TW202309798A - E-commerce system and operation method thereof - Google Patents

Abstract

An e-commerce system that comprises a display module for sellers to set product information, a product selection module for agents to apply to the sellers for the product, a trial management module for the sellers to manage the agents' application for trial products, and an order checkout module for showing an exclusive shopping guide page for the agents, so by a configuration of the exclusive shopping guide page of the agents, make the seller and the agent have a close cooperative relationship through shopping guide.

Description

Electronic Commerce System and Its Operation Method

The present invention relates to an electronic commerce system, in particular to an electronic commerce system and its operating method for two-way mutual benefit between manufacturers and consignees.

With the vigorous development of digital marketing, blogger marketing and Internet celebrity marketing have been increasingly accepted by the market in recent years. Many manufacturers will invite Internet celebrities (commonly known as Internet celebrities) as consignees, hoping to promote through Internet celebrities and bring For more exposure and performance.

However, manufacturers need to contact Internet celebrities by themselves, and need to carry out procurement operations or build e-commerce management systems by themselves, which increases the financial burden of manufacturers.

Furthermore, in the process of cooperation, manufacturers also have many items to evaluate, such as the ratio of online celebrity commissions, the scale of one-time marketing expenses, the effectiveness of online celebrity social media operations, whether samples are needed, schedule arrangements and inventory, etc., thus increasing Manpower and time costs of manufacturers.

On the other hand, for online celebrities, if they want to arrange a schedule at any time, they need to contact the manufacturer to discuss whether there is any relevant stock. Fixed billing tools, such as Shopee, Kimo Auction or other third-party payment platforms, thus causing an increase in the cost of manpower and time for Internet celebrities.

Therefore, how to overcome the various problems of the above-mentioned conventional technologies has become an urgent problem to be solved at present.

In view of the various deficiencies of the above-mentioned conventional technologies, the present invention provides an e-commerce system, which includes: a host; a display module, which is connected to the host by communication, for the manufacturer to set product information; an item selection module, which is connected to the host by communication. The host is used for the consignee to apply for the product from the manufacturer; the trial management module is connected to the host by communication, so that the manufacturer can manage the product that the consignee applies for trial; and the order checkout module is connected to the host by communication. To display the exclusive shopping guide page for the consignee who places an order and checks out.

The present invention also provides an operation method of an e-commerce system, which includes: providing the above-mentioned e-commerce system; putting the products on the display module by the manufacturer; applying for the products to be tried in the display module by the consignee; The manufacturer provides products for the consignee to try out through the trial management module; the consignee and the manufacturer determine the sales schedule; and generate an exclusive shopping guide page for consignment sales on the order checkout module.

In the above-mentioned e-commerce system and its operation method, it further includes triggering the order-placing checkout module to generate the exclusive shopping guide page for consignment sales in conjunction with the sales schedule through communication with the schedule module of the host.

The aforementioned e-commerce system and its operation method further include a marketing module connected to the host computer through communication, allowing the manufacturer to set marketing means. For example, the vendor provides marketing code or website traffic tracking code through the marketing module.

The above-mentioned e-commerce system and its operation method further include a contact management module connected to the host through communication, for the manufacturer and the consignee to share, to analyze the business potential of at least one consignee, so that the manufacturer can decide whether to Work with that affiliate.

The above-mentioned e-commerce system and its operation method further include a community analysis module connected to the host through communication for analyzing the community operated by the consignment agent.

The aforementioned e-commerce system and its operation method further include a logistics delivery module connected to the host computer through communication to provide the detailed list of consignees to the manufacturer.

The aforementioned e-commerce system and its operation method further include a profit sharing calculation module connected to the host computer through communication to calculate the profit obtained by the consignee.

It can be seen from the above that in the e-commerce system and its operation method of the present invention, the exclusive shopping guide page for consignment sales is mainly generated by the order-placing and checkout module, so that the manufacturer can form a closer cooperative relationship with the consignment agent through the shopping guide.

Furthermore, through the trial management module and the schedule module, the manufacturer can more effectively manage the progress of the consignment cooperation, and can confirm whether the consignee can achieve the expected marketing results within the effective time, so as to become the manufacturer and the consignment agent. A trusted third-party platform among developers.

1: E-commerce system

1a: Host

10: The first registered module

11: Object selection module

20: The second registration module

21: Display module

22:Try out the management module

23:Logistics shipping module

24: Order checkout module

25: Marketing Module

30: Contact management module

31: Schedule module

32: Community analysis module

33: Profit distribution calculation module

A: Consignment area

B: Manufacturer Zone

C: Shared area

P: Exclusive shopping guide page for consignment sales

FIG. 1 is a schematic diagram of the structure of the e-commerce system of the present invention.

