513643 經濟部智慧財產局員工消費合作社印製 A7 _______B7 ___ 五、發明説明（丨） 衣發明之頜域 本發明與廣告領域相關。特別地說，本發明包含一種 廣告系統與方法，其包括提供適當的酬報給廣告系統相關 的廣告資料觀看者的方法。本發明，在某方面，揭露一種 機構用以吸引大眾觀看及回應經由伺服器環境或是網際網 路而由廣告商所傳遞的廣告。 车發明之背景 ,, 在廣告世界裡，一方面，廣告商的主要目的就是產生 吸引消費者注意的廣告。另一方面，消費者有時厭倦廣告 ，因此，如果可能的話，常常試圖避免廣告。 針對這個議題，廣告傳遞的頻道發起一種酬報系統’ 開始提供酬報給觀看和回應廣告的消費者。雖然剛開始成 功地吸引消費者注意，但是隨之的現行酬報機構卻有些問 題。首先，酬報觀看和回應廣告的消費者的整個槪念並不 是好的商業實行，因爲其增加了廣告計劃的成本。第二’ 普遍認爲酬報的吸引力有時是存疑的，因爲廣告傳遞頻道 施予實質的酬報並不是正常的實行，這也是因爲成本考量 Ο 本發明目的之一就是減輕至少與習知技術相關的一個 問題。 本發明的另一個目的就是增加參與的廣告商之廣告活 動的效果。 本發明的另一個目的就是使得給觀看者跟廣告有關的 3 本紙張尺度適用}國國家標準（CNS ) A4規格（210X297公釐） (請先閱讀背面之注意事項再1®本頁) 裝-513643 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 _______B7 ___ V. Description of the Invention (丨) The Jaw Field of the Invention This invention is related to the field of advertising. In particular, the present invention includes an advertising system and method including a method of providing appropriate rewards to viewers of advertising materials associated with the advertising system. The present invention, in one aspect, discloses a mechanism for attracting the public to watch and respond to advertisements delivered by advertisers via a server environment or the Internet. Background of the invention of the car. In the advertising world, on the one hand, the main purpose of advertisers is to generate ads that attract consumers' attention. Consumers, on the other hand, are sometimes tired of advertising and therefore often try to avoid advertising if possible. In response to this issue, the advertising delivery channel launched a reward system ’which began to provide rewards to consumers who watched and responded to advertisements. Although initially successful in attracting consumer attention, the current payroll agencies that followed have some problems. First of all, the rewards of consumers who watch and respond to advertisements are not a good business practice because they increase the cost of advertising programs. Secondly, it is generally believed that the attractiveness of rewards is sometimes questionable, because the actual rewards given by advertising delivery channels are not normally implemented, and this is also due to cost considerations. One of the purposes of the present invention is to reduce at least the related technology. A problem. Another object of the present invention is to increase the effectiveness of the advertising activities of participating advertisers. Another object of the present invention is to make 3 paper sizes relevant to advertisements applicable to viewers} National Standard (CNS) A4 (210X297 mm) (please read the precautions on the back first and then 1® this page).
iT 線 513643 A7 B7 五、發明説明（〆） 酬報，能夠讓他們激起高度的興趣及刺激。 本發明的另一個目的就是允許廣告傳遞頻道能夠更有 效地利用它們的資金去吸引大量的消費群且仍然維持獲利。 #發明之摘要 本發明使用伺服器爲基礎的架構提供以酬報爲基礎的 廣告系統，這系統包括 一個廣告顯示模組，用以顯示至少一個廣告給觀看者 一個酬報模組，與觀看者相關，用以決定一酬報値， 其與觀看至少一個廣告或者是部分相關， 和 一個拍賣模組，用以使用部分的酬報値出價以交換貨 物或/和服務酬報。 廣告較佳地顯示在觀看者電腦。系統較佳地包括一觀 看者桌上模組，用以決定觀看的廣告和/或一資料庫，用以 儲存廣告、酬報、觀看者的詳細資料、和/或拍賣出價和/ 或一伺服器應用軟體，用以在桌上模組和資料庫之間溝通 0 本發明也提供一種方法，使用伺服器爲基礎的架構提 供酬報爲基礎的廣告系統，本方法包括： 提供用以顯示至少一個廣告給觀看者， 提供一酬報値，其與觀看者觀看和或回應至少一個廣 告或者是部分相關，和 4 (請先閱讀背面之注意事項本頁) 、v5 經濟部智慧財產局員工消費合作社印製 本纸張尺度適用中國國家標準（CNS ) A4規格（21〇Χ297公釐） 513643 A7 B7 五、發明説明（>7 ) 提供一拍賣爲基礎、買回部分的酬報値，其爲觀看者 所發起，用以交換貨物或和服務酬報。 該酬報値較佳地以點數或非金錢爲基礎的酬報。較佳 地酬報點由任一項提供： 購買貨物和/或服務、 參與調查、和/或 觀看者瀏覽網際網路的活動。 觀看者可能是一個或多個觀看者，如一群。 在某一方面，本發明係包括 •設定一個或是多個拍賣站。每個拍賣站都有公開給 會員出價的酬報項目。會員爲立約購買服務的消費者。出 價係使用會員從觀看和回應經由服務傳遞的廣告所累積的 點。 •安裝客戶應用軟體至會員的計算設備。除此之外’ 本發明包括一套伺服器應用軟體的設定。客戶和伺服器應 用軟體負責傳遞廣告給會員，酬報點給觀看和回應廣告的 會員。 基本上，本發明起源於此認知：一個改良的廣告酬報 系統和方法可以藉由酬報與積點系統的各方面結合來歸屬 或測量觀看者的頻率而提供，因此提出觀看者的預期和把 這些與酬謝的拍賣相結合，用以增加提供給觀看者的酬謝 的價値，因此，提出廣告商的預期。 較佳實例之說吸 5 本紙張尺度適用中國國家標準（CNS ) A4規格（210X 297公釐） (請先閱讀背面之注意事項v 裝-- r本頁) 訂 經濟部智慧財產局員工消費合作社印製 513643 A7 B7 五、發明説明（) J---------批衣-- (請先閲讀背面之注意事項本頁) 本發明之較佳實施例將會參照附圖而描述，其中 圖ΙΑ，IB，1C和1D說明很多方式觀看者可以觀看 廣告和獲得相關酬謝的表示， 圖2以槪要的方塊圖來說明本發明的實施例， 圖3以槪要說明獲得酬報的相關步驟的流程匱|， 圖4以槪要說明一同步化的流程圖， 圖5以槪要說明與網站標籤有關的流程圖， 圖6以槪要說明一點取穿越方法的流程圖，和 圖7以槪要說明與拍賣方法有關的流程圖。 在實施例中，酬報點會賞給觀看廣告、參與調查、購 買產品和相似種類活動的會貝。明顯地，本發明不應該只 限定於這些活動。 -線· 會員爲記錄於參加本發明酬報系統的觀看者。會貢胃 要下載和安裝桌上客戶軟體。此軟體負責與伺服系統溝通 ，用以轉移如廣告和會員資訊的資訊。它也負責在會員電 腦螢幕上廣告的顯示和在客戶電腦上使用者資訊和側像的 管理。 經濟部智慧財產局員工消費合作社印製 這些圖在會員電腦螢幕上顯示廣告的顯示。會員觀看 這些廣告會獲得酬報點。區域101和103顯示廣告顯示在 會員電腦螢幕1〇〇的底部。每個廣告都能有不同的觀看點 數。這些點數以小數字顯示給會員，如區域105中，出現 於廣告的角落。在某例子中，會員所能藉由觀看廣告獲得 的酬報點數是固定的，且對於所有的廣告都是一樣。在這 種情況下，固定的觀看點數只需經由電子郵件或會員註冊 6 本紙張尺度適用中國國家標準（CNS ) A4規格（210X 297公釐） 513643 A7 B7 經濟部智慧財產局員Η消費合作社印製 五、發明説明（<) 的過程中跟會員溝通一次。桌上客戶記錄廣告正在顯示的 時間量。一旦桌上客戶已經顯示廣告一事先定義的時間量 ，例如，20秒，它就把相對應的觀看點數給會員。假設桌 上客戶停止顯示廣告，之後計時器就重設爲零。 除此之外，桌上客戶能夠計數會員閒置的時間量。藉 由偵測會員使否敲打鍵盤任何鍵或是敲打滑鼠而達成。舉 例來說，假設機器正在執行微軟視窗，可以藉由視窗訊息 系統的“在閒置”呼叫而達成。當桌上客戶偵測到會員已經 閒置超過一特定的時間量，如15分鐘，它啓動第二層廣告 111。第二層的廣告具有如聲音及視覺效果的更高層多媒體 成分。這些多媒體廣告可以用快時間或是電影格式或是任 和其它多媒體格式儲存和可以用第三公司的軟體來顯示， 如會員電腦上可用的視窗媒體播放器或是蘋果的快時間播 放器。桌上客戶也記錄第二層廣告正在顯示的時間量。無 論何時廣告完全地顯示，桌上客戶就把相對應的酬報點數 給會員。爲了使會員看廣告而有酬報甚至當他們沒有連接 到網際網路時，酬報點數係以安全的方式記入和儲存於會 員電腦硬碟裡。爲了防止僞造資料，在資訊被寫入於會員 電腦上的檔案之前，資訊就被加密。一私鑰演算法，如 DES(資料加密標準)用於加密和解密資料。在這種情形之下 ，使用於加密和解密資料的私鑰儲存於加密演算法中。然 而，在桌上客戶的加密演算法履行爲未來可以升級的分別 模組。酬報也可以儲存於別的站，不管是中央或是由觀看 者指明。 7 ΙΊ--------泰-- (請先閱讀背面之注意事項本頁) -i 本紙張尺度適用中國國家標準（CNS ) A4規格（210X 297公釐） 513643 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明説明（U ) 同步化過程係在規律的區間啓動。在某實施例中’該 區間爲24小時，但是這個値可以由伺服系統來設定。爲了 使同步化過程發生，會員必須連接到網際網路，因爲桌上 客戶和伺服器系統之間的網路連接是必須的。