TW202336674A - Electronic apparatus and item recommendation method thereof - Google Patents

Abstract

A method of recommending an item in an electronic apparatus is disclosed. The method may include displaying a cart page including at least one item, displaying a recommendation page in which a plurality of widgets including at least one another item related to the at least one item displayed in the cart page is displayed in a predetermined area, and displaying a payment page including information associated with a payment for an item selected by a user in the cart page or the recommendation page.

Description

Recommended methods for electronic equipment and items

The present invention relates to a method of recommending an item in an electronic device to increase a user's purchase rate by using a recommendation page to recommend an item.

Using an application installed in a user terminal, a user can search for items, select some items and add the selected items to a shopping cart page. In this example, the user can select at least one item among the items on the shopping cart page to proceed with a payment, and then a payment for payment can be displayed on a display of a terminal used by the user page. At this time, in order to increase the user's purchase rate, an electronic device can recommend multiple items through a recommendation page between the shopping cart page and the payment page. An item included in an interface tool set displayed on a recommendation page may be an item that stimulates a user's purchase intent. Through this, user convenience can be improved, and sales after purchase can also be increased. Therefore, techniques for effectively providing relevant information on recommended pages are desired.

[Technical Target]

One aspect provides an electronic device and a method for recommending its items. The objectives to be achieved by the exemplary embodiments of the present invention are not limited to the objectives described above, and other objectives may be inferred from the following exemplary embodiments. [Technical solutions]

According to one aspect, a method for recommending an item in an electronic device is provided. The method includes displaying a shopping cart page containing at least one item, and displaying in a predetermined area a shopping cart page containing and displayed on the shopping cart page. A recommendation page of a plurality of interface toolsets for at least one other item related to at least one item, and displaying a payment associated with one of the items selected by a user in the shopping cart page or the recommendation page. Information one payment page.

An order of the plurality of interface toolsets displayed in the predetermined area of the recommendation page may be determined based on purchase information regarding an item included in each interface toolset of a user other than the user.

The display of the recommendation page may include displaying a recommendation page that displays a first interface tool set that includes an item identified as having been purchased at least a predetermined number of times based on purchase history information about the user.

The display of the recommendation page may include a display below the first interface tool set for testing a user response by displaying an item selected based on a predetermined condition set in the electronic device within a predetermined period of time. One of the recommended pages of the testing interface toolset.

The display of the recommendation page may include identifying a category corresponding to a plurality of items matching the at least one item included in the shopping cart page, and displaying below the first interface tool set a display including the category based on the category classification. A recommended page for one of several items in the Second Interface Toolset.

The display of the recommendation page may include a recommendation page displaying a third interface toolset below the first interface toolset, the third interface toolset included in the shopping cart page corresponding to and included in the shopping cart page. An item is one of the items in a category of recommended items associated with it that has a discount applied to it for a predetermined period of time.

The display of the recommendation page may include when a user selects an add icon among items included in the interface tool set, displaying in a portion of the recommendation page associated with an item selected based on the add icon part of the information and displays detailed information about an item used for payment based on user input into one of the areas of that part.

The display of the recommendation page may include displaying, below the first interface toolset, a recommendation of a fourth interface tool set including an item of interest that satisfies one of a predetermined condition among the items of interest previously selected by the user. page.

The display of the recommendation page may include displaying when an inventory of an item for which the user requested a replenishment notification is identified, displaying a first item of the item with the identified inventory below the first interface tool set. Recommended page for one of the five interface toolsets.

The display of the recommendation page may include identifying a sold-out item among at least one item included in the shopping cart page, and displaying one of the category identifications based on the sold-out item below the first interface tool set. Replaces one of the recommended pages of the Sixth Interface Toolset.

The display of the recommendation page may include identifying an item selected by the user that does not meet a condition associated with a discount coupon among the items included in the shopping cart page, and displayed below the first interface toolset Displays a recommendation page of one of the seventh interface tool sets that contains one of the items that must satisfy one of the conditions.

One of the items displayed in the seventh interface tool set may be an item that satisfies a predetermined amount condition for applying the discount coupon to an item that does not satisfy the condition associated with the discount coupon.

The replacement item may be an item determined based on a predetermined relationship among a plurality of items included in the category of the sold-out item.

According to another aspect, an electronic device is also provided, which includes: a communicator; a memory; and a controller configured to identify information about a shopping cart page including at least one item, identifying information about a shopping cart page therein. displaying in a predetermined area information about a recommendation page of a plurality of interface toolsets that includes at least one other item related to the at least one item displayed in the shopping cart page, and identifying information about a recommendation page that includes and is used by a user in the shopping cart page Information related to the payment of one of the items selected on the shopping cart page or the recommendation page and information on the payment page.

According to yet another aspect, a non-transitory computer-readable recording medium is also provided, which includes a computer program for performing the above method.

Details of other exemplary embodiments are included in the following detailed description and accompanying drawings. [Effect]

According to the present invention, a user's purchase rate can be increased through items included in a plurality of interface tool sets displayed on a recommendation page. Items included in each interface tool set may be items that stimulate a user's purchase intent. Through the effective display of each interface tool set, user convenience can be improved. Additionally, a test interface toolset may be displayed below an interface toolkit containing a frequently purchased item to accurately test a user's response to items included in the test interface toolkit.

The effects of the present invention are not limited to the effects described above, and those skilled in the art will understand other effects from the following description.

When considering the functions obtained according to the present invention, the terms used in the exemplary embodiments are selected from general terms currently widely used as much as possible, but based on the intentions of those skilled in the art, habits, the emergence of new technologies, or the like, such terms may Terms like may be replaced by other terms. Again, in a particular case, terminology may be used, as arbitrarily chosen by the applicant of the present invention. In this case, the meaning of these terms may be described in the corresponding description part of the present invention. Therefore, it should be noted that the terms used in this article should be interpreted based on their practical meaning and the entire content of this specification, rather than simply based on the name of the term.

