TW202301230A - Operating method for electronic apparatus for providing advertisement message and electronic apparatus supporting thereof - Google Patents

Abstract

A method for providing an advertisement message by an electronic apparatus is provided. The method includes identifying identification information of a user for a service provided through the electronic apparatus and activity history information of the user for the service, identifying information about one or more advertisement categories for the user based on the identification information and the activity history information, determining advertisement content for one advertisement category determined according to a priority of the one or more advertisement categories based on the activity history information, and providing a first advertisement message including the advertisement content.

Description

Operation method of electronic device for providing advertisement information and electronic device supporting the operation method

The present invention relates to a method and apparatus for providing an advertisement message, and more particularly, to a method and apparatus for providing an advertisement message corresponding to an advertisement category differentiated on the basis of a user's activity history and its Electronic equipment.

With the development of electronic technology, e-commerce has become a shopping field. Customers can purchase items online without going directly to a mall or market, and items purchased online can be shipped to a delivery address requested by the customer.

In the case of electronic commerce, providing detailed and accurate product information significantly affects service satisfaction, and thus, various methods of providing more detailed and accurate information are being discussed.

In this regard, reference can be made to documents in the related art, such as KR 101756594B1 or KR101500849B1.

[Technical target]

One aspect is an electronic device for providing an advertisement message, which provides an advertisement message including content suitable for a user's activity history, so that the user's convenience in using services can be increased.

Technical matters to be solved by the present invention are not limited to those described above, and those skilled in the art to which the present invention pertains can clearly understand other technical matters not described from the following description. [Technical solution]

The present invention relates to providing an operating method of an electronic device for providing an advertisement message and an electronic device supporting the operating method.

According to an aspect, there is provided a method for providing an advertisement message through an electronic device, the method comprising: identifying identification information of a user of a service provided through the electronic device and activities of the user of the service historical information; identify information about one or more ad categories for the user based on the identification information and the activity history information; determine an ad category based on a priority of the one or more ad categories based on the activity history information the content of the advertisement; and providing a first advertisement message including the content of the advertisement.

In an example embodiment, the activity history information may include information about a search based on a keyword through the service, and the advertisement content may include information about a search result corresponding to the keyword.

In an example embodiment, the activity history information may include information about a specific item information page checked through the service, and the advertising content may include information about the specific item information page.

In an example embodiment, the activity history information may include information about a specific item information page checked through an external link, and the advertisement content may include information about the specific item information page.

In an example embodiment, the activity history information may include information about a list of items selected by the user, and the advertisement content may include information about at least one item among items included in the list of items.

In an exemplary embodiment, the activity history information includes information about an item purchased by the user, the advertising content includes information about the purchased item, and may be based on a time when the user purchased the item The first advertisement message is transmitted within a determined time period.

In an example embodiment, the one or more advertisement categories may be determined based on the number of users corresponding to each of the one or more advertisement categories and according to the sales of each of the one or more advertisement categories. The priority.

In an example embodiment, the one or more ad categories may be determined in descending order of the priority among the one or more ad categories, and when an ad category having a high priority among the one or more ad categories is provided When an advertisement message is inappropriate, the advertisement category with the next priority can be determined as the advertisement category.

In an example embodiment, the ad category may be determined to correspond to a first ad category that includes information about an item list selected by the user and included in the activity history information, the first ad category may be Information about a first item included in the list of items having the highest priority among the one or more advertisement categories may be included in the advertisement content.

In an example embodiment, when a plurality of items are included in the item list, the first item may be determined among the plurality of items based on the inflow rate of the user's item information page on the service.

In an example embodiment, when a plurality of items are included in the item list, the first item may be determined among the plurality of items based on an order in which the user adds the item to the item list.

In an example embodiment, when it is inappropriate to provide an advertising message based on the first advertising category, information corresponding to an item information page for a particular item checked through the service and included in the activity history information may be A second advertisement category is determined as the one advertisement category, and information about an item information page of a second item included in the specific item may be included in the advertisement content.

In an example embodiment, when a plurality of items are included in the particular item, the second item may be determined to be one of the plurality of items that has the highest inflow rate of a user's item information page on the service an item.

In an example embodiment, when it is inappropriate to provide an advertisement message based on the second advertisement category, a third advertisement corresponding to information about an item purchased by the user included in the activity history information may be presented The category is determined as the one advertisement category, and information about a third item included in the purchased item may be included in the advertisement content.

In an example embodiment, the method further comprises determining one or more time zones for providing advertisement messages corresponding to each of the one or more advertisement categories based on the priority of the one or more advertisement categories, and The first advertisement message may be provided in a specific time zone for providing the advertisement message corresponding to the one advertisement category among the one or more time zones for providing the advertisement message.

In an example embodiment, the method may further comprise: based on the priority of the one or more ad categories, classifying the plurality of users whose activity history for the service has been checked as corresponding to the one or more ad categories One or more user groups for each of the one or more user groups; one or more for providing advertising messages to each of the one or more user groups is determined in descending order of the priority of the corresponding advertising class time zone; and providing an advertisement message to the plurality of users based on the one or more advertisement categories and the one or more time zones used to provide the advertisement message.

In an example embodiment, the method may further include: determining a specific time zone for serving advertising messages to the remaining users whose activity history for the service has not been checked; and based on the specific time zone for serving advertising messages The time zone provides the remaining users with an advertising message that includes common advertising content.

According to another aspect, there is provided an electronic device configured to provide an advertising message, which includes a processor and one or more memories configured to store one or more instructions, and the one or more Instructions, when executed by the processor, may cause the processor to: identify identification information of a user of a service provided through the electronic device and activity history information of the user of the service; based on the identification information and the activity Historical information identifies information about one or more advertising categories for the user; determines the advertising content of an advertising category determined according to a priority of the one or more advertising categories based on the activity history information; and provides information that includes the advertising content One of the first advertising messages.

According to yet another aspect, there is provided a user device configured to output an advertisement message, which includes a processor and one or more memories configured to store one or more instructions, and the one or A plurality of instructions, when executed by the processor, may cause the processor to: obtain identification information of a user of a service provided through an electronic device and activity history information of the user of the service; obtain the identification information and The activity history information is transmitted to the electronic device; receiving from the electronic device a first advertisement message containing advertisement content intended for the user; and outputting the first advertisement message, and may be based on information corresponding to the activity history information The advertisement content is determined by one of the priority determinations of one or more advertisement categories.