假如當同步 化的時間已經到了而會員沒有連接到網際網路，桌上客戶 就只會在下一次會員連接到網際網路的時間啓動同步化。 在同步化過程中，桌上客戶傳遞會員身分(使用者識別及密 碼)和一串客戶看的廣告的廣告碼給伺服系統。當何服系統 接收到資訊，它會跟會員資料庫確認會員身分。假設確認 成功，伺服系統處理一串的廣告碼以尋找每個廣告的觀看 酬報點。觀看點數從廣告活動資料庫的廣告中扣除且加給 會員點數資料庫裡的會員。 在另一實施例中，假設酬報並不是儲存在觀看者的設 備上，同步化會在指明的區間進行。舉例來說’假設酬報 儲存在中央的位置，同步化可能會自動地執行或是經由觀 看者授權執行。 在處理所有廣告碼之後’會員擁有的全部酬報點就顯 示和儲存（假設如此設定）至桌上客戶。桌上客戶以此値更 新它擁有的酬報點計數器且顯示給會員。 圖1C說明吸引會員至廣告商的網站的另一個方法。 它即時地顯示在網頁瀏覽器上會員可以從參訪某網站得到 的點數。桌上客戶有有一串的‘式樣’表示在120 ’其爲了標 籤目的而將使用去比對網頁內容。區域130顯示瀏覽器和 會員正在參訪的網站的內容。當桌上客戶正在會員電腦裡 8 本紙張尺度適用中國國家標準（CNS) A4規格（2i〇x 297公釐） (請先閲讀背面之注意事項 本頁) •裝- 訂 線| _ 513643 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明説明（7 ) 執行，在顯示網頁丨3〇給會員之前，它監視和加上標籤至 符合標籤列的字串。舉例來說，微軟網際網路瀏覽器具有 程式介面允許發展者在顯示給使用者之前可以重寫網頁。 在這個例子中，一串被比對的式樣字串是“汽車”、“房子” 、“雜誌”、“運動”、“www-ahc.com”、“www,treYda」L〇m和 “yahoo.com”。從網頁130這些字“雑誌、汽車和 WWW. 符合這淸單。桌上客戶附加一個全球位址 (URL)和相對應酬報點數的gif圖片給相符的字。這些酬報 點表示會員點取這些連結可以收到的酬報點數。結果的網 頁內容之後寫回網頁瀏覽器和顯示給會員[區域140] ° 每個廣告都有由圖1A的區域102、1〇4和圖1C的 141所指示的相關點取穿越點。這些表示會員可以從點取 廣告所得到的酬報點數。當會員點取如圖1A區域108的 陰影區域的廣告或是任何如圖1C的141的標鑛連結’桌 上客戶啓動瀏覽器把會員帶至廣告商的網站151°桌i：客 戶之後開始啓動計數器以記錄會員停留於廣告商網站的時 間。同時，桌上客戶也會監視視窗訊息佇列以得知瀏覽器 視窗是否是關閉或全球位址是否已經改變至一個在廣告商 領域之外的網站。假如任何這些事情發生在事先定義的時 間量之前發生，例如20秒，則計時器重設爲零且會員得不 到任何的酬報點。舉例來說，假如某個會員點取一個廣告 ，啓動了網頁瀏覽器，且帶他至litnW/www,yaliQmQm ’但 是會員在20秒還未到之前去另一個網站如 http://www.ahc com，之後他沒有得到任何的酬報點。假如 9 張尺度適用中國國家標準（CNS ) A4規格（210、乂 297公釐了 Ί--------—— (請先閲讀背面之注意事項本頁) ••訂 線 513643 A7 ____B7_ 五、發明説明（δ ) 20秒已經到了，且網頁瀏覽器仍然在廣告商的網站，之後 桌上客戶就把點數給會員，較佳的方式是立刻給。桌上客 戶傳送會員的資訊（可以用使用者識別和密碼或是稱爲“餅 乾”的客戶識別字的形式），和對每一個廣告都獨特的識別 字，給伺服系統。當伺服系統接收到這些資訊，會以它的 會員資料庫確認此會員。假設確認成功，伺服系統從廣告 資料庫尋找這個廣告的點取穿越點數。之後從廣告資料庫 裡的廣告減掉點取穿越點數且存入會員點數資料庫裡的會 員。點取穿越的點數就以存入的確認返回桌上客戶，之後 加在會員已經賺取的總酬報點數且顯示在區域105中（圖 1Α) 〇 圖1D說明會員161從商人162進行購買。舉例來說 ，商人有台電腦163連接到(總是或是週期性地)網際網路 。當會員從商人購買一項目，商人鍵入他個別的資料(商人 識別和密碼）、購買的會員之會員識別、和會員因購買而獲 得酬報點數。商人之後點取送出按鈕以傳送資訊至伺服系 統。伺服系統以它的廣告商的資料庫確認商人識別和密碼 。假如確認成功，伺服系統從廣告商減掉點數且存入給會 員。之後確認成功就送回商人的電腦。 酬報點數的交易也可跟金融交易一起進行，如直接銀 行帳戶的登入，或是信用卡交易，其購買的資訊以電子方 式傳送至中央的信用授權伺服器。記錄酬報點數的系統和 方式可以與如此的金融伺服系統相連。。 會員可以使用賺取的酬報點數用以出價被置於其上拍 10 ^氏張尺度適用中國國家標準（CNS ) Α4規格（210Χ 297公慶) '~ (請先閱讀背面之注意事項v •裝-- If本百〇 «訂 經濟部智慧財產局員工消費合作社印製 五、發明説明（I ) (請先閲讀背面之注意事項本頁) 賣的項目。在某一實施例中，出價由線上經由網際網路上 的拍賣伺服器完成。會員從連接到網際網路上的電腦使用 網頁瀏覽器到拍賣網頁。會員必須提供他們的使用者識別 和密碼使得能夠看到拍賣網頁。 拍賣伺服器以儲存在會員資料庫的會員使用者識別及 密碼確認會員。拍賣系統允許個別及群體出價兩者。在個 別的出價，會員出價一項目且提供它想要使用的酬報點數 來出價此項目。拍賣伺服器檢查會員資料庫中此會員所擁 有的點數，了解會員是否有足夠的點數出價此項目。假如 他有，之後點數就從會員資料庫中的會員轉移至拍賣資料 庫。在群體出價中，有一全體領導者和一串的群體會員。 群體領導人首先必須創造一新的群體出價。他將會出價一 項目且鍵入他爲了出價所使用的點數。除此之外，他也必 須鍵入對於此群體他所想要使用的群體名字。拍賣伺服器 檢查群體領導人是否有足夠的點數開始群體出價。假如有 ，他用於出價的點數就轉移到拍賣資料庫且拍賣伺服器告 知群體領導人出價已經成功地被放置。一但出價已經成功 地放置，群體領導人之後钶以告知其他會員參加他的群體 。假如會員希望參加群體出價，他必須鍵入他想參加群體 的名字。資訊如群體領導人、出價項目的描述及群體出價 的總點數會顯示給會員。會員之後鍵入他用於群體出價所 希望使用的點數且送出請求。拍賣伺服器檢查會員是否有 足夠的點數參加此出價，假如是的話，用於拍賣的點數就 從會員轉移到拍賣伺服器，旦該會貝加入此群體。每〜個 本紙張尺度適用中國國家標準（CNS ) A4規格（2丨〇〆297么酱） 513643 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明説明) 置於其上的項目可以出價某一段時間，例如2個星期。一 旦時間期間結束，結果會在拍賣伺服器上公告。成功的出 價者，不管個別或是群體，是提供最高點數的出價。在最 高出價者的數目超過所能提供的價格數量的情況下，進行 幸運的抽籤以選出最後成功的出價者。成功的出價者也將 會經由電子郵件告知。拍賣伺服器將會分析拍賣資料庫以 尋找不成功的出價者且轉移他們的點數回去給會員的資料 庫。 ！. 別於以上的另一個方法是，個別或是群體可能送出出 價，此時並沒有減掉點數，假如拍賣出價成功，點數從會 員的資料庫減掉。假如沒有足夠的點數，舉例來說，因爲 過度期間購買/拍賣出價，拍賣過程可以把點數給下一個最 高的出價者。 在創造拍賣站的期間，系統將需要輸入每個可以拍賣 項目的目標細節。目標細節將允許系統根據會員的側像來 顧客化拍賣項目。該側像包括，但不限制於，會員的人口 學資訊及興趣。當會員成功地登錄拍賣區域，系統會聰明 地選擇最可能吸引他或她出價的酬報項目。 圖2是一個方塊圖說明本發明的實施例。此實施例支 援虛擬點數的酬報和置於網際網路上使用全球資訊網頁之 上產品的拍賣。伺服系統210包括一個伺服器引擎211、 網頁212、拍賣引擎213、廣告商資料庫214、廣告資料庫 215、廣告伺服器引擎216和會員資料庫217。客戶系統包 括桌上客戶軟體和網頁瀏覽器229。桌上客戶軟體包括全 12 (請先閱讀背面之注意事項本頁) ,、\呑 Γ 本紙張尺度適用中國國家標準（CNS)A4規格（210x297公釐） 513643 Α7 Β7 經濟部智慧財產局員工消費合作社印製 五、發明説明（α ) 球位址標籤模組221、廣告顯示模組222、活動偵測模組 223、第二層廣告顯示模組224和瀏覽器監視模組225。它 也包括當連接到伺服系統識別所需的會員識別/密碼226、 一串將要顯示給會員的廣告227、和會員到目前爲止所累 積的總點數228。 如熟悉此項技術的人士了解的，眾多的模組或元件可 以用很多的方式提供。 會員資料庫217包括所有會員、他們的資訊和他們到 目前爲止所累積的點數。在客戶系統內的一串廣告227都 包括正常的標語廣告和第二層多媒體廣告。這些廣告在同 步化過程中下載至桌上客戶使得會員能夠繼續觀看廣告和 賺取酬報點，即使他們從網際網路離線之後。在客戶系統 的總點數228最佳以加密的格式儲存使得它們不會被篡改 。這是會員擁有點數的測量和它是大部分根據會員已經累 積的觀看點數。總點數在每次同步化過程發生而更新至正 確値，如上所述。網頁瀏覽器229爲了項目出價用於連接 拍賣伺服器。 熟習此技藝的人士將體認到酬報系統可以使用其他別 於網際網路的多樣環境中。它也可以不需使用桌上客戶來 實行。舉例來說，酬報點數可以頒給每個經由電子郵件送 給會員的廣告。爲了確定會員已經看過這個廣告，在電子 郵件裡有一個會員需要去點取以獲得觀看點數的全球位址 。酬報系統並不限制於廣告工作或是商品廣告推銷的目的 。它也可用於頒給參與其他活動，如調查，的酬報點數給 13 穿-- (請先閱讀背面之注意事項本頁) :、νά 本紙張尺度適用中國國家標準（CNS ) Α4規格（210Χ297公釐〉 513643 經濟部智慧財產局員工消費合作社印製 • A7 B7_______ 五、發明説明（ 會員。除此之外，客戶系統並不只限於電腦。他們也可以 是網路電視或是支援無線應用協定的裝置，只要他們能夠 經由纜線或是無線網路與伺服器溝通。 圖3是一個流程圖顯示藉由觀看廣告獲得酬報點的步 驟。在步驟301，桌上客戶在會員的電腦螢幕上顯示廣告 給會員。在顯示期間，桌上客戶檢查以了解會員是否結束 桌上客戶或是桌上客戶是否在步驟302被最小化。在此同 時，它也啓動計時器以記錄客戶觀看這廣告的時間量。假 如廣告顯示停止，之後桌上客戶重設此計時器且停止廣告 的顯示。否則，一旦廣告已經顯示20秒’它就把觀看點數 加給會員。在步驟305中，總點數寫至會員電腦的硬碟中 的檔案之前，總點數會被加密。這防止會員試圖不法地改 變點數。桌上客戶之後選擇在步驟306廣告列的下一個廣 告用以下一個顯示。 圖4是一通訊的流程圖，’發生於在同步化過程期間客 戶系統和伺服系統之間。在被新一組廣告置換之前，每一 組存於會員電腦的廣告在一段期間中反覆地顯示。廣告的 置換發生在同步化過程期間，且需要桌上客戶系統和伺服 系統在網路上相連。當同步的時間到了，桌上客戶在步驟 401和402連接到伺服系統。桌上客戶之後得到從上一次 同步化之後會員已經累積的觀看點數且在步驟403和404 傳送給伺服器。在接到觀看點數時，伺服系統在步驟405 執行公正檢查確保客戶送的點數不超過在同步化期間最大 可能的量。假如點數超過最大可能的量，它拒絕客戶的同 14 本紙張尺度適用中國國家標準（CNS ) A4規格（210X297^5"^- Ί--------裝-- (請先閱讀背面之注意事項再本頁) “訂 線 513643 A7 五、發明説明（^ ) 步化。否則，它藉由加上觀看點數至會員已經有的總點數 以計算在步驟406會員新的總點數。在步驟407和408之 後傳送此新的總點數和新的一串廣告給客戶。 在步驟409桌上客戶之後顯不新的總點數給會貝。在 步驟410正在下載新的一組廣告也重複地顯示給會員’直 到下一個同步化週期到達爲止° 圖5說明常式的流程圖’其係執行網頁的標鑛化以顯 示會員點取網頁的部分可以賺取的酬報點數。當會員在步 驟501啓動網頁瀏覽器，桌上客戶準備監視網頁瀏覽器的 內容。它載入事先定義的一列用於比對的字串和相對應的 全球網址和點取穿越點數。之後在步驟503它開始監視將 被轉移到網頁瀏覽器的內容。無論何時新的網頁進來，如 在步驟504,桌上客戶試著比對網頁的內容與所載入的一 列字串。