TW480422B - A system for and method of implementing a closed loop response architecture for electronic commerce - Google Patents

Abstract

A closed loop system for and method of delivering information obtained from an information content source to a playback device. The system comprises a mobile-content server and a client platform. The mobile content server comprises a web site, a database, and a server application. The web site is interconnected to the information content and is available for access by a user. The database stores, among other things, user information. The server application operates on the mobile-content server and enables the mobile-content server to: retrieve the user information from the database; retrieve content segments from the information content source; create content packages including at least one content segment; deliver the content package to the client platform; and receive response information from the client platform where the response information is associated with at least one content segment. The client platform comprises a web browser for interacting with the website operating on the mobile-content server and a client application. The client application operates on the client platform and enables the client platform to: download the content package from the mobile-content server to the playback device; receive response information from the playback device; and deliver the response information to the mobile-content server.

Description

48U422 A7 B7 V. Description of the invention (Related applications printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs This application and the U.S. application serial number __ filed on August 12, 1999, named `` to pass the selected content to a Mobile user and obtaining a corresponding interactive sound and data player from the mobile user, related to, and usually assigned to, the assignee of this application i2Go • com 0 Technical scope The present invention describes e-commerce; And more specifically, a system, method, and device that can provide feedback on received information and advertisements to initiate e-commerce transactions. BACKGROUND OF THE INVENTION The Internet provides extensive and global access to information, and provides nearly E-commerce opportunities that did not exist years ago. Until recently, access to the international Internet and Kushiro was restricted to such access to a communication key (such as a telephone line, an ADSL (Asynchronous Digital Subscriber Circuit) ) Connection, a cable modem or a T 1 line) computer. If so, restrict access to information via the Internet to very close to one The location of this communication link is typically home or office. The recent advancement of wireless technology has expanded the ability to access information on the international Internet, beyond the limits of such homes or offices. However, the current And most of the technologies used to expand the access are inadequate and inefficient in the ability to transfer information based on the Internet. One of the technologies that provide wireless access to the Internet is through utilization and action. Phone turning can be a grid modem. However, by using a wireless network that can access the Internet, the Internet system is slow, awkward, and unreliable. Also (please read the notes on the back before filling out (This page) Order ----- • Line · This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) 480422 A7 V. Description of Invention (2 Intellectual Property Office of the Ministry of Economic Affairs

This kind of k · 仏 code linear access to the international sacrifice ^ 技 Internet technology is through a wireless ^. Λ Qiguan hard to follow the high costs and carrier charges levied on the temple (like the monthly Service charges, and the fees charged for downloading Uchiya), so it ’s not efficient ^ TJ code line modems are very inefficient. In addition, when using any of the aforementioned U technologies to access the international Internet, it will restrict a user ’s lack of communication, and the first use of this communication, which is needed for other purposes. ; Or—7m / + m 4 / »> When two users are busy with other work (such as driving, operating mode or work), then South 丨! ^; When using any of the above-mentioned skills of Zhuo Si to access the Internet, it will be more dangerous to drop Luo Li σ, and fight. If so, the technology requires a system and method for receiving information from the international Internet that does not restrict communication equipment and is more convenient for a user. It is known that the techniques required by the main hand and the side are used in palm-type devices, such as the Apple Newton Message Pad 2000 and the Palm II. These handheld devices provide services by downloading international Internet content from a website to a personal computer, and then downloading them offline to the handheld device. These handheld devices only provide the simple one-way data exchange, from the children's website to the user. These palm-type devices are not allowed to have any parent talk with the site ’and do not provide any opportunity to give back to the site from the user. In addition, these devices provide information in a text-only format. If ‘a user who ’s driving is unable to safely read the text from the handheld. If so, the technique requires a system and method for downloading content from the Internet; passing the content to the user; and allowing the user to return the content to the content provider or the content provider. website. This skill also requires a system and method that applies the audible international Internet-5 degrees to the Chinese National Standard (CNS) A4 specification (210 x 297 mm) (please read the precautions on the back before filling this page) | ----- ^ ---- Order ----- Line · 480422 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7-------- 1 ------ B7 ____ V. Description of the invention (3 ) To deliver online content to a user; and to deliver text content in an oral manner, such as to enable a user to listen to the content of the website and respond to the content. As far as a business is concerned, there are many benefits to be gained by passing audible advertisements to a user. For example, if a business is allowed to insert advertisements into an audible content, a company that provides the audible content to a user may be able to provide the service for free. The mobile network refers to the user of a device as a market for unused goods and services. In addition, after passing an advertisement to a user I of a portable reading device ', the ability to receive feedback about the advertisement from the user will be very sophisticated. The technology currently does not have such a system or method that allows a user to respond as soon as he hears or reads an advertisement. The proactive buyer ignores these potential e-commerce transactions. As everyone knows, managed ads are more productive and more cost effective than blind ads. Therefore, it is useful for an advertiser to receive demographic information and feedback about an international Internet user or listener, and to provide advertisements based on that information. If it's a childcraft, it needs a system and method that allows advertisements to be inserted into downloaded Internet valleys for delivery to a user's playback device, and allows responses to such advertisements returned to such advertisers. This technique also requires a system and method that targets the ads to specific users based on a user ’s feedback information and user demographic information that matches a demographic profile of an ad on. A program for downloading an Internet information program to users. The paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm I * --------------- Γ (Please read the precautions on the back before filling this page) --- Order ------ line; • 6-Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 A7 ----- Η ____ V. Invention Note (4) At the same time, the skill of using communication equipment is not required during the playback. The skill downloads the information at a time earlier than the beta broadcast time. In this type of system, charging, and other In the specific embodiment, a system and method including the following is preferable to the parent ... Allowed-to enable the person to specify the special content, internal efforts, or appropriate system and method of the general nature of the content. Especially , When the user can write a program directly or write a personal style by entering brief information, the brief information can be viewed and used to guide the writing of the program. In addition, based on a The program written by the brief information (a "Qi Ling & q uot ;, ^, ^ 1U base, spring private type) and τ, allowing the user to replace part or all of the baseline program is preferable. When the ability to alternate the baseline program includes adding, deleting or reconfiguring the The ability of the baseline program to have special segments is more desirable. If so, the technology requires a system and method for providing web content programming to allow a user to: directly control the writing of the program; by providing use The author's brief information guides the writing of the program; and changes the program by adding, deleting, or reconfiguring the content of the program. Therefore, it has been described that the technology requires a system and method that are from the international Internet Construct information content programming on the road, and provide programming in an audible form. The system and method can include advertising information, and can receive user feedback and demographic information to create the programming content and the Etc. Summary of the Invention The above needs in the art are addressed by one or more specific embodiments of the present invention. One of Ming's ideas is to provide a paper standard that applies the Chinese National Standard (CNS) A4 specification (21〇x 297 public love) within a piece of information (Please read the precautions on the back before filling this page) 111 Order · --- 480422 Printed A7 by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (5) Closed-circuit system and method for transmitting information obtained from content sources to a playback device. The system includes a mobile content server And a client platform. The mobile content server includes a website, a database, and a verbal crying app. The website is interconnected with the information content and can be accessed by one user: the station. The database is in It stores user information. The server application operates on the mobile content server and enables the mobile content server: extracting the user information from the database; extracting content fragments from the information content source; generating at least including — Content encapsulation of the content segment; passing the content encapsulation to the client platform; and receiving the response information from the customer platform, wherein the response information is related to at least one content segment. The client platform includes a web browser to talk to the website operating on the mobile web content server; and a client application. The client application operates on the client platform and enables the client platform: package the content from the mobile content server to download to the playback device; receive the response information from the playback device; and Jieying Information Pass = to this mobile content server. These and other features, characteristics, and advantages of the present invention will be announced in the following description and possible specific embodiments related thereto, and by referring to the additional drawings and claims. Brief Description of the Drawings Figure 1 illustrates the system architecture of a representative specific embodiment of the present invention; Figure 2 is a system diagram illustrating a representative environment suitable for implementing different specific embodiments of the present invention; Figure 3, This is a flow chart that illustrates when a client on a client platform is installed ------ r --- r --- order -------- · line (please Read the Zhuyin on the back? Matters before filling out this page} -8-480422 A7

V. Description of the invention (6) The operation of a representative specific embodiment of the present invention when a user prints on the consumer cooperative of an employee of the Intellectual Property Bureau of the Ministry of Economic Affairs uses a browser to contact a website on a mobile content server. FIG. 4 is a flowchart illustrating two of the processes performed in the server applications of a mobile content server in a representative embodiment of the present invention; FIG. 5, It is a data diagram illustrating the generation of a content package from the content fragment in the embodiment of the present invention; a figure 6 is a flowchart illustrating the client within the client platform 120 of a representative embodiment of the present invention Application operation. A detailed description of a representative embodiment = The invention provides a system and method for implementing a closed-circuit response to assist e-commerce transactions, and for providing information to a mobile user. One architecture of the child system includes a mobile content server, a client interface, and a playback device. Another architecture of the system includes only a mobile content server and playback device. In another architecture of the system, the functions of the mobile content server and the client platform are combined into a single device that interfaces with a playback device. In another architecture of the system, only one playback device is required. One aspect of the present invention is to write a playback program to be provided to such playback devices. A player program consists of a variety of content, including news, entertainment ads, and / or other forms of information. These players can be downloaded to a playback device and then played to a user. Include this content in a player in the form of such content &. Each piece of content included in a player program represents a piece of information, such as a song book. The paper size applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm). (Please read the precautions on the back before filling in (This page) Installed ---- ^ ---- Order ----- I I--1 · Wire · 480422 A7