The various example embodiments of the present invention described above are only part of the example embodiments of the present invention, and those skilled in the art of the present invention can derive and understand various examples reflecting the technical features of the various example embodiments of the present invention from the following descriptions Example. [effect]

The present invention provides a method for providing an advertisement message including content suitable for a user's activity history by means of an electronic device configured to provide the advertisement message, and thus has advantages in terms of service usage convenience for the user 1. Technical effects.

Effects obtainable in the present invention are not limited to the above-mentioned effects, and those skilled in the art of the present invention will clearly understand other effects not mentioned from the following description.

In example embodiments to be described hereinafter, components and features of various example embodiments are combined in a predetermined form. Each component or feature may be considered optional unless there is an additional explicit note. Each component or feature may be implemented in a form that is not combined with other components or features. Various example embodiments can also be constructed by combining some components and/or features. The order of operations described in various example embodiments may be changed. Some configurations or features of certain example embodiments may be included in other example embodiments, or may be replaced with corresponding configurations or features of other example embodiments.

In the description of the drawings, procedures or operations that may obscure the gist of various example embodiments are not described, and procedures or operations that can be understood at the level of ordinary skill are not described.

Throughout this specification, when a part is said to "comprise or comprise" a certain element, this description does not exclude other elements from being included, and other elements may actually be included unless otherwise described. In addition, the terms "-device", "-part", "module" and the like described in the specification mean a unit for processing at least one function and operation, and this configuration can be composed of hardware, software, or and other combinations to implement. In addition, in the context of describing various example embodiments (specifically, in the context of the accompanying claims), "a (a or an)", "an", "the" and similar related words Words may be used to include both the singular and the plural unless the context clearly dictates otherwise.

Hereinafter, example embodiments according to various example embodiments will be described in detail with reference to the accompanying drawings. The following detailed description, taken in conjunction with the accompanying drawings, is intended to describe an example embodiment of various example embodiments and is not intended to represent the only example embodiment.

In addition, specific terms used in various example embodiments are provided to help understanding of various example embodiments, and these specific terms may be changed into other forms and used without departing from the technology and scope of various example embodiments.

FIG. 1 is a view for describing an advertisement message providing system in which an operation method of an electronic device for providing an advertisement message according to various example embodiments may be implemented.

Referring to FIG. 1 , an advertisement message providing system according to various example embodiments may be implemented in various types of electronic devices. For example, the system for providing advertisement information can be implemented in a server device 100 and a user device 200 . In other words, the server device 100 and the user device 200 may perform operations according to various example embodiments of the present invention based on the advertisement information providing system implemented in each device. Meanwhile, advertisement information providing systems according to various example embodiments are not limited to those shown in FIG. 1 but may be implemented in various electronic devices and servers.

The server device 100 according to various example embodiments may be a device that performs wireless and wired communication with a plurality of user devices 200 and includes a memory with a large storage capacity. For example, the server device 100 can be a cloud device cooperating with a plurality of user devices.

The user device 200 according to various example embodiments may be a device usable by a human user, such as a desktop personal computer (PC), a tablet PC, a mobile terminal or the like. In addition, other electronic devices performing similar functions can be used as the user device 200 .

The advertisement information providing system according to various example embodiments may include various operation modules. A module included in an advertising messaging system may be computer code or one or more instructions implemented to cause a physical device (such as, The server device 100 and the user device 200) can perform specified operations. In other words, the physical device in which the advertising message providing system is implemented can store a plurality of modules in a memory in the form of a computer code, and when executing the plurality of modules stored in the memory, the plurality of modules The physical device can be caused to perform specified operations corresponding to a plurality of modules.

2 is a diagram illustrating a configuration of each of a server device and a user device, according to various example embodiments.

Referring to FIG. 2 , the server device 100 and the user device 200 may each include an input/output part 210 , a communicator 220 , a storage 230 and a processor 240 .

The input/output portion 210 may be various types of interfaces or ports for receiving input from a user or outputting information to a user. The input/output part 210 may include an input module and an output module, and the input module receives a user input from a user. User input can be performed in various forms, including one-key input, one-touch input, and one voice input. Examples of input modules that can receive user input include a keypad, keyboard and mouse, touch sensors for sensing a user's touch, microphones for receiving a voice signal, In a camera for recognizing a gesture and the like by image recognition, a proximity sensor including at least one of an illumination sensor for sensing a user's approach and an infrared sensor, A motion sensor for recognizing a user's motion through an acceleration sensor, a gyroscope sensor or the like, and a sensor for sensing or receiving various forms of user input in the related art Various other forms of the input part, and the input module according to an example embodiment of the present invention may include at least one of the above-listed devices. Here, the touch sensor can be implemented as a touch panel attached to a display panel, a piezoelectric or capacitive touch sensor for sensing a touch through a touch film, An optical touch sensor and the like for optically sensing a touch. In addition, the input module may be an input interface (a Universal Serial Bus (USB) port, USB port, A Personal System/2 (PS/2) port and the like). In addition, the output module can output various types of information. The output module may include at least one of a display that outputs an image, a speaker that outputs a sound, a haptic device that generates vibration, and various other forms of output parts. In addition, the output module can be implemented in the form of a port-type output interface connected to the individual output parts described above.

As an example, an output module in the form of a display can display text, still images and video. The display may include a liquid crystal display (LCD), a light emitting diode (LED) display, an organic light emitting diode (OLED) display, a flat panel display (FPD), a transparent display, a curved display, a flexible display , a three-dimensional (3D) display, a holographic display, a projector, and at least one of various forms of other devices capable of performing an image output function. Such a display may be in the form of a touch display integrated with a touch sensor of the input module.

The communicator 220 may communicate with other devices. Therefore, the server device 100 and the user device 200 can transmit information to other devices and receive information from other devices through the communicator. For example, the server device 100 and the user device 200 may perform inter-device communication using a communicator, or may perform communication with other devices.

