TWI306580B - - Google Patents

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TWI306580B
TWI306580B TW93126199A TW93126199A TWI306580B TW I306580 B TWI306580 B TW I306580B TW 93126199 A TW93126199 A TW 93126199A TW 93126199 A TW93126199 A TW 93126199A TW I306580 B TWI306580 B TW I306580B
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Taiwan
Prior art keywords
forwarding
user
website
information
email
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TW93126199A
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Chinese (zh)
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TW200608257A (en
Inventor
yan-yao Wang
Wei-Ting Chen
Xin-Ren Huang
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Publication of TWI306580B publication Critical patent/TWI306580B/zh

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1306580 九、發明說明: 【發明所屬之技術領域】 本發明是有關於一種電子郵件之寄送方.法及系統,箱 別是指一種廣告電子郵件之寄送方法及系統。 ' 【先前技術】 今日的企業為了推廣產品,往往在廣告和行鱗方面的 花費相當的心力與費用,其中口耳相傳廣告方式企業喜歡 運用之廣告,因為這種方式比其他廣告、促銷、或是行鎖 方式更有效率。 舉例來說’人們常在看完一場精彩的電影或到一家很 棒的餐館用餐後,對朋友介紹。這是一種口耳相傳的廣告 (Relationship Marketing)j' 因為口耳相傳的觀念是根基於人與人之間的關係’往往是 有效的行銷方式。 又,隨著網際網路的普及化,網路上的廣告行銷亦成 為兵豕必带之地。目前網 走 ⑦見的廣告方式有於諸如雅 之類的人口廣告、主動寄發的廣告電子郵件等等。 =而,對 >肖費者來說,廣告電子郵件之可信賴度不高且數 二致使許多消費者往往不會閱讀廣告電子郵件,甚 ;:收到就冊彳除或設定垃圾郵件而攔截,致使電子郵件廣 告難以達财效廣k目的。 廣 :而’分析使用者對於電子郵件的使用習慣,往往親 將所寄發的電子郵件被閱讀的機率頗高。因此,若能 口相傳的廣告方式以電子郵件方式實現,勢必可達到 1306580 有效行鎖。然而,如何鼓勵使用者來寄發廣告電子郵件, 及解f電子郵件在經多次轉寄後μ能無法有效呈現内容 之問題成為業者努力重點。 【發明内容】 因此’本發明之—目的,即在提供-種可達到廣告電 :::經多次轉寄仍正確呈現之功效的廣告電子 件經—目的’即在提供-種可達到廣告電子郵 統、'。人轉寄仍正確呈現之功效的廣告電子郵件之寄送系. 本發明之又—目的,即在提供 進行人際行銷之廣告電子郵件之寄送方法。μ❹者主動 進行人際二止目:’即在提供-種可促進使用者主動 J 廣告電子郵件之寄送系統。 於是,本發明廣告電子 網站執行,該行鎖網站且有—載有方去’係由一行銷 ,該寄送方法传勺人多種商品資訊之資料庫 在係包含以下步驟: A) 該行銷網站傳送一第— 者,該廣告電子郵件… 電子郵件至一第—使用 轉寄鍵; 杈權碼、一第一商品資訊及一 B) 若該行銷網站 -使用者輪入—轉寄:、f I鍵被按壓時,要求該第 之電子郵件位址;及_ ’ ’亥轉寄資訊包含-第二收件者 •^丁銷々站依據該轉寄f訊並掏取該資料庫的商品 13〇6580 ::來开7成~第二廣告電子郵件並傳送至該第二收件者, 該第二廣告電子垂丰截 轉寄鍵。 牛載有㈣㈣、—第二商品資訊及該 本發明廣告電子郵件之寄送系統係包括 品資訊之資料庫及 。 存夕㈣ Μ 罔站何服益,該網站飼服器係用以傳 运--廣告電子郵件予至少一使用者, 子郵件載有-授權碼、-第-商品資訊及一轉寄鍵。電 者該捧寄鍵被按壓時,該網站㈣11要求❹ 輸轉寄-貧訊,該轉寄資訊包含至少一另一使用者之電 子郵件位址,該網站伺力 = ^ ^ 队诹Θ轉哥貧矾並擷取該資料 =:訊::成—新廣告電子郵件以傳送予該另」: ^ « 口電子郵件載有該授權碼、—次 訊及該轉寄鍵。 乐一商〇 口貝 【實施方式】 以下之前述及其他技術内容'特點與功效,在 以下配合參考圖式之一個較 清楚的呈現。 _佳心例的Μ㈣中’將可 如圖1,本發明之廣告電子郵件之 tfc 1 - y± 可k系統包括一行銷 ,罔站1、稷數使用者2卜22與—廠商網站3。 行銷網站1用來傳送廣告電 哭11咖^ M牛而具有一網站伺服 與1料庫12。本實施例中行銷網站'由行銷業者 所架設,以供廠商之商品廣告 ’' ’、 用者……, 過仃銷網站1傳送給使 ill盘-棘卑人歹’之,罔站伺服☆ 11中具有―廣告管理程式 ” ° ”面112。廣告管理程式111係管理庭商3所 1306580 提:之商品資訊並將給予各商品資訊一專屬 於賁斜庵τ n ‘ & υ吸健存 + 以及傳送依據商品資訊形成之廣告電子郵 22於轉用/虐21、22。本例中轉寄介面112係於使用者2卜 艎二 告電子郵件時被啟動,以要求使用者2!輪入― 寄貧訊並告知廣告管理程式ιη來 蛩 件傳送予其他使用者(容後再述)。 ㈣廣告電子郵 資料庫12中儲存有多數筆 有芮。圖Η * ’ ^数葦商-貝讯’各商品資訊除含 商品說明與價格等等之類與商品.有 :=:;τ販賣此_商的網頁之網址,讓 者於點選商品資訊可連結至販賣廠商3之網頁。 再者’為了鼓勵使用者21或22能主動要 ;告以傳送可能靖買之親朋好友,本例之行銷網站Γ:: 為用=官理程式113,以供使用者21或22註冊以加入成 計至用戶=此用Γ銷所達成之消f金額成紅利累 拖h 表用戶了利用廷些紅利購買商品或 二:可識別是由哪一個用戶所促成之消費,紅 授二 使用者21或22註冊時,會給予-專屬的 以截置於廣告電子郵件内,並令廢商3於使用者 時將«碼與〉肖費金額傳送至行銷網站〗,使紅利管理 %式113能對應累計紅利至此授權碼對應之用戶帳戶内。又 :成為用戶之使用者21或22可登人行鎖網站丨利用廣告 目理程式⑴來選擇所f下載之商品資訊,這 :廣告電子郵件傳送至用戶之電子郵件位址或用戶指定: 电子郵件位址。因此’本例中各電子郵件廣告含有授權碼 1306580 二::資訊及一轉寄鍵,此轉寄鍵含有連結至行銷網站1 亚啟動對應轉寄介面112之指令。 之功:用者21、22具有一可連結網際網路與收發電子郵件 電子袭置’諸如桌上型電腦、筆記型電腦等j 了方便以下範例中說明,設定使用者21(指第-使 用者)為行鎖網站i之用戶與另_使用者 j吏 非行銷網站!之用戶並為使用者21之親朋好友。—吏用者) 廠商3具有-販賣其商品之 連結盥打睹念。— 穴從用有21或22 二 使用者21 < 22訂講商品後配 送^收費,並將交費金額與對應授權碼經 ,_站1累計紅利。當薇商3需增刪:傳 可透過網際網路連線至廣 讯4 資訊。熟習該項技蔽二/1 增或刪除商品 露—廠商3,然而請本财為說明方便僅揭 受限於本實帅_。 Μ可具有多數麵3,並不 ”本例中行銷網站1係與礙商3間簽定合約,一皆 疋透過行鎖_ 1之廣告電子郵件完成交易時,騎 給予行銷網站i 一定^sl 勿了貝!礙商3 用回饋金來給予用;此,行銷… 行人際行鎖。 (比例之紅利’以鼓勵用戶繼續進 依據前述的架構與功能,在 施例中的廣告電子郵件之寄送方法。 “明本貝 首先,步驟21中,盔田^ 以索取廣告電子郵件。為、了於=== 連f行銷網站1 於商父易發生時能正確地給 13〇658〇 予寄發此廣告電子郵件之初始寄件者紅利回饋,在本實施 例中’為用戶之使用者21欲索取廣告電子郵件時,行銷網 站1會先要求其21輸人其專屬之授權碼,以確認用戶之身 分始能允許其登入索取廣告電子郵件。又,為提高安全度 ,登入時除要求輸人授權碼外,更要求輸人_組由行^ 站1預設或用戶自行設定之密碼來作雙重認證。當使用者 21登入行銷網站丨以索取廣告電子郵件時,如圖3,膚主 管理程式⑴會於—廣告郵件介面13中列出目前所有= 用戶索取的廣告資訊。本例中各廣告資訊中内含—筆商口 資訊。當然,各廣告資訊中亦可載有多數筆商品資二 t用…覽廣告郵件介…程中覺得有興趣的廣: 可按壓索㈣⑶’以索取關於此廣告資訊之廣止 當廣告f理程式111侧财取鍵⑶被㈣時 ;廣“理程式⑴將形成—第_廣告電子郵件,此廣土電 一郵件中含有-此索㈣131對應之商品資訊(指第 貢訊)、使用者2丨之授權碼與轉寄鍵。 商°° 子郵=步驟42中’廣告管理程式U1將此封廣告電 送、.…吏用者21。