Throughout this specification, when an element is referred to as "including" or "comprising" another element, it should not be construed as excluding the other elements as long as there is no specific conflicting description and the element may include at least one other element . Additionally, the terms "unit" and "module" may, for example, refer to a component that performs at least one function or operation and may be implemented in hardware or software, or may be implemented by a combination of hardware and software.

The expression "at least one of A, B and C" may indicate the following: A alone; B alone; C alone; A and B together; A and C together; B and C together; or A, All three B and C together.

In the present invention, a "terminal" may be implemented as a computer or a portable terminal capable of accessing a server or another terminal through a network. Here, the computer may include, for example, a laptop equipped with a web browser, a desktop computer, and a notebook computer. The portable terminal may be a wireless communication device that ensures portability and mobility, and includes any type of handheld wireless communication device (for example, a tablet PC, a smart phone, a communication-based terminal such as International Mobile Telecommunications (IMT), Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (W-CDMA) and Long Term Evolution (LTE))).

In the following description, exemplary embodiments of the present invention will be described in detail with reference to the drawings so that those skilled in the art can easily practice the present invention. The invention may be embodied in many different forms and is not limited to the illustrative embodiments described herein.

Hereinafter, exemplary embodiments of the present invention will be described with reference to the drawings.

Figure 1 illustrates a system according to an exemplary embodiment.

Referring to FIG. 1 , the system may include an electronic device 10 , a user terminal 1 20 , a user terminal 2 30 and a network 40 . An item recommended by the electronic device 10 may be provided to a plurality of user terminals. The user terminal 1 20 and the user terminal 2 30 are only provided as an example, and the scope of the present invention is not limited to this example. Figure 1 illustrates only components of the system related to an exemplary embodiment. However, those skilled in the art will understand that in addition to the components illustrated in FIG. 1 , other general components may also be included.

The electronic device 10, the user terminal 1 20 and the user terminal 2 30 can communicate with each other in a network. Network 40 may include any one or combination of a local area network (LAN), a wide area network (WAN), a value-added network (VAN), a mobile radio communication network, and a satellite communication network. In addition, the network is an integrated data communication network that allows the network components of Figure 1 to communicate smoothly with each other, and may include a wired Internet, a wireless Internet, and a mobile wireless communication network. Wireless communications may be, for example, Wireless Fidelity (Wi-Fi) LAN, Bluetooth ^™ , Bluetooth Low Energy, ZigBee, Wi-Fi direct (WFD), Ultra-Wideband (UWB), Infrared Data Association (IrDA) communications, and near field Communication (NFC), but not limited to this.

Electronic device 10 may provide all information associated with an item to sell the item to a user and be included in a server that provides information associated with the item. User terminal 1 20 and user terminal 2 30 may correspond to a terminal used by a user to purchase items. The electronic device 10 may provide the terminal with an application for providing information associated with the item. The user terminal 1 20 and the user terminal 2 30 may be terminals used by users. The user can use the information provided from the electronic device 10 to purchase items through the user terminal 1 20 .

Specifically, when the user has searched for items and added some of the items to a shopping cart page, the electronic device may recommend an item related to the items in the shopping cart page, so the user purchases the recommended items . Through this, users can purchase an item with improved convenience. In addition, by recommending a suitable item, the electronic device can increase the user's purchase rate. Here, the items recommended by the electronic device may be displayed on a recommendation page different from the shopping cart page.

The shopping cart page may be a page for saving at least one item selected by the user for purchase, and the user may purchase one of the items selected from the items in the shopping cart page. For example, the user may select an item 1 and an item 3 from a plurality of items obtained as a search result corresponding to a search term A and add item 1 and item 3 to the shopping cart page. Also, the user can select an item a and an item d from a plurality of items obtained as a search result corresponding to a search term B and add the item a and the item d to the shopping cart page. Item 1, Item 3, Item a and Item d can be saved in the shopping cart page, and the user can pay for Item 1, Item 3 and Item a selected from the items in the shopping cart page. In this case, the purchased items 1, 3 and item a can be removed from the shopping cart page, and the unpaid item d can be saved on the shopping cart page.

The electronic device 10 can provide a recommendation page between the shopping cart page and the payment page to the user terminal 1 20 and the user terminal 2 30 to recommend items, and the user can recommend items through the recommendation page displayed on the terminal. Purchase an additional item further. In the following, a program executed by the electronic device 10 will be described in more detail.

FIG. 2 is a diagram illustrating a shopping cart page including relevant information according to an exemplary embodiment.

Referring to Figure 2, a shopping cart page may include information associated with at least one item selected by a user. Item X and item Y in Figure 2 may be items selected by the user from a plurality of items, and the shopping cart page may display a list of items selected by the user. In addition to Item X and Item Y, other items can also be included.

An area 201 may represent an icon for a user to check whether to select all of the icons. An area 203 may represent an icon for checking whether to select item X included in the shopping cart page. An area 205 may represent an icon for checking whether to select item Y included in the shopping cart page. For example, unlike Figure 2, when the user checks Select All, payment can be performed for one of all items in the shopping cart page. Also, as shown in Figure 2, when the user checks item X instead of checking to select all, a payment for item X can be performed.

An area 207 may briefly represent payment information regarding an item selected by the user. An area 209 may represent an icon for proceeding with the payment. For example, as shown in Figure 2, information about a price and a discount amount may be briefly displayed in area 207 as payment information about item X selected by the user. In this example, when the user selects one of the purchase icons in area 209, payment for item X may be performed. At this time, in order to increase the user's purchase rate, the electronic device may directly display a payment page on a user terminal without responding to the user's selection of the purchase icon. Alternatively, the electronic device may display the recommendation pages of FIGS. 3 to 10 on the user terminal and then display the payment page of FIG. 11 on the user terminal.

FIG. 3 is a diagram illustrating a recommendation page including an interface toolset according to an exemplary embodiment.

When a user selects a purchase icon in the shopping cart page of FIG. 2, the recommendation page of FIG. 3 may be displayed on a user terminal before the payment page of FIG. 11 is displayed. Referring to Figure 3, the recommendation page may display a plurality of interface tool sets in a predetermined area. An interface toolset corresponding to each area may have a different type.

