TWI239492B - System and method for displaying advertising - Google Patents

System and method for displaying advertising Download PDF

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Publication number
TWI239492B
TWI239492B TW90112215A TW90112215A TWI239492B TW I239492 B TWI239492 B TW I239492B TW 90112215 A TW90112215 A TW 90112215A TW 90112215 A TW90112215 A TW 90112215A TW I239492 B TWI239492 B TW I239492B
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Taiwan
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patent application
scope
item
moving
image
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TW90112215A
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Chinese (zh)
Inventor
Nikolaos Tsakonas
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Go Boards Advertising S A
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Priority claimed from US09/523,010 external-priority patent/US6487801B1/en
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Publication of TWI239492B publication Critical patent/TWI239492B/en

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Abstract

A system and method for displaying advertising. A movable medium moves continuously and displays an image. An object is disposed in front of the movable medium. The movement of the image displayed on the movable medium in relation with the object creates the effect that the object is moving in relation to the image.

Description

1239492 A7 _____B7 _ 五、發明說明([) 發明背景 1、 發明之領域 本發明係大體上相關於廣告,尤其相關於一種用於顯 示相關於一產品或服務之廣告的系統及方法。 2、 相關先前技藝之說明 在習知技藝中已爲人所知的是利用在廣告之顯示器中 的移動式影像。歐洲專利申請第〇 403 721 A1號(EP ‘721 號專利申請案)係揭示了一種被使用來繪製場面、表現、 或是圖像的裝置。EP ‘721號專利申請案於第1欄第3 〇 -3 2行處係載明該裝置係可應用在「藉由連續不同組合之 筆跡或形式或圖像而帶有廣告吸引力之發光標誌」。在操 作上’藉由至少一個光源L所發射出之光線係通過一個透 明薄膜P以及一個透明屏幕S,該透明屏幕S係被定位在 該透明薄膜P的前方,用以在幻燈片D的布景上產生動畫 效果。相應於EP ‘721號專利申請案之第二圖的描述所指 出的是,在透明薄膜P上的移動形式滑動相關於透膜屏幕 S之固定形式,用以在幻燈片D的佈景上產生動畫。在EP ‘721號專利申請案的裝置之中,不可移動的幻燈片D並非 被製造以顯現出相對於薄膜P或S的移動。薄膜P或S的 相對運動產生在一個由幻燈片D所提供的佈景內之運動或 動畫的景象。薄膜S係可以爲不可移動者,但是薄膜S並 非被製造以顯現出相對於薄膜P之移動。 英國專利申請第2 289 973A號(UK ‘973號專利申請 案)係揭示了一種用於顯示已編碼影像的裝置及方法。該 3 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) (請先閱讀背面之注意事項再填寫本頁) 裝 1239492 A7 _ B7 ____ 五、發明說明(Υ ) I--^-------- (請先閱讀背面之注意事項再填寫本頁) 裝置係被描述爲針對娛樂、廣告、或是安全用途是很有用 的。該裝置係包括有一組至少兩個有圖案的樣板,其中至 少一個樣板係爲至少局部透明者。在該組中的至少一個樣 板係具有一個與任何所希望之影像完全無關的圖案,而在 另一個樣板上的圖案係代表一種以編碼形式呈現之所希望 的圖案。所希望的影像係接著藉由對該等樣板進行疊置所 形成。該等樣板係彼此獨立地移動,以使得所組合的疊置 樣板能夠形成所希望的影像。UK ‘973號專利申請案亦揭 示出其可被利用來形成一連串所希望的影像,用以產生一 種動畫效果,例如適用以產生一個動畫影片。UK ‘973號 專利申請案並未教導熟習此項技藝者創造出一種使固定的 圖案樣板相對於另一個可移動之圖樣樣板而進行移動的效 果。 歐洲專利申請案0 267 453 A1 (EP ‘453號專利申請案 )係揭示了一種用於顯示廣告的裝置。在EP ‘453號專利 申請案中的發明係指向於廣告照片或海報的水平移動。廣 告照片或海報係被提供在一個媒介上,此媒介係間歇地移 動以顯示被提供於其上之不同廣告照片或海報。在EP ‘453 號專利申請案中所揭示的裝置係嘗試達成從媒介上之一廣 告照片或海報快速轉換至欲顯示的下一個廣告照片或海報 。在EP ‘453號專利申請案所揭示發明下的槪念係爲:從 一廣告照片或海報快速地轉換至下一個廣告照片或海報係 對觀眾產生一種更有效的心理作用。 在EP ‘453號專利申請案中所揭示之系統並非指向產 4 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) 1239492 A7 ___ B7______ 五、發明說明(4 ) 生相對移動的效果,而是相關於快速轉變以連續地顯示影 像。在EP ‘453號專利申請案之系統中的唯一照片係被容 納在皮帶2上,並且其似乎並未顯現出被顯示在皮帶2上 的照片必須相關,從而建議該等照片係爲分離影像’以及 後續影像之快速轉換係並未進行以產生動作或動畫的效果 。即使如此,EP ‘453號專利申請案似乎並未揭示將會相對 於被顯示在皮帶2上之照片而移動之任何不可移動式物體 或照片。 習知技藝係因此並未揭示一種藉由產生一前景物體相 對於背景影像而移動之效果來顯示廣告之裝置或方法。在 技藝中係存在有一需求,其用以改善並更有效地促銷產品 及服務予消費者之設備及方法。- 發明槪要 本發明係指向一種裝置及方法,其係能夠滿足一種用 以改善並更有效地促銷產品及服務予消費者之設備及方法 的需求。 根據本發明之一實施例,一用於顯示廣告之裝置係包 括有:一個可移動媒體,其係連續地移動並且顯示一個影 像;以及一物體,其係被安置在可移動媒體的前方,藉此 ,相對於該物體之該影像的移動係產生了物體相對於影像 而移動的效果。 根據本發明更進一步之實施例,一用於顯示廣告之方 法係包括有以下步驟:以一連續方式移動一個可移動媒體 5 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) (請先閱讀背面之注意事項再填寫本頁) 裝 . 1239492 A7 B7 Γ---一- -\ 五、發明說明(iV ) :將一個影像顯示在該可移動媒體上;及將一個物體安變 在該可移動媒體的前方’藉此’相對於該物體之該影僑的 移動係產生了物體相對於影像而移動的效果。 本發明之上述及其他特點、觀點、以及優點將由以> 描述並聯同伴隨圖不一起硏讚而變爲顯明,在圖不中相陶 的元件符號係標示相同的部件。 圖示簡單說明 在圖不中· 第一圖係顯示出一個具有本發明特點之裝置的前視立 固 · 體圖, 第二圖係顯示出第一圖之裝置的俯視平面圖; 第三圖係顯示出在第一圖裝置中之物體的移動; 第四圖係顯示出第一圖至第三圖之裝置的一個範例性 實施例; 第五圖係顯示出一個具有本發明特點之亭子的前視圖1239492 A7 _____B7 _ V. Description of the Invention ([) Background of the Invention 1. Field of the Invention The present invention relates generally to advertising, and more particularly to a system and method for displaying an advertisement related to a product or service. 