本例中廣告管例程式⑴ 傳运的電子郵件位址為索取1306580 IX. Description of the Invention: [Technical Field] The present invention relates to a method and system for sending an e-mail, and a box is a method and system for sending an e-mail. '[Prior Art] In order to promote products, today's enterprises often spend a lot of effort and expense on advertising and line scales. Among them, the word-of-mouth advertising method companies like to use advertising, because this way is better than other advertisements, promotions, or It is more efficient to lock the line. For example, people often introduce friends after watching a great movie or dining at a great restaurant. This is a kind of relationship marketing (relationship marketing j' because the concept of word of mouth is based on the relationship between people' is often an effective marketing method. Moreover, with the popularity of the Internet, advertising on the Internet has become a must-have for military personnel. At present, the advertising methods of the Internet are as follows: population advertisements such as ya, and advertisement emails sent by the initiative. = However, for the Xiaofei people, the reliability of the advertising email is not high and the number two makes many consumers often do not read the advertising emails; even: Receive the book to delete or set up spam. Interception, making it difficult for e-mail advertising to achieve financial efficiency. Wide: And 'analyze the user's habits of using e-mail, often the chances of being sent by the sent e-mail are quite high. Therefore, if the advertising method that can be transmitted by word of mouth is realized by e-mail, it is bound to reach 1306580 effective row lock. However, how to encourage users to send advertising e-mails, and to solve the problem that e-mail can not effectively present content after multiple re-transmissions has become the focus of the industry. SUMMARY OF THE INVENTION Therefore, the present invention is directed to providing an advertisement electronic device that can achieve the effect of being properly presented by multiple retransmissions. E-mail system, '. The mailing of an advertisement e-mail that the person forwards the effect that is still correctly presented. The further object of the present invention is to provide a method of mailing an advertisement e-mail for interpersonal marketing. The ❹ 主动 主动 initiative to carry out the interpersonal second stop: 'that is, provide a kind of delivery system that promotes the user's active J advertising email. Therefore, the advertisement electronic website of the present invention is executed, and the bank locks the website and has a line of sales. The method for transmitting the multi-product information of the delivery method includes the following steps: A) the marketing website Send a first - the advertising email... Email to a first - use the forwarding button; 杈 weight code, a first product information and a B) If the marketing website - user round - transfer:, f When the I key is pressed, the first email address is requested; and _ ' 'Hui forwarding information contains - the second recipient ^ ^ Ding pin station according to the forwarding message and extracting the goods of the database 13〇6580: The next advertisement email is sent to the second recipient, and the second advertisement is cut off by the key. The cattle contain (4) (4), the second product information and the mailing system of the advertising email of the present invention are a database of product information and information.存夕(四) Μ 罔 何 何 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , When the e-mailer is pressed, the website (4) 11 requests that the transfer be forwarded to the poor news. The forwarding information contains at least one other user's e-mail address. The website is on the power = ^ ^ Brother is poor and draws the information =: News:: Cheng - new advertising email to be sent to the other": ^ « The email contains the authorization code, the secondary message and the forwarding button.乐一商〇 口 [Embodiment] The following descriptions of the above and other technical contents 'features and effects are clearly presented below with reference to the reference pattern. In the case of 佳 例 (4), it can be as shown in Fig. 1. The tfc 1 - y± k system of the advertisement e-mail of the present invention includes a line of pins, a station 1, a number of users 2, and a manufacturer's website 3. Marketing website 1 is used to transmit advertising power crying 11 coffee ^ M cattle and has a website servo with 1 material library 12. In this embodiment, the marketing website 'is erected by the marketing company for the product advertisement of the manufacturer'', the user..., and the credit sales website 1 is transmitted to the ill disk-the thorny person 罔', the station servo ☆ 11 has an "ad management program" ° "face 112. The advertisement management program 111 is a management information