V. Description of the invention (7) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, a news headline, a radio talk show, a broadcast sports event, stock sales and offers, sports scoreboards, or any other variety of information formats , Or the part about it, in which each 2-volume fragment can be passed electronically. The present invention can generate such playback programs as follows: an autonomous way; based on user brief information; based on a user's latest or most recent input; based on a user's historical input; and / or using other methods or skill. Another aspect of the present invention is to provide pieces of content that can be used by various other devices to generate a playback program. In a specific embodiment of this aspect of the present invention, a playlist is used to construct a player program based on the various content segments. The playlist is a list of program information that a user wishes to receive. Advantageously, this aspect of the invention enables one playback device to generate and provide multiple playback programs. During operation, various content clips are downloaded to the playback device. During playback, the user can compose a playlist to define which content segments are played and in what order. Another aspect of the present invention is to include the managed advertisement content in such broadcasting programs. The advertising content of a player can be selected as follows: an autonomous method; based on user brief information; based on a user's latest or most recent input '; based on a user's historical input; and / or using other methods or techniques . In addition, advertising content can be selected under the control of information provided by an advertiser or based on information provided by an advertiser. This view of the present invention is further enhanced by the ability of a user to provide feedback information to the system. Ability to provide feedback and allow

(Please read the phonetic on the back? Matters before filling out this page) _Binding ----- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy 480422 A7 —------------- B7 _____— 5 (8) An advertiser or service provider receives a response from a user to an advertisement or any other type of information provided to the user. In different embodiments of the invention, the feedback capability may be utilized to allow a user to request additional information, initiate a purchase, and / or request addition to a mailing or email list. Advantageously, different embodiments of the present invention allow a user to receive international Internet content in a variety of different forms, including textual, audible, and visual. In addition, a user can identify suitable programming content; receive a playback program including the appropriate programming content at a convenient time (ie, when the user is asleep or ready to work); and at the user's convenience When playing the programming content, such as on the way to work, when the user is at lunch break, sitting in the doctor's waiting room ... and so on. Reference is now made to the drawings in which similar numbers on all of the several images refer to similar elements and processes, and to illustrate in detail the different specific embodiments of the present invention. General System and Alternative Description FIG. 1 illustrates the system architecture of a specific embodiment of the present invention, including a mobile content server 135, a client platform i20, and a playback device 155. Road ι〇5 interconnected. As those skilled in the art will know, the international Internet is an electronic communications network 'which connects computer networks and computer equipment around the world. When the selected electronic communication network, "internet" is described as the preferred embodiment of the present invention, any widespread communication network phenomenon (such as the coming international Internet) will promote The present invention. -11- This paper size is applicable to China National Standard (CNS) A4 specification (210 X 297 public love) (Please read the notes on the back before filling this page) ----- r Order ----- A7 B7 5. Invention Description (9 The international Internet 105 also uses communication links 16 and 165 to assist in communicating with multiple information sources or content providers 11 and 115. Content provider workers 0 and 115 may Includes informational sites, such as cnnc〇mmsnbc⑶❿ or the company's production portal, 4 'like 疋 amazon · com or bamesandnobie.com; and / or private or exclusive websites. For those who are familiar with the art , The device that links content providers 110 and 115 to the international Internet is well known. It should also be noted that the content provider can take many forms and that the content provider is not restricted to one Internet access Website. For example, a CD-ROM player, a tape player or any other recorder, or even the latest information can be used as a source of original or formatted content. Client platform 120 via a communication link 175 Interface with the international Internet. The client platform 120 includes a browser 125 and a client application bO. The browser 125 can be a standard international Internet browser, such as the 疋 NETSCAPE communicator or Microsoft's international Internet Explorer, or a dedicated browser. As those familiar with the Internet know, a browser allows a user to retrieve web pages, files from different content providers 11 and 115 ... Etc. The web pages can be displayed to the user graphically, and then the user can locate -and- tap his direction via the World Wide Web. The mobile content server 13 in a typical embodiment of the present invention 5. Includes a database 145, a website 140, and a server application 15. The mobile content server 135 connects to the international interface through a communication link 170. On the Internet. Use database 145 to provide storage for program data, content fragments, 12- This paper size applies to China National Standard (CNS) A4 specifications (210 X 297 public love) (Please read the precautions on the back before filling in this Page) · n «ϋ n —l · 11 I ϋ 一 = aJ n ϋ • / • line” Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 Printed by the Consumer ’s Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 Printed 5. 1Q) Play programs, user briefings and other information. Server applications include program modules required to perform different tasks, such as generating content clips and playback programs, managing email messages and user profiles, performing e-commerce functions, initiating and controlling information Download and process the application from the client platform 120 or the playback device 155. Website 140 provides an interface for users, devices, service providers and / or advertisers to enter user briefs, select options and architectures, and provide information and advertising content. Generally speaking, the mobile content server 135 executes to receive and / or extract web-based information from different content providers 100 and 115, converts the web-based information into content fragments, etc. The content segment is packaged into a player program, and the player program is downloaded to the client platform 120 and / or the playback device 155. In a specific embodiment, the mobile content server 135 receives the original information from the in-house providers 110 and 115, and generates content fragments. Then, the mobile content server generates a player program including one or more of the content segments, and downloads the player program to the client platform 120 and / or the playback device 155. In this embodiment, the playback programs are played as if they were played by the playback device 155. In another embodiment, the mobile content server may download the content fragments to the client platform 120 and / or the playback device 155 instead of generating a playback program. Then, the player program can be constructed by the client platform 120 or the player device 155 by using a playlist; real-time by a user; or by using other devices. Using a playlist is advantageous because it allows selection and playback of different content clips for a particular player. This playlist can be provided from the mobile content server 135; available from the client platform 12-13. This paper size applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the notes on the back first (Fill in this page again)-Install ----- r --- Order -------- ^ _ Line One 480422 A7 B7 V. Description of the Invention (The playlist column is generated and provided in 11, or may be provided by The user generates the playlist using the client platform 120 or the playback device 155. Optionally, multiple playlists can be downloaded to the playback device 155, and once the user commands, the selection and enable Wait for multiple playlists. In another embodiment, the 'mobile content server 135 may receive content fragments directly from the content providers 110 and 115, instead of receiving original materials. In another embodiment, The mobile content server 135 may directly receive a pre-written playback program from a content provider 110, including information content segments and advertisement segments. In the specific embodiment of the present invention, the pre-written playback may also be directly performed. Program download to playback device 15 5 and goes beyond the need for the mobile content server 135 and the client platform 120. In addition, the playback device can use a playlist to identify suitable content segments, and then directly access the different inner valley donors 110 and 115, Download these clips in real time or before the play time. The client platform 120 is typically located in the user's home or office, but it is occasionally independent. In a representative embodiment, the client platform 120 can serve as a management program for the playback device 155, and assist and mediate the transfer of information between the mobile content server 135 and the playback device 155. As previously mentioned, the client platform 120 can include a web browser 125 and a client application Program 130. A user uses the web browser 125 of the client platform 120 to access the website 140 hosted by the mobile content server 135 via the international Internet 105. Access to the website 140 in this website will allow the The user sets up an account; updates and structures the account; enters brief information; and enters preference information. The website 140 talks with the database server 145 To -14-This paper size applies Chinese National Standard (CNS) A4 (210 x 297 mm) (Please read the note on the back? Matters before filling out this page) · n H ϋ i 1 n Order- --- Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 A7 B7 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. 5. Description of the Invention (12 Some information provided by the user. Brief information defines the user. 'Attributes' include (but are not limited to) the username, company, address, email, credit card information ... etc. The preference information defines the user ’s desired product and product type, Xiao r j. Rtw J. I \ '(ren is not limited) the user wants to receive the internal S of the j; the type of content the user wants to receive; and the schedule information used to obtain the second message and download the child information to the user . $-The server application in Hedong Neifen server 135 ^ 15 Execute SI: operation I, "Generate content fragments; Generate playback programs; Provide content and email aggregation according to the user @ 述 和 吾 好Seal two or two broadcasts, the state news begins to download; and handle the response from the corpse ten σ 120 or playback device I55. When a representative specific embodiment operates, operate within the customer level a 120 Application, formula 130 starts regularly and " connects to mobile 13 upon request. That is :: Serving from :: 中.-Once a connection is established, the client application installs or broadcasts one service ^ 135 content fragments and / Or the content can be sealed from 0. In addition, the client application has cut the content server 135 that received the first self-playing device 155. In # 述 由 A " j 向 应 upload to the mobile application 150 may The word server operating in the Neixiu Neigu server 135, especially the private type 150, can store children's correspondence, and provide additional information to the use of a product based on these 115; a user Increase to-a mail two = yuan into the purchase shell ... wait. P cattle or email list play Set 155 as a mobile computing platform, capable of playing voice and sound. The paper size is applicable to the Chinese national standard Shi Xuan X 297 public love Γ (Please read the precautions on the back before filling this page)-^ ----- r-- -^ ------ Line i 15-

Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 V. Invention Description (13), materials and / or videos. The playback device may be a dedicated hardware platform, or it may be a commercially available platform, such as a Windows CE or palm rest device. The playback device 155 includes: a processor; a memory for storing a playback program; a user response and other information; an input interface, which may include one or more buttons or other input capabilities; and an output interface , Including a display, a speaker, and / or an output sound and / or video socket. The playback device 155 executes a playback program. In addition, during playback of a player program, or even before or after playback of a player program, the playback device 155 is capable of recording a user's response, and related child content to a special content segment of the child player program. In a specific embodiment of the present invention, the current active content segment (that is, the content segment that is being listened to or watched on the playback device 155) is identified when the user responds (ie, activates a push button switch). ), So that these users should be associated with a particular piece of content in a player. In another embodiment, the user may perform certain functions to associate a direction with a particular piece of content. In addition, certain embodiments of the present invention may divide each content segment into multiple sub-segments. In a specific embodiment of the plurality of sub-segments, the user direction should be related to the sub-segments of the content pieces. As an example, an advertisement segment may include three sub-segments. If a user activates a response button during a first sub-segment, the user can be placed on a mailing list as additional information. If the user activates the button during a second sub-segment, an e-commerce transaction to purchase a product can be initiated. If the user activates the responsive button during the third sub-segment, the user may be requesting that the -16-this paper size apply the Chinese National Standard (CNS) A4 specification (21〇x 297 mm) (Please read the precautions on the back before filling this page)

Order -------- Line I 480422 V. Invention Description (14 Additional information on products or services printed by A7 B7 ads printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs will be transmitted to the playback device 155 later. In the e-commerce business method # of the present invention includes a sample product. In one embodiment of the present invention, the content segment may include an excerpt or sample of a product with a trailing trailing of the excerpt or sample, or A superscript precedes the excerpt or sample. The product may include songs, books, programs, informational, or any other various products. If the user activates an responsive device while playing the sample, once received When the child responds, the mobile content server 135 can start a first process, such as buying a full copy of the child's product, and including the product in a future player program. When an responsive device is activated during the trailer, the mobile content server 135 can start a second process, such as a CD (CD), DVD (digital video disc, cassette recorder) , A cassette recorder or other format to order a hard copy of the product. In another embodiment of the invention, the player may include an email message. During the playback of an email message, the user ’s child Isotropic choices can include responding to an email; marking the email as secure and deleting the email; or accepting the user's response if the email message prompts the user to respond. In addition, this specific embodiment of the present invention can also be used in conjunction with a scheduling program. For example, if the user receives a message indicating that a conference has been scheduled, the users should choose to include, accept, reject, or reschedule. Schedule the meeting. It will be seen that different perspectives of the invention can be used in various e-commerce business methods. The user's response can be entered in different ways, depending on the particular embodiment, and these methods can Including: Putting a simple sheet _according to short package -17- This paper size is applicable _ Jia Su $ ^ 4 specifications ⑽χ 297 public love) (Please read the note on the back first Item and then fill in this page)