無論何時有一符合’桌上客戶附加相對應的全球 位址和點取穿越點數的圖像給符合的字串，如在步驟505 。當整頁被處理時，結果的網頁送回瀏覽器顯示給會員如 步驟506所示。客戶之後繼續等待另一個新的網頁。 圖6顯示當會員點取穿越之後發生的過程的流程圖。 在步驟601，桌上客戶監視會員是否點取廣告或是潮覽器 的標籬連結。如在步驟602，無論何時會員執行廣告的進 入，如滑鼠點取，桌上客戶啓動網頁瀏覽器以顯示廣告商 網站給會員，如在步驟603。步驟604顯示桌上客戶啓動 計時器以記錄會員停留在廣告商網站的時間量。假如會員 關閉網頁潑I覽器或是在事先決定時間之前離開廣告商的網 15 &張尺度適财11 @家標準（CNS ) ( 210 X297公釐)嫌 - J 批衣-- (請先閱讀背面之注意事項本頁) ,訂 線 經濟部智慧財產局員工消費合作社印製 513643 A7 B7 五、發明説明（w)iT line 513643 A7 B7 V. Description of the invention (〆) Reward can enable them to arouse a high degree of interest and excitement. Another object of the present invention is to allow advertising delivery channels to more effectively use their funds to attract a large number of consumer groups and still maintain profitability. # 发明 之 Abstract The present invention uses a server-based architecture to provide a reward-based advertising system. This system includes an advertisement display module for displaying at least one advertisement to a viewer, a reward module, related to the viewer. It is used to determine a reward, which is related to watching at least one advertisement or part of it, and an auction module for using part of the rewards to bid for goods or services and / or services. The advertisement is preferably displayed on the viewer's computer. The system preferably includes a viewer desktop module for determining the advertisements to be viewed and / or a database for storing advertisements, rewards, viewer details, and / or auction bids and / or a server Application software for communicating between the desktop module and the database. The present invention also provides a method for providing a reward-based advertising system using a server-based architecture. The method includes: providing for displaying at least one advertisement Provide viewers with a reward report, which is related to the viewer watching and / or responding to at least one advertisement or part of it, and 4 (Please read the note on the back page first), v5 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs This paper size applies the Chinese National Standard (CNS) A4 specification (21〇 × 297 mm) 513643 A7 B7 V. Description of the invention (> 7) Provide an auction-based, repurchase part of the rewards, which is for viewers Initiated in exchange for rewards for goods or services. The reward is preferably a reward based on points or non-money. Preferably reward points are provided by either: purchase of goods and / or services, participation in surveys, and / or viewer activity on the Internet. The viewer may be one or more viewers, such as a group. In one aspect, the invention includes setting up one or more auction stations. Each auction station has reward items that are openly offered to members. Members are consumers who contract to purchase services. Bids use points accrued by members from viewing and responding to advertisements delivered via the service. • Install customer application software on members' computing devices. In addition, the present invention includes a set of server application software. Client and server application software is responsible for delivering advertisements to members, and reward points to members who view and respond to advertisements. Basically, the invention originated from the recognition that an improved advertising reward system and method can be provided by combining rewards with aspects of the point system to attribute or measure the frequency of viewers. Combined with reward auctions to increase the price of rewards offered to viewers, therefore, advertiser expectations are raised. The best example is to draw 5 paper sizes that are applicable to China National Standard (CNS) A4 (210X 297 mm) (please read the precautions on the back first. V --- this page) Order the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed 513643 A7 B7 V. Description of the invention () J --------- Approval of clothing-(Please read the note on the back first) The preferred embodiment of the present invention will be described with reference to the drawings Among them, FIGS. IA, IB, 1C, and 1D illustrate many ways that viewers can watch advertisements and obtain relevant rewards. FIG. 2 illustrates an embodiment of the present invention with a block diagram, and FIG. 3 illustrates how to obtain rewards. The flow of related steps is insufficient, Figure 4 illustrates a synchronized flowchart, Figure 5 illustrates a flowchart related to website tags, and Figure 6 illustrates a flowchart of a method of taking and crossing, and 7 In order to explain the flowchart related to the auction method. In an embodiment, reward points are awarded to members who watch advertisements, participate in surveys, purchase products, and similar types of activities. Obviously, the present invention should not be limited to these activities. -Line · Members are viewers recorded in participating in the reward system of the present invention. Tribute Stomach To download and install desktop client software. This software is responsible for communicating with the server system to transfer information such as advertisements and membership information. It is also responsible for the display of advertisements on member computer screens and the management of user information and profiles on client computers. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs These pictures show the display of advertisements on the member's computer screen. Members will receive reward points for viewing these advertisements. The areas 101 and 103 display advertisements displayed at the bottom of the member's computer screen 100. Each ad can have different views. These points are displayed to members in small numbers, such as in the area 105, which appear in the corner of the advertisement. In one example, the reward points that members can earn by watching ads are fixed and the same is true for all ads. In this case, the fixed viewing points only need to be registered via email or membership. 6 This paper size applies the Chinese National Standard (CNS) A4 specification (210X 297 mm) 513643 A7 B7 Printed by a member of the Intellectual Property Bureau of the Ministry of Economic Affairs and a consumer cooperative Communication with members once during the process of making the invention description (<). The amount of time a desktop customer records that an ad is being displayed. Once the customer at the table has displayed the advertisement for a predefined amount of time, for example, 20 seconds, it gives the corresponding viewing points to the member. Suppose a customer at a table stops showing ads and the timer is reset to zero. In addition, customers at the table are able to count the amount of time members spend idle. This is achieved by detecting whether a member has hit any key on the keyboard or the mouse. For example, assuming that the machine is running Microsoft Windows, this can be achieved by a "Idle" call in Windows Messaging. When the client at the table detects that the member has been idle for more than a certain amount of time, such as 15 minutes, it activates the second layer of advertising 111. Advertisements on the second level have higher-level multimedia components such as sound and visual effects. These multimedia advertisements can be stored in fast time or movie format or any other multimedia format and can be displayed by third-party software, such as the window media player available on member computers or Apple's fast time player. The desktop client also keeps track of the amount of time the second tier ad is being displayed. Whenever the advertisement is completely displayed, the customer at the table gives the corresponding reward points to the member. Rewards are provided for members to watch advertisements, even when they are not connected to the Internet. Reward points are credited and stored in the members' hard disks in a secure manner. To prevent forgery, the information is encrypted before it is written to a file on the member's computer. A private key algorithm such as DES (Data Encryption Standard) is used to encrypt and decrypt data. In this case, the private key used to encrypt and decrypt the data is stored in the encryption algorithm. However, the encryption algorithm of the client on the table is implemented as a separate module that can be upgraded in the future. The rewards can also be stored at other stations, whether central or designated by the viewer. 7 ΙΊ -------- Thai-(Please read the note on the back page first) -i This paper size is applicable to China National Standard (CNS) A4 specification (210X 297 mm) 513643 A7 B7 Ministry of Economy Wisdom Printed by the Consumer Cooperative of the Property Bureau. V. Invention Description (U) The synchronization process starts at regular intervals. In an embodiment, the interval is 24 hours, but this interval can be set by a servo system. In order for the synchronization process to occur, members must be connected to the Internet, as a network connection between the desktop client and the server system is required. If the time for synchronization has arrived and the member is not connected to the Internet, the desktop client will only start the synchronization the next time the member connects to the Internet. During the synchronization process, the table customers pass the membership identity (user identification and password) and a series of advertisement codes of the ads viewed by the customers to the server system. When the Hofu system receives the information, it will confirm the identity of the member with the member database. Assuming the confirmation is successful, the server processes a string of ad codes to find the reward point for each ad. Viewpoints are deducted from the advertisements in the campaign database and added to members in the membership points database. In another embodiment, assuming that rewards are not stored on the viewer's device, synchronization will occur at a specified interval. For example, ‘assuming that rewards are stored in a central location, synchronization may be performed automatically or with authorization from the viewer. After processing all the advertising codes, all reward points owned by the ‘member’ are displayed and stored (assuming this is set) to the desktop client. The desktop client updates the counter of reward points it has and displays to the member. FIG. 1C illustrates another method of attracting members to an advertiser's website. It instantly shows the points that members can get from visiting a website on a web browser. There is a string of "styles" on the table of customers indicating that at 120 'they will use to compare web content for labeling purposes. The area 130 displays the contents of the website that the browser and the member are visiting. When the desk customer is in the member's computer, 8 paper sizes are applicable to China National Standard (CNS) A4 (2i0x 297 mm) (Please read the precautions on the back page first) • Binding-Thread | _ 513643 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. 