TW202305575A - Method of providing benefit information related to service use and electronic device for the same - Google Patents

Abstract

According to the present disclosure, a method of providing benefit information in an electronic apparatus associated with a service includes checking whether an event related to a membership of the service for item sale is in progress; determining user information about a user who uses the service; determining item information about an item according to an input made by the user; determining user-related benefit information based on the item information, whether the event is in progress, and the user information; and providing to a user terminal an item-related page related to the item including the user-related benefit information.

Description

Method for providing preferential information on service use and its electronic device

The present invention relates to a method for providing preferential information associated with a service usage and its electronic equipment.

With the development of e-commerce, various social commerce companies are increasing. Therefore, marketing activities are very important for companies to attract customers and register customers as their members. Specifically, a buyer searches and compares an item's price, membership benefits, delivery costs, or the like from multiple sellers and then makes a purchase decision for the item. Therefore, in order to attract buyers, it is necessary to show buyers the benefits that can be offered while using the service and induce membership registration for continued use of the service in the future.

For this reason, although existing service companies have induced users to subscribe through a membership activity (such as item discounts, free shipping, or the like), it is difficult to attract users' attention, and there is no such thing as membership registration from participating in the activity. actual connection. Therefore, there is a need for a more effective method of inducing users to participate in activities and further achieving user registration as a member of a service.

There is Korean Registered Patent No. 2133924 as one of related art documents.

[Technical target]

A method for providing preferential information associated with using a service and an electronic device thereof are provided. The technical goals to be achieved in the present invention are not limited to the technical goals as described above, and other technical goals can be inferred from the following examples. [Technical solution]

According to an exemplary embodiment of the present invention, there is provided a method of providing preferential information associated with a service in an electronic device, the method comprising: checking whether an activity related to a membership of the service for item sales is in In progress; determining user information about a user using the service; determining item information about an item based on an input by the user; based on the item information, whether the event is in progress, and the user information to determine the user's relevant preferential information; and provide a user terminal with an item-related page containing the user's relevant preferential information.

In addition, according to an exemplary embodiment of the present invention, there is provided an electronic device for providing preferential information associated with a service, the electronic device includes: a communication device; a storage device; and a controller, which is composed of state to control the communication device. The controller is configured to: check to see if an activity regarding a membership of the service for sale of an item is in progress; receive a user input via the communication device from a user terminal for purchasing an item; Determine user information and item information from the storage device according to the user input; determine user-related preferential information based on the item information, whether the activity is in progress, and the user information; and send the user via the communication device The terminal provides an item-related page containing relevant discount information for the user.

In addition, according to an exemplary embodiment of the present invention, there is provided a terminal associated with a service for providing preferential information to a user, the terminal comprising: a communication device; an input device; an output device; and a processor operatively coupled to the communication device, the input device and the output device. The processor is configured to: check via the communication device whether an activity related to a membership of the service for sale of items is in progress; receive via the input device a request by a user to purchase an item Input; determine user information and item information based on the user input; determine user-related preferential information based on the item information, whether the activity is in progress, and the user information; and provide information including the user-related information through the output device Item-related page of one of the discount information.

Specific details of other example embodiments are included in the detailed description and drawings. [effect]

According to the present invention, there is the effect that a user can be provided separately with an offer to be offered when participating in an event and an offer to be additionally offered when registering a membership in a service, thus inducing participation/already One of the users participating in the activity registers for the membership in the service.

In addition, there is an effect that irrespective of whether a user has registered for a membership or not, user-related discount information can be displayed on the first screen of a product detail page or a product search page, so that the user can see at a glance View current offers or offers that can be offered to him/her and select an item that the user would like to purchase.

The effects of the present invention are not limited to the above effects, and those skilled in the art will clearly understand other effects not mentioned from the description of the technical solution.

When considering the functions obtained according to the present invention, the terms used in the exemplary embodiments are selected from the general terms widely used at present as far as possible, but based on the intention of those skilled in the art, judicial precedents, the emergence of new technologies or the like, These terms may be replaced by other terms. Also, in a specific case, terms arbitrarily selected by the applicant of the present invention may be used. In this case, the meanings of these terms may be described in the corresponding description parts of the present invention. Therefore, it should be noted that the terms used herein should be interpreted based on their actual meanings and the entire content of this specification, rather than simply based on the names of the terms.

Throughout the specification, when an element is referred to as "comprising" another element, the element should not be construed as excluding the other element, as long as there is no specific conflicting description and the element may include at least one other element. In addition, for example, the term "unit", "module" or the like may refer to a component that performs at least one function or operation, and may be implemented in hardware or software, or may be realized by a combination of hardware and software. accomplish.

The expression "at least one of A, B and C" may indicate the following meanings, including: A alone; B alone; C alone; A and B together, A and C together; B and C together; or A, B, and C are all three together.

In the present invention, a "terminal" can be implemented as a computer or a portable terminal capable of accessing a server or another terminal through a network. Here, the computer may include, for example, a laptop computer, a desktop computer, and a notebook computer equipped with a web browser. A portable terminal can be a wireless communication device that ensures a portability and a mobility, and includes any type of handheld wireless communication device (for example, a tablet PC, a smart phone, a communication-based terminal or The like, such as International Mobile Telecommunications (IMT), Code Division Multiple Access (CDMA), W-Code Division Multiple Access (W-CDMA), Long Term Evolution (LTE) or similar).