2. Description of related prior art What is known in the art is the use of moving images in advertising displays. European Patent Application No. 0 403 721 A1 (EP '721 patent application) discloses a device used to draw scenes, expressions, or images. The EP '721 patent application states in column 1, line 3-0-2 that the device is applicable to "light-emitting signs with advertising appeal through successive different combinations of handwritings or forms or images ". In operation, the light emitted by the at least one light source L passes through a transparent film P and a transparent screen S. The transparent screen S is positioned in front of the transparent film P and is used for the setting of slide D. Animation effect. The description corresponding to the second figure of the EP '721 patent application indicates that the moving form sliding on the transparent film P is related to the fixed form of the translucent screen S, and is used to generate an animation on the background of the slide D . In the device of the EP '721 patent application, the non-movable slide D is not made to show movement relative to the film P or S. The relative motion of the film P or S creates a motion or animated scene in a set provided by slide D. The film S may be immovable, but the film S is not manufactured to show movement relative to the film P. British Patent Application No. 2 289 973A (UK '973 patent application) discloses a device and method for displaying a coded image. The 3 paper sizes are in accordance with Chinese National Standard (CNS) A4 specifications (210 X 297 mm) (Please read the precautions on the back before filling this page) Pack 1239492 A7 _ B7 ____ 5. Description of the invention (Υ) I-- ^ -------- (Please read the notes on the back before filling out this page) The device is described as useful for entertainment, advertising, or security purposes. The device includes a set of at least two patterned templates, at least one of which is at least partially transparent. At least one of the templates in this group has a pattern that is completely unrelated to any desired image, while the pattern on the other template represents a desired pattern in coded form. The desired image is then formed by overlaying the templates. The templates are moved independently of each other so that the combined stacked templates can form the desired image. The UK '973 patent application also discloses that it can be used to form a series of desired images for producing an animation effect, such as being suitable for producing an animated film. The UK '973 patent application does not teach those skilled in the art to create an effect of moving a fixed pattern template relative to another movable pattern template. European patent application 0 267 453 A1 (EP '453 patent application) discloses a device for displaying advertisements. The invention in EP '453 patent application is directed to horizontal movement of an advertising photo or poster. Advertisement photos or posters are provided on a medium that is moved intermittently to display different advertisement photos or posters provided thereon. The device disclosed in the EP ′ 453 patent application attempts to achieve a quick transition from one advertising photo or poster on the medium to the next advertising photo or poster to be displayed. The idea under the invention disclosed in the EP ‘453 patent application is that the rapid transition from one advertising photo or poster to the next advertising photo or poster has a more effective psychological effect on the audience. The system disclosed in the EP '453 patent application is not directed to production. 4 The paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 1239492 A7 ___ B7______ 5. Description of the invention (4) Relative movement The effect is related to fast transitions to display images continuously. The only photo in the system of the EP '453 patent application is housed on the belt 2 and it does not appear to show that the photos displayed on the belt 2 must be related, so it is suggested that these photos are separate images' And the rapid conversion of subsequent images is not performed to produce the effect of motion or animation. Even so, EP '453 patent application does not seem to disclose any immovable objects or photos that will move relative to the photos displayed on the belt 2. The conventional art department therefore does not disclose a device or method for displaying an advertisement by generating the effect that a foreground object moves relative to a background image. There is a need in the art for equipment and methods to improve and more effectively promote products and services to consumers. -Summary of the Invention The present invention is directed to a device and method that meets the needs of a device and method for improving and more effectively promoting products and services to consumers. According to an embodiment of the present invention, a device for displaying advertisements includes: a removable medium that continuously moves and displays an image; and an object that is placed in front of the removable medium and borrows Thus, the movement of the image relative to the object produces the effect that the object moves relative to the image. According to a further embodiment of the present invention, a method for displaying advertisements includes the following steps: moving a removable medium in a continuous manner 5 paper sizes are applicable to China National Standard (CNS) A4 (210 X 297 mm) ) (Please read the precautions on the back before filling this page). 