480422

V. Description of the invention (15 Included in Gm or by software to display the button on a screen · Input by multiple input buttons, each of which has a different meaning; Solution by a voice detection device Translate spoken commands; and / or other input forms. V There are several ways to load the playback program or the content fragments into the playback device 155. In a specific embodiment, the playback device 155 is linked by communication 180 communicates with each household platform 120. In this specific embodiment, the information is exchanged between the playback device 155 and the client platform 120. It can be connected by a physical cable, _ radio frequency transmission (infrared or optical transmission) , Or by sufficient standards (such as) [rDA, grid, page access, or other methods] Set up a communication link 18 between the mutual playback device 155 and the client platform 120. When set up one When the communication is linked, the client application 13 uploads any application that may be stored in the playback device 155 from the playback device 155. The client application 130 then uploads the application to the server application 15. , For appropriate actions. In addition, the client application will determine if there are any new players or content clips available on the client's platform, and if so, download the child players or content clips to the playback device 155 .If no new player or content segment is available, the user on the client platform 120 may request the client application 130 to request a private or content segment from the server application 150. As previously stated As described, the server application 150 may then retrieve content fragments from the content providers no and 115; or retrieve the original information from the content providers 110 and 115, and generate inner valley fragments from the extracted original information, Package these content fragments into a player program or a content package, and download the player program to the client platform 120--18-This paper size applies to China National Standard (CNS) A4 specification (210 X 297 mm) (Please read the precautions on the back before filling out this page) IP nn I As ^ a H ϋ I n Line "Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs Consumer Cooperatives 480422 Wisdom of the Ministry of Economic Affairs A7 B7 printed by the production bureau employee consumer cooperative V. Invention description (16). In response to receiving the player program, the client platform 120 will store the player program in error for downloading the player program to the player device 155 later In another specific embodiment, the 'playing device 15 5 includes an interface to an interface in an input device (such as a compression flash II device) for receiving a playback program. In this specific embodiment, the Pre-packaged player programs are purchased or received on the compressed flash π device, and then the pre-packaged player programs are played by the player device. Optionally, via ADSL (Asynchronous Digital Subscriber Loop), DSL and / or USBP Connect the playback device directly to the international Internet 105 to upload the identification of the playback device 155 to a website, and then download the playback program or content fragment to the playback device 155. It should be noted that the playback device can be used in any way The functions and features incorporated into the mobile content server 135, the client platform 120, and / or the playback device 155 are described in the different system elements or For dispensing, combinations and / or split between its elements. For example, the playback device 155 may include all such necessary components to connect to one or more content providers 110 and 115, download web-based information, and convert the web-based information into content fragments, Generate a player and then play the player. The present invention is not limited to any particular architecture of the system elements and the allocation of these different functions, and in fact, the different perspectives of the present invention can be equally applied to the different specific embodiments. With reference to these flowcharts and this discussion in relation to Figures 3-6, the operation of the present invention will be more fully understood. ϋAmbient environment Figure 2 is a system diagram illustrating a different one that is suitable for implementing the present invention. -19- Paper size applies Chinese National Standard (CNS) A4 specification (210 X 297 public love) " " '' ~ " " " " (Please read the notes on the back before filling in this page) ----- r ---- Order ----- A7 B7 V. Description of the invention (a representative environment of 17 cases). Figure 2 and the following discussion provide a comprehensive overview, in which the present invention can be integrated. The present day and month can be implemented on this platform. Although in this representative environment, the invention is illustrated by a processing unit Execution: It consists of instructions, but for those who are familiar with this technology, Ge can also use hardware components, state machines, or combinations of these to implement part of the invention or all of the invention itself. This: a software program that implements a specific embodiment of the present invention can be implemented as an independent firmware, or as a software module, routine, or function call_ executing the same in the same way: an operating system, system, another Program, system call, interruption routine: save ^ formula ... The term, program module, means software, programs, routine functions, instruction sets, data, data structures, or any code that can be interpreted as an instruction set or destination code, or can be compiled into a program module and connected by a formula. Library machine (Please read the precautions on the back before filling this page) A software instruction executed by a processing unit is printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. Those who are familiar with this technology will know the exemplified in Figure 2. The system is in the form of Xu Xi, and the system can be directed to perform multiple functions in a device range, any of which can be used as a representative environment of the embodiment of the present invention. The illustration in FIG. 2 The representative system includes a platform 210 composed of different elements. These components include (but are not limited to) a processing order 212, a non-volatile memory 214, a volatile memory 216, and a system streamer 218. The system bus 218 couples the non-volatile memory 214 and the volatile memory 216 to the processing unit 212. The non-volatile memory 214 may include multiple memory types State, including (but not limited to) read-only memory (R OM) can be built-in yuan -20- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) Intellectual Property Bureau of the Ministry of Economic Affairs Printed by employee consumer cooperatives 480422 A7 B7_ 5. Description of the Invention (18), Electrically erasable read-only memory (EEROM), Electrically erasable programmable read-only memory (EEPROM), Electrically programmable read-only memory ( EPROM), electrically adjustable read-only memory (EAROM) and battery-backed random access memory (RAM). The non-volatile memory 214 provides storage for the boot-up and reset routines (bootstrap routines), where the boot-up and reset routines are activated once the power source or reset platform 210 is referenced. In some architectures, the non-volatile memory 214 provides these basic input / output system (BIOS) routines, wherein the BIOS routines are used to perform the transfer of information between different components of the platform 210. Volatile memory 216 may include a variety of memory types and devices, including (but not limited to) random access memory (RAM), mobile random access memory (DRAM), flash memory, EEROM, and bubble memory Body, register ... etc. The volatile memory 216 provides a temporary storage area for the program modules or data being executed or executable by the processing unit 212, or for the program modules or data being accessed or modified by the processing unit 212. Generally speaking, the difference between the non-volatile memory 214 and the volatile memory 216 is that once the power is removed from the client platform 135, the moonlight platform 120 and the playback device 155 210, and then the reference is re-referenced When the power is turned on, the content of the non-volatile memory 214 is not lost, but the content of the volatile memory 216 is lost, damaged, or erased. The platform 210 can access one or more internal or external display elements 230, such as a CRT (light-screen) monitor, LCD (liquid crystal display) panel, LED (light-emitting diode) panel, electronic light-emitting panel, or Other displays are used to provide information or calculation results to a user. The processing unit 212 interfaces to each display element 230 through a video interface 220, among which the video industry-21-this paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -I .----- ---------- r ----------- ^ (Please read the notes on the back before filling out this page) 480422 A7 V. Description of the invention (19) Surface 220 by system A bus 218 is coupled into the processing unit. The platform 210 has access to one or more storage devices 232, such as a hard drive, a disk drive for reading or writing to a removable disk, and an optical drive for Read-a read-only disc, or read or write in other optical media; and a device for reading or embedding in other media types, including (but not limited to) fast Flash memory card, white hard drive, magnetic cassette, magnetic tape ... The processing unit 212 is connected to each storage device 232 through a storage interface 222. The storage interface 222 is coupled to the processing unit 212 through a system bus 218. The storage device I 232 provides a non-volatile storage body to the platform 21. —Platform 21G can receive inputs or commands from one or more input devices, such as a keyboard, pointing device, mouse, modem, radio frequency (RF) or infrared receiver, amplifier , Joystick, trackball, light, gaming device, camera ... and more. The processing unit 212 is interfaced to each input device 234 via an input interface 224, and the input interface 224 is coupled to the processing unit 212 through a system bus 218. The input world may include one or more of a variety of interfaces, including (but not limited to an RS-232 serial port interface or other serial interface, a parallel bee interface, a universal serial bus (USB), _ Optical interface (such as & line or 1Γ〇Α), a radio frequency or wireless interface (such as Bluetooth) voice interface or other interfaces. Flat port 210 can send output information to the display 23, but also The output information is sent to one or more output devices 236, such as a Weibu eight data machine, printer, edge map machine, transmitter, radio frequency or infrared transmitter. The Zhang scale is applicable to the Zhongguanzuo Standard (CNS) A4 Regulation ^ _〇x 297 Kg £ 22-480422 A7 V. Description of the Invention (20), or any other device that can be controlled by the platform 21〇. The processing unit 212 via an output interface 226 interface to each output device 2S6, wherein the output interface 226 is coupled to the processing unit η] through the system bus 218]. 'The output interface may include one or more of a variety of interfaces, including (but: limited )-An RS.232 serial port interface or other sequence interface, a parallel port interface, a universal serial bus (USB), an optical interface (such as infrared or IrDA), an RF or wireless Interface (such as Bluetooth), a voice interface, or other interfaces. Platform 21 can be logically connected to one or more remote systems (such as a remote computer 238) to operate in a networked environment. The remote computer 238 may be a server, a router, a peer device, or other shared network nodes, and it typically includes many or all of the elements of the components described for platform 21 #. When used in a networked environment, the platform 210 is connected to the remote system 238 through a network interface 228. The boundary between the remote computer 238 and the network interface described in Figure 2 Internet connection, including a local area network (LAN), a wide area network (wan), a telephone connection, etc. The type of such network environment is in the office, the company's extensive computer network, internal Department of Internet and International Internet It will be appreciated that program modules implementing different embodiments of the present invention may be stored in the storage device 232, the non-volatile memory 214, the volatile memory 216 'or when in a networked environment, These program modules can be stored in the remote memory storage device of the remote system 238. These program modules include an operating system, applications, other program modules and programs 297 mm) (please first (Please read the notes on the back and fill in this page) _, line-printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs-23- 480422 printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 5. Description of the invention (21). The processing unit 212 can access different parts of the program modules to respond to the different instructions contained therein, and under the command of: events that occur or are received on the input interface 224 / network interface 228. Then, the operation of different embodiments of the present invention FIG. 3 illustrates the operation of a representative embodiment of the present invention when a user on the client platform 120 uses a browser to contact the website 14 on the mobile content server 135. The steps illustrated in FIG. 3 illustrate the access operations of the users in a typical embodiment of the present invention. Those skilled in the art will recognize that the functions illustrated in Figure 3 can be implemented in a variety of ways, each of which will add additional steps or remove other steps. Once the website of the mobile content server 135 is accessed at 140 o'clock (step 31 ^), "check in the website" or "input" as a new user, and the choice is presented to the user ( Step 315). In another embodiment of the present invention, a unique identification code can be assigned to each user. Once the website 140 is accessed, the user's identification code can access the website 140 'If it eliminates the need for the user to sign in to the website 140. Once entered as a new user, a new user screen f is presented to the user (step 320). For the new user On the screen, users can input brief information and preference information. The brief information can include (< unlimited) username, company, email address, shipping address, credit card information, and invoiced address. … Etc. The brief information can also include personal information such as age, gender, occupation, income, hobbies, interests, and other demographic information. Those familiar with the site will know that it is easy to inform users And seek to collect additional brief information. (Please read the notes and then fill in the back of this page)

24- 480422 22 Printed by A7 B7, Consumer Cooperatives, Intellectual Property Bureau, Ministry of Economic Affairs 5. Description of Invention (It may also prompt the new user to enter preference information. The preference information identifies the user who wishes to retrieve from these content providers Take such appropriate content; the type of content or information that the user wishes to receive; a product type and brand that the user prefers; and scheduling information to obtain and download the information. As previously stated, The suitable content can be retrieved or received from the content providers 11 and 115 as the original information based on the web, and then the suitable content is converted into a content segment, which can be used as a content segment or packaged in a player program. Regardless of the format of the reception, the appropriate content will be represented in the form of one or more pieces of content. The user can specify the appropriate content at different levels of detail. How can the appropriate content be in espn. π last night's baseball score ", nytimes comm, New York Times, first edition of last Sunday's edition, or b〇〇nz In com, the first hour of the Neal radio talk show. When a user requests content at this level of detail, the user can enter the special Internet address of the content provider 11 or the child content provider The name of the server. When the mobile content server 135 attempts to compose or aggregate a player, the server application will access the special network address or identify the content provider in a database. Find the proper address of the inner valley ^ donor η 〇. Alternatively, the user can provide search information (such as topic, title, event, name, location, key 竽 ...) Etc.) to request content. The mobile content server 135 may include a dedicated search engine, or use one or more of a variety of available search engines to find and obtain information on the Internet or related segments of the search information. The mobile content server 135 can further filter the information based on the user's brief description and / or preference information, and the user can also request a -25-297 mm) (Please read the precautions on the back before (Fill in this page)

480422 A7 " " " B7 V. Invention Description (23) More general information. In order to provide this feature, the content type is presented to the user for selection as input for the user's preference information. Yu: In specific examples, these categories represent the collection of preset content providers no and ii5 that fit a particular feature. Examples of types are business, sports, and music. Business types can include information from content providers, such as Wall Street Journal, nytimes.com cnnfn.com, and the streetcomm. Generally, a user is reluctant to submit Personal information is rotated into a website, even if the website is protected by password access. This reluctance may arise because of a lack of trust in 忒 贝 讯 's right to privacy, or simply because of lack of time. The present invention assists in alleviating the unwillingness by crediting users with personal information entered into the system. This credit can be granted to the user in a number of ways. One method is to assign a weighted card to each item of information, where the user can enter and grant credit based on the weighted card. Another method is to grant credit based on a percentage of the total amount of information provided by users. If so, the more personal information the user enters, the more credit will be received for that use. Later, the user will be able to exchange free items, coupons, services or discounts with such credits by participating in the content provider ... In addition, the user's brief information and preference information can be used to select different credit types to grant the user. For example, if the user profile and preference information indicate that the user is a golfer, the user may receive a product for use in a sports shop or for a variety of golf supplies based on the Internet. credit. In addition, if the user preference information indicates that the user prefers the Taylor Made TM golf equipment, the user may be granted credit for purchasing the Taylor Made TM sports equipment. -26- This paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the notes on the back before filling this page)-«ϋ nnn ^ aJ · n 1 nn • Line. Ministry of Economic Affairs Printed by the Intellectual Property Bureau employee consumer cooperative 480422 Printed by the Ministry of Economic Affairs Intellectual Property Bureau employee consumer cooperative A7 B7 V. Invention Description (24) It can also prompt S new users to enter schedule information. The schedule information details when the user wants the mobile content server 135 to aggregate the content fragments into a player program, and when to download the content fragments into the player program, to the client platform 12 and / or to play Device 155. In one embodiment of the present invention, the mobile content server i 3 5 can access different content providers 110 and 115 by using a high-speed Internet connection to obtain web-based content or content fragments. . Conversely, these players can be downloaded to the client server 120 and / or the playback device 155 using a slower connection. In this specific embodiment, because there is a large amount of data related to sound files and / or video files, the user wants to arrange the aggregation and download of the playback program when the user wants the content to be packaged in the user's playback device. Before. For example, a user's schedule may require an internal valley package 'to be prepared on his client platform at 7 am so that the user can listen to the information on the way to work. In the 1st case, content can be aggregated, packaged, and downloaded starting at 3 AM to be ready when the time is up. In another embodiment, the player programs or content segments can be downloaded to the client server 120 and / or the playback device 155 using a high-speed connection. In these specific embodiments, users will be given more flexibility in when they can download such player programs. Actually, in some cases, these player programs can be generated and downloaded to the player device 155 in real time. The new user can also be prompted to choose a username and password combination. The username and password combination should be unique to distinguish the user from all other users. Once the brief information, the user name and the password are set up, the database 145 is updated with the information (step 325) -27- This paper size applies the Chinese National Standard (CNS) A4 specification (21〇x 297) Li) —: ---- 1 ---- 1 ----- ^ ---- ^ -------- (Please read the notes on the back before filling this page) 480422