Here, communication (ie, data transmission and reception) can be performed in a wired or wireless manner. To this end, the communicator can be configured to connect to a wired communication module of the Internet and the like through a local area network (LAN), connect to a mobile communication network through a mobile communication base station, and exchange data. A mobile communication module, a short-range communication module using a wireless area network (WLAN) communication method such as wireless fidelity (Wi-Fi) or a wireless personal area network (WPAN) communication method such as Bluetooth or Zigbee . Using a satellite communication module such as Global Positioning System (GPS), Global Navigation Satellite System (GNSS), or a combination thereof.

The storage 230 can store various types of information. Memory can store data temporarily or semi-permanently. For example, the storage of the server device 100 may store an operating system (OS) for running the server device 100, data for hosting a website, a program for generating Braille, or an application program such as , a web application) and the like. In addition, the memory may store the modules described above in the form of a computer program code.

Examples of storage 230 may include a hard disk drive (HDD), a solid state drive (SDD), a flash memory, a read only memory (ROM), a random access memory (RAM), and the like . The storage can be provided as a built-in type or a detachable type.

The processor 240 controls the overall operations of the server device 100 and the user device 200 . To this end, the processor 240 may perform calculations and processing of various types of information and control operations of components of the server device 100 . For example, the processor 240 may execute a program or an application for providing advertisement information. The processor 240 can be implemented as hardware, software, or a computer or a similar device according to a combination of hardware and software. The processor 240 may be implemented as hardware in the form of an electronic circuit that processes an electrical signal to perform a control function, and as software in the form of a program that operates the hardware processor 240 . Meanwhile, unless there is a special mention in the following description, the operations of the server device 100 and the user device 200 can be understood as being performed under the control of the processor 240 . That is, when the modules implemented in the advertisement information providing system are executed, these modules can be understood as controlling the processor 240 so that the server device 100 and the user device 200 perform the following operations.

In general, various example embodiments may be implemented in various parts. For example, various example embodiments may be implemented by hardware, firmware, software, a combination of hardware, firmware, and software, or the like.

In the case of a hardware implementation, methods according to various example embodiments may be implemented by one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSDPs), programmable logic device (PLD), field programmable gate array (FPGA), processor, controller, microcontroller, microprocessor, and the like.

In the case of firmware or software implementation, the methods according to various example embodiments may be implemented in the form of a module, a program or a function for performing functions or operations to be described below. For example, software code may be stored in a memory and executed by a processor. Memory can be located inside or outside the processor and can transfer data to and receive data from the processor through various known portions.

Hereinafter, various example embodiments will be described in more detail based on the technical spirit described above. What is described above is applicable to various example embodiments described below. For example, operations, functions, terms, and the like that are not defined in various example embodiments described below can be performed and described based on the foregoing description.

In the following description, various example embodiments will be described on the premise that the server device 100 performs an advertisement message providing operation, and according to various example embodiments, the user device 200 that acquires an advertisement message from the server device 100 can output advertisements message.

FIG. 3 is a diagram illustrating an operation method of an electronic device for providing an advertisement message according to various example embodiments.

According to various example embodiments, in operation 301 , the server device 100 may identify identification information and activity history information of a user of a service provided through an electronic device.

For example, identification information of a user of a service provided through an electronic device may include information about an identifier of a user using the service.

For example, identification information of a user of a service provided through an electronic device may include information on an advertisement provision identifier given to a user by an administrator of the service to provide an advertisement to a user using the service. That is, even if an identifier is not given to the corresponding user because the user using the service has not yet registered for the corresponding service, the advertisement provision identifier for providing an advertisement can still be given to the corresponding user.

For example, the activity history information of a user of a service provided through an electronic device may include information about information that can be obtained based on the activity history of a user using the corresponding service. Here, the activity history of the user using the corresponding service can be a history obtained by classifying the programs until the user purchases an item according to each operating program, such as: 1) searching for a specific item through the corresponding service; 2) Check the item information page of the specific item through the corresponding service; 3) Check the item information page of the specific item through an external access path; 4) Add the specific item to an item list selected by the user, such as to be selected by the user A list purchased through the corresponding service; or 5) a user accessing the corresponding service purchases a specific item through the corresponding service.

As an example, a user of a service may perform an operation of searching for a specific item through the corresponding service, and the user's activity history information according to the search operation may include one of the keywords based on the keyword used to search for a specific item through the corresponding service Search for relevant information. In this case, the information contained in the activity history information related to the search based on the keyword related to the specific item can be used for the server device 100 to determine the advertisement content related to a specific advertisement category according to the operation 305 to be described below. .

As another example, the user of the service may perform an operation of checking a specific item information page related to a specific item through the corresponding service, and the user's activity history information according to the checking operation may include information about checking the specific item through the corresponding service. Information on the specific item information page. In this case, the information about the specific item information page related to the specific item contained in the activity history information can be used for the server device 100 to determine the advertisement content related to the specific advertisement category according to operation 305 to be described below.

Alternatively, as yet another example, a user of the service may perform an operation of checking a specific item information page related to a specific item through an external link or another access path, and based on the user's activity history of the checking operation The information may include information about a specific item information page checked for a specific item through a corresponding external link or another access path. In this case, the information about the specific item information page related to the specific item contained in the activity history information can be used for the server device 100 to determine the advertisement content related to the specific advertisement category according to operation 305 to be described below.

Alternatively, as yet another example, the user of the service may perform an operation of adding an item to an item list selected by the user through the corresponding service, and the user's activity history information according to the adding operation may include information about Information about the item list selected by the user through the corresponding service. Here, the item list selected by the user through the corresponding service may refer to a list of items to be purchased, including items selected for the user to purchase an item. At this time, the information about the list of items selected by the user through the corresponding service included in the activity history information can be used for the server device 100 to determine the advertisement content related to the specific advertisement category according to the operation 305 to be described below.