In the following description, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily practice the present invention. The invention may be embodied in many different forms and is not limited to the exemplary embodiments described herein. In the present invention, an item may mean a single item or a group of items of the same type. Exemplary embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 illustrates a system for providing preferential information according to an exemplary embodiment.

Referring to FIG. 1 , a preferential information providing system 1 may include a user terminal 10 and an electronic device 20 . In the preferential information providing system 1 shown in FIG. 1 , only components related to the exemplary embodiment are shown. Therefore, those skilled in the art can understand that, in addition to the components shown in FIG. 1 , the preferential information providing system 1 may further include other general components.

The user terminal 10 and the electronic device 20 can communicate with each other through a network 30 . The network 30 includes a local area network (LAN), a wide area network (WAN), a value added network (VAN), a mobile radio communication network, a satellite communication network and combinations thereof, and in a broad sense The above is a data communication network, so that the constituent elements of each network shown in FIG. 1 can communicate with each other smoothly, and may include a wired Internet, a wireless Internet and a mobile radio communication network. For example, wireless communication may include (but is not limited to) Wireless LAN (Wi-Fi), Bluetooth, Bluetooth Low Energy, Zigbee, Wi-Fi Direct (WFD), UWB (Ultra Wideband), Infrared Communications (IrDA; Infrared Data Association ), Near Field Communication (NFC), and the like.

The user terminal 10 can provide user-related preferential information to users who use a service. To this end, the user terminal 10 can check whether an activity related to a membership of the service is in progress, receive a user's input related to the purchase of an item, and determine user information and item information. As an example, an activity may be in a state of one of before proceeding, in progress, or finished. User information may include at least one of whether the user has registered for membership of the service and whether the user enjoys the benefits of the event. In addition, the item that the user has requested to purchase may be one of the items to which the membership benefit of the service is applied, or a general item to which the membership benefit is not applied. According to an example embodiment, the service may be an e-commerce service that sells products, and membership may include the right to receive certain offers when purchasing a product using the service. Additionally, campaigns may include a recurring campaign where some or all of the benefits available upon membership registration are offered for free or at a discounted rate for a specified period of time.

According to an exemplary embodiment, the user terminal 10 can determine user-related preferential information based on item information, whether an event is in progress, and user information, and can output an item-related page including the preferential information. The preferential information can be determined in the electronic device 20 and transmitted to the user terminal 10 through the network 30 , or can be determined in the user terminal 10 . As an example, item-related pages may include a search results page (SRP), a single detail page (SDP), or other pages. A search result page is a page including one or more search results satisfying a search request and an interactive user interface element. A single detail page is a page that includes a product and information about the product and the interactive user interface element. As an example, an item-related page may include a price information display area indicating a price of the item, and a purchase determination area for determining the purchase of the item. Here, user-related discount information can be displayed between the price information display area and the purchase determination area. Additionally, the item-related page may include a PDD field containing a promised delivery date (PDD) information that is expected when the item is purchased. Furthermore, in the user terminal 10, user-related preferential information can be configured to be positioned adjacent to the PDD area and output on one of the first screens of the item-related pages.

The electronic device 20 of the preferential information providing system 1 can determine the user-related preferential information about the user who uses the service and provide it to the user terminal 10 . To this end, the electronic device 20 can check whether the membership activity of the service is in progress, and receive an input from the user terminal 10 through the network 30 to determine the user information and information about the membership selected by the user. Information about the item. As an example, the user information may include at least one of whether the user has registered for membership of the service and whether the user enjoys the benefits of the event. Also, the item input by the user to purchase may be an item to which a membership benefit of the service is applied, or a general item to which a membership benefit is not applied. These pieces of information can be stored in a database of the electronic device 20 . Therefore, in cases where a user who has not yet used the service is a non-member of a membership that has not registered for the service and the user has not participated in the event, it may not be possible to retrieve user information from the database.

According to an exemplary embodiment, the electronic device 20 can determine user-related discount information based on item information, whether an event is in progress, and user information. As an example, when the user is one of the registered memberships of the service, the electronic device 20 may configure the user-related preferential information to include the preferential information provided to the user according to the membership of the service combined with the purchase of items. Alternatively, in the case where the event is in progress, when the user is identified as a member who has not registered for the service and enjoys the benefits of the event, the electronic device 20 may configure the user-related benefit information to include the user information and according to At least a part of the preferential information provided to the user in conjunction with the purchase of the item during the activity. In this case, when the event is over and the user is receiving benefits of the event, the electronic device 20 may provide the user with an additional event related to the membership of the service.

According to an exemplary embodiment, in the case where the event is over and the user is identified as having not yet registered for a membership of the service and has received the offer of the event, the electronic device 20 may configure the user-related offer information to include information about when the event is on-going The first discount information about one of the discounts that Zhongshi provides to the user and the second discount information about the one that can be provided to the user when the user registers for membership. In this case, the electronic device 20 can use a separator to display the first discount information and the second discount information together, so that when the user registers for membership, it can emphasize that the user can receive another discount, and induce the user Sign up for membership.

