5 10 15 1269190 玫、發明說明： 【發明所屬之技術領域】 本發明係關於-種節目接收率統計方法，特別指一種 應用於數位廣播之自動化節目接收率統計方法。 【先前技術】 即目收視率往往被視為節目受觀眾歡迎程度之重要指 標，而足以影響節目之製作内容及方向，甚至供決定一節 目是否繼續製播之主要因素。 "然而，節目收視率之調查於實務上尚存有甚多固難， :先以調查成本而言，卩台灣地區為例，目前主要係以大 量電訪員以電話訪問預設樣本内之收視戶將電訪結果 輸入電腦予以統計，故不僅人力成本居高不下，且因過程 主要係由人工進行故亦缺乏效率。 另一種現行自動化收視率調查方式，係由收視率調查 司至各樣本戶豕中裝设收視記錄器（pe叩le_metej_)，並 =公司技術人員教導用戶操作程序，待樣本戶中每一個成 貝热悉操作手續，經過檢測而開始運作後，收視記錄器將 記錄所有收視情況，包括開機、關機、轉台、收看頻道等 ’於夜間固㈣間自動將所記錄資訊透過電話線路，傳回 收視率調查公司之資料庫中’以進行各種統計分析。此種 方式雖具自動化統計及回傳之優點，然每台收視記錄器成 本約需新台幣兩、三萬元，其設備投資明顯過高。 此外，倘使期望完整且有意義呈現各節目收視率，勢 必需要相當龐大數量之樣本，然如前述，目前收視率調查 20 5 10 15 1269190 方式成本相當昂貴，故以 ! 200 ^ ,ν μ e £而a，樣本戶數通常在 i，200戶以上即可被接 視戶^, 樣本數1相較全台實際收 視戶數而S，其代表性實明顯不足。 【發明内容】 因此，本發明之目的， ^ ^ _ ,,^在如供一種可郎省人力及設備 成本之卽目接收率統計方法。 本發明之次一目的，扃拇 _ ^ , ,# , ^ θ 在棱仏一種兼顧使用者隱私權而 由其決疋疋否參與之節目接收率統計方法。 播二=發明節目接收率統計方法，應用於-數位廣 斤、〃 /去包括下述步驟··-伺服器廣播-數位廣播 節目及對應之節目資訊；複數 廣籀 數接收裔接收該廣播節目；各 忒接收裔產生一記錄有其接收 • /、丧叹这廣播即目情形之記錄檔案 ,各該接收器回傳該記錄槽案 η 妓队雄 田系至該伺服态；該伺服器依據 接收之孩專圮錄檔案統計該節目之接收率。 本發明並揭示一種節目接收率 手、尤叶方法，應用於一數 服器’該方法包括下述步驟··廣播-數位廣播節 HI應之卽目資訊’而由複數接收器接收；自各該接收 為接收一記錄有其接收該廣播節 拉ίΛ_ “ 仁備即目障形之記錄檔案；依據 接收之该4記錄檔案統計該節目之接收率。 本發明另揭示一種提供節目接收率統計資訊方法，應 用於-數位廣播接收器，該方法包括下述步驟：接收一數 位廣播即目及對應之節目資訊；產 ^ δ己錄有其接收該廣 播卽目情形之記錄檔案；傳送該守 、 丨号迗Θ „己錄檔案至一伺服器 該伺服器依據該記錄檔案統計該節目之接收率。 八 20 1269190 【實施方式】 本發明之技術内容與功效’將於以下配合圖式之較佳 實施例詳細說明中詳述。 如圖1所示，本發明節目接收率統計方法之較佳實施 5 ㈣剌於—數位廣㈣m统包括-數位廣播伺服 器1及複數數位廣播接收器2(圖2中僅示出一者），本實施 例中所述之數位廣播係以供收音機形式播放之數位音訊廣 播（digital audio broadcast)為例，而接收率即為該音訊 廣播節目之收聽率，然於其他變化例中，自然亦適用於如 ίο #電視播放之數位影音廣播（digital videQ brQadcast)系 統’接收率則為該影音廣播節目之收視率。 配合圖1、2所示，數位廣播伺服器丨主要包含一控制 模組11 一發射模組12、—通訊模組13及-統計模組14 ，用以於控制模組u之控制下，將一廣播節目31及一對 15 應之節目資訊32訊號，經由發射模組12以數位廣播方式 發射供各接收器2接彳1通訊模組13係依咖行動通訊協 定與各接收器2傳遞訊息、然如、_、無線區域網 路（WLAN)或其他適當之無線或有線通訊網路皆可適用。統 計模組14則以一儲存於一儲存裝置（如-硬碟，圖未示）之 20 程式為例’用以自動統計該廣播節目31之接收率，立作用 容後詳述。本實施例中節目資訊32中則包含該廣播節目31 之節目名稱、類別、播出時間等。 由於廣播伺服器1播送廣播節目31及對應節目資訊32 t技術已屬習知技術，於此不就廣播伺服器1之詳細組成 廣播伺服器」一詞係涵 之所有軟硬體組件，而非 要包含一接收模組21 5 10 15 1269190 及運作方式詳述。且本說明書中 括達成本說明書中所述功能所需 以單一電腦或其他特定元件為限。 罢文位廣播接收器 〜八Ί六、也 〇丄-—^ ϋ g 組22、一播放模組23、一顯干 螭不杈組24、一選擇模組 -通訊模組26及-記錄產生模組27。本實施例中接收器2 係以-手持式電子裝置加啊…如心）型態呈現，然 如安裝内建於交通載呈儀砉始七 秋儀表扳或其他適當之固定或可攜式 型態自然亦可適用。 ，接收模組21主要具有一天線、一選台器a—、一 ’匕/數位轉換器（圖皆未不）及其他供自廣播祠服^ 1接收 述廣播玲目31及喊目資訊32訊號並轉為數位訊號所需 之兀件。處理楔組22主要具有一解調器、一解碼器(圖皆 未不）及其他將接收模組21產生之數位訊號解調及解碼以 產生分別適於播放模組23及顯示模組24播放之訊號所需 疋件。由於接收模組21及處理模組22係屬習知技術而非 本發明特徵，故其細節於此不另詳述。 、本實施例中播放模組23主要係以一揚聲器（speaker) 為例用以將處理模組22處理後之廣播節目31播出。顯 丁模、、且24則主要包含一液晶顯示幕，用以自處理模組22 接收節目資訊32而依預定格式顯示節目資訊32内容所包 含之文字、圖形或其他形式内容。選擇模組25係以複數按 鍵方式呈現’可供使用者藉按壓按鍵而輸入對應選項。通 σ孔模、、且26則係依GSM行動通訊協定與廣播伺服器1之通訊 20 1269190 模組13傳遞訊息。 5 10 15 記錄產生模組27係以儲存於—儲存媒體（如—快閃記 憶體’圖未示）之程式為例，藉該程式之執行運作，當接收 模組2i開始接收一廣播節目31及其對應之節目資訊犯時 :記錄產生模組27將透過顯示模組24顯示一詢問介面， 以詢問使用者是否同意進行一回報接收情形之動作。當使 用者藉由操作選擇模組25而選擇同意之選項時，記錄產生 模組27即記㈣始及結束接收該廣㈣目&之時間、該 廣播節目31之頻道及節目資訊32中之節目名稱，依此形 成一包括該廣播節目31 4開始及結束接收時間、頻道及節 名稱之。己錄播案33。當結束接收該廣播節目3 J後，記錄 產生27即將記錄權案33輸出至通訊模植28回傳廣播 伺服益1 ’並由廣播伺服器1之通訊模組13接收。 經上述就數位廣播祠服器1及數位廣播接收器2各主 要模組作用說明後，配合圖3之流程圖所示，本發明節目 接收率統計方法較佳實施例主要包括下述實施㈣： 如步驟901所示，廣播伺服器j廣播一數位廣播節目 Μ及制之節目資訊32，節目資訊32中則包含該廣播節 目31之節目名稱、類別、播出時間等； 2步驟902所示，複數數位廣播接收器2分別接收該 廣播節目31及節目資訊32 ; *如步驟903所示，各數位廣播接收器2藉由記錄產生 ，組之執行運作，透過顯示模組24顯示一詢問使用者 疋否同意進行一回報收視情形動作之詢問介面； 20 1269190 士 /驟904 905所示，當使用者藉由操作選擇模組25 5 10 15 而選擇同意之選項時，記錄產生模組27即記錄開始及結束 :收该廣播節目31之時間、該廣播節目Μ之頻道及節目 貝Λ 32中之即目名稱，以形成一包括該廣播節目w之開 始及結束接收時間、頻道及節目名稱之記錄標案33; 如步驟 9 0 6、9 0 7 所；^ _ 所不’ *結束接收廣播節目31後， 記錄產生模組27將該記錄檔案33上傳至廣播伺服器！，而 由廣播伺服器1之通訊模組13接收； 最後如步驟親、909所示，廣播伺服器i之通訊模組 13自各數位廣播接收器2接收其記錄槽案33後，輸出至統 計模組14，以供進行接收率統計之參考。 