TW202133057A - Method and platform for matching supply and demand between a real environment and a virtual environment - Google Patents
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本發明是關於媒合推廣的技術領域,特別是一種能夠在虛擬環境與現實環境中串連供應方、推廣方與需求方生態的虛實供需媒合方法及其平台。The invention relates to the technical field of matching promotion, in particular to a virtual and real supply-demand matching method and a platform thereof that can connect suppliers, promoters and demand-side ecology in a virtual environment and a real environment.
傳統的實體店面交易方式,是供應商經由通路讓消費者購買的模式;隨著網際網路的普及,實體店面銷售模式轉為電商的銷售模式,電商取代了原有的通路,讓供應商的產品可以上架到網際網路,讓消費者可以通過網際網路購買商品。The traditional brick-and-mortar store transaction method is a mode in which suppliers allow consumers to buy through channels; with the popularization of the Internet, the physical store sales model has been transformed into an e-commerce sales model. The products of merchants can be put on the Internet, so that consumers can purchase goods through the Internet.
隨著自媒體、網紅、團購等相繼出現,讓銷售模式又更佳的不同,消費者會基於信賴度、性價比、維修保固、推薦等因素,選擇特定的銷售渠道進行消費,亦即對於媒體、網紅、團購而言,其自身就擁有來自於消費者的需求數量;然而,傳統的電商或是購物平台無法滿足前述的銷售模式。With the emergence of self-media, Internet celebrities, group purchases, etc., which make the sales model better and different, consumers will choose specific sales channels for consumption based on factors such as trustworthiness, cost-effectiveness, maintenance and warranty, and recommendation. In terms of Internet celebrities and group buying, they have their own demand from consumers; however, traditional e-commerce or shopping platforms cannot meet the aforementioned sales model.
有鑑於此,本發明提出一種虛實供需媒合方法及其平台,其可解決習知技術的缺點。In view of this, the present invention proposes a virtual and real supply-demand matching method and platform thereof, which can solve the shortcomings of the conventional technology.
本發明之第一目的提供一種虛實供需媒合方法,係藉由媒合端串起推廣端與供應端而達到銷售商品給消費端的目的。The first object of the present invention is to provide a virtual and real supply-demand matching method, which achieves the purpose of selling goods to the consumer by connecting the promotion end and the supply end together by the matching end.
本發明之第二目的根據前述的虛實供需媒合方法,推廣端可以基於市場靈敏度、消費族群的信賴感等因素,增加消費端消費意願的目的。The second object of the present invention is based on the aforementioned virtual and actual supply-demand matching method. The promotion end can increase the consumption willingness of the consumer based on factors such as market sensitivity and consumer group trust.
本發明之第三目的根據前述的虛實供需媒合方法,推廣端可以藉由需求模組進行跨平台(例如社群網站、即時通、電子佈告欄等)的消費端管理,以藉由單一模塊進行多平台的推廣的目的。The third object of the present invention is based on the aforementioned virtual and real supply-demand matching method. The promotion end can use the demand module to perform cross-platform (such as social networking sites, instant messaging, electronic bulletin boards, etc.) consumer end management through a single module The purpose of multi-platform promotion.
本發明之第四目的根據前述的虛實供需媒合方法,推廣端自一個或多個供應端取得需求產品,以推廣給消費端。The fourth object of the present invention is based on the aforementioned virtual and real supply-demand matching method, the promotion end obtains the required products from one or more supply ends, and promotes them to the consumer end.
本發明之第五目的根據前述的虛實供需媒合方法,推廣端可以創建商品的需求,以回饋供應端供應所需的創建商品。The fifth object of the present invention is based on the aforementioned virtual and real supply-demand matching method, the promotion end can create a demand for the product, so as to return the created product needed by the supply end.
本發明之第六目的根據前述的虛實供需媒合方法,媒合端將供應端的供給訊息進行去識別化,以確保媒合過程中,避免推廣端與供給端直接地進行私下媒合,損及消費端的權益。The sixth object of the present invention is based on the aforementioned virtual and real supply-demand matching method. The matching end de-identifies the supply information of the supply end to ensure that during the matching process, the promotion end and the supply end are not directly matched in private, which harms Consumer rights.
