover are all placed in a single forging manner. The customized electronic miscellaneous items generated by the present invention are printed on the paper, for example, by the printing instruction of the e-book publishing module 107, and printed on the list machine. The type and layout of the electronic miscellaneous 20 is a kind of paper, so that the readers feel like a bit of a quotient, the reader can sew enough to publish a small or small paper magazine e-book publishing module 1〇7 In addition to the printed output of the customized paper, the reader can also select the customized electronic magazine 20 produced by the e-book publishing module 107 in addition to the paper screen reading method. The electronic gold φ electronic miscellaneous (4) can also be output to an e-book carrier (such as electronic paper) for reading on electronic paper. The concept, 嘻 readers chalk, dirt.

在此說明本發明自動媒合廣告於個人化電子雜諸的製作 系統10能夠建構成-種網路平台,本發魏夠基於Web 2 〇 現方式’雜職廣告擺脫需要讀者絲點選,卻沒人願意 點選的困境。本發明的網路平台能同時解決「讀者」、「作者」、 廣告商」目前在傳統部落格網站所遇到的問題。 兹舉出本發明製作系統的兩種應用模式,說明如下内 文。第六®顯示本發明第-種應賴式的示意圖U應 用模式係在通過本發_執行後,簡將個人作家的部落格 產生本具自動媒合廣告的個人化電子雜誌2〇。除了廣告不 是由作者提伽外’這本個人化電子雜誌2G軸容完全對應 於該個人作者的部落格;另言之,如以本發明製作系統10觀 點來看’除了廣告不是由作者提供以外,這本個人化電子雜 誌20的内容完全對應於該個人作者的内容記錄1〇比。然而, 對於閱碩者而言,本發明所產生出來的這本具自動媒合廣告 的個人化電子麟20其閱讀方式,完全姻於實體紙本雜諸 的閱讀方式。 第七圖顯示本發明第二種應用模式的示意圖。第二種應 用模式係在通過本發明的執行,讀者能夠下達隨選條件來隨 選内容,本發明將不同作者所提供的内容編製成一本具自動 媒合廣告_人化電子觀20。除了廣告不是由該些作者提 供以外,這本個人化電子雜誌20的内容是經挑選自該些不同 作者的部落格;另言之,如以本發明製作祕10觀點來看, 除了廣告枝由齡作者提似外,這本個人化電子雜鍵2〇 的内容是醜選自該些不_者_容記錄腿'然而,對 於閱讀者而言,除了能夠隨選内容以外,本發明所產生出來 的這本具自動媒合廣告的個人化電子雜誌20其閱讀方式,完 全相同於實體紙本雜誌的閱讀方式。 本發明的製作系統1〇進一步包括用戶/付費管理模組 ⑽’而用戶/付#管理模组1〇9的其中一項功能是用來管理 該些作者、該些廣告商、以及該些讀者,等用戶例如帳號 登入、密碼設定、用戶基本資料維護等等。用戶/付費管理模 組109的另一項功能是用來配合電子書出賴組107,當電子 書出版模la m發現讀者想要產生的個人化電子·其中某 些内容是必需先通過付費時,此時,用戶/付#管理模組1〇9 即會要求讀者進行付費。 本發明相胁频部落更具釘顺色與優點: 種整體網路平台,透過内容編輯模組所提供的 人今制,以及讀者需求模組所提供的搜尋機制,可整 s社會各_作者發表的各專業主題。 2專透過本發明電子書出版模組所提供的出版機制,提供树 者專*的出版環境。 輸W辦恤做__ 在資料庫的進行個人化内容的拽尋,而達到個人化 電子書雜誌的出版。 4·廣告與内容的配對媒合, 讀模式的f子書雜諸。 本有如實體書籍閱 、惟以上所述者’僅為本㈣之較佳實施例,當靴用以限 疋本發明可實施之細,凡熟悉於本㈣人切卿可作變化 與修飾’皆應視為不脖離本發明之實質内容。 【圖式簡單說明】 第-圖顯示本發明自動媒合廣告於個人化電子雜魏的製作 系統的架構圖。 第二圖顯示在作者端,執行本發咖容編輯模組的操作畫面 範例圖。 第三圖顯示在廣告商端’執行本發明廣告管理模組的操作畫 面範例圖。 — 執行本發明讀者需求模組的操作書@ 弟四圖顯示在讀者端, 範例圖。 第五圖顯示本發明所產生的客製化f子賴的結構圖。 第六圖顯示本發明第_種顧模式的示意圖。 第七圖顯示本發明第二種應用模式的示意圖。 【主要元件符號說明】 1 作者 2 廣告商 3 讀者 4 網路 10自動媒合廣告於個人化電子雜就的製作系統 20 個人化電子雜誌 11a 圖片區 lib文字輸入區 11c浮動功能區 lid主標題區 20 個人化電子雜誌 101内容編輯模組 101a内容資料庫 101b内容記錄 16 1374394 103廣告管理模組 103a廣告資料庫 103b廣告記錄 105讀者需求管理模組 105a讀者需求資料庫 105b讀者需求記錄 107電子書出版模組 109用戶/付費管理模組 17Here, it is explained that the automatic media matching advertisement of the present invention can be constructed into a network platform by the personalization electronic production system 10, and the Wei Wei is able to get rid of the need for readers to select the miscellaneous advertisement based on the Web 2 method. No one wants to click on the dilemma. The network platform of the present invention can simultaneously solve the problems that "readers", "authors", and advertisers currently encounter on traditional blog websites. Two application modes of the fabrication system of the present invention are set forth below, which are illustrated below. Sixth® shows a schematic diagram of the first application of the present invention. The U application mode is a personalized electronic magazine that generates an automatic mediation advertisement after the execution of the present invention. Except that the advertisement is not by the author Tiga', this personalized e-magazine 2G axis completely corresponds to the blog of the individual author; in other words, as in the view of the production system 10 of the present invention, 'except that the advertisement is not provided by the author The content of this personalized e-magazine 20 corresponds exactly to the content record of the individual author. However, for the readers, the personalized electronic cymbal 20 with the automatic media matching advertisement produced by the present invention is completely