1239492 A7 B7 Γ --- 一--\ 5. Description of the Invention (iV): Display an image on the removable media; and display an object Anbian 'moved' in front of the removable media to thereby move the shadowy relative to the object produced the effect of the object moving relative to the image. The above and other features, viewpoints, and advantages of the present invention will become apparent from the description of > parallel connection and accompanying drawings without complimenting them together. In the drawings, the component symbols indicate the same components. The diagram is briefly illustrated in the figure. The first diagram is a front view of a device having the characteristics of the present invention. The second diagram is a plan view of the device of the first diagram. The movement of the object in the first picture device is shown; the fourth picture shows an exemplary embodiment of the device of the first to third pictures; the fifth picture shows the front of a pavilion with the characteristics of the invention view

J 第六圖係顯示出第四圖之亭子的俯視平面圖;以及 第七圖係顯示出一個具有本發明特點而帶有一可移動 帷幕之亭子的前視圖。 元件符號說明 2 皮帶 10 框架 6 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐〉 —‘ I ^ . I *, (請先閱讀背面之注意事項再填寫本頁) . 1239492 A7 _B7 五、發明說明(< ) 2 0 滾輪 3 0 撓性元件 4 0 背景影像 4 2 發光元件 4 4 外部聚光燈 5 0 透明元件 6 0 物體 6 2 撓性機構 7 0 亭子 8 0 外表 8 2 角落 8 4 側邊_ 9 0 帷幕部分 9 2 角落 9 4 側邊 10 0 告示板裝置 -------ΊΊ J .------- (請先閱讀背面之注意事項再填寫本頁) 較佳實施例之詳細說明 第一圖及第二圖係顯示了用於顯示廣告而具有本發明 特點之告示板裝置之實施例的前視圖及俯視圖,其大體上 係以元件符號1 0 0來加以標示。告示板1 0 0係具有一 個框架1 0,該框架1 0係可以具有一個矩形或曲形的形 狀。框架1 0係可以由結構性構件或是型態型構件所構成 ,或者這兩種類型構件之某種組合所構成。在一種目前之 7 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) 1239492 A7 ----------- -B7 _一 ' ' '—-—--------- 五、發明說明(b ) 較佳實施例之中,框架i 〇之長度、寬度、以及高度之個 別範圍係可以介於例如是5公分一直到大略1 〇 〇公尺之 間。框架1 0係可以使用任何適當材料來加以製造,該等 材料包括有金屬、聚合物、或是其他重負荷用材料(heavy duty material)。適當的金屬材料係包括有、但非侷限於鋁 、鐵、鈦、以及硬鋁(duraluminum)。適當的聚合物材料 係包括有、但非侷限於不同的塑膠材料。適當的重負荷用 材料係包括有、但非侷限於木材、水泥、或是磚。 滾輪2 0係被包括在該框架1 〇之中且位於其任一端 部處。根據本發明之實施例,滾輪2 〇係可以採用任何的 疋向,而爲垂直者、水平者、或是在此二者間之某種角度 位置。該框架1 〇更包括有一個用於以一所希望的方式( 例如是一圓形方式或是往複移動方式)來連續地致動該滾 輪2 0的機構。在目前的較佳實施例之中,該機構係包括 有一個馬達。如同將爲熟習此項技藝者所了解的,馬達係 可以藉由汽油、電力、風、或甚至是藉由手動方式來給予 動力。馬達係使用任何爲熟習此項技藝者所熟知之傳統機 械耦合機構而被耦合至該滾輪2 0。此等傳統機械耦合機 構係包括有、但非侷限於套筒、鏈條、鈍齒輪(cogwheels )、以及皮帶。 一撓性元件3 0係被纏繞環繞在該滾輪2 0上,以使 得在該滾輪2 0被該馬達所連續地致動之時,該撓性元件 3 0係可以在該框架1 〇內連續地移動。該撓性元件3 0 係從而包括有一個可移動媒體。該撓性元件3 0係可以爲 8 (請先閱讀背面之注意 _事項再 • --- 填寫本頁) 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) 1239492 A7 _B7 五、發明說明(η ) 透明或半透明者,並且係爲由一撓性材料所製成’此等撓 性材料係包括有、但非侷限於薄膜、織物、薄金屬片、塑 膠薄膜、或是乙烯基材料,據此所希望之背景影像4 0係 可以印出或被提供。 該撓性元件3 0係可以由一連續部件所構成’或者在 針對較大框架的情況下,係可以由數個被附接在一起的帶 體材料來形成撓性元件3 0。舉例來說,在根據本發明之 具有一個三十英呎寬以及十二英呎高的框架的一個告示板 1 0 0之中,撓性元件3 0係可以由大略一百個帶狀體材 料所製成,而每一個帶狀體係大略爲十二英呎高以及大略 十至十五英吋寬。當撓性元件3 0由複數個帶狀體所構成 之時,該等帶體狀係被附接至位於框架1 0內的一旋轉機 構。一適當旋轉機構的示例係爲一個掛衣架機構(clothing rack mechanism),其係通常被使用於乾洗店中。該等帶 體係被縫合在一起,或者其係可以使用膠、黏著劑、夾子 、或其他爲熟習此項技藝者所熟知的適當方式而被附接在 一起。 當滾輪2 0藉由馬達及機械耦合機構所致動之時,背 景影像4 0係恆定地移動於框架1 〇之內。馬達之操作係 可以經由一種爲熟習此技者所熟知的方式而被電氣控制, 用以對馬達進行啓動、使馬達停止、或者是依所希望來控 制馬達的旋轉速度。舉例來說,馬達的操作係可以使用一 可程式化反相器來加以控制。馬達亦可以藉由例如是簡單 的手動方式或電子開關、或者藉由使用一個簡單的電氣或 9 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) -------r--:--1 --- (請先閱讀背面之注意事項再填寫本頁) 訂: 1239492 A7 _ B7 五、發明說明(g ) 電子斷路器來加以控制。 ------Γ--- —^^11 --- (請先閱讀背面之注意事項再填寫本頁) 該框架1 0係具有至少一個開口,而觀眾或路人係可 以透過此一開口看到背景影像4 0。在目前的一個較佳實 施例之中,包括有、但非侷限於玻璃、PLEXIBLAS、薄膜 、或穿孔金屬片的一個透明元件5 0係被安置在框架1 0 的開口之內,用以覆蓋該開口。 根據本發明的一實施例,一物體6 0係被提供在位於 撓性元件3 0上之背景影像4 0的前方。物體6 0係可以 是一三維物體或是二維物體,其係被印在任何不同材料上 ,該等材料係可以在其上印有一影像並且具有適用於特定 應用之厚度及強度。此等材料係爲熟習此項技藝人士所熟 知者,其係包括有、但非侷限於乙烯基、金屬、硬紙板、 或是塑膠。在根據本發明的一較佳實施例之中,物體6 0 係爲一個二維物體,其係藉由任何能夠抵抗環境因素(例 如是水、紫外線輻射、以及溫度)的適當方式而被附接至 透明元件5 0。此等方式係爲熟習此項技藝人士所熟知者 ,並且包括有、但非侷限於膠、黏著劑等等。在一較佳實 施例之中,物體6 0係以一讓物體6 0能夠輕易爲另一物 體所替換的方式而被可移去地附接至透明元件5 0,從而 讓告示板1 0 0能夠快速地且容易地適合對許多不同產品 及服務進行廣告。在根據本發明的另一個實施例之中,物 體6 0係被附接至該框架1 〇,其係容許物體6 〇能夠維 持在一個相對於框架1 〇之固定位置,或者是在相對於框 架1 0之任何方向上移動。物體6 0係可以例如是藉由膠 10 本纸張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) 1239492 A7 _____Β7 五、發明說明(1 ) -------:----1 I --- (請先閱讀背面之注意事項再填寫本頁) 、黏著劑、或其他爲熟習此項技藝人士所熟知的適當方式 (例如是螺栓)而被附接至該框架。物體6 0亦可以藉由 一個電線、彈簧、或是爲熟習此項技藝人士所熟知而容許 物體6 0移動的其他撓性機構6 2而被附接至該框架1〇 。同樣地,在一個較佳實施例之中,物體6 0係以一讓物 體6 0能夠輕易爲另一物體所替換的方式而被可移去地附 接至該框架1 0,從而讓告示板1 〇 〇能夠快速地且容易 地適合對許多不同產品及服務進行廣告。物體6 0之移動 係可以爲局部者(例如是物體6 0的一部份係可以移動) 或是整體者,並且此種移動係可以包括有、但非侷限於迴 旋、上下、或搖擺移動。在根據本發明的每一個實施例之 中,背景影像4 0相對於在其前方之物體6 0所進行的移 動係產生了物體6 0相對於背景影像4 0而移動的效果。 