TW480422B - A system for and method of implementing a closed loop response architecture for electronic commerce - Google Patents
A system for and method of implementing a closed loop response architecture for electronic commerce Download PDFInfo
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48U422 A7 B7 五 、發明說明( 經濟部智慧財產局員工消費合作社印製 相關申請 本申請與1999年8月12日提出之美國申請序號__ 、定名爲’’用以將選取之内容傳遞給一移動使用者和從該移 動使用者中獲得一個嚮應之互動式聲音和資料播放器,,有關 ’且通常將其指定給本申請的受讓人i2Go • com 〇 技術範疇 本發明說明電子商務;且更明確地説明一種致能提供有 關接收之資訊和廣告的回饋、以啓始電子商務交易之系統 ,方法及裝置。 發明背景 國際網際網路提供廣泛和全域的資訊存取,及提供近幾 年前尚不存在的電子商務機會。直到最近,才將國際網際 、’罔路的存取限制在該等可存取一個通訊鍵結(像是一條電話 線、一個ADSL(非同步數位用户迴路)連接、一個纜線數據 機或一條T 1線)的電腦上。如是,將經由國際網際網路存 取資訊限制在極接近一個通訊鏈結的位置上·典型地爲家 或辦公室。 近來無線式技術的擢升,擴展了在國際網際網路上存取 資訊的能力,而超越了該等家或辦公室的限制。然而,目 前該等大部分用以擴展該存取的技藝在傳遞植基於國際網 際網路資訊的能力上卻係不足和低效率的。其中一種提供 無線式存取國際網際網路的技藝係藉由利用與行動電話轉 合之可以網格數據機。然而,藉由利用一個可以網格數於 機無線式存取國際網際網路係缓慢、笨拙及不可靠的。另 (請先閱讀背面之注意事項再填寫本頁) 訂----- •線· 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) 480422 A7 五、發明說明(2 經濟部智慧財產局員工消48U422 A7 B7 V. Description of the invention (Related applications printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs This application and the U.S. application serial number __ filed on August 12, 1999, named `` to pass the selected content to a Mobile user and obtaining a corresponding interactive sound and data player from the mobile user, related to, and usually assigned to, the assignee of this application i2Go • com 0 Technical scope The present invention describes e-commerce; And more specifically, a system, method, and device that can provide feedback on received information and advertisements to initiate e-commerce transactions. BACKGROUND OF THE INVENTION The Internet provides extensive and global access to information, and provides nearly E-commerce opportunities that did not exist years ago. Until recently, access to the international Internet and Kushiro was restricted to such access to a communication key (such as a telephone line, an ADSL (Asynchronous Digital Subscriber Circuit) ) Connection, a cable modem or a T 1 line) computer. If so, restrict access to information via the Internet to very close to one The location of this communication link is typically home or office. The recent advancement of wireless technology has expanded the ability to access information on the international Internet, beyond the limits of such homes or offices. However, the current And most of the technologies used to expand the access are inadequate and inefficient in the ability to transfer information based on the Internet. One of the technologies that provide wireless access to the Internet is through utilization and action. Phone turning can be a grid modem. However, by using a wireless network that can access the Internet, the Internet system is slow, awkward, and unreliable. Also (please read the notes on the back before filling out (This page) Order ----- • Line · This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) 480422 A7 V. Description of Invention (2 Intellectual Property Office of the Ministry of Economic Affairs
種k·仏典線式存取國際牺化 ^罔際網路的技藝爲藉由-個無線 ^ . Λ祁關硬隨的費用很高及載波所徵 收的忑寺費用(像疋該每個月的 的服務費,和該等用以下載内 谷所课收的費用),故倭爲刮円 ^ TJ個典線式數據機的效率很 低。此外’利用該等前述任何一 U 種技藝存取國際網際網路 時,將會束縛一個使用者可缺 、、 1文用首了此因其它目地而需要用到的通 訊5又備和貝源;或—7m /+ m 4/ »> 两個使用者忙於其它工作時(像是開車 、操作機态或工作),則南丨! ^;則利用琢寺上述任何一種技藝存取國 際網際網路時將萝力σ舍偽 』σ 、、 打更加危險。如是,該技藝需要一種用以自 不會束缚通訊設備的國際網際網路中接收資訊、及較方便 於一使用者之系統和方法。 已知種主遞邊等需要於其中的技藝用在掌上型裝置中 ,像是蘋果牛頓訊息墊2000和掌部ΠΙ。該等掌上型裝置提 供服務,由是可自一個網站中將國際網際網路的内容下載 至一個人電腦中,並繼之於稍後下載至該掌上型裝置中離 線劉覽。該等掌上型裝置僅提供該簡易的單向資料交換,,, 從孩網站到該使用者,,。該等掌上型裝置不允許與該網站有 任何父談’且不提供任何從該使用者回饋給該網站的機會 。此外,該等裝置以一種僅有文字的格式提供資訊。如是 ’ 一個正在開車的使用者無法安全地自該掌上型裝置中讀 取該文字。如是,該技藝需要一種系統及方法,用以自國 際網際網路中下載内容;將該内容傳遞給該使用者;及允 許將該使用者對該内容的嚮應折返給該内容提供者或該網 站。該技藝亦需要一種系統及方法,將聽得見的國際網際 -5 度適用中國國家標準(CNS)A4規格(210 x 297公釐) (請先閱讀背面之注意事項再填寫本頁) |裝-----^----訂----- 線· 480422 經濟部智慧財產局員工消費合作社印製 A7 - ------- 1 -—- B7 ____ 五、發明說明(3 ) 網路内容傳遞給一個使用者;及以一種口述的方式傳遞文 字内容,如是致能一個使用者聽取該一個網站的内容及回 應該内容。 就一個商業的前瞻性而言,藉由將聽得見的廣告傳遞給 一個使用者可獲得許多利益。例如,如允許商業將廣告插 入一個聽得見的内容中時,則一個將該聽得見的内容提供 給一使用者的公司可能能夠免費地提供該服務。移動網路 謂取裝置的使用者爲一種未使用過之貨物和服務的市場。 此外,在將一個廣告傳遞給一個可攜式讀取裝置的一個使 用者I後’則自該使用者中接收有關該廣告回饋的能力將 係非常有ϋ的。該技藝目前並無該種允許一使用者在一聽 到或讀取一個廣告時即反應之系統或方法。該有推進力的 買主漠視該等潛在的電子商務交易。如大家所熟知,經由 管理的廣告比盲目的廣告更有生產價値,且更具成本效率 。因此,對一個廣告客户而言,接收人口統計資訊和有關 一個國際網際網路使用者或聽眾的回饋嚮應資訊、及根據 該資訊提供廣告係有益的。 如是’孩技藝需要一種系統及方法,其允許將廣告插入 下載的網路内谷中、以傳遞給一個使用者的播放裝置,及 允許回應該等折返給該等廣告客户的廣告。該技藝亦需要 一種系統及方法,其根據一個使用者的回饋資訊、及與一 個廣告其一個人口統計簡述相匹配的俾用者人口統計資訊 ,將該等廣告的目標定在特殊的使用者上。 一種將一個國際網際網路資訊程式下載給使用者样放 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐 I *---------------Γ (請先閱讀背面之注意事項再填寫本頁) ---訂----- -線; • 6 - 經濟部智慧財產局員工消費合作社印製 480422 A7 -----Η____ 五、發明說明(4 ) 同時在播放期間不需使用通訊設備之技藝,該技藝係在一 個早於β合通播放時間的時間下載該資訊。於該型態的一 種系、,·充中及於其它的具體實施例中,包括如下的一種系統 及方法係卓父可取的··允許—使周者指定該特殊的内容、内 奋種頒或d合適 < 内容其一般性質之系統及方法。特別是 、,當該使用纟能夠直接撰寫一個程式亦或藉由輸入簡述資 訊撰寫個私式時係較可取的,其中可檢視和使用該簡述 資訊以指引該程式的撰寫。此外,就一個根據該簡述資訊 所撰寫的程式(一個”其玲"、^、 ^ 1U基,、泉私式)而τ,允許該使用者將該 基線程式部分或全部替代係較可取的。當交替該基線程式 的能力包括了增加、刪除或重新配置該基線程式其特殊片 段的能力時係較可取的。如是,該技藝需要一種用以提供 網路内容程式設計之系統及方法,以允許一使用者:直接 控制该程式的撰窝;藉由提供使用者簡述資訊指導該一個 程式的撰寫;及藉由增加、刪除或重新配置該程式的内容 變更該程式。 、因此,已説明該技藝需要一種系統及方法,該系統和該 方法自國際網際網路中建構資訊内容程式設計,及提供以 一種聽得見的形式傳遞程式設計,其中該系統及方法可包 括廣告資訊,且可接收使用者回饋和人口統計資訊、以建 立該程式設計内容和該等廣告。 發明概述 藉由本發明的一個或多個具體實施例解決該技藝中該等 上面的需要。本發明的一個觀點爲提供一種將自一資訊内 本紙張尺度適用中國國家標準(CNS)A4規格(21〇 x 297公爱) (請先閱讀背面之注意事項再填寫本頁) - ----111 訂·--- 480422 經濟部智慧財產局員工消費合作社印製 A7 五、發明說明(5 ) 容來源中獲得的資訊傳遞至一播放裝置之閉路系統及方法 。該系統包括一個移動内容伺服器和一個客户平台。該移 動内容伺服器包括-個網站,—個資料庫及—個词服哭應 用程式該網站與該資訊内容互連,且可由一個使用者:取 賴站。該資料庫在其中儲存使用者資訊。該伺服器應用 式在孩移動内容伺服器上操作,及致能該移動内容词服 器:自該資料庫中擷取該使用者資訊;自該資訊内容來源 中揭取内容片段;產生至少包括—内容片段的内容封裝; 將該内容封裝傳遞給該客户平台;及自該客户平台接收嚮 應資訊,其中該嚮應資訊與至少—個内容片段相關。向 該客户平台包括-個網路潘】覽器,用以與在該移動網路 内容伺服器上操作的該網站交談;及一個客户應用程式。 該客户應用程式在該客户平台上操作,及致能該客户平台 :將該内容封裝自該移動内容伺服器中下載至該播放裝= 中;自該播放裝置中接收嚮應資訊;及將該潔應資訊傳= 给該移動内容伺服器。 將於下的説明中和有關它的可能具體實施例中,及藉由 參考該等附加的圖示和聲言宣布本發明該等及其它的^點 、特性和優點。 圖式簡述 圖1 ,例證説明本發明一代表性具體實施例的系統架構; 圖2,爲一個系統圖,例證説明_個適合實施本發明其不 同具體實施例之代表性環境; 圖3,爲一個流程圖,例證説明當一個客户平台上的一使 ί-----------裝-----r---訂--------·線 (請先閱讀背面之注音?事項再填寫本頁} -8 - 480422 A7This kind of k · 仏 code linear access to the international sacrifice ^ 技 Internet technology is through a wireless ^. Λ Qiguan hard to follow the high costs and carrier charges levied on the temple (like the monthly Service charges, and the fees charged for downloading Uchiya), so it ’s not efficient ^ TJ code line modems are very inefficient. In addition, when using any of the aforementioned U technologies to access the international Internet, it will restrict a user ’s lack of communication, and the first use of this communication, which is needed for other purposes. ; Or—7m / + m 4 / »> When two users are busy with other work (such as driving, operating mode or work), then South 丨! ^; When using any of the above-mentioned skills of Zhuo Si to access the Internet, it will be more dangerous to drop Luo Li σ, and fight. If so, the technology requires a system and method for receiving information from the international Internet that does not restrict communication equipment and is more convenient for a user. It is known that the techniques required by the main hand and the side are used in palm-type devices, such as the Apple Newton Message Pad 2000 and the Palm II. These handheld devices provide services by downloading international Internet content from a website to a personal computer, and then downloading them offline to the handheld device. These handheld devices only provide the simple one-way data exchange, from the children's website to the user. These palm-type devices are not allowed to have any parent talk with the site ’and do not provide any opportunity to give back to the site from the user. In addition, these devices provide information in a text-only format. If ‘a user who ’s driving is unable to safely read the text from the handheld. If so, the technique requires a system and method for downloading content from the Internet; passing the content to the user; and allowing the user to return the content to the content provider or the content provider. website. This skill also requires a system and method that applies the audible international Internet-5 degrees to the Chinese National Standard (CNS) A4 specification (210 x 297 mm) (please read the precautions on the back before filling this page) | ----- ^ ---- Order ----- Line · 480422 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7-------- 1 ------ B7 ____ V. Description of the invention (3 ) To deliver online content to a user; and to deliver text content in an oral manner, such as to enable a user to listen to the content of the website and respond to the content. As far as a business is concerned, there are many benefits to be gained by passing audible advertisements to a user. For example, if a business is allowed to insert advertisements into an audible content, a company that provides the audible content to a user may be able to provide the service for free. The mobile network refers to the user of a device as a market for unused goods and services. In addition, after passing an advertisement to a user I of a portable reading device ', the ability to receive feedback about the advertisement from the user will be very sophisticated. The technology currently does not have such a system or method that allows a user to respond as soon as he hears or reads an advertisement. The proactive buyer ignores these potential e-commerce transactions. As everyone knows, managed ads are more productive and more cost effective than blind ads. Therefore, it is useful for an advertiser to receive demographic information and feedback about an international Internet user or listener, and to provide advertisements based on that information. If it's a childcraft, it needs a system and method that allows advertisements to be inserted into downloaded Internet valleys for delivery to a user's playback device, and allows responses to such advertisements returned to such advertisers. This technique also requires a system and method that targets the ads to specific users based on a user ’s feedback information and user demographic information that matches a demographic profile of an ad on. A program for downloading an Internet information program to users. The paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm I * --------------- Γ (Please read the precautions on the back before filling this page) --- Order ------ line; • 6-Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 A7 ----- Η ____ V. Invention Note (4) At the same time, the skill of using communication equipment is not required during the playback. The skill downloads the information at a time earlier than the beta broadcast time. In this type of system, charging, and other In the specific embodiment, a system and method including the following is preferable to the parent ... Allowed-to enable the person to specify the special content, internal efforts, or appropriate system and method of the general nature of the content. Especially , When the user can write a program directly or write a personal style by entering brief information, the brief information can be viewed and used to guide the writing of the program. In addition, based on a The program written by the brief information (a "Qi Ling & q uot ;, ^, ^ 1U base, spring private type) and τ, allowing the user to replace part or all of the baseline program is preferable. When the ability to alternate the baseline program includes adding, deleting or reconfiguring the The ability of the baseline program to have special segments is more desirable. If so, the technology requires a system and method for providing web content programming to allow a user to: directly control the writing of the program; by providing use The author's brief information guides the writing of the program; and changes the program by adding, deleting, or reconfiguring the content of the program. Therefore, it has been described that the technology requires a system and method that are from the international Internet Construct information content programming on the road, and provide programming in an audible form. The system and method can include advertising information, and can receive user feedback and demographic information to create the programming content and the Etc. Summary of the Invention The above needs in the art are addressed by one or more specific embodiments of the present invention. One of Ming's ideas is to provide a paper standard that applies the Chinese National Standard (CNS) A4 specification (21〇x 297 public love) within a piece of information (Please read the precautions on the back before filling this page) 111 Order · --- 480422 Printed A7 by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (5) Closed-circuit system and method for transmitting information obtained from content sources to a playback device. The system includes a mobile content server And a client platform. The mobile content server includes a website, a database, and a verbal crying app. The website is interconnected with the information content and can be accessed by one user: the station. The database is in It stores user information. The server application operates on the mobile content server and enables the mobile content server: extracting the user information from the database; extracting content fragments from the information content source; generating at least including — Content encapsulation of the content segment; passing the content encapsulation to the client platform; and receiving the response information from the customer platform, wherein the response information is related to at least one content segment. The client platform includes a web browser to talk to the website operating on the mobile web content server; and a client application. The client application operates on the client platform and enables the client platform: package the content from the mobile content server to download to the playback device; receive the response information from the playback device; and Jieying Information Pass = to this mobile content server. These and other features, characteristics, and advantages of the present invention will be announced in the following description and possible specific embodiments related thereto, and by referring to the additional drawings and claims. Brief Description of the Drawings Figure 1 illustrates the system architecture of a representative specific embodiment of the present invention; Figure 2 is a system diagram illustrating a representative environment suitable for implementing different specific embodiments of the present invention; Figure 3, This is a flow chart that illustrates when a client on a client platform is installed ------ r --- r --- order -------- · line (please Read the Zhuyin on the back? Matters before filling out this page} -8-480422 A7
