TW522302B - Network advertisement method and system, server and terminal constituting network advertisement system, medium having advertising image transmission program recorded therein and medium having advertising image management program recorded therein - Google Patents

Abstract

The goal of the invention focuses on the user's easy access and operation concerning all sorts of information issued to advertiser and high performance advertisement to advertiser at the same time. To achieve the goal, connect the server (20) forwarding advertising image file (5) and the terminal (30) receiving advertising image file (5) and displaying to user to network (10) for implementation. The advertising image file (5) utilizes the index storing one or multiple correlated files (11) relevant to the advertisement to generate the advertising image file (5) attached with information; when the advertising image file (5) already stored in the local file apparatus of terminal is accessed, the index of the correlated file (11) stored in the advertising image file (5) attached with information is requested to forward the correlation file (11) and the correlation file (11) forwarded to the terminal (30) in response to the request is executed in the terminal.

Description

522302

V. Description of the invention (1) Technical field of invention printed by employees' cooperatives in the Intellectual Property Bureau of the Ministry of Economics The present invention relates to online advertising methods and systems, and more particularly to online advertising methods for providing advertisement images to terminal devices via the Internet And system. BACKGROUND OF THE INVENTION h When connected to the Internet and browsing various Web pages, there are many opportunities to see banner ads < A headline advertisement is an advertisement in which a link to an advertiser's site is attached to an advertisement image displayed on a web page. However, even if an access operation is performed on the same web page, the access operation will be performed every time : Provide different advertising images and links. And even if the same web page continues to be displayed, the banner ad will change the advertisement image and link destination over time. Therefore, when the user sees the headline advertisement of interest, the user can access the content of the headline advertisement by accessing the headline advertisement. On the other hand, it can be said that when the user accesses the advertiser side as described above, it is equivalent to the function that the title advertisement has achieved. The headline advertisements are mostly located at the hotspots with high access frequency, and the publishers of the hot spots are levied by the advertisers for sighing the headline advertisements of the advertisers. This kind of online advertising business is currently developing rapidly. ’Many headline advertising companies have started operations on the Silk Road. In addition, the form of “Internet advertising” includes a method of displaying an advertisement image on a Web page for a long period of time, or a method of attaching an advertisement image to an email and distributing it. For the display of advertisement images with links on the Web, write an HTML (Hyper-Text-Markup-Language) file that describes the web page, and write a command to display a specific advertisement image at a specific position. Image tag (tag) and the link used to extend the advertisement image to the advertiser < Please read the notes on the back before filling this page) Binding --------- P. lyr- 4- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) A7 B7, invention use (the label can be achieved. Wide :: ie: Ϊί:!: 广:, unless the user When I encountered it by chance, I used the agricultural gallery to access the original advertisement. The title advertisement still ca n’t be used as an advertisement function. Therefore, the advertisement with a low access rate has become a different aspect of the access rate. Such a low advertisement pays the advertising fee. Drag to local interest :: the title advertisement and the link destination of the title advertisement Jie Xin child title advertisement is saved in the local (i〇cai) data in the form of rTut. Folder, so after the connection of the road 'can still be accessed to the headline advertiser Ministry folder shortcuts within, no matter what title to drag razed ^ 'still q Head) τ display with icons ⑽η, just pick the text file name: Different Ding only. However, when there are a plurality of shortcuts stored in the local resources, such as the shortcut from the advertiser to the destination, it is difficult. In addition, even if a shortcut can be made in a local folder, it can only be a URL with the key A = Ye (common resource indicator; Unif〇rm Res〇urce L〇 plus 0 (Tian Yibei Λ and stored, resulting in The additional price is low. This is also the same for the case where an advertisement image or an email advertisement image is displayed on the Web in a fixed manner. In view of this, the object of the present invention is to improve The shortcomings of the above-mentioned conventional examples, in particular, provide users with additional prices, which are higher than previous advertising maps, and provide a way for users to easily access various types of information sent by advertisers. Internet advertising methods and systems that allow them to obtain more effective advertising effects. Summary of the Invention 5-This paper size applies to China National Standard (CNS) A4 specifications (210 X 297 public love ΦΜ (Please read the note on the back first) Please fill in this page for matters) • n ϋ n I Order ------------ Printed by the Consumers' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 522302 A7 ----------- B7______ V. Description of Invention ( 3) (1) To achieve the above object, the present invention Then, a server device for sending an advertisement image < a server device and a terminal device for receiving the advertisement image file sent by the server device and displaying it to the user are connected to the network so that they can communicate with each other to form < In the advertisement system, the following methods are adopted: The advertisement image file is an advertisement image file with information created by using one or more indicators of related files related to the advertisement in advance, and has been stored in the terminal device. When an image file with information attached to the local file device is accessed, it is required to send the related file to the index of the associated file stored in the information image-added advertisement image file, and The terminal device executes the associated file delivered to the terminal device in response to the request. In the present invention, "advertisement" is used in a broad sense, which means that it is widely informed to the society, and its advertising object is not limited to goods or exhibitions. (The same in this case). "Associated file" has various files that can be used by applications on the terminal device to meet this condition, for example Files with extensions such as .htm, .pdf, 3, .doc, .xls, .ppt, etc. (extensi〇n) meet this condition. "Indicator (p〇inter)" means the file of the associated file For example, for an associated file existing in a file device on the Internet, the URL is equivalent to an indicator. "Storage of the indicator" can also be stored in a space (spac) on the advertising image file format. The area can also be stored using digital water mark technology, or it can be attached to the front or back of the image data body. In addition, multiple index information can also be coded or compressed and stored. "Local file device of terminal device" means a file device that can be used in a terminal device without going through the network. "Access to advertising image files with information-6-This paper size applies Chinese National Standard (CNS) A4 (210 X 297 mm) ---------- 1 — (please first (Please read the notes on the back and fill in this page) • Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 522302 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of Invention (4) Operation ” Clicking (cHck) or double-clicking a file is interpreted as an access operation, and the operation mode selected by a menu of the image file may be interpreted as an access operation. "The execution of the associated file on the terminal device" can be executed by plug-in software registered in the browser, or the remotely associated file can be transmitted to a suitable application by detecting the receipt of the associated file by an application program other than the browser. Program. The server device used to send the advertisement image file with the information and the device used to send the associated file need not be physically integrated or connected locally. The above is the same for the following inventions. (2) In addition, the other invention is a terminal device for displaying a grammar device for transmitting an advertisement image and a terminal device for receiving the image file of the advertisement sent by the server device, and connecting it to the Internet. In the advertising system formed by the line communication, the following structure is adopted: the advertisement image file is an advertisement image file with information, which uses an indicator that stores one or more related files related to the advertisement in advance; and It has the related building case request means, which is used to detect the access operation of the advertising image file with information that has been stored in the local building case device of the terminal device, and requests the The index of the associated file of the advertisement image file sends the associated file; and the associated file execution means is used to execute the associated file sent to the terminal device corresponding to the request at the ^^ end. (3) In addition, other inventions are in the word clothing that has an advertisement image transmission means for transmitting advertisement image files in accordance with the requirements of the terminal device. The advertisement image transmission means is used to send a pre-stored = A number of associated file indicators associated with the ad, with a wealth of 1 --If --------------- Order -------- * (Please Read the notes on the back before filling out this page}