本發明之第七目的根據前述的虛實供需媒合方法,供應端根據一個或多個推廣者的需求,以獲得多重來源的訂單。The seventh object of the present invention is based on the aforementioned virtual and actual supply-demand matching method, and the supply end obtains orders from multiple sources according to the needs of one or more promoters.
本發明之第八目的根據前述的虛實供需媒合方法,供應端根據推廣端的需求提供相應的商品,以滿足消費端的需求。According to the eighth object of the present invention, according to the aforementioned virtual and actual supply-demand matching method, the supply end provides corresponding commodities according to the demand of the promotion end to meet the demand of the consumer end.
本發明之第九目的根據前述的虛實供需媒合方法,媒合端確保供應端與推廣端的交易與提供供應端與推廣端彼此進行評價。The ninth object of the present invention is based on the aforementioned virtual and real supply-demand matching method, the matching end ensures the transaction between the supply end and the promotion end and the supply end and the promotion end evaluate each other.
本發明之第十目的根據前述的虛實供需媒合方法,媒合端進行大數據演算,可以主動增加媒合成功率以進行精準的行銷。The tenth object of the present invention is based on the aforementioned virtual and real supply-demand matching method. The matching end performs big data calculations, which can actively increase the combined power of the medium for accurate marketing.
本發明之第十一目的根據前述的虛實供需媒合平台,以實現前述的虛實供需媒合方法。The eleventh object of the present invention is based on the aforementioned virtual-real supply-demand matching platform to realize the aforementioned virtual-real supply-demand matching method.
為達上述目的及其它目的,本發明係提供一種虛實供需媒合方法。虛實供需媒合方法鏈結一推廣端、一供應端與一消費端。虛實供需媒合方法包含步驟S1,係提供一需求模組,讓推廣端發出一需求訊息。其中,需求訊息相關於一需求產品。步驟S2,係提供一供應模組,讓供應端發出一供給訊息。其中,供給訊息相關於一供給產品。步驟S3,係提供一媒合模組鏈結需求模組與供應模組。步驟S4,係媒合模組接收需求訊息與供給訊息之至少一者。步驟S5,係媒合模組演算需求訊息與供給訊息,以在供給訊息符合需求訊息之後執行步驟S6,或供給訊息不符合需求訊息之後執行步驟S4。步驟,S6,係媒合模組將供給訊息進行去識別化處理以轉換為一商品訊息並傳送給需求模組。步驟S7,係需求模組將商品訊息推播消費端。步驟S8,係需求模組提供消費端在一虛擬路徑根據商品訊息發出相應於需求產品的一請求。步驟S9,係媒合模組接收需求,驅使供應模組讓供應端在一實體路徑供應供給產品,且消費端獲得供給產品。In order to achieve the above objectives and other objectives, the present invention provides a method for matching virtual and actual supply and demand. The virtual and real supply-demand matching method links a promotion end, a supply end and a consumer end. The virtual-real supply-demand matching method includes step S1, which is to provide a demand module for the promotion end to send out a demand message. Among them, the demand message is related to a demand product. Step S2 is to provide a supply module for the supply end to send a supply message. Among them, the supply message is related to a supply product. Step S3 is to provide a matching module linking the demand module and the supply module. Step S4, the matching module receives at least one of the demand message and the supply message. In step S5, the matching module calculates the demand message and the supply message to execute step S6 after the supply message meets the demand message, or execute step S4 after the supply message does not meet the demand message. In step S6, the matching module de-identifies the supply message to convert it into a commodity message and sends it to the demand module. Step S7, the demand module pushes the product information to the consumer. In step S8, the demand module provides a virtual path for the consumer to send a request corresponding to the demanded product according to the product information. Step S9, the matching module receives the demand, drives the supply module to let the supply end supply the supply product in a physical path, and the consumer end obtains the supply product.
