TW202213222A - Intelligent media channel system and selling and marketing integration method thereof wherein at least one display terminal displays commodity information, an activity deadline and a corresponding commodity label of a commodity - Google Patents

Abstract

The present invention relates to an intelligent media channel system and a selling and marketing integration method thereof, wherein at least one display terminal displays commodity information, an activity deadline and a corresponding commodity label of a commodity. When a user uses a mobile device to read the commodity label, he can connect to a website corresponding to the commodity label for selling or marketing activities. The intelligent media channel platform records a plurality of order information including the reading time, the point location information, the related user journey record, and the settlement information and marketing rule of an ordered commodity after the user reads the commodity label, and judges whether the reading time is within the activity deadline and whether the operation of the display terminal complies with the marketing rule. If so, a promotional offer is provided. According to this invention, the display terminal is set on a dissemination point location outside a home, which not only can improve the advertisement benefit and increase the sales volume, but also optimize the purchase intention of a consumer within the live time.

Description

Intelligent media channel system and sales and marketing integration method

The present invention relates to a system for integrating sales method and marketing, in particular to an intelligent media channel system and a method for integrating sales and marketing.

Online shopping has become an increasingly popular way of consumption, and in the era of one smartphone per person, consumers can shop online anytime, anywhere through their smart phones. Therefore, how to make consumers willing to use smartphones to order online as soon as they see the advertisements through advertising marketing is a problem that advertisers, media companies and distributors need to think about.

The current outdoor advertising space can only simply promote products or guide shopping through static two-dimensional barcodes, which only has pure advertising benefits and cannot quantify sales benefits. Even if the exposure of the advertisement is high and the click-through rate is high, the sales volume cannot be increased. Because there is no advantage in price, consumers are more willing to compare the price carefully after seeing the advertisement. For distributors and media companies, in addition to having more advantages in commodity prices, they cannot reduce profits.

In view of this, the present invention proposes an intelligent media channel system and its sales and marketing integration method to effectively solve these problems in the above-mentioned scenarios, and create new application scenarios through this invention. , such as random outdoor space, traditional shelves around, and temporary department store cabinets and other outdoor scenes, the specific structure and implementation will be described in detail below:

The main purpose of the present invention is to provide an intelligent media channel system and its sales and marketing integration method, which combine advertising media with sales channels. The cheaper the price, not only can you increase the exposure of the product through advertising, but also increase the sales volume by taking advantage of the price reduction of the event.

Another object of the present invention is to provide an intelligent media channel system and a method for integrating sales and marketing thereof. The display terminal is installed at the out-of-home dissemination point, whether static or dynamic billboards can increase the exposure of advertisements and enhance the effectiveness of activities. Sales and attendance.

Yet another object of the present invention is to provide an intelligent media channel system and a method for integrating sales and marketing thereof, through which consumers read product labels on advertisements and then connect to the intelligent media channel platform for sales or marketing activities, In addition to quantifying the advertising performance, it can also parameterize the point of sale, and obtain data including but not limited to the consumer model of the point-to-point mobile crowd, sales product information, location, time, quantity, and amount.

In order to achieve the above object, the present invention provides an intelligent media channel system, comprising: at least one display terminal, disposed at at least one point of sale, for displaying the commodity information, activity period and corresponding commodity information of at least one of the plurality of commodities. a plurality of commodity labels; and an intelligent media channel platform for realizing sales and marketing activities, including: a database, storing commodity information and sales information of the commodities; a label generating module, electrically connected to the database, using In order to generate the product labels corresponding to the corresponding products, the product label contains a URL, and the URL is the sales URL of the product or the webpage of the marketing activities; an order receiving module, which records at least one user reading the product The plurality of order information behind the label, including at least one reading time, location information, related user journey records, checkout information and one-line marketing rules for the at least one user to order goods at the sales website; and a The order processing module is electrically connected to the database and the order receiving module, and judges whether the reading time is within the activity period and whether the operation of the display terminal complies with the marketing rules according to the order information, and if so, provides A promotional offer.

According to an embodiment of the present invention, the checkout information includes the commodity prices when the user ordered the commodities.

