TW201931166A - Information display method and apparatus, and electronic device - Google Patents

Abstract

An information display method and apparatus, and an electronic device. Said method comprises: determining a target display mode for target information selected by a user; when the target display mode is an augmented reality (AR) mode, acquiring a target visualization file generated on the basis of the target information and the AR technology; and playing back the target visualization file to the user, so as to display the target information to the user.

Description

Information display method, device and electronic device

The present invention relates to the field of information technology, and more particularly to an information display method, apparatus, and electronic device.

At present, the display of product information on the Internet is usually implemented by means of H5. For example, for Internet insurance products, the H5 page is usually used to list the terms of the insurance product's liability and obligation, the insurance product protection plan, and the insurance product claims process. The user can only drag the page up and down. Ways to read the relevant information yourself, making the information introduction (or display) very unintuitive. Therefore, a method of information display is needed to overcome the above technical problems.

The object of the present invention is to provide a method, a device and an electronic device for displaying information, which can intuitively display information and improve the novelty and interest of information display. To solve the above technical problem, the embodiment of the present invention is implemented as follows: In a first aspect, a method for displaying information is provided, including: determining a target display manner of target information selected by a user; and displaying the target in an augmented reality In the (AR) mode, a target visualization file generated based on the target information and the AR technology is acquired; the target visualization file is played to the user to present the information to the user. The second aspect provides a information display device, including: a determining unit, determining a target display manner in which the user selects the target information; and an obtaining unit, when the target display manner is an augmented reality AR mode, acquiring the target information based on the a target visualization file generated by the AR technology; a playback unit that plays the target visualization file to the user to display the target information to the user. In a third aspect, an electronic device is provided, comprising: a processor; and a memory arranged to store computer executable instructions that, when executed, use the processor to perform the following operations: determining a target selected by a user a target display mode of the information; when the target display mode is an augmented reality AR mode, acquiring a target visualization file generated based on the target information and the AR technology; playing the target visualization file to the user to The user displays the target information. In a fourth aspect, a computer readable medium is provided, the computer readable medium storing one or more programs, the one or more programs causing the electronic device to perform when executed by an electronic device including a plurality of applications The following operations are: determining a target display manner of the target information selected by the user; when the target display mode is augmented reality AR mode, acquiring a target visualization file generated based on the target information and the AR technology; playing the location to the user The target visualization file is to present the target information to the user. According to the technical solution provided by the embodiment of the present invention, the embodiment of the present invention acquires and plays a target generated based on the target information and the AR technology to the user when the display mode of the target information selected by the user is the augmented reality AR mode. Visualizing the file to present the target information to the user, and displaying the information to the user by playing the target visualization file generated based on the information and the AR technology to the user, enables the user to understand the information more intuitively, and makes the information display more novel and Interesting.