為達上述目的及其它目的,本發明提供一種虛實供需媒合平台鏈結一推廣端、一供應端與一消費端。虛實供需媒合平台包含一需求單元、一供應單元與一媒合單元。需求單元能夠讓推廣端輸入一需求訊息。供應單元能夠讓供應端輸出一供給訊息。媒合單元連結需求單元與供應單元。媒合單元接收需求訊息與供給訊息,以演算需求訊息與供給訊息,而決定媒合推廣端與供應端。其中,媒合單元將去識別化的供給訊息發送給需求單元,以讓推廣端藉由一虛擬通路向消費端推廣相關於需求訊息的一需求產品,並由供應端藉由一實體通路向消費端提供相應於需求產品的一供給產品。In order to achieve the above and other objectives, the present invention provides a virtual and real supply-demand matching platform linking a promotion end, a supply end and a consumer end. The virtual and real supply-demand matching platform includes a demand unit, a supply unit, and a matching unit. The demand unit can allow the promotion end to input a demand message. The supply unit can allow the supply end to output a supply message. The matching unit connects the demand unit and the supply unit. The matching unit receives the demand information and the supply information, calculates the demand information and the supply information, and determines the matching promotion end and the supply end. Among them, the matching unit sends the de-identified supply message to the demand unit, so that the promotion end promotes a demand product related to the demand message to the consumer through a virtual channel, and the supplier sends the consumer through a physical channel The end provides a supply product corresponding to the demand product.
相較於習知技術,本發明之虛實供需媒合方法及其平台,讓推廣端可以輕易地藉由自身的優勢(例如魅力、市場靈敏度、獨特的見解等)進行商品的推廣與銷售,其自身不需要囤積商品,即可以將供應端生產的商品銷售給消費端,這樣子可以縮短供需兩端的等待期,以加快銷售的速度,其能夠達到商品需求與商品供應的平衡。Compared with the conventional technology, the virtual and real supply-demand matching method and platform of the present invention allow the promotion end to easily use its own advantages (such as charm, market sensitivity, unique insights, etc.) to promote and sell products. It does not need to stock up goods itself, that is, the goods produced on the supply side can be sold to the consumer side. This can shorten the waiting period between the supply and demand ends to speed up the sales speed, which can achieve a balance between the demand for goods and the supply of goods.
為充分瞭解本發明之目的、特徵及功效,茲藉由下述具體之實施例,並配合所附之圖式,對本發明做一詳細說明,說明如後:In order to fully understand the purpose, features, and effects of the present invention, the following specific embodiments are used in conjunction with the accompanying drawings to give a detailed description of the present invention. The description is as follows:
於本發明中,係使用「一」或「一個」來描述本文所述的單元、元件和組件。此舉只是為了方便說明,並且對本發明之範疇提供一般性的意義。因此,除非很明顯地另指他意,否則此種描述應理解為包括一個、至少一個,且單數也同時包括複數。In the present invention, "one" or "one" is used to describe the units, elements and components described herein. This is just for the convenience of description and provides a general meaning to the scope of the present invention. Therefore, unless it is clearly stated otherwise, this description should be understood to include one or at least one, and the singular number also includes the plural number.
於本發明中,用語「包含」、「包括」、「具有」、「含有」或其他任何類似用語意欲涵蓋非排他性的包括物。舉例而言,含有複數要件的一元件、結構、製品或裝置不僅限於本文所列出的此等要件而已,而是可以包括未明確列出但卻是該元件、結構、製品或裝置通常固有的其他要件。除此之外,除非有相反的明確說明,用語「或」是指涵括性的「或」,而不是指排他性的「或」。In the present invention, the terms "including", "including", "having", "containing" or any other similar terms are intended to cover non-exclusive inclusions. For example, an element, structure, product, or device that contains a plurality of elements is not limited to the elements listed herein, but may include those that are not explicitly listed but are generally inherent to the element, structure, product, or device. Other requirements. In addition, unless there is a clear statement to the contrary, the term "or" refers to the inclusive "or" rather than the exclusive "or".
請參考圖1,係本發明第一實施例之虛實供需媒合方法的方法流程圖。於圖1中,虛實供需媒合方法鏈結一推廣端、一供應端與一消費端。Please refer to FIG. 1, which is a method flowchart of a virtual-real supply-demand matching method according to the first embodiment of the present invention. In Figure 1, the virtual and real supply-demand matching method links a promotion end, a supply end and a consumer end.