According to an embodiment of the present invention, the commodity information of the commodities includes commodity name, commodity quantity, commodity price, activity period and the marketing rules, and the marketing rules include price reduction level, point acquisition and exchange mechanism, and online and offline store cooperation. at least one of the modes.

According to an embodiment of the present invention, the price reduction level is the commodity price corresponding to the threshold value of different sales volume, when the sales volume of any one of the commodities reaches the threshold value of the commodity within the activity period, the The price reduction level determines the commodity price corresponding to the threshold value, so as to reduce the commodity price of the commodity.

According to an embodiment of the present invention, the commodity tag is a two-dimensional barcode, a near field communication tag (NFC tag) or a location-based service (LBS).

According to an embodiment of the present invention, when the product labels are two-dimensional barcodes, the at least one user scans the product labels with a mobile device to read the URLs therein, and connects to the sales URLs of the products Or the webpage of the marketing activity, the webpage of the marketing activity is the game interactive webpage, the online and offline customer guide activity webpage.

According to an embodiment of the present invention, when the product label is a near field communication label, the at least one user uses a mobile device to sense the product labels to read the URLs in the product labels, and connect to the sales of the products The website or the webpage of the marketing activity. The webpage of the marketing activity is the game interactive webpage and the online and offline customer guide activity webpage.

According to an embodiment of the present invention, when the product label is a mobile positioning service, the at least one user uses a mobile device for positioning. If the position of the mobile device is within the preset range of the product labels, the products are The tag automatically transmits these URLs to the mobile device, and connects to the sales URL of the products or the webpage of the marketing activity. The webpage of the marketing activity is the game interactive webpage and the online and offline customer guide activity webpage.

According to an embodiment of the present invention, the at least one display terminal can be a static billboard or a dynamic display screen.

According to an embodiment of the present invention, when the at least one display terminal is a dynamic display screen, the order processing module transmits the lowered commodity price to the at least one display terminal to change the displayed commodity information.

According to an embodiment of the present invention, when the at least one display terminal is a static advertising billboard, it may further include a small dynamic screen, the small dynamic screen is connected to the intelligent media channel platform, and the order processing module will be lowered. The price of the product is sent to the small small dynamic screen to change the displayed product information.

According to an embodiment of the present invention, the database further stores the location information of the at least one display terminal to count the sales information of each of the sales points for the commodities.

The present invention further discloses a method for integrating sales and marketing of an intelligent media channel system, comprising the following steps: displaying, on at least one display terminal, product information, an activity period and a plurality of product labels corresponding to the corresponding products on at least one display terminal. At least one display terminal is set at at least one point of sale, and the product label includes a website, which is the website for sales of the products or the webpage of a marketing campaign; at least one user uses a mobile device to read the product label , and connect to the website; the intelligent media channel platform records the plural numbers after at least one user reads the product labels Ordering information, including at least one reading time, location information, related user journey records, checkout information and marketing rules for the at least one user to order the products at the sales website; and the intelligent media channel platform based on The order information determines whether the reading time is within the campaign period and whether the operation of the display terminal complies with the marketing rules, and if so, provides a promotional offer.

10: Intelligent media channel system

12: Display terminal

20: Intelligent media channel platform

202:Database

2022: Product Database

2024: Point Database

2026: Sales Library

2028: Point parameter database

204: Tag generation module

206: Order receiving module

208: Order Processing Module

210: Marketing Module

212: Customer Management Module

214: serial module

22: Product label

23: Small dynamic screen

24: Cloud Data Analysis Platform

30: Mobile Devices

FIG. 1 is a block diagram of an intelligent media channel system of the present invention.

FIG. 2 is a flow chart of the sales and marketing integration method of the intelligent media channel system of the present invention.

FIG. 3 is a schematic diagram of an embodiment of an intelligent media channel system according to the present invention.

The present invention provides an intelligent media channel system and a sales and marketing integration method thereof, which applies the retail sales and marketing mode to the display terminal of the outdoor advertising billboard. The lower the price of the product, the lower the price of the product. Not only can it stimulate passing consumers to make purchases or participate in marketing activities through product labels, it can also quantify advertising benefits to facilitate subsequent advertising benefit analysis.