522302 A7 B7 V. Description of the invention (The image building case is used as the composition of the above-mentioned advertising image case. Other inventions are "the recording computer can read and can send the advertising image according to the requirements of the final device." The medium of the advertisement transmission program. The erasure program is used to enable the computer to send an advertisement image file with information that stores one or more related building case indicators that are related to the advertisement of the solid person children in advance. The structure of the file is as follows: (1) On this evening, Bu 纟 's invention is in a terminal device for displaying the advertising image on the user's device 7 and adopts the following structure. Stored _ or a number of indicators related to the ad related to the case of the advertising image building case with information; and has: Association prayer request means, which is used to detect the The operation of accessing the ad image file attached with information after the local bureau file of the device is installed requires that the associated file be sent to the associated file index stored in the ad image file with the information attached; and The means of execution of the case is to execute the relevant file delivered to the terminal device in accordance with the request on the 2 terminal device. The printing of the advertisement image file with the information in the present invention is not limited to the printing of the advertising image file with information in the Intellectual Property Bureau of the Ministry of Economic Affairs and the Consumers' Cooperative Received through the Internet. It is also possible to use advertising image files with information distributed and stored in media such as cDR0M (Read Only Disc Memory) or floppy disks; this is no exception in the following inventions. 6) In addition, other inventions are a medium for use in a terminal device for displaying an advertisement image to a user, which is used to record green power. After the installation of the building case, the operation of accessing the image file of Beixunzu's advertisement is executed, and the request is stored to the -8-This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm 522302 A7 B7 V. Description of the Invention (Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. The advertising image management process (7) required for the processing of Tianshu clothing) In addition, other means of memory for committing crimes; The advertising image file input method is used. 75 fields are used to store the associated file index of the advertisement in the Canton. The related file input through the input method refers to the data processing method in the advertising image building case. Structure. Other creative inventions are for the fate of image files. The main content is stored in the advertising case, which refers to the following: an image creation device for advertising images for inputting related files related to the advertisement. The media, which is stored in the program as the index of the relevant building case input in the advertising map means. / Section 'processing (advertising image file with information drawing drawing _ a brief description of the formula Figure 1 shows the present invention evening _ every, Α ^ μ. ^ The block diagram of the structure of the information-providing system of Beigui-shaped grudges. Figure 2 is a block diagram showing the software structure of the servo-controllers and terminal devices of Figure 1 of the warriors, criminals, and law. FIG. 3 is a front view showing the operation flow of the pattern of + | ❿μ q ζ as shown in FIGS. 1 and 2. FIG. 4 is a diagram showing a subsequent stage of the operation flow of the embodiment shown in FIGS. 1 and 2. Fig. 5 is a block diagram showing an embodiment of a device for creating an image file for a girl with a lack of fun in the present invention; FIG. 6 is a flowchart showing processing of the embodiment shown in FIG. 5. FIG. ® 7-series display ® Information image storage structure of image-related information Architectural paper size Applicable to China National Standard (CNS) A4 specification (21〇X 297 public love (Please read the precautions on the back before filling this page ) ▼ 丨 Installation ---- Order --------- P. 522302 A7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. 5. Description of the Invention (7). Figure 8 is the image related information An example. Figure 9 is an explanatory diagram of the index access operation selected by the menu. Figure 10 is an explanatory diagram of the subtitle display processing. Figure 11 is a dragging and dropping operation diagram according to the menu. Fig. 12 is an explanatory diagram of an embodiment in which the display of the first management area and the second display are switched by mark selection. '5 heads Fig. 13 shows the display of the first management area and the second tube ^ g 战 ΙηΗ 7Γ divided by the frame An explanatory diagram of the embodiment displayed at the same time. W Figure 14 is when the first management area (HTML) saves the information image building, and the second management area (HTML) is updated and displayed with a new information image. An illustration of an embodiment of file management. The best mode for implementing the invention is based on Fig. 1 to Fig. 4 illustrates one embodiment of the present invention as follows. Fig. 1 is a block diagram showing the configuration of the online advertising system of the present embodiment. The online advertising system includes a server device 20 connected to a network 10 via an Internet or the like, and a terminal. Device 30. In addition, for convenience, only one servo device 20 and one terminal device 30 connected to the network 10 are shown in the figure i, but the number of the servo device 20 and the terminal device 30 is not particularly limited. The feeding device 20 has a microprocessor (Mpu) 21 and a memory 22, and a hard disk drive (HDD, file, etc.) storing software such as operating system (OS), HTTP server, text data, and image data. Device) 23, and network interface (NIC) 24, etc. -10- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page)