虛實供需媒合方法起始於步驟S11,係提供一需求模組,讓推廣端發出一需求訊息,例如需求訊息可以是商品的規格、品項、數量、顏色、生產國、指定功能等。其中,需求訊息相關於一需求產品。值得注意的是,需求產品於此界定為實體的產品、無實體物呈現之服務內容或其組合。The virtual and real supply-demand matching method starts at step S11, which provides a demand module for the promotion end to send out a demand message. For example, the demand message can be the specification, item, quantity, color, production country, designated function, etc. of the product. Among them, the demand message is related to a demand product. It is worth noting that the demand product is defined here as a physical product, a service content that is not presented by a physical object, or a combination thereof.
步驟S12,係提供一供應模組,讓供應端發出一供給訊息,例如供給訊息可以是商品的規格、品項、數量、顏色、生產國、指定功能等,其可以相應於需求訊息。其中,供給訊息相關於一供給產品。值得注意的是,供給產品於此界定為實體的產品、無實體物呈現之服務內容或其組合。Step S12 is to provide a supply module for the supplier to send a supply message. For example, the supply message can be the specification, item, quantity, color, production country, designated function, etc. of the product, which can correspond to the demand message. Among them, the supply message is related to a supply product. It is worth noting that the supply products are defined as physical products, service content without physical objects, or a combination thereof.
步驟S13,係提供一媒合模組鏈結需求模組與供應模組。於本步驟中,需求模組與供應模組並不會直接地進行鏈結,而是透過媒合模組進行鏈結。其好處是,媒合端可以讓推廣端更加地專注於商品本身,且能夠自多個供應商取得商品而不必受到供應商的限制的缺失;供應商也可以不用爭取推廣端,解決了傳統商業手段必須透過惡意競爭(例如價格戰等)搶得推廣端但是卻損失了商品品質的缺失。Step S13 is to provide a matching module linking the demand module and the supply module. In this step, the demand module and the supply module are not directly linked, but are linked through a matching module. The advantage is that the matchmaking end allows the promotion end to focus more on the product itself, and can obtain products from multiple suppliers without being restricted by the supplier; the supplier can also solve the traditional business without fighting for the promotion end. Means must be through malicious competition (such as price wars, etc.) to grab the promotion end but at the expense of the lack of product quality.
步驟S14,係媒合模組接收需求訊息、供給訊息或其組合。於另一實施例中,媒合模組更可以紀錄需求訊息與供給訊息,以分析需求訊息與供給訊息的數據,進而對推廣端與供應端推薦頻繁的或潛力的需求產品,簡言之,媒合模組可以進行大數據的管理。In step S14, the matching module receives the demand message, the supply message, or a combination thereof. In another embodiment, the matching module can record demand information and supply information to analyze the data of demand information and supply information, and then recommend frequently or potential demand products to the promotion end and the supply end. In short, The matching module can manage big data.
步驟S15,係媒合模組演算需求訊息與供給訊息,以在供給訊息符合需求訊息之後執行步驟S16;若供給訊息不符合需求訊息之後,則執行步驟S14,重複地進行演算,直到訊息符合需求訊息。舉例而言,本步驟演算的方式可以為比對需求訊息中例如商品的規格等是否符合供給訊息的商品的規格。Step S15, the matching module calculates the demand message and the supply message to execute step S16 after the supply message meets the demand message; if the supply message does not meet the demand message, step S14 is executed, and the calculation is repeated until the message meets the demand message. For example, the calculation method in this step can be to compare whether the specification of the commodity in the demand message meets the specification of the commodity in the supply message.
於另外一實施例中,若供給訊息不符合需求訊息,媒合模組另外將不符合該需求訊息發送給供應模組,以促使供應端創造、生產及/或增加相應於需求產品的供給產品。In another embodiment, if the supply information does not meet the demand information, the matching module additionally sends the non-compliance message to the supply module to encourage the supply side to create, produce, and/or increase the supply products corresponding to the demand products .
步驟,S16,係媒合模組將供給訊息進行去識別化處理以轉換為一商品訊息並傳送給需求模組。於本步驟中,為了避免供給訊息中,特別是供應端的資訊洩漏推廣端,因此,對於例如供應端的資訊將進行識別化處理,讓推廣者專心於商品的推廣。對於媒合模組而言,由於知悉推廣者與供應者的訊息,因此,可以進行全面的管理。In step S16, the mediating module de-identifies the supply message to convert it into a commodity message and sends it to the demand module. In this step, in order to avoid the leakage of information in the supply information, especially the information on the supply end, the promotion end, therefore, for example, the information on the supply end will be identified, so that the promoter can concentrate on the promotion of the product. For the matching module, because it knows the information of the promoter and the supplier, it can be comprehensively managed.