FIG. 1-1 is a schematic diagram of a web page displayed by the selection module of the e-commerce system of the present invention.

Fig. 2-1 is a schematic diagram of a web page displayed by the display module of the e-commerce system of the present invention.

Fig. 2-2 is a schematic diagram of the webpage displayed by the trial management module of the e-commerce system of the present invention.

2-3 are schematic diagrams of the exclusive shopping guide page for consignment sales displayed by the order checkout module of the e-commerce system of the present invention.

FIG. 3 is a schematic diagram of a web page displayed by the community analysis module of the e-commerce system of the present invention.

The implementation of the present invention is described below through specific specific examples, and those skilled in the art can easily understand other advantages and effects of the present invention from the content disclosed in this specification.

It should be noted that the structures, proportions, sizes, etc. shown in the drawings attached to this specification are only used to match the content disclosed in the specification, for the understanding and reading of those familiar with this technology, and are not used to limit the implementation of the present invention Therefore, it has no technical substantive meaning. Any modification of structure, change of proportional relationship or adjustment of size shall still fall within the scope of this invention without affecting the effect and purpose of the present invention. The technical content disclosed by the invention must be within the scope covered. At the same time, terms such as "above", "first", "second", "third" and "one" quoted in this specification are only for the convenience of description and are not used to limit the present invention. The practicable range, the change or adjustment of its relative relationship, without substantive changes in the technical content, should also be regarded as the practicable scope of the present invention.

FIG. 1 is a schematic diagram of the structure of the e-commerce system 1 of the present invention. As shown in Figure 1, the e-commerce system 1 described above is installed in a host 1a, such as a server, a computer device with various processors or a mobile device, and is presented in the form of a network platform during operation. It is divided into consignment special area A, manufacturer special area B and shared special area C, and the consignment special area A, manufacturer special area B and shared special area C are connected to the host 1a by communication to transmit signals to each other.

The consignment area A includes a first registration module 10 and an object selection module 11 .

The manufacturer area B includes a second registration module 20 , a display module 21 , a trial management module 22 , a logistics delivery module 23 , an order placement module 24 and a marketing module 25 .

The shared area C includes a contact management module 30 , a schedule module 31 , a community analysis module 32 , and a profit sharing calculation module 33 .

The first registration module 10 described above is used to log into the e-commerce system 1 for consignees such as internet celebrities.

The described selection module 11 is for consignees to apply for commodities from manufacturers, as shown in Figure 1-1.

The second registration module 20 is for manufacturers to log into the e-commerce system 1 .

The display module 21 mentioned above is for the manufacturer to set the relevant information of the products to be put on the shelves after successful registration, as shown in Figure 2-1, so that the manufacturer can manage the product inventory, set the recommended selling price, set the profit sharing quota, and set Effective sales time, setting application specifications for trial products or others.

The trial management module 22 is for the manufacturer to manage the commodities that the distributors apply for trial, as shown in Figure 2-2, and can decide whether to ship to the distributors or leave a note for the distributors through the button options on the web page , and when the agent applies, the application time will be reserved.

In this embodiment, the manufacturer can open the trial product application function in the display module 21, so that the consignee can apply for a trial, so that the manufacturer can see the application requirements in the trial management module 22, and the consignment can be in this selection. Know whether this product can try out in the object module 11.

The above-mentioned order checkout module 24 is to display the exclusive order checkout page for the consignee, so that after the consignment time schedule has been confirmed by the consignee and the manufacturer, the e-commerce system 1 will automatically generate the exclusive consignment account at the predetermined time. The shopping guide page P, as shown in Figure 2-3, lets consumers (or fans) know that the product is recommended by the consignee.

In this embodiment, the exclusive shopping guide page P for consignment sales includes options such as commodity, quantity, adding to shopping cart, cash flow, logistics, etc., so that consumers (or fans) can use the exclusive shopping guide page for consignment sales provided by the e-commerce system 1 P completes the order payment.

Furthermore, in the same consignment agent, different consignment exclusive shopping guide pages P can be generated according to different commodities, different manufacturers (sources of supply) or different URLs.

The marketing module 25 is used for manufacturers to set relevant marketing means, such as gift settings, to increase sales.