包括有、但非侷限於投射燈或是日光燈等適當發光部 件係可以被放置在框架1 0上,用以在沒有陽光時能夠照 亮影像4 0及6 0。在目前的較佳實施例之中,框架1 〇 之內部係包括有複數個發光元件,包括有、但非侷限於投 射燈或是日光燈,其係被配置用以對背景影像4 〇進行背 光。 該框架1 0亦可以被裝配在不同的位置處,用以產生 不同的效果來模擬觀眾或路人的感覺,從而增補物體6 〇 相對於其後方之背景影像4 0而進行移動的效果。此等效 果係包括有、但非侷限於香水或煙霧的散發,以及音樂的 重現。特殊效果的本質、以及對框架1 〇進行裝配以提供 11 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) 1239492 A7 ___B7 _ 五、發明說明(㈧) 這些效果的方式係爲在技藝中爲人所熟知而將不於本文中 進行更進一步的描述。 (請先閱讀背面之注意事項再填寫本頁) 該框架10係可以經由熟習此技者所熟知的不同方式 來加以定位。舉例來說,框架1 0係可以被定位在一個或 是多個支承件(例如是圓柱)上,或者其係可以被置放在 另一個框架之內。或者,框架10係可以被懸掛、被安置在 牆上、拴住、或大體上藉由任何爲熟習此項技藝人士所熟 知的方式而被固定至任何表面。 第四圖係顯示出本發明的一個示例性實施例。框架1 0係爲由一個厚度4 mm之金屬片所製成者。該框架1 〇 係被支撐於一金屬圓柱上,該金屬圓柱之一端係被埋入地 面之中。在框架1 0之開口中的透明元件5 0係爲由玻璃 所製成者。滾輪2 0係爲藉由一匹馬力之電動馬達所致動 之滑車輪,該電動馬達係藉由鏈條-軸承1/5 0減速器 而被機械地耦合至該滑車輪。滑車輪係藉由該馬達而連續 地旋轉。在此實施例之中的影像4 0及6 0係分別包括有 帶有白雲的藍天以及一架飛機。飛機之物體6 0係被印在 乙烯基上,並且其上印有藍天之背景影像4 0的撓性元件 3 0亦爲乙烯基者。背景影像4 0係可以藉由被配置在框 架1 0內的發光元件4 2而得以背光。外部聚光燈4 4係 被附接至該框架1 0,用以在沒有陽光時能夠提供光線在 飛機的物體6 0上。 根據本發明顯示在第五圖至第七圖中的另一個實施例 ,本發明係可以被實施於一亭子7 0的不同部分處。在第 12 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) 1239492 A7 ________B7 五、發明說明(\丨) (請先閱讀背面之注意事項再填寫本頁) 四圖以及第五圖的實施例之中,撓性元件3 0係再一次被 纏繞環繞著滾輪2 0,該等滾輪2 0現在係被座落在一亭 子7 0之外表8 0的四個角落8 2處,並且係被定位成與 一垂直軸線夾一角度。該背景影像4 0係從而能夠繞著外 表8 0的四個側邊8 4而連續地旋轉。因此,背景影像4 0係爲在外表8 0之四個側邊8 4上的一個連續影像。同 樣地,如同在第六圖中所顯示者,滾輪2 0係可以被座落 在亭子7 0之帷幕部分9 0的四個角落9 2處,以使得背 景影像4 0係可以繞著帷幕部分9 0的四個側邊9 4而連 續地旋轉。如同先前所述之實施例,在第四圖至第六圖所 顯示實施例中的物體6 0係可以是一個被提供在一透明元 件5 0上或被附接至外表8 0或帷幕部分9 0上的三維物 體或二維物體。 本發明於本文中所描述之實施例所具有的優點係爲, 將物體6 0置放在撓性元件3 0上之連續移動背景影像4 0的前方係產生一種物體6 0相對於背景影像4 0而移動 之有用效果。物體6 0與背景影像4 0間之相對移動的效 果對於吸引顧客之注意力、以及對那些注意力已被吸引之 顧客產生難忘印象是相當有用的,從而增強了有效性而能 夠推銷產品或服務。根據本發明之實施例係具有更進一步 的優點,物體6 0係以一種使物體6 0能夠被另一物體輕 易替代的方式而可移去地被附接至框架10或告示板10 0之透明元件5 0,從而使得告示板1 0 0能夠快速地並 且輕易地適合於廣告不同種類的產品及服務。 13 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) A7 1239492 五、發明說明(\V) 本發明之較佳實施例係已參照伴隨圖示來加以描述, 應當了解的是,本發明並未受限於此等確切的實施例,並 且不同的變化及修改係可以爲熟習此技者於不背離本發明 於隨附申請專利範圍之範疇及精神的情況下實現。舉例來 說,物體6 0以及背景影像4 0並非受限於飛機以及藍色 天空及白雲的背景。其他的示例係可以包括有:一艘輪船 或船艦而背景爲水之主體(例如是海洋、湖泊、河流)’ 或者是汽球而背景爲摩天樓與藍天,其中一包品牌香"胃® 插入在兩棟摩天樓之間。熟習此技者在硏讀先前的描 將能夠了解到的是,物體6 0之不斷變化係可以^ 變化的背景影像4 0來加以使用,用以促銷不斷變化之^ 品及服務而不會背離本發明於髓附申請專利範圍之& 精神。 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) ------^----i*—丨丨丨丨丨訂------I —--' (請先閱讀背面之注意事項再填寫本頁)J The sixth diagram shows a top plan view of the pavilion of the fourth diagram; and the seventh diagram shows a front view of a pavilion with a movable curtain having the features of the present invention. Component symbol description 2 Belt 10 Frame 6 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm> — 'I ^. I *, (Please read the precautions on the back before filling this page). 1239492 A7 _B7 V. Description of the invention (<) 2 0 Roller 3 0 Flexible element 4 0 Background image 4 2 Light emitting element 4 4 External spotlight 5 0 Transparent element 6 0 Object 6 2 Flexible mechanism 7 0 Pavilion 8 0 Appearance 8 2 Corner 8 4 Side_ 9 0 Curtain 9 2 Corner 9 4 Side 10 0 Notice board device --------- ΊΊ J .------- (Please read the precautions on the back before filling in this (Page) Detailed description of the preferred embodiment The first and second figures show a front view and a top view of an embodiment of a notice board device having the features of the present invention for displaying advertisements. 0 is marked. The notice board 100 has a frame 10, which can have a rectangular or curved shape. The frame 10 can be composed of structural members or type members. Or some combination of these two types of components. 7 paper sizes currently applicable to Chinese National Standard (CNS) A4 (210 X 297 mm) 1239492 A7 ----------- -B7 _ 一 '' '' -------- ----- V. Description of the Invention (b) In the preferred embodiment, the individual ranges of the length, width, and height of the frame i 0 may be, for example, between 5 cm and approximately 100 m. The frame 10 can be manufactured using any suitable materials, including metals, polymers, or other heavy duty materials. Suitable metal materials include, but are not limited to, aluminum , Iron, titanium, and durumuminum. Suitable polymer materials include, but are not limited to, different plastic materials. Suitable heavy-duty materials include, but are not limited to, wood, cement, or The roller 20 is included in the frame 10 and located at either end thereof. According to the embodiment of the present invention, the roller 20 may adopt any orientation, and be vertical, horizontal, or Is some angular position between the two. The frame 1 〇 A mechanism for continuously actuating the roller 20 in a desired manner (for example, a circular manner or a reciprocating manner) is included. In the presently preferred embodiment, the mechanism includes There is a motor. As will be