provided by the 3rd party of the management office 1306580 and will give each product information a special 贲 庵 n n ' & υ 健 + 以及 以及 以及 以及 以及 以及 以及 以及 以及 以及 以及 以及 以及 以及 以及 以及 以及Transfer / abuse 21, 22. In this example, the forwarding interface 112 is activated when the user 2 emails the email to request the user 2 to turn in the "poor" message and inform the advertisement management program to send the message to other users. I will post it later.) (4) Advertising e-mails Most of the pens stored in the database 12 are defective. Figure Η * ' ^ 苇 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Can be linked to the website of the vendor 3. In addition, 'in order to encourage users 21 or 22 to take the initiative; to send the friends and relatives who may be Jing Buy, the marketing website of this example:: Use the official program 113 for users 21 or 22 to register to join Calculated to the user = the amount of money spent on credit sales is red dividends. The user has used the court to buy goods or two: the user can be identified as the consumer, and the red user 2 Or when 22 is registered, it will be given a special-purpose interception in the advertisement email, and the waste code 3 will be transmitted to the marketing website in the case of the user, and the bonus management % 113 can be matched. The accumulated bonus is up to the user account corresponding to this authorization code. Also: the user 21 or 22 who becomes the user can log in to the website and use the advertising program (1) to select the product information to be downloaded. This: the email address of the advertisement is transmitted to the user or the user specifies: Email Address. Therefore, each email advertisement in this example contains an authorization code 1306580 2:: information and a forwarding key, and the forwarding key contains an instruction to link to the marketing website 1 to activate the corresponding forwarding interface 112. The work: users 21, 22 have a link to the Internet and send and receive e-mail electronic attacks 'such as desktop computers, notebook computers, etc. facilitated in the following examples, set the user 21 (refer to the first - use ) for the user of the line lock website i and another _ user j 吏 non-marketing website! The user is also a friend and friend of the user 21. - 吏 ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) — The hole is used for 21 or 22 2 users 21 < 22 to order the goods and then send the ^ charge, and the payment amount and the corresponding authorization code, _ station 1 accumulated dividend. When Weishang 3 needs to add or delete: it can be connected to the newsletter via the Internet. I am familiar with this technique. I will add or delete the product. Μ can have a majority of 3, not "in this case, the marketing website 1 is signed with the barrier 3, and all of them are sold through the advertising email of the lock _ 1 when riding the marketing website i must ^sl Don't leave the bar! Obsessive business 3 is used to give back the money; this, marketing... Interpersonal line lock. (Proportion of bonuses to encourage users to continue to enter the advertising and e-mail according to the above structure and function Send method. "Ming Benbe first, in step 21, Helmet ^ to request an advertising email. For, === even f marketing website 1 can correctly send 13 〇 658 商 when the business father is easy to occur The initial sender bonus of the advertisement email is sent. In the embodiment, when the user 21 wants to request an advertisement email, the marketing website 1 first asks 21 to lose its exclusive authorization code to confirm. The user's identity can only allow him to log in to request an advertisement email. In addition, in order to improve security, in addition to requesting the authorization code, the user is required to enter the password of the station 1 or the password set by the user. Double authentication. When user 21 When entering the marketing website to request an advertisement email, as shown in Figure 3, the skin management program (1) will list all the current advertisement information requested by the user in the advertisement mail interface 13. In this example, each advertisement information contains a pen. Business information. Of course, most of the advertising information can also contain a lot of pens for the use of ... t advertising ... ... in the middle of the process of interest: can be pressed (4) (3) 'to obtain information about this advertising information When the advertisement f program 111 side finance key (3) is (4); the wide "program (1) will form - the first _ advertisement e-mail, the E-mail contains - the product information corresponding to this (four) 131 (refer to the first tribute) User 2 authorization code and forwarding key. 商 ° ° sub-mail = step 42 'advertising management program U1 to send this advertising, .... 吏 user 21. In this example advertising example program (1) transport Email address is requested