In this embodiment, the manufacturer can use the marketing module 25 to cooperate with digital advertisements and provide marketing codes or website traffic tracking codes. For example, after the co-marketer starts the group buying operation, secondary marketing can be carried out for the viewers of the order page of the order placing and checkout module 24, so as to strengthen the reach of consumers. Therefore, when the manufacturer needs additional marketing, the marketing module 25 can be used to place advertisements to the viewers, or to more effectively evaluate the effective traffic brought by each consignee in sales, which is more conducive to cooperating with consignees in the future , it can be evaluated whether the consignee has the ability to attract consumers to browse.

Furthermore, the marketing module 25 can be configured with a third-party webpage traffic tracking and analysis code, so as to facilitate the manufacturer to analyze the age, gender, region, conversion rate or other consumer information of the traffic on the third-party platform.

The contact management module 30 is shared by manufacturers and consignees to analyze the business potential of at least one consignee through data, and further compile the contact list and sample delivery address of potential consignees, so that the manufacturer can decide which one to contact Registered distributors, and the distributors can also know every contacted manufacturer.

The schedule module 31 mentioned above is for consignees who can directly apply for group opening in the schedule module 31 according to the results of the selection module 11, and consignees need to fill in the expected sales schedule. When agreed in 31, the sales schedule will appear on the schedule lists of both parties, so when the sales schedule date is close, the e-commerce system 1 will trigger the order checkout module 24 to generate Shown is the exclusive shopping guide page P for consignment sales.

In this embodiment, the manufacturer can also invite designated consignees to open a group on the schedule module 31. If the consignee agrees to start a group, the e-commerce system 1 will trigger the order-placing and billing module 24 to generate the Consignment exclusive shopping guide page P.

The community analysis module 32 mentioned above is for consignees to analyze the communities they operate, so that consignees can analyze the number of views, interactions, likes, comments, and shares of their multi-party social channels. The number of scores is used to evaluate whether the consignee has the ability to gather crowds and guide shopping in the community, and enables manufacturers to extract information about the consignee’s ability to operate the community based on keywords such as product or event names, as shown in Figure 3 It shows that the information includes data related to the business performance of the consignee, such as the number of fans of relevant topics, the number of fans of each Internet celebrity, the number of interactions, the number of views, the number of messages, the power of communication, the list of related articles, etc., so that manufacturers can quickly grasp various types The state or size of the affiliates, in order to facilitate the evaluation of which affiliates whether to cooperate.

The logistics delivery module 23 and the profit distribution calculation module 33 cooperate with each other, so that when the sales are over or the goods are sold out, the manufacturer can use the detailed list of consignees provided by the logistics delivery module 23 Provide the received money to the profit sharing calculation module 33 according to the agreed percentage, so that the profit sharing calculation module 33 can calculate the profit obtained by the consignment agent, so that the consignment agent can see the dividends obtained for each sales level.

The operation method of the e-commerce system 1 is mainly that the manufacturer first puts the products on the display module 21. For example, after registration, the consignee of the Internet celebrity can apply for the product to be tried in the display module 21 according to his preference and valid schedule. Commodities, so that the manufacturer sees the application requirements on the trial management module 22 and confirms whether to send samples to the Internet celebrity, so that the Internet celebrity can know whether it can be tried in the object selection module 11. After the manufacturer agrees to the internet celebrity's trial application through the contact management module 30, the internet celebrity can decide whether to start a group after receiving the trial product. If the Internet celebrity applies for group opening on the schedule module 31, the manufacturer can agree in the schedule module 31 that when the sales schedule is approaching, the e-commerce system 1 will generate an order on the checkout module 24 As shown in Figure 2-3, the exclusive shopping guide page P for consignment sales (the content includes the products of the manufacturer). Then, when the Internet celebrity shares the link of the exclusive shopping guide page P shown in Figure 2-3 to the social networking site, consumers or fans can switch to the order checkout module 24 to place orders and consume through the link. and checkout. Finally, when the consumer orders and pays, the manufacturer The data of the orderer can be downloaded according to the logistics shipment module 23 for shipment, and the progress of the logistics shipment can be updated on the logistics shipment module 23, and the profit sharing calculation module 33 can be calculated out of the network Profit from redemption.

Therefore, the e-commerce system 1 is equipped with the management progress of consignment cooperation, shopping guide ordering, data analysis, shipment management, etc., so that manufacturers can form a closer cooperative relationship with consignees through shopping guides, and for consignees In other words, there is no need to organize additional cash flow services for placing orders, and there is no need to ship or plan logistics operations by yourself, and all sales commission plans can be obtained directly through this e-commerce system1, so that consignees can focus more on product selection and promotion of commodities, and the e-commerce system 1 can pay the due dividends to consignees according to the results of the shopping guide.