5. Description of Invention (7) Implementation. Before displaying the web page to members, it monitors and adds tags to the string that matches the tag column. For example, Microsoft Internet Explorer has a programming interface that allows developers to rewrite web pages before displaying them to users. In this example, the compared pattern strings are "car", "house", "magazine", "sports", "www-ahc.com", "www, treYda" Lom and "yahoo .com ". From the webpage 130, the words "log, car, and www. Comply with this list. Clients at the table attach a global address (URL) and corresponding gifs of corresponding reward points to the matching words. These reward points indicate that members have taken these Links can receive reward points. The resulting web content is then written back to the web browser and displayed to members [area 140] ° Each advertisement is indicated by areas 102, 104, and 141 of FIG. 1A The relevant points are taken through points. These indicate the reward points that members can get from the ads. When members click on the ads in the shaded area as shown in area 108 of FIG. The customer starts the browser to take the member to the advertiser's website at 151 °. Table i: The customer then starts the counter to record the time that the member stays on the advertiser's website. At the same time, the desktop customer will also monitor the window message queue to know the browsing Whether the browser window is closed or the global address has changed to a website outside of the advertiser's domain. If any of these things happen before a predefined amount of time, such as 20 seconds The timer is reset to zero and the member does not get any reward points. For example, if a member clicks an ad, launches a web browser, and takes him to litnW / www, yaliQmQm 'but the member is in 20 seconds Before going to another website such as http: //www.ahc com, he did not get any reward points afterwards. If 9 scales are applicable to China National Standard (CNS) A4 specifications (210, 乂 297 mm Ί- -------—— (Please read the note on the back page first) •• Booking 513643 A7 ____B7_ V. Description of the invention (δ) 20 seconds have arrived and the web browser is still on the advertiser's website, The table client then gives the points to the member, the better way is to give it immediately. The table client sends the member's information (which can be in the form of a user identification and password or a customer identifier called a "cookie"), and A unique identifier for each advertisement is given to the servo system. When the servo system receives this information, it will confirm the member with its member database. Assuming the confirmation is successful, the servo system looks for the point of the advertisement from the advertisement database. Crossing points. After deducting points from the advertisement in the advertising database, take the crossing points and save the members in the member's points database. Clicking the crossing points will return the confirmation to the table client with the deposit confirmation, and then add it to the member. The total reward points that have been earned are displayed in the area 105 (Figure 1A). Figure 1D illustrates that the member 161 made a purchase from a merchant 162. For example, the merchant has a computer 163 connected to it (always or periodically) Internet. When a member purchases an item from a merchant, the merchant enters his individual information (the merchant ID and password), the member identification of the member who purchased it, and the member gets reward points for the purchase. The merchant then clicks the send button to send Information to the servo system. The server confirms the merchant ID and password with its advertiser database. If the confirmation is successful, the server deducts points from the advertiser and deposits them to the member. After confirming the success, it was returned to the merchant's computer. The transaction of reward points can also be performed together with financial transactions, such as direct bank account login or credit card transactions, and the purchase information is transmitted electronically to a central credit authorization server. The system and method of recording reward points can be connected to such a financial servo system. . Members can use the reward points earned for bidding on the 10 ^ Zhang Zhang scales applicable to China National Standards (CNS) Α4 specifications (210 × 297 public holidays) '~ (Please read the precautions on the back first v • Equipment-If this one hundred «Order printed by the Consumers' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs V. Invention Description (I) (Please read the Cautions on the back page first) for items sold. In an embodiment, the bid is determined by Online via the auction server on the Internet. Members use a web browser to access the auction page from a computer connected to the Internet. Members must provide their user ID and password to be able to see the auction page. The auction server stores The member user identification and password in the member database confirm the member. The auction system allows both individual and group bidding. At individual bidding, the member bids for an item and provides the reward points it wants to use to bid for this item. Auction server The device checks the points owned by the member in the member database to see if the member has enough points to bid for this item. If he has, then the points Transfer from members in member database to auction database. In group bidding, there is a whole group of leaders and a group of group members. The group leader must first create a new group bid. He will bid on an item and type him In order to bid the points used. In addition, he must also type the group name he wants to use for this group. The auction server checks if the group leader has enough points to start the group bid. If so, he The points used for bidding are transferred to the auction database and the auction server informs the group leader that the bid has been successfully placed. Once the bid has been successfully placed, the group leader then informs other members to join his group. If If a member wants to participate in group bidding, he must type the name of the group he wants to participate in. Information such as the description of the group leader, the bid item, and the total points of the group bid will be displayed to the member. After that, the member enters what he wants to use for group bidding. Points and submit a request. The auction server checks if the member has enough points to participate in this bid, If so, the points used for the auction will be transferred from the member to the auction server, and the club will join this group. Each ~ this paper size applies the Chinese National Standard (CNS) A4 specification (2 丨 〇〆297). 513643 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention) Items placed on it can be bid for a certain period of time, such as 2 weeks. Once the time period ends, the results will be announced on the auction server. Successful bidders, regardless of individual or group, offer the highest number of points. In the event that the number of highest bidders exceeds the number of prices available, a lucky draw is performed to select the last successful bidder. Successful bidders will also be notified via email. The auction server will analyze the auction database to find unsuccessful bidders and transfer their points back to the member's database. !! Another method that is different from the above is that individual or groups may send out the price. At this time, the points are not reduced. If the auction is successful, the points are reduced from the member's database. If there are not enough points, for example, because of excessive purchase / auction bids, the auction process can give points to the next highest bidder. During the creation of the auction station, the system will need to enter target details for each auctionable item. Target details will allow the system to customize auction items based on the profile of members. This profile includes, but is not limited to, demographic information and interests of members. When a member successfully logs into the auction area, the system intelligently selects the reward item that is most likely to attract him or her to bid. Fig. 2 is a block diagram illustrating an embodiment of the present invention. This embodiment supports virtual point rewards and auctions of products placed on the Internet using global information pages. The server system 210 includes a server engine 211, a webpage 212, an auction engine 213, an advertiser database 214, an advertisement database 215, an advertisement server engine 216, and a member database 217. The client system includes desktop client software and a web browser. Desktop client software includes all 12 (please read the note on the back page first), \ 呑 Γ This paper size applies to China National Standard (CNS) A4 specification (210x297 mm) 513643 Α7 Β7 Intellectual Property Bureau of the Ministry of Economic Affairs employee consumption The cooperative prints 5. Description of the invention (α) Ball address label module 221, advertisement display module 222, activity detection module 223, second layer advertisement display module 224, and browser monitoring module 225. It also includes the member ID / password 226 required for identification when connected to the servo system, a string of advertisements 227 to be displayed to the member, and the total points accumulated by the member so far 228. As those skilled in the art know, numerous modules or components can be provided in many ways. Member database 217 includes all members, their information, and the points they have accumulated so far. A series of advertisements 227 in the