练合上述’本發明揭示一種接收率統計方法，其可將 各數位廣播接收器2就節目之收聽（視）情形自動回傳廣播 祠服器卜以供進行接收率統計之參考，而完全域 力或其他額外設備進行，故能明顯減少接㈣調查之成本 。且為顧及接收器2端使用者之隱私權，本發明更提供由 使用者蚊是否回傳收聽⑷情形之選項，廣播伺服器i 經營者則可以可參加抽獎或直#古斗钟i & 具他方式鼓勵使用者將收聽（視 )情形回傳，以達到各蒙其利之合作關係。 本發明所主 而非僅限於 上述實施例僅係為方便說明而舉例而已 張之權利範圍自應以申請專利範圍所述為準 上述貫施例。 【圖式簡單說明】 圖1係本發明節目接收率統計方法之較佳實_所應 20 1269190 用之-數位廣播系統之系統架構示意圖; 圖2係該數位廣播系統之主要方塊組態圖，· —圖3係本發明節目接收率統計方法較佳實施例之主要 貫施步驟流程圖。 5 【圖式之主要元件代表符號說明】 1數位廣播伺服器 2數位廣播接收器 11控制模組 12發射模組 13通訊模組 14統計模組 31廣播節目 3 2節目資訊 21接收模組 22處理模組 23播放模組 2 4顯示模組 25選擇模組 26通訊模組 2 7記錄產生模組 901-909實施步驟 105 10 15 1269190 mei, invention description: [Technical field of invention] The present invention relates to a method for counting program reception rate, and more particularly to an automatic program reception rate statistical method applied to digital broadcasting. [Prior Art] The audience rating is often regarded as an important indicator of the popularity of the program, which is enough to influence the content and direction of the production of the program, and even the main factor for determining whether the program will continue to be broadcast. "However, there are still many difficulties in the investigation of program ratings. Firstly, in terms of the cost of investigation, in Taiwan, for example, the interviews in the preset samples are mainly accessed by a large number of telegraphers. The households input the results of the electric visits to the computer for statistics, so not only the labor cost is high, but also because the process is mainly performed manually, it is also inefficient. Another current automated rating survey method is to install a viewing recorder (pe叩le_metej_) from the Ratings Investigation Division to each sample household, and = the company's technical staff teaches the user to operate the program, waiting for each of the sample households. After the operation is completed, after the operation is started, the viewing recorder will record all the viewing conditions, including power-on, power-off, turntable, viewing channels, etc., and automatically record the recorded information through the telephone line during nighttime (four). Investigate the company's database for 'various statistical analysis. Although this method has the advantages of automatic statistics and return, the cost of each viewing recorder is about NT$20,000 to 30,000, and its equipment investment is obviously too high. In addition, if it is desired to present the program ratings in a complete and meaningful manner, it will inevitably require a relatively large number of samples. However, as mentioned above, the current rating survey 20 5 10 15 1269190 is quite expensive, so it is 200 ^ , ν μ e £ a, the number of sample households is usually more than i, 200 households can be accessed by the customer ^, the number of samples 1 compared to the actual number of households in the whole station and S, its representative is obviously insufficient. SUMMARY OF THE INVENTION Therefore, for the purpose of the present invention, ^^ _ , , ^ is a statistical method for the reception rate of a manpower and equipment cost, for example. According to a second object of the present invention, the 扃 ^ _ , , # , ^ θ is a statistical method for receiving the program rate of the program in which the user's privacy is taken into account. Broadcast two = invention program receiving rate statistical method, applied to - digital, 〃 / go including the following steps · · server