incompatible with the reading method of the physical paper. The seventh figure shows a schematic diagram of a second mode of application of the present invention. The second application mode is through the execution of the present invention, and the reader can release the on-demand condition to select the content. The present invention compiles the content provided by different authors into an automatic media-matching advertisement. Except that the advertisements are not provided by the authors, the content of the personalized e-magazine 20 is selected from the blogs of the different authors; otherwise, as in the point of view of the creation of the secrets of the present invention, The author of the age suggests that the content of this personalized electronic miscellaneous key is ugly selected from those that are not __record legs. However, for the reader, in addition to the optional content, the present invention produces The personalized e-magazine 20 that comes out of this automatic media-matching ad reads exactly the same way as a physical paper magazine. The production system 1 of the present invention further includes a user/paid management module (10)' and one of the functions of the user/pay# management module 1〇9 is used to manage the authors, the advertisers, and the readers. , such as account login, password settings, user basic data maintenance, and so on. Another function of the user/paid management module 109 is to cooperate with the e-book publishing group 107. When the e-book publishing module discovers the personalized electronic that the reader wants to generate, some of the content must be paid first. At this time, the user/pay# management module 1〇9 will ask the reader to pay. The invention is more versatile and advantageous: the overall network platform, through the content system provided by the content editing module, and the search mechanism provided by the reader's demand module, can be used in the whole society. Published various professional topics. 2 Providing a publishing environment for the tree-specific* through the publishing mechanism provided by the e-book publishing module of the present invention. Lose the W business to do __ in the database to carry out the search for personalized content, and achieve the publication of personalized e-book magazine. 4. The matching of the advertisement and the content, the f-book of the reading mode is mixed. This is like a physical book, but the above is only a preferred embodiment of this (four), when the boots are used to limit the implementation of the invention, all familiar with this (four) people can change and modify It should be considered that the substance of the invention is not to be taken. [Simple Description of the Drawings] The first figure shows the architecture of the automatic media matching advertisement of the present invention in the production system of the personalized electronic Weiwei. The second figure shows an example of the operation screen of the implementation of the coffee-making editing module on the author side. The third figure shows an example of an operation screen for executing the advertisement management module of the present invention at the advertiser side. - The operation book for executing the reader's requirements module of the present invention @弟四图 is shown in the reader, example diagram. The fifth figure shows the structure of the customized derivative of the present invention. The sixth figure shows a schematic diagram of the first mode of the present invention. The seventh figure shows a schematic diagram of a second mode of application of the present invention. [Main component symbol description] 1 Author 2 Advertiser 3 Reader 4 Network 10 automatic media advertising in the personalization of electronic production system 20 Personalized electronic magazine 11a Picture area lib text input area 11c floating function area lid main title area 20 personalized electronic magazine 101 content editing module 101a content database 101b content record 16 1374394 103 advertising management module 103a advertising database 103b advertising record 105 reader demand management module 105a reader demand database 105b reader demand record 107 e-book publishing Module 109 User/Pay Management Module 17