Alternatively, as yet another example, the user of the service may perform an operation of purchasing an item through the corresponding service, and the user's activity history information according to the purchase operation may include information about the item purchased by the user through the corresponding service . In this case, the information about the items purchased by the user included in the activity history information can be used for the server device 100 to determine the advertisement content related to the specific advertisement category according to the operation 305 to be described below, and can be used by the server device 100 100 for providing an advertisement message including corresponding advertisement content in a time zone for providing the advertisement message according to operation 307, the time zone being determined considering a time when a user purchases an item. Therefore, in the case of an advertisement corresponding to an operation of purchasing an item, the electronic device can predict a new purchase of the corresponding item at a time when it is expected to make a new purchase of the corresponding item by referring to the characteristics of the item purchased by the user and the purchase history of the corresponding user. Advertisement information for one of the corresponding items is provided. Therefore, by providing the advertisement to the user at the point of time expected to repurchase the item purchased by the user, the user can receive the advertisement message at the point of time when the user needs to purchase the corresponding item, and through this, it is highly likely to perform the purchase .

According to various example embodiments, in operation 303 , the server device 100 may identify information about one or more advertisement categories for the user based on the identified identification information and activity history information of the user.

For example, information about one or more ad categories may include information about an ad category corresponding to information related to a search based on a keyword used to search for a particular item, and information about an ad category includes Information in the user's activity history information checked by the server device 100 according to operation 301 . That is, information about one or more ad categories may include information about ad categories that correspond to actions performed by a user searching for a particular item.

For example, information about one or more ad categories may include information about an ad category that corresponds to information about a particular item information page checked for a particular item through the corresponding service, and information about an ad category is included in Information in the user's activity history information checked by the server device 100 according to operation 301 . That is, information on one or more advertisement categories may include information on advertisement categories corresponding to an operation by a user to check a specific item information page related to a specific item through a corresponding service.

For example, information about one or more ad categories may include information about an ad category corresponding to information about a particular item information page checked for a particular item through an external link or another access path, and about an The information of the advertisement category is the information included in the activity history information of the user checked by the server device 100 according to operation 301 . That is, information about one or more ad categories may include information about ad categories corresponding to an operation by a user to check a specific item information page related to a specific item through an external link or another access path.

For example, information about one or more advertisement categories may include information about an advertisement category corresponding to information about an item list selected by the user, and information about an advertisement category is included in the information provided by the server device 100 according to Operate 301 to check the information in the user's activity history information. That is, information about one or more ad categories may include information about ad categories corresponding to an operation of adding an item to a list of items selected by a user through a corresponding service.

For example, information about one or more advertisement categories may include information about an advertisement category corresponding to information about an item purchased by a user, and information about an advertisement category is included in the 301 Check the information in the user's activity history information. That is, the information on one or more advertisement categories may include information on the advertisement category corresponding to an operation of a user who purchases an item through the corresponding service.

For example, information about one or more advertisement categories checked by the server device 100 according to operation 303 can be used for the server device 100 to determine advertisement content related to a specific advertisement category according to operation 305 to be described below.

According to various example embodiments, in operation 305 , the server device 100 may determine the advertisement content of an advertisement category determined according to a priority of the one or more advertisement categories based on the identified activity history information.

For example, one or more ad categories may be prioritized based on the number of users corresponding to each of the one or more ad categories. That is, the number of users performing each operation of the service related to the activity history information can be used to determine the priority of each advertisement category. Here, each operation of the service related to activity history information may include the operations described above: 1) Search for a specific item through the service; 2) Check a specific item information page related to the specific item through the service; 3) Through a External links or another access path to check a specific item information page related to the specific item; 4) add the item to a list of items selected through the service; and 5) purchase the item through the service.

For example, one or more ad categories may be prioritized based on sales generated from each of the one or more ad categories. That is, when an advertisement message containing advertisement content corresponding to each advertisement category is provided to a user using the service and the corresponding user purchases an item related to the received advertisement content, the sales amount based on the purchase of the item can be checked as According to the sales generated by each advertisement category, and the priority can be determined based on the sales generated according to each advertisement category. As an example, when an advertisement message including advertisement content corresponding to an advertisement category is provided once, the unit sales generated according to the corresponding advertisement category can be checked by the server device 100 and used to determine the priority of the corresponding advertisement category.

For example, one or more advertisements may be determined taking into account the number of users corresponding to each of the one or more advertisement categories described above and the sales generated from each of the one or more advertisement categories described above The priority of one of the categories. In addition, according to an example, the priority of each advertisement category is determined, and the electronic device can be based on at least one of multiple pieces of information on user inflow, sales, service usage time, and number of users according to an advertisement method corresponding to each priority. or to change the priority, and an advertisement message may be transmitted according to the changed priority.

For example, a determined advertisement category may be an advertisement category determined in descending order of priority among one or more advertisement categories. That is, an advertisement category having a high priority among one or more advertisement categories may be determined as the advertisement category of the advertisement message. In a case where it is inappropriate to provide an advertisement message based on an advertisement category having a high priority or judged to be inappropriate by the server device 100, an advertisement category having a next priority may be determined as the advertisement category of the advertisement message. Here, a case where it is inappropriate to provide an advertisement message based on an advertisement category having a high priority or determined to be inappropriate by the server device 100 may refer to that one of the items in the advertisement content corresponding to the advertisement category cannot be purchased (for example, due to The item cannot be delivered or is out of stock), or the content contained in the advertising content is not suitable for use as advertising content (due to the risk of sensationalism or violence to all or some users).

For example, among one or more advertisement categories, the advertisement category corresponding to information about an item list selected by the user may be determined as the advertisement message of one of the advertisement categories having the highest priority. That is, the advertisement category corresponding to the operation of adding an item to the item list selected by the user through the service may be determined as the advertisement category of the advertisement message as the advertisement category having the highest priority.

At this time, the advertisement content corresponding to the advertisement category of the information on the item list selected by the user may be determined as the advertisement content of the specific item included in the item list selected by the user. That is, when a user adds a specific item to the list of items selected by the user through the service, the advertisement content corresponding to the specific item may be determined as information to be included in the advertisement message to be provided to the user.

When a user adds a plurality of items to the list of items selected by the user through the service, the ad may be determined among the plurality of corresponding items in descending order of the item information page flow rate attributed to the plurality of users on the service items of content. Alternatively, the item of the advertisement content may be determined according to the order in which the user added the item to one of the list of items selected by the user among the plurality of corresponding items.