V. Description of the Invention (25) In some specific embodiments, the server application program 150 may download the client application program 130 to the client platform 120. Optionally, the client application can be distributed on _ storage media, such as _ CD-ROM, diskette, compact flash H, compact flash, or digital video disc (dvd), and used by This client application is installed on the client platform i20. After updating the database 145, the user returns to the website 140, where the child user can check in to the website 14 or switch out (step 33). A user who has previously accessed the system as a new user is also directed to this step. A user who is already in the database can sign in to the website 14 by entering their username and password. Optionally, a cokie that may have been placed on the client platform 120 will identify the user in the website 14 so that the user only has to enter his password. A c〇kie is a small information unit, in which the cookie is stored by a website through the user's browser. Once the user returns to the website, the c〇kie enables the website Identify the user. Alternatively, the user can store his user name and password in his client platform 120 so that information can be automatically transmitted to the mobile content server 135, eliminating the need to enter the user name and password. The mobile content server 135 will verify the username and password of the individual against those usernames and passwords stored in the database 145, and if the username and password are valid, allow the user to save Take his information. An invalid username and password will allow the user to try again to enter a valid username and password. A user can also choose to update the user information. If the user chooses not to do anything, the user can sign out of the website 140 (step 350), -28- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the back first Please note this page before filling in this page) -----: ---- Order --- I ---- · * 5 ^ 'Printed by the Intellectual Property Bureau Staff Consumer Cooperatives of the Ministry of Economy 480422 The cooperative prints A7 ___B7__ 5. The description of the invention (26) and the return to the homepage of the website 140 (step 31). If the user chooses to update his code, brief information, preference information, or schedule information, the process continues to step 340. The user can use various techniques to browse the user's current information, enter new information, or correct the current information. Once completed, the correction-receiving information is stored in database 145 (step 345), and processing returns to step 335. FIG. 4 illustrates two of the plurality of processes executed in the server application 15 of the mobile content server 135 in a representative embodiment of the present invention. The first process illustrated in blocks 405-435 illustrates the process of generating an inner valley package or player program to be downloaded to the client server 120 and / or the playback device 155. Each user includes a storage schedule indicating when such content fragments should be aggregated, when child content fragments should be packaged into a content package and passed to the client platform 12. The mobile content server 135 maintains an index for all of these users and their schedules. When an update is caused to a particular user on the mobile content server 135 (which is caused by a regular update; or because the user requests an "on request ..." update directly or via the client platform 120) ) 'The server application i 50 reads the preference of the particular user and / or the brief information (step 405). With the preferences and / or brief information, the wordserver application 150 generates a website listing. At step 410, the mobile content server 1% downloads the information from the websites of different content providers 110 and 115, etc., according to the website listing, and stores the information as content fragments. If these websites are text, then remove all static graphic information and save these text files. If this website package -29- This paper size is suitable for CNS A4 size (X 297mm) ~ (Please read the precautions on the back before filling this page)

480422 V. Description of the invention (27) If there is a sound file or video file, these files are stored in the mobile content server 135. At step 415, all downloaded text files can be converted into sound files according to the format required by the playback device 155. Save these sound files in a standard sound format (like mp3). When the present invention refers to the 11 ^ 3 file as a representative embodiment, those skilled in the art will understand that the special format is not important. Any video file will retain its video format. In a representative specific embodiment, the video format is ^^^ (Mobile Graphics Expert Group) 'although any format may be used. At step 420, the mobile content server 135 generates " sound files and video files " or " inner valley fragments " and marks them with a unique identifier " each audio file and video file " or " A content fragment ". The mobile content server 135 maintains a database of the unique identification codes, the content fragments, and the related websites. In a specific embodiment, the unique identification code is added in front of each sound file or video file. Optionally, the ordered unique identifier list can be related to a content package or broadcast privately. Other embodiments may use different techniques to associate the unique identification codes with the content segments or sub-segments within a player program, and the present invention expects these techniques without relying on any particular technique. In step 425, the user profile information of the special user is read from the child database. In step 430, the user profile information is used to select advertisement segments to be included in the player program. Selecting these advertisement fragments and integrating the advertisement fragments into the player program is an important aspect of the present invention. -30- This paper size applies to China National Standard (CNS) A4 (210 X 297 public love) " " ---------- (Please read the precautions on the back before filling this page) · · -Line · Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 V. Invention Description (28) The Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs is printed on a representative specific, one-shirt embodiment of the present invention. Advertisers may The snippet together with the target brief information, the / ', Cheng ㈢_description information may include multiple stops, where these stops are used to identify the personal type of the advertisement should be directed. When selecting advertisements, compare the user brief information with the target brief information; Select and aggregate ads to a # 1U user based on the match and relevance between the user profile and the target profile. If so, using this aspect of the present invention, such advertisements can be specifically and specifically tailored to a particular user. Advantageously, the unique and unambiguous brief matching perspective of the present invention results in advertisers gaining their audience more effectively. In addition to the brief description above, global advertisements intended to reach any or all users can also be aggregated. In a representative embodiment of the present invention, each fragment has a related uniqueness-none The second identification code is stored in the database, and the identification code is attached to the face of the advertisement file or the identification code is related to the advertisement segment in some other way. In step 435, the sound clips, video clips, and advertisement clips collectively referred to as the content clips are aggregated into a content package or playback program. In a representative specific embodiment of the present invention, a playlist is generated together with all relevant content segments, and it is determined that they together form the content package. The playlist contains all these content segments and their associated unique identifiers. A sequence list column, or you can use the playlist column to index these inner # clips. Alternatively, a single file may be generated to form a content package or player program that includes such content fragments. In a representative embodiment, one or more advertisements are placed between each of these non-advertisement content segments. It should be noted that the length of these content fragments and non-advertising fragments can be reported in the m. The content 丨: ----------- install— (Please read the precautions on the back before filling this page )-丨 Order ----- Line · -31-This paper size applies to China National Standard (CNS) A4 (210 x 297 mm) 480422 A7