A region 310 may represent an interface toolset that includes items that have been purchased at least a predetermined number of times identified based on purchase history information about the user. In other words, area 310 may represent an interface toolset that contains frequently purchased items based on purchase history information about the user.

In this example, among a plurality of items that are frequently purchased at least a predetermined number of times identified based on the purchase history information, an item 311, an item 313, and an item 315 may be displayed in this order. The order in which items 311, 313, and 315 are displayed may be determined based on a number of previous purchases. For example, item 311, item 313, and item 315 may be displayed in area 310 in descending order of the number of previous purchases. When item 311, item 313, and item 315 have the same number of previous purchases, the items may be displayed in a most recent purchase order. For example, when item 311, item 313, and item 315 each have the same number of previous purchases, item 311, item 313, and item 315 may be displayed in the area 310 in a most recently purchased order. Alternatively, when items 311, 313, and 315 have the same number of previous purchases, items 311, 313, and 315 may be displayed in an order based on rating information obtained from other users corresponding to each item. For example, when item 311, item 313, and item 315 have the same number of previous purchases, item 311, item 313, and item 315 may be displayed in area 310 in order from the highest rating information obtained by other users of the corresponding item. Rating information may correspond to a number by combining a number of samples (e.g., the number shown on the star in Figure 3) with a score given for an item by other users who have used the corresponding item (e.g., the number shown in Figure 3 (star mark). When the number of samples is less than a predetermined number, the corresponding items may be excluded, even if a rating score is relatively high. When the number of samples is greater than or equal to the predetermined number, the sequential position of an item may be determined based on the rating information considering one of its rating scores.

The user can choose to add an icon corresponding to one of the items 311, 313, and 315 and add the corresponding item to the items used for payment. For example, when the user selects the add icon of item 313 in the recommendation page and continues to purchase item X as shown in FIG. 2 , a purchase process for item 313 and item X can be executed. Therefore, users can purchase frequently used items while increasing the convenience of use.

In the area 310, an image corresponding to the item 311 and related information can be displayed together, an image corresponding to the item 313 and related information can be displayed together, and an image corresponding to the item 315 and related information can be displayed together. In this example, the relevant information may include a name, an option, a price, a discount rate, rating information, and delivery information. This image and related information corresponding to one item may be applied to other items, as described below.

An area 320 may represent a test interface toolset for displaying an item selected based on a predetermined condition set in an electronic device within a predetermined period of time. Since the item with the highest user repurchase rate is displayed in area 310 as the user's frequently purchased item, area 310 may be positioned at one of the tops of the recommendation page. In this example, a test interface toolset for displaying items selected based on predetermined conditions set in the electronic device within a predetermined time period may be displayed in the area 320 below the area 310, such that the test within the predetermined time period is User feedback for one of the interface toolsets. When the test interface toolset is displayed in an area other than area 320, an effect of test user responses may be reduced. Accordingly, the test interface toolset may be displayed in area 320. For example, it may be determined that a user response is tested by displaying a test interface toolset that includes an item based on age and gender in the electronic device for a predetermined period of time. In this example, a test interface toolset may be displayed in area 320 below area 310, and an interface toolset already displayed in area 320 may be displayed in an area 330.

Alternatively, when a test interface toolset is not displayed, area 320 may represent an interface toolset that includes fresh meat items. For example, a fresh meat item may correspond to an item such as 1 kilogram (kg) of brand A chicken, 500 grams (g) of brand C beef, and 300 g of brand B pork. An item 321, an item 323, and an item 325 may be displayed in order from the highest rating information obtained from other users of the corresponding item.

Area 330 may display an interface toolset that includes seasonal items. For example, the best fruit to eat in June could be a seasonal item, the best fish to eat in October could be a seasonal item, or the best vegetables to eat in March could be a seasonal item. An item 331, an item 333, and an item 335 may be displayed in order from the highest rating information obtained from other users of the corresponding item.

An area 340 may display an interface widget containing a special offer. The special offer item may correspond to an item to which a special discount is applied on a limited basis within a predetermined time period. For example, an item 341 may be one of the items to which an X% discount is applied as a special discount within one day, an item 343 may be one of the items to which a Y% discount is applied as a special discount within four days, and An item 345 can be one of the items as a special discount with a Z% discount applied to it within four days. Item 341, item 343, and item 345 may each be an item to which a special discount is applied on a limited basis within a predetermined period of time. Item 341, item 343, and item 345 may be displayed based on a remaining discount period. For example, it may be determined that an order for displaying item 341, item 343, and item 345 is a shortest remaining discount period order. Alternatively, when the remaining discount time periods are the same, item 341, item 343, and item 345 may be displayed in order from the highest rating information obtained by other users of the corresponding item. For example, when item 343 and item 345 have the same remaining discount period, item 343 and item 345 may be displayed in order from the highest rating information obtained by other users of item 343 and item 345.

The order of the set of interface tools used to display area 320, area 330, and area 340 may be changed. For example, an interface toolset including seasonal items may be displayed in area 320, an interface toolset including specials items may be displayed in area 330, and an interface toolset including fresh meat items may be displayed in area 340. The interface toolsets for area 320, area 330, and area 340 may be displayed in order starting with an interface toolset that contains one of the items currently being purchased by other users. For example, when high sales are identified in the order of special offers, seasonal items, and fresh meat items as a result of analyzing other users' current purchase information, an interface toolset including special offers may be displayed in area 320, including seasonal items. An interface toolset for the item may be displayed in area 330, and an interface toolset including the fresh meat item may be displayed in area 340. Alternatively, an order of the interface toolsets for displaying area 320, area 330, and area 340 may be determined based on a previous user response (eg, number of clicks or number of purchases). For example, it can be considered that the user has clicked or purchased seasonal items seven times in the past, the user has clicked or purchased special items five times in the past, and the user has clicked or purchased fresh meat items three times in the past to determine the display area. An order of the interface toolsets 320, area 330, and area 340 corresponds to an order of seasonal items, special offer items, and fresh meat items. This is to display items at the top as much as possible, because if there are many previous user responses, it means that the user is very interested, which can increase a purchase rate. However, even in this case, area 310 may still be fixed with an interface toolset containing items as described above.