ϋ i ^ iin · n 1 HI an —ai I% · 5223〇2 ____ B7 A7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (8) In addition, the terminal device 30 has: a microprocessor (mpu) 3 1, Memory 32, which stores the operating system (OS), HTTP browsing software (Web browser), HDD (local file device) 33, display interface 34, input interface 35, and network interface (NIC) 36 Wait. Among them, a display device 37 is connected to the display interface 34 for displaying a still operation screen 'display screen of a Web browser or the like. In addition, the input interface 35 is connected to a pointing device 39 such as a keyboard 38, a mouse, etc., and users of such peripheral devices can input their instructions. FIG. 2 is a block diagram showing the software configuration of the servo device 20 and the terminal device 30. In the file device 23 of the servo device, there are stored: an HTML file describing the composition of the webpage 9, an advertisement image file with information obtained by storing the index of the associated file 11 in the advertisement image file 5, and stored with The advertisement has a related building case 11 with related information, and a wide-area image transmission program for sending an advertising image building case 5 with information to the terminal device 30 as required by the terminal device 30. Among them, the HTML file 9 is sent to the terminal device 30 for execution by the browser 2 of the terminal device 30. However, in the execution process, it contains an advertisement image file for requesting to the feeding device 20 with information 5 of the labels. Attached; Beixun's advertising image file 5 ′ has a conventionally known advertising image file with file extensions of general image files such as .jpg .gif. However, in the advertisement image file 5 with information, the indicators of one or more associated files 11 are stored therein as described above. In the present embodiment, in the advertisement image file 5 with asset information, a plurality of indicators are attached to the image file format in a state of being encapsulated by data contraction (encoding). ^ (Please read the precautions on the back before filling out this page) Packing .. J · 11-522302 A7 --- ^ B7 Printed by the Consumers' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs V. Inventions (9) Shell material < Header area or trailer area. The associated files i i, Shouguang 0 Zhegu ^ ^ 加以 information provided to the user of the terminal device 30 add files, and / / contain various files that can be executed by the application program of the terminal device 30. For example, it contains HTML files, sound files, image files, video files, and so on. The advertisement image sending program is executed by MPU21 (computer) in Figure 1. Because of this, the MPU 21 has the function of an advertisement image transmission means for transmitting the advertisement image file 5 with information to the terminal device 30 in accordance with the request of the terminal device 30. ^ In contrast, various applications 1 are installed on the terminal device 30. In the present embodiment, the application program includes a browser 2 for viewing HTML files and the like, and an advertisement image management program 8 for managing advertisement image files with information. Among them, 'browser 2 has a browser window 4 for displaying the structure described in the HTML file 9 on the display device and provided to the user, and the associated file downloaded via the server device 20 to the plug-in software ( plug_㈨ and its associated file execution means 3. On the other hand, the 'advertising image management program 8 can make the ad image file 5 with information visible by using the thumb (1111 | ^ 11 1) image Displayed and provided for management window 6 for users to access the advertising image file 5 with information; and associated file request means 7, which is used when the user wants to use the management window 6 When the information-managed advertising image file 5 is accessed, the index information stored in the associated file 1 丨 of the information-added advertising image file 5 is unlocked (encrypted and decrypted), and Request to send related files to one or more indicators obtained from the above results -12- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page )

ϋ n n n ^ I in n an in n * ϋ n I p 522302 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of Invention (10) 11. The management window 6 is displayed on the display device 37 to be provided to the user. The advertisement image management program 8 can be implemented by Mpu31. Next, the operation of this embodiment will be described with reference to FIGS. 1 to 4. When the user activates the browser 2 on the terminal device 30 and specifies the URL of the html file 9, the 'liu browser 2 will soon request the server device 20 to send the paper file 9 (S1). In response to the request, the servo device 20 reads the HTML file 9 from the file device 23 and sends it to the terminal device 3 (§2). The browser 2 of the terminal device 30 that has received the instant paper file 9 starts displaying a web page on the browsing window 4 according to the description of the HTML file 9. When the label described in the case 9 requests an advertisement image with information In the case of file 5, the server device 20 is requested to send an advertisement image file 5 with a capital department (S3). For this request, the servo device 20 reads the advertisement image file 5 with information from the file device 23 and sends it to the terminal device 30 (S4). The browser 2 of the terminal device 30 that has received the advertisement image file 5 with information displays the advertisement image file with information at a predetermined position on the browsing window 4 in accordance with the description of 117] ^ 1 ^ file 9 5 images. The user then moves the pointing device 39 to the advertisement image file 5 with information displayed on the viewing window 4 and performs a drag and drop operation 13 on the management window 6 (Fig. 2). Advertisement image management program 8 When the advertisement image file 5 with asset information is dragged and dropped in the management window 6, the thumb claws of the image of the advertisement image file 5 with information are displayed on the official website. 6. At the same time, the advertisement image file 5 with the information is stored in the bureau 4 file device 33 (S5). After that, the user may cut off the 20th connection to the servo device. -13 The paper size is subject to the Chinese National Standard (CNS) A ⑽χ tear public hair) (Please read the precautions on the back before filling out this page) Pack --- Order ----------- 522302 A7 B7 V.发明 说 4 明 (Μ) Then, the user can access the advertisement image file with information displayed on the management window 6 at a desired timing (S6). At this time, the advertisement image f is private 8. When the advertisement image file 5 with information is double-clicked by the positioning device 39, the advertisement image can be recognized as an access operation. When the advertisement image file 5 is clicked by the positioning device 39, a specific menu is displayed, and the action of selecting a specific item from the menu can also be recognized as an access operation. Relevant file requesting means 7, when it is detected that the user makes an access operation to the advertisement image file 5 with information managed by the management window 6, the association of the advertisement image file with information is stored The indicator information of the file 丨 丨 is unlocked or decrypted, and an associated file 11 is requested to be sent to the indicator (S7). In the present embodiment, the index of the associated file 丨 丨 assumes that the position of the server device 20 on the network, the bus in the file device 23 existing in the associated file 丨, and the file name of the associated file 11 , Has been specified. Upon receiving the transmission request of the related file 11, the server device 20 reads a predetermined related file 11 such as an HTML file, a sound file, and an image file from the file device 23, and sends it to the terminal device 30 (S8). The associated file execution means 3 of the terminal device 30 that has received the associated file 丨 will deliver the associated file 丨 丨 to the plug-in software that conforms to the type of each associated file 11 for execution (S9). Associated files U prepared by the advertiser corresponding to the advertising image project 5 with information in advance, so that the advertiser can visually and audibly display various information provided by the user to the user. As mentioned above, according to this embodiment, by storing the index of the associated file -14- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) c Please read the phonetic on the back first? Please fill in this page again for matters} H ϋ n n ^ eJ · n n n n 1 ϋ 1. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 522302