Alternatively, in the case where the campaign is over and the user is identified as not yet registered for membership of the service and the benefits of the campaign have not been applied to the user, the electronic device 20 may configure the user related benefit information to include registration of the directed membership one of the messages. The registration guide message may be provided in an interactive user interface format (such as text, an icon, a frame or the like). The registration guide message may be an interface with a link, and when the user inputs information, the current screen is switched to a membership registration page through the link. As an example, the electronic device 20 may receive from the user terminal 20 an input by the user on the registration guide message. In this case, the electronic device 20 may request the user terminal 10 for additional information on the user required for membership registration.

According to an exemplary embodiment, the electronic device 20 may identify the characteristics of the item based on the item information and check whether the item belongs to a specific category to which the membership benefit is applied. In addition, the electronic device 20 can determine user-related discount information based on the characteristics of the identified item, whether the event is in progress, and user information.

According to an exemplary embodiment, when the user has not yet registered the membership of the service, the electronic device 20 may determine the third preferential information corresponding to the characteristics of the item according to an item purchase request received from the user terminal 10 . The third discount information may include a discount based on a category based on the characteristics of the item to the buyer, such as whether a free shipping is available for purchases of a certain amount or more, bundled delivery is available, or the like. The electronic device 20 can determine that the user-related preferential information includes the third preferential information and the fourth preferential information that can be provided during membership registration of the service. Then, the electronic device 20 can provide the determined user-related preferential information to the user terminal 10 and receive at least one of the third preferential information and the fourth preferential information from the user terminal 10 through the network 30 enter. In the event that an input of selecting the fourth preferential information is received from the user terminal 10 while the event is in progress, the electronic device 20 may provide a user interface for applying the event. In the case of receiving an input of selecting the fourth promotional information from the user terminal 10 before the event or at the end of the event, the electronic device 20 may provide a user interface for registering the membership of the service. The fourth discount information may include discount information that can be provided to the user based on whether the discount of the event is applicable, and additional discount information that can be provided to the user when registering a membership of the service. For example, the user terminal 10 can use separators to separately display the benefits (for example, free shipping) that can be additionally provided to the user when registering for membership, in addition to the benefits (for example, free shipping) provided to the user when the user is or has enjoyed the benefits of the event. Benefits for users (for example, free returns).

The electronic device 20 of the present invention may be a device included in a server for providing user-related preferential information. The server used to provide user-related preferential information can be updated according to a change in information (such as the status of an event of a service (or platform) provided by the server, membership registration/cancellation, event participation, or the like) .

FIG. 2a and FIG. 2b are diagrams illustrating an item-related page including user-related discount information according to an exemplary embodiment. FIG. 2 a shows an item-related page 200 of a member who has registered for membership, and FIG. 2 b shows an item-related page 200 of a non-member who has not yet registered for membership. The item-related page 200 shown in FIG. 2a and FIG. 2b exemplarily shows a product detail page.

The item-related page 200 shown in FIG. 2 a displays user-related preferential information on a preferential information display area 210 . According to an exemplary embodiment, regardless of the conduct of the activity, members who have registered membership can receive membership-related preferential information provided in conjunction with the purchase of items through the preferential information display area 210 . For example, a particular membership of the service may take advantage of benefits such as a specified time delivery, a free or discounted delivery, a free exchange, a free return, or the like when purchasing an item. In this regard, the preferential information display area 210 in FIG. 2a displays the preferential information available to members who have registered for the membership, which provides preferential services such as a dawn delivery, a free postage and a free return. In an example embodiment, time-specified delivery may include a service in which an item may be delivered at a specific time. As an example, time-specified deliveries may include a service where an item may be delivered at dawn.

According to an exemplary embodiment, the offer information may be highlighted to distinguish it from other information displayed on the item-related page 200 . For example, the discount information can be highlighted in various ways (such as a font change, a color-filled frame, a moving icon, a flashing letter, or the like). As an example, in Figure 2a, promotional information is highlighted when displayed inside a color-filled box.

FIG. 2 b shows the item-related page 200 of a non-member who has not yet registered for membership. In FIG. 2 b , since non-members do not have benefits provided according to membership, the display of the benefit information display area 210 can be omitted. Alternatively, in a case where there is a benefit provided according to the characteristics of an item identified based on the item information, the corresponding benefit information may be displayed on the benefit information display area 210 . For example, in a case where free shipping is available when the total amount of items requested by the user is a certain amount or more, a message indicating "free shipping on purchases over a certain amount" may be displayed in the offer information area 210 is displayed.

FIG. 3 is a diagram illustrating an item-related page 300 including user-related promotional information while a campaign is in progress, according to an exemplary embodiment. The item-related page 300 in FIG. 3 exemplarily shows a product detail page.

According to an exemplary embodiment, the system 1 for providing preferential information can obtain information about a user who uses a service, and can confirm whether the user has registered for membership of the service based on the information about the identified user and Whether the user enjoys the discount of the activity. For example, when the user terminal 10 accesses the system for providing services, the system 1 for providing preferential information can obtain the user account information of the accessed user terminal 10 and can confirm whether the user is a member of the membership , or if not, whether to apply the discount of the event. This information can be obtained from a storage device of the electronic device 200, or can be obtained from a separate server.