In addition to the interface tool sets displayed in areas 310 to 340, various interface tool sets shown in FIGS. 4 to 11 may also be displayed together on the recommendation page.

A region 350 may represent payment information in which payment information for an item selected by a user from a shopping cart page and payment information for an item added by a user to a recommendation page are considered. For example, it may be displayed by combining payment information (e.g., price and a discount amount) about item For example, payment information obtained from price and discount amount).

An area 360 may represent a purchase icon for proceeding with payment. When the user selects the purchase icon, a screen can switch from the recommendation page to the payment page in Figure 11.

FIG. 4 is a diagram illustrating a recommendation page including an interface tool set according to another exemplary embodiment.

A region 410 may represent an interface toolset that includes items that have been purchased at least a predetermined number of times identified based on purchase history information about a user. For example, area 410 may represent an interface toolset that includes frequently purchased items 411, 413, and 415 identified based on purchase history information about the user. The interface toolset displayed in area 410 may correspond to the interface toolset displayed in area 310, and the above description may apply here.

An electronic device may be preset to match multiple items to an item included in a shopping cart page. The electronic device may pre-set an item suitable for purchase together based on an analysis of purchasing information about various users or a relationship between items. For example, by analyzing purchase information about various users, the electronic device may identify an item A 423 and an item B 425 that are frequently purchased together with an item X 421 included in the shopping cart page and associate item X 421 with the item A 423 and item B 425 match.

The electronic device may identify a category of a plurality of items (eg, item A 423 and item B 425) corresponding to the matching item X. The electronic device may identify the category corresponding to item A 423 and item B 425, and the category may further include other items in addition to item A 423 and item B 425. The electronic device may display in an area 420 an interface tool set that includes an item among a plurality of items in the category that has a highest purchase rate when displayed by matching with item X. In addition to Item A and Item B, an item included in a category with the highest purchase rate when matched with Item X may also be displayed in area 420. When one of the items matching Item

Likewise, a category corresponding to a plurality of items matching item Y included in the shopping cart page may be identified, and the items in the category may be displayed.

Area 420 may be positioned below area 410 and, when a test interface toolset is included, may be displayed below the test interface toolset. Alternatively, an interface toolset displayed in area 420 that includes items suitable for purchase together may be displayed along with an interface toolset that includes the specials, seasonal items, and fresh meat items described with reference to FIG. 3 . In this example, the description above with respect to the order used to display the interface toolset may apply here.

The above description corresponding to area 350 may apply to a region 430 , and the above description corresponding to area 360 may apply to a region 440 .

FIG. 5 is a diagram illustrating a recommendation page including an interface tool set according to another exemplary embodiment.

A region 510 may represent an interface toolset that includes items that have been purchased at least a predetermined number of times identified based on purchase history information about a user. For example, area 510 may represent an interface toolset that includes frequently purchased items 511, 513, and 515 identified based on purchase history information about the user. The interface toolset displayed in area 510 may correspond to the interface toolset displayed in area 310, and the above description may apply here.

An electronic device may identify a category corresponding to a recommended item associated with an item displayed in area 510. For example, the electronic device may identify a category corresponding to a recommended item associated with one item that has been purchased frequently at least a predetermined number of times. The electronic device may display in an area 520 an interface tool set including items 521, 523, and 525 to which a discount is applied within a predetermined period of time among items corresponding to the identified categories. In this example, the recommended item may be an item suitable for purchase along with items that are frequently purchased at least a predetermined number of times. For example, the electronic device may identify a category corresponding to recommended items suitable for purchase with items 511 that have been frequently purchased at least a predetermined number of times, and display in area 520 among items included in the category for a predetermined period of time. An interface tool set for items 521, 523 and 525 that applies a discount. In this example, an order for displaying items 521, 523, and 525 may be determined based on a discount rate. For example, it may be determined that the order used to display items 521, 523, and 525 is the order with the highest discount rate. When the discount rates are the same, an order for displaying items 521, 523, and 525 may be determined based on the rating information.

Alternatively, the electronic device may identify a category corresponding to a recommended item related to an item included in a shopping cart page. For example, the electronic device may identify a category corresponding to a recommended item associated with item X included in the shopping cart page. Here, the recommended item may be an item suitable for purchase with one of the items included in the shopping cart page. The electronic device may display in area 520 an interface tool set including items 521, 523, and 525 to which a discount is applied within a predetermined period of time among items corresponding to the identified categories. For example, the electronic device may identify a category corresponding to recommended items related to item An interface tool set for items 521, 523 and 525 with a discount. In this example, an order for displaying items 521, 523, and 525 may be determined based on a discount rate. For example, it may be determined that the order used to display items 521, 523, and 525 is the order with the highest discount rate. When the discount rates are the same, an order for displaying items 521, 523, and 525 may be determined based on the rating information.

The interface toolset displayed in area 340 as described with reference to FIG. 3 and containing items to which special discounts are applied on a limited basis within a predetermined time period may be different from that displayed in area 520 and included in area 520 as described with reference to FIG. 5 A set of interface tools corresponding to the items in the category to which the discount is applied. The category shown in Figure 5 can be preset.

Area 520 may be positioned below area 510 and, when a test interface toolset is included, may be displayed below the test interface toolset. Alternatively, the interface toolset displayed in area 520 may be displayed together with the interface toolset described with reference to FIGS. 3 and 4 . In this example, the description above with respect to the order used to display the interface toolset may apply here.

The above description corresponding to area 350 may apply to a region 530 , and the above description corresponding to area 360 may apply to a region 540 .

FIG. 6 is a diagram illustrating a recommendation page including an interface tool set according to another exemplary embodiment.