In order to enable those skilled in the art to better understand the technical solutions in the present invention, the technical solutions in the embodiments of the present invention will be clearly and completely described in conjunction with the drawings in the embodiments of the present invention. The embodiments are only a part of the embodiments of the invention, and not all of the embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present invention without departing from the inventive scope should be the scope of the present invention. 1 is a flow chart of a method of information presentation in accordance with one embodiment of the present invention. The method of Figure 1 is performed by an information display device. It should be understood that the solution of the embodiments of the present invention can be applied to the display of information related to insurance products. It is of course not excluded to apply the method of the embodiment of the present invention to the display of other information, such as the display of information related to other products other than the insurance product. As shown in FIG. 1, at S102, a target presentation manner of the target information selected by the user is determined. Optionally, in some embodiments, when the user accesses the information through the Internet, the user may be provided with multiple display modes, for example, the H5 mode display and the Augmented Reality (AR) mode display, based on the user. The choice determines how the target is selected by the user. Alternatively, as an example, the target information is information related to the target product. The target product may be, for example, a wealth management product, an insurance product, a daily necessities, or the like. The information related to the target product may be information that is included in the target product, or information obtained by comparing the target product with other products, where the information obtained by comparing the target product with other products may be, for example, the advantage information and disadvantage of the target product. Information and the right people, etc. Optionally, in some embodiments, the user can log in to the service platform to view information in the service platform. The service platform here may be any platform that can provide services for users. The service platform may be in the form of an application (Application, APP), and the APP may be installed on the terminal device, and the terminal device may be, for example, an AR-enabled mobile phone or a computer. , pad, and so on. Specifically, in some embodiments, the user can log in to the service platform by means of password, fingerprint authentication, or SMS authentication. For example, after the user logs in through the password, after the user enters the password on the login interface of the service platform, the service platform verifies whether the password input by the user is consistent with the password entered when the user registers with the service platform. If they are consistent, the user is allowed to log in to the service platform, otherwise the user is denied access to the service platform. Or the user uses the fingerprint authentication login as an example. After the user inputs the fingerprint information on the login interface of the service platform, the service platform verifies whether the fingerprint information input by the user on the login interface is consistent with the fingerprint information entered by the user when the service platform is registered. If they are consistent, the user is allowed to log in to the service platform; otherwise, the user is denied access to the service platform. Further, in the case that the user logs in to the service platform through fingerprint authentication or face authentication, the fingerprint image template or face may be updated with the fingerprint image or the face image collected during the authentication after each authentication is passed. Image template. Thereby, the fingerprint image template or the face image template can be made to reflect the latest biometric features of the user to the greatest extent, and the prevention and control performance against malicious attacks can be improved. At S104, when the target presentation mode is the augmented reality AR mode, the target visualization file generated based on the target information and the AR technology is acquired. Optionally, in some embodiments, acquiring the target visualization file generated based on the target information and the AR technology comprises: sending a download request to the server, the download request for requesting to download the target visualization file, the server A visualization file for storing information and AR technology generated to receive target visualizations from server feedback. In other words, the target visualization can be downloaded from the server. For example, the target information is information related to insurance products. Professional AR content creation companies can hire insurance products experts or operators to interpret the contents of insurance products, extract key information of insurance products and analyze insurance products. Characteristic information. The key information of the insurance product may include, for example, an exemption clause, premium, insurance amount, and guarantee period involved in an insurance product. The analysis of the characteristics of the insurance product may include, for example, an insurance product and other insurance products. What are the advantages of the ratio, what are the disadvantages, and what kind of people are suitable for the insurance product. These professional AR content creation companies then create visualizations based on key information and feature information and AR technologies of insurance products, and upload them to the server for subsequent downloads by terminal devices in need. Interpretation of insurance products by experts or operators can prevent the clauses in insurance products from being difficult to understand due to lengthy texts and lowering the purchase threshold of insurance products. Or, the target information is information related to wealth management products. The professional AR content creation company can hire wealth management product experts to interpret the wealth management products, extract the key information of the wealth management products and analyze the characteristics of the wealth management products. The key information of wealth management products can include, for example, the minimum purchase amount, the shortest purchase period, and the annualized rate involved in a wealth management product. The analysis of the characteristics of the wealth management products can include, for example, a wealth management product and other wealth management products. What are the advantages, what are the disadvantages, and what kind of people are suitable for the purchase of this wealth management