Please refer to FIG. 1 and FIG. 2 at the same time, which are respectively a block diagram of an intelligent media channel system and a flow chart of a sales and marketing integration method of the present invention.

The intelligent media channel system 10 of the present invention includes at least one display terminal 12 and an intelligent media channel platform 20, wherein the display terminal 12 is disposed at at least one point of sale, and is used to display the commodity information, the activity period and the time limit of at least one of the plurality of commodities. The product labels 22 corresponding to the products respectively. The display terminal 12 is a dissemination point set outside the home, and can be a static outdoor billboard or a dynamic outdoor display screen. screen. If the display terminal 12 is a dynamic display screen, it can be connected to the smart media channel platform 20 through a wireless, wired network or directly electrically. In this way, not only product information can be received, but multiple products can be displayed in turn in a carousel. The product labels 22 corresponding to each product are displayed on the display terminal 12 one by one along with the rotation, so that the user can read the website address in the product label 22 through a mobile device. If the display terminal 12 is a static outdoor signboard, in addition to printing the product label 22 on it, a small dynamic screen 23 can be additionally installed, which can be connected to the smart media channel platform through wireless, wired network or direct electrical connection. 20, to play advertisements of single or multiple commodities and corresponding commodity labels. In another embodiment not shown, the product labels 22 can also be dynamically generated with individual products and displayed on the small dynamic screen 23 . The mobile device can be a smart phone or other electronic device with scanning or sensing function and network connection function. Generally speaking, the display terminal 12 can be installed in a place with a large flow of people, such as a department store, a hypermarket, a business district, etc., in order to achieve maximum advertising benefits.

The intelligent media channel platform 20 is used to realize sales and marketing activities, and includes a database 202 , a label generating module 204 , an order receiving module 206 and an order processing module 208 . The database 202 further includes a commodity database 2022 , a one-point database 2024 , a sales database 2026 and a one-point parameter database 2028 . The commodity database 2022 stores commodity information and sales information of a plurality of commodities, and the commodity information includes commodity name, commodity quantity, commodity price, activity period and marketing rules. The sales database 2026 stores sales information, including the sales volume of each commodity. Further, the sales information can further cover the sales volume of each commodity at each point of sale (corresponding to the position of the display terminal). Marketing rules include at least one of price reduction levels, point acquisition and exchange mechanisms, and online and offline store cooperation models. The label generation module 204 is electrically connected to the database 202 for generating commodity labels 22 corresponding to the commodities, each commodity label includes a website, and the website is the website for the sale of the commodities or the one of the marketing activities. Web page. The order receiving module 206 is used to record the user to read the business Plural order information after the product label 22, including reading time, location information, related user journey records, checkout information for the user to order the product on the sales website, and one-line marketing rules, this checkout information includes the user ordering the product The current commodity price, and the checkout information may include the order method and recipient address, etc. The order method may be pre-order, deposit payment, cash on delivery, etc., in response to commodity prices that may change at any time. The order processing module 208 is electrically connected to the database 202 and the order receiving module 206, and according to the order information, judges whether the reading time is within the activity period and whether the operation of the display terminal complies with the marketing rules, and if so, provides a promotion discount. Taking the marketing rule as an example of the group purchase model, if the sales volume of any product reaches the threshold value of the product within the activity period of the product, the product price will be reduced. When the activity period expires, the commodity price is determined according to the sales volume at that time, and the follow-up shipping operation is carried out to the user according to the checkout information in the group purchase order.

If the display terminal 12 is a dynamic display screen, it is connected to the intelligent media channel platform 20 via the network, and can receive the product information and product label 22 in real time, and display the product name, product picture, event period and other information in the product information. come out. In addition, if the display terminal 12 is a dynamic display screen, the lowered commodity price can be transmitted to the display terminal in real time to change the commodity information displayed thereon. If the above information is applied to the static display terminal 12 , it will be displayed on the dynamic screen 23 .

In addition, the product label 22 may further include information of the display terminal 12, such as the serial number of the display terminal 12, so as to know which display terminal 12 the user is reading the product label 22 for sales and marketing activities, and the display can be further analyzed. Performance of the point of sale of the terminal 12 .