A region 610 may represent an interface toolset that includes items that have been purchased at least a predetermined number of times identified based on purchase history information about a user. For example, area 610 may represent an interface toolset that includes frequently purchased items 611, 613, and 615 identified based on purchase history information about the user. The interface toolset displayed in area 610 may correspond to the interface toolset displayed in area 310, and the above description may apply here.

An electronic device may display in an area 620 an interface tool set including one of the items of interest that meets a predetermined condition among the items of interest selected by a user in the past. The item of interest may be an item for which the user has expressed interest related to purchase, and the item of interest may not be included in a shopping cart page. When the user chooses to add the items of interest to the shopping cart page, even the items of interest can be included in the shopping cart page. Or, when the user selects an item as a focused item and does not add the item to the shopping cart page, the focused item may not be included in the shopping cart page. Since the item of interest is an item for which the user expresses purchase-related interest, the item of interest may be more likely to be purchased by the user than other items.

When the user selects multiple items as the focused items, the electronic device may display the focused items in the area 620 based on a discount cycle, a discount rate, and selecting a corresponding item as the focused items. For example, when an item A is selected as one of the items of interest for ten days, the electronic device may not display the item A in the area 620 . Furthermore, the electronic device may display in the area 620 one of the items B, an item C, and an item D that are selected as the items of interest within ten days based on a discount rate and a remaining discount period.

Area 620 may be positioned below area 610 and, when a test interface toolset is included, may be displayed below the test interface toolset. Alternatively, the interface toolset displayed in area 620 may be displayed together with the interface toolset described with reference to FIGS. 3-5 . In this example, the description above with respect to the order used to display the interface toolset may apply here.

The above description corresponding to area 350 may apply to a region 630 , and the above description corresponding to area 360 may apply to a region 640 .

FIG. 7 is a diagram illustrating a recommendation page including an interface toolset according to another exemplary embodiment.

A region 710 may represent an interface toolset that includes items that have been purchased at least a predetermined number of times identified based on purchase history information about a user. For example, area 710 may represent an interface toolset that includes frequently purchased items 711, 713, and 715 identified based on purchase history information about the user. The interface toolset displayed in area 710 may correspond to the interface toolset displayed in area 310, and the above description may apply here.

Users can request a restock notification to purchase a sold-out item. Subsequently, when the sold-out item is replenished, an electronic device can transmit a replenishment notification of the corresponding item to the user. In this example, when a replenishment notification is requested for a plurality of items, the electronic device may display an interface tool set including a list of replenishment notification requested items through an area 720 .

When a replenishment notification is requested for a plurality of items, the electronic device may determine an order for displaying the corresponding items in area 720 based on inventory information about the corresponding items. Specifically, when an item is replenished but sold and the inventory quantity decreases rapidly, the electronic device can determine the display order of an item based on the inventory information. For example, an item 721 , an item 723 and an item 725 may be items for which the user requests a restock notification, and the electronic device may determine an order for displaying the items 721 , the item 723 and the item 725 in the area 720 It is a minimum inventory quantity sequence. Alternatively, when the inventory quantity of an item is greater than or equal to a threshold value (eg, a quantity of 100), the electronic device may determine that an order for displaying items in area 720 is a highest inventory reduction speed order. Alternatively, the electronic device may first display an item with an inventory quantity less than a threshold value in the area 720, and display items in order with a highest inventory reduction speed among items with an inventory quantity greater than or equal to the threshold value. .

Area 720 may be positioned below area 710 and, when a test interface toolset is included, may be displayed below the test interface toolset. Alternatively, the interface toolset displayed in area 720 may be displayed together with the interface toolset described with reference to FIGS. 3-6 . In this example, the description above with respect to the order used to display the interface toolset may apply here.

The above description corresponding to area 350 may apply to a region 730 , and the above description corresponding to area 360 may apply to a region 740 .

FIG. 8 is a diagram illustrating a recommendation page including an interface toolset according to another exemplary embodiment.

A region 810 may represent an interface toolset that includes items that have been purchased at least a predetermined number of times identified based on purchase history information about a user. For example, area 810 may represent an interface toolset that includes frequently purchased items 811, 813, and 815 identified based on purchase history information about the user. The interface toolset displayed in area 810 may correspond to the interface toolset displayed in area 310, and the above description may apply here.

An electronic device may identify a sold-out item among items included in a shopping cart page. In other words, the electronic device can verify whether one of the items added to the shopping cart page by the user is unavailable due to being sold out. For example, the electronic device may verify whether item X 821, one of the items included in the shopping cart page, is sold out.

The electronic device may display in an area 820 an interface toolset for replacing items based on category identification of sold-out items among items included in the shopping cart page. The electronic device may identify a category of sold-out item The category may be a category corresponding to item X and is preset. For example, when the sold-out item Show items 823 and 825 of another brand. In this example, among a plurality of items of another brand, the electronic device may display the items in the area 820 in a lowest price order, a highest discount rate order, or a highest rating information order. For example, the electronic device may display items 823 and 825 in order with a highest discount rate in area 820, as shown in FIG. 8 .

Area 820 may be positioned below area 810 and, when a test interface toolset is included, may be displayed below the test interface toolset. Alternatively, the interface toolset displayed in area 820 may be displayed together with the interface toolset described with reference to FIGS. 3-7 . In this example, the description above with respect to the order used to display the interface toolset may apply here.

The above description corresponding to area 350 may apply to a region 830 , and the above description corresponding to area 360 may apply to a region 840 .

FIG. 9 is a diagram illustrating a recommendation page including an interface toolset according to another exemplary embodiment.

A region 910 may represent an interface toolset that includes items that have been purchased at least a predetermined number of times identified based on purchase history information about a user. For example, area 910 may represent an interface toolset that includes frequently purchased items 911, 913, and 915 identified based on purchase history information about the user. The interface toolset displayed in area 910 may correspond to the interface toolset displayed in area 310, and the above description may apply here.