The image floor plan provides users with higher prices than in the past. It is easy for users to send various reports to advertisers: fetch operations, and at the same time, it can achieve high efficiency for advertisers. Cantonese 2 1 'As long as you drag and drop the advertising image that is no different from the past, you can store multiple pieces of different information in the local device's local needs: so the operation is efficient.' Shortening users' connection to the Internet and reducing the network burden # and for dial-up Internet users to help save Internet costs. And also collectors can feel happily, wood advertising images. Nonetheless, for advertisers, compared to previous targets, advertising can be more likely to be used by users, and advertisers can collect: f Various information provided to users and provide them, so for advertisers: 3 'also Get a great ad system. In addition, when creating a Web page, it is only necessary to arrange the advertisement image in a row, and it is not necessary to attach a link label to the advertisement image, thereby reducing the production negative # of page correction. In addition, the user can access the image with information stored in the local building device at any time, which is convenient for the user. In the prior art, there is a shortcut (bookkeeping mark; bOOk melon) created by dragging the sign S to the bureau file with functions similar to the above, but the icon of the shortcut does not depend on the link The destinations are all the same, which makes it difficult to identify. In contrast, if the advertisement image file with information according to this embodiment is included, the advertisement image can be directly managed by its appearance. Called the visual recognition of visual bookkeeping signs, the target advertisement image can be found at a glance. Therefore, Zlai-15- This paper size is applicable to China National Standard (CNS) A4 (210 X 297) Mm)