In the present invention, a customer management module 212 is used to store the information of suppliers, advertisers and consumers for customer data management. In addition, the present invention also includes a serial connection module 214, which is an open data API, which can be connected with the API of a third-party service.

The sales and marketing integration method of the intelligent media channel system 10 of the present invention includes the following steps. First, in S10, at least one display terminal 12 displays the product information of at least one of the plurality of products, the activity period and the product label 22 corresponding to the product, and displays The terminal 12 is set at at least one point of sale, and the product label 22 includes a website of the product, which is the website of the product for sale or the webpage of a marketing activity; in step S12, the user uses a mobile device to read the product label 22 , and connect to the website in the product label 22; in step S14, the intelligent media channel platform 20 records the plural order information after the user reads the product label 22, including the reading time, location information, and related user journey records 2. Checkout information and one-line marketing rules for the user to order commodities on the sales website; then, in step S16, the intelligent media channel platform 20 judges whether the user's reading time is within the activity period and the display terminal according to the order information. Whether the operation complies with the marketing rules, if so, provide a promotional offer. For example, if the reading time is within the activity period and the sales volume of the product reaches the threshold value of the product, a preferential product price will be provided to the user. If the reading time exceeds the time limit, the preferential product price cannot be purchased. For another example, if the reading time is within the event period, but the interactive mini-game has not been passed, the promotional discount cannot be obtained.

The price reduction level included in the product information is the basis for reducing the product price of the product. The product price corresponding to the threshold value of the sales volume of different products is different. For example, the original price of product A is 100 yuan, if the sales volume reaches 10, the group purchase price is 95 yuan, and if the sales volume reaches 50, the group purchase price 90 yuan...and so on. In this example, the sales volume of 10 and 50 is the threshold value of A commodity, and the corresponding commodity price reduction levels are 95 yuan and 90 yuan respectively. When the sales volume of any commodity reaches the threshold value within the activity period, the commodity price corresponding to the threshold value will be judged according to the price reduction level, so as to reduce the commodity price of the commodity.

In the present invention, the commodity tag 22 on the display terminal 12 may be a two-dimensional barcode, a near field communication tag (NFC tag) or a location-based service (Location-Based Service, LBS). When the product label 22 is a two-dimensional bar code, the user scans the two-dimensional bar code with a mobile device to read the website address, so as to connect to the sales website of the product or the website of the marketing activity, and the website of the marketing activity is a game Interactive web pages, online and offline customer guide activity web pages. When the commodity tag 22 is a NFC tag, the NFC tag can be placed below or beside the display terminal 12, and a plurality of NFC tags can be moved to the sensing position in turn according to the commodity rotation. The user uses the mobile device to sense the near field communication tag to read the website address and connect to the product sales website or the website of the marketing activity. . When the product tag 22 is a mobile location service (LBS), the user uses the mobile device to locate, if the location of the mobile device is within the preset range of the mobile location service, for example, the mobile device and the mobile location service are in the same three bases If the distance between the mobile device and the mobile location service is less than the preset range, such as within 100 meters, the mobile location service automatically transmits the URL to the mobile device, and the user can click the URL to further Connect to the sales website of the product corresponding to the mobile location service or the webpage of the marketing activity. The webpage of the marketing activity is the game interactive webpage and the online and offline customer guide activity webpage.

In the present invention, the point database 2024 in the database 202 further stores the location information of the display terminal 12, so as to facilitate the subsequent statistics of the sales information of each display terminal 12 for these commodities, so as to know the customer groups of different sales points , such as age, gender, spending power and other statistics. In addition, the point parameter database 2028 in the database 202 also stores various related information of the point, including geographic location (administrative area), site conditions (such as commercial area type, station type, office area type, residential area type), commercial area Circle attributes (such as metropolitan business districts, residential business districts, office business districts, transit business districts, cultural and educational business districts Circle, entertainment business district, etc.), floor location (at the entrance of the gate, 3rd floor, 2nd floor) and point number, etc. The fields of the point parameter database 2028 remain flexible, and the related parameter fields can be expanded unlimitedly.