五、發明說明(6 ) 經濟部智慧財產局員工消費合作社印製 用者利用-個瀏覽器聯繫_個移動内容伺服器上的—個網 站時、本發明一個代表性具體實施例的操作〆 、圖4,爲一個流程圖,例證説明在本發明一個代表性具體 實施例中之一個移動内容伺服器的該等伺服器應用程式中 執行之該等數個處理的其中兩個處理; 圖5,爲一個資料圖,例證説明自本發 實施例中的内容片段產生—個内容封裝; …一 圖6,爲一個流程圖,例證説明本發明一個代表性具體實 施例之客户平台12〇内該客户應用程式的操作。 代表性具體實施例詳述 =發明提供一種系統及方法,用以實施一閉路嚮應以協 助電子商務交易,及用以將資訊提供給一個移動使用者。 孩系統的一種架構包括一個移動内容伺服器,一個客户平 口及個播放裝置。該系統的另一種架構僅包括一個移 動内容伺服器和播放裝置。於該系統的另一種架構中,將 孩移動内容伺服器的功能和該客户平台的功能結合成一個 與一播放裝置相界面的單一裝置。又於該系統的另一種架 構中,僅需要一個播放裝置。 本發明的一個觀點爲撰寫欲提供給該等播放裝置的播放 程式。一個播放程式係由多種内容所組成,包括新聞、娛 樂廣告和/或其它形式的資訊。可將該等播放程式下載至一 個播放裝置中,並接著播放給一個使用者。以該等内容片 &的形式將該内容包括在一個播放程式内。每一個包括在 一播放程式中的内容片段代表一個資訊片段,像是一首歌 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) (請先閱讀背面之注意事項再填寫本頁) 裝·----^----訂----- I I--1 ·線· 480422 A7V. Description of the invention (6) The operation of a representative specific embodiment of the present invention when a user prints on the consumer cooperative of an employee of the Intellectual Property Bureau of the Ministry of Economic Affairs uses a browser to contact a website on a mobile content server. FIG. 4 is a flowchart illustrating two of the processes performed in the server applications of a mobile content server in a representative embodiment of the present invention; FIG. 5, It is a data diagram illustrating the generation of a content package from the content fragment in the embodiment of the present invention; a figure 6 is a flowchart illustrating the client within the client platform 120 of a representative embodiment of the present invention Application operation. A detailed description of a representative embodiment = The invention provides a system and method for implementing a closed-circuit response to assist e-commerce transactions, and for providing information to a mobile user. One architecture of the child system includes a mobile content server, a client interface, and a playback device. Another architecture of the system includes only a mobile content server and playback device. In another architecture of the system, the functions of the mobile content server and the client platform are combined into a single device that interfaces with a playback device. In another architecture of the system, only one playback device is required. One aspect of the present invention is to write a playback program to be provided to such playback devices. A player program consists of a variety of content, including news, entertainment ads, and / or other forms of information. These players can be downloaded to a playback device and then played to a user. Include this content in a player in the form of such content &. Each piece of content included in a player program represents a piece of information, such as a song book. The paper size applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm). (Please read the precautions on the back before filling in (This page) Installed ---- ^ ---- Order ----- I I--1 · Wire · 480422 A7
五、發明說明(7 ) 經濟部智慧財產局員工消費合作社印製 、一個新聞標題、一個電台脱口秀、一個廣播運動事件、 股票銷售和開價、運動記分板、或任何其它各種的資訊型 態,或有關它的部分,其中可以電子的形式傳遞每一個2 容片段。本發明可由下面產生該等播放程式:一種自治的 方式;根據使用者簡述資訊;根據一個使用者其最新或最 近的輸入;根據一個使用者的歷史輸入,·和/或利用其它的 方法或技藝。 本發明的另一個觀點爲提供各種其它裝置可使用的内容 片段,以產生播放程式。於本發明該觀點的一個具體實施 例中,利用一個播放表列、根據該等各種内容片段建構— 個播放程式。該播放表列爲一個使用者希望接收的一個程 式資訊表列。有利的是,本發明的該觀點致能一個播放裝 置產生和提供多種播放程式。於操作時,將多種内容片段 下載至該播放裝置中。於播放時,該使用者可撰寫一個播 放表列,以定義播放哪些内容片段及以何種順序傳遞該等 内容片段。 本發明的另一個觀點爲將管理的廣告内容包括在該等播 放程式内。可由下面選擇一個播放程式的廣告内容:一種 自治方式;根據使用者簡述資訊;根據一個使用者其最新 或最近的輸入’·根據一個使用者的歷史輸入;和/或利用其 它的方法或技藝。此外,可在一個廣告客户所提供之資訊 的控制下或根據一個廣告客户所提供的資訊選擇廣告内容 。藉由一個使用者將回饋資訊提供給該系統的能力以更進 一步地提升本發明的該觀點。提供回饋資訊的能力,允許V. Description of the invention (7) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, a news headline, a radio talk show, a broadcast sports event, stock sales and offers, sports scoreboards, or any other variety of information formats , Or the part about it, in which each 2-volume fragment can be passed electronically. The present invention can generate such playback programs as follows: an autonomous way; based on user brief information; based on a user's latest or most recent input; based on a user's historical input; and / or using other methods or skill. Another aspect of the present invention is to provide pieces of content that can be used by various other devices to generate a playback program. In a specific embodiment of this aspect of the present invention, a playlist is used to construct a player program based on the various content segments. The playlist is a list of program information that a user wishes to receive. Advantageously, this aspect of the invention enables one playback device to generate and provide multiple playback programs. During operation, various content clips are downloaded to the playback device. During playback, the user can compose a playlist to define which content segments are played and in what order. Another aspect of the present invention is to include the managed advertisement content in such broadcasting programs. The advertising content of a player can be selected as follows: an autonomous method; based on user brief information; based on a user's latest or most recent input '; based on a user's historical input; and / or using other methods or techniques . In addition, advertising content can be selected under the control of information provided by an advertiser or based on information provided by an advertiser. This view of the present invention is further enhanced by the ability of a user to provide feedback information to the system. Ability to provide feedback and allow
(請先閱讀背面之注音?事項再填寫本頁) _裝 訂----- 經濟部智慧財產局員工消費合作社印製 480422 A7 —-------------B7_____— 五、發明說明(8 ) 一個廣告客户或服務提供者接收一個使用者對提給該使用 者I 一個廣告或其它任何資訊型態的嚮應。於本發明其不 同的具體實施例中,可利用該回饋能力以允許一個使用者 要求附加的資訊,啓始一個購買,和/或請求增加到一個郵 件或電子郵件表列中。 有利的是,本發明其不同的具體實施例允許一個使用者 以各種不同的形式(包括文字上的、聽得見的和視覺化的) 接收國際網際網路内容。此外,一個使用者能夠識別合適 的程式設計内容;於一個合宜的時間(即當該使用者睡著了 或準備去工作時)接收包括該合適程式設計内容的播放程式 ;及在該使用者方便的時候播放該程式設計内容,像是去 工作的途中,於該使用者午餐休息時,坐在醫生的候診室 時…等等。現在參考該等圖示,其中在該等所有數個圖像 上相似的號碼意指相似的元件和處理,並非常詳細地説明 本發明其不同的具體實施例。 二般的系統和換作説明 圖1例證説明本發明一個具體實施例的系統架構,包括一 個移動内容伺服器135、一個客户平台i2〇及一個播放裝置 155 ’其中該等所有元件經由國際網際網路ι〇5互連。如該 等熟知此技藝的人將察知,國際網際網路〗〇 5爲一個電子 通飢網路’其連接全世界的電腦網路和結構之電腦設備。 當就該選中的電子通訊網路,,國際網際網路”説明本發明該 較可取的具體實施例時,則任何廣布的通訊網路㈠象是即將 來臨的國際網際網路Π)均將促進本發明。 -11- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公爱) (請先閱讀背面之注意事項再填寫本頁) -----r 訂----- A7 B7 五、發明說明(9 國際網際網路105亦分別藉由通訊鏈結16〇和165以協助與 多個資訊來源或内容提供者11〇和115通訊。内容提供者工工〇 和115可包括資訊網站,像是cnnc〇mmsnbc⑶❿或此⑽⑺瓜 商 S 產卩口、罔 4 ’ 像疋 amazon· com 或 bamesandnobie.com ; 和/或私人或專屬的網站。對那些熟知此技藝的人來説,將 内容提供者110和115鏈結至國際網際網路上的該裝置係大 家所熟知的。亦應察知,該内容提供者可採用許多種形式 ,且未將该内容提供者限制在一個可經由國際網際網路作 存取的網站上。例如,可利用一個唯讀光碟播放器,一個 磁帶播放器或任何它種記錄器,或甚至最新的資訊作爲原 始或格式化内容的一個來源。 客户平台120藉由一個通訊鏈結175與國際網際網路相界 面。客户平台120包括一個瀏覽器125及一個客户應用程式 bO。瀏覽器125可爲一個標準的國際網際網路瀏覽器,像 疋NETSCAPE通訊器或微軟的國際網際網路探索器,或一個 專屬的瀏覽器。如該等熟知國際網際網路的人所熟知的, 一個瀏覽器允許一個使用者自不同的内容提供者11〇和115 中擷取網頁、檔案...等等。可將該等網頁以圖形顯示給該 使用者,接著,忒使用者可經由全球資訊網定位-和-輕敲 他的方向。 本發明個典型具體實施例中的移動内容伺服器13 5,包 括一個資料庫145、一個網站140及伺服器應用程式15〇。移 動内容伺服器135藉由一個通訊鏈結17〇界面至國際網際網 路上。利用資料庫145提供儲存體給程式資料、内容片段、 12- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公爱) (請先閱讀背面之注意事項再填寫本頁) · n «ϋ n —l· 11 I ϋ 一 =aJ n ϋ ϋ / •線』 經濟部智慧財產局員工消費合作社印製 480422 經濟部智慧財產局員工消費合作社印製 A7 五、發明說明(1Q) 播放程式、使用者簡述及其它的資訊。伺服器應用程式"Ο 包括執行不同工作所須的程式模組,該等工作像是產生内 容片段和播放程式,管理電子郵件訊息和使用者簡述,執 行電子商務功能,啓始和控制資訊下載及處理來自客户平 台120或播放裝置155中的嚮應。網站140提供-個界面給使 用者、裝置、服務提供者和/或廣告客户,以輸人使用者簡 述,選取選擇和架構,及提供資訊和廣告内容。 就大體而論,移動内容伺服器135執行以自不同的内容提 供者100和115中接收和/或摘取植基於網路的資訊,將該植 基於網路的資訊轉換成内容片段將該等内容片段封裝至一 個播放程式中,及將該播放程式下載至客户平台12〇和/或 播放裝置155中。於一個具體實施例中,移動内容伺服器 135自内客提供者110和115中接收原始資訊,及產生内容片 段。接著,移動内容伺服器產生包括該等其中一個或多個 内容片段的播放程式,及將該等播放程式下載至客户平台 120和/或播放裝置155中。於該具體實施例中,就像是由播 放裝置155作播放一樣地播放該等播放程式。於另一個具體 實施例中,該移動内容伺服器可將該等内容片段下載至客 户平台120和/或播放裝置155中,而非產生播放程式。接著 ,可由以下建構播放程式:由客户平台12〇或播放裝置155 藉由使用一個播放表列;由一個使用者即時建構;或藉由 利用其它的裝置。使用一個播放表列係有利的,因其允許 對一個特殊的播放程式選擇和播放不同的内容片段。可自 移動内容伺服器135中提供該播放表列;可自客户平台12〇 -13- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) (請先閱讀背面之注意事項再填寫本頁) -裝-----r---訂--------^_線一 480422 A7 B7 五、發明說明(11 中產生和提供該播放表列,·或可由該使用者利用客户平台 120或播放裝置155產生該播放表列。選擇性地,可將多個 播放表列下載至播放裝置155中,且一旦該使用者命令時、 即%擇和致能該等多個播放表列。又於另一個具體實施例 中’移動内容伺服器135可直接自内容提供者11〇和115中接 收内容片段,而非接收原始資料。於另一個具體實施例中 ,移動内容伺服器135可直接自一個内容提供者11〇中接收 一個預先撰寫的播放程式,包括資訊内容片段和廣告片段 。於本發明的該具體實施例中,亦可直接將該預先撰寫的 播放程式下載至播放裝置155中,而越過對移動内容伺服器 135和客户平台120的需要。此外,該播放裝置可利用一個 播放表列識別合適的内容片段,並接著直接存取不同的内 谷供者110和115,以即時亦或在播放時間之前下載該等 片段。 客户平台120典型地位於該使用者的家裡或辦公室内,但 見際上其係位置獨立的。於一個代表性的具體實施例中, 客户平台120可作爲播放裝置155的一個管理程式,及協助 和調和移動内容伺服器135與播放裝置155之間的資訊轉移 。如先前所述,客户平台120可包括一個網路瀏覽器125和 一個客户應用程式130。一個使用者利用客户平台12〇的網 路瀏覽器125,以經由國際網際網路1〇5存取移動内容伺服 器135所作主的網站140。於其中存取網站140,將允許該使 用者設立一個帳户;更新和架構該帳户;輸入簡述資訊; 及輸入喜好資訊。網站140與資料庫伺服器145交談,以儲 -14 - 本紙張尺度適用中國國家標準(CNS)A4規格(210 x 297公釐) (請先閱讀背面之注咅?事項再填寫本頁) · n H ϋ i 1 n 訂----- 經濟部智慧財產局員工消費合作社印製 480422 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明(12 存d使用者所提供的某—資訊。簡述資訊定義該使用者的 屬性’包括(但未限制)該使用者名稱、公司、住址、電子 郵件、信用卡資訊···等等。喜好資訊定義該使用者希望的 月良和產品型態,肖r j. rtw J. I \ ‘ (仁未限制)該使用者希望接收之該 j的内S;該使用者希望接收的内容種類;及用以獲得 该二訊、並將孩資訊下载給該使用者的排程資訊。 $ -在和動内奋伺服器135内的伺服器應用程^ 15〇執行 SI:操I,”產生内容片段;產生播放程式;根據該 用者@述和吾好提供内容和電子郵件聚合及封 ί二两二處播理,州訊啓始下載;及處理來自 备尸十σ 120或播放裝置I55中的嚮應。 當一個代表性的具體實施例操作時,在客户平a 120内操 應用,式130啓始定期和"遇請求即連接至移 13。即::服自;:中。—旦設立—個連接時,客户應用程式 裝或播1服^ 135切内容片段和/或内容封 ί0可將=自Λ °此外,客户應用程式 削了將先則自播放裝直155中接收的 内容伺服器135中。在#叙由A" j向應上載至移動 應用程式150可針夕動内谷伺服器135内操作的词服器 尤用私式150可儲存孩等嚮應,及根據該等 115以獲件附加的資訊提供给該使用 一項產品;將-個使用者增加到-個郵件二=元成購貝 中...等等。 p牛或电子郵件表列 播放裝置155爲—個移動計算平台,能夠播放語音、聲音 本紙張尺度適用中國國家標準石⑽X 297公爱Γ (請先閱讀背面之注意事項再填寫本頁) -^-----r---^------ 線i 15-(Please read the phonetic on the back? Matters before filling out this page) _Binding ----- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy 480422 A7 —------------- B7 _____— 5 (8) An advertiser or service provider receives a response from a user to an advertisement or any other type of information provided to the user. In different embodiments of the invention, the feedback capability may be utilized to allow a user to request additional information, initiate a purchase, and / or request addition to a mailing or email list. Advantageously, different embodiments of the present invention allow a user to receive international Internet content in a variety of different forms, including textual, audible, and visual. In addition, a user can identify suitable programming content; receive a playback program including the appropriate programming content at a convenient time (ie, when the user is asleep or ready to work); and at the user's convenience When playing the programming content, such as on the way to work, when the user is at lunch break, sitting in the doctor's waiting room ... and so on. Reference is now made to the drawings in which similar numbers on all of the several images refer to similar elements and processes, and to illustrate in detail the different specific embodiments of the present invention. General System and Alternative Description FIG. 1 illustrates the system architecture of a specific embodiment of the present invention, including a mobile content server 135, a client platform i20, and a playback device 155. Road ι〇5 interconnected. As those skilled in the art will know, the international Internet is an electronic communications network 'which connects computer networks and computer equipment around the world. When the selected electronic communication network, "internet" is described as the preferred embodiment of the present invention, any widespread communication network phenomenon (such as the coming international Internet) will promote The present invention. -11- This paper size is applicable to China National Standard (CNS) A4 specification (210 X 297 public love) (Please read the notes on the back before filling this page) ----- r Order ----- A7 B7 5. Invention Description (9 The international Internet 105 also uses communication links 16 and 165 to assist in communicating with multiple information sources or content providers 11 and 115. Content provider workers 0 and 115 may Includes informational sites, such as cnnc〇mmsnbc⑶❿ or the company's production portal, 4 'like 疋 amazon · com or bamesandnobie.com; and / or private or exclusive websites. For those who are familiar with the art , The device that links content providers 110 and 115 to the international Internet is well known. It should also be noted that the content provider can take many forms and that the content provider is not restricted to one Internet access Website. For example, a CD-ROM player, a tape player or any other recorder, or even the latest information can be used as a source of original or formatted content. Client platform 120 via a communication link 175 Interface with the international Internet. The client platform 120 includes a browser 125 and a client application bO. The browser 125 can be a standard international Internet browser, such as the 疋 NETSCAPE communicator or Microsoft's international Internet Explorer, or a dedicated browser. As those familiar with the Internet know, a browser allows a user to retrieve web pages, files from different content providers 11 and 115 ... Etc. The web pages can be displayed to the user graphically, and then the user can locate -and- tap his direction via the World Wide Web. The mobile content server 13 in a typical embodiment of the present invention 5. Includes a database 145, a website 140, and a server application 15. The mobile content server 135 connects to the international interface through a communication link 170. On the Internet. Use database 145 to provide storage for program data, content fragments, 12- This paper size applies to China National Standard (CNS) A4 specifications (210 X 297 public love) (Please read the precautions on the back before filling in this Page) · n «ϋ n —l · 11 I ϋ 一 = aJ n ϋ • / • line” Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 Printed by the Consumer ’s Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 Printed 5. 