Install -------- Order ---------% · (Please read the notes on the back before filling this page) Intellectual Property Bureau, Ministry of Economic Affairs, Consumer Consumption Cooperatives, India 522302, Intellectual Property Bureau, Ministry of Economic Affairs Printed by employee consumer cooperatives A7 B7 V. Inventive use (13) It is possible to standardize the advertising image file with information in this embodiment as the visual bookkeeping mark of the play mode. It is worth mentioning that the advertising images used are based on custom image file formats such as .jpg and gif, so it is extremely easy to introduce and implement existing systems. Next, an embodiment of an apparatus for creating an advertisement image file with information will be described with reference to Figs. 5 and 6 as follows. The device for creating an advertisement image file with information shown in FIG. 5 includes: a storage means 10 for storing the advertisement image file 101, for inputting index information 1 of a related file related to the advertisement. The input means 10 of 3 and the data processing means 105 for storing the index information 103 of the associated file input by the input means 104 in the advertisement image file 101. Advertising image file 101 is a conventional general image format such as .jpg.gif. The memory means 102 can use all the memory means for storing the advertisement image file 101. The association index information 103 is the position on the network where the association file disclosed in the previous embodiment was stored, and the presentation method is as long as it is not suitable for the target network. The input means 104 is, for example, a keyboard for inputting characters. The data processing means 105 includes CPU (Central Processing Unit) and Ram (Random Access Memory). The storage of the index information 103 of the advertising image file can also be stored in the format of the advertising image file = space area, which can also be stored using electronic watermark technology, or it can be attached to the advertising image file. The header area or tail area of the image data body on the format. The index information is based on one or a plurality of storages. The storage can also be compressed or encrypted. / Next, the operation of this device such as τ will be described with reference to FIG. 6. This is the book (please read the precautions on the back before filling out this page) Strictly installed -------- Order ---------. -16- 522302 Employees' Cooperatives of Intellectual Property Bureau, Ministry of Economic Affairs Printing A7 B7 V. Inventive Course (14) The CPU (computer) of the data processing means 105 executes the program of creating the advertisement image file with information and it is realized. When the device is set to the working state, the first data processing means 105 accepts the selection of the advertisement image file 'and the input of the index information of the associated file from the input means 04 (s101). The acceptance of the input can be achieved, for example, by displaying an input form on a display section (not shown) for the user to act as the input means 104 and filling necessary items into the input form. The selection of the advertisement image file 101 can be achieved by designating the bus ′ in the memory means 102 of the memory means 101 for storing the advertisement image bridge case 101 with the file name of the advertisement image file. The selection of the advertising image file 101 and the input of data processing means 10 of the index information 103 of the associated file will read the advertising image file 101 from the memory means 102 to the working area of the ram (S 102) ', And stores the transfer information of the associated file 丨 03, creates an advertisement image file with the information, and outputs it to the outside. The storage destination of the advertisement image file with information can also be a file device of a servo device, or a removable medium such as a CDROM or a floppy disk. If the latter method is adopted, it can also be distributed to users as an additional green for example, a magazine. Furthermore, in each of the above embodiments, the advertisement image sending program 12, the advertisement image management program 8, and the advertisement image file creation program with information may be read by a computer-readable medium. . The above embodiment will be explained in more detail as follows. In the following description, "image data processing" is equivalent to the management program 8 described above. The "window 402 for image data processing" corresponds to the management window 6 described above. [Structure of the image file] Figure 7 is one of the data structure of the image data used in the above embodiment. -17- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read first Note on the back, please fill in this page again) ^ 1 ^ --------------- 522302 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs ^^ A7 _______B7___ V. Description of Invention (15) Example. The image file shown in FIG. 7 includes a starting portion 51 indicating the beginning of a data stream, and an image data portion 5 2 'for describing image display data, which is used to describe a data file that does not affect the image display. The comment section 53 of the information and the end section 54 indicating the end of the data stream. For example, jpEG (Joint Photographic Expert Group) file or GIF (Graphic Interchange Format) file uses this kind of "material structure." The identification information added to the above image data or index information such as Url can be described in the comment section 53 as information that will not affect the image. In addition, even if it is another image format, as long as it is a format having an information area that does not affect image display, it can be described in that area. In addition, in the image file data stream, the area that will be ignored when displaying the image can be recorded with the identification information inherent to the image data, one or more indicators of information, and a menu corresponding to the image file Item index (㈤⑶u index), or / and program entity. In addition, image data can also be added using the digital electronic watermarking technique as described above. In the following description, identification information or index information attached to image data is referred to as "image-related information". And the image file to which the image related information is added in the image data is called the "information image building case". [Structure of Image-Related Information] FIG. 8 is a structure diagram of image-related information. The image related information shown in FIG. 8 (a) includes information including the image name, pass word, expiration date, thumb image, category, and key word. . "Image name" is the name of the image displayed on the image data processing window 402 in a thumb-claw display (preview) manner. "Password" is the capital __________ * 18- This paper size is applicable to the standard CNN A4 size (210 X 297 public love " 7 -------------- ( Please read the precautions on the back before filling out this page) Order: 522302 A7 -------- B7 _ V. Description of the invention (16) The pass for user input when the image file is supplied to the image data processing This means that users who only know the password can register information image files in image data processing. "Validity period" is the validity period of information image files supplied to image data processing. The expiration date, the child information image file is automatically deleted from the recording area of HDD33. The "thumbnail image" is when the information image file displayed on the browser is supplied to the image processing window, and displayed on The image files on the browser are replaced by the image files displayed by the thumbs in the image processing window. "Category" refers to the information files that are supplied to the image data processing, and designated to store the information image. Information of the file's folder (h〇ider). If the processed folder does not exist, a new folder with the specified name will be newly created. Γ; Keyword ”is used when image data processing is used to retrieve the information image file that has been supplied. Retrieve key (retrieve. As for the image-related information shown in Fig. 8 (b), it is to assign the command name, action table, mouse (pointing device) operation to each index information, and platform (Platform) is formed as a group and connected together. "Indicator information" is used to specify the location of files on the local computer or on the Internet. Such as file names and the location of resources on the local computer. Common name, UNC (Universal Naming Convention) indicating the location of resources in the network environment, URL (Uniform Resource Locator) indicating the location of resources on the Internet, intranet Or URIs (Common Resource Identifier-19- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm)) (Please read the notes on the back before filling in (This page) Equipment · Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 522302 A7 V. Invention Chen Ming (17