For example, as shown in FIG. 3, it is a schematic diagram of an embodiment of an intelligent media channel system of the present invention. In Fig. 3, the display terminals 12 are installed in major department stores. For example, the display terminals 12 for advertising products A are installed in Tianmu Sogo and Sogo in the East District, and the display terminals 12 for advertising products B are installed in Zhongshan Xinguang Mitsukoshi, Tianmu Xinguang Mitsukoshi and Zhongxiao. No. 22, Section 4, East Road, display terminals 12 for advertising C commodities are located at No. 63, Section 1, Nanjing East Road, No. 277, Section 5, Xinyi Road, and No. 99, Section 1, Zhongxiao East Road, etc. These location information will be stored in the database of the intelligent media channel platform 20 202. When the user scans the product label 22 on the display terminal 12 with the mobile device 30, the user will connect to the smart media channel platform 20 through the mobile device 30, and display the purchase page of the product. If the user orders a product, the purchased product item, location (the location of the display terminal 12 is known from the read product label 22 ), time, quantity, amount and consumer information will be transmitted to another cloud The data analysis platform 24 is used to conduct market research on each commodity corresponding to each point of sale. The order processing module 208 on the intelligent media channel platform 20 will process the user's order, and calculate the total sales volume of the commodity and the commodity price corresponding to the threshold. In addition, the current commodity price, the total purchase quantity, the heat of attention, the marketing level information, etc. can be transmitted to the display terminal 12 for display.

The intelligent media channel platform 20 further includes a marketing module 210, which includes but is not limited to group purchase/direct purchase pricing methods or marketing level information related to marketing rules. The group purchase/direct purchase pricing method sets the price reduction level for intelligence in the group purchase mode, and intelligent pricing in the direct purchase mode. Marketing level information may include timely interactive marketing tools, such as mobile location service game competitions, point and point score competitions, daily login competitions, treasure hunt tasks, online and offline merchant shopping guides and customer guides, etc. The marketing module 210 has the function of providing the display terminal 12 to display attention, marketing levels, and the like.

In the present invention, in addition to the group purchase mode, more marketing methods can also be combined to reduce commodity prices or provide electronic points/gifts, such as group purchase, direct purchase, game interaction, online and offline merchant shopping guide and customer guide marketing. rule. For example, when there are more people who follow and interact with each other, in addition to lowering the price of products, the points can also give back more electronic points or gift vouchers as rewards. For another example, if the marketing module 210 is used to score points through the level task game, in addition to lowering the commodity price for points that accumulate higher points, more electronic points/coupons can be given back as rewards.

The cloud data analysis platform 24 and the intelligent media channel platform 20 may be installed in the same backend server, or may be installed independently on different servers. The cloud data analysis platform 24 can analyze sales or sales including, but not limited to, the reading time, point information, related user journey records, checkout information and sales volume of each point of sale (that is, where the display terminal 12 is placed). The results of marketing activities can be used to obtain the flow of people, pricing strategies, sales trends, products and activities that are of interest to the public at different time periods, and the results of these cloud intelligent analysis can be provided to advertisers, media companies and channel operators for reference. , to expand the scope of application of the present invention.

Since the commuting routes of office workers are roughly fixed, repeated viewing of product advertisements and falling prices will increase their willingness to buy. Therefore, the present invention combines the marketing mode of retail with advertising, not only can use various promotion modes of retail to attract more consumers to buy commodities with lower prices, but also use the advertising billboard as a display terminal, which is equivalent to an outdoor salesman, which can assist Channel sales. And through the statistics of the sales volume of the display terminal at each point of sale, the display terminal is equivalent to a department store counter, and the consumer model of each point can be obtained, including the sales product information, location, time, quantity, amount and other data. A bit of advertising performance quantification. In this way, quantified advertising benefits and commodity sales can be provided to advertisers, media dealers, and channel operators, so as to improve the efficiency of media purchasing decision-making and accurately market to the correct target customers. Furthermore, a programmed intelligent media channel system for outdoor locations can be established.