Furthermore, the e-commerce system 1 also uses the trial management module 22 and the schedule module 31 to enable manufacturers to more effectively manage the progress of consignment sales cooperation, and to confirm whether consignees can achieve expected marketing results within a valid time.

To sum up, the e-commerce system 1 and its operation method of the present invention are to become a reliable third-party platform between manufacturers and consignees through the trial management module 22 and the schedule module 31, and through The profit sharing calculation module 33 accurately calculates the amount of each transaction, so that the commission ratio of each consignee comes from each effective shopping guide mechanism. Product love.

Furthermore, the e-commerce system 1 and its operation method of the present invention can effectively help manufacturers to solve the needs of cooperation projects with consignees and the needs of e-commerce infrastructure.

The above-mentioned embodiments are used to illustrate the principles and effects of the present invention, but not to limit the present invention. Any person skilled in the art can modify the above-mentioned embodiments without departing from the spirit and scope of the present invention. Therefore, the scope of protection of the rights of the present invention should be listed in the scope of the patent application described later.

1: E-commerce system

1a: Host

10: The first registered module

11: Object selection module

20: The second registration module

21: Display module

22:Try out the management module

23:Logistics shipping module

24: Order checkout module

25: Marketing Module

30: Contact management module

31: Schedule module

32: Community analysis module

33: Profit distribution calculation module

A: Consignment area

B: Manufacturer Zone

C: Shared area

Claims (16)

An e-commerce system comprising: host; The display module is connected to the host by communication for the manufacturer to set the product information; The product selection module is connected to the host by communication, so that the consignee can apply for the product from the manufacturer; The trial management module is connected to the host by communication, so that the manufacturer can manage the products that the consignee applies for trial; and The module for placing an order and checking out is connected to the host computer through communication to display the exclusive shopping guide page for the consignment agent who places an order and checks out. The e-commerce system as described in claim 1 further includes a schedule module connected to the host by communication, which triggers the order checkout module to generate the exclusive shopping guide page for consignment sales in conjunction with the sales schedule. The e-commerce system as described in Claim 1 further includes a marketing module communication-connected to the host, which allows the manufacturer to set marketing means. The e-commerce system as described in Claim 3, wherein the manufacturer provides marketing code or website traffic tracking code through the marketing module. The e-commerce system as described in Claim 1 further includes a contact management module that communicates with the host, which is shared by the manufacturer and the consignee to analyze the business potential of at least one consignee, so that the manufacturer can decide whether to cooperate with The affiliate cooperates. The e-commerce system as described in Claim 1 further includes a community analysis module communicatively connected to the host for analyzing the community operated by the consignment agent. The e-commerce system as described in Claim 1 further includes a logistics delivery module connected to the host by communication, so as to provide the detailed list of consignees to the manufacturer. The e-commerce system as described in Claim 1 further includes a profit sharing calculation module connected to the host computer through communication, which calculates the profit obtained by the consignee. An operation method of an e-commerce system, including: Provide an e-commerce system as described in Claim 1; The manufacturer puts the goods on the display module; The consignee applies for the product to be tried in the display module; The manufacturer provides products to the consignee for trial through the trial management module; The sales schedule is determined by the consignee and the manufacturer; and A dedicated shopping guide page for consignment sales is generated on the order-placing-checkout module. The operation method of the e-commerce system described in claim item 9 further includes triggering the order-placing checkout module to generate the exclusive shopping guide page for consignment sales by communicating with the schedule module of the host to cooperate with the sales schedule. The operation method of the e-commerce system as described in claim item 9 further includes connecting the marketing module of the host computer through communication, so that the manufacturer can set marketing means. The operation method of the e-commerce system as described in Claim 11, wherein the manufacturer provides marketing code or website traffic tracking code through the marketing module. The operation method of the e-commerce system as described in claim item 9 further includes connecting the contact management module of the host through communication, for the manufacturer and the consignee to share, to analyze the business potential of at least one of the consignees, for the The manufacturer decides whether to cooperate with the consignee. The operation method of the e-commerce system as described in claim item 9 further includes connecting the community analysis module of the host computer through communication to analyze the community operated by the consignment agent. The operation method of the e-commerce system as described in claim item 9 further includes connecting the logistics delivery module of the host computer through communication to provide the detailed list of consignees to the manufacturer. The operation method of the e-commerce system as described in Claim 9 further includes connecting the profit sharing calculation module of the host computer through communication to calculate the profit obtained by the consignee.

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