Un, n ^ ResourceIdentifiers), etc. "Command name" is the display name to be used when the TF indicator content is displayed in the option list. For example, "access to the home page". The "menu" refers to a menu that is displayed on the display means 37 and can be selected when the mouse right button is clicked, for example. The "measure list" is used to specify the operation of image data processing. The operations that can be specified include, for example, whether to save the file indicated by the index information of the information image file when the information image file is supplied to the image data processing, and store it in the HDD (memory means) of the terminal device 30. 33 ·, and whether to automatically execute the file technique, and how to implement the file (subtitle (telop) display, image reproduction, sound reproduction, etc.), etc. "Mouse operation assignment" is used to set the mouse operation when accessing the index information. The setting types are double-click, Shift + double-click, Ctrl + double-click, Alt + double-click, etc. "Platform" is used to specify the environment (platform, 0s) suitable for the files indicated by the indicator information. For example, when 〇s3〇i is windows (trademark), the image data processing will select the index corresponding to the information of windows and display it on the above menu. [Access to Index Information] The method of accessing the index recorded in the information image file in the terminal device 30 is described below. (1) Method of using the menu to select the employee's consumer cooperative association of the Intellectual Property Bureau of the Ministry of Economic Affairs (please read the precautions on the back before filling out this page) • Lu · Figure 9 is the method of using the menu to select access to the indicator Illustrating. The user operates the mouse 39 (pointing device) so that the indicator 403 is superimposed on the image 405 supplied to the image data processing window 402. Then, the user clicks the right button 39. When the MPU31 (information processing means) detects the click, it reads the information image file corresponding to the image 405 from the memory means 33 -20 This paper size applies the Chinese National Standard (CNS) A4 specification ( 210 X 297 mm 522302 V. Description of the invention (18 Image-related information printed by the Intellectual Property Bureau Employee Consumer Cooperatives in the Ministry of Economic Affairs (Figure 8 (b)), and generate a menu display information. That is, 'will be "command name It is extracted as a menu item, and the menu 55 is displayed on the display means 37. Then, the user operates the mouse 39 to move the pointer 403 and superimpose it on the menu item to be selected. Then, click and hide 39 Press the left button to select _ menu items. When mPIJ3 丨 detects the click, it refers to the image related information (Figure 8 (b)) and enters the finger information corresponding to the selected command name into the browser 3. 〇3 to access this indicator. MPU3 1 When a file returned by the server is received according to the access destination, the received file will be executed according to the measure table corresponding to the command name selected this time. For example, execute By REALPLAYER ( Trademark) image reproduction, etc. Among them, the menu item displayed when the image displayed in the image data processing window 402 is clicked depends on the content of the image-related information embedded in the information image file In addition, the information image file containing the image related information is sent by the servo device 20. That is, the menu item displayed by a mouse click depends on the information downloaded through the servo device 20. One point is where the feature lies. (2) Using the mouse operation method When the image data processing window 402 is selected, the mouse 39 button operation and the keyboard 38 key operation can be performed corresponding to the operation. The pre-footed information index is accessed. When the mouse 39 operation and the keyboard 38 key operation are performed, the MPU 31 refers to the "mouse operation assignment" in the image association information (Figure 8 (b)). Judge whether there is a compliance operation is defined in it. If there is a compliance operation has been defined in it, then read the corresponding -21 This paper size applies the Chinese National Standard (CNS) A4 regulations (210 X 297 mm)- - -------- * Equipment --- (Please read the precautions on the back before filling out this page} · 522302 A7 V. Invented (ig) as <indicator information, and enter the indicator in the cloudy view Device M) This indicator performs the access operation. When MPU3 1 receives the daily rate / household. 'Takazuka research% 10, sigh f, access destination by the server # "^ W W'," corresponding to this time The selected command name is line U. The receiving case is possible. However, multiple measures can also be assigned to R—mouse operation. Wu [Specific example of access to Beixun indicators] Access: Access operations to information indicators A specific example of the operation is described below. Here, the "subtitle display power" is shown in the measure table shown in Fig. 8 (b). Figure H) is an explanatory diagram of the subtitle display operation. When the definition of the measure table is shown as "*", For the corresponding index information, specify the index of the main body of the subtitle to store the subtitles. For the measure table, specify to download the information image file and also compete with j to save the main body on the local disk Uoca dlSk. ), And specify the action (control code) for subtitle display. In addition, for the assignment of mouse operations, for example, specifying the click operation of the left button

(The above designation is usually provided by the server-side information image: line). ~ I When the terminal device 30 supplies the information image file with the image-related information from the image viewer 303 to the image data processing, the MPU 31 refers to the image = link information, and starts to save the index designated by Γ. Do access ^ work. ^ Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs (Please read the notes on the back before filling out this page)