Here, one target item to be included in the advertisement content corresponding to the advertisement category corresponding to the information on the item list selected by the user is not limited to one item, and two or more items may be to be included in the corresponding advertisement content in the target item. In this case, the one with a higher priority is considered in descending order of item information page traffic due to the user via the advertisement message or priority according to the order in which the item was added to the item list selected by the user. The item may be preferentially one of the target items to be included in the corresponding advertisement content. In addition, in the case that an item with a high priority cannot be purchased (for example, because the item cannot be shipped or is out of stock) or the content contained in the advertisement content of an item with a high priority is not suitable for use as advertisement content (due to the In the case where all or some users have a risk of incitement or violence), the next priority item may be a target item included in the corresponding advertisement content.

For example, in a case where it is inappropriate or judged to be inappropriate by the server device 100 to provide an advertisement message based on an advertisement category corresponding to information on a list of items selected by a user among one or more advertisement categories, corresponding to The advertisement category of the information of a specific item information page checked for a specific item through the service may be determined as the advertisement category of the advertisement message as the advertisement category having the next priority.

In this case, the advertisement content corresponding to the advertisement category of the information on the specific item information page checked for the specific item through the service may be determined as the advertisement content of the specific item checked by the user through the item information page in the service. That is, when the user checks the item information page of the specific item through the service, the advertisement content corresponding to the specific item may be determined as the information to be included in the advertisement message to be provided to the user.

When a user checks one of the item information pages of multiple items through the service, the item corresponding to the advertisement content can be determined in descending order of the inflow rate of the item information page of the plurality of users on the service among the plurality of corresponding items. As an example, among items whose item information pages are checked by users through the service, the item having the highest access rate among the item information page inflows due to the plurality of users on the service may be determined to be Items corresponding to the content of the advertisement.

For example, in a case where it is inappropriate or determined to be inappropriate by the server device 100 to provide an advertisement message based on an advertisement category among one or more advertisement categories corresponding to information about a specific item information page checked for a specific item through the service An advertisement category corresponding to information on a specific item information page checked for a specific item through an external link or another access path may be determined as the advertisement category of the advertisement message of the advertisement category having the next priority.

In this case, the advertisement content corresponding to the advertisement category corresponding to the information on the information page of the specific article checked for the particular article through the external link or another access path can be judged as being passed through by the user through the external link or another access path. The advertisement content of the specific item checked on the item information page accessed by the path. That is, when the user checks the item information page of the specific item through an external link or another access path, the advertisement content corresponding to the specific item can be determined as the information to be included in the advertisement message to be provided to the user.

When a user checks an item information page of a plurality of items through an external link or another access path, it can be determined in descending order of the inflow rate of the item information page attributed to the user through the advertisement message among the plurality of corresponding items Items corresponding to the content of the advertisement. As an example, among a plurality of items whose item information page is checked by a user through an external link or another access path, the user through an advertising message has the highest access rate among the item information page traffic The item can be determined as the item corresponding to the content of the advertisement.

For example, it is inappropriate to provide an advertisement message in an advertisement category based on one or more advertisement categories corresponding to information about a specific item information page checked for a specific item through an external link or another access path, or it is not appropriate or provided by the server device 100 In the case judged to be inappropriate, the advertisement category corresponding to the information on the item that the user has purchased may be judged as the advertisement category of the advertisement message as the advertisement category having the next priority.

At this time, the advertisement content corresponding to the advertisement category of the information about the item purchased by the user through the service may be determined as the advertisement content of the specific item purchased by the user through the service. That is, when a user purchases a specific item through the service, it can be determined that the advertisement content of the specific item is included in an advertisement message to be provided to the user, and since the advertisement message is provided for the item that the user has already purchased, the server The device 100 may provide the advertisement message at a time point or a time period determined in consideration of a time when the user has purchased the corresponding specific item.

For example, in a case where it is inappropriate or judged to be inappropriate by the server device 100 to provide an advertisement message based on an advertisement category corresponding to information on items purchased by a user among one or more advertisement categories, corresponding to An advertisement category based on a search for information related to one of the keywords used to search for a specific item through the service may be determined as the advertisement category of the advertisement message as the advertisement category having the next priority.

At this time, the advertisement content corresponding to the advertisement category related to the search based on the keyword used to search for the specific item through the service may be determined as the content advertising the specific item corresponding to the search result corresponding to the keyword. That is, when a user uses a keyword to search for a specific item through the service, the advertisement content of the specific item may be determined as information to be included in the advertisement message to be provided to the user.

Prioritizing an ad category according to one or more ad categories is not limited to the example embodiments described above, and an ad category may be variously determined for ad content according to various criteria by which ad categories may be prioritized.

For example, a time zone in which one or more advertisement messages corresponding to each of the one or more advertisement categories is provided may be set based on a priority of the one or more advertisement categories. That is, the server device 100 may determine a time zone in which one or more advertisement messages corresponding to each of the one or more advertisement categories are provided according to the priorities of the one or more advertisement categories. When the server device 100 determines the time zone in which one or more advertisement messages corresponding to each of the one or more advertisement categories are provided according to the priority of one or more advertisement categories, the server device 100 may Advertisement information including specific advertisement content is provided based on a time zone for providing advertisement information corresponding to an advertisement category determined according to the priority.

For example, a plurality of users whose activity history against the service has been collated may be classified into one or more user groups corresponding to each of the one or more advertising categories based on the priority of one or more advertising categories groups, and the time zone in which one or more advertisement messages are provided for each of the one or more user groups may be set corresponding to the descending order of priority of the advertisement categories. That is, the server device 100 may classify a plurality of users whose activity history for the service is checked according to a priority of one or more advertisement categories into one or more users corresponding to each of the one or more advertisement categories. or groups, and determine the time zone in which one or more advertisement messages for each of the one or more user groups are provided in descending order of priority corresponding to the advertisement category, and based on this, the server device 100 may An advertisement message is provided for a plurality of users.