The total number of advertisement fragments between and the total number of non-advertisement fragments between advertisement fragments are critically important to the present invention, and in fact the present invention anticipates any particular architecture. After generating a player program, once there is a command from the client application program 130, the player program can be downloaded to the client platform 12〇 ^, or in other specific embodiments, the player program is directly downloaded to Playback device 155. Refer to Figure 5 for a more complete understanding of generating a content package. Blocks 450-460 illustrate one of the second processes performed in the mobile content server 135. This second process is the closed circuit response or feedback viewpoint of the present invention. As mentioned above, the playback device 155 can receive these playback programs and long 1 offers_ 应 贝 讯. Once the playback device 155 is linked to the client platform 120 through the communication channel, the corresponding data can be uploaded to the client platform 120. In turn, the client platform 120 may then upload the application information to the mobile content server 135. The application provided to the mobile content server 135 at the end contains an application list of the user and the content segment or sub-segments related to the application. In operation, when the user listens to and / or watches the player on the playback device, the user can respond to any special content segment by activating a response. In a representative embodiment, the echo generator may be a button, a voice command, or any other device. In response to "activating the echo generator", the playback device records the currently active content segment with its unique identification code in an echo file of the playback device 155. The application file includes the application information to be uploaded to the mobile content server 135. In a multi-button broadcast-32- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the note on the back before filling this page} Order ------- -λ. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of the invention (3Q) on the device or a device equipped with voice detection The construction also associates a response type with the unique identification code. At step 45, the mobile content server 135 receives the response file from the playback device 155. At step 455, the server application program 150. Read the unique indestructible horse watch. If appropriate, read the response type. The server uses the private type 150 to search for the unique identification code in the salty shell store to identify and Provide or advertise to the website that should be associated with the unique identifier. At step 460, the Serving App 15 starts an appropriate campaign based on the response. The child acts according to a preset instruction on a particular website or Follow an internal action. The server application can send a response message to Uchigaya Provider 110 or advertisers via email, EDI (Private Exchange) or any known method to inform them of a special use The responder has responded to a special segment or sub-segment. In the response message, the server application 150 may include a special brief information item to help the content provider meet the response. In addition, according to the user, Responses to previous content and advertisements, direct future advertisements on the user's side. The default action may include sending an email message informing the website of a response and a set of in-house information. In a specific embodiment The default information may include the name and email address of the responding user. It should be noted that the default information is changeable between the specific embodiments of the present invention. In a multi-button system, each of them should be able to Causes the server application to take a special action. A first button, an information or "i " button can cause only one email request to be sent to The content provider or advertiser indicates that further information should be transmitted to the user. I-33- This paper is a Chinese standard (CNS) A4 specification mo X 297 public love) ----- r 11 I ------- (Please read the notes on the back before filling this page) 480422 A7 B7 V. Description of the invention (31) The second button, a purchase or "$" button, can lead to an e-commerce Transaction to purchase the product being explained to the user. For example, the user can press the "$ π" button during an advertisement to get a special book from Amazon, com. In response to the "notification of receipt of the action", the mobile content server 135 may transfer the name of the special user, credit card, invoice and shipping information from the mobile content server 135 to amazon, com. Finally, purchase The book is delivered to the user. In this case, the closed-circuit response feature of the present invention causes a very simple e-commerce transaction for the user. Similarly, in a voice-activated system, each response should be available. Causes the server application 150 to take a special action. A first response to "request for further information" can only cause an email request to be sent to the content provider or advertiser for further information Send to this user. A second purchase on request ”can result in an e-commerce transaction to purchase the product being described to the user. For example, the user can read a special book on Amazon, com during an advertising period The text is "Buy." In response to "receiving notification of the action", the mobile content server 135 may transfer the name of the special user, credit card, invoice and shipping information to Amazon.com. Finally, the book is purchased and shipped to the user. Also in this case, the closed-circuit response characteristic of the present invention causes a very simple e-commerce transaction to the user. In another embodiment, each particular piece of content, advertisement or non-advertisement may include a related action. For example, a piece of content may be related to the following actions: provide further information; execute purchase -34- This paper size applies Chinese National Standard (CNS) A4 specifications (210, 297 mm) 丨: ---- -------- Installation (Please read the precautions on the back before filling this page) Order -----. Thread · Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 A7 V. Invention Description (32) Provide relevant information; ... and so on. In this specific embodiment, the button playback device can be based on the content segment: early one = wide: the present invention-in a typical application, can be based on the action of "eye off" or according to the order of the advertiser Advertisers are charged at different rates ^, when the user starts to purchase an item, and if the user only wants = the user to charge more. ~ Guangkou is different from the other one in the present invention. In the embodiment, each content segment, advertisement or non-advertisement can be interrupted into an inner sentence, a female parent, a parent-child segment, a unique identifier associated with a unique identifier. For example, a wide Of may Includes three sub-segments, where the action in the first sub-segment is related to: the action that provides further-step information, the second sub-segment is: :: buy :: involved, the third sub-segment is related to the provision Property: Zi Guangdong related. In this specific embodiment, how can the direction of the sub-segment association be based on time (that is, the first 60 seconds of a segment will be related to the first line '-the middle 10 minutes of the segment will be The second 60 seconds with a second pass will be linked to A third direction should be related.) In another specific embodiment of the present invention, the direction of the user in the mobile player should record the currently playing segment and its uniqueness—the identification of the second operation. Code, when the direction should happen, it will also record the time of the segment. = If 'preparing an advertisement segment to receive the user's one minute, one direction, then the direction should include the direction should be unique Identification code and M material 1. 00 to indicate that one minute of the fragment was received in response to this paper standard applicable CNS A4 specification (21G X 297 mm · 35- 480422 Ministry of Economic Affairs wisdom Printed by A7 Consumer Property Cooperative of the Property Bureau V. Invention Description (33). When the mobile content server 135 receives _ Ying, the mobile internal server can at least partly based on the segment time. Another aspect of the invention is an advertiser: D: Rong provides and can download information to the mobile content server 135. In an unexplained process, the server application 15 () talks with the website 14. For example, the mobile content server 135 is on its website 14G Of-an advertiser is ㈣The website, and the advertiser can drag a sound / video beacon including one or more content fragments to a certain position on the webpage (that is, the advertiser's advertisement). This operation will cause The sound advertisement is loaded into the advertisement database for later packaging and aggregating and packaging the content to the users of the system. This aspect of the present invention also provides an interface for these advertisers or internal advertisers. Supplier to enter the target brief information. In another embodiment, the mobile content server 135 can provide a graphic display of a player to a service provider or advertiser. The service provider or advertiser Different content clips can be dragged or dropped into positions within the graphic display player. Fig. 5 is a data diagram illustrating the generation of a content package from a content fragment in a representative embodiment of the present invention. As described earlier, the mobile content server 135 downloads the sound clip 500 and the video clip 510 from the content providers 110 and 115. Alternatively, the mobile content server 135 may generate the content fragments internally from the web-based raw information. In addition, the advertisement segment 520 is held in the mobile content server 135. These sound clips 500, video clips 510 and advertising clips 520 are collectively known as content clips. These sound clips 500 and video clips 510 are collectively based on information content clips -36- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) i: ----------- ------ Order -------- λ. (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 A7

V. Description of the Invention (34) Known that when the content segments have been aggregated according to a user profile, the content segments are listed together in a player program or content cover 525 including a total number of segments . Advertisement clips can be placed between the audio or video clips within the content package 525. In the example of FIG. 5, segment 1 (53) includes a sound segment; segment 2 (54) includes a sound segment; segment 3 (550) includes a video segment; and segment η (56) includes one Video clip. In a representative embodiment, each content segment starts with a unique identification code of the content segment placed in the content segment. However, it will be appreciated that the present invention does not require any special format for the content packaging or playback program 525, and in fact, many formats will also be implemented with different embodiments of the present invention. Each advertisement also includes a superscript (not shown). The superscript has a unique identifier placed in it. Segment 1 (53) to segment n include package content 525. FIG. 6 illustrates the operation of the client application 130 in the client platform 120 according to a representative embodiment of the present invention. The viewpoint of the present invention illustrated in FIG. 6 is related to downloading information to the playback device 155 and uploading information to the self-playback device 155. At step 600, the client application checks to see if it is time to receive a periodic download, and if so, control proceeds to step 620. If not, the client application 13 checks at step 61 to see if the user has requested a download request. If not, control proceeds to step 630. At step 620, the client application 130 connects to the server application 150 and transmits the username. Server application Download the player or content package to the client application 13. If a content package is not prepared on the mobile content server 135 (for example, this paper -37- this paper size applies to China National Standard (CNS) A4 specifications (210 X 297 public love) (Please read the note on the back first? Matters refill this page}

480422 A7 V. Description of the invention (35) The user has initiated a request to download), then the mobile content feeder 135 will prepare a package for the internal customer, and then download the content package to the client application 13. After the inner valley is packaged, the client application is supervised at step 630 to check whether the playback device 155 is connected to the client platform ⑽. If not, control returns to step 600. For example, when a playback device 155 is linked to the client platform 120, the control proceeds to; / I 64G 'its package downloads the * content to the playback device. After the download is completed, the client application 13 receives or starts uploading any corresponding files currently in the playback device 155 at step 65. Next, the client application 13 uploads the application information to the server application 150 in step _. Those who are familiar with this technology will also pay attention to the current and ongoing developments in grid and wireless communication technologies that will enable different specific embodiments of the playback device 155 to substantially interact with the client platform 12 or mobile. Content server and continuous communication. (Depending on the specific embodiment, if it is, using wireless communication technology, the player can receive additional downloads or provide £ 155 when the player is in use or closed. The uploading to the application file. If so, the present invention can be used in a system for providing instant playback and application. The playback device 155 includes the following functions: · Controls the storage of the player program; plays the player program; And storing the correspondence. In a representative specific embodiment of the present invention, the function of the playback device includes a feature that allows playback, stop, rewind or fast forward to the playback program. In addition, the playback device 155 The software allows one content snippet and the previous content ^ segment special = so that users can easily move from the content snippet to the content package (please read the note on the back first) Please fill in this page again for matters) — Order ---------- Line · Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs -38 4 ^ 0422 V. Description of the Invention (36) Snippet of content. In a preferred embodiment, the playback device is characterized by an easy-to-use single 1-button. When pressing the button (please read the precautions on the back before filling this page), the current activity Within the macro film π Fen film & its unique identification code is recorded in a response in the playback device 155, and the unique identification will be directly later from the playback device 155 or via the client platform 120. The code is uploaded to the mobile content server 135. The optional specific embodiment of the present invention may include multiple buttons, voice detection, and any other device that detects the user, so that the content provider can provide A specific content should be given. As mentioned earlier, the playback device 155 may include the ability to write the player program. A representative playback device 155 that provides child capabilities may include the ability to receive and store inner valley clips, And then allow one The ability of the user to listen to parts of the content fragments and to select or reject the content fragments of the player program. From the above description, 'it will be known that the present invention illustrates a method for implementing a closed-circuit response architecture in e-commerce. And system. The invention has been described in terms of specific embodiments, which are intended in all respects to be illustrative and not restrictive. For those skilled in the art, 'will It is obvious that the specific embodiments of the invention are optional without departing from the essence and scope of the invention. If so, the scope of the invention is explained by the additional application for the scope of patents printed by the Intellectual Property Bureau Staff Consumer Cooperatives of the Ministry of Economy The foregoing description supports the scope of the present invention. 39 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm)