1Q) Play programs, user briefings and other information. Server applications include program modules required to perform different tasks, such as generating content clips and playback programs, managing email messages and user profiles, performing e-commerce functions, initiating and controlling information Download and process the application from the client platform 120 or the playback device 155. Website 140 provides an interface for users, devices, service providers and / or advertisers to enter user briefs, select options and architectures, and provide information and advertising content. Generally speaking, the mobile content server 135 executes to receive and / or extract web-based information from different content providers 100 and 115, converts the web-based information into content fragments, etc. The content segment is packaged into a player program, and the player program is downloaded to the client platform 120 and / or the playback device 155. In a specific embodiment, the mobile content server 135 receives the original information from the in-house providers 110 and 115, and generates content fragments. Then, the mobile content server generates a player program including one or more of the content segments, and downloads the player program to the client platform 120 and / or the playback device 155. In this embodiment, the playback programs are played as if they were played by the playback device 155. In another embodiment, the mobile content server may download the content fragments to the client platform 120 and / or the playback device 155 instead of generating a playback program. Then, the player program can be constructed by the client platform 120 or the player device 155 by using a playlist; real-time by a user; or by using other devices. Using a playlist is advantageous because it allows selection and playback of different content clips for a particular player. This playlist can be provided from the mobile content server 135; available from the client platform 12-13. This paper size applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the notes on the back first (Fill in this page again)-Install ----- r --- Order -------- ^ _ Line One 480422 A7 B7 V. Description of the Invention (The playlist column is generated and provided in 11, or may be provided by The user generates the playlist using the client platform 120 or the playback device 155. Optionally, multiple playlists can be downloaded to the playback device 155, and once the user commands, the selection and enable Wait for multiple playlists. In another embodiment, the 'mobile content server 135 may receive content fragments directly from the content providers 110 and 115, instead of receiving original materials. In another embodiment, The mobile content server 135 may directly receive a pre-written playback program from a content provider 110, including information content segments and advertisement segments. In the specific embodiment of the present invention, the pre-written playback may also be directly performed. Program download to playback device 15 5 and goes beyond the need for the mobile content server 135 and the client platform 120. In addition, the playback device can use a playlist to identify suitable content segments, and then directly access the different inner valley donors 110 and 115, Download these clips in real time or before the play time. The client platform 120 is typically located in the user's home or office, but it is occasionally independent. In a representative embodiment, the client platform 120 can serve as a management program for the playback device 155, and assist and mediate the transfer of information between the mobile content server 135 and the playback device 155. As previously mentioned, the client platform 120 can include a web browser 125 and a client application Program 130. A user uses the web browser 125 of the client platform 120 to access the website 140 hosted by the mobile content server 135 via the international Internet 105. Access to the website 140 in this website will allow the The user sets up an account; updates and structures the account; enters brief information; and enters preference information. The website 140 talks with the database server 145 To -14-This paper size applies Chinese National Standard (CNS) A4 (210 x 297 mm) (Please read the note on the back? Matters before filling out this page) · n H ϋ i 1 n Order- --- Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 A7 B7 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. 5. Description of the Invention (12 Some information provided by the user. Brief information defines the user. 'Attributes' include (but are not limited to) the username, company, address, email, credit card information ... etc. The preference information defines the user ’s desired product and product type, Xiao r j. Rtw J. I \ '(ren is not limited) the user wants to receive the internal S of the j; the type of content the user wants to receive; and the schedule information used to obtain the second message and download the child information to the user . $-The server application in Hedong Neifen server 135 ^ 15 Execute SI: operation I, "Generate content fragments; Generate playback programs; Provide content and email aggregation according to the user @ 述 和 吾 好Seal two or two broadcasts, the state news begins to download; and handle the response from the corpse ten σ 120 or playback device I55. When a representative specific embodiment operates, operate within the customer level a 120 Application, formula 130 starts regularly and " connects to mobile 13 upon request. That is :: Serving from :: 中.-Once a connection is established, the client application installs or broadcasts one service ^ 135 content fragments and / Or the content can be sealed from 0. In addition, the client application has cut the content server 135 that received the first self-playing device 155. In # 述 由 A " j 向 应 upload to the mobile application 150 may The word server operating in the Neixiu Neigu server 135, especially the private type 150, can store children's correspondence, and provide additional information to the use of a product based on these 115; a user Increase to-a mail two = yuan into the purchase shell ... wait. P cattle or email list play Set 155 as a mobile computing platform, capable of playing voice and sound. The paper size is applicable to the Chinese national standard Shi Xuan X 297 public love Γ (Please read the precautions on the back before filling this page)-^ ----- r-- -^ ------ Line i 15-
經濟部智慧財產局員工消費合作社印製 480422 五、發明說明(13) 、資料和/或視訊。該播放裝置可爲一個專屬的硬體平台, 或可爲-個商業上可用的平台,像是—個視窗CE或手掌⑽ 裝置。播放裝置155包括:_個處理器;記憶體,用以儲存 播放程式;使用者嚮應及其它的資訊;一個輸入界面,可 包括-個或多個按鈕或其它的輸入能力;及一個輸出界面 ,包括一個顯示、一個喇叭、和/或一個輸出聲音和/或視 訊插座。播放裝置155執行、以播放一個播放程式。此外, 於一個播放程式播放期間,或即使在一個播放程式播放之 前或之後,播放裝置155均能夠記錄一個使用者的嚮應,及 使孩等嚮應與孩播放程式的特殊内容片段相關。於本發明 的一個具體實施例中,藉由在該使用者回應時(即啓動一個 下壓鈕開關)識別該目前活動的内容片段(即在播放裝置155 上正被收聽或觀看的該内容片段),以使該等使用者嚮應與 一個播放程式的一特殊内容片段相關。於另一個具體實施 例中,該使用者可執行某些功能,以使一個嚮應與一個特 殊内容片段相關。此外,本發明的某些具體實施例可將每 一個内容片段分割成多個子片段。於該多個子片段的具體 實施例中,使用者嚮應可與該等内容片段的該等子片段相 關。如一個範例,一個廣告片段可包括三個子片段。如一 個使用者於一第一個子片段期間啓動一個嚮應鈕,則可將 該使用者置放在一個郵寄名單上作爲附加資訊。如該使用 者於一第二個子片段期間啓動該按紐,則可啓始一項購買 一個產品的電子商務交易。如該使用者於該第三個子片段 期間啓動該嚮應按鈕,則該使用者可能正在要求將有關該 -16 - 本紙張尺度適用中國國家標準(CNS)A4規格(21〇 x 297公釐) (請先閱讀背面之注意事項再填寫本頁) 裝-----Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 V. Invention Description (13), materials and / or videos. The playback device may be a dedicated hardware platform, or it may be a commercially available platform, such as a Windows CE or palm rest device. The playback device 155 includes: a processor; a memory for storing a playback program; a user response and other information; an input interface, which may include one or more buttons or other input capabilities; and an output interface , Including a display, a speaker, and / or an output sound and / or video socket. The playback device 155 executes a playback program. In addition, during playback of a player program, or even before or after playback of a player program, the playback device 155 is capable of recording a user's response, and related child content to a special content segment of the child player program. In a specific embodiment of the present invention, the current active content segment (that is, the content segment that is being listened to or watched on the playback device 155) is identified when the user responds (ie, activates a push button switch). ), So that these users should be associated with a particular piece of content in a player. In another embodiment, the user may perform certain functions to associate a direction with a particular piece of content. In addition, certain embodiments of the present invention may divide each content segment into multiple sub-segments. In a specific embodiment of the plurality of sub-segments, the user direction should be related to the sub-segments of the content pieces. As an example, an advertisement segment may include three sub-segments. If a user activates a response button during a first sub-segment, the user can be placed on a mailing list as additional information. If the user activates the button during a second sub-segment, an e-commerce transaction to purchase a product can be initiated. If the user activates the responsive button during the third sub-segment, the user may be requesting that the -16-this paper size apply the Chinese National Standard (CNS) A4 specification (21〇x 297 mm) (Please read the precautions on the back before filling this page)
訂--------線I 480422 五、發明說明(14 經濟部智慧財產局員工消費合作社印製 A7 B7 廣告之產品或服務的附加資訊於稍後傳送至播放裝置155中 。一種用於本發明之電子商務商業方法#包括樣品產品。 於本發明的-個具體實施例中,_個内容片段可包括一個 產品的一個摘錄或樣品其中一個尾標跟在該摘錄或樣品之 後、或一個上標在該摘錄或樣品之前。該產品可包括歌, U于見的書,程式,lnformercial或任何其它各種產品。如 該使用者於播放該樣品期間啓動一個嚮應裝置,則一旦接 收到孩嚮應時,移動内容伺服器135即可啓始一第一個處理 ,像疋疋購孩產品的一個完全拷貝,及將該產品包括在一 個未來的播放程式中。如該使用者於播放該尾標期間啓動 一個嚮應裝置時,則移動内容伺服器135可啓始一第二個處 理,像是以一個CD(光碟)、DVD(數位影碟、卡式錄影機、 卡式錄音機或其它格式的形式定購該產品的一個硬式拷貝 。於本發明的另一個具體實施例中,該播放程式可包含電 子郵件訊息。於播放一個電子郵件訊息期間,該使用者的 孩等嚮應選擇可包括回應該電子郵件;將該電子郵件標誌 爲碩取,刪除該電子郵件;或如該等電子郵件訊息提示該 使用者作嚮應時,則接受該使用者的嚮應。此外,亦可連 同排程程式一起利用本發明的該具體實施例。例如,如該 使用者接收_指示已排定一個會議的訊息時,則該等嚮應 選擇可包括、接受、拒絕或重新安排該會議。將察知,可 將本發明其不同的觀點用於各種電子商務商業方法中。 可以不同的方法輸入該使用者的嚮應,視該特殊的具體 實施例而定,該等方法可包括:將一個簡易的單_按短包 -17- 本紙張尺度適用中_家蘇$^4規格⑽χ 297公爱) (請先閱讀背面之注意事項再填寫本頁)Order -------- Line I 480422 V. Invention Description (14 Additional information on products or services printed by A7 B7 ads printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs will be transmitted to the playback device 155 later. In the e-commerce business method # of the present invention includes a sample product. In one embodiment of the present invention, the content segment may include an excerpt or sample of a product with a trailing trailing of the excerpt or sample, or A superscript precedes the excerpt or sample. The product may include songs, books, programs, informational, or any other various products. If the user activates an responsive device while playing the sample, once received When the child responds, the mobile content server 135 can start a first process, such as buying a full copy of the child's product, and including the product in a future player program. When an responsive device is activated during the trailer, the mobile content server 135 can start a second process, such as a CD (CD), DVD (digital video disc, cassette recorder) , A cassette recorder or other format to order a hard copy of the product. In another embodiment of the invention, the player may include an email message. During the playback of an email message, the user ’s child Isotropic choices can include responding to an email; marking the email as secure and deleting the email; or accepting the user's response if the email message prompts the user to respond. In addition, this specific embodiment of the present invention can also be used in conjunction with a scheduling program. For example, if the user receives a message indicating that a conference has been scheduled, the users should choose to include, accept, reject, or reschedule. Schedule the meeting. It will be seen that different perspectives of the invention can be used in various e-commerce business methods. The user's response can be entered in different ways, depending on the particular embodiment, and these methods can Including: Putting a simple sheet _according to short package -17- This paper size is applicable _ Jia Su $ ^ 4 specifications ⑽χ 297 public love) (Please read the note on the back first Item and then fill in this page)