client system includes both normal banner advertisements and second-tier multimedia advertisements. These ads are downloaded to desktop customers during the synchronization process so that members can continue to watch the ads and earn reward points, even after they are offline from the Internet. The total number of points 228 on the client system is best stored in an encrypted format so that they cannot be tampered with. This is a measure of the number of points the member has and it is mostly based on the number of viewing points that the member has accumulated. The total points are updated to correct each time the synchronization process occurs, as described above. The web browser 229 is used to connect to the auction server for item bidding. Those skilled in the art will recognize that reward systems can be used in diverse environments other than the Internet. It can also be implemented without the use of desktop clients. For example, reward points can be awarded to each advertisement sent to members via email. In order to make sure that the member has seen this advertisement, there is a global address in the e-mail that the member needs to click to get the viewing points. The reward system is not limited to the purpose of advertising work or merchandising. It can also be used to award rewards for participating in other activities, such as surveys, to 13 wear-(Please read the precautions on the back page first) :, νά This paper size applies Chinese National Standard (CNS) Α4 specifications (210 × 297 Mm> 513643 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs • A7 B7_______ V. Invention Description (Member. In addition, the client system is not limited to computers. They can also be Internet TV or wireless application protocol Devices, as long as they can communicate with the server via a cable or wireless network. Figure 3 is a flowchart showing the steps to get reward points by watching an advertisement. In step 301, a desktop client displays an advertisement on the member's computer screen To members. During the display period, the table client checks to see if the member has ended the table client or whether the table client is minimized in step 302. At the same time, it also starts a timer to record the amount of time the customer watches the advertisement If the display of the advertisement stops, the desktop client then resets this timer and stops the display of the advertisement. Otherwise, once the advertisement has been displayed In 20 seconds, it adds the viewing points to the member. In step 305, the total points are encrypted before they are written to the file on the member's hard drive. This prevents members from trying to change the points illegally. Table After the client has chosen, the next ad in the advertisement column in step 306 is displayed with the following one. Figure 4 is a flow chart of a communication, 'occurs between the client system and the servo system during the synchronization process. After being replaced by a new set of ads Previously, each group of ads stored on the member's computer was repeatedly displayed over a period of time. The replacement of the ads occurred during the synchronization process and required the desktop client system and the server system to be connected on the network. When the synchronization time came, the table The client connects to the servo system at steps 401 and 402. The client at the table then receives the viewing points that the member has accumulated since the last synchronization and transmits them to the server at steps 403 and 404. When receiving the viewing points, the server The system performs a fair check in step 405 to ensure that the number of points sent by the customer does not exceed the maximum possible amount during synchronization. If the number of points exceeds the maximum possible amount, Rejected customers' same 14 paper sizes are applicable to China National Standard (CNS) A4 specifications (210X297 ^ 5 " ^-Ί -------- installation-(Please read the precautions on the back before this page) "Order Line 513643 A7 Fifth, the description of the invention (^) step. Otherwise, it calculates the new total points of the member in step 406 by adding the viewing points to the total points that the member already has. It is transmitted after steps 407 and 408 This new total point and a new series of advertisements are presented to the customer. At step 409, the table shows the new total points to the club. After downloading a new set of advertisements at step 410, it is repeatedly displayed to members. Until the next synchronization cycle arrives. Figure 5 illustrates a routine flow chart 'which performs the standard mineralization of a web page to show the reward points that members can earn by clicking on the part of the web page. When the member launches the web browser in step 501, the desktop client is ready to monitor the content of the web browser. It loads a predefined list of strings for matching and the corresponding global URLs and points to take through. Then at step 503 it starts to monitor the content to be transferred to the web browser. Whenever a new web page comes in, as in step 504, the desktop client tries to compare