Claims (1)

480422 A8 B8 C8 D8 Scope of patent application Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 2: a closed-circuit system for transmitting information obtained from an information content source to a playback device, including: a mobile content server, including: a website , Interconnected with the source of information content, the site operates on the mobile content server, and a user can access the site; a database for storing user information in it; and a server application, The server application operates on the mobile content server and enables the mobile content server: extracting the user information from the database; obtaining content fragments from the information content source; generating one including at least one Content encapsulation of the content segment; passing the content encapsulation to a client platform; and receiving the response information from the customer platform, wherein the response information is related to at least one content segment; and the customer platform includes: a web browser To talk to the site operating on the mobile content feeder, and a client application , The client application operates on the client platform, and enables the client platform to package the content from the mobile content server and download it to the playback device; receive the response information from the playback device; and Pass the response information to the mobile content server. For example, the closed circuit system of the first scope of the patent application, where the mobile content -40 'paper size applies Chinese National Standard (CNS) A4 specifications (210 X 297 mm) • I. up — -------- ^ -------- (Please read the note on the back? Matters before filling out this page) §88 §88 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 ___ The server application further enables the mobile content server to convert the information in the text data format obtained from the information content source into a sound format. 3. If the closed circuit system of item 1 of the scope of patent application, the mobile content server further includes an advertisement database for storing advertisement segments. 4. If the closed circuit system of item 3 of the scope of patent application, the server The application generates the content package by aggregating the content fragments and placing the advertisement fragments in the advertisement database side by side between each of the respective non-advertising content fragments. 5. If the closed circuit system of item 4 of the patent application scope, wherein the server application selects the advertisement fragments from the advertisement database based at least in part on the user information. 6 · If the closed circuit system of item 1 of the patent application scope, wherein the server application program assigns a unique identification code to each content segment, and maintains a repository of these unique identification codes and related content segments. 7. In the case of the closed circuit system of the scope of patent application, the user information includes the user's name, company, email address, shipping address, delivery address and credit card information. 8. Such as: Please patent the scope! The closed-loop system of the item, wherein the messenger information includes preference information, the preference information includes special content and content types. 9_ If the closed circuit system of item i in the scope of patent application, where the user information includes scheduling information; and the server application comes from the _ attribution content ———————————— ™ · —- 41-This paper size is in accordance with China National Standard (CNS) A4 (210 X _2 " ^ Γ 公 爱) _ (Please read the precautions on the back before filling this page}-装 -------- Order- -------- Line · 480422 A8 B8 C8 D8, expand the information from the patent application source, and generate the content package based on the schedule information. 10. If you request the closed circuit system of item i of the patent scope, The user information (please read the precautions on the back before filling out this page) includes = process information 'and the server application package the content to the client platform according to the schedule information. 11. · If the scope of patent application The closed-circuit system of item i, in which the customer requests to pass the internal package according to a user generated on the customer platform. 12. If the closed-circuit system of item 1 of the patent application scope, at least one of these content segments A content snippet includes textual information. 1 3 Please apply for the closed circuit system of item i in the scope of which at least one of the content segments includes sound data. 14. If the closed circuit system of item i in the scope of patent is applied, at least one of the content segments includes Video information. 15. If the closed circuit system of item i in the scope of patent application, where the mobile content server and the client platform are included in a single computer system. 16. · A subscription for advertising including management The information collection, delivery and playback system of information provided to a playback device, which is obtained from an information source, the system includes: a mobile content server that is communicatively coupled with the information source; the wisdom of the Ministry of Economic Affairs The Consumer Cooperative of the Property Bureau prints a client platform that can be communicatively coupled with the mobile content server and the playback device; the mobile content server operates to: receive a customized information request from the client platform; according to the receiving Customized information request to collect funds from this information source -42 This paper size applies to China Standard (CNS) A4 specification (210 X 297 mm) 480422 OQ888 ABCD VI. Patent application scope '~~ News'; Pass the customized information to the client platform; When the client platform can access the playback device, then The customer works to pass the customized information to the playback device. 1 7 · If the system of patent application item 16 is applied, the customer platform further operates to receive the response information from the playback device, And providing the mobile application with the mobile content service as' which includes the mobile application as part of the custom information request. 1 8 · If the scope of patent application is the first! The system of 6 items, wherein the customized information package includes an e-mail message. 1 9 · If the system of item 16 of the patent application scope, the customized information includes news reports. 2 0 If the system of item 16 of the scope of patent application, the customized information includes music performance. 2 1. The system according to item 16 of the scope of patent application, wherein the customized information includes recorded music. 2 2 · If the system under item 16 of the patent application scope, wherein the customized information includes sports event broadcasting. 2 3. The system according to item 16 of the scope of patent application, wherein the customized information includes a radio broadcast. 24. If the system of item i 6 of the scope of patent application, the customized information includes meteorological information. 25. If the system of item 16 of the scope of patent application, the customized information package includes financial information. -43- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page) · 11111 · Packing -------- Order-- ------ · -line | Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 A8 B8 C8 D8 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 6. Scope of patent application 2 6. If the scope of patent application is 16 Item system, wherein the customized information source is a website that can be accessed via the Internet. 2 7 · If the system under item 16 of the patent application scope, the source of the customized information is a source of recording media playback. 2-8 · An information collection, transmission and playback device for providing user-recognizable customized information and managed advertising information, where the two types of information are obtained from at least one information source, the playback device Including: an information source interface; a memory storage unit; a processing early element, which is coupled to a 4 $ memory storage unit and the information source interface, and the processing unit responds to an instruction stored in the memory storage unit to operate To: access the information source through the information source interface; retrieve customized information from the information source according to the preference information stored in the memory storage unit; receive the managed advertising information from the information source; and The customized information and advertisement information are converted into a format suitable for playing in a user-identifiable manner. 29. If the device according to item 28 of the patent application scope, wherein at least a subset of the customized information and advertising information is received as the original information, wherein the customized information and advertising information is received from the information source; and The processing unit operates to transform the customized information and a subset of the advertising information by: converting the original information into one or more content segments; and combining the content segments to generate a content package. -44- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) ------------------- ^ -------- ί Please read the lacquer on the back first before filling in this purchase> The clothing printed by the staff of the Intellectual Property Bureau of the Ministry of Economic Affairs, such as clothing. 0. The device as claimed in item 28 of the patent, wherein the customized information is received from the information source in the form of one or more content fragments; Operation to convert the customized information and advertising information by combining the content fragments to generate a content package. J 1. The device according to item 28 of the scope of patent application, wherein the customized information and advertisement information are received from the information source in the form of a content package; and the processing unit operates to store the content package in the The memory storage unit converts the customized information and the advertisement information. 3 2 · The device according to item 28 of the scope of patent application, wherein the information source is an electronic media storage device. 3 3. —A method for providing managed information to a playback device based on a closed circuit operation, where the managed information includes advertising and non-advertising content, the method includes the following steps: receiving user information; at least in part based on The user information is obtained from one or more information sources; the management information is formatted into an inner valley package, wherein the content package includes one or more content fragments; a unique identification code is assigned to Each content fragment in the content package; passing the content package along with the unique identification code of each content fragment in the content package to the playback device; and receiving the response information from the playback device, wherein the response information Includes a unique identifier for the piece of content that is associated with the direction. • 45- This paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 mm). Packing -------- Order -------- (please read the precautions on the back first) (Fill in this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 C8 ______D8 VI. Application for Patent Scope 34. For the method of applying for Patent Scope Item 33, in which the management information is obtained from one or more sources The method includes the following steps: analyzing the user information to obtain a time schedule; and accessing a source of information to obtain information according to the time schedule. 35. The method according to item 33 of the scope of patent application, wherein the step of obtaining management information from one or more information sources includes the following steps: analyzing the user information to obtain a search condition; according to the child search condition Search the international Internet to identify a source of information, where the source of information contains information related to the search condition; and start downloading the information related to the search condition. 36. The method according to item 33 of the scope of patent application, wherein the step of obtaining management information from one or more information sources includes the following steps: analyzing the user information to obtain a search condition; according to the search condition Search the international Internet to identify a source of information, where the source of information contains information in a raw data format related to the search condition; and start to download the information related to the search condition. 37. The method according to item 35 of the scope of patent application, wherein the step of formatting the information into a content package includes the following steps: converting the cargo message in the original data format into one or more content fragments. 