In the case where the user is identified as a non-member who has not yet registered for membership of the service and enjoys the benefits of the event by participating in an ongoing event, the user-related benefit information may include user information and combined items according to the event At least part of the preferential information provided to the user for the purchase. According to an exemplary embodiment, the user information may include personal information input by the user to use the service. For example, the user information displayed in a preferential information display area 310 may include a name or a nickname of the user. According to an exemplary embodiment, the discount provided to the user according to a campaign may be less than the discount provided to a user registered for membership. For example, users who register for membership may be eligible for free postage and designated time delivery when purchasing items, but users who participate in the event may only be eligible for free postage when purchasing items.

Referring to FIG. 3 , the preferential information display area 310 displays the preferential information to be provided when purchasing an item near the user's name in the user information because they are eligible for the discount of the event. At this time, the discount information can be displayed and highlighted separately from the user information. For example, when a user "Coupang KIM" is currently participating in the event, the message "You are also eligible for unconditional free shipping rocket delivery" may be displayed on the offer information display area 310 . This offer information allows the user to realize what kind of offers he/she can receive by participating in the current event, and the service provider can induce the user to join the membership when the event ends.

Depending on the characteristics of the item, the preferential information to be displayed in the preferential information display area 310 may be different. For example, only when the item requested for purchase by the user is one of the items to which the membership benefit can be applied, the benefit according to event participation is available for the item. To this end, the electronic device 20 can identify the characteristics of an item according to the item information and check whether the item is an item to which the membership benefit is applied.

According to an exemplary embodiment, the item-related page 300 may include a price information display area 320 indicating a price of the item and a purchase determination area 340 capable of determining the purchase of the item. The discount information display area 310 can be positioned between the price information display area 320 and the purchase decision area 340 . The price information display area 320 can display a sales unit price of an item and price information per reference unit. In addition, the price information display area 320 can display a delivery option according to the characteristics of the item and whether the item is eligible for the discount of the membership according to the characteristic of the item. According to an exemplary embodiment, the item-related page 300 may further include a PDD area 330 in which a promised delivery date (PDD) expected when purchasing the item is displayed. The preferential information display area 310 can be positioned near the PDD area 330 . PDD may be calculated differently for each item depending on whether a membership benefit is applied to the item and which membership benefit is applied.

According to an exemplary embodiment, the discount information providing system 1 can suggest membership discounts to users participating in the activity when the activity ends. For example, after the application of the activity to the non-member user ends, the preferential information providing system 1 can suggest a membership experience activity for the non-member user, so that the non-member user can experience more than when he/she is eligible for the activity offers. With this configuration, the benefit information providing system 1 can induce a non-member user who has experienced membership benefits to register for membership as a paying member. As an example, the benefit information providing system 1 may use a campaign that additionally provides a 30-day free-use membership only to non-members who have participated in the campaign, and output suggestions for non-member users to register as a paid member after 30 days have elapsed A method of qualifying a message.

In the case where the user is identified as a non-member who has not yet registered for the membership of the service and does not enjoy the benefits of the event because he/she has not participated in the ongoing event, the benefit information display area 310 may remain blank, as shown in the figure is depicted in 2b. Alternatively, the preferential information display area 310 may include a guide message for informing non-member users to participate in the activity. The event participation guide message can be displayed in an interactive user interface format (such as text, an icon, a frame or the like), and can be an interface with a link when a non-member user makes an input about the message , switch the current screen to an event participation page through the link. For example, the preferential information display area 310 may display preferential information to be provided to non-member users when participating in an event, and may switch to an event participation page when there is an input made by a non-member user on the preferential information display area 310 . With this configuration, the preferential information providing system 1 can induce non-members who have not participated in the activities to participate in the respective activities.

FIG. 4 shows a diagram of an item-related page 400 including user-related discount information at the end of an event according to an exemplary embodiment. The item-related page 400 in FIG. 4 exemplarily shows a product detail page.

According to an exemplary embodiment, the system for providing promotional information may only provide promotional information to a user with a history of participating in an activity. Specifically, in cases where the campaign ends and the identified user has not yet registered for membership in the service, but benefits from the campaign have been applied, the user-related offer information may include information about benefits offered to the user while the campaign is in progress The first discount information 411 and the second discount information 412 about a discount that can be provided to the user when the membership is registered.

For example, in cases where the offer offered at the time of participation is free shipping on items purchased and the offer offered at the time of membership registration is free shipping on items purchased and free returns, the offer information The display area 410 can display the preferential information "free postage" used by the user and the additional preferential information "free return" that the user has not used yet. Alternatively, where the offer offered upon participation is free shipping available upon purchase of an item and the offer offered upon membership registration is seven additional offers in addition to the free postage available upon purchase of an item In this case, the preferential information display area 410 can display the preferential information "free shipping" used by the user and the additional preferential information "seven additional discounts" that the user has not used yet. In this case, an item eligible for a benefit may be an item identified as eligible for a membership benefit based on the characteristics of the item. In addition, the first preferential information 411 and the second preferential information 412 can be displayed in the preferential information display area 410 and separated by a separator (for example, a plus sign "+"). This allows the user to clearly recognize the benefits he/she has been offered and the additional benefits available when registering for membership. Therefore, the system 1 for providing preferential information can induce users to participate in membership in an effective manner.