broadcast - digital broadcast program and corresponding program information; a plurality of wide-counter recipients receive the broadcast program Each of the receiving recipients generates a record file with the record of receiving/s, sighing the broadcast, and each receiver returns the record slot η 妓 team Xiong Tian to the servo state; the server is based on The receiving child's special recording file counts the acceptance rate of the program. The invention also discloses a program receiving rate hand and a yoghurt method, which is applied to a digital server, and the method includes the following steps: the broadcast-digital broadcasting section HI should receive the target information and is received by the plurality of receivers; Receiving to receive a record having a record of receiving the broadcast section “ “ “ “ “ “ ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; Applying to a digital broadcast receiver, the method comprising the steps of: receiving a digital broadcast and a corresponding program information; generating a record file for receiving the broadcast item; and transmitting the watch, 丨No. „ Recorded file to a server The server counts the receiving rate of the program based on the recorded file. VIII 20 1269190 [Embodiment] The technical contents and effects of the present invention will be described in detail in the following detailed description of the preferred embodiments of the drawings. As shown in FIG. 1, a preferred implementation of the program receiving rate statistical method of the present invention is as follows: (4) —-digit wide (four) m system includes a digital broadcast server 1 and a complex digital broadcast receiver 2 (only one of which is shown in FIG. 2) The digital broadcasting system described in this embodiment is exemplified by a digital audio broadcast for playing in the form of a radio, and the receiving rate is the listening rate of the audio broadcasting program. However, in other variations, naturally The digital videQ brQadcast system's receiving rate for ίο #TV broadcast is the rating of the video broadcast program. As shown in FIG. 1 and FIG. 2, the digital broadcast server 丨 mainly includes a control module 11 , a transmitting module 12 , a communication module 13 and a statistic module 14 , which are used under the control of the control module u. A broadcast program 31 and a pair of 15 program information 32 signals are transmitted by the transmitting module 12 in a digital broadcast mode for each receiver 2 to connect to the communication module 13 to communicate with each receiver 2 However, _, wireless local area network (WLAN) or other suitable wireless or wired communication network can be applied. The statistical module 14 is exemplified by a program stored in a storage device (e.g., a hard disk, not shown) to automatically count the reception rate of the broadcast program 31, which is described in detail later. In the embodiment, the program information 32 includes the program name, category, broadcast time, and the like of the broadcast program 31. Since the broadcast server 1 broadcasts the broadcast program 31 and the corresponding program information 32 t technology is a conventional technique, the details of the broadcast server 1 are not the same as the all-software components of the broadcast server. A receiving module 21 5 10 15 1269190 and a detailed operation mode are