21之雷•子郵件的使用者 21之電子郵件位址,以傳送給好之使用者H 用者21亦可於步驟 λ 田二,、' 送給其他的使用者厶: 子郵件位址,以傳 用者21之+ + # Λ 田此第一廣告電子郵件寄到使 之-电子郵件信箱後,使肖者21 子郵件内的轉寄鍵來轉寄此封第一 ::-廣口電 仁电子郵件予可能有 10 1306580 興趣的其他使用者。 〜而後,在步驟4” ’當行銷網站1偵測到轉寄鍵被按 广對應啟動並呈現一如圖4之轉寄介面心如前述, /之轉寄鍵含有連結至行銷網站丨並啟動對應轉寄介面 絲之指令’如此’當轉寄鍵被按壓時,行鎖網站丨可押知 轉寄鍵被按壓並令轉寄介面丨丨2被下截 討“ 112被下载至使用者21端,以 ^寄介面112來要求使用.者21輸人_轉寄資訊 用者21 _寄鍵連結至行銷㈣1時,會-併將第一廣土 电子郵件的授權媽與為原本收件者之使用者21㈣子郵: ^址傳送給行銷網站丨,於轉寄介面n2上顯* ;:可更改)之授權碼與使用…電子郵件位址。轉寄介 面12丨中含有複數組收件者姓 名攔位141與收件者電子郵 Γ2=Γ以供使用者21輸人欲轉寄對象之其他使用者 者門使用者)之收件者姓名與電子郵件位址,及-寄件 供為寄件者之使用者2】輸人其姓名《稱。 又,本例中轉寄介面u u輪入給另-使用者22之=位144,以供使用者 理程式獲知需轉寄的商一又,本例中為了讓廣告管 、 ,。。口貝sfL為何者,使用者21因轉寄鍵 二::而連結至行銷網站時’除上傳授權碼、使用者之電 子郵件位址外,更上值 电 之編號。如此,需使用者:中商品f訊對應 與-姓名與電子郵件位址 所内的資料包含授權碼、t件^㈣壓而内含於轉寄資訊 亏件者(指使用者21)之電子郵件位 1306580 址與商品資訊對應之編號。 當使用者21輸入轉寄資訊完成後,可按壓—確定送出 鍵415,令廣告管理程式1U執行廣告電子郵件之寄發。 當使用者按壓確定送出鍵415後,在步驟44中,轉寄 介面112確認所有的轉寄資訊已完成輸入後,執行步驟μ 1反之’跳回步驟43,要求使用者繼續輸人相關轉寄資 在步驟45巾,廣告管理程式⑴依使用者21 扁就以自貧料庫12中對應之商品資 寄21 thunder • The email address of the user 21 of the sub-mail is transmitted to the user H. The user 21 can also be in the step λ Tian Er, 'to other users 厶: sub-mail address, After the first 21 AD emails were sent to the email address, the forwarding button in the message will be forwarded to the first::--Guangkou E-mail is emailed to other users who may have 10 1306580 interest. ~ Then, in step 4" 'When the marketing website 1 detects that the forwarding key is activated according to the wide correspondence and presents a forwarding interface as shown in Figure 4, the / forwarding key contains a link to the marketing website and starts The instruction corresponding to the forwarding interface wire is so "when the forwarding key is pressed, the row lock website can be convinced that the forwarding key is pressed and the forwarding interface 丨丨 2 is blocked." 112 is downloaded to the user 21 End, use the ^ interface 112 to request the use of. 21 losers _ forward information users 21 _ send to the marketing (four) 1 when, will - and the first Guangtu e-mail authorized mother and the original recipient User 21 (4) Sub-mail: The address is transmitted to the marketing website, and the authorization code and the use of the e-mail address are displayed on the forwarding interface n2. The forwarding interface 12丨 contains the recipient name of the duplicate array of the recipient's name block 141 and the recipient's electronic mail 2=Γ for the user 21 to enter the other user's door user who wants to forward the object) With the email address, and - the sender of the sender for the user 2] lose the name of the person. Moreover, in this example, the forwarding interface u u is rotated to the other user 22 = bit 144 for the user to know the business to be forwarded, in this case, in order to allow the advertisement to be managed. . What is the sfL of the mouth, the user 21 is connected to the marketing website by the forwarding key 2:: 'In addition to uploading the authorization code, the user's e-mail address, the value of the electric number. In this case, the user is required to: the corresponding information in the product f-and-name and e-mail address contains the authorization code, t piece ^ (4) and the e-mail contained in the forwarding information loss (referring to the user 21) Bit 1306580 The number corresponding to the product information. After the user 21 enters the forwarding information, the user can press - determine the send key 415 to cause the advertisement management program 1U to perform the mailing of the advertisement email. After the user presses the OK send button 415, in step 44, after the forwarding interface 112 confirms that all the forwarding information has been input, the step μ1 is executed instead, and the user is prompted to continue the transfer. In step 45, the advertisement management program (1) sends the corresponding goods in the self-poor library 12 according to the user 21 flat.