38. The method according to item 33 of the scope of patent application, wherein the step of obtaining management information from one or more information sources includes the following steps: analyzing the user information to obtain a search condition; according to the search condition Search the international Internet to identify a piece of information -46- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm). -------- ^ ------ -(Please read the notes on the back before filling this page) 480422 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A8 B8 C8 — D8---------------- 一 ^^ -^-6. The source of the scope of patent application, where the source of information contains information related to the search condition and is in the format of one or more content fragments; and start to download the information related to the search condition. 3 9 > The method according to item 33 of the patent application park, wherein the step of obtaining management information from one or more information sources includes the following steps: Analyze the user information to identify the management to be obtained Information; identifying an Internet-accessible address of an information source, where the information source includes the management information in a format having one or more content segments; and initiating downloading of the management information. 40 · The method of item 33 in the scope of patent application, wherein the step of obtaining management information from one or more information sources includes the following steps: analyzing the user information to identify the management information to be obtained; identifying An Internet-accessible address from one of the sources of information, where the source of information contains the appropriate information in the original data format; and the appropriate information is initiated to download. 41. The method of claim 39, wherein the step of formatting the information into a content package includes the following steps: converting the information in the original data format into one or more content fragments. 4 2. The method according to item 33 of the scope of patent application, wherein the step of obtaining management information from one or more information sources includes the following steps: analyzing the user information to identify the management information to be obtained; identifying An information source is an Internet-accessible address, where the information source contains the appropriate information with a content packaging format-47- This paper size is applicable to China National Standards (CNS) A4 (21 〇X 297 public love) -------------------- Order --------- Line C Please read the precautions on the back before filling in this page} Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. Download the appropriate information. If the method of applying for the scope of patent No. 33, the step of obtaining the management information from one or more sources includes the following steps: to: obtain the information according to the corresponding information. / " If the method of applying for the scope of the patent No. 33, the step of transmitting the content package includes the following steps in which the content package obtains management information from one or more information sources: ^ Analyze the user information to obtain A delivery schedule; and delivering the content package according to the delivery schedule. 45. A mobile application server comprising: a website accessible by a user to input user information, wherein the user information includes a user name, brief information, preference information, and schedule information; ^ A user database for storing the user information; and a server application 'for expanding the preference information, expanding network content from a content source, based at least in part on the preference information and the network Lu inner valley generates information content fragments to the user, generates a content package, and passes the content package to a playback device; the server application is further used to receive response information from the playback device, and according to the Get started with Ying Ying. 4 6 · If you apply for a mobile application server under item 45 of the scope of patent application, the server application is further used to convert text data into sound data. Materials 0 43 · 44 · -48-This paper standard applies to China National Standard (CNS) A4 Specification (210 X 297 mm) (Please read the notes on the back before filling out this page) Order -------- line j 480422 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A8 B8 C8 D8 VI. Patent application scope 4 7 · If the patent application scope item 45 is a mobile application server, the mobile application server further includes an advertisement database for storing advertisement contents including sound advertisements Fragment. 4 8 · The mobile application server according to item 47 of the scope of patent application, wherein the server application generates the content package by aggregating the information content segments and the advertisement content segments juxtaposed between each information content segment. . 4 9 · If the mobile application server of item 48 of the scope of patent application is applied, the server selects the advertisement content fragments for placement at least in part based on the user information. 50 · If the mobile application server of item 45 of the patent application scope, wherein the server application assigns a unique identification code to each piece of information content, and the unique identification code and related information Content clips maintain a database. 5 1. If the mobile application server of item 45 of the patent application scope, the server application assigns a unique identification code to each advertisement content segment, and stores the unique identification code in the advertisement The snippet is related to that ad database. 5 2 · If the mobile application server of item 45 of the patent application scope, the brief information includes a user's company, email address, shipping address, delivery address and credit card information. ^ 53. For example, the mobile application server under the scope of patent application No. 45, where the good information includes suitable content and content types. 54. If you apply for a mobile application word server in the 45th scope of the patent application, the server application retrieves network content, produces 4 ^ Tubeiji content fragments, and 49- This paper standard applies to Chinese national standards (CNS) A4 specification (210 X 297 mm) (Please read the precautions on the back before filling this page) -------- Order -------- 1 line 480422 8888 ABCD VI.Application The patent scope generates a content package based on the schedule information of the one user. 5 5 · The mobile application server of item 45 in the scope of patent application, where the web content includes text, sound and video data. " 56 · —A method for transmitting content and receiving response to the content, wherein the inner valley includes planting network-based information, the method includes the following steps: Aggregating a content package, the content package includes at least one content fragment ; Transmitting the content package to a playback device; receiving a response from the playback device, wherein the response should be related to a special piece of content; and starting an action based on the response. 5 7 · The method according to item 56 of the patent application scope, wherein the step of aggregating a content package further comprises the following steps: inserting at least one advertisement content segment into the content package. 5 8 · The method according to item 57 of the patent application scope, wherein the step of inserting an advertisement content fragment further includes the following steps: viewing a user's brief information; and selecting at least in part based on the user's brief information And announcement content snippets. 5 9 · The method according to item 58 of the patent application scope further includes the following steps: credit the user with points as a function of the information provided by the user in the user profile. 60. The method according to item 59 of the patent application scope further includes the following steps: Exchange the user's points with cash. 61. If the method of applying for the scope of patent application No. 60, further includes the following steps: ___ -50- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) f Please read the note on the back first? Please fill in this page again for the items}, and install ---- order -------- line. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 A8 B8. C8 D8------------ —16. Apply for a patent scope in exchange for a discount with the advertiser for the user's points. 6 2 · The method according to item 56 of the patent application scope, wherein the step of aggregating a content package further includes the following steps: viewing a user's preference information; and collecting at least part of the user's preference information based on the web Road information, as a piece of content. 63. The method according to item 56 of the patent application scope, wherein the step of transmitting the content package to a playback device further includes the following steps: viewing a user's time schedule information, and at least in part based on the time schedule information Pass the content package to the user. 64. The method according to item 56 of the patent application scope, wherein the step of transferring the content package to a playback device further includes the following steps: receiving a content package transfer request from the playback device, and downloading the content package In response to the request. 65_ —A method for generating a private content package for transmission to and playback on a playback device. The content package includes advertising content fragments and non-advertising content fragments. The method includes the following steps: receiving a special user Store user brief information; Store the user brief information; The Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economy prints and receives advertisement content fragments from at least one advertiser, and the advertisement content fragments include the target brief information; Store these advertisements Content fragments, along with the target brief information; by comparing the target brief information with the user brief information, and at least in part based on the comparison to select the advertising content fragments to a special -51- this paper size Applicable to China National Standard (CNS) A4 specification (210 X 297 mm) 480422 Sixth, patent application users, and the selected advertising content piece #. OJ. Just insert a clip of the valley to download to the The content in the playback device is encapsulated. 6 6. If you apply for the ancient, local, and local law of item No. 65 in the scope of patent application, the user brief information includes user preference information. _ Niu ^ Step includes the following steps: Insert non-users according to Wei user preference information. Ad content snippet. 67. The method of claim 66 in the scope of patent application, wherein the user preference information includes at least one category selection, and the step of inserting non-advertising content segments further includes the step of inserting non-advertising segments according to the category selection. 6 8. If the old and the old ^ ^ ^ of the application scope of the patent scope, ^ ^ ^ ^, even further includes receiving the information from the playback device, and its advertising content and other advertising content films & This step further includes the step of selecting the advertisement content segments based at least in part on the application information. 69. If the method of applying for item 63 of the patent scope, wherein the step of receiving advertisement content fragments from at least one advertiser corpse is further-the steps include the following steps: allowing the advertiser to access a website; and When uploading these advertisement content fragments, the advertisement content fragments are received from these advertisers. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 70. For the method of applying for the scope of patent No. 65, the step of receiving advertisement content fragments from at least one advertiser further includes the following steps: Allow the advertiser to access Websites; when advertisers start uploading these advertisement content fragments, then receive advertisement content fragments from those advertisers; and to the advertisers according to the corresponding forms that the advertisement can support -52- " The Zhang scale is applicable ^ (210 X 297 ~ iT 6 71. 72. 73. Apply for a patent Fan Meng Intellectual Property Bureau of the Ministry of Economic Affairs 社 Consumer Cooperatives to print A8 B8 C8 D8 to charge a fee. For example, the method of applying for the scope of the patent No. 65 , And further includes the following steps: credit the user with points as a function of the information provided by the user in the user's brief description. For the method of applying for item 71 of the patent scope, further including the following steps: The user's points will be exchanged for cash. For the method of applying for item 71 in the scope of patent application, it further includes the following steps: Report the customer's discount in exchange for the user's points. -53- This paper size applies to China National Standard (CNS) A4 (210 X 297 Public Love Γ)