480422480422
五、發明說明(15 括在更m中亦或由軟體將該按钮顯示在一個螢幕上·由 多個輸入鈕輸入,其中每一個輸入鈕具有一不同的意義; 由-個語音偵測裝置解譯口頭的命令;和/或其它的輸入形 式。 v 可以數種方法將該等播放程式或該等内容片段载入播放 裝置155中。於一個具體實施例中,播放裝置155藉由通訊 鏈結180與各户平台12〇通訊。於該具體實施例中,在播放 裝置155和客户平台12〇之間交換該資訊。可由一個實體的 纜線連接、_個無線電頻率傳輸(紅外線或光學傳輸),或 藉由足義之標準(像是][rDA、網格、頁次存取或別此丁的化) 設互播放裝置155和客户平台120之間的通訊鏈結18〇。當設 互一個通訊鏈結時,客户應用程式13〇自播放裝置155中上 載任何可能儲存在播放裝置155内的嚮應。接著,可由客户 應用程式130將該等嚮應上載至伺服器應用程式15〇中,用 於適當的行動。此外,該客户應用程式將判定客户平台 上是否有任何可用之新的播放程式或内容片段,且如有, 則將孩等播放程式或内容片段下載至播放裝置155中。如無 新的播放程式或内容片段可利用時,則客户平台12〇的該使 用者可要求客户應用程式13〇自伺服器應用程式15〇中請求 個播放私式或内容片段。如先前所述,伺服器應用程式 150可接著自内容提供者no和115中擷取内容片段;或自内 容提供者110和115中擷取原始資訊,及從該擷取之原始資 訊中產生内谷片段,將該等内容片段封裝至一個播放程式 或一個内容封裝中,及將該播放程式下載至客户平台12〇中 -18- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) (請先閱讀背面之注意事項再填寫本頁) IP n n I 如^a H ϋ I n 線』 經濟部智慧財產局員工消費合作社印製 480422 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明(16) 。爲了回應接收到該播放程式,客户平台120將错存該播放 程式,用以於稍後將該播放程式下載至播放裝置155中。於 另一個具體實施例中’播放裝置15 5包括一個界面至一輸入 裝置(像是一個壓縮快閃II裝置)中的界面,用以接收播放 程式。於該具體實施例中,可在一個壓縮快閃π裝置上購 買或接收預先封裝的播放程式,並接著由該播放裝置播放 该等預先封裝的播放程式。選擇性地,可經由ADSL(非同 步數位用户迴路)、DSL和/或USBP將播放裝置直接連接到 國際網際網路105上,以將播放裝置155的識別上載至一個 網站中,並繼之將播放程式或内容片段下載至播放裝置155 中 〇 應察知,可以任何方式將該等所述編入在移動内容伺服 器135、客户平台120和/或播放裝置155中的功能和特性在 該等不同的系統元件或其它的元件之間作分配、組合和/或 分割。例如,播放裝置155可包括該等所有必要的元件,以 連接至一個或多個内容提供者110和115中,下載植基於網 路的資訊,將該植基於網路的資訊轉換成内容片段,產生 一個播放程式、並接著播放該播放程式。未將本發明限制 在該等系統元件其任何特殊架構上和該等不同功能的分配 上,且實際上,本發明該等不同的觀點可同樣適用於該等 不同的具體實施例。參考該等流程圖和該與圖3 _圖6相關的 討論,將更完全地瞭解本發明的操作。 ϋ表性的環境 圖2爲一個系統圖,例證説明一個適合實施本發明其不同 -19- 紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公爱)""' '~"""" (請先閱讀背面之注意事項再填寫本頁) -----r ----訂----- A7 B7 五、發明說明(17 例之代表性環境。圖2及下面的討論 供_:個概略的全視,其中可將本發明整合㈣ 在该平台上實施本發日月。雖然於該代表性環境 ’ :界發明説明成由-個處理單元正在執行之: 内的指令所組成,但對那些熟知此技藝的人來説,=戈 亦可猎由利用硬體元件、狀態機器或該等 ^ 組合實施本發明的部分或本發明本身的全部。此;的:種 實施本發明一具體實施例的軟體程式可如一個獨立的浐固 ,或如-個軟體模組、常式或功能呼叫_樣地執行 同:個作業系、统、另一個程式、系統呼叫、岔斷常式:厍 存^式·.··等等一起操作。將利用該名詞,,程式模組,,意指軟 ,程式、常式功能、指令集、資料、資料結構,或任何 姦可判讀指令集或目地碼,或可編譯成程式模組、且由 式 連 庫 機 (請先閱讀背面之注意事項再填寫本頁) 一裝 個處理單元執行之軟體指令 經濟部智慧財產局員工消費合作社印製 那些熟知此技藝的人將察知圖2中所例證說明的該系統 採用許夕種形式,且可將該系統導向執行一個裝置範圍 的多種功能,其中該等任何一項功能均可用作本發明其 體實施例的一個代表性環境。 圖2中所例證説明之該代表性的系統包括一個由不同元 所組成的平台210,該等元件包括(但未限制)一個處理單 212,非揮發性記憶體214,揮發性記憶體216及一個系統ι 流排218,其中系統匯流排218將非揮發性記憶體214和揮發 性死憶體216耦合至處理單元212中。非揮發性記憶體214可 包括多種記憶體型態,包括(但未限制)唯讀記憶體(R 〇Μ) 可 内 具 件 元 匯 -20- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) 經濟部智慧財產局員工消費合作社印製 480422 A7 B7_ 五、發明說明(18 ) ,電氣可拭除唯讀記憶體(EEROM),電氣可清除式可程式 唯讀記憶體(EEPROM),電氣可程式唯讀記憶體(EPROM), 電氣可調式唯讀記憶體(EAROM)及電池備用隨機存取記憶 體(RAM)。非揮發性記憶體214提供儲存體給開機和重設常 式(拔靴帶常式),其中一旦引用電源或重設平台210時、即 引動該等開機和重設常式。於某些架構中,非揮發性記憶 體214提供該等基本的輸入/輸出系統(BIOS)常式,其中利 用該等BIOS常式執行平台210其不同元件之間的資訊轉移。 揮發性記憶體216可包括多種記憶體型態和裝置,包括( 但未限制)隨機存取記憶體(RAM),移動隨機存取記憶體 (DRAM),快閃記憶體,EEROM,磁泡記憶體,暫存器... 等等。揮發性記憶體216提供暫時儲存區給處理單元212正 在執行或可執行的程式模組或資料,或給處理單元212正在 存取或修正的程式模組或資料。就大體而論,非揮發性記 憶體214和揮發性記憶體216之間的差別在於一當自客户平 台135、伺月良器平台120及播放裝置155 210中移除電源,並 接著重新引用該電源時,非揮發性記憶體214的内容不會遺 失,但揮發性記憶體216的内容卻會遺失、受到損毀或被拭 除。 平台210可存取一個或多個内部或外部的顯示元件230, 像是一個CRT(螢光幕)監督器、LCD(液晶顯示)面板、LED( 發光二極體)面板、電子發光面板、或其它的顯示件,用以 將資訊或計算結果提供給一個使用者。處理單元212經由一 個視訊界面220界面至每一個顯示元件230中,其中視訊界 -21 - 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) -I.---------------r-----------^ (請先閱讀背面之注意事項再填寫本頁) 480422 A7 五、發明說明(19 ) 面220藉由系統匯流排218耦合至該處理單元中。 平台210可存取-個或多個儲存裝置232,像是一個硬碟 機、一個磁碟機,用以在一個可移式磁碟中讀取或寫入, 和-個光碟機,用以讀取-個唯讀光碟、或在其它的光學 媒體中讀取或寫入;及用以在其它媒體型態中讀取或窝入 的裝置,該等媒體型態包括(但未限制)快閃記憶體卡、白 努力磁碟機、磁性卡帶、磁帶··.等等。處理單元212經由— 個儲存界面222界面至每一個儲存裝置232中,其中儲存界 面222藉由系統匯流排218耦合至處理單元212中。儲存裝I 232提供非揮發性儲存體給平台21〇。 —平台21G可自—個或多個輸人裝置中接收輸人或命令, 等輸入裝置像是一個键盤、定位裝置、滑鼠、數據機、 頻(RF)或紅外線接收器、擴音器、操縱桿、軌跡球、光 、遊戲m器、照相機...等等。處理單元212經由— 輸入界面224界面至每一個輸入裝置234中,其中輸入界 224藉由系統匯流排218耦合至處理單元212中。該輸入界 可包括多種界面中的-種或多種界面,包括(但未限制卜 個RS-232序列埠界面或其它的序列璋界面、一個並列蜂界 面、一個萬用序列匯流排(USB)、_個光學界面(像是& 線或1Γ〇Α)、一個射頻或無線式界面(像是Bluetooth) 語音界面或其它的界面。 平口 210除了可將輸出資訊傳送給顯示23〇以外,亦可 輸出資訊傳送给-個或多個輸出裝置236,像是一個味卜八 數據機、印表機、緣圖機、傳眞機、射頻或紅外線發送器 置 該 射 筆 個 面 面 線 外 個 將 張尺度適用中關冢標準(CNS)A4規^_〇 x 297公£ 22- 480422 A7 五、發明說明(20) 、或任何其它多種可由平台21〇控制的裝置。處理單元212 經由一個輸出界面226界面至每一個輸出裝置2S6中,其中 輸出界面226藉由系統匯流排218耦合至處理單元η]中/。'該 輸出界面可包括多種界面中的一種或多種界面,包括(但: 限制)-個RS.232序列埠界面或其它的序料界面、一個 並列埠界面、-個萬用序列匯流排(USB)、_個光學界面( 像是紅外線或IrDA)、—個射頻或無線式界面(像是 Bluetooth)、一個語音界面或其它的界面。 平台21〇可利用邏輯連接至一個或多個遠端系統(像是一 個遠端電腦238)上,以於網路式環境中操作。遠端電腦238 可爲一個伺服器,一個路由器,一個同層裝置或其它的共 用網路節點,且其典型地包括該等就平台21〇所述之元件中 的許多個兀件或全部的元#。當纟一個網路式環境下使用 時、,平台210係藉由一個網路界面228連接至遠端系統238上 。於圖2中所描述之界於遠端電腦238和網路界面之間的 連接,包括一個區域網路(LAN)、一個廣域網路(wan)、 I個電話連接· ··等等,該等網路式環境的型態在辦公室、 企業廣闊的電腦網路、内部網路及國際網際網路中係非 普通的。 將察知,可將實施本發明不同具體實施例的程式模組儲 存在儲存裝置232、非揮發性記憶體214、揮發性記憶體216 中’或當在一個網路式環境下時,則可將該等程式模組儲 存在遠端系統238的遠端記憶體儲存裝置中。該等程式模組 括個作業系統、應用程式、其它的程式模組及程式 297公釐) (請先閱讀背面之注意事項再填寫本頁) _ 、線- 經濟部智慧財產局員工消費合作社印製 -23- 480422 經濟部智慧財產局員工消費合作社印製 A7 五、發明說明(21 ) 資料。處理單元212可存取該等程式模組不同的部分,以回 應包含在其中該等不同的指令,及在下面的指揮下:在輸 入界面224/網路界面228上所發生或接收的事件。 則 圣發明不同具體實施例的操作 圖3例證説明當客户平台12〇上的一使用者利用瀏覽器 聯繫移動内容伺服器135上的網站14〇時、本發明一個代表 性具體實施例的操作。圖3中所例證説明的該等步驟說明本 發明一個典型具體實施例之該等使用者的存取操作。那些 熟知,技藝的人將察知可以多種方法實施該等就圖3所説明 的功能,其中每一種方法將增加附加的步驟或除去其它步 驟。一旦存取了移動内容伺服器135的網站14〇時(步驟31^) ,則將”簽入該網站"或"輸入成一個新的使用者,,之該選擇 呈遞給該使用者(步驟315)。於本發明的另一個具體實施例 中,可將一個獨一無二的識別碼指定給每一個使用者。一 旦存取了網站140時,則該使用者的識別代號即可存取網站 140 ’如是免除了該使用者簽入網站140的需求。 一一旦輸入成一個新的使用者時,即將一個新的使用者螢 f呈遞給該使用者(步驟320)。於該新的使用者螢幕上,可 提不咸使用者輸入簡述資訊和喜好資訊。簡述資訊可包括( <未限制)咸使用者名稱、公司、電子郵件位址、運輸住址 、信用卡資訊、開發票的住址…等等。簡述資訊亦可包括 個人資訊,像是年齡、性別、職業、收入、嗜好、興趣及 其它人口統計資訊。該等熟悉網站的人將察知可輕易地向 使用者要求並收集到附加的簡述資訊。 (請先閱讀背面之注意事項再填寫本頁)V. Description of the invention (15 Included in Gm or by software to display the button on a screen · Input by multiple input buttons, each of which has a different meaning; Solution by a voice detection device Translate spoken commands; and / or other input forms. V There are several ways to load the playback program or the content fragments into the playback device 155. In a specific embodiment, the playback device 155 is linked by communication 180 communicates with each household platform 120. In this specific embodiment, the information is exchanged between the playback device 155 and the client platform 120. It can be connected by a physical cable, _ radio frequency transmission (infrared or optical transmission) , Or by sufficient standards (such as) [rDA, grid, page access, or other methods] Set up a communication link 18 between the mutual playback device 155 and the client platform 120. When set up one When the communication is linked, the client application 13 uploads any application that may be stored in the playback device 155 from the playback device 155. The client application 130 then uploads the application to the server application 15. , For appropriate actions. In addition, the client application will determine if there are any new players or content clips available on the client's platform, and if so, download the child players or content clips to the playback device 155 .If no new player or content segment is available, the user on the client platform 120 may request the client application 130 to request a private or content segment from the server application 150. As previously stated As described, the server application 150 may then retrieve content fragments from the content providers no and 115; or retrieve the original information from the content providers 110 and 115, and generate inner valley fragments from the extracted original information, Package these content fragments into a player program or a content package, and download the player program to the client platform 120--18-This paper size applies to China National Standard (CNS) A4 specification (210 X 297 mm) (Please read the precautions on the back before filling out this page) IP nn I As ^ a H ϋ I n Line "Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs Consumer Cooperatives 480422 Wisdom of the Ministry of Economic Affairs A7 B7 printed by the production bureau employee consumer cooperative V. Invention description (16). In response to receiving the player program, the client platform 120 will store the player program in error for downloading the player program to the player device 155 later In another specific embodiment, the 'playing device 15 5 includes an interface to an interface in an input device (such as a compression flash II device) for receiving a playback program. In this specific embodiment, the Pre-packaged player programs are purchased or received on the compressed flash π device, and then the pre-packaged player programs are played by the player device. Optionally, via ADSL (Asynchronous Digital Subscriber Loop), DSL and / or USBP Connect the playback device directly to the international Internet 105 to upload the identification of the playback device 155 to a website, and then download the playback program or content fragment to the playback device 155. It should be noted that the playback device can be used in any way The functions and features incorporated into the mobile content server 135, the client platform 120, and / or the playback device 155 are described in the different system elements or For dispensing, combinations and / or split between its elements. For example, the playback device 155 may include all such necessary components to connect to one or more content providers 110 and 115, download web-based information, and convert the web-based information into content fragments, Generate a player and then play the player. The present invention is not limited to any particular architecture of the system elements and the allocation of these different functions, and in fact, the different perspectives of the present invention can be equally applied to the different specific embodiments. With reference to these flowcharts and this discussion in relation to Figures 3-6, the operation of the present invention will be more fully understood. ϋAmbient environment Figure 2 is a system diagram illustrating a different one that is suitable for implementing the present invention. -19- Paper size applies Chinese National Standard (CNS) A4 specification (210 X 297 public love) " " '' ~ " " " " (Please read the notes on the back before filling in this page) ----- r ---- Order ----- A7 B7 V. Description of the invention (a representative environment of 17 cases). Figure 2 and the following discussion provide a comprehensive overview, in which the present invention can be integrated. The present day and month can be implemented on this platform. Although in this representative environment, the invention is illustrated by a processing unit Execution: It consists of instructions, but for those who are familiar with this technology, Ge can also use hardware components, state machines, or combinations of these to implement part of the invention or all of the invention itself. This: a software program that implements a specific embodiment of the present invention can be implemented as an independent firmware, or as a software module, routine, or function call_ executing the same in the same way: an operating system, system, another Program, system call, interruption routine: save ^ formula ... The term, program module, means software, programs, routine functions, instruction sets, data, data structures, or any code that can be interpreted as an instruction set or destination code, or can be compiled into a program module and connected by a formula. Library machine (Please read the precautions on the back before filling this page) A software instruction executed by a processing unit is printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. Those who are familiar with this technology will know the exemplified in Figure 2. The system is in the form of Xu Xi, and the system can be directed to perform multiple functions in a device range, any of which can be used as a representative environment of the embodiment of the present invention. The illustration in FIG. 2 The representative system includes a platform 210 composed of different elements. These components include (but are not limited to) a processing order 212, a non-volatile memory 214, a volatile memory 216, and a system streamer 218. The system bus 218 couples the non-volatile memory 214 and the volatile memory 216 to the processing unit 212. The non-volatile memory 214 may include multiple memory types State, including (but not limited to) read-only memory (R OM) can be built-in yuan -20- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) Intellectual Property Bureau of the Ministry of Economic Affairs Printed by employee consumer cooperatives 480422 A7 B7_ 5. Description of the Invention (18), Electrically erasable read-only memory (EEROM), Electrically erasable programmable read-only memory (EEPROM), Electrically programmable read-only memory ( EPROM), electrically adjustable read-only memory (EAROM) and battery-backed random access memory (RAM). The non-volatile memory 214 provides storage for the boot-up and reset routines (bootstrap routines), where the boot-up and reset routines are activated once the power source or reset platform 210 is referenced. In some architectures, the non-volatile memory 214 provides these basic input / output system (BIOS) routines, wherein the BIOS routines are used to perform the transfer of information between different components of the platform 210. Volatile memory 216 may include a variety of memory types and devices, including (but not limited to) random access memory (RAM), mobile random access memory (DRAM), flash memory, EEROM, and bubble memory Body, register ... etc. The volatile memory 216 provides a temporary storage area for the program modules or data being executed or executable by the processing unit 212, or for the program modules or data being accessed or modified by the processing unit 212. Generally speaking, the difference between the non-volatile memory 214 and the volatile memory 216 is that once the power is removed from the client platform 135, the moonlight platform 120 and the playback device 155 210, and then the reference is re-referenced When the power is turned on, the content of the non-volatile memory 214 is not lost, but the content of the volatile memory 216 is lost, damaged, or erased. The platform 210 can access one or more internal or external display elements 230, such as a CRT (light-screen) monitor, LCD (liquid crystal display) panel, LED (light-emitting diode) panel, electronic light-emitting panel, or Other displays are used to provide information or calculation results to a user. The processing unit 212 interfaces to each display element 230 through a video interface 220, among which the video industry-21-this paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -I .