訊來重新形成-第二廣告電子郵件以傳送至另_使H 同第·:廣告電子郵件含有與第H電子郵件相 I 貝讯(指第二商品資訊)、授權碼與轉寄鍵。其後, 使用者22需轉寄此封第二廣 僅 廢轉寄鍵·.,以執行前述步驟43之切僅需按 再形成一新的卢二:步輝’即可由行鎖網站1 所有_ + 2 子郵❹傳祕其他制者。本例中 有因轉寄鍵破按麼的新的廣告電子 品資訊都會相同,不同的僅是於轉寄介面⑴/馬與商 、寄件者資料的差異β ®⑴輪入的收件者 如此,本例令轉寄鍵、轉 於轉寄廣告電子郵 &定’讓使用者 理程式m重新i 廣口電子郵件)時,係令廣告管 重新再依據資料庫彳2 告電子郵件(指第二廣告電 的商W訊來形成一新廣 郵件内載有的諸如授權碼、商I::有效避免 而無法正確呈 商…❹訊’因多次轉寄 由於第二使用者22收到廣告電子 12 1306580 郵件時,因其寄件IB a 者疋親朋好友,大都會瀏覽廣告電子郵 件内谷而不會驟然執行刪除,即可達到商品廣告之曝= 於此為親朋好友的推薦商品’致使第二使用者 之信賴度較高,而較有可能經此廣告電子郵件進J 消費;又為用戶之筮^ I T運仃 象^ 使用者21於人際行銷時由於寄件對 轉Τ:Γ親朋好友,較會考量他們的需求,較不會: ::訊如此可—使…之人際關係來行‘ Μ客卜’自4項技藝者當知’雖本實施例中令所有Μ 轉寄鍵而形成之廣告電子 一 有、,二 子郵件中的商品資訊相同 、電 口次 > 弟商0口貧讯相同於第二芮The message is re-formed - the second advertisement email is sent to another _ to make the same as the first: the advertisement email contains the first email (refer to the second commodity information), the authorization code and the forwarding key. Thereafter, the user 22 needs to forward the second wide only waste forwarding key. To perform the foregoing step 43, only need to press to form a new Lu 2: Buhui' can be locked by the website 1 _ + 2 Sub-mailers pass on other secretaries. In this example, the new advertisement electronic information will be the same because of the forwarding key. The difference is only in the forwarding interface (1) / the difference between the horse and the merchant, the sender data β ® (1) the recipient of the round In this case, in this case, when the forwarding key is transferred to the forwarded advertisement e-mail & the user is asked to re-send the e-mail, the advertisement tube is re-reported according to the database ( Refers to the second advertisement of the business message W to form a new information contained in the Xinguang mail, such as the authorization code, the business I:: effective avoidance and can not correctly submit the business ... ❹ ' 'due to multiple forwarding due to the second user 22 When you send an e-mail to 12 1306580, because you send your IB a to your relatives and friends, the Metropolis will browse the ad email and not delete it suddenly, you can reach the product advertisement = this is the recommended product for friends and family. 'Let the second user's trust is higher, and it is more likely to be consumed by J through this advertising email; and for the user's 筮^IT 仃^ User 21 when the interpersonal marketing is due to the shipment: Γ friends and family, will consider their needs, less : :: The news is so ok - the interpersonal relationship of the ' hacker' is known from the four artists. Although in this embodiment, all the Μ forwarding keys are formed by the advertisement electronic one, two children in the mail The same product information, electric port times >

廣告電子郵件之商選擇商品資訊的選項,令 ^ ^ 商仍可依使用者需求而變更,並X 應受限於本實施例所揭露者。 ' ’ Μ = ’本貫施例中於各廣告電子郵件後人授權碼的& 追縱是透何人的努力來促成此筆交易,因此在 段洛配合圖5來簡單說明貨品訂購流程。 當^者2卜U對商品有興趣想訂購時,可㈣廣告 .ΙΜ牛中的商品貧訊’而在步驟5 、 時,則會執行步驟52將此廣告電子郵:右商…被㈣ η 廣。電子郵件之授權碼上傳予處 商亚連結至對應廠商3之商品網頁。 ' 中會有-確認訂購鍵,供使用者2l、f2麵3之商品網頁 22來進行訂購商。。 當然,商品網頁除確認訂購鍵外, ° 之更詳細說明或其他相關產品等等 夕、〇Π 關 寸寻之類的其他資訊。 13 l3〇658〇 其认’在步驟5 3中,成念 中廠商3之網站確認是否麟。 步驟53中確認訂購時,執行步驟54配送商品與收費。:The option of the advertisement email to select the product information allows the quotient to be changed according to the user's needs, and X should be limited to those disclosed in the embodiment. ' ’ Μ = ' In this example, the & tracking of the post-authorization code of each advertisement email is a result of the efforts of the person to facilitate the transaction. Therefore, Duan Luo cooperates with Figure 5 to briefly explain the goods ordering process. When the 2 person U is interested in the goods and wants to order, you can (4) advertising. The goods in the yak are poor. In step 5, you will perform step 52 to advertise this advertisement: right quotient... by (4) η wide. The authorization code of the email is uploaded to the product page of the corresponding manufacturer 3. 'The medium will be - confirm the order button, for the user 2l, f2 face 3 product page 22 to order the dealer. . Of course, in addition to confirming the order button, the product web page, in more detail, or other related products, etc., other information such as 夕, 〇Π 寸 寻. 13 l3〇658〇 It recognizes that in step 5 3, the website of the manufacturer 3 is confirmed to be Lin. When the order is confirmed in step 53, the goods and charges are delivered in step 54. :