included. It is to be understood that the functions described in this specification are limited to a single computer or other specific components. Stop broadcast receiver ~ Ί 、 〇丄 〇丄 — — — 组 组 group 22, a play module 23, a display group 24, a selection module - communication module 26 and - record generation Module 27. In this embodiment, the receiver 2 is presented in a handheld electronic device, such as a heart-shaped type, but if the installation is built in the traffic carrier, the seventh autumn instrument panel or other suitable fixed or portable type Naturally, it can also be applied. The receiving module 21 mainly has an antenna, a selector a-, a '匕/digital converter (all of which are not shown), and the other is provided for the broadcast service, and the broadcaster 31 and the address information 32 are received. The signal required to convert the signal into a digital signal. The processing wedge group 22 mainly has a demodulator, a decoder (all of which are not shown), and other digital signals generated by the receiving module 21 are demodulated and decoded to generate respectively suitable for the playing module 23 and the display module 24 to play. The required conditions for the signal. Since the receiving module 21 and the processing module 22 are conventional techniques and not the features of the present invention, the details thereof are not described in detail herein. In the embodiment, the playback module 23 mainly uses a speaker as an example to broadcast the broadcast program 31 processed by the processing module 22. The display module, and 24, mainly includes a liquid crystal display screen for receiving the program information 32 from the processing module 22 and displaying the text, graphics or other forms of content contained in the program information 32 in a predetermined format. The selection module 25 is presented in a plurality of keys to allow the user to enter a corresponding option by pressing the button. The σ hole mode, and 26 is the communication with the broadcast server 1 according to the GSM mobile communication protocol. 20 1269190 The module 13 transmits a message. 5 10 15 The record generation module 27 is exemplified by a program stored in a storage medium (for example, a flash memory image), by which the receiving module 2i starts receiving a broadcast program 31. And the corresponding program information guilty: the record generation module 27 will display a query interface through the display module 24 to ask the user whether to agree to perform a return reception situation. When the user selects the option of consent by operating the selection module 25, the record generation module 27 records (4) the beginning and the end of the time of receiving the wide (four) item & the channel of the broadcast program 31 and the program information 32. The name of the program, thereby forming a start time, a channel, and a section name including the start and end of the broadcast program 314. Recorded 33. When the reception of the broadcast program 3 J is ended, the record generation 27 outputs the record right 33 to the communication module 28 back broadcast broadcast servo 1 ' and is received by the communication module 13 of the broadcast server 1. After the functions of the main modules of the digital broadcast server 1 and the digital broadcast receiver 2 are described above, the preferred embodiment of the