product. After that, these professional AR content creation companies create visualization files based on the key information and feature information of the wealth management products and AR technology, and upload them to the server for subsequent downloading by the terminal equipment in need. Interpretation of wealth management products by financial experts can prevent users from purchasing inappropriate wealth management products and improve the user experience. Alternatively, as an example, the target information is information related to the target product. When storing a visualization file generated based on information and AR technology on the server, the visualization can be set. For example, when the target product is an insurance product, the visualization can be set based on the type of insurance company and insurance product providing the insurance product. When the server stores the visualization file, the server stores the correspondence between the identification of the visualization file and the insurance company and the insurance product. When the terminal device downloads the target visualization file, the server according to the insurance company and the insurance product type information carried in the download request The related identifier is found, and the target visualization file is found according to the found identifier, and then the found target visualization file is sent to the terminal device that needs to be downloaded. For example, insurance companies including China Life Insurance Company and Ping An Insurance Company of China, the types of insurance products including personal accident insurance, sickness insurance and family property insurance, for example, based on information on personal accident insurance of China Life Insurance Company The identifier of the generated visualization file is 111, the identifier of the visualization file generated based on the relevant information of the life insurance company of China Life Insurance Company is 112, and the identifier of the visualization file generated based on the information of the family life insurance of the China Life Insurance Company is 113. The visual file generated based on the relevant information of China Ping An Insurance Company and personal accident insurance is 211. The visual file generated based on the relevant information of Ping An Insurance Company's disease insurance is 212. The household property based on Ping An Insurance Company of China. The identification of the visualization generated by the insurance related information is 213. When the terminal device needs to obtain the information about the personal accident insurance of the Ping An Insurance Company in the AR mode, the terminal device sends a download request to the server, and the download request carries information for indicating the Ping An Insurance Company of China and the personal accident insurance. The server obtains the identifier of the visualization file that the terminal device needs to download according to the information in the download request, and then searches for the visualization file that the terminal device needs to download according to the identifier 211, and transmits the visualization file to the terminal device. Optionally, in some embodiments, the acquiring the target visualization file generated based on the target information and the AR technology comprises: acquiring the target information; generating the target locally based on the target information and the AR technology Visualization file. For example, if the target information is information related to a household item, the target information may be obtained by obtaining price information, size information, color information, material information, production date information, warranty period information, and the piece of the daily necessities. What are the advantages, disadvantages, and applicable groups of household items compared to other life users? The target visualization is then generated locally based on the acquired information and AR technology. At S106, the target visualization is played to the user to present the target information to the user. Optionally, in some embodiments, the target visualization is a target AR video or a target AR graphic. Specifically, in some embodiments, the target visualization file is a target AR video, and the target AR video includes a 3-dimensional (D) virtual character generated based on the target information and a sound related to the 3D virtual character. And the 3D virtual character tells the target information by the sound related to the 3D virtual character. For example, if the target information is information related to the insurance product, the 3D character in the AR video tells the information related to the insurance product when the target AR video is played. For example, information about premiums, insured amounts, and coverage periods for an insurance product, and an explanation of the exemption clauses involved in insurance products, which can be used to understand the disclaimer and to describe the insurance product relative to other insurance products. Advantages, disadvantages, and applicable populations. This makes the display of information related to insurance products more intuitive, more novel and interesting. Optionally, as an example, the 3D virtual characters in the AR video generated based on different information are different, thereby increasing the interest of the information display. Specifically, in other embodiments, the target visualization file is a target AR graphic; wherein playing the target visualization file to the user comprises: detecting an operation of the terminal device for the user to play the target visualization file; and based on the user for the terminal The operation of the device plays the target AR graphic to the user. For example, the target AR graphic is a large image similar to a semicircle. In the process of playing the target AR graphic, the user can control the current playing screen by shaking the terminal device (for example, shaking the terminal device left and right or shaking the terminal device back and forth). The position of the displayed target AR image, from which the different content displayed on the target AR graphic can be seen. This display method can increase interaction with users and increase user interest in purchasing. Alternatively, as an example, the sensitivity of the terminal device to play the AR graphics may be preset. For example, setting a correspondence between the distance that the user pans the left and right devices by shaking and the number of pixels that need to be moved in the user's shaking direction by the AR graphics played on the current playing screen, by detecting the moving distance of the terminal device and the corresponding relationship, The number of pixels in which the AR pattern moves in the direction in which the terminal device is shaken can be determined. That is, by detecting the moving