:,Π驟52。步驟54結束後,執行步驟55,傳送識 石購之❹金額至行銷網站丨。當姻網站 到識別碼與消費金額時,執行步驟56,行鎖網站U =程式⑴依據識利識別是屬於哪__戶(指第: 用者21)並換算消-費全額為斟 吏 ”金額為對應紅㈣累計至第—使用者21 、戶内。热習該項技藝者當知, ™執行,然而一、55的執:=: 而調整,甚者同時執行,並不受限於本實施例所揭露/要 如此,利用廣告電子郵件中識別碼之設計 商:消!來判斷是哪-個第-使用…行關係行銷: 行鎖。 ^田邱進而妓勵其繼續進行關係 應注意的是,雖然本實施例中將行鎖與 於行銷網站1盥廠芮3 Λ牵、f 貝间口口刀別 知 ”礙商3兩處進订’然而熟習該項技藝者當 、、°於同—網站内執行,並不受限於本實施例中 為說明目的所揭露者。 據前所述’本發明利用行鎖網站i來依使用者2 轉:要求來重新產生一新廣告電子郵件來寄發給 2用者22,使廣告電子郵件内容不會因多次轉 2 確地呈現且亦可確保A用卢夕估田土 ’"、泛正:, step 52. After the end of step 54, step 55 is executed to transfer the amount of the purchase to the marketing website. When the website is sent to the identification code and the amount of consumption, step 56 is executed, and the line lock website U=program (1) belongs to which __ household (refers to the user: 21) and converts the full amount of the fee--" The amount is corresponding to the red (four) accumulate to the first user - 21 , indoors. The enthusiast knows that the artist knows that TM is executed, but the one or 55 is executed: =: and the adjustment is performed at the same time, and is not limited. As disclosed in this embodiment, the designer of the identification code in the advertisement email is used to determine which one-to-use-line relationship marketing: row lock. ^Tian Qiu further encourages him to continue the relationship It is noted that although in this embodiment, the row lock is associated with the marketing website, and the f-mouth knife is not known. The execution in the same website is not limited to those disclosed in the present embodiment for illustrative purposes. According to the foregoing, the present invention utilizes the row lock website i to respond to the user 2: request to regenerate a new advertisement email to be sent to the user 22, so that the content of the advertisement email is not changed by multiple times. Presented and can also ensure that A uses Lu Xi to estimate the soil '"

… 戶之使用者21的授權码能正確I 决地肷置於廣告電子郵件内,以利 ‘、、、 適當使用者’進而鼓勵使用者21 φ細 4 政勵使用者21主動進行人際行錦之功 14 1306580 惟以上所述者,僅為本發明之較佳實施例而已ϋ =以此限定本發明實施之範圍,即大凡依本發明申請專利 乾圍及說明書内裳戶斤Ah fa ^ ,, &gt;Λ: θ〜所作之間早的等效變化與修#,.皆仍屬 本發明專利涵蓋之範圍内。 【圖式簡單說明】 的架本發明廣告f子郵件之寄送系統的較佳實施例 . &amp;本實施例中廣告電子郵件之寄發方法的流程圖 , ^是本實施例中廣告郵件介面之—範例示意圖; :4是本實施例中轉寄介面之一範例示意圖;及 圖5是本實施例中紅利回饋的流程圖。 15 1306580 【主要元件符號說明】 1行銷網站 11網站伺服器 111廣告管理程式 112轉寄介面 11 3紅利管理程式 12資料庫 1 3廣告郵件介面 131索取鍵 141收件者姓名攔位 142收件者電子郵件欄位 143寄件者欄位 144攔位 145確定送出鍵 21、22使用者 3廠商 41〜45、51〜56步驟The authorization code of the user 21 of the user can be correctly placed in the advertisement email to facilitate the ',, and the appropriate user' and then encourage the user 21 φ fine 4 political incentive users 21 to actively conduct interpersonal brocade </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> <RTIgt; </ RTI> </ RTI> <RTIgt; , &gt; Λ: The early equivalent change between θ~ and the repair, are still within the scope of the patent of the present invention. [Brief Description of the Drawings] A preferred embodiment of the delivery system of the advertisement f-mail of the present invention. &amp; A flowchart of the method for sending an advertisement email in the embodiment, ^ is the advertisement mail interface in this embodiment FIG. 5 is a schematic diagram showing an example of a forwarding interface in the embodiment; and FIG. 5 is a flow chart of the bonus feedback in the embodiment. 15 1306580 [Description of main component symbols] 1 Marketing website 11 Website server 111 Advertising management program 112 forwarding interface 11 3 Dividend management program 12 Database 1 3 Advertising mail interface 131 Request key 141 Recipient name blocking 142 Recipient Email field 143 sender field 144 block 145 determines the send button 21, 22 user 3 manufacturers 41~45, 51~56 steps

1616

Claims (1)

130658¾ , - ;. ^ % f 十、申請專利範圍: ^ —種廣告電子郵件之寄 y 該行鎖網站具有一儲存有:係由一行銷網站執行, 送方法係包含以下步驟:夕冑品貢訊之資料庫,該寄 使用:,=網站傳送-第-廣告電子郵件至-第- 權瑪-ΓΓ子郵件载有一專屬該第一使用者之授 第一商品資訊及一轉寄鍵; 节笛右a仃銷網站偵測到該轉寄鍵被按壓時,要长 4弟一使用者輸入一轉寄資1&amp;太 要求 收件者之雷;“ 轉寄資訊包含-第二 考之電子郵件位址;及 =)該輯網站依據該㈣資訊賴取該f 商口口貧訊央&gt; A/r 早7 件者…弟二廣告電子郵件以傳送至該第二收 一&quot;弟-廣告電子郵㈣有該授權碼、。 貧訊及該轉寄鍵; 矛一商。口 其中’ s亥寺廣告電子郵件之商品資訊内含連社至一 販賣該商品之網頁’以於該商品資訊被 網頁並將該授權碼傳送予該網頁,若該商品被講二 則相頁將该授權碼與購買訊息傳送予該行鎖網站;該 行銷網站收到該兮#磁版伽睹TO &gt; α Λ 自來換--針: 息時’將依該購買訊 ;:換“應紅利值以累計至-與該授權碼對應之帳 2.依據申請專利範圍第丄項所述之方法,其中,在該步驟 B)中,心丁鎖網站呈現一轉寄介面供該第一使用者 該轉寄資訊’該轉寄介面含有至少—收件者電子郵相 17 13〇6580 位, 址0 第93126199號專利申請案替換頁(替換曰期95 〇6) 以供該第一使用入該第7^7^之電子郵件φ: 3.依據申請專利範圍第2項所述之方法,其t,在該步驟 ▲)中Θ轉寄介面更含有至少—收件者姓名櫚位,以供 該第一使用者輸入該第二使用者之收件者姓名。 4’依據申請專利範圍第2項所述之方法,其中,在該步驟 B)中’該轉寄介面更含有—寄件者欄位,以供該第一使 用者輸入其姓名。