understood by those skilled in the art, a motor system can be powered by gasoline, electricity, wind, or even manually. The motor is coupled to the roller 20 using any conventional mechanical coupling mechanism known to those skilled in the art. Such traditional mechanical coupling mechanisms include, but are not limited to, sleeves, chains, cogwheels, and belts. A flexible element 30 is wound around the roller 20 so that when the roller 20 is continuously actuated by the motor, the flexible element 30 can be continuous within the frame 100. To move. The flexible element 30 is thus comprised of a removable medium. The flexible element 3 0 can be 8 (Please read the precautions on the back first and then • --- Fill out this page) This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) 1239492 A7 _B7 5. Description of the invention (η) Transparent or translucent and made of a flexible material 'These flexible materials include, but are not limited to, films, fabrics, thin metal sheets, plastic films, or It is a vinyl material, according to which the desired background image 40 can be printed or provided. The flexible element 30 may be composed of a continuous member 'or, in the case of a larger frame, the flexible element 30 may be formed of a plurality of band materials attached together. For example, in a bulletin board 100 having a frame that is thirty feet wide and twelve feet high according to the present invention, the flexible element 30 may be made of approximately one hundred strip materials. Each strip system is approximately twelve feet high and approximately ten to fifteen inches wide. When the flexible element 30 is constituted by a plurality of bands, the bands are attached to a rotating mechanism located within the frame 10. An example of a suitable rotation mechanism is a clothes rack mechanism, which is commonly used in dry cleaners. The tape systems are stitched together, or they can be attached together using glue, adhesives, clips, or other suitable means known to those skilled in the art. When the roller 20 is actuated by a motor and a mechanical coupling mechanism, the background image 40 is constantly moved within the frame 10. The operation of the motor can be electrically controlled in a manner well known to those skilled in the art, for starting the motor, stopping the motor, or controlling the rotation speed of the motor as desired. For example, the operation of the motor can be controlled using a programmable inverter. The motor can also be used, for example, by a simple manual method or an electronic switch, or by using a simple electrical or 9 paper sizes that apply the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ------ -r--: --1 --- (Please read the notes on the back before filling this page) Order: 1239492 A7 _ B7 V. Description of the invention (g) Electronic circuit breaker to control. ------ Γ ----^^ 11 --- (Please read the notes on the back before filling out this page) The frame 10 has at least one opening, and viewers or passersby can pass through this opening See the background image 4 0. In a presently preferred embodiment, a transparent element 50 including, but not limited to, glass, PLEXIBLAS, film, or perforated metal sheet is disposed within the opening of the frame 10 to cover the Opening. According to an embodiment of the present invention, an object 60 is provided in front of a background image 40 located on the flexible element 30. The object 60 series can be a three-dimensional object or a two-dimensional object, which is printed on any different material. These materials can have an image printed thereon and have a thickness and strength suitable for a specific application. These materials are known to those skilled in the art and include, but are not limited to, vinyl, metal, cardboard, or plastic. In a preferred embodiment according to the present invention, the object 60 is a two-dimensional object, which is attached by any suitable means capable of resisting environmental factors such as water, ultraviolet radiation, and temperature. To transparent element 50. These methods are well known to those skilled in the art, and include, but are not limited to, glue, adhesives, and so on. In a preferred embodiment, the object 60 is removably attached to the transparent element 50 in a manner that allows the object 60 to be easily replaced by another object, thereby allowing the notice board 1 0 0 Can be quickly and easily adapted to advertise many different products and services. In another embodiment according to the invention, the object 60 is attached to the frame 10, which allows the object 60 to be maintained in a fixed position relative to the frame 10, or in relation to the frame 10. 