Claims (1)

U74394 ΡΐΕ p j土 司 十、申請專利範圍: ‘ L 一種自動媒合廣告於個人化電子雜誌的製作方法,包括下列步 驟: 將一部落格網站的網頁,轉換成一本以預定輸出格式為基本 輪出早位的電子文件,其中該份電子文件的總頁數係至少包括一 頁以上; 依據該份電子文件的内容、至少一頁以上的廣告、以及各個 2廣告的-廣告屬性,自料庫決定出至少—頁以上的該廣 。,並且經挑選決定的該些廣告的内容係與該份電子文件的内容 係具關聯性質’其中該些廣告屬性侧於提供做為判斷是否該些 廣告的内容與該份電子文件的内容係具關聯性質; 符合違預定輸出格式為基本輸出單位的該些挑選決定的廣 告’插置於該電子文件,藉此打包成一本具有廣告自動媒合的個 人化電子雜言志; 輸出該個人化電子雜誌。 2.種自動媒合廣告於客製化電子雜朗製作方法,包括下列步 驟: 將至少二個以上不同的部落格網站的網頁,分別轉換成以預 疋輸出袼式絲本輸料位的複數本電子文件,其巾每本電子文 件的總頁數係至少包括一頁以上; —對該複數本電子文件的内容進行隨選,以及將被隨選出的内 容處理成一本隨選電子文件;U74394 ΡΐΕpj Toast 10, the scope of application for patents: 'L An automatic media advertising in the production of personalized e-magazines, including the following steps: Convert a web page of a blog website into a book based on a predetermined output format. The electronic file, wherein the total number of pages of the electronic file is at least one page; according to the content of the electronic file, at least one page of the advertisement, and the advertisement property of each of the two advertisements, the library determines At least - the wide range above the page. And the content of the advertisements determined by the selection is related to the content of the electronic file, wherein the advertisement attributes are provided as a content system for determining whether the content of the advertisements and the electronic files are The nature of the association; the advertisements that meet the selection decisions that violate the predetermined output format as the basic output unit are inserted into the electronic file, thereby being packaged into a personalized electronic miscellaneous message with automatic advertising; the personalized electronic magazine. 2. An automatic media matching advertisement in a customized electronic production method, comprising the following steps: converting web pages of at least two different blog websites into a plurality of pre-extracting output screens The electronic document has a total number of pages per electronic document including at least one page; - the content of the plurality of electronic documents is selected, and the selected content is processed into an optional electronic file; 依據该隨選的條件、至少_頁以上的廣告、以及各麵廣告 的一廣告屬性,自-資料庫決定出至少—頁以上的廣告,並且經 挑選决定的雜廣告的内容倾該_的條件係具賴性質其 :該些廣告屬性係用於提供做為判斷是否該些廣告的内容與該 隨選電子文件的内容係具關聯性質; 將符合麵定輸itj格式為基本輸出單輯該些挑選決定的複 數頁廣告,插置於該隨選電子文件,藉此打包成—本具有廣告自 動媒合的客製化電子雜誌; 輸出該客製化電子雜誌。 ’如申凊專利範圍第1項或第2項所述之製作方法,其中該預定 輪出格式,係一紙張尺寸大小。 •如申凊專利範圍第1項或第2項所述之製作方法,其中該將符 D 5玄預定輸出格式為基本輸出單位的該些挑選決定的廣告,係 插置於該電子文件的首頁之前、末頁之後、以及内頁之間。 •種自動媒合廣告於個人化f子雜的製作祕,包括: 一内容編輯模組,係用以編輯一内容以及係用以將一現有部 落格轉換成符合該系統的内容,以及係進一步用以設定該内容 的内容屬性; 一廣告管理模組,係用以管理複數個廣告與各個該廣告的一 廣告屬性; 資料庫’係用以儲存該些内容、該些廣告、與各個該廣告 1374394According to the on-demand condition, at least the advertisement of the above page, and an advertisement attribute of each advertisement, the advertisement of the at least one page is determined from the database, and the content of the selected advertisement is conditioned. The nature of the advertisements is: the advertisement attributes are used to provide the content of the content of the advertisements as a basis for determining whether the content of the advertisements is associated with the content of the electronic file of the on-demand electronic file; The selected multiple page advertisements are inserted into the on-demand electronic file, thereby being packaged into a customized electronic magazine with automatic advertisement matching; the customized electronic magazine is output. The manufacturing method according to claim 1 or 2, wherein the predetermined round-out format is a paper size. • The production method according to the first or second aspect of the patent application