1306583⁄4 , - ;. ^ % f X. Patent application scope: ^—A type of advertising e-mail y This line lock website has a storage: it is executed by a one-line sales website, and the delivery method includes the following steps: 夕胄品贡The database of the news, the use of:, = website transmission - the first - advertising email to - the first - Quanma - scorpion mail contains a first product information and a forwarding key exclusive to the first user; When the flute right a website sells that the forwarding key is pressed, it is necessary to have 4 brothers and one user to input a transfer of funds 1 &amp; too demanding recipients of the mine; "Retransmission information contains - the second test of the electronic The address of the mail; and =) the website based on the (four) information depends on the f business mouth of the poor news A &gt; A / r early 7 ... brother two advertising emails to the second one &quot; -Advertising e-mail (4) has the authorization code, the poor news and the forwarding key; the spear is a business. The product information of the 'Shai Temple advertising email contains the website of the company to sell the product' The product information is sent to the webpage by the webpage and the authorization code is transmitted to the webpage if the merchandise is The second phase page transmits the authorization code and the purchase message to the bank lock website; the marketing website receives the 兮#magnetic version 睹 睹 TO &gt; α Λ self-replacement--needle: the time will be based on the purchase message ;: change "the dividend value to accumulate to - the account corresponding to the authorization code 2. According to the method described in the scope of the patent application, in which step B), the Xinding lock website presents a forwarding interface For the first user to forward the information 'The forwarding interface contains at least - the recipient's electronic mailings 17 13 〇 6580, the address 0 93126199 patent application replacement page (replacement period 95 〇 6) for The first use of the e-mail φ of the 7th 7th: 3. According to the method described in claim 2, t, in this step ▲), the forwarding interface further contains at least - the recipient Name of the palm, for the first user to enter the recipient name of the second user. 4' The method of claim 2, wherein in the step B) the forwarding interface further comprises a sender field for the first user to enter his name. 5·依據中請專利範Μ 2項所述之方法,其中,在該步驟 Β)中’該轉寄介面更含有該授權碼及該第—使用者之電 子郵件位址。 .依據申凊專利範圍第2項所述之方法,其中,在該步驟 )中忒轉寄介面更含有一攔&amp;,以供該第一使用者輸 入給該第二使用者之話語。 7.依據申請專利範圍第2項所述之方法,其中,該第一商 品資訊係與該第二商品資訊相同。 8:據申請專利範圍第7項所述之方法,其中,各該商品 貝汛具有一專屬、編號,在該步驟Β)中,該轉寄介面更含 第商°〇資讯之編號,而在該步驟c)中,該行銷網 站依據4第一商品資訊之編號以自該資料庫擷取該第一 商品貧訊來形成該第二廣告電子郵件。 9·依據中請專利範圍第!項所述之方法,其中,該轉寄鍵 係載有連結至該行銷網站指令’以於該轉寄鍵被按塵自 動連結至該行銷網站,使該行銷網站偵測到該轉寄鍵被 18 1306580 按壓。 1〇.依據申請專利範圍第〗項所述之方法,其中,在該步驟 A)中該第一廣告電子郵件之第一商品資訊係由該二使 用者決定。 11。一種廣告電子郵件之寄送系統,係包括: 負料庫,係儲存多數商品資訊; -網站伺服器’係用以傳送至少一廣告電子郵件予 至少-使用者’該至少—廣告電子郵件载有—專屬對應 使用者之授權碼、-第-商品資訊及-轉寄鍵;及 -販賣該商品資訊之廠商,其具有—與該等廣告電 子郵件之商品資訊制並販㈣商品之 告電子郵件之商品f訊、〜寺廣 一 3逆、°主D玄網頁,以於該商品 貧訊被按料連結至該網頁並將該授權碼傳送予該網頁 禮若該商品被購買時,則該網頁將該授權碼與購買訊息 傅送予該網站飼服哭,他+ &amp; ,, m使6亥、.周站伺服器在收到該該授權 碼與講買訊息時,將依辞睹^ Μ * + ^ 肖依°亥購貝机息來換算-對應紅利值 以本計至一與該授權碼對應之帳戶内; 其中’若該轉寄鍵被按壓時,該網站伺服器要求使 用^輸入轉寄資訊,該轉寄資訊包含至少-另—使用者 H子郵件位址該網站词服器依據該轉寄資訊並操取 =料庫的商σσ貝讯來形成一新廣告電子郵件以傳送予 广使用者,該第二廣告電子郵件載有該授權碼、一 弟一商品資訊及該轉寄鍵。 12 .依據申請專利範圍帛 貝所迷之糸統,更具有一轉寄介 19 13〇6580 第931261&quot;號專利申請案替換頁(替換日期獅) 面’係於該轉寄鍵被“時啟 轉寄資訊並將該轉寄資訊傳送至該網站飼服器,該轉寄 介面含有至少一收件者電子郵件攔位’以供按壓的該轉 寄鍵之使用者輸入該另-使用者之電子郵件位址。 13.依據申請專利範圍第12項所述之系統,其中,該轉寄介 面係内建於該網站伺服器内,且該轉寄鍵載有連結至該 網站飼服器之轉寄介面之指令,以於該轉寄鍵被按麼自 動連結至該轉寄介面。 U.依據二請專利範圍第12項所述之系統,其中,該轉寄介 面更含有至少-收件者姓名攔位,以供該按虔該轉寄鍵 之使用者輸入該另一使用者之收件者姓名。 15. 依據申請專利範圍第12項所述之系統,其中,該轉寄介 更3 ^件者攔位’以供該按壓該轉寄鍵之使 輸入其姓名。 16. 依據申請專利範圍第12項所述之系統,其中,該轉寄介 :更含有㈣權碼及該按壓該轉寄鍵之使用者之電子郵 件位址。 17=據申請專利範圍第12項所述之系統,其中,該轉寄介 3有搁位’以供該按壓該轉寄鍵之使用者輸入給 6亥另—使用者之話語。 18.Γ據申請專利範圍第12項所述之系統,其中,該第-商 °σ貧訊係與該第二商品資訊相同。 19 ·依據申請專利範圍第1 9 ^ 次1 圍弟 項所述之系統,其中,各該商品 具有一專屬編號,該轉寄介面更内含該第-商品資 20 1306580 ”卑&quot;π Jr :rj 第093126199號專利申請案替換頁(替換日期2008.11) 訊之編號,該網站伺服器依據該第一商品資訊之編號以 自該資料庫擷取該第一商品資訊來形成該第二廣告電子 郵件。5. The method according to claim 2, wherein in the step ’) the forwarding interface further comprises the authorization code and the email address of the first user. The method of claim 2, wherein in the step, the forwarding interface further comprises a barrier &amp; for the first user to input the utterance to the second user. 7. The method of claim 2, wherein the first merchandise information is the same as the second merchandise information. 