TW201926227A - Real estate user behavior data capturing and advertisement recommending system automatically recognizing an user even when the user has not logged in for a long time - Google Patents

Abstract

A real estate user behavior data capturing and advertisement recommending system comprises a database, a member login module, a real estate data capturing module, and a processing module. The system captures a small text file of real estate browsing behaviors of an user browser by the real estate data capturing module, and comprehensively processes the small text file and member data stored in the database through an artificial intelligent deep machine learning technology, so that an user who has or has not logged in previously can be automatically recognized even if the user does not log in as a member in the future and accurately identifies the user, thereby achieving the purpose of accurately transmitting real estate information which meets the user's preferences to a computer terminal device used by the user even if the user has not logged in the system for a long period of time.

Description

Real estate user behavior data capture and advertising recommendation system

The present invention relates to a real estate user behavior data retrieval and advertisement recommendation system, in particular to an advertisement recommendation system in which a user can log in data once and log in and accurately transmit real estate information.

With the popularity of smart phones, all people's lives are inseparable from smart phones. In the current use, users are constantly generating various kinds of information and returning them to the relevant vendors' servers. In other words, every piece of data generated will reveal the user's preferences and habits.

Today's ad tracking technology has been able to rebuild the history of most users' web browsing, and many websites also use the user to log in to the member to determine the identity of the user, in order to send relevant information and advertising.

Due to the frequent scams of Internet security, many users set their accounts and passwords very complicated for security. Therefore, when encountering a website to log in, many users will feel trouble without logging in, which also causes the website to be unable to judge the user. Being unable to provide appropriate information or advertisements to users.

In view of this, the development of a system that allows members to accurately determine the identity of a member and send appropriate real estate materials and advertisements, even if the member does not currently log in, is what the industry is eager to seek.

In view of this, the present invention provides a real estate user behavior data capture and advertisement recommendation system.

In order to achieve the above object, the present invention provides a real estate user behavior data capture and advertisement recommendation system, which comprises: a database; a member login module for a user to input an account password to register a member or log in to a member, and after the user successfully registers, Generate member information and store it in the database; real estate data capture module to capture the small text file of the user's browser for real estate object browsing behavior; and processing module, its electrical connection database, member login module And the real estate data acquisition module, the processing module integrates the member data of the user stored in the database with the small text file of the user browser captured by the real estate data acquisition module, and comprehensively processes the machine learning technology to achieve Future users can identify the user's identity even if they do not log in to the member, and use this to transmit the property object information that matches the user's preferences to their