Although in the product details page in FIG. 4 , the preferential information display area 410 is shown as being positioned between a price information display area 420 and a PDD area 430 and above the PDD area 430 , the present invention is not limited thereto. and other positions. In addition, the preferential information display area 410 can be displayed at any position as long as it can be displayed on the front screen of the product detail page without scrolling the screen.

According to an exemplary embodiment, the preferential information display area 410 may include a guide message informing the user to register membership. Therefore, when there is an input by the user on the benefit information display area 410, the item related page 400 may switch to a page in which the benefit information is explained in detail or a page through which the user can register for membership. In addition, the system that provides promotional information may request the user to enter additional user information required for membership registration.

FIG. 5 a and FIG. 5 b are diagrams illustrating a search result page 500 including user-related preferential information according to an exemplary embodiment. Specifically, FIG. 5a shows a search result page 500 for a member who has registered for membership, and FIG. 5b shows a search result page 500 for a non-member who has not yet registered for membership.

According to an example embodiment, the search results page 500 may include a photo for a product, a price for each product, a delivery option for each product, a PDD, a weight, a size, a discount rate for satisfying a search request or similar information. Then, the user can select each product displayed on the search result page 500 and execute a purchase procedure of the product.

According to an exemplary embodiment, since a member of the membership can take advantage of the benefits of the membership regardless of the progress of the event, a separate benefit information display area may not be displayed on the page. For example, referring to FIG. 5 a , the search result page 500 includes a pricing information display area 520 and a PDD area 530 for each product, and does not display the preferential information display area.

In the case where a non-member who has not yet registered for membership is identified to have received an offer of the event, the search result page 500 may further include an offer information display area 510 for each product. In the search result page 500 in FIG. 5 b , the preferential information display area 510 is shown as being located below the PDD area 530 , but the present invention is not limited thereto. In addition, the preferential information display area 510 may be positioned at any position as long as it can be displayed in a section in which information about each product is displayed on a front screen of the search result page 500 .

According to an exemplary embodiment, the user-related discount information displayed on the discount information display area 510 may include first discount information 511 about a discount provided to the user when participating in an activity and about the The second discount information 512 of one of the discounts for the user. A specific embodiment related to the above will be described with reference to FIG. 4 , and thus redundant descriptions thereof will be omitted.

The search results page 500 in FIG. 5b may be one that is available while the campaign is in progress or at the end. Therefore, the first discount information 511 may correspond to a discount provided to users who are currently participating in the event or a discount provided to users who have participated in the event. In addition, user-related promotional information can be highlighted so that it can be distinguished from other information displayed on the search results page 500 .

6a and 6b are diagrams illustrating a single detail page 600 including promotional information associated with a non-member user according to an exemplary embodiment.

Specifically, FIG. 6a shows the order detail page 600 before the non-member makes a product purchase request, and FIG. 6b shows the order detail page 600 after the non-member makes the product purchase request. In addition, Figures 6a and 6b may be directed at a non-member user who has received or received promotional benefits of the campaign, and the single detail page 600 may be a single detail page available while the campaign is in progress or at the end.

According to an exemplary embodiment, the single detail page 600 may include a discount information display area 610 , a purchase button 620 and other interactive elements. The preferential information display area 610 in FIG. 6 a will be described with reference to the preferential information display area 410 in FIG. 4 , and thus redundant description thereof will be omitted.

When the user enters the purchase button 620 on the single detail page 600 in FIG. 6a to make a product purchase request, as shown in FIG. The preferential selection area 640 may include third preferential information 641 that can be provided basically according to the characteristics of the item and fourth preferential information 642 that can be provided when registering membership. This user-related offer information can be highlighted so that it can be distinguished from other information displayed on the single detail page 600 .

According to an exemplary embodiment, the system 1 for providing preferential information may check the characteristics of an item based on the item information and determine the third preferential information 641 corresponding to the characteristic of the item. The third discount information 641 may include a discount that can be provided according to the characteristics of the item even if the membership is not applied. For example, the third discount information 641 corresponding to the characteristics of the item may include information corresponding to the fact that free postage is available when the total amount of the item requested by the user to be purchased is a specific amount or more according to the setting of the seller ; a situation in which bundled deliveries are available when the items requested by the user are offered by the same seller; or the like. As an example, in FIG. 6 b , the third preferential information 641 is illustratively shown as a message indicating "free postage for purchases over a specific amount".

According to an exemplary embodiment, the fourth offer information 642 may include information about an offer that is being provided or has been provided to the user participating in the event, and information about an offer that is additionally provided to the user when registering for membership. According to an exemplary embodiment, when the user selects the fourth discount information 642 , the purchase button 620 can be switched to a button 650 for guiding membership registration. For example, the purchase button in FIG. 6a can be changed to the button 650 indicated by "Get Benefits through a Membership Free Trial" in FIG. 6b. This optional input can be via an interactive user interface (eg, an icon). In addition, the user can continue to register membership by inputting the change button 650 . When membership registration is completed, an item payment page may be provided to the user.