An electronic device can identify an item selected by a user from among items included in a shopping cart page and verify whether the selected item meets a condition associated with an application of a discount coupon. If the conditions are met, the discount coupon can be applied to the item. If the conditions are not met, the discount coupon may not be applied to the item. That is, the electronic device can verify whether conditions for applying the discount coupon to items selected by the user from items included in the shopping cart page are met. In this example, the condition can be one related to an amount. For example, when a purchase amount would be $50 or more to apply a discount coupon, and when the price of one of the selected items is $30, the condition is not met.

The electronic device may display an interface tool set including items 923 and 925 that satisfy the conditions in an area 920 . In this example, an item 921 may represent an item selected by the user in the shopping cart page, allowing the user to find the item 921 to which the discount coupon is to be applied. Additionally, for example, items 923 and 925 may be items manufactured by the same company as item 921 selected by the user on the shopping cart page, and at the same time may be items that meet the conditions. For example, items 923 and 925 may be items manufactured by the same company as item 921 selected by the user on the shopping cart page, and may both be eligible for use at a price of $20 or more. Items to which one of the conditions of a discount coupon applies. In addition to conditions related to being items manufactured in the same company, items 923 and 925 may also be items that satisfy a monetary condition among items that satisfy various preset preferences, such as a membership, a category, or the like. . Various preferences in addition to the foregoing preferences may be applicable and may be covered by the scope of the present invention.

When a plurality of items (items 923 and 925) meet the conditions, the electronic device can display the items in order of lowest price in the area 920. When using a single item does not meet the conditions, the user can add multiple items. In this example, for user convenience, the electronic device can be configured in the area 920 as if it has an item with a highest price, an item with a lowest price, an item with a second highest price, an item with a second highest price, or an item with a second highest price. Items are displayed in the order of one item with the lowest price, one item with the third highest price, and one item with the third lowest price.

In this example, for user convenience, a status related to satisfying the condition can be displayed in an area 927. For example, when the user adds an item 925, the electronic device may display a status in area 927 in which an additional purchase is required to satisfy the condition, allowing the user to further add another item taking into account the status associated with satisfying the condition. .

Area 920 may be positioned below area 910 and, when a test interface toolset is included, may be displayed below the test interface toolset. Alternatively, the interface toolset displayed in area 920 may be displayed together with the interface toolset described with reference to FIGS. 3-8 . In this example, the description above with respect to the order used to display the interface toolset may apply here.

The above description corresponding to area 350 may apply to a region 930 , and the above description corresponding to area 360 may apply to a region 940 .

FIG. 10 is a diagram illustrating a recommendation page displaying information about an item for payment, according to an exemplary embodiment.

Referring to image (a) of FIG. 10 , a recommendation page may include an area 1010 representing an interface tool set including frequently purchased items 1011, 1013, and 1015 and an interface tool set representing fresh meat items 1021, 1023, and 1025. One area 1020. In addition, the recommendation page can display other interface toolsets described above. The above description corresponding to area 350 may apply to a region 1030 , and the above description corresponding to area 360 may apply to a region 1040 .

Referring to image (b) of FIG. 10 , among the items displayed in area 1010 , a user can add an item 1013 to an item for payment by selecting an add icon. When the user adds an item 1013, an area 1050 containing brief information about the item for payment may appear in a lower portion of the screen. The item for payment may be one of the items selected by the user from items included in a shopping cart page, and an item selected on the recommendation page using the add icon may also be added to the item for payment. For example, the user may select item X from item X and item Y included in the shopping cart page and select item 1013 on the recommendation page.

In this example, item X and item 1013 may be items used for payment. Regarding the item 1013 added to the item for payment by the user selecting the add icon, the add icon for the item 1013 displayed in the area 1010 can be deactivated.

In this example, the electronic device may display information about added item 1013 in area 1050 . Specifically, the electronic device may display image information and added quantity information about the added item 1013 in one of the areas 1051 of the areas 1050 . In addition, the electronic device may display image information about an item selected on the shopping cart page in one of the areas 1053 of the areas 1050 . Therefore, the user can easily identify a payment list based on the image information about the items used for payment displayed in the area 1050.

Referring to image (c) of Figure 10, when the user clicks area 1050 of image (b) again, the electronic device can display one of the detailed information about the item used for payment as shown in image (c). Area 1060. For example, when the user clicks the area 1050 in image (b), an area 1060 representing detailed information about the item used for payment (eg, name, price, quantity, discount, etc.) may be displayed, such as image (c) displayed in. In this example, an area other than area 1060, area 1030, and area 1040 on the startup screen can be deactivated. When the user selects area 1040 in image (c), the payment page in Figure 11 can be displayed.

FIG. 11 is a diagram illustrating a payment page according to an exemplary embodiment.

When a user selects area 1040 in image c of FIG. 10 , a payment page for continuing payment for an item to be paid in area 1060 may be displayed on a screen as shown in FIG. 11 . A region 1110 may be a region representing information about a user (eg, name, address, contact, and the like). An area 1120 may be an area representing a request comment made by a user for a delivery when placing an order. Additionally, a region 1130 may be a region representing content related to a payment (eg, a card for payment, a payment option, and the like). Also, a region 1140 may be a region representing information associated with a delivery.

FIG. 12 is a flowchart illustrating a method of recommending an item according to an exemplary embodiment.

Referring to FIG. 12, in operation S1210, an electronic device may display a shopping cart page including at least one item. A shopping cart page may be a page containing items selected by a user for purchase. Users can purchase a portion of the items included in the shopping cart page.

In operation S1220, the electronic device may display a recommendation page in which a plurality of interface tool sets including at least one other item related to at least one item displayed in the shopping cart page are displayed in a predetermined area.

In operation S1230, the electronic device may display a payment page including information associated with a payment for an item selected by a user in a shopping cart page or a recommendation page.

In this example, an order of a plurality of interface toolsets displayed in a predetermined area of a recommendation page may be determined based on purchase information regarding an item included in each interface toolset of a user other than the user. Additionally, an order of a plurality of interface toolsets may be determined taking into account one of the user's previous responses (eg, a number of clicks or a purchase).

The recommendation page may display a first interface tool set that includes one of the items purchased at least a predetermined number of times identified based on purchase history information about the user. For example, a recommendation page may display a first interface toolset that contains an item that has been frequently purchased by the user. The above description of the first interface toolset may apply here.