In addition, when the present invention combines game interaction and advertising as a marketing mode, it can not only attract users by using the fun of the game, but also provide users with bonuses, points and other preferential benefits through the results of the interactive game, allowing users to purchase Commodities can be directly discounted, which reduces the price of commodities in disguise. Therefore, both game interaction and retail marketing models can give users more favorable commodity prices and increase users' desire to buy. In order to get higher bonuses or point discounts, users may repeat the game for many times, and as a result, the advertising efficiency will also increase.

Only the above descriptions are only preferred embodiments of the present invention, and are not intended to limit the scope of the present invention. Therefore, all equivalent changes or modifications made according to the features and spirits described in the scope of the application of the present invention shall be included in the scope of the application for patent of the present invention.

10: Intelligent media channel system

12: Display terminal

20: Intelligent media channel platform

202:Database

2022: Product Database

2024: Point Database

2026: Sales Library

2028: Point parameter database

204: Tag generation module

206: Order receiving module

208: Order Processing Module

210: Marketing Module

212: Customer Management Module

214: serial module

22: Product label

23: Dynamic Screen

Claims (23)

An intelligent media channel system, comprising: At least one display terminal, disposed at at least one point of sale, used to display the product information of at least one of the plurality of products, the activity period and the plurality of product labels corresponding to the corresponding products; and An intelligent media channel platform to enable sales and marketing activities, including: a database to store commodity information and sales information of such commodities; A label generating module is electrically connected to the database for generating the product labels corresponding to the corresponding products, and the product labels include a website address, which is the sales website of the products or the information of the marketing activities. Web page; An order receiving module that records multiple order information after at least one user reads the product labels, including at least one reading time, location information, relevant user journey records, and the at least one user's order from the sales website one of the billing information and marketing rules for those products; and An order processing module, electrically connected to the database and the order receiving module, according to the order information to determine whether the reading time is within the activity period and whether the operation of the display terminal complies with the marketing rules, and if so, A promotional offer is offered. The intelligent media channel system of claim 1, wherein the checkout information includes commodity prices when the user orders the commodities. The intelligent media channel system according to claim 1, wherein the commodity information of the commodities includes commodity name, commodity quantity, commodity price, activity period and the marketing rules, the Marketing rules include at least one of price reduction levels, point acquisition and exchange mechanisms, and online and offline store cooperation models. The intelligent media channel system according to claim 3, wherein the price reduction level is the commodity price corresponding to the threshold value of different sales volume, when the sales volume of any one of the commodities or the popularity of participating in the marketing activity is in the When the threshold value of the product is reached within the campaign period, the price of the product corresponding to the threshold value will be judged according to the price reduction level, so as to reduce the product price of the product. The intelligent media channel system according to claim 1, wherein the commodity tag is a two-dimensional barcode, a near field communication tag (NFC tag) or a Location-Based Service (LBS). The intelligent media channel system as claimed in claim 5, wherein when the product label is a two-dimensional barcode, the at least one user scans the product label with a mobile device to read the web address therein, so as to connect to the product label The sales website of such products or the webpage of the marketing activity, the webpage of the marketing activity is the game interactive webpage, the online and offline customer guide activity webpage. The intelligent media channel system of claim 5, wherein when the product label is a near field communication label, the at least one user uses a mobile device to sense the product label to read the URLs in the product label, and connect the Go to the sales website of these products or the webpage of the marketing activity. The webpage of the marketing activity is the game interactive webpage and the online and offline customer guide activity webpage. The intelligent media channel system according to claim 5, wherein when the product label is a mobile positioning service, the at least one user uses a mobile device for positioning, if the position of the mobile device is within the preset range of the product labels within the product tags, the URLs will be automatically sent to the mobile device, and connected to the sales URLs of the products or the webpages of the marketing activities. The webpages of the marketing activities are game interactive webpages, online and offline customer guides event web page. The intelligent media channel system as claimed in claim 1, wherein the at least one display terminal is an out-of-home communication point, including a static advertising billboard or a dynamic display screen. The intelligent media channel system of claim 9, wherein when the at least one display terminal is a dynamic display screen, the at least one display terminal is connected to the intelligent media channel platform, and the order processing module will downgrade the commodity The price is transmitted to the at least one display terminal to modify the displayed commodity information. The