In the case of non-member users who do not enjoy the benefits of the event, only the preferential information that can be basically provided according to the characteristics of the item (for example, the third preferential information 641 ) can be displayed on the item-related page. Alternatively, information on benefits that may be provided upon membership registration may also be displayed on the item-related page. In this case, since non-member users who do not enjoy the benefits of the event do not have the benefits provided through the event, the promotion information can be displayed in the form of listing the benefits provided by the membership instead of being distinguished from each other by a separator.

Next, the operation of a method for providing preferential information will be described in detail with reference to a flowchart according to an exemplary embodiment of the present invention.

FIG. 7 is a flowchart illustrating a method for providing preferential information associated with a service in an electronic device according to an exemplary embodiment. The electronic device can be an electronic device 20 of the system 1 for providing preferential information.

In operation S701, the electronic device 20 may check whether an activity about a membership of a service for item sales is in progress. According to an example embodiment, the activity may be in a state of one of before proceeding, in progress or finished. A campaign may be a recurring campaign in which some or all of the benefits available upon membership registration are offered for free or at a discounted rate for a specified period of time.

In operation S702, the electronic device 20 may determine information about a user using the service. According to an exemplary embodiment, the user information may include at least one of whether the user has registered for the membership of the service and whether the user enjoys the benefits of the event.

In operation S703, the electronic device 20 may determine information about an item according to an input by a user. According to an example embodiment, the user's input may be a request to purchase an item, and the item information may include characteristics of the item to determine a category of the item. For example, items may be classified into items to which a membership benefit is applied and items to which a membership benefit is not applied. In addition, the characteristics of the item may be information used to determine a benefit available when purchasing an item such as an item that can be delivered in a bundle, an item that can be conditionally free of postage, or the like.

In operation S704, the electronic device 20 may determine user-related discount information based on the item information, whether the event is in progress, and the user information. Therefore, with regard to user-related preferential information, it is possible to determine the preferential benefits applied to non-member users and the preferential information output to the user terminal according to the progress of the event.

In operation S705, the electronic device 20 may provide the user terminal with an item-related page including user-related preferential information. Therefore, the user can grasp the currently applicable benefits through his/her terminal, and additional benefits that can be provided to him/her when participating in an event or registering for a membership.

Additionally, in an exemplary embodiment, the electronic device 20 may select a user who is eligible for an activity while the activity is in progress. As an example, all users using a service associated with electronic device 20 may be selected to be eligible for the campaign. In addition, among all users, users whose purchase history satisfies a certain condition can be selected to be eligible for the campaign. This can attract users who frequently use the service to join one of the memberships.

FIG. 8 is a block diagram of a user terminal 10 used in a member information management method according to an exemplary embodiment.

According to an exemplary embodiment of the present invention, the user terminal 10 may include a communication device 12 , an input device 14 , an output device 16 and a processor 18 . Those skilled in the art will appreciate that the constituent elements depicted in FIG. 8 are not essential to implementing a terminal, and thus the terminal described in this disclosure may include more constituent elements than those listed above. or fewer components.

The communication device 12 can use a wired/wireless communication technology to communicate with an external electronic device and can include a transceiver. The external electronic device can be a terminal or a server. Additionally, examples of communication technologies used by communication device 12 may include Global System for Mobile Communications (GSM), Code Division Multiple Access (CDMA), Long Term Evolution (LTE), 5G, Wireless LAN (WLAN), Wireless Fidelity (Wi-Fi), Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), ZigBee, Near Field Communication (NFC) and the like, but the invention is not limited thereto.

According to an exemplary embodiment, the communication device 12 may receive from the electronic device 20 ongoing information about activities related to the membership of the service. In addition, the communication device 12 can transmit a user's input about purchasing an item to the electronic device 20 to receive the user information and the item information that the user has input an item purchase request.

The input device 14 may include a camera or a video input unit for video signal input, a microphone or an audio input unit for audio signal input, a user input unit for receiving information from a user (eg, a tactile key, a mechanical key or the like). Furthermore, the input device 14 may include one or more sensors that sense at least one of internal information about a mobile terminal, information about surroundings near the mobile terminal, user information, and the like. For example, user device 14 may include a proximity sensor, an illumination sensor, a touch sensor, a motion sensor, a fingerprint scanning sensor, an optical sensor (eg, a camera) ), a microphone and at least one of the like. In addition, the mobile terminal of the present invention can combine and utilize information sensed by at least two or more of these sensors.

According to an exemplary embodiment, the input device 14 may receive an input by a user for purchasing an item. In addition, the input device 14 can receive a service participation or membership registration request from a user on an item-related page.

The output device 24 generates a visual, auditory or tactile related output, and may include at least one of a display, an audio output unit, a haptic module and a light output unit. The display can have a layered structure and a touch sensor, which can be integrally formed with the touch sensor, thereby implementing a touch screen. Such a touch screen can be used as a user input unit configured to provide an input interface between a terminal and a user, and can also provide an output interface between the terminal and the user . Therefore, the input device 14 and the output device 16 may be included in the same device.