After P, download the subtitle text file from the server that meets this index and save it in local HDD33. After that, when the user operates the mouse 39 and clicks the button to select an image displayed in the image data processing window 402, MPU3 1 refers to the image correlation information of the selected image and confirms that it is defined in the measure. Control of the table ^ -22 This paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 mm) 20 522302 V. When the invention 1¾ Ming (Ma "subtitle display", as shown in Figure 10, that is, in the image View of data processing = In the area (or outside the area), an elongated window for displaying subtitles is displayed, and the text of the subtitles read from HDD33 is scrolled in this window. As shown in Figure 10, if provided For a plurality of images 405 and 405, 2 may display different subtitles according to the image selected by the operation of the mouse 39. [Information and image file supply for image data processing] In the implementation form, the information about image data processing, image file = supply can be achieved by dragging and dropping operations from the browser's window 401 to the image data processing window 402. Speaking of Yue Yue, but the following will provide other supplies (1) Drag and drop from the menu, Figure 11 is an illustration of dragging and dropping from the menu. As already mentioned, click the right button of the mouse 39 to make the menu 55 ( The first management area) display, and then use the mouse 39 to select the menu item for information image addition. The menu for information image addition, for example, the top of Figure 8 (13); Meaning, the control code of the measure table is set in advance to the image-specific control code. When the user operates the mouse 39, the menu item for the information image addition is dragged and dropped to the window of image data processing 402 (second management area), the MPU31 will soon detect the operation and refer to the image association information. (Figure 8 (b)). Then, check the control table I control code in the menu item corresponding to the operation. After confirming that it is "Image Addition", the access operation of the corresponding index will be started. When the newly compiled information image file is downloaded from the pre-footed server corresponding to the access, MPU3 丨 and -23- Chinese paper standard (CNS) A4 Specifications (210 X 297 public love) t -------- tl --------- (Please read the precautions on the back before filling this page) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 522302 A7 V. Description of the invention (21 Browser 303 supplies information to image data processing. The processing of image files also supplies newly downloaded information image files to image processing. If you use the above method, it is unnecessary The advantages of opening the browser one by one in order to supply newly edited information image files. Toda…: You can also use the mouse 39 to click on the information image addition menu to download the newly edited information image files. And the way in which the image data is processed. In addition, you can also archive the newly edited information image files in other information image files that have been supplied. At this time, Mpu31 does not access the server on the network when the menu item (the first management area) for information image addition is dragged, etc., but refers to the current information image file. The image-related information is read from other information registered in advance, and is supplied to the image data processing (second management area). In this case, there is an advantage that it is not necessary to individually connect to a server on the network for supplying newly edited information image files. (2) Drag and drop from the mail software can also take the information image file attached to the mail software and drag it to the image data processing window 402, so as to supply information to the image data processing image bridge case. . The browse window of the mail body or the confirmation window of the attached file will be the first management area. At this time, the information image file can be placed on the e-mail and circulated for the use of the recipient, so efficient information dissemination can be achieved. (3) Drag and drop from any folder can also be temporarily copied from the browser or mail software to the predetermined folder-24 This paper size applies the Chinese National Standard (CNS) A4 specification (21〇x 297 mm) ( Please read the precautions on the back before filling out this page) Γ Pack 1 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 522302 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7--*-~ —— 丨-V. Invention Explanation (22) The information image file is dragged from the folder (first management area) to the image data processing window 402 (second management area) and supplied. mpu3 1 is about to detect the drag and drop operation from any folder to the image data processing window 402, and supplies information to image data processing in the same way as the drag and drop operation from the browser described above. . (4) Supply methods other than drag and drop operations For the supply of information and image files for image data processing, other operations can be achieved instead of the drag and drop operations described above. For example, MPU3 1 can detect the presence of image data. After the externally managed information image file has been clicked and selected, the information image building plan is supplied to the image data processing method. In addition, it is also possible to take the image information that is managed outside the image data processing and copy it on the editing board (cHp_b〇arcj), and then paste it from the male editing board to the image data processing window 402. , The operation is detected by MpU3 丨 and the information image file is supplied to the image data processing party (5) from the supply of green media such as CDROM. In addition, the information image file can also be read by a computer such as CDROM The Green Media Supply. At this time, the information image files displayed in the folder (the first management area) of the CDROM can also be used for image data processing by dragging and dropping operations, clicking operations, and copying and pasting operations. The second management area) method can also be adopted when the Cdr0m is opened to enable the installation software (installer) to automatically start, and the installation software will be recorded in (:] 〇11〇] ^ and other information image building case Image data processing method. In addition, when the installation software supplies information image files, you can also use the installation software. -25- This paper size applies Chinese National Standard (CNS) A4 specification (210 X 297 public love) (Please read the precautions on the back before filling this page) Binding --------- 522302 A7 ---- B7 V. The invention is clear (23) Information that the physical examination has been completed in the supply of image data processing Image files, and only select the information image files that are not supplied and process the image data. If you follow the above method, you can use the information image files as an appendix to a magazine to distribute them, etc. Benefit for unspecified users [Composition of the first management zone and the second management zone] As shown in Figure 2, the first management zone and the first management zone can be provided in the form of independent windows (processes, programs), but can also be provided in other forms. Several embodiments are disclosed below. Fig. 12 is a window 401 for providing a web browser and a window 402 for processing image materials in a single program. By operating the input means 35, the display above the window is selected. An example of selecting a tab to display the selected window in one of two ways. It first accesses the information image file 400 displayed on the window 401 of the Web browser. Operation to register the window 402 of image data processing located in the background. For the method of accessing the information image file 404, the above-mentioned various methods can be adopted. Then, the input means 35 is operated to display the selection mark to process the image data The window 402 is displayed. In this way, the information image file that has been registered in the image data processing can be accessed. In addition, FIG. 13 is a display showing a setting frame structure A window is provided by using one frame as the window 401 of the Web browser, and another frame is provided as the window 402 for image data processing. In this case, when the window 401 of the Web browser can be easily implemented, The information image building case 404 uses the drag and drop operation to drag and drop to the image data processing box access operation, but -26- this paper size Turnover Standard (CNS) A4 specification (210 X 297) Li) ------------ install.— (Please read the notes on the back before filling out this page) «-Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 522302 A7-B7 V. Invention Speaking (24) According to the other access methods described above, information image files can also be supplied for image data processing. On the other hand, in FIG. 14, when the information image file 404 displayed in the window 401 of the Web browser is accessed, the processing means 31 will soon start the plug-in software installed in the Web browser. For the access method of the information image building, the above-mentioned various methods can be adopted. The activated plug-in software adds management of the newly edited information image file to a part of the 'HTML building case which is previously stored in the memory means 33 as a second management area. Then, the local HTML file after the newly edited information image file is added as the second management area 402 is unwinded to the Web browser. When a partial HTML building is unpacked in a Web browser, it can also be unpacked in an existing Web browser, or a new Web browser can be launched || [Encryption of image-related information] The following describes encryption of image-related information (encryption) attached to image data. [Encryption Processing of Servo Device] The servo device 20 has a function of adding image-related information to image data to the encryption processing. The cryptographic algorithm can be updated at regular intervals. Encrypting the image-related information can prevent a third party from using the image file by unauthorized addition, deletion, or modification of the image-related information. [Decryption processing of the terminal device] When the terminal device 30 and the MPU3 1 want to refer to the image related information attached to the image data, they need to decode the image related information. Xie poor -27- This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page)

nnnn I -OJ · nn · ϋ n ϋ i_l ϋ I Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs and Consumer Cooperatives 522302 A7 B7 V. Application (25) The algorithm is corresponding to the cryptographic algorithm of the servo device 20 and is pre- Stored in HDD33. However, since the cryptographic algorithm of the servo device 20 is updated after a certain period of time, when the cryptographic algorithm of the servo device 20 is updated, the decryption algorithm of the terminal device 30 also needs to be updated to be suitable for An updated cryptographic algorithm. [Update of the decryption algorithm] According to the servo device 20, the version of the decryption algorithm stored in the terminal device 30 is stored in the management information according to each id (ip address) of the terminal device. Library. If the cryptographic algorithm of the image and associated information is updated in the servo device 20, a flag (nag) is raised in the IDs of all the terminal devices, and the terminal devices that access the servo device 20 afterwards are raised The indicia corresponding to the ID of the terminal device sends a decryption algorithm corresponding to the new cryptographic algorithm to update it. Then, the flag corresponding to the updated terminal device ID is released. The decryption algorithm is stored in the HDD23 of the servo device. The image data processing has information. When the image file is supplied, try the decryption of the image-related information contained in the image file, and check the decrypted image. Whether the data structure like related information has normal functions. And if the decrypted data structure is abnormal, the supply of the information image file is prohibited. This ’can prevent the supply of illegally modified information graphics cases. In addition, the identification of improper information image files can also be implemented based on the identification information attached to the image data. Finally, 'on the information image file (icon; ic〇n) embedded image related information (form') can be used in addition to the above to create a program package in the form of icons -28- This paper size applies Chinese National Standards (CNS) A4 size (210 X 297 mm) (Please read the notes on the back before filling out this page) _-φι ^ -------- tr ---------% · Intellectual Property of the Ministry of Economic Affairs Printed by the Consumer Cooperative of the Bureau of Staff 522302 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Invented (26) (package), you can also use small software such as Java (trademark) or