步驟S17,係需求模組將商品訊息推播消費端。In step S17, the demand module pushes the product information to the consumer.
步驟S18,係需求模組提供消費端在一虛擬路徑根據商品訊息發出相應於需求產品的一請求。於本步驟中,虛擬路徑指的是透過例如社群網站、即時通、美團網、團購網等位於網際網路的渠道。In step S18, the demand module provides a virtual path for the consumer to send a request corresponding to the demanded product according to the product information. In this step, the virtual path refers to channels located on the Internet through social networking sites, instant messaging, Meituan.com, and groupbuy.com.
步驟S19,係媒合模組接收需求,驅使供應模組讓供應端在一實體路徑供應供給產品,且消費端獲得供給產品。於本步驟中,實體路徑指的是透過例如實體店面、郵寄、快遞、航運、陸運、空運等的渠道。於另一實施例中,本步驟更包含,供應端在實體路徑供應供給產品給媒合模組的驗證端,由驗證端確認供給產品的品質,以決定將供給產品提供給消費端。又於另外一實施例中,媒合模組接收來自於需求模組之消費端訊息,讓供應端在實體路徑供應供給產品給消費端。其中,消費端訊息例如可為相關於消費端與供應端的名稱、姓名、地址、聯繫方式等,讓供應端可以根據消費端訊息將供給產品透過實體路徑寄送給消費端。於另一實施例中,供應端可以根據推廣端的要求,以推廣端的名義寄送消費端。In step S19, the matching module receives the demand, drives the supply module to allow the supply end to supply the supply product in a physical path, and the consumer end obtains the supply product. In this step, the physical route refers to channels such as physical stores, mail, express, shipping, land transportation, air transportation, etc. In another embodiment, this step further includes that the supply end supplies the supplied product to the verification end of the matching module on the physical path, and the verification end confirms the quality of the supplied product to determine the supply of the product to the consumer end. In another embodiment, the matching module receives the consumer-side information from the demand module, and allows the supplier to supply products to the consumer in the physical path. Among them, the consumer information can be, for example, the name, name, address, contact information, etc. related to the consumer and the supplier, so that the supplier can send the supplied product to the consumer via a physical path based on the consumer's information. In another embodiment, the supply end may send to the consumer end in the name of the promotion end according to the requirements of the promotion end.
值得注意的是,前述的需求模組、供應模組與媒合模組之任意兩者可以建立在同一個伺服平台,亦即單一網站提供推廣端與供應端進行媒合;或於另外一個實施例,需求模組更可以建立(或橋接、嵌入)在社群網站、粉絲團、團購網、揪團網、即時通訊、應用程序等,以鏈結推廣端與消費端;或於另外一個實施例,供應模組更建立在經銷系統、電商平台、企業資源規劃管理系統(Enterprise resource planning)以鏈結供應端。It is worth noting that any two of the aforementioned demand module, supply module, and matching module can be built on the same server platform, that is, a single website provides the promotion end and the supply end for matching; or they can be implemented on another. For example, the demand module can be built (or bridged, embedded) on social networking sites, fan groups, group shopping networks, group networks, instant messaging, applications, etc., to link the promotion end and the consumer end; or implement it on another For example, the supply module is built on the distribution system, e-commerce platform, and enterprise resource planning to link the supply side.
又,為確保推廣端與供應端能夠順利地進行交易,虛實供需媒合方法另外提供收支付模組鏈結需求模組與供應模組,以在供應端與推廣端確認完成交易後,由收支付模組確保相關於需求產品的價金支付給供應端,和消費者能夠收到推廣者的需求產品。In addition, in order to ensure smooth transactions between the promotion side and the supply side, the virtual and real supply-demand matching method additionally provides the payment module linking the demand module and the supply module to confirm the completion of the transaction on the supply side and the promotion side. The payment module ensures that the price related to the product in demand is paid to the supply side, and consumers can receive the product demanded by the promoter.