As an example, the server device 100 may preferentially provide the advertisement message containing the specific advertisement content to a first user group corresponding to the advertisement category with the highest priority, and then send the advertisement message containing the specific advertisement content Served to a second user group corresponding to the ad category having the next priority. Alternatively, as another example, the server device 100 may provide an advertisement message containing specific advertisement content to the first user corresponding to the advertisement category with the highest priority in a time zone with the highest average user access rate group, and can provide an advertisement message containing specific advertisement content to a second user group corresponding to an advertisement category of the next priority in a different time zone. Alternatively, as yet another example, the server device 100 may provide an advertisement message containing specific advertisement content to the user corresponding to the user with the highest priority when each user included in the first user group accesses the service. The first user group for the ad category of . Alternatively, as yet another example, an advertisement message corresponding to an advertisement category with a high priority may be transmitted with the highest priority, and the advertisement message with a high priority may be transmitted in a time zone with the highest service utilization. Furthermore, an advertisement message corresponding to an advertisement category having a low priority (such as a common advertisement category) may be transmitted at a time when an advertisement message corresponding to another advertisement category is not transmitted.

For example, a time zone for providing an advertisement message may be set to provide an advertisement message to users whose activity history for the service has not been checked. That is, the server device 100 can separately classify the users whose activity history for the service has not been checked, and determine the time zone for providing the advertisement message to the corresponding user, and based on this, the server device 100 can be Advertisement messages are provided by users whose activity history has not been verified. As an example, for users whose activity history for the service has not been checked, the advertisement content will not be judged separately, and thus the server device 100 may include the The advertisement information of the advertisement content generated by one of the advertisement categories of the activity history of etc. is provided to the corresponding user, such as the event or promotion of certain products provided by the service. In this case, the advertisement category that can be commonly applied to the user may be set differently depending on the environment.

According to various example embodiments, in operation 307, the server device 100 may provide a first advertisement message including the determined advertisement content.

For example, the advertisement content included in the advertisement message provided by the server device 100 according to operation 307 may be the advertisement content corresponding to the advertisement category determined according to operations 301 to 305 . That is, the advertisement information provided by the server device 100 according to operation 307 may be the advertisement information provided based on operations 301 to 305 .

For example, the advertisement information provided by the server device 100 according to operation 307 is described as including advertisement content of one advertisement category determined according to operations 301 to 305, but the present invention is not limited thereto, and advertisement contents of a plurality of advertisement categories may be included in an ad message. As an example, the server device 100 may check one or more advertisement categories for the user according to operation 303, but may determine two or more advertisement categories among the one or more advertisement categories according to operation 305, and determine the corresponding advertising content, and can provide an advertising message that includes the determined advertising content.

For example, the number of times used to provide an advertisement message may be limited to a certain number of times within a certain period of time. As an example, the advertisement message provided by the server device 100 according to operation 307 may be limited to once a day.

For example, the advertisement information provided by the server device 100 according to operation 307 may be provided as a push advertisement based on an application.

For example, the advertisement message provided by the server device 100 according to operation 307 may be provided as an advertisement in the form of an email. When the advertisement message is provided as an advertisement in the form of an email, in addition to configuring the advertisement message according to the contents based on operations 301 to 305, the server device 100 may also configure the advertisement message according to other contents.

Specifically, in an advertisement message through an advertisement in the form of an electronic mail, only a specific activity history is recorded and can be provided to the user. As an example, advertising messages via advertisements in the form of an email may be provided only to users who have performed an operation of searching for a specific item through the service. In addition, an advertisement message through an advertisement in the form of an electronic mail may contain advertisement contents of several items more than an advertisement message through an application-based push advertisement. The advertisement message through the advertisement in the form of an e-mail may contain advertisement contents of a predetermined number of plural articles of different article categories, and may be checked when the number of article categories judged to be suitable for advertisement by the server device 100 is insufficient. Items searched by all users and items corresponding to a rank of frequently searched items may be included in the plurality of items in the advertisement content. As an example, the server device 100 may include a total of six items corresponding to three different item categories and two items for each category in the advertisement content of an advertisement message through an advertisement in the form of an email, and when passed When the number of item categories checked by the user activity history analysis is less than three, the server device 100 may check items searched by all users, and configure advertisement content by adding items corresponding to levels of frequently searched items to Match the total of six items.

4 is a diagram illustrating an example of an advertisement category corresponding to a user's activity history.

In FIG. 4, the activity history of the service provided through the electronic device can be obtained by classifying the programs until the user purchases an item according to each operation program, such as: 1) searching for a specific item through the corresponding service; 2. ) Check the item information page of the specific item through the corresponding service; 3) Check the item information page of the specific item through an external access path; 4) Add the specific item to an item list selected by the user, such as to be used by or 5) A user accessing the corresponding service purchases a specific item through the corresponding service.

In addition, the advertisement category checked by the server device 100 according to FIG. 4 may include: 1) a first advertisement category 401, which corresponds to the operation based on searching for a specific item through the service and the keyword used by the user to search for a specific item 1) search for relevant information; 2) a second advertisement category 403, which corresponds to the operation of checking the item information page of a specific item through the service and information about the specific item information page that the user has checked for a specific item through the service; 3 ) a third advertisement category 405, which corresponds to the operation of checking the item information page of the specific item through the external access path and information about the specific item information page that the user has checked for the specific item through the external access path; 4) a A fourth advertisement category 407, which corresponds to the operation of adding a specific item to the list of items selected by the user and information about the list of items selected by the user; and 5) a fifth advertisement category 409, which corresponds to the purchase of items operations and information about items purchased by users. In addition, independently of the first to fifth advertisement categories, the server device 100 may also check a common advertisement category 411 that is commonly applicable to users whose activity history is not checked regardless of the activity history. At this time, the user checking the item detail page through an external access path such as 405 may refer to a user who is directed to a page of the item from the link information published outside the service and checks the item detail page.

Here, the first to fifth advertisement categories and the common advertisement category described above are only part of a part used to provide an advertisement message to the user of the service, and are only an example of distinguishing by the user's activity history, But the present invention is not limited thereto, and advertisement categories classified in various ways according to the user's activity history can be configured.

FIG. 5 is a graph showing the priority of advertisement categories corresponding to the user's activity history. The server device 100 according to FIG. 5 can determine a priority list of advertisement categories in consideration of the number of users corresponding to each advertisement category and the sales generated according to each advertisement category shown in FIG. 4 .