According to an exemplary embodiment, the output device 16 may output an item-related page. Item-related pages may contain user-related discount information. Item-related pages may include a Search Results Page (SRP), a Single Detail Page (SDP) or other pages.

The processor 18 can control the overall operation of the user terminal 10 and can process several data and signals. According to an exemplary embodiment, the processor 18 can control the operation of the communication device 12 , the input device 14 and the output device 16 to provide preferential information to the user. In addition, the processor 18 may determine user-related preferential information based on item information received from the electronic device 20 , whether the event is in progress, and user information.

FIG. 9 is a block diagram of an electronic device 200 according to an exemplary embodiment.

According to an exemplary embodiment of the present invention, the electronic device 20 may include a communication device 22 , a storage device 24 and a controller 26 . Those skilled in the art will appreciate that the constituent elements depicted in FIG. 8 are not essential to implementing an electronic device, and thus electronic devices described in this disclosure may include more constituent elements than those listed above. or fewer components. Additionally, in an exemplary embodiment, controller 26 may include at least one processor.

The communication device 22 can communicate with an external electronic device using a wired/wireless communication technique as described above in connection with the communication device 12 of FIG. 8 . According to an exemplary embodiment, the communication device 22 may receive a request from the user terminal 10 to check whether an activity related to the membership of the service is in progress. In addition, the communication device 22 may receive an input from the user terminal 10 for purchasing items by the user. Next, the electronic device 20 can provide the user terminal 10 with an item-related page including user-related preferential information through the communication device 22 .

The storage device 24 may store activity-related information, user information, item-related information, and the like. According to an exemplary embodiment, the electronic device 20 can determine user information and information about items requested to be purchased by the user through the storage device 24 .

The controller 26 can control the overall operation of the electronic device 20 and process several pieces of data and signals. According to an exemplary embodiment, the controller 26 may determine user-related preferential information based on item information, whether an event is in progress, and user information. Next, the controller 26 can configure the item-related page to include user-related discount information.

Apparatus according to the exemplary embodiments described above may include memory for storing and executing program data, a persistent storage such as a disk drive, a communication port for communicating with external devices, a user interface devices such as a touch panel, keys and buttons, and the like. The methods implemented as software modules or algorithms can be stored on a computer-readable recording medium as program instructions or computer-readable codes executable by a processor. Here, examples of the computer-readable recording medium may include magnetic storage media (e.g., read-only memory (ROM), random-access memory (RAM), floppy disk, or hard disk), optically readable media (e.g., Compact Disc Read Only Memory (CD-ROM) or Digital Versatile Disc (DVD)) and the like. The computer readable recording medium can be distributed over computer systems connected to each other through a network, and thus the computer readable code can be stored and executed in a distributed fashion. This medium can be read by a computer, stored in memory and executed by a processor.

Throughout the embodiments, a communication device may include a transceiver for transmitting and receiving information.

The example embodiments may be described in terms of functional block components and various processing steps. These functional blocks may be realized by any number of hardware and/or software components configured to perform particular tasks. For example, embodiments may employ various integrated circuit (IC) components, such as memory elements, processing elements, logic elements, look-up tables, and the like, that may perform various tasks under the control of one or more microprocessors or other control devices. By). Similar to the case where one of the constituent elements is implemented using software programming or software components, the exemplary embodiment may be implemented in any programming or scripting language, including C, C++, Java, assembly programming language, or the like, in which various algorithms The method is implemented using any combination of data structures, procedures, routines, or other programming elements. A functional aspect may be implemented with an algorithm executing on one or more processors. In addition, the example embodiments described herein may employ related techniques for electronic configuration, signal processing and/or data processing, and the like. The terms "mechanism", "element", "member" and "configuration" are used broadly and are not limited to mechanical and physical embodiments. These terms can include meanings of a series of software routines associated with, for example, a processor.

The exemplary embodiments described above are examples only and other exemplary embodiments may be implemented within the scope of the following invention claims.

1: Preferential information providing system 10: User terminal 12: Communication device 14: Input device 16: output device 18: Processor 20: Electronic equipment 22: Communication device 24: storage device 26: Controller 30: Network 200: Item Related Pages/Electronic Devices 210:Preferential information display area 300: Item related pages 310:Preferential information display area 320: price information display area 330: Promised Delivery Date (PDD) field 340: Purchase Judgment Area 400: Item related pages 410:Preferential information display area 411: The first preferential information 412:Second discount information 420: Price information display area 430: Promised Delivery Date (PDD) field 500: Search results page 510:Preferential information display area 511: The first preferential information 512:Second discount information 520: Pricing information display area 530: Promised Delivery Date (PDD) field 600: Single detail page 610: preferential information display area 620: buy button 640: Preferential selection area 641: The third preferential information 642: The fourth preferential information 650: button S701: Operation S702: Operation S703: Operation S704: operation S705: Operation