又,虛實供需媒合方法另外提供評價模組鏈結需求模組與供應模組,以在供應端與推廣端確認完成交易後,由供應端與推廣端相互進行評價,以提升供應端與推廣端彼此的信賴程度。縱然推廣端與供應端彼此因媒合端的去識別化技術而無法直接知道對方的訊息,但是去識別化後的評價,反而能夠因為單次交易的結果,進行更直接的評價,因為雙方不知道彼此,只需要針對本次的交易進行更為客觀的評價,這樣子的評價在於媒合端可以受到完整的紀錄與分析,進而決定推廣端與供應端是否適合鏈結到媒合端。In addition, the virtual and real supply-demand matching method provides an evaluation module linking the demand module and the supply module, so that after the supply side and the promotion side confirm the completion of the transaction, the supply side and the promotion side will evaluate each other to improve the supply side and promotion The degree of trust between each other. Even though the promotion end and the supply end cannot directly know each other's information due to the de-identification technology of the matching end, the evaluation after de-identification can be more directly evaluated because of the result of a single transaction, because the two parties do not know For each other, we only need to make a more objective evaluation of this transaction. This evaluation is that the mediator can receive a complete record and analysis, and then determine whether the promotion side and the supply side are suitable for linking to the mediator.
請參考圖2,係本發明第二實施例之虛實供需媒合平台的方塊圖。於圖2中,虛實供需媒合平台10鏈結一推廣端2、一供應端4與一消費端6。Please refer to FIG. 2, which is a block diagram of a virtual and real supply-demand matching platform according to a second embodiment of the present invention. In FIG. 2, a virtual and real supply-
供需媒合平台10包含一需求單元12、一供應單元14與一媒合單元16。The supply and
需求單元12能夠讓推廣端2輸入一需求訊息DM。值得注意的是,需求訊息DM包含實體的產品、無實體物呈現之服務內容或其組合。The
供應單元14能夠讓供應端4輸出一供給訊息SM。值得注意的是,供給訊息SM包含實體的產品、無實體物呈現之服務內容或其組合。The
媒合單元16連結需求單元12與供應單元14。媒合單元16接收需求訊息DM與供給訊息SM,以演算需求訊息DM與供給訊息SM,而決定媒合推廣端2與供應端4。The matching
前述中,媒合單元16將去識別化的供給訊息SM發送給需求單元12,以讓推廣端2藉由一虛擬通路VP向消費端6推廣相關於需求訊息DM的一需求產品DP,並由供應端4藉由一實體通路RP向消費端6提供相應於需求產品DP的一供給產品SP。於本實施例中,需求產品DP同供給產品SP。In the foregoing, the matching
本發明在上文中已以較佳實施例揭露,然熟習本項技術者應理解的是,該實施例僅用於描繪本發明,而不應解讀為限制本發明之範圍。應注意的是,舉凡與該實施例等效之變化與置換,均應設為涵蓋於本發明之範疇內。因此,本發明之保護範圍當以申請專利範圍所界定者為準。The present invention has been disclosed in a preferred embodiment above, but those skilled in the art should understand that the embodiment is only used to describe the present invention and should not be construed as limiting the scope of the present invention. It should be noted that all changes and substitutions equivalent to this embodiment should be included in the scope of the present invention. Therefore, the protection scope of the present invention should be defined by the scope of the patent application.
S11-S19:方法步驟 2:推廣端 4:供應端 6:消費端 10:虛實供需媒合平台 12:需求單元 14:供應單元 16:媒合單元 DM:需求訊息 SM:供給訊息 VP:虛擬通路 DP:需求產品 RP:實體通路 SP:供給產品S11-S19: Method steps 2: Promotion end 4: supply side 6: Consumer 10: Virtual and real supply and demand matching platform 12: Demand unit 14: Supply unit 16: Matching unit DM: Demand message SM: Provide information VP: Virtual Path DP: Demand product RP: physical pathway SP: supply product
圖1係本發明第一實施例之虛實供需媒合方法的方法流程圖。 圖2係本發明第二實施例之虛實供需媒合平台的方塊示意圖。FIG. 1 is a method flowchart of a virtual and real supply and demand matching method according to the first embodiment of the present invention. 2 is a block diagram of a virtual and real supply-demand matching platform according to a second embodiment of the present invention.
S11-S19:方法步驟S11-S19: Method steps
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