distance of the terminal device, it is possible to determine which part of the AR graphic needs to be played (or displayed) on the current playing screen. Optionally, in some embodiments, the target information is information related to the insurance product, and the information carried on the target AR graphic is information related to the process related to the insurance product. For example, information related to the insurance process related to insurance products, and information related to the claims process of insurance products. Or it can be understood that the target AR graphic actually includes graphics related to the processes involved in the insurance product. For example, the target AR graphic includes an insurance flow chart, a claim flow chart, and the like. 2 is a flow chart of a method of information presentation in accordance with an embodiment of the present invention. The method of Figure 2 is performed by an information display device. As shown in FIG. 2, at S202, the introduction material information of the insurance product is parsed. Specifically, in S202, the introductory material information of the insurance product may be analyzed by the insurance product expert or the operator for analyzing the insurance product, or the terminal device may extract the insurance product information and the different insurance products. The comparison method is used to get the material information. At S204, an AR video or graphic is generated based on the introduction material information and the AR technology. Alternatively, AR video is similar to 3D characters in explaining the features and advantages of insurance products. The graphics are similar to a large semi-circular figure. At S206, it is determined that the user needs to view the insurance product related information, and the display mode selected by the user is the AR mode. At S208, the AR play interface is popped up, and the AR video or graphics is played on the popped AR play interface. Optionally, the AR playback interface is similar to the camera interface that is currently popped up when the mobile phone is photographed. 3 is a flow chart of a method of information presentation in accordance with another embodiment of the present invention. The method of Figure 3 is performed by an information display device. As shown in FIG. 3, at S302, it is determined that the user needs to view the insurance product related information, and the display mode selected by the user is the AR mode. At S304, the AR video or graphics generated based on the insurance product related information and the AR technology are downloaded from the server. Optionally, the AR video or graphics stored on the server may be produced by a professional AR video or graphics production company and uploaded to the server. The manner of storing the AR video or graphics on the server may be the same as the manner in which the server in the method shown in FIG. 1 stores the target visualization file. To avoid repetition, details are not described herein again. At S306, an AR play interface is popped up, and an AR video or graphic is played on the popped AR play interface. It should be noted that although the method shown in FIG. 2 and FIG. 3 is described by taking the target information as information related to the insurance product as an example, the target information in the embodiment of the present invention is not limited thereto. The method of information presentation according to an embodiment of the present invention is described in detail above with reference to FIGS. 1 through 3. An electronic device according to an embodiment of the present invention will be described in detail below with reference to FIG. Referring to FIG. 4, at the hardware level, the electronic device includes a processor, optionally including an internal bus, a network interface, and a storage. The storage device may include a memory, such as a high-speed random access memory (RAM), and may also include a non-volatile memory, such as at least one disk storage device. Wait. Of course, the electronic device may also include hardware required for other services. The processor, the network interface, and the storage can be interconnected by an internal bus, which can be an Industry Standard Architecture (ISA) bus, Peripheral Component Interconnect (PCI). Busbars or extended industry standard architecture (EISA) busbars, etc. The bus bar can be divided into a address bus, a data bus, a control bus, and the like. For ease of representation, only one double arrow is shown in Figure 4, but it does not mean that there is only one bus or one type of bus. A storage device for storing programs. In particular, the program can include program code, including computer operating instructions. The memory can include memory and non-volatile storage and provides instructions and data to the processor. The processor reads the corresponding computer program from the non-volatile memory into the memory and then runs to form an information sharing device on the logic level. a processor, executing a program stored in the storage, and specifically for performing the following operations: determining a target display manner of the target information selected by the user; when the target display manner is augmented reality AR mode, obtaining the target based on the target a target visualization file generated by the information and AR technology; playing the target visualization file to the user to present the target information to the user. The method performed by the information sharing apparatus disclosed in the embodiment shown in FIG. 1 and FIG. 2 of the present invention may be applied to a processor or implemented by a processor. The processor may be an integrated circuit chip with signal processing capabilities. In the implementation process, each step of the above method may be completed by an integrated logic circuit of the hardware in the processor or an instruction in the form of a software. The above processor may be a general-purpose processor, including a central processing unit (CPU), a network processor (NP), etc.; or a digital signal processor (DSP), dedicated Application Specific Integrated Circuit (ASIC), Field-Programmable Gate Array (FPGA) or other programmable logic device, discrete gate or transistor logic device, discrete hardware component. The methods, steps, and logical block diagrams disclosed in the embodiments of the present invention may be implemented or carried out. The general purpose processor may be a microprocessor or the processor or any conventional processor or the like. The steps of the method disclosed in the embodiment of the present invention may be directly implemented as a hardware decoding processor, or may be performed by a combination of a hardware and a software module in a decoding processor. The software modules can be located in random storage, flash memory, read-only storage, programmable read-only storage or electrically erasable programmable storage, registers