intelligent media channel system according to claim 9, wherein when the at least one display terminal is a static billboard, it may further include a small dynamic screen, the small dynamic screen is connected to the intelligent media channel platform, and the order The processing module transmits the lowered commodity price to the small dynamic screen to change the displayed commodity information. The intelligent media channel system as claimed in claim 1, wherein the database further stores the location information of the at least one display terminal to count the sales information of each of the sales points for the commodities. A sales and marketing integration method for an intelligent media channel system, comprising the following steps: Display at least one display terminal of at least one of the plurality of commodities, the activity period and the plurality of commodity labels corresponding to the corresponding commodities, the at least one display terminal is set at at least one point of sale, and the commodity label contains a website address , which is the website for the sale of the product or the website for the marketing campaign; At least one user uses a mobile device to read the product label and connect to the website; The intelligent media channel platform records multiple order information after at least one user reads the product labels, including at least one reading time, location information, related user journey records, Checkout information and marketing rules for the at least one user to order the merchandise at the sales website; and According to the order information, the intelligent media channel platform judges whether the reading time is within the activity period and whether the operation of the display terminal complies with the marketing rules, and if so, provides a promotional offer. The sales and marketing integration method of an intelligent media channel system as claimed in claim 13, wherein the checkout information includes the commodity price when the user orders the commodities. The sales and marketing integration method of an intelligent media channel system as described in claim 13, wherein the commodity information of the commodities includes commodity name, commodity quantity, commodity price, activity period and the marketing rules, and the marketing rules include price reduction levels, At least one of the point acquisition and exchange mechanism and the online and offline store cooperation mode. The sales and marketing integration method of an intelligent media channel system according to claim 15, wherein the price reduction level is the commodity price corresponding to the threshold value of different sales volume or the popularity of participation in marketing activities, when any one of the commodities When the sales volume of the product reaches the threshold value of the product during the campaign period, the price of the product corresponding to the threshold value will be judged according to the price reduction level, so as to reduce the product price of the product. The sales and marketing integration method of an intelligent media channel system according to claim 13, wherein the commodity tag is a two-dimensional barcode, a near field communication tag (NFC tag) or a Location-Based Service (LBS). The sales and marketing integration method of an intelligent media channel system as claimed in claim 17, wherein when the product label is a two-dimensional barcode, the at least one user scans the product label with a mobile device to read the product labels. URL to link to the sales network for those products The website or the website of the marketing activity, the website of the marketing activity is the game interactive webpage, the online and offline customer guide activity webpage. The sales and marketing integration method of an intelligent media channel system according to claim 17, wherein when the product label is a near field communication label, the at least one user uses a mobile device to sense the product label to read the product label. and other websites, and link to the sales website of these products or the webpage of the marketing activity, the webpage of the marketing activity is the game interactive webpage and the online and offline customer guide activity webpage. The sales and marketing integration method of an intelligent media channel system according to claim 17, wherein when the product label is a mobile location service, the at least one user uses a mobile device to locate, if the location of the mobile device is in the If the product label is within the preset range of the product label, the product label automatically transmits the URLs to the mobile device, and connects to the sales URL of the product or the webpage of the marketing activity, which is the game interactive webpage. , Online and offline guide activities webpage. The sales and marketing integration method of an intelligent media channel system as claimed in claim 13, wherein the at least one display terminal is an out-of-home dissemination point, including a static advertising billboard or a dynamic display screen, when the at least one display terminal is a dynamic display terminal When displaying the screen, the at least one display terminal is connected to the intelligent media channel platform, and the intelligent media channel platform further transmits the lowered commodity price to the at least one display terminal to change the displayed commodity information. The sales and marketing integration method of an intelligent media channel system according to claim 21, wherein when the at least one display terminal is a static advertising billboard, it may further include a small dynamic screen, the small dynamic screen and the intelligent media channel The platform is connected and the order is processed The module transmits the lowered price of the product to the small dynamic screen to change the displayed product information. The sales and marketing integration method of the intelligent media channel system as claimed in claim 13, wherein the database further stores the location information of the at least one display terminal to count the sales information of each of the sales points for the commodities.

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