In addition, the recommendation page may display a test interface tool set below the first interface tool set for testing a user response by displaying an item selected based on a predetermined condition set in the electronic device within a predetermined period of time. . By displaying the test interface toolset below the first interface toolset, user responses related to the test interface toolset can be tested for a predetermined period of time. The above description of the test interface toolset applies here.

Additionally, a category corresponding to a plurality of items matching at least one item included in the shopping cart page may be identified, and the recommendation page may display a second interface including the plurality of items classified based on the category below the first interface toolset Toolset. The above description of the second interface toolset applies here.

Additionally, the recommendation page may display items included in a category corresponding to an item included in the first interface tool set or a category of items included in the shopping cart page for a predetermined time below the first interface tool set. One of the items within the segment to which a discount is applied. The above description of the third interface toolset may apply here.

In addition, the recommendation page may display a fourth interface toolset below the first interface toolset including the items of interest that satisfy one of the predetermined conditions among the items of interest previously selected by the user. The above description of the fourth interface toolset may be applied here.

Additionally, when an inventory of an item for which the user requested a restock notification is identified, the recommendation page may display a fifth interface toolset below the first interface toolset that includes the items with the identified inventory. The above description of the fifth interface toolset can be applied here.

Additionally, a sold-out item may be identified among at least one item included in the shopping cart page, and the recommendation page may display a sixth item including a replacement item based on a category identification based on the sold-out item below the first interface tool set. Interface toolset. The above description of the sixth interface tool set may be applied here. The replacement item may be an item determined based on a predetermined relationship among a plurality of items included in the category of the sold-out item.

In addition, the electronic device can identify one of the items selected by the user that does not meet one of the conditions related to a discount coupon among the items included in the shopping cart page, and display one of the items that may meet one of the conditions below the first interface tool set. One of the items, one of the Seventh Interface Toolset, is a recommended page. The above description of the seventh interface tool set can be applied here. The seventh interface toolset may include an item that satisfies a predetermined amount condition for applying the discount coupon and is sold by the same company as one of the items that does not satisfy a condition associated with the discount coupon.

FIG. 13 is a block diagram of an electronic device according to an exemplary embodiment.

According to an exemplary embodiment, an electronic device 1300 may include a communicator 1310, a memory 1320, and a controller 1330. Figure 13 illustrates only components of electronic device 1300 related to an exemplary embodiment. Therefore, those skilled in the art may understand that in addition to the components shown in FIG. 13 , other general components may also be included. Since the electronic device 1300 may include features related to the electronic devices described above, redundant descriptions will be omitted.

The communicator 1310 can transmit relevant information to and receive relevant information from a user terminal through a network. The controller 1330 can control the overall operation of the electronic device 1300 and can process data and signals. Controller 1330 may be configured with at least one hardware unit. Additionally, the controller 1330 may operate by generating one or more software modules by executing program code stored in the memory 1320 . The controller 1330 can execute the program code stored in the memory 1320 to control the overall operation of the electronic device 1300 and process data and signals. Also, in an exemplary embodiment, controller 1330 may include at least one processor.

The controller 1330 may identify information about a shopping cart page including at least one item, and identify a plurality of interfaces in which at least one other item related to at least one item displayed in the shopping cart page is displayed in a predetermined area. Information is provided for a recommendation page of the toolset, and information is identified about a payment page that includes information associated with a payment for an item selected by a user in a shopping cart page or recommendation page.

An electronic device or terminal according to the above-described exemplary embodiments may include a processor, a memory for storing and executing program data, a persistent storage (such as a disk drive), and a communication device for communicating with an external device. port and a user interface device (such as a touch panel, a key, and a button). Methods implemented by software modules or algorithms may be stored in a computer-readable recording medium as computer-readable program codes or program commands executable by a processor. Here, the computer-readable recording medium may be a magnetic storage medium (for example, a read only memory (ROM), a random access memory (RAM), a floppy disk or a hard disk) or an optical read medium (For example, a CD-ROM or a digital versatile disc (DVD)). The computer-readable recording medium can be distributed to computer systems connected through a network so that the computer-readable program code can be stored and executed in a distributed fashion. Media can be read by a computer, stored in a memory and executed by a processor.

Exemplary embodiments may be represented by functional blocks and various processing steps. These functional blocks may be implemented by various numbers of hardware and/or software configurations that perform specific functions. For example, illustrative embodiments may employ direct circuit configurations (such as a memory, a processor, a logic circuit, and a lookup table) that can perform various functions by controlling one or more microprocessors or other control devices. . Similar to elements that may be executed by software programming or software components, illustrative embodiments may be implemented by programming or instructions that include various algorithms implemented by a combination of data structures, procedures, routines, or other programming configurations. Code language (such as C, C++, Java and assembly language) implementation. Functional aspects may be implemented by algorithms executed by one or more processors. Additionally, for example, exemplary embodiments may employ technologies related to electronic environment setting, signal processing, and/or data processing. The terms "mechanism," "element," "member," and "configuration" may be used broadly and are not limited to mechanical and physical components. These terms may include, for example, the meaning of a series of software routines associated with a processor.

The above-described illustrative embodiments are merely examples and other embodiments may be implemented within the scope of the following invention claims.