10 in any direction. Object 6 0 series can be, for example, glue 10 paper size applicable Chinese National Standard (CNS) A4 specification (210 X 297 mm) 1239492 A7 _____ Β7 V. Description of the invention (1) -------:- --- 1 I --- (Please read the notes on the back before filling out this page), adhesive, or other suitable methods (such as bolts) that are familiar to those skilled in the art are attached to the frame . The object 60 can also be attached to the frame 10 by a wire, spring, or other flexible mechanism 62 that allows the object 60 to move as is well known to those skilled in the art. Similarly, in a preferred embodiment, the object 60 is removably attached to the frame 10 in a manner that allows the object 60 to be easily replaced by another object, thereby allowing a notice board 100 can quickly and easily be adapted to advertise many different products and services. The movement system of the object 60 can be a local person (for example, a part of the object 60 can be moved) or an entire body, and the movement system can include, but is not limited to, swing, up, down, or swing movement. In each embodiment according to the present invention, the movement of the background image 40 relative to the object 60 in front of it produces the effect that the object 60 moves with respect to the background image 40. Appropriate lighting components including, but not limited to, a projection lamp or a fluorescent lamp can be placed on the frame 10 to illuminate the images 40 and 60 when there is no sunlight. In the presently preferred embodiment, the interior of the frame 10 includes a plurality of light-emitting elements, including, but not limited to, spotlights or fluorescent lamps, which are configured to backlight the background image 40. The frame 10 can also be assembled at different positions to produce different effects to simulate the feeling of viewers or passersby, thereby supplementing the effect of moving the object 60 relative to the background image 40 behind it. This equivalent effect includes, but is not limited to, the release of perfume or smoke, and the reproduction of music. The nature of the special effects and the assembly of the frame 10 to provide 11 paper sizes applicable to the Chinese National Standard (CNS) A4 (210 X 297 mm) 1239492 A7 ___B7 _ 5. Description of the invention (㈧) The way these effects are It is well known in the art and will not be described further herein. (Please read the notes on the back before filling out this page) The frame 10 can be positioned in different ways familiar to those skilled in the art. For example, the frame 10 series can be positioned on one or more supports (such as cylinders), or its series can be placed inside another frame. Alternatively, the frame 10 may be hung, mounted on a wall, tethered, or substantially secured to any surface by any means known to those skilled in the art. The fourth diagram shows an exemplary embodiment of the present invention. The frame 10 is made of a metal sheet with a thickness of 4 mm. The frame 10 is supported on a metal cylinder, and one end of the metal cylinder is buried in the ground. The transparent element 50 in the opening of the frame 10 is made of glass. The roller 20 is a pulley driven by a horsepower electric motor, which is mechanically coupled to the pulley through a chain-bearing 1/5 0 speed reducer. The pulley is continuously rotated by the motor. The images 40 and 60 in this embodiment include a blue sky with white clouds and an airplane, respectively. The object 60 of the plane is printed on vinyl, and the flexible element 3 0 printed with a background image of blue sky on it is also a vinyl. The background image 40 can be backlit by the light-emitting elements 42 arranged in the frame 10. An external spotlight 4 4 series is attached to the frame 10 to provide light on an aircraft object 60 in the absence of sunlight. According to another embodiment of the present invention shown in the fifth to seventh figures, the present invention can be implemented in different parts of a pavilion 70. In the 12th paper standard, the Chinese National Standard (CNS) A4 specification (210 X 297 mm) is applied. 