In FIG. 5 , the server device 100 can acquire information on sales generated when an advertisement message is sent or provided once and the number of users to whom an advertisement message corresponding to the advertisement category can be sent or provided for each advertisement category, And based on this, the server device 100 can determine a priority among the advertisement categories. The sales generated according to each advertisement category can be a value obtained by "sales per delivery x number of users delivered to it", and the priority of each advertisement category can be determined in descending order of corresponding values. In the example embodiment of FIG. 5, an item corresponding to a fourth advertising category having the highest priority (i.e., an item corresponding to an advertising category corresponding to information about a list of items selected by the user) may An item in an advertisement content that is preferentially provided through an advertisement message. Additionally, an item corresponding to a second ad category (i.e., an ad category corresponding to information on a particular item information page that the user has checked through the service for a particular item) may be to be advertised as a follow-up order One of the items in the advertisement content provided by the message. At this time, when transmitting the advertisement message corresponding to each advertisement category, the electronic device can divide one time zone in which the advertisement message corresponding to each advertisement category is transmitted according to the priority, and transmit the advertisement message for each time zone, so as to manage the time zone on the electronic device. a load.

FIG. 6 is a view illustrating an example of a user interface (UI)/user experience (UX) for providing an advertising message, according to various example embodiments. For example, the example of FIG. 6 may be related to the UI/UX of the user device 200, and various example embodiments described with reference to the following figures may be performed based on the operation of the server device 100 illustrated in FIG. 3 above.

In particular, various example embodiments of the UI/UX of the user device 200 described in the following figures may be performed in the following manner: When the user device 200 receives input from the user and transmits the input to the server When the server device 100 is used, the server device 100 transmits information corresponding to the input information to the user device 200 based on the operations described above in FIG. 3 , and then the user device 200 outputs the information. However, the example embodiments of UI/UX described in the following figures are not limited to execution in this form, and may be implemented in any form capable of implementing example embodiments of UI/UX.

FIG. 6 illustrates an example in which the user device 200 outputs an advertisement message to a user based on an operation of the server device 100 according to various example embodiments.

Referring to FIG. 6 , an advertising message output from the user device 200 to the user may include an advertising content of a specific item 601 . Here, the specific item included in the advertisement content may include: 1) a first advertisement category corresponding to an operation based on searching for a specific item through the service and a keyword used by a user to search for the specific item 1) search for relevant information; 2) a second advertisement category, which corresponds to the operation of checking the item information page of a specific item through the service and information about a specific item information page that the user has checked for a specific item through the service; 3) a third advertisement category, which corresponds to an operation of checking an item information page of a specific item through an external access path and information about the specific item information page that the user has checked for a specific item through an external access path; 4) a fourth advertisement category corresponding to the operation of adding a specific item to a list of goods selected by the user and information about the list of goods selected by the user; and 5) a fifth advertisement category corresponding to Operations in purchasing items and information about items purchased by the user. In addition, the specific item may correspond to an item corresponding to any one of the advertising categories determined according to a priority among common advertising categories that are commonly applied to users whose activity histories are not checked, and There is no history of activity independent of the first to fifth ad categories.

As an example, in FIG. 6 , the shoes of brand A that provide advertisement content through the advertisement message may be an article corresponding to a fourth advertisement category, and the fourth advertisement category corresponds to a corresponding item based on brand A by the user. Shoes Information added to the item list selected by the user's operation on the service to select an item list.

The operation of the user device 200 of FIG. 6 and the UI/UX of the user device 200 may be performed in conjunction with the operation of the server device 100 described above in FIG. 3 . The example of UI/UX of FIG. 6 is used to disclose the present invention and one example of various example embodiments of the present invention, and is not limited to the UI/UX of FIG. Any form of UI/UX to perform.

It should be understood that the exemplary embodiments of the present invention disclosed in the specification and drawings are only specific examples for easily describing the technical content of the present invention and facilitating understanding of the present invention, and are not intended to limit the scope of the present invention. That is, those skilled in the art of the present invention will understand that other modifications can be made based on the technical spirit of the present invention. In addition, the respective example embodiments can be operated by being combined with each other as necessary. For example, one example embodiment of this invention and some of another example embodiment of this invention may be combined and implemented as a system.

In addition, the method or the like according to the system of the present invention may be implemented in the form of program instructions executable by various computer parts and recorded in a computer-readable medium.

Thus, in a specific aspect, various example embodiments of the present invention can be embodied as computer readable code on a computer readable recording medium. The computer readable recording medium may be any data recording device that can store data read by a computer system. Examples of computer-readable recording media may include a ROM, a RAM, a compact disc (CD)-ROM, a magnetic tape, a floppy disk, an optical data storage device, and carrier waves (such as data transmission through the Internet or the like) . The computer readable recording medium can also be distributed over network-coupled computer systems so that the computer readable program code is stored and executed in a distributed fashion. In addition, functional programs, codes, and code segments for implementing various example embodiments of the present invention can be easily understood by programmers skilled in the art to which the present invention pertains.

It will also be appreciated that apparatuses and methods according to various example embodiments of the present invention may be implemented in the form of hardware, software or a combination of hardware and software. The software can be stored in a volatile or non-volatile memory device (such as for example a ROM, irrespective of whether it is erasable or rewritable), in a memory (such as for example a RAM, a memory Chip and an integrated circuit (IC)) or stored in an optical/magnetic recordable and machine (for example, a computer) readable storage medium (such as for example a CD, a digital versatile disc (DVD), a magnetic disk and a tape). It will be appreciated that the methods according to various example embodiments of the present invention may be implemented by a computer or mobile terminal comprising a controller or by means comprising such a memory or computer, and the memory may be suitable for storing the An example of a machine-readable storage medium for one or more programs of instructions of example embodiments of the invention.

Accordingly, the present invention includes programs and a machine (a computer or the like) readable storage medium storing such programs containing program codes for implementing the apparatus and methods as set forth in the appended claims to this specification. Furthermore, such a program may be transmitted electronically through any medium, such as a communication signal transmitted through a wired or wireless connection, and the present invention suitably includes equivalents thereof.