8: The method according to claim 7, wherein each of the products has a unique number, and in the step ,), the forwarding interface further includes a number of the information, and In the step c), the marketing website forms the second advertisement email according to the number of the first commodity information to retrieve the first commodity information from the database. 9. According to the patent scope of the request! The method of claim, wherein the forwarding key carries a link to the marketing website instruction 'to enable the forwarding key to be automatically linked to the marketing website, so that the marketing website detects the forwarding key being 18 1306580 Press. The method of claim 1, wherein the first item information of the first advertisement email in the step A) is determined by the two users. 11. An advertisement email delivery system includes: a negative repository for storing most product information; a website server for transmitting at least one advertisement email to at least a user's at least - the advertisement email contains - the exclusive corresponding user's authorization code, - the first - product information and - the forwarding key; and - the vendor that sells the product information, which has - the product information system with the advertising emails and the (4) commodity advertising email The product f news, ~ temple wide one 3 reverse, ° main D Xuan webpage, in order to link the product to the webpage and transfer the authorization code to the webpage, if the merchandise is purchased, then The webpage sends the authorization code and the purchase message to the website to cry, and he + &amp;,, m makes the 6 Hai, Zhou station server receive the authorization code and the message to buy, will swear ^ Μ * + ^ Xiao Yi ° Hai buys the machine to convert - the corresponding bonus value is calculated into the account corresponding to the authorization code; where 'If the forwarding key is pressed, the website server requires ^Enter forwarding information, the forwarding information package Including at least - another - user H sub-mail address, the website word server according to the forwarding information and fetching the _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ The advertisement email contains the authorization code, one brother and one product information, and the forwarding key. 12. According to the patent application scope of the 帛 所 , , , , , , 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 931 931 931 931 931 931 931 931 931 931 931 931 931 931 931 931 931 931 Forwarding the information and transmitting the forwarding information to the website feeder, the forwarding interface containing at least one recipient email blocker's user for pressing the forwarding key to enter the other user 13. The system of claim 12, wherein the forwarding interface is built into the server of the website, and the forwarding key carries a link to the website. The method of forwarding the interface, so that the forwarding key is automatically linked to the forwarding interface. U. The system of claim 12, wherein the forwarding interface further comprises at least - receiving The name is blocked for the user of the transfer key to enter the name of the recipient of the other user. 15. The system of claim 12, wherein the forwarding is further 3^者者位' for the purpose of pressing the forwarding button Entering the name of the system according to claim 12, wherein the forwarding package further includes (4) the weight code and the email address of the user who pressed the forwarding key. The system of claim 12, wherein the forwarding 3 has a position for the user to press the forwarding key to input to the user. 18. According to the patent application scope The system of claim 12, wherein the first-comparison σ 贫 系 与 与 与 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 19 The product has a unique serial number, and the forwarding interface further includes the first-commodity capital 20 1306580 ” & quot π Jr: rj 093126199 patent application replacement page (replacement date 2008.11) number, the website server The second advertisement email is formed by extracting the first product information from the database according to the number of the first product information. 21twenty one
TW093126199A 2004-08-31 2004-08-31 Method and system for advisement e-mail delivering TW200608257A (en)

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