the content of the web page with the loaded list of strings. Whenever there is a match on the table, the client appends the corresponding global address and point-to-point image to the match string, as in step 505. When the entire page is processed, the resulting web page is returned to the browser and displayed to the member as shown in step 506. The customer then waits for another new web page. FIG. 6 shows a flowchart of a process that occurs after a member picks through. In step 601, the desktop client monitors whether the member clicks on the advertisement or the link of the browser. As in step 602, whenever a member performs ad entry, such as a mouse click, the desktop client launches a web browser to display the advertiser's website to the member, as in step 603. Step 604 displays that the table client starts a timer to record the amount of time the member stays on the advertiser's website. If a member closes the web browser or leaves the advertiser ’s website before the scheduled time 15 & Zhang Jiao Shi Shi Cai 11 @ 家 标准 （CNS) (210 X297 mm) I suspect-J approved clothing-(please first (Read the note on the back page), printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 513643 A7 B7 V. Description of the invention (w)
(请先閱讀背面之注意事項本VTC 站到了’如20秒，就沒有點數給會員。否則，在步驟6〇6 桌上客戶經由網際網路連到伺服系統。當請求把點取穿越 點數給會員時，會員的使用者識別和密碼，和廣告商碼之 後送給伺服器。在這個步驟，伺服器也可以執行某些形式 的控制，如一天對於相同廣告的點取穿越只給一次，以防 止會員藉由連續的點取穿越相同的廣告而濫用。 經濟部智慧財產局員工消費合作社印製 圖7說明會員使用於出價置於拍賣伺服器上項目的拍 賣過程的流程圖。在步驟701，’會員啓動網頁瀏覽器以連 接至拍賣伺服器。在與拍賣伺服器確認之後，會員必須在 個別出價和群體出價之間選擇，如步驟702所示。假如會 員想要獨自出價某一項目，他選擇個別出價。在步驟703 ，會員選擇它想要出價的項目，鍵入他想要用於出價此項 目的點數。拍賣伺服器尋找會員擁有的酬報點數，比較此 値與會員想要用於出價的値。假如會員有足夠的點數，則 拍賣伺服器傳回成功的狀況給會員，如在步驟705。步驟 708顯示因爲不足的點數，伺服器要求會員以較低的出價 重試。假如會員選擇產生新的群體出價，除了選定出價的 項目和用於出價的點數，他也必須指定此出價的群體名字 ，如在步驟707顯示。拍賣伺服器之後檢查會員是否有足 夠點數出價，如在步驟704顯示。假如會員想要參加群體 出價，他必須鍵入群體名字和用於出價的點數，如在步驟 7〇9顯示。拍賣伺服器之後繼續到步驟704檢查會員是否 有足夠的點數繼續出價。 雖然酬報系統的本發明已經以多樣的實施例描述，但 16 本紙張尺度適用中國國家榡準（CNS ) A4規格（210X 297公釐） 513643 A 7 B7 五、發明説明（〆） 是並不欲限制本發明於這些實施例。多樣的方法可以採取 以特定的方式修改本發明。舉例來說，連結的標籤也可以 藉由修改在會員電腦裡的網頁快取記憶體來執行，取代使 用網際網路瀏覽器的事件在記憶體執行標籤化。而且，點 數也可使用於除了項目的出價外的其他目的，例如當從廣 告商購買貨物時，點數可以用於交換折扣。 (請先閱讀背面之注意事項本頁) 經濟部智慧財產局員工消費合作社印製 本紙張尺度適用中國國家襟準（CNS ) A4規格（21〇乂 297公瘦)(Please read the precautions on the back first. If the VTC station arrives, such as 20 seconds, there will be no points for members. Otherwise, in step 606, the desktop client connects to the servo system via the Internet. When requested to take the point to cross the point When the number is given to the member, the member ’s user ID and password, and the advertiser code are sent to the server. At this step, the server can also perform some form of control, such as giving the same ad point pass through only once a day In order to prevent members from abusing by successively clicking through the same advertisement. The Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs prints a flowchart of the auction process used by members to place items on the auction server. Figure 7 701, 'Member launches a web browser to connect to the auction server. After confirming with the auction server, the member must choose between individual bids and group bids, as shown in step 702. If the member wants to bid on an item alone He selects individual bids. At step 703, the member selects the item it wants to bid on, and enters the number of points he wants to use to bid for this item. Auction The server looks for the reward points owned by the member, and compares this card with the card that the member wants to use for bidding. If the member has enough points, the auction server returns a successful status to the member, as in step 705. Step 708 Shows that due to insufficient points, the server asks the member to retry at a lower bid. If the member chooses to generate a new group bid, in addition to the selected item and the points used for the bid, he must also specify the group name for this bid , As shown in step 707. After the auction server checks whether the member has enough points to bid, as shown in step 704. If the member wants to participate in the group bid, he must enter the group name and the number of points used for bidding, as in step Displayed at 709. The auction server then proceeds to step 704 to check whether the member has enough points to continue bidding. Although the present invention of the reward system has been described in various embodiments, 16 paper standards are applicable to China National Standards (CNS) ) A4 specification (210X 297 mm) 513643 A 7 B7 5. Description of the invention (i) It is not intended to limit the invention to these embodiments. Many The method can be modified in a specific way. For example, linked tags can also be implemented by modifying the web cache memory in the member's computer, instead of using the events of the Internet browser to execute in memory In addition, points can also be used for purposes other than bidding for items, such as when buying goods from advertisers, points can be used to exchange discounts. (Please read the note on the back page first) Ministry of Economy Printed by the Intellectual Property Bureau Staff Consumer Cooperatives This paper is compliant with China National Standards (CNS) A4 specifications (21〇297 mm thin)