----- ---------- r ----------- ^ (Please read the notes on the back before filling out this page) 480422 A7 V. Description of the invention (19) Surface 220 by system A bus 218 is coupled into the processing unit. The platform 210 has access to one or more storage devices 232, such as a hard drive, a disk drive for reading or writing to a removable disk, and an optical drive for Read-a read-only disc, or read or write in other optical media; and a device for reading or embedding in other media types, including (but not limited to) fast Flash memory card, white hard drive, magnetic cassette, magnetic tape ... The processing unit 212 is connected to each storage device 232 through a storage interface 222. The storage interface 222 is coupled to the processing unit 212 through a system bus 218. The storage device I 232 provides a non-volatile storage body to the platform 21. —Platform 21G can receive inputs or commands from one or more input devices, such as a keyboard, pointing device, mouse, modem, radio frequency (RF) or infrared receiver, amplifier , Joystick, trackball, light, gaming device, camera ... and more. The processing unit 212 is interfaced to each input device 234 via an input interface 224, and the input interface 224 is coupled to the processing unit 212 through a system bus 218. The input world may include one or more of a variety of interfaces, including (but not limited to an RS-232 serial port interface or other serial interface, a parallel bee interface, a universal serial bus (USB), _ Optical interface (such as & line or 1Γ〇Α), a radio frequency or wireless interface (such as Bluetooth) voice interface or other interfaces. Flat port 210 can send output information to the display 23, but also The output information is sent to one or more output devices 236, such as a Weibu eight data machine, printer, edge map machine, transmitter, radio frequency or infrared transmitter. The Zhang scale is applicable to the Zhongguanzuo Standard (CNS) A4 Regulation ^ _〇x 297 Kg £ 22-480422 A7 V. Description of the Invention (20), or any other device that can be controlled by the platform 21〇. The processing unit 212 via an output interface 226 interface to each output device 2S6, wherein the output interface 226 is coupled to the processing unit η] through the system bus 218]. 'The output interface may include one or more of a variety of interfaces, including (but: limited )-An RS.232 serial port interface or other sequence interface, a parallel port interface, a universal serial bus (USB), an optical interface (such as infrared or IrDA), an RF or wireless Interface (such as Bluetooth), a voice interface, or other interfaces. Platform 21 can be logically connected to one or more remote systems (such as a remote computer 238) to operate in a networked environment. The remote computer 238 may be a server, a router, a peer device, or other shared network nodes, and it typically includes many or all of the elements of the components described for platform 21 #. When used in a networked environment, the platform 210 is connected to the remote system 238 through a network interface 228. The boundary between the remote computer 238 and the network interface described in Figure 2 Internet connection, including a local area network (LAN), a wide area network (wan), a telephone connection, etc. The type of such network environment is in the office, the company's extensive computer network, internal Department of Internet and International Internet It will be appreciated that program modules implementing different embodiments of the present invention may be stored in the storage device 232, the non-volatile memory 214, the volatile memory 216 'or when in a networked environment, These program modules can be stored in the remote memory storage device of the remote system 238. These program modules include an operating system, applications, other program modules and programs 297 mm) (please first (Please read the notes on the back and fill in this page) _, line-printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs-23- 480422 printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 5. Description of the invention (21). The processing unit 212 can access different parts of the program modules to respond to the different instructions contained therein, and under the command of: events that occur or are received on the input interface 224 / network interface 228. Then, the operation of different embodiments of the present invention FIG. 3 illustrates the operation of a representative embodiment of the present invention when a user on the client platform 120 uses a browser to contact the website 14 on the mobile content server 135. The steps illustrated in FIG. 3 illustrate the access operations of the users in a typical embodiment of the present invention. Those skilled in the art will recognize that the functions illustrated in Figure 3 can be implemented in a variety of ways, each of which will add additional steps or remove other steps. Once the website of the mobile content server 135 is accessed at 140 o'clock (step 31 ^), "check in the website" or "input" as a new user, and the choice is presented to the user ( Step 315). In another embodiment of the present invention, a unique identification code can be assigned to each user. Once the website 140 is accessed, the user's identification code can access the website 140 'If it eliminates the need for the user to sign in to the website 140. Once entered as a new user, a new user screen f is presented to the user (step 320). For the new user On the screen, users can input brief information and preference information. The brief information can include (< unlimited) username, company, email address, shipping address, credit card information, and invoiced address. … Etc. The brief information can also include personal information such as age, gender, occupation, income, hobbies, interests, and other demographic information. Those familiar with the site will know that it is easy to inform users And seek to collect additional brief information. (Please read the notes and then fill in the back of this page)
24- 480422 22 經 濟 部 智 慧 財 產 局 員 工 消 費 合 作 社 印 製 A7 B7 五、發明說明( 亦可提示該新的使用者輸入喜好資訊。該喜好資訊就中 識別該使用者希望自該等内容提供者擷取之該等合適的内 容;該使用者希望接收的内容或資訊種類;一個使用者較 喜歡的商品型態和廠牌;及用以獲得和下載該資訊的排程 資訊。如先前所述,可自内容提供者11〇和115中擷取或接 收該合適的内容作爲植基於網路的原始資訊,並接著將該 合適的内容轉換成内容片段,作爲内容片段或封裝在一個 播放程式内。不管該接收的格式爲何,最後將以一個或多 個内容片段的形式代表該合適的内容。該使用者可以不同 的細目等級指定該合適的内容。何如,該合適的内容可爲 espn. com中π昨晚的棒球分數",nytimes c〇m中”紐約泰晤士 報、上星期日版的第一版,,,或b〇〇nz c〇m中,,Neal 電 台脱口秀的第一個小時。當一個使用者要求該細目等級的 内容時,則該使用者可輸入内容提供者11〇的特殊網路位址 或孩内容提供者的名稱。當移動内容何服器135嘗試撰寫或 聚合一個播放程式時,則伺服器應用程式〗5〇將存取該特殊 的網路位址,或在一個資料庫中查明該内容提供者的名稱 乂找出内谷^供者η 〇的適當位址。選擇性地,該使用者 可藉由提供搜尋資訊(像是主題、標題、事件、名稱、位置 、關键竽· ··等等)請求内容。移動内容伺服器135可包括一 個專屬搜尋引擎,或利用多種可用搜尋引擎中的一種或多 種引擎找出和獲得植機於網路的資訊或與該搜尋資訊有關 的^奋片段。移動内容伺服器135可更進一步根據該使用者 的簡述和/或喜好資訊過濾該資訊,該使用者亦可要求一種 -25- 297公釐) (請先閱讀背面之注意事項再填寫本頁)24- 480422 22 Printed by A7 B7, Consumer Cooperatives, Intellectual Property Bureau, Ministry of Economic Affairs 5. Description of Invention (It may also prompt the new user to enter preference information. The preference information identifies the user who wishes to retrieve from these content providers Take such appropriate content; the type of content or information that the user wishes to receive; a product type and brand that the user prefers; and scheduling information to obtain and download the information. As previously stated, The suitable content can be retrieved or received from the content providers 11 and 115 as the original information based on the web, and then the suitable content is converted into a content segment, which can be used as a content segment or packaged in a player program. Regardless of the format of the reception, the appropriate content will be represented in the form of one or more pieces of content. The user can specify the appropriate content at different levels of detail. How can the appropriate content be in espn. π last night's baseball score ", nytimes comm, New York Times, first edition of last Sunday's edition, or b〇〇nz In com, the first hour of the Neal radio talk show. When a user requests content at this level of detail, the user can enter the special Internet address of the content provider 11 or the child content provider The name of the server. When the mobile content server 135 attempts to compose or aggregate a player, the server application will access the special network address or identify the content provider in a database. Find the proper address of the inner valley ^ donor η 〇. Alternatively, the user can provide search information (such as topic, title, event, name, location, key 竽 ...) Etc.) to request content. The mobile content server 135 may include a dedicated search engine, or use one or more of a variety of available search engines to find and obtain information on the Internet or related segments of the search information. The mobile content server 135 can further filter the information based on the user's brief description and / or preference information, and the user can also request a -25-297 mm) (Please read the precautions on the back before (Fill in this page)
480422 A7 """ B7 五、發明說明(23 ) 更籠統性質的資訊。爲了提供該特性,故將内容種類呈遞 給該使用者選擇,以作爲該使用者喜好資訊的輸入。於— :具體實例中,該等種類代表預設内容提供者n〇和ii5其 符合一特殊特徵的收集。種類的範例爲商業、運動和音樂 個商業種類可包括内容提供者中的資訊,像是華爾街 日誌、nytimes.com cnnfn.com及 thestreet c〇m 〇 通常,一個使用者基於多種原因而不願將個人資訊輪入 一個網站中,即使該網站受密碼存取保護亦然。可能因對 忒貝訊的隱私權缺乏信任,或僅因沒有時間而產生該不願 意。本發明藉由對使用者輸入該系統中的個人資訊給與信 用,以輔助減緩該不願意。可以多種方法將該等信用授與 該使用者。其中一種方法爲指定一個加權値給每一項資訊 ,其中該使用者可根據該加權値輸入和授與信用。另一種 方法爲根據*亥使用者提供之資説總量的百分比授與信用。 如是,當該使用者輸入越多的個人資訊,則該使用將接收 更多的信用。稍後,該使用者將藉由參與内容提供者而能 夠以該等信用交換免費的項目、贈券、服務或折扣··.等等 。此外,可利用該使用者簡述資訊和喜好資訊選擇不同的 信用型態授與該使用者。例如,如該使用者簡述和喜好資 訊指示該使用者爲一個打高爾夫球的人,則該使用者可接 收用於一家運動商店或用在植基於國際網際網路之高爾夫 球供應種類上的信用。此外,如該使用者喜好資訊指示該 使用者較喜歡Taylor Made TM廒牌的高爾夫球設備時,則可 授與該使用者購買Taylor Made TM運動設備的信用。 -26- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) (請先閱讀背面之注意事項再填寫本頁) -«ϋ n n n^aJ· n 1 n n •線. 經濟部智慧財產局員工消費合作社印製 480422 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明(24 ) 亦可提示S新的使用者輸入排程資訊。該排程資訊詳述 孩使用者何時希望移動内容伺服器135將該等内容片段聚合 至一個播放程式中,及何時將該等内容片斷下載至播放程 式中、給客户平台12〇和/或播放裝置155。於本發明的一個 /、貝施例中,移動内容伺服器i 3 5可利用高速的國際網際 網路連接存取不同的内容提供者110和115,以獲得植基於 網路的内容或内容片段。反之,可利用較慢速的連接將該 等播放程式下載至客户伺服器12〇和/或播放裝置155中。於 該具體實施例中,因有大量與聲音檔和/或視訊檔相關的資 料,故孩使用者希望將播放程式的聚合和下載安排在該使 用者要該等内容封裝在該使用者播放裝置中之前。例如, 一個使用者排程可要求在早上7點時於其客户平台上準備好 個内谷封裝’以便該使用者可於去工作的途中收聽該資 訊。在1豕事例中,可於早上3點開始聚合、封裝和下載内容 ,以在時間到時能夠準備就緒。於另一個具體實施例中, 可利用高速連接將該等播放程式或内容片段下載至客户伺 服器120和/或播放裝置155中。於該等具體實施例中,將在 何時可下載該等播放程式上提供使用者更多的彈性。實際 上’在某些情形下可於即時產生該等播放程式、並將該等 播放程式下載至播放裝置155中。 亦可提示該新的使用者選擇一個使用者名稱和密碼組合 。该使用者名稱和密碼組合應爲獨一無二的以區別該使用 者和其Η所有的使用者。