1239492 A7 ________B7 V. Description of the invention (\ 丨) (Please read the precautions on the back before filling this page) In the embodiment of the five figures, the flexible element 30 is once again wound around the roller 20, and the rollers 20 are now seated at four corners 8 and 2 of the table 8 outside the pavilion 70. And is positioned at an angle to a vertical axis. The background image 40 can thus be continuously rotated around the four sides 84 of the appearance 80. Therefore, the background image 40 is a continuous image on the four sides 84 of the appearance 80. Similarly, as shown in the sixth figure, the roller 20 series can be located at four corners 92 of the curtain part 90 of the pavilion 70, so that the background image 40 series can surround the curtain part. The four sides of 90 are continuously rotated. As in the previously described embodiment, the object 60 in the embodiment shown in the fourth to sixth figures may be a transparent element 50 provided or attached to the appearance 80 or the curtain portion 9 3D object or 2D object on 0. The embodiment of the present invention has the advantage that the continuously moving background image 4 0 placing the object 60 on the flexible element 30 generates an object 60 in front of the background image 4 0 and useful effects of movement. The effect of the relative movement between the object 60 and the background image 40 is very useful for attracting the attention of customers and creating an unforgettable impression on those customers whose attention has been attracted, thereby enhancing the effectiveness and being able to promote products or services . According to an embodiment of the present invention, there is a further advantage that the object 60 is removably attached to the frame 10 or the notice board 100 in a manner that enables the object 60 to be easily replaced by another object. Element 50, so that the notice board 100 can be quickly and easily adapted to advertise different types of products and services. 13 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) A7 1239492 V. Description of the invention (\ V) The preferred embodiment of the present invention has been described with reference to the accompanying drawings. It should be understood However, the present invention is not limited to these exact embodiments, and different changes and modifications can be implemented by those skilled in the art without departing from the scope and spirit of the present invention in the scope of the accompanying patent application. For example, the object 60 and the background image 40 are not limited to the background of the airplane and the blue sky and white clouds. Other examples can include: a ship or a ship with a water background (such as an ocean, lake, river) in the background, or a balloon with a skyscraper and blue sky in the background, one of which is the brand Fragrance " Stomach® Inserted between two skyscrapers. Those familiar with this technique will be able to understand when reading the previous descriptions that the continuous change of the object 60 can be used ^ the changing background image 40 to promote the changing products and services without departing from it. The present invention is within the & spirit of the scope of the patent application. This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) ------ ^ ---- i * — 丨 丨 丨 丨 丨 Order ------ I ----- ' (Please read the notes on the back before filling this page)

Claims (1)

1239492 A8 B8 C8 D8 六、申請專利範圍 1、 一種用於顯示廣告之裝置,其包括: 一可移動媒介,其係連續地移動並且顯示一個影像; 以及 一物體,其係被安置在可移動媒介的前方,藉此,相 對於該物體之該影像的移動係產生了物體相對於影像而移 動的效果。 2、 根據申請專利範圍第1項所述之裝置,其中該物 體係至少局部地移動。 3、 根據申請專利範圍第2項所述之裝置,其中該物 體係以一種迴旋方式移動。 4、 根據申請專利範圍第2項所述之裝置,其中該物 體係以一種上下方式移動。~ 5、 根據申請專利範圍第2項所述之裝置,其中該物 體係以一種搖擺方式移動。 6、 根據申請專利範圍第1項所述之裝置,其中該可 移動媒體係爲透明者。 7、 根據申請專利範圍第6項所述之裝置,其中該可 移動媒體係爲發光者。 8、 根據申請專利範圍第1項所述之裝置,其中該物 體係爲不透明者。 9、 根據申請專利範圍第8項所述之裝置,其中該物 體係爲發光者。 1 0、根據申請專利範圍第1項所述之裝置,其中該 物體係以一可移去方式附接至該裝置。 (請先閱讀背面之注意事項再填寫本頁) tr--------- 經濟部智慧財產局員工消費合作社印製 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) 1239492 A8 B8 C8 D8 經濟部智慧財產局員工消費合作社印製 六、申請專利範圍 1 1、根據申請專利範圍第1項所述之裝置,其中該 可移動媒體係包括有複數個彼此附接的帶狀體。 1 2、一種用於顯示廣告之方法,其包括以下步驟: 以一連續方式移動一個可移動媒體; 將一影像顯示在該可移動媒體上;以及 將一物體安置在該可移動媒體的前方,藉此,相對於 該物體之該影像的移動係產生了物體相對於影像而移動的 效果。 1 3、根據申請專利範圍第1 2項所述之方法,其更 包括有至少局部地移動該物體的步驟。 1 4、根據申請專利範圍第1 3項所述之方法,其中 移動該物體之該步驟係包括有以一迴旋方式移動該物體。 1 5、根據申請專利範圍第1 3項所述之方法,其中 移動該物體之該步驟係包括有以一上下方式移動該物體。 1 6、根據申請專利範圍第1 3項所述之方法,其中 移動該物體之該步驟係包括有以一搖擺方式移動該物體。 1 7、根據申請專利範圍第1 2項所述之方法,其中 該顯示步驟係包括有提供一透明的可移動媒體。 1 8、根據申請專利範圍第1 7項所述之方法,其更 包括有使該可移動媒體發光的步驟。 1 9、根據申請專利範圍第1 2項所述之方法,其中 該安置步驟係包括有提供一不透明物體。 2 0、根據申請專利範圍第1 9項所述之方法,其更 包括有使該物體發光的步驟。 2 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) --------—、—I --------訂--------- (請先閱讀背面之注意事項再填寫本頁) 1239492 A8 B8 C8 D8 六、申請專利範圍 2 1、根據申請專利範圍第1 2項所述之方法,其該 安置步驟係包括有將該物體以一可移去方式附接至一個包 括有該可移動媒體的裝置。 2 2、根據申請專利範圍第1 2項所述之方法,其更 包括有將複數個帶狀體彼此相互附接、以形成該可移動媒 體的步驟。 ^--I --I-----β — — — — — —--I Awl (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐)1239492 A8 B8 C8 D8 VI. Patent application scope 1. A device for displaying advertisements, comprising: a removable medium that continuously moves and displays an image; and an object that is placed on the removable medium In front of this, the moving system of the image relative to the object produces the effect that the object moves relative to the image. 2. The device according to item 1 of the scope of patent application, wherein the object system moves at least partially. 3. The device according to item 2 of the scope of patent application, wherein the object system moves in a convoluted manner. 4. The device according to item 2 of the scope of patent application, wherein the object system is moved in an up and down manner. ~ 5. The device according to item 2 of the scope of patent application, wherein the object system moves in a rocking manner. 6. The device according to item 1 of the scope of patent application, wherein the removable media is transparent. 7. The device according to item 6 of the scope of patent application, wherein the removable medium is a luminescent person. 8. The device according to item 1 of the scope of patent application, wherein the material system is opaque. 9. The device according to item 8 of the scope of patent application, wherein the object system is a luminescent person. 10. The device according to item 1 of the scope of patent application, wherein the system is attached to the device in a removable manner. (Please read the precautions on the back before filling this page) tr --------- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs This paper is printed in accordance with China National Standard (CNS) A4 (210 X 297) 1239492 A8 B8 C8 D8 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 6. Scope of patent application 1 1. The device described in item 1 of the scope of patent application, wherein the removable media includes a plurality of attached Bands. 1 2. A method for displaying advertisements, comprising the steps of: moving a removable medium in a continuous manner; displaying an image on the removable medium; and placing an object in front of the removable medium, Thereby, the moving system of the image relative to the object produces the effect that the object moves relative to the image. 13. The method according to item 12 of the scope of patent application, further comprising the step of moving the object at least partially. 14. The method according to item 13 of the scope of patent application, wherein the step of moving the object includes moving the object in a rotating manner. 15. The method according to item 13 of the scope of patent application, wherein the step of moving the object includes moving the object in a vertical manner. 16. The method according to item 13 of the scope of patent application, wherein the step of moving the object includes moving the object in a rocking manner. 17. The method according to item 12 of the scope of patent application, wherein the displaying step includes providing a transparent removable medium. 18. The method according to item 17 of the scope of patent application, further comprising a step of making the removable medium emit light. 19. The method according to item 12 of the scope of the patent application, wherein the setting step includes providing an opaque object. 20. The method according to item 19 of the scope of patent application, further comprising the step of making the object emit light. 2 This paper size is applicable to China National Standard (CNS) A4 specification (210 X 297 mm) ----------, --I -------- order --------- (Please read the precautions on the reverse side before filling out this page) 1239492 A8 B8 C8 D8 VI. Application for Patent Scope 2 1. According to the method described in Item 12 of the Patent Application Scope, the installation step includes including the object with A removable means is attached to a device including the removable media. 2 2. The method according to item 12 of the scope of patent application, further comprising the step of attaching a plurality of strips to each other to form the movable medium. ^-I --I ----- β — — — — — — — I Awl (Please read the notes on the back before filling out this page) The paper printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs applies to this paper China National Standard (CNS) A4 (210 X 297 mm)
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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113086819A (en) * 2021-03-26 2021-07-09 日立电梯(中国)有限公司 Fire door is prevented to telescopic crack labyrinth

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113086819A (en) * 2021-03-26 2021-07-09 日立电梯(中国)有限公司 Fire door is prevented to telescopic crack labyrinth

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