FIG. 1 illustrates a preferential information providing system according to an exemplary embodiment. FIG. 2a and FIG. 2b are diagrams illustrating a page associated with an item including user-related discount information according to an exemplary embodiment. FIG. 3 is a diagram illustrating an item-related page containing user-related promotional information while a campaign is running, according to an exemplary embodiment. FIG. 4 is a diagram illustrating an item-related page including user-related discount information at the end of an event according to an exemplary embodiment. FIG. 5 a and FIG. 5 b are diagrams illustrating a search result page including user-related preferential information according to an exemplary embodiment. 6a and 6b are diagrams illustrating a single detail page including promotional information associated with a non-member user according to an exemplary embodiment. FIG. 7 is a flowchart for describing a method for providing preferential information associated with a service in an electronic device according to an exemplary embodiment. FIG. 8 is a block diagram of a user terminal used in a member information management method according to an exemplary embodiment. FIG. 9 is a block diagram of an electronic device according to an exemplary embodiment.

S701: Operation

S702: Operation

S703: Operation

S704: operation

S705: Operation

Claims (17)

A method of providing preferential information associated with a service in an electronic device, the method comprising: Check to see if an activity related to a membership of the service for sale of items is in progress; Determine user information about a user who uses the service; determining item information about an item based on an input by the user; Determine user-related preferential information based on the item information, whether the event is in progress and the user information; and An item-related page including relevant discount information of the user is provided to a user terminal about the item. The method of request item 1, wherein the user information includes: Whether the user has registered for the membership of the service and whether the user enjoys at least one of the benefits of the event. The method of claim 1, wherein the item-related page includes a price information display area indicating a price of the item and a purchase determination area for determining a purchase of the item, and The user-related preferential information is displayed between the price information display area and the purchase determination area. The method as claimed in item 1, wherein when the user is a member who has previously registered for the membership in the service, the user-related preferential information includes the provision of a purchase of the item according to the membership of the service Offer information for this user. The method as claimed in item 1, wherein, in the case where the activity is in progress, when the user is identified as having not yet registered for the membership of the service and enjoys the benefit of the activity based on the user information, the The user-related preferential information includes the user information and at least a part of the preferential information provided to the user in conjunction with the purchase of the item according to the activity. The method of claim 5, further comprising: In the case where the campaign ends, an additional campaign on the membership is provided to the user who has applied the benefit of the campaign. The method as claimed in item 1, wherein, in the case where the campaign ends and the user is identified as not yet registered for the membership of the service and the benefit of the campaign has been applied to the user based on the user information, the The user-related discount information includes first discount information about a discount that is provided to the user while the campaign is in progress and second discount information about a discount that can be provided to the user when the membership is registered. The method as claimed in item 7, wherein a separator is used to display the first preferential information and the second preferential information together. The method as claimed in item 1, wherein, in the case where the campaign ends and the user is identified as not yet registered for the membership of the service and the benefit of the campaign has not been applied to the user based on the user information, the The user-related preferential information includes a registration guide message for the membership. The method as claimed in item 9, further comprising: receiving a user input from the user terminal on the registration instruction message; and Additional user information used to register the membership based on the received user input request. The method of claim 1, wherein the user-related offer information is located adjacent to a PDD region that includes promised delivery date (PDD) information expected at the time of purchase of the item, and The user-related preferential information is output on one of the front screens of the item-related pages. As in the method of request item 1, wherein the determination of the user's relevant preferential information includes: identify a characteristic of the article based on the article information; and Based on the characteristic of the item, whether the activity is in progress and the user information, the relevant preferential information of the user is determined. The method of claim 1, further comprising: When it is identified based on the user information that the user has not registered for the membership of the service, Receive a purchase request for the item from the user terminal made by the user; According to the purchase request, determine the third preferential information corresponding to a characteristic of the item; Determine that the relevant preferential information for the user includes the third preferential information and the fourth preferential information to be provided when registering for the membership of the service; Provide the relevant page of the item containing the determined user-related preferential information to the user terminal; and A selection of at least one of the third preferential information and the fourth preferential information is received from the user terminal. The method of request item 13, wherein the fourth preferential information includes preferential information that can be provided based on whether the promotion of the activity is applicable to the user, and additional information that can be provided when the user registers for the membership of the service Offers. A non-transitory computer-readable recording medium including a computer program for executing the method of Claim 1. An electronic device for providing preferential information associated with a service, the electronic device comprising: a communication device; a storage device; and a controller configured to control the communication device, where the controller is configured to: Check to see if an activity related to a membership of the service for sale of items is in progress; receiving, via the communication device, user input from a user terminal for purchasing an item; Determine user information and item information from the storage device according to the user input; Determine user-related preferential information based on the item information, whether the event is in progress and the user information; and An article-related page including preferential information about the user is provided to the user terminal via the communication device. A terminal associated with a service for providing preferential information to a user, the terminal comprising: a communication device; an input device; an output device; and a processor operatively coupled to the communication device, the input device and the output device, where the processor is configured to: Check via the communication device whether an activity related to a membership of the service for item sales is in progress; receiving a user input for purchasing an item via the input device; Determine user information and item information based on the user input; Determine user-related preferential information based on the item information, whether the event is in progress and the user information; and An item-related page including relevant discount information of the user is provided through the output device.

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