scope, wherein the advertisement of the selection decision of the basic output unit of the D 5 Xuan is outputted on the front page of the electronic document. Before, after, and between pages. • Automated mediation advertising in the production of personalization, including: a content editing module for editing a content and for converting an existing blog into content that conforms to the system, and further a content attribute for setting the content; an advertisement management module for managing a plurality of advertisements and an advertisement attribute of each of the advertisements; a database for storing the content, the advertisements, and each of the advertisements 1374394 Γ - 的該廣告屬性; 一電子書出版模組’伽以存取該資料庫,以及係用以依據 對應於位作者或一個該現有部落格的該些内容,以及各個該 廣告的該廣告屬性,決定出符合該些内容的該些廣告,以及係 用以將該些符合的廣告與該位作者或該個部落格的該些的内容 媒口起,打包成一本以預定輸出格式為基本輸出單位的客製 化電子雜4 ’其巾該些廣告屬性制於提供做為觸是否該些 廣告的内容與該現有部落格的該些内容係具關聯性質。 6. -種自動媒合廣告於客製化f子雜誌的製作系統,包括: -内容編輯模組’制以編輯-内容以及制以將一現有 部落格轉換成符合該系統的内容,以及係進—步用以設定該内容 的内容屬性; 一廣告管理模組,係用以管理複數個廣告與各個該廣告的 一廣告屬性; "貝者萬求管理模組,係用以提供對該些内容進行隨選; 一資料庫,係用以儲存該些内容、該些廣告、該些隨選的條 件、以及各個該廣告的該廣告屬性; 一電子書出版模組,係用以存取該資料庫,以及係用以依據 «•亥二PiC選的條件決定出符合該些隨選條件的該些内容以及係用 以依據該些隨選條件以及各個該廣告的該廣告屬性,決定出符合 δ玄些P通選條件的該些廣告,以及係用以將該些符合的廣告與該些 20 1374394 — — ---* - b· -λ 準 - I m, 滹·· ·.♦ ^ ,广告 - the advertising attribute; an e-book publishing module 'against accessing the database, and the system for relying on the content corresponding to the author or an existing blog, and the advertising attributes of each of the advertisements Determining the advertisements that meet the content, and packaging the advertisements with the content or the content media of the blog or the blog to be packaged into a basic output in a predetermined output format. The unit's customized electronic miscellaneous 4's its advertising attributes are provided to provide a touch as to whether the content of the advertisements is associated with the content of the existing blog. 6. - Automatic media matching advertising in the production system of customized f-magazines, including: - content editing module 'editing - content and system to convert an existing blog into content that conforms to the system, and Step-by-step is used to set the content attribute of the content; an advertisement management module is used to manage a plurality of advertisements and an advertisement attribute of each of the advertisements; "Baiwan Want Management Module is used to provide The content is on-demand; a database for storing the content, the advertisements, the optional conditions, and the advertisement attributes of each of the advertisements; an e-book publishing module for accessing The database, and the content of the selection according to the conditions of the selection of the selection criteria are determined according to the selection conditions and the advertisement attribute of each advertisement. These advertisements complying with the selection conditions of the δ Xuan P, and the advertisements used to match the advertisements with the 20 1374394 — — —* — b· —λ quasi-I m, 滹···. ^ , ^。的内容媒合—起’打包成—本以航輸出格式絲本輸出單 ==化電子’其中該些廣告屬性係用於提供做為 l廣告的内容與該客製化電子雜認的内容係具關聯斷疋 .如申請專利範圍第5項或第6項所述之製作系統。 輪出格式,係一紙張尺寸大小。 /、该預定 8.如申請專利範圍第5項或第6項所述之製作系統, 的組成係至少包含:廣告内容、廣告屬性、目標客戶、〃碡廣告 最低;劉覽量、關鍵字。 時攻限制、 21^. The content of the media - from the 'packaged into - the original output format of the silk export output ===Electronics', these advertising attributes are used to provide content as an advertisement and the content of the customized electronic miscellaneous With associated breaks. For example, the production system described in item 5 or item 6 of the patent application. The round-out format is a paper size. /, the reservation 8. The production system described in the fifth or sixth aspect of the patent application, the composition of at least: advertising content, advertising attributes, target customers, 〃碡 advertising minimum; Liu views, keywords. Time limit, 21
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