It should be understood that although the present invention has been described with reference to the exemplary embodiments of the present invention, the exemplary embodiments of the present invention disclosed in the specification and drawings are only specific examples for the purpose of easily describing the technical content of the present invention and facilitating The invention is understood and is not intended to limit the scope of the invention. Furthermore, the above-described example embodiments according to the present invention are merely illustrative, and those of ordinary skill will understand that various modifications and equivalent other embodiments may be implemented from the given example embodiments. Therefore, the true technical scope of the present invention should only be determined by the scope of the accompanying invention claims.

100: server device 200: user device 210: Input/Output Section 220: communicator 230: Storage 240: Processor 301: Operation 303: Operation 305: Operation 307: Operation 401: First Ad Category 403: Second Ad Category 405: third ad category 407: Fourth Ad Category 409: Fifth ad category 411: common advertising category 601: specific items

FIG. 1 is a view for describing an advertisement message providing system in which an operation method of an electronic device for providing an advertisement message according to various example embodiments may be implemented.

2 is a diagram illustrating a configuration of each of a server device and a user device according to various example embodiments.

FIG. 3 is a diagram illustrating an operation method of an electronic device for providing an advertisement message according to various example embodiments.

4 is a diagram illustrating an example of an advertisement category corresponding to a user's activity history.

FIG. 5 is a graph showing the priority of advertisement categories corresponding to the user's activity history.

FIG. 6 is a view illustrating an example of a user interface (UI)/user experience (UX) for providing an advertising message, according to various example embodiments.

301: Operation

303: Operation

305: Operation

307: Operation

Claims (19)

A method for providing an advertisement message via an electronic device, the method comprising: Identify the identification information of a user who provides a service through the electronic device and the activity history information of the user of the service; Based on the identifying information and the activity history information, identify information about one or more advertising categories for the user; determining ad content for an ad category determined according to a priority of the one or more ad categories based on the campaign history information; and One of the first advertisement messages containing the advertisement content is provided. The method of claim 1, wherein the activity history information includes information about searches based on a keyword through the service, and The ad content includes information about one of the search results corresponding to the keyword. The method of claim 1, wherein the activity history information includes information about a specific item information page checked through the service, and The ad content contains information about the specific item information page. The method of claim 1, wherein the activity history information includes information about a specific item information page checked via an external link, and The ad content contains information about the specific item information page. The method of claim 1, wherein the activity history information includes information about an item listing selected by the user, and The advertisement content includes information about at least one item among the items included in the list of items. The method of claim 1, wherein the activity history information contains information about an item purchased by the user, the ad contains information about the purchased item, and The first advertisement message is transmitted within a time period determined based on a time when the user purchases the item. The method of claim 1, wherein The priority of the one or more advertisement categories is determined based on a number of users corresponding to each of the one or more advertisement categories and according to sales of each of the one or more advertisement categories. Such as the method of claim 7, wherein determining the one ad category in descending order of the priority among the one or more ad categories, and When it is inappropriate to provide an advertisement message based on an advertisement category having a high priority among the one or more advertisement categories, an advertisement category having a next priority is determined as the advertisement category. Such as the method of claim 8, wherein determining the ad category as corresponding to a first ad category for information about an item list selected by the user and included in the activity history information, the first ad category has the highest priority among the one or more ad categories, and Information about a first item included in the list of items is included in the advertisement content. As the method of claim 9, wherein When a plurality of items are included in the item list, the first item among the plurality of items is determined based on the inflow rate of the user's item information page on the service. As the method of claim 9, wherein When a plurality of items are included in the item list, the first item among the plurality of items is determined based on an order in which the user adds the item to the item list. As the method of claim 9, wherein When providing an ad message based on the first ad category is inappropriate, a second ad category will correspond to information on an item information page for a particular item checked through the service and included in the activity history information identified as that one ad category, and Information about an item information page of a second item included in the specific item is included in the advertisement content. The method of claim 12, wherein When a plurality of items are included in the specific item, the second item is determined as one of the plurality of items having the highest influx rate of an item information page of the user on the service. The method of claim 12, wherein When it is inappropriate to provide an advertisement message based on the second advertisement category, determining a third advertisement category corresponding to information about an item purchased by the user included in the activity history information as the advertisement category, and Information about a third item included in the purchased item is included in the advertisement content. The method of claim 1, further comprising: determining one or more time zones for providing advertisement messages corresponding to each of the one or more advertisement categories based on the priority of the one or more advertisement categories, The first advertisement message is provided in a specific time zone for providing the advertisement message corresponding to the one advertisement category among the one or more time zones for providing the advertisement message. The method of claim 1, further comprising: classify the plurality of users whose activity history against the service is collated into one or more user groups corresponding to each of the one or more advertising categories based on the priority of the one or more advertising categories Group; determining one or more time zones for providing advertising messages to each of the one or more user groups in descending order of priority corresponding to the advertising category; and An advertisement message is provided to the plurality of users based on the one or more advertisement categories and the one or more time zones for providing the advertisement message. The method of claim 16, further comprising: determine a specific time zone for serving advertising messages to those remaining users whose activity history for the service has not been checked; and Based on the specific time zone used to provide the advertising message, the remaining users are provided with an advertising message including common advertising content. An electronic device for providing an advertising message, the electronic device comprising: a processor; and one or more memories configured to store one or more instructions, wherein the one or more instructions, when executed by the processor, cause the processor to perform: Identify the identification information of a user who provides a service through the electronic device and the activity history information of the user of the service; Based on the identifying information and the activity history information, identify information about one or more advertising categories for the user; determining ad content for an ad category determined according to a priority of the one or more ad categories based on the campaign history information; and One of the first advertisement messages containing the advertisement content is provided. A user equipment for outputting an advertisement message, the user equipment comprising: a processor; and one or more memories configured to store one or more instructions, wherein the one or more instructions, when executed by the processor, cause the processor to perform: Obtain the identification information of a user who provides a service through an electronic device and the activity history information of the user of the service; transmit the identification information and the activity history information to the electronic device; receiving a first advertising message from the electronic device including advertising content intended for the user; and outputting the first advertising message, and The advertisement content is determined based on an advertisement category determined according to a priority of one or more advertisement categories corresponding to the activity history information.

Images