一旦設立了該簡述資訊、該使用 者名稱和該密碼時,即以該資訊更新資料庫145(步驟325) -27- 本紙張尺度適用中國國家標準(CNS)A4規格(21〇 x 297公釐) —:----1----1 -----^----^-------- (請先閱讀背面之注意事項再填寫本頁) 480422480422 A7 " " " B7 V. Invention Description (23) More general information. In order to provide this feature, the content type is presented to the user for selection as input for the user's preference information. Yu: In specific examples, these categories represent the collection of preset content providers no and ii5 that fit a particular feature. Examples of types are business, sports, and music. Business types can include information from content providers, such as Wall Street Journal, nytimes.com cnnfn.com, and the streetcomm. Generally, a user is reluctant to submit Personal information is rotated into a website, even if the website is protected by password access. This reluctance may arise because of a lack of trust in 忒 贝 讯 's right to privacy, or simply because of lack of time. The present invention assists in alleviating the unwillingness by crediting users with personal information entered into the system. This credit can be granted to the user in a number of ways. One method is to assign a weighted card to each item of information, where the user can enter and grant credit based on the weighted card. Another method is to grant credit based on a percentage of the total amount of information provided by users. If so, the more personal information the user enters, the more credit will be received for that use. Later, the user will be able to exchange free items, coupons, services or discounts with such credits by participating in the content provider ... In addition, the user's brief information and preference information can be used to select different credit types to grant the user. For example, if the user profile and preference information indicate that the user is a golfer, the user may receive a product for use in a sports shop or for a variety of golf supplies based on the Internet. credit. In addition, if the user preference information indicates that the user prefers the Taylor Made TM golf equipment, the user may be granted credit for purchasing the Taylor Made TM sports equipment. -26- This paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the notes on the back before filling this page)-«ϋ nnn ^ aJ · n 1 nn • Line. Ministry of Economic Affairs Printed by the Intellectual Property Bureau employee consumer cooperative 480422 Printed by the Ministry of Economic Affairs Intellectual Property Bureau employee consumer cooperative A7 B7 V. Invention Description (24) It can also prompt S new users to enter schedule information. The schedule information details when the user wants the mobile content server 135 to aggregate the content fragments into a player program, and when to download the content fragments into the player program, to the client platform 12 and / or to play Device 155. In one embodiment of the present invention, the mobile content server i 3 5 can access different content providers 110 and 115 by using a high-speed Internet connection to obtain web-based content or content fragments. . Conversely, these players can be downloaded to the client server 120 and / or the playback device 155 using a slower connection. In this specific embodiment, because there is a large amount of data related to sound files and / or video files, the user wants to arrange the aggregation and download of the playback program when the user wants the content to be packaged in the user's playback device. Before. For example, a user's schedule may require an internal valley package 'to be prepared on his client platform at 7 am so that the user can listen to the information on the way to work. In the 1st case, content can be aggregated, packaged, and downloaded starting at 3 AM to be ready when the time is up. In another embodiment, the player programs or content segments can be downloaded to the client server 120 and / or the playback device 155 using a high-speed connection. In these specific embodiments, users will be given more flexibility in when they can download such player programs. Actually, in some cases, these player programs can be generated and downloaded to the player device 155 in real time. The new user can also be prompted to choose a username and password combination. The username and password combination should be unique to distinguish the user from all other users. Once the brief information, the user name and the password are set up, the database 145 is updated with the information (step 325) -27- This paper size applies the Chinese National Standard (CNS) A4 specification (21〇x 297) Li) —: ---- 1 ---- 1 ----- ^ ---- ^ -------- (Please read the notes on the back before filling this page) 480422
五、發明說明(25) 立夕,於某些具體實施例中,伺服器應用程式150可將客 户應用程式130下載至客户平台120上。選擇性地,可將該 客户應用程式分配在_個儲存媒體上,像是_個唯讀光碟 、磁碟片、壓縮快閃H、壓縮快閃、或數位影碟(dvd), 及由該使用者將該客户應用程式安裝在客户平台i2〇上。 於更新資料庫145之後,該使用者折返至網站14〇,其中 孩使用者可簽入網站14〇中或轉出(步驟33〇)。亦將先前已 存取過該系統、而作爲一個新使用者的使用者導引至該步 驟。一個已在該資料庫中的使用者,可藉由輸入其使用者 名稱和密碼以簽入網站14〇中。選擇性地,一個可能已置放 在客户平台120上的co〇kie將識別至網站14〇中的該使用者, 以便該使用者僅須輸入其密碼。一個c〇〇kie爲一個小的資訊 位兀,其中係由一個網站經由該使用者的瀏覽器儲存該 cookie的,一旦該使用者折返至該網站中時,該c〇〇kie即致 能網站辨識該使用者。選擇性地,該使用者可將其使用者 名稱和密碼儲存在其客户平台120内,以便可將資訊自動地 傳送給移動内容伺服器135,而免除必須輸入該使用者名稱 和密碼。移動内容伺服器135將對照該等儲存在資料庫145 中的使用者名稱和密碼查證該個人的使用者名稱和密碼, 且如該使用者名稱和密碼爲有效的時,則允許該使用者存 取他的資訊·。一個無效的使用者名稱和密碼將允許該使用 者再次嘗試輸入一個有效的使用者名稱和密碼。 一個使用者亦可選擇更新該使用者資訊。如該使用者選 擇不作任何事情,則該使用者可簽退網站140(步驟350), -28- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) (請先閱讀背面之注意事項再填寫本頁) -----:----訂---I----· *5^ ' 經濟部智慧財產局員工消費合作社印製 480422 經濟部智慧財產局員工消費合作社印製 A7 ___B7__ 五、發明說明(26 ) 及折返至網站140的首頁(步驟31〇)。如該使用者選擇更新 其抬碼、簡述資訊、喜好資訊或排程資訊時,則處理繼續 至步驟340。該使用者可利用多種技藝瀏覽該使用者的目前 資訊、輸入新的資訊、或修正目前的資訊。一旦完成時, 即將藏修正之資訊儲存至資料庫145中(步驟345),且處理 折返至步驟335。 圖4例證説明在本發明一個代表性具體實施例中之移動内 容伺服器135的伺服器應用程式15〇中執行之該等數個處理 的其中兩個處理。於區塊405-435中所例證説明的該第一種 處理,説明產生一個欲下載至客户伺服器12〇和/或播放裝 置155中的内谷封裝或播放程式之處理。每一個使用者包括 一個儲存之時程,指示何時應聚合該等内容片段,何時應 將孩等内容片段封裝至内容封裝中及傳遞給客户平台12〇 。移動内容伺服器135對該等所有的使用者和其時程保持一 個索引。當對移動内容伺服器135上的一個特殊使用者引起 個更新時(其中因一個定期更新而引起;或因該使用者直 接亦或經由客户平台12〇請求一個”遇請求即…”更新而引起 )’則词服器應用程式i 5〇讀取該特殊使用者的喜好和/或該 簡述資訊(步驟405)。藉由該喜好和/或簡述資訊,词服器 應用程式150產生一個網站表列。 於步驟410,移動内容伺服器I%根據該網站表列啓始自 茲等不同内容提供者110和115的網站中下載該資訊,及將 孩等資訊儲存成内容片段。如該等網站爲文字的時,則除 去所有靜態的圖形資訊,及儲存該等文字檔。如該網站包 -29- 本紙張尺度適ϋ家標準(CNS)A4規格⑽X 297公釐)~ (請先閱讀背面之注意事項再填寫本頁)V. Description of the Invention (25) In some specific embodiments, the server application program 150 may download the client application program 130 to the client platform 120. Optionally, the client application can be distributed on _ storage media, such as _ CD-ROM, diskette, compact flash H, compact flash, or digital video disc (dvd), and used by This client application is installed on the client platform i20. After updating the database 145, the user returns to the website 140, where the child user can check in to the website 14 or switch out (step 33). A user who has previously accessed the system as a new user is also directed to this step. A user who is already in the database can sign in to the website 14 by entering their username and password. Optionally, a cokie that may have been placed on the client platform 120 will identify the user in the website 14 so that the user only has to enter his password. A c〇kie is a small information unit, in which the cookie is stored by a website through the user's browser. Once the user returns to the website, the c〇kie enables the website Identify the user. Alternatively, the user can store his user name and password in his client platform 120 so that information can be automatically transmitted to the mobile content server 135, eliminating the need to enter the user name and password. The mobile content server 135 will verify the username and password of the individual against those usernames and passwords stored in the database 145, and if the username and password are valid, allow the user to save Take his information. An invalid username and password will allow the user to try again to enter a valid username and password. A user can also choose to update the user information. If the user chooses not to do anything, the user can sign out of the website 140 (step 350), -28- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the back first Please note this page before filling in this page) -----: ---- Order --- I ---- · * 5 ^ 'Printed by the Intellectual Property Bureau Staff Consumer Cooperatives of the Ministry of Economy 480422 The cooperative prints A7 ___B7__ 5. The description of the invention (26) and the return to the homepage of the website 140 (step 31). If the user chooses to update his code, brief information, preference information, or schedule information, the process continues to step 340. The user can use various techniques to browse the user's current information, enter new information, or correct the current information. Once completed, the correction-receiving information is stored in database 145 (step 345), and processing returns to step 335. FIG. 4 illustrates two of the plurality of processes executed in the server application 15 of the mobile content server 135 in a representative embodiment of the present invention. The first process illustrated in blocks 405-435 illustrates the process of generating an inner valley package or player program to be downloaded to the client server 120 and / or the playback device 155. Each user includes a storage schedule indicating when such content fragments should be aggregated, when child content fragments should be packaged into a content package and passed to the client platform 12. The mobile content server 135 maintains an index for all of these users and their schedules. When an update is caused to a particular user on the mobile content server 135 (which is caused by a regular update; or because the user requests an "on request ..." update directly or via the client platform 120) ) 'The server application i 50 reads the preference of the particular user and / or the brief information (step 405). With the preferences and / or brief information, the wordserver application 150 generates a website listing. At step 410, the mobile content server 1% downloads the information from the websites of different content providers 110 and 115, etc., according to the website listing, and stores the information as content fragments. If these websites are text, then remove all static graphic information and save these text files. If this website package -29- This paper size is suitable for CNS A4 size (X 297mm) ~ (Please read the precautions on the back before filling this page)
480422 五、發明說明(27) 含一個聲音檔或視訊檔,則將該等檔案儲存在移動内容伺 服器135中。 於步驟415 ,可依照播放裝置155所需的該格式、將所有 已下載的文字檔轉換成聲音檔。以一個標準的聲音格式(像 是mp3)儲存該等聲音檔。當本發明參考11^3檔案作爲一個 代表性的具體實施例時,則該等熟知此技藝的人將瞭解到 孩特殊格式係不重要的。任何視訊檔仍保持其視訊格式。 於涿代表性的具體實施例中,該視訊格式爲^^^(移動圖形 專家小組)’雖然可使用任何格式。 於步驟420,移動内容伺服器135產生"聲音檔和視訊檔,· 或’’内谷片段·’,及以一個獨一無二的識別碼標誌"每一個聲 晋檔和視訊檔”或”每一個内容片段"。移動内容伺服器135 對該等獨一無二的識別碼、該等内容片段及該等相關的網 站保持一個資料庫。於一個具體實施例中,將該獨一無二 的識別碼附加在每一個聲音檔或視訊檔的前面。選擇性地 ,個排序的獨一典二識別碼表列可與一個内容封裝或播 放私式相關。其它的具體實施例可利用不同的技藝使該等 獨一無二的識別碼與一個播放程式内的該等内容片段或子 片段相關,同時本發明期待該等技藝、而不依據任何特殊 的技藝。 於步驟425,自孩資料庫中讀取該特殊使用者的使用者簡 述資訊二於步驟430,利用該使用者簡述資訊選擇欲包括在 該播放程式内的廣告片段。選擇該等廣告片段、及將該等 廣告片段整合至該播放程式中爲本發明—項重要的觀點。 -30- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公爱)""---------- (請先閱讀背面之注意事項再填寫本頁) · ·-線· 經濟部智慧財產局員工消費合作社印製 480422 五、發明說明(28) 經濟部智慧財產局員工消費合作社印製 於本發明一個代表性的具體 、 一恤實施例中,廣告客户可提 告片段連同目標簡述資訊,該 /' 、 成㈢_述資訊可包括多個攔 位,其中該等攔位用以識別該廣告應被導向的個人型能。 於選擇廣告時,將該使用者簡述資訊與該目標簡述资;比 較。根據該使用者簡述資訊和該目標簡述資訊之間的匹配 和關連選擇和聚合廣告给一個# 1U便用者。如是,利用本發明 的該觀點,可將該等廣告明確特別地編修給一個特殊的使 用者。有利的是,本發明該獨—無二的簡述匹配觀點致 廣告客户更有效地獲得其聽眾。除了上面所述的簡述廣 I外,亦可將意欲通達任何或所有使用者的全球廣告聚 起來i於本發明一個代表性的具體實施例中,每」ς廣 片段亦具有一相關之獨—無二的識別碼儲存在資料庫 ,且以某種其它的方式將該識別碼附加在該廣告檔案的 面或使該識別碼與該廣告片段相關。 於步驟435,將該等統稱爲内容片段的聲音片段、視訊片 斷及廣告片段聚合在一個内容封裝或播放程式中。於本發 明一個代表性的具體實施例中,產生一個播放表列連同 等所有相關的内容片段,並判定其共同形成該内容封裝 孩播放表列包含該等所有内容片段及其相關之獨一無二 別碼的一個序列表列,或可利用該播放表列索引該等内# 片段。選擇性地,可產生一個單一檔案以形成一個包括該 等内容片段的内容封裝或播放程式。於一個代表性的具 實施例中,將一個或多個廣告置放在該等每一個非廣告 容片段之間。應察知,該等内容片段的長度、非廣告片段 能 告 合 告 中 m 該 識 容 體 丨:-----------裝— (請先閱讀背面之注意事項再填寫本頁) -丨訂----- 線· -31 - 本紙張尺度適用中國國家標準(CNS)A4規格(210 x 297公釐) 480422 A7480422 V. Description of the invention (27) If there is a sound file or video file, these files are stored in the mobile content server 135. At step 415, all downloaded text files can be converted into sound files according to the format required by the playback device 155. Save these sound files in a standard sound format (like mp3). When the present invention refers to the 11 ^ 3 file as a representative embodiment, those skilled in the art will understand that the special format is not important. Any video file will retain its video format. In a representative specific embodiment, the video format is ^^^ (Mobile Graphics Expert Group) 'although any format may be used. At step 420, the mobile content server 135 generates " sound files and video files " or " inner valley fragments " and marks them with a unique identifier " each audio file and video file " or " A content fragment ". The mobile content server 135 maintains a database of the unique identification codes, the content fragments, and the related websites. In a specific embodiment, the unique identification code is added in front of each sound file or video file. Optionally, the ordered unique identifier list can be related to a content package or broadcast privately. Other embodiments may use different techniques to associate the unique identification codes with the content segments or sub-segments within a player program, and the present invention expects these techniques without relying on any particular technique. In step 425, the user profile information of the special user is read from the child database. In step 430, the user profile information is used to select advertisement segments to be included in the player program. Selecting these advertisement fragments and integrating the advertisement fragments into the player program is an important aspect of the present invention. -30- This paper size applies to China National Standard (CNS) A4 (210 X 297 public love) " " ---------- (Please read the precautions on the back before filling this page) · · -Line · Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 V. Invention Description (28) The Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs is printed on a representative specific, one-shirt embodiment of the present invention. Advertisers may The snippet together with the target brief information, the / ', Cheng ㈢_description information may include multiple stops, where these stops are used to identify the personal type of the advertisement should be directed. When selecting advertisements, compare the user brief information with the target brief information; Select and aggregate ads to a # 1U user based on the match and relevance between the user profile and the target profile. If so, using this aspect of the present invention, such advertisements can be specifically and specifically tailored to a particular user. Advantageously, the unique and unambiguous brief matching perspective of the present invention results in advertisers gaining their audience more effectively. In addition to the brief description above, global advertisements intended to reach any or all users can also be aggregated. In a representative embodiment of the present invention, each fragment has a related uniqueness-none The second identification code is stored in the database, and the identification code is attached to the face of the advertisement file or the identification code is related to the advertisement segment in some other way. In step 435, the sound clips, video clips, and advertisement clips collectively referred to as the content clips are aggregated into a content package or playback program. In a representative specific embodiment of the present invention, a playlist is generated together with all relevant content segments, and it is determined that they together form the content package. The playlist contains all these content segments and their associated unique identifiers. A sequence list column, or you can use the playlist column to index these inner # clips. Alternatively, a single file may be generated to form a content package or player program that includes such content fragments. In a representative embodiment, one or more advertisements are placed between each of these non-advertisement content segments. It should be noted that the length of these content fragments and non-advertising fragments can be reported in the m. The content 丨: ----------- install— (Please read the precautions on the back before filling this page )-丨 Order ----- Line · -31-This paper size applies to China National Standard (CNS) A4 (210 x 297 mm) 480422 A7
之間的廣告片段總數及廣告片段之間的非廣告片段總數對 本發明而言係典關々要的’且實際上本發明期待任何特殊 的架構。 於產生一個播放程式之後,則一旦有來自客户應用程式 130中的命令時,即可將該播放程式下載至客户平台12〇^ ,或於其它的具體實施例中,直接將該播放程式下載至播 放裝置155中。參考圖5將對產生一個内容封裝有更完全的 瞭解。 區塊450-460例證説明在移動内容伺服器135中執行之一第 二個處理。該第二個處理爲本發明的該閉路嚮應或回饋觀 點。如上面先前所述,播放裝置155可接收該等播放程式及 長1供_應貝訊。一旦播放裝置155藉由通訊通道鍵結至 客户平台120上時,即可將嚮應資料上載至客户平台12〇中 。依次地,客户平台120可接著將該嚮應資訊上載至移動内 容伺服器135中。於最後提供給移動内容伺服器135的該嚮 應貝訊包含该使用者的一個嚮應表列,及該内容片段或與 該嚮應相關的子片段。於操作時,當該使用者收聽和/或觀 看該播放裝置上的該播放程式時,該使用者可藉由啓動一 個嚮應產生為回應任何特殊的内容片段。於一個代表性的 具體實施例中,該嚮應產生器可爲一個按鈕、一個語音命 令或其它任何裝置。爲了回應”啓動該嚮應產生器”,該播 放裝置將該目前活動之内容片段其獨一無二的識別碼記錄 在播放裝置155的一個嚮應檔案中。該嚮應檔案包括欲上載 至移動内容伺服器135中的該嚮應資訊。在一個多按鈕的播 -32- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) (請先閱讀背面之注音W事項再填寫本頁} 訂--------λ. 經濟部智慧財產局員工消費合作社印製 480422 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明(3Q) 放裝置或-個裝有語音偵測的裝置上,該嚮應構案亦使一 個嚮應型態與該等獨—無二的識別碼相關。 於步驟45〇,移動内容伺服器135自播放裝置155中接收該 嚮應檔案。於步驟455,伺服器應用程式15〇讀取該獨一無 滅別馬表歹〗,如適合的話,讀取該嚮應型態。伺服器應 用私式150知在咸貝料庫中查尋該獨一無二的識別碼,以識 別與泫向應和獨一無二識別碼相關之該網站提供或廣告。 於步驟460,词服器應用程式15〇根據該嚮應啓始一個適當 的仃動。孩行動依照一個特殊網站的一個預設指令或依照 一個内疋行動。涿伺服器應用程式可藉由電子郵件、EDI( 私子貝料父換)或其冗任何已知的方法將一個嚮應訊息傳送 給内谷提供者110或廣告客户,以通知他們一個特殊的使用 者已回應一個特殊的片段或子片段。於該嚮應訊息中,伺 服裔應用程式150可包括特殊的簡述資訊項,以協助該内容 提供者滿足該嚮應。此外,可根據該使用者對先前内容和 廣告的嚮應,在該使用者方導引未來的廣告。該内定行動 可包括傳送一個電子郵件訊息,通知該網站一個嚮應和一 組内足資訊。於一個具體實施例中,該内定資訊可包括該 回應之使用者的名稱和電子郵件位址。應察知,該内定資 訊在本發明的具體實施例間係可改變的。 於一個多按鈕系統中,每一個嚮應可導致該伺服器應用 程式採取一個特殊行動。一第一個按鈕,一個資訊或” i"按 鈕,可僅導致將一個電子郵件請求傳送給該内容提供者或 廣告客户,指示應將更進一步的資訊傳送給該使用者。一 -33- 本紙張尺度翻中國國家標準(CNS)A4規格mo X 297公爱) -----r 11 I ------- (請先閱讀背面之注意事項再填寫本頁) 480422 A7 B7 五、發明說明(31) 第二個按鈕,一個購買或” $ ”按鈕,可導致以一種電子商務 交易購買該正在説明的產品給該使用者。例如,該使用者 可於一個廣告期間按下該” $ π按钮,以獲得amazon, com之一 本特殊的書。爲了回應”接收到該行動的通知’’,移動内容 伺服器135可自移動内容伺服器135中將該特殊使用者的名 稱、信用卡、開發票和運輸的資訊轉移給amazon, com。最 後,購買該本書並運送給該使用者於該事例中,本發明的 該閉路嚮應特性對該使用者引起一個非常簡易的電子商務 交易。 同樣地,於一個語音啓動的系統中,每一個嚮應可導致 伺服器應用程式150採取一個特殊行動。一第一個嚮應”請 求更進一步的資訊",可僅導致將一個電子郵件請求傳送給 該内容提供者或廣告客户,以將更進一步的資訊傳送給該 使用者。一第二個嚮應π請求購買”,可導致以一種電子商 務交易購買該正在説明的產品給該使用者。例如,該使用 者可於一個廣告期間對amazon, com之一本特殊的書朗讀該 文字”購買”。爲了回應”接收到該行動的通知",移動内容 伺服器135可將該特殊使用者的名稱、信用卡、開發票和運 輸的資訊轉移給amazon, com。最後,購買該本書並運送給 該使用者。又於該事例中,本發明的該閉路嚮應特性對該 使用者引起一個非常簡易的電子商務交易。 於另一個具體實施例中,每一個特殊的内容片段、廣告 或非廣告可包括一個相關的行動。例如,一個内容片段可 與該等如下的行動相關:提供更進一步的資訊;執行購買 -34- 本紙張尺度適用中國國家標準(CNS)A4規格(210、297公釐) 丨:------------裝 (請先閱讀背面之注意事項再填寫本頁) 訂----- .線· 經濟部智慧財產局員工消費合作社印製 480422 A7 五、發明說明(32) ;提供相關資訊;...等等。於該具體實施例中 按纽播放裝置可根據與該内容片段 :早一 =廣:本發明-個典型的應用中,可根二 “目關之行動或根據對廣告客户其廣告所二 騎订動、以不同的比率向廣告客户收費 動^ ,用者啓始購買-項產品時,和如該使用者僅希望= 户收取較多的費用。 〜廣口各 於本發明的另—個具體實施例中,可將每 容片段、廣告或非廣告打斷成 内 句挺一徊目女伽 ,、甲母—個子片段 一蜀一無二識別碼之相關上標。例如,一個 廣Of可包括三個子片段,其中該第-個子片段中的行 動與:提供更進-步資訊的行動相關,該第二個子片段盥 ::買::于動相關,該第三個子片段與該提供相關產:資 广動相關。於該具體實施例中,對子片段關聯的該嚮 怎可以時間爲根據(即一個片段的前6〇秒將與一第 線 相關’-個片段的中間10分鐘將與一第二個嶋關1 個片段的後6 0秒將與一第三個嚮應相關)。 於本發明的另-個具體實施例中,該移動播放器中該使 用者的-個嚮應不㈣記錄該目前正在播放之片段其獨— 操二的識別碼,當該嚮應發生時其亦會記錄該片段時間。 =如’备一個廣告片段到一分鐘時接收到該使用者的-個 一向則该嚮應構案將包括該嚮應其獨一無二的識別碼和 Μ貝料1 . 00 ··,以指示在該片段的一分鐘時接收到該嚮應 本紙張尺度適用中標準(CNS)A4規格(21G X 297公釐· 35- 480422 經濟部智慧財產局員工消費合作社印製 A7 五、發明說明(33 ) 。當移動内容伺服器135接收_應㈣時,該移動内 服器可至少部分根據該片段時間 本發明的另—個觀點爲廣告客户:丁:容提供、 能夠將資訊下載至移動内容伺服器135中。於一個未例嶝説 明的處理中,㈣器應用程式15()與網站14眩談。如移動 内容伺服器135其網站14G上的—個廣告客户正在㈣該網 站時,則及廣告客户可將一包括—個或多個内容片段的聲 音/視訊標拖戈至該網頁的某—位置中(即該廣告客户的廣 告上)。該操作將導致將該聲音廣告載入該廣告資料庫中, 以於稍後用以將該等内容封裝聚合和封裝給該系統的使用 者。本發明的該觀點亦提供一個界面给該等廣告客户或内 各k供者,以輸入目標簡述資訊。於另一個具體實施例中 ,移動内容伺服器13 5可將一個播放程式的一個圖形顯示提 供給一個服務提供者或廣告客户。該服務提供者或廣告客 户可將不同的内容片段拖曳或落在該圖形顯示之播放程式 内的位置中。 圖5爲一個資料圖,例證説明自本發明一個代表性具體實 施例中的内容片段產生一個内容封裝。如先前所述,移動 内容伺服器135自内容提供者1 1〇和115中下載聲音片段500 和視訊片段510。選擇性地,移動内容伺服器135可自該植 基於網路的原始資訊中内部地產生該等内容片段。此外, 將廣告片段520保持在移動内容伺服器135中。該等聲音片 段500、視訊片段510及廣告片段520共同地以内容片段著稱 。該等聲音片段500和視訊片段510共同地以資訊内容片段 -36- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) i:-----------------訂--------λ. (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 480422 A7The total number of advertisement fragments between and the total number of non-advertisement fragments between advertisement fragments are critically important to the present invention, and in fact the present invention anticipates any particular architecture. After generating a player program, once there is a command from the client application program 130, the player program can be downloaded to the client platform 12〇 ^, or in other specific embodiments, the player program is directly downloaded to Playback device 155. Refer to Figure 5 for a more complete understanding of generating a content package. Blocks 450-460 illustrate one of the second processes performed in the mobile content server 135. This second process is the closed circuit response or feedback viewpoint of the present invention. As mentioned above, the playback device 155 can receive these playback programs and long 1 offers_ 应 贝 讯. Once the playback device 155 is linked to the client platform 120 through the communication channel, the corresponding data can be uploaded to the client platform 120. In turn, the client platform 120 may then upload the application information to the mobile content server 135. The application provided to the mobile content server 135 at the end contains an application list of the user and the content segment or sub-segments related to the application. In operation, when the user listens to and / or watches the player on the playback device, the user can respond to any special content segment by activating a response. In a representative embodiment, the echo generator may be a button, a voice command, or any other device. In response to "activating the echo generator", the playback device records the currently active content segment with its unique identification code in an echo file of the playback device 155. The application file includes the application information to be uploaded to the mobile content server 135. In a multi-button broadcast-32- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the note on the back before filling this page} Order ------- -λ. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of the invention (3Q) on the device or a device equipped with voice detection The construction also associates a response type with the unique identification code. At step 45, the mobile content server 135 receives the response file from the playback device 155. At step 455, the server application program 150. Read the unique indestructible horse watch. If appropriate, read the response type. The server uses the private type 150 to search for the unique identification code in the salty shell store to identify and Provide or advertise to the website that should be associated with the unique identifier. At step 460, the Serving App 15 starts an appropriate campaign based on the response. The child acts according to a preset instruction on a particular website or Follow an internal action. The server application can send a response message to Uchigaya Provider 110 or advertisers via email, EDI (Private Exchange) or any known method to inform them of a special use The responder has responded to a special segment or sub-segment. In the response message, the server application 150 may include a special brief information item to help the content provider meet the response. In addition, according to the user, Responses to previous content and advertisements, direct future advertisements on the user's side. The default action may include sending an email message informing the website of a response and a set of in-house information. In a specific embodiment The default information may include the name and email address of the responding user. It should be noted that the default information is changeable between the specific embodiments of the present invention. In a multi-button system, each of them should be able to Causes the server application to take a special action. A first button, an information or "i " button can cause only one email request to be sent to The content provider or advertiser indicates that further information should be transmitted to the user. I-33- This paper is a Chinese standard (CNS) A4 specification mo X 297 public love) ----- r 11 I ------- (Please read the notes on the back before filling this page) 480422 A7 B7 V. Description of the invention (31) The second button, a purchase or "$" button, can lead to an e-commerce Transaction to purchase the product being explained to the user. For example, the user can press the "$ π" button during an advertisement to get a special book from Amazon, com. In response to the "notification of receipt of the action", the mobile content server 135 may transfer the name of the special user, credit card, invoice and shipping information from the mobile content server 135 to amazon, com. Finally, purchase The book is delivered to the user. In this case, the closed-circuit response feature of the present invention causes a very simple e-commerce transaction for the user. Similarly, in a voice-activated system, each response should be available. Causes the server application 150 to take a special action. A first response to "request for further information" can only cause an email request to be sent to the content provider or advertiser for further information Send to this user. A second purchase on request ”can result in an e-commerce transaction to purchase the product being described to the user. For example, the user can read a special book on Amazon, com during an advertising period The text is "Buy." In response to "receiving notification of the action", the mobile content server 135 may transfer the name of the special user, credit card, invoice and shipping information to Amazon.com. Finally, the book is purchased and shipped to the user. Also in this case, the closed-circuit response characteristic of the present invention causes a very simple e-commerce transaction to the user. In another embodiment, each particular piece of content, advertisement or non-advertisement may include a related action. For example, a piece of content may be related to the following actions: provide further information; execute purchase -34- This paper size applies Chinese National Standard (CNS) A4 specifications (210, 297 mm) 丨: ---- -------- Installation (Please read the precautions on the back before filling this page) Order -----. Thread · Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 A7 V. Invention Description (32) Provide relevant information; ... and so on. In this specific embodiment, the button playback device can be based on the content segment: early one = wide: the present invention-in a typical application, can be based on the action of "eye off" or according to the order of the advertiser Advertisers are charged at different rates ^, when the user starts to purchase an item, and if the user only wants = the user to charge more. ~ Guangkou is different from the other one in the present invention. In the embodiment, each content segment, advertisement or non-advertisement can be interrupted into an inner sentence, a female parent, a parent-child segment, a unique identifier associated with a unique identifier. For example, a wide Of may Includes three sub-segments, where the action in the first sub-segment is related to: the action that provides further-step information, the second sub-segment is: :: buy :: involved, the third sub-segment is related to the provision Property: Zi Guangdong related. In this specific embodiment, how can the direction of the sub-segment association be based on time (that is, the first 60 seconds of a segment will be related to the first line '-the middle 10 minutes of the segment will be The second 60 seconds with a second pass will be linked to A third direction should be related.) In another specific embodiment of the present invention, the direction of the user in the mobile player should record the currently playing segment and its uniqueness—the identification of the second operation. Code, when the direction should happen, it will also record the time of the segment. = If 'preparing an advertisement segment to receive the user's one minute, one direction, then the direction should include the direction should be unique Identification code and M material 1. 