Active X (trademark) controls are implemented as a package. java program

Language software and Active X control are program units that can be executed by NETSCAPE (trademark) or ITERNET EXPLORER (trademark). The executable code is described in the Java programming language software system with intermediate code, and in the Active X control system with the CPU's native code. Each of them can be started by the browser. carried out. In addition, the Java programming language software and ‘Active X Control’ can make its graphic display on the browser's display surface. If you use these Java private styles for small models, Active X controls, etc., you need to prepare applets sufficient to display images to replace the icons that embed related information. In addition, where the icon is displayed on the browser using the (IMG) tag, the (EMBED) tag or the (APPLET) tag is used to make the small software implementation = OK. As for the embedding of related information, both can be implemented in the form of programs. Industrial Applicability Since the present invention has the above-mentioned structure and functions, according to these, the index of the associated file is stored in the advertisement image file to provide the user with an additional price, which is higher than the conventional advertisement image. There is a kind that has not been available before: users can easily save all kinds of information sent by advertisers = at the same time, for advertisers, it can also enable them to achieve superior online advertising methods and systems. This paper size applies to ^ iii ^ (CNS) A_4 specifications ⑽χ (Please read the precautions on the back before filling this page) · I — I III— ^ — — — — — — — — — -29-

Claims (1)

522302 A8 B8 C8 D8 Application for profit search A wide network t1 ^ Kawaguchi method, which is used to store + 4 k + clothing used to send advertising images, and to receive sent by the servo device The advertisement image is displayed to the user ’s terminal device and connected to the Internet to communicate with it: The advertising system is characterized by the following features: The fixed image record system uses pre-stored one or more discs :: Off Information-related advertisements based on related indicators; like "'When a poor message attached to an ad image file that has been stored in a local file device of a terminal device has been accessed, a request is made to store f指标 The index of the associated file of the advertisement image file with the information is issued = ', the associated file, and the terminal device executes the associated file that is delivered to the terminal device in response to the request. An online advertising system: it is used to display the advertisement server file used to send advertisement images and the terminal device used to receive the advertisement image files sent by the server device, and connect to the network. The advertising M towel formed by the line can be communicated, which is characterized in that: the advertisement image building case is an advertisement drawing case with information that is created by storing one or more indicators related to the advertisement &lt; associated files And has: β associated file request means, which is used to detect the access operation to the advertising image file with information that has been stored in the local file device of the terminal device, and requests to be stored in the attached file The advertisement of information ^ The index of the associated file like the file sends the associated file; and the associated file execution means is used to execute the associated file delivered to the terminal device in response to the request on the terminal device. 30- ^ The paper size is applicable to the Chinese National Standard (CNS) A4 specification ⑽ x 297 public (please read the precautions on the back before filling this page) -------- ^ ---------. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed A8 Β8 C8 D8 'Scope of patent application 3 · —A servo device with an advertisement image transmission hand according to the final image building case ^ The advertisement is sent on request: The right is a verbal device, which is characterized in that the advertisement image transmission means is used to send several associations related to the advertisement: firstly-stored or replayed the image file. "Heart of information with a wide range of information 4 · A reading program for recording advertisement image transmission programs to be issued in accordance with the requirements of the terminal device ^^ 1 A recorded computer-readable image transmission program, which is characterized by" quotation " This program is used to make the computer send pre-stored information related to the related project indicators with attached information. Second report: Like V 5 · A terminal device, which is used to stop the siege. It is characterized in that the advertisement image file is displayed to the households using the advertisement image to save money and related to the related building case. Advertising image file of information; and has an associated 'clothing request means' which is used to detect the access operation of the advertising image marked with information after the local file device which has been stored on the 2-terminal device' And request that the associated file be sent to the associated file index stored in the advertising image file with the information; and the associated file execution means, which is used to execute the associated file delivered to the terminal device in response to the m request on the terminal device. 6. — A kind of media for the advertisement management program of green advertisement, which is for use ----------- install -------- order ---------. (Please (Please read the precautions on the back before filling this page) -31-522302 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs C8 ________ D8-~ ------- VI. Application for Patent Scope i to display advertisement image files The end for the user is characterized by: it is used for the computer to detect the access to the advertising image building with the information stored in the local building of the terminal device, and execute the request to The associated file index of the advertising image project stored in the advertising image building case with information is sent to the associated file of the related file to request processing of the required advertising image management program. 7 · Advertising image file with information The creation device is characterized by having: a memory means storing an advertisement image file; an input means for inputting an associated file index related to the advertisement; and an associated file index input via the input means for storing in an advertisement map Data processing methods like archives. V 8 · —Species The media for creating a program for recording advertisement image files with information is characterized in that it is used for advertisements having a memory means storing the advertisement image files and an input means for inputting related file indicators related to the advertisement Image file creation device; and the computer has a program for creating an advertisement image file with information for data processing of the data related to the input of the relevant building case indicators input by the input means in the advertisement image file. Mouth (please read the back first) Please pay attention to this page and fill in this page) ▼ Stupid · nnn · 1 n ϋ «ϋ ^ &quot; Ja nn -ϋ nnn 1 I Lu · -32- This paper size applies to China National Standard (CNS) A4 (210 X 297) %)