program receiving rate statistical method of the present invention mainly includes the following implementations (4): As shown in step 901, the broadcast server j broadcasts a digital broadcast program and the program information 32. The program information 32 includes the program name, category, broadcast time, and the like of the broadcast program 31. The plurality of broadcast receivers 2 receive the broadcast program 31 and the program information 32 respectively. * As shown in step 903, each of the digital broadcast receivers 2 generates a group operation by recording, and displays a query user through the display module 24.同意No agree to perform an inquiry interface for reporting the action of the viewing situation; 20 1269190 士/904 905 905, when the user selects the option of consent by operating the selection module 25 5 10 15 , the record generation module 27 records Start and end: the time of receiving the broadcast program 31, the channel of the broadcast program, and the name of the program in the program 32 to form a start and end reception including the broadcast program w Recording of the time, channel and program name 33; as in step 906, 909; ^ _ no' * After receiving the broadcast program 31, the record generation module 27 uploads the record file 33 to the broadcast servo ! And received by the communication module 13 of the broadcast server 1; finally, as shown in step 909, the communication module 13 of the broadcast server i receives the record slot 33 from each digital broadcast receiver 2, and outputs it to the statistical mode. Group 14, for reference to receive rate statistics. The present invention discloses a receiving rate statistical method, which can automatically return each of the digital broadcast receivers 2 to the broadcast device for the reference of the receiving rate statistics, and the complete domain. Force or other additional equipment can significantly reduce the cost of the investigation. In order to take into account the privacy of the receiver 2 end user, the present invention further provides an option for the user to return the listener (4) situation, and the broadcast server i operator can participate in the lottery or straight #古斗钟 i & In other ways, the user is encouraged to return the listening (viewing) situation to achieve the cooperation relationship of each Montgomery. The invention is not limited to the above-described embodiments, but is intended to be illustrative only and the scope of the claims is based on the scope of the claims. BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a schematic diagram of a system architecture of a digital broadcasting system for a digital broadcasting system according to a preferred embodiment of the present invention. FIG. 2 is a main block configuration diagram of the digital broadcasting system. - Figure 3 is a flow chart showing the main steps of the preferred embodiment of the program receiving rate statistical method of the present invention. 5 [Description of main components of the diagram] 1 digital broadcast server 2 digital broadcast receiver 11 control module 12 transmission module 13 communication module 14 statistical module 31 broadcast program 3 2 program information 21 receiving module 22 processing Module 23 playback module 2 4 display module 25 selection module 26 communication module 2 7 record generation module 901-909 implementation step 10