and other mature storage media. The storage medium is located in the storage, and the processor reads the information in the storage, and combines the hardware to complete the steps of the foregoing method. The electronic device can also perform the functions of the embodiment shown in FIG. 2 and FIG. 3, and implement the functions of the information display device in the embodiment shown in FIG. 2 and FIG. Of course, in addition to the software implementation, the electronic device of the present invention does not exclude other implementations, such as a logic device or a combination of software and hardware, etc., that is, the execution body of the following processing flow is not limited to each logical unit. It can also be a hardware or logic device. Embodiments of the present invention also provide a computer readable storage medium storing one or more programs, the one or more programs including instructions that, when executed by an electronic device including a plurality of applications The electronic device can be configured to perform the method of the embodiment shown in FIG. 1 and FIG. 2, and is specifically configured to perform the following method: determining a target display manner of the target information selected by the user; and displaying the target in the augmented reality AR In the mode, obtaining a target visualization file generated based on the target information and the AR technology; playing the target visualization file to the user to display the target information to the user. FIG. 5 is a schematic structural diagram of an information display apparatus according to an embodiment of the present invention. Referring to FIG. 5, in a software implementation, the information display apparatus 500 may include: a determining unit 501, an obtaining unit 502, and a playing unit 503, wherein the determining unit 501 determines a target display manner of the target information selected by the user; 502. Acquire a target visualization file generated based on the target information and the AR technology when the target presentation mode is an augmented reality AR mode. The playing unit 503 plays the target visualization file to the user, to The user displays the target information. According to the information sharing apparatus of the embodiment of the present invention, when the user-selected target information is displayed in the augmented reality AR mode, the target visualization file generated based on the target information and the AR technology is acquired and displayed to the user to display to the user. Target information, by displaying information based on information and AR technology generated target visualization files to users, can enable users to more intuitively understand the information, making the information display more novel and interesting. Optionally, as an embodiment, the obtaining unit 502: sends a download request to the server, where the download request is used to request to download the target visualization file, and the server is configured to store the information generated according to the information and the AR technology. Visualizing the file; receiving the target visualization from the server feedback. Optionally, as an embodiment, the acquiring unit 502: acquiring the target information; generating the target visualization file locally based on the target information and the AR technology. Optionally, as an embodiment, the target visualization file is a target AR video or a target AR graphic. Optionally, as an embodiment, the target visualization file is a target AR video, and the target AR video includes a 3-dimensional virtual character generated based on the target information and a sound associated with the 3-dimensional virtual character. And the 3-dimensional virtual character tells the target information by the sound associated with the 3-dimensional virtual character. This makes the display of information more intuitive, more novel and interesting. Optionally, as an embodiment, the target visualization file is a target AR graphic; wherein the playing unit 503: detecting an operation of the user for a terminal device used to play the target visualization file; The operation of the terminal device plays the target AR graphic to the user. This can increase interaction with the user and provide users with an interest in the information. Optionally, as an embodiment, the target information is information related to the target product. Optionally, as an embodiment, the target product is an insurance product. The information display device 500 can also perform the functions of the embodiment shown in FIG. 1 to FIG. 3 and implement the functions of the information display device in the embodiment shown in FIG. 1 to FIG. In summary, the above description is only the preferred embodiment of the present invention and is not intended to limit the scope of the present invention. Any modifications, equivalent substitutions, improvements, etc. made within the spirit and scope of the present invention are intended to be included within the scope of the present invention. The system, device, module or unit illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product having a certain function. A typical implementation device is a computer. Specifically, the computer can be, for example, a personal computer, a laptop computer, a cellular phone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet, a wearable device, or A combination of any of these devices. Computer readable media including both permanent and non-permanent, removable and non-removable media can be stored by any method or technology. Information can be computer readable instructions, data structures, modules of programs, or other materials. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), and other types of random access memory (RAM). Read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technology, CD-ROM only, digital multifunction A compact disc (DVD) or other optical storage, magnetic cassette, magnetic tape storage or other magnetic storage device or any other non-transportable medium can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include temporary storage of computer readable media, such as modulated data signals and carrier waves. It is also to be understood that the terms "comprises" or "comprising" or "comprising" or any other variations are intended to encompass a non-exclusive inclusion, such that a process, method, article, Other elements not explicitly listed, or elements that are inherent to such a process, method, commodity, or equipment. An element defined by the phrase "comprising a ..." does not exclude the presence of additional equivalent elements in the process, method, item, or device including the element. The various embodiments in the specification are described in a progressive manner, and the same or similar parts between the various embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the description of the method embodiment.