10: Electronic equipment 20: User terminal 1 30: User terminal 2 40:Internet 201:Region 203:Region 205:Region 207:Region 209:Region 310:Area 311:Items 313:Items 315:Items 320:Area 321:Items 323:Items 325:Items 330:Area 331:Items 333:Items 335:Items 340:Area 341:Items 343:Items 345:Items 350:Area 360:Area 410:Area 411: Frequent purchase of items 413: Frequent purchase of items 415: Frequent purchase of items 420:Area 421:ItemX 423:Item A 425:Item B 430:Area 440:Area 510:Area 511: Frequent purchase of items 513: Frequent purchase of items 515: Frequent purchase of items 520:Region 521:Items 523:Items 525:Items 530:Area 540:Area 610:Area 611: Frequent purchase of items 613: Frequent purchase of items 615: Frequent purchase of items 620:Area 630:Area 640:Area 710:Area 711: Frequent purchase of items 713: Frequent purchase of items 715: Frequent purchase of items 720:Area 721:Items 723:Items 725:Items 730:Area 740:Area 810:Area 811: Frequent purchase of items 813: Frequent purchase of items 815: Frequent purchase of items 820:Area 821:ItemX 823:Replace items 825:Replace items 830:Area 840:Area 910:Area 911: Frequent purchase of items 913: Frequent purchase of items 915: Frequent purchase of items 920:Area 921:Items 923:Item 925:Item 927:Region 930:Area 940:Area 1010:Area 1011: Frequent purchase of items 1013: Frequent purchase of items 1015: Frequent purchase of items 1020:Region 1021:Fresh Meat Items 1023:Fresh Meat Items 1025:Fresh Meat Items 1030:Area 1040:Area 1050:Area 1051:Region 1053:Region 1060:Area 1110:Area 1120:Area 1130:Area 1140:Area 1300: Electronic equipment 1310:Communicator 1320:Memory 1330:Controller S1210: Operation S1220: Operation S1230: Operation

Figure 1 illustrates a system according to an exemplary embodiment.

FIG. 2 is a diagram illustrating a shopping cart page including relevant information according to an exemplary embodiment.

FIG. 3 is a diagram illustrating a recommendation page including an interface toolset according to an exemplary embodiment.

FIG. 4 is a diagram illustrating a recommendation page including an interface tool set according to another exemplary embodiment.

FIG. 5 is a diagram illustrating a recommendation page including an interface tool set according to another exemplary embodiment.

FIG. 6 is a diagram illustrating a recommendation page including an interface tool set according to another exemplary embodiment.

FIG. 7 is a diagram illustrating a recommendation page including an interface toolset according to another exemplary embodiment.

FIG. 8 is a diagram illustrating a recommendation page including an interface toolset according to another exemplary embodiment.

FIG. 9 is a diagram illustrating a recommendation page including an interface toolset according to another exemplary embodiment.

FIG. 10 is a diagram illustrating a recommendation page displaying information about an item for payment, according to an exemplary embodiment.

FIG. 11 is a diagram illustrating a payment page according to an exemplary embodiment.

FIG. 12 is a flowchart illustrating a method of recommending an item according to an exemplary embodiment.

FIG. 13 is a block diagram of an electronic device according to an exemplary embodiment.

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Claims (15)

A method for recommending an item in an electronic device, the method includes: Display a shopping cart page containing at least one item; displaying a recommendation page in which a plurality of interface toolsets including at least one other item related to the at least one other item displayed in the shopping cart page are displayed in a predetermined area; and Displaying a payment page containing information associated with a payment for an item selected by a user in the shopping cart page or the recommendations page. The method of claim 1, wherein determining which of the plurality of interface tool sets displayed in the predetermined area of the recommendation page is based on purchase information about an item included in each interface tool set of a user different from the user One order. For example, the method of request item 1, wherein the display of the recommendation page includes: Displaying a recommendation page of a first interface tool set that includes an item identified as having been purchased at least a predetermined number of times based on purchase history information about the user. For example, the method of request item 3, wherein the display of the recommendation page includes: Displayed below the first interface toolset is one of a test interface toolset for testing a user response by displaying an item selected based on a predetermined condition set in the electronic device within a predetermined period of time Recommended page. For example, the method of request item 3, wherein the display of the recommendation page includes: identifying a category corresponding to a plurality of items matching the at least one item included in the shopping cart page; and A recommendation page of a second interface tool set including one of the plurality of items classified based on the category is displayed below the first interface tool set. For example, the method of request item 3, wherein the display of the recommendation page includes: Displayed below the first interface toolset is a recommendation page showing a third interface toolset included in a recommended item corresponding to an item included in the shopping cart page One of the items in a category to which a discount is applied for a predetermined period of time. For example, the method of request item 1, wherein the display of the recommendation page includes: When a user selects an add icon among items included in the interface tool set, display in a portion of the recommendation page a portion of the information associated with an item selected based on the add icon; and Displays detailed information about an item used for payment based on user input into one of the partial areas. For example, the method of request item 3, wherein the display of the recommendation page includes: A recommendation page of a fourth interface tool set including one of the items of interest that satisfies a predetermined condition among the items of interest previously selected by the user is displayed below the first interface tool set. For example, the method of request item 3, wherein the display of the recommendation page includes: Display when an inventory of an item for which the user requests a replenishment notification is identified, display a recommendation page of a fifth interface toolset containing the item with the identified inventory below the first interface toolset . For example, the method of request item 3, wherein the display of the recommendation page includes: identifying a sold-out item among at least one item included in the shopping cart page; and A recommendation page of a sixth interface tool set including a replacement item based on a category identification of the sold-out item is displayed below the first interface tool set. For example, the method of request item 3, wherein the display of the recommendation page includes: Identify among the items included in the shopping cart page an item selected by the user that does not meet a condition associated with a discount coupon; and A recommendation page of a seventh interface tool set containing an item to satisfy one of the conditions is displayed below the first interface tool set. The method of claim 11, wherein one of the items displayed in the seventh interface tool set is one of the items that satisfies a predetermined amount condition so that the discount coupon is applied to an item that does not satisfy the condition related to the discount coupon. The method of claim 10, wherein the replacement item is an item determined based on a predetermined relationship among a plurality of items included in the category of the sold-out item. A non-transitory computer-readable recording medium including a computer program for executing the method of claim 1. An electronic device including: a communicator; a memory; and A controller configured to identify information about a shopping cart page containing at least one item, identifying information about a shopping cart page containing at least one item displayed in a predetermined area related to the at least one item displayed in the shopping cart page. Information about a recommendation page of a plurality of interface toolsets for another item, and identifying a payment page that includes information associated with a payment for one of the items selected by a user in the shopping cart page or the recommendation page information.