00 to indicate that one minute of the fragment was received in response to this paper standard applicable CNS A4 specification (21G X 297 mm · 35- 480422 Ministry of Economic Affairs wisdom Printed by A7 Consumer Property Cooperative of the Property Bureau V. Invention Description (33). When the mobile content server 135 receives _ Ying, the mobile internal server can at least partly based on the segment time. Another aspect of the invention is an advertiser: D: Rong provides and can download information to the mobile content server 135. In an unexplained process, the server application 15 () talks with the website 14. For example, the mobile content server 135 is on its website 14G Of-an advertiser is ㈣The website, and the advertiser can drag a sound / video beacon including one or more content fragments to a certain position on the webpage (that is, the advertiser's advertisement). This operation will cause The sound advertisement is loaded into the advertisement database for later packaging and aggregating and packaging the content to the users of the system. This aspect of the present invention also provides an interface for these advertisers or internal advertisers. Supplier to enter the target brief information. In another embodiment, the mobile content server 135 can provide a graphic display of a player to a service provider or advertiser. The service provider or advertiser Different content clips can be dragged or dropped into positions within the graphic display player. Fig. 5 is a data diagram illustrating the generation of a content package from a content fragment in a representative embodiment of the present invention. As described earlier, the mobile content server 135 downloads the sound clip 500 and the video clip 510 from the content providers 110 and 115. Alternatively, the mobile content server 135 may generate the content fragments internally from the web-based raw information. In addition, the advertisement segment 520 is held in the mobile content server 135. These sound clips 500, video clips 510 and advertising clips 520 are collectively known as content clips. These sound clips 500 and video clips 510 are collectively based on information content clips -36- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) i: ----------- ------ Order -------- λ. (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 480422 A7
五、發明說明(34 ) 著稱當已根據一個使用者簡述聚合了該等内容片段時,則 將該等内容片段在包括η個總片段數的播放程式或内容封裳 525内串列在一起。可將廣告片段置放在内容封裝525内的 母個聲音或視訊片段之間。於圖5的該範例中,片段 1(53〇)包含一個聲音片段;片段2(54〇)包含一個聲音片段 ;片段3 ( 550)包含一個視訊片段;及片段η(56〇)包含—個 視訊片段。於一個代表性的具體實施例中,每一個内容片 段從置放在該内容片段中之該内容片段其獨一無二的識別 碼開始。然而,將察知,本發明未對該内容封裝或播放程 式525要求任何特殊的格式,且實際上,許多種格式亦將和 本發明不同的具體實施例一起實行。每一個廣告亦包括— 個上標(未顯不)’該上標具有一個獨一無二的識別碼置放 其中。片段1(53〇)〜片段η包括封裝内容525。 圖6例證説明本發明一個代表性具體實施例之客户平台 120内該客户應用程式13〇的操作。圖6中所例證説明之本發 明的孩觀點係有關將資訊下載至播放裝置155中和自播放裝 置155中上載資訊。於步驟6〇〇,客户應用程式檢視以察看 是否爲接收一個定期下載的時候,且如是時,則控制進行 至步驟620。如否,則客户應用程式13〇於步驟61〇檢視以察 看該使用者是否已請求一個要求下載。如否,則控制進^ 至步驟630。於步驟620,客户應用程式13〇連接至伺服器應 用程式150中,及傳送該使用者名稱。伺服器應用程式 將該播放程式或内容封裝下載至客户應用程式13〇中。如未 在移動内容伺服器135上未準備好一個内容封裝(例如該使 -37- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公爱) (請先閱讀背面之注咅?事項再填寫本頁}V. Description of the Invention (34) Known that when the content segments have been aggregated according to a user profile, the content segments are listed together in a player program or content cover 525 including a total number of segments . Advertisement clips can be placed between the audio or video clips within the content package 525. In the example of FIG. 5, segment 1 (53) includes a sound segment; segment 2 (54) includes a sound segment; segment 3 (550) includes a video segment; and segment η (56) includes one Video clip. In a representative embodiment, each content segment starts with a unique identification code of the content segment placed in the content segment. However, it will be appreciated that the present invention does not require any special format for the content packaging or playback program 525, and in fact, many formats will also be implemented with different embodiments of the present invention. Each advertisement also includes a superscript (not shown). The superscript has a unique identifier placed in it. Segment 1 (53) to segment n include package content 525. FIG. 6 illustrates the operation of the client application 130 in the client platform 120 according to a representative embodiment of the present invention. The viewpoint of the present invention illustrated in FIG. 6 is related to downloading information to the playback device 155 and uploading information to the self-playback device 155. At step 600, the client application checks to see if it is time to receive a periodic download, and if so, control proceeds to step 620. If not, the client application 13 checks at step 61 to see if the user has requested a download request. If not, control proceeds to step 630. At step 620, the client application 130 connects to the server application 150 and transmits the username. Server application Download the player or content package to the client application 13. If a content package is not prepared on the mobile content server 135 (for example, this paper -37- this paper size applies to China National Standard (CNS) A4 specifications (210 X 297 public love) (Please read the note on the back first? Matters refill this page}
480422 A7 五、發明說明(35 ) 用者已啓始一個要求下载),則移動内容飼服器135將準備 孩内客封裝,並接著㈣内容封裝下載至客户應用程式13〇 中於下載了個内谷封裝之後,則客户應用程式請於步 驟630監督,以察看播放裝置155是否已鍵結至客户平台⑽ 上。如否,則控制折返至步驟6〇〇。 如-個播放裝置155鏈結至客户平台12〇上時,則控制進 行至;/ I 64G ’其巾將*内容封裝下載至該播放裝置中。在 完成該下載之後,則客户應用程式13〇於步驟65〇接收或啓 始上載任何目前在播放裝置155内的嚮應檔案。接著,客户 應用程式13〇於步驟_將該嚮應資訊上載至伺服器應用程 式150中。 該等熟知此技藝的人亦將察在口,網格和無線式通訊技藝 中該等目前和進行中的發展將致能不同具體實施例的播放 裝置155在實質上與客户平台12〇或移動内容祠服器⑴持續 的通訊.(視該具體實施例而定卜如是,利用無線式通訊技 藝,則播放裝£155可於該播放裝置在使用中亦或閉置時接 收附加的下載或提供該等嚮應檔案的上載。如是,可於— 個用以提供即時播放和嚮應的系統内利用本發明。 播放裝置155包括下面的功能··控制該播放程式的儲存; 播放該播放程式;及儲存該等嚮應。於本發明一個代表性 的具體實施例中,該播放裝置的功能包括了允許播放、停 止、回轉或快速正向該播放程式的特性。此外,播放裝置 155内的該軟體允許一下一個内容片段和先前内容^段特= ,以便使用者可輕易地在該内容封裝中從内容片段移動到 (請先閱讀背面之注意事項再填寫本頁) —訂----------線· 經濟部智慧財產局員工消費合作社印製 -38 4^0422 五、發明說明(36) 内容片段。於本發明該較可取的具體實施例中,播放裝置 ⑸以方便使用的-個單1應按钮爲特徵當按下該嚮應按 (請先閱讀背面之注意事項再填寫本頁) 叙時,則將該目前活動之内宏片 π奋片&其獨一無二的識別碼記 錄在播放裝置155内的-個嚮應㈣中,且將於稍後直接自 播放裝置155中或經由客户平台12〇將該獨一無二的識別碼 上載至移動内容伺服器135中。本發明其選擇性的具體實施 例可包括多個按钮、語音偵測及其它任何偵測該使用者其 -個嚮應的裝置,以便内容提供者可提供多㈣應給一個 指定的内容。 如先W所述,播放裝置155可包括撰寫該播放程式的能力 。一個提供孩能力之代表性的播放裝置155可包括該接收和 儲存内谷片段的能力,並接著允許一使用者收聽該等内容 片段的部分及選擇或拒絕該播放程式該等内容片段的能力。 從该則面所述’將察知本發明説明一種用以在電子商務 中實施一閉路嚮應架構之方法及系統。已就特殊的具體實 施例説明本發明,其中在各方面均意欲將該等特殊的具體 實施例作爲例證説明用,而非限制性的。對那些熟知此技 藝的人來説’將顯見在未偏離本發明的精髓和範疇下有關 本發明其選擇性的具體實施例。如是,藉由該附加的申請 經濟部智慧財產局員工消費合作社印製 專利範圍説明本發明的範疇並由該前面的説明支援本發明 的範疇。 39 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐)480422 A7 V. Description of the invention (35) The user has initiated a request to download), then the mobile content feeder 135 will prepare a package for the internal customer, and then download the content package to the client application 13. After the inner valley is packaged, the client application is supervised at step 630 to check whether the playback device 155 is connected to the client platform ⑽. If not, control returns to step 600. For example, when a playback device 155 is linked to the client platform 120, the control proceeds to; / I 64G 'its package downloads the * content to the playback device. After the download is completed, the client application 13 receives or starts uploading any corresponding files currently in the playback device 155 at step 65. Next, the client application 13 uploads the application information to the server application 150 in step _. Those who are familiar with this technology will also pay attention to the current and ongoing developments in grid and wireless communication technologies that will enable different specific embodiments of the playback device 155 to substantially interact with the client platform 12 or mobile. Content server and continuous communication. (Depending on the specific embodiment, if it is, using wireless communication technology, the player can receive additional downloads or provide £ 155 when the player is in use or closed. The uploading to the application file. If so, the present invention can be used in a system for providing instant playback and application. The playback device 155 includes the following functions: · Controls the storage of the player program; plays the player program; And storing the correspondence. In a representative specific embodiment of the present invention, the function of the playback device includes a feature that allows playback, stop, rewind or fast forward to the playback program. In addition, the playback device 155 The software allows one content snippet and the previous content ^ segment special = so that users can easily move from the content snippet to the content package (please read the note on the back first) Please fill in this page again for matters) — Order ---------- Line · Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs -38 4 ^ 0422 V. Description of the Invention (36) Snippet of content. In a preferred embodiment, the playback device is characterized by an easy-to-use single 1-button. When pressing the button (please read the precautions on the back before filling this page), the current activity Within the macro film π Fen film & its unique identification code is recorded in a response in the playback device 155, and the unique identification will be directly later from the playback device 155 or via the client platform 120. The code is uploaded to the mobile content server 135. The optional specific embodiment of the present invention may include multiple buttons, voice detection, and any other device that detects the user, so that the content provider can provide A specific content should be given. As mentioned earlier, the playback device 155 may include the ability to write the player program. A representative playback device 155 that provides child capabilities may include the ability to receive and store inner valley clips, And then allow one The ability of the user to listen to parts of the content fragments and to select or reject the content fragments of the player program. From the above description, 'it will be known that the present invention illustrates a method for implementing a closed-circuit response architecture in e-commerce. And system. The invention has been described in terms of specific embodiments, which are intended in all respects to be illustrative and not restrictive. For those skilled in the art, 'will It is obvious that the specific embodiments of the invention are optional without departing from the essence and scope of the invention. If so, the scope of the invention is explained by the additional application for the scope of patents printed by the Intellectual Property Bureau Staff Consumer Cooperatives of the Ministry of Economy The foregoing description supports the scope of the present invention. 39 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm)
Claims (1)
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
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US37289899A | 1999-08-12 | 1999-08-12 |
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TW480422B true TW480422B (en) | 2002-03-21 |
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TW89117893A TW480422B (en) | 1999-08-12 | 2000-09-01 | A system for and method of implementing a closed loop response architecture for electronic commerce |
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AU (1) | AU7759600A (en) |
TW (1) | TW480422B (en) |
WO (1) | WO2001013312A2 (en) |
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US8924383B2 (en) | 2001-04-06 | 2014-12-30 | At&T Intellectual Property Ii, L.P. | Broadcast video monitoring and alerting system |
CA2524418A1 (en) * | 2004-10-25 | 2006-04-25 | At&T Corp. | Broadcast video monitoring and alerting system |
US20060154601A1 (en) * | 2005-01-13 | 2006-07-13 | Tewalt Wayne R | Apparatus and method for providing automatically generated personalized web content for mobile users |
DE102013008156A1 (en) | 2013-05-13 | 2014-11-13 | Michael Jagodzinski | Anchoring means for fixing suture material |
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WO2001013312A2 (en) | 2001-02-22 |
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