500‧‧‧Information display device

501‧‧‧Determining unit

502‧‧‧Acquisition unit

503‧‧‧Play unit

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the embodiments or the prior art description will be briefly described below. Obviously, the drawings in the following description are only Some embodiments described in the invention can be used to obtain other drawings based on these drawings without any inventive labor. 1 is a schematic flow chart of a method of information presentation according to an embodiment of the present invention. 2 is a schematic flow chart of a method for displaying information according to an embodiment of the present invention. FIG. 3 is a schematic flow chart of a method for displaying information according to another embodiment of the present invention. 4 is a block diagram showing the structure of an electronic device according to an embodiment of the present invention. FIG. 5 is a schematic structural diagram of an information display apparatus according to an embodiment of the present invention.

Claims (11)

An information display method includes: determining a target display manner of target information selected by a user; and acquiring a target visualization file generated based on the target information and the AR technology when the target display manner is an augmented reality (AR) mode; Playing the target visualization file to the user to present the target information to the user. According to the method of claim 1, the obtaining the target visualization file generated based on the target information and the AR technology comprises: sending a download request to the server, where the download request is used to request to download the target visualization file, The server is configured to store a visualization file generated based on the information and the AR technology; and receive the target visualization file from the server feedback. According to the method of claim 1, the acquiring the target visualization file generated based on the target information and the AR technology comprises: acquiring the target information; generating the target visualization locally based on the target information and the AR technology file. The method of any one of claims 1 to 3, wherein the target visualization file is a target AR video or a target AR graphic. According to the method of claim 4, the target visualization file is a target AR video, and the target AR video includes a 3-dimensional virtual character generated based on the target information and a sound associated with the 3-dimensional virtual character. The 3-dimensional virtual character tells the target information through the sound associated with the 3-dimensional virtual character. According to the method of claim 4, the target visualization file is a target AR graphic; wherein the playing the target visualization file to the user comprises: detecting the user for playing the target visualization file Operation of the terminal device; playing the target AR graphic to the user based on an operation of the user for the terminal device. The method of any one of claims 1 to 3, wherein the target information is information related to the target product. According to the method of claim 7, the target product is an insurance product. An information display device includes: a determining unit, determining a target display manner of the target information selected by the user; and an obtaining unit, when the target display manner is an augmented reality AR mode, acquiring the generated based on the target information and the AR technology a target visualization file; a playback unit that plays the target visualization file to the user to present the target information to the user. An electronic device comprising: a processor; and a memory arranged to store computer executable instructions that, when executed, use the processor to perform the following operations: determining a target display selected by the user and the target information And acquiring the target visualization file generated based on the target information and the AR technology when the target presentation mode is the augmented reality AR mode; playing the target visualization file to the user to display the location to the user Target information. A computer readable medium storing one or more programs, the one or more programs, when executed by an electronic device comprising a plurality of applications, causing the electronic device to perform the following operations: a target display manner of the selected target information; when the target display mode is an augmented reality AR mode, acquiring a target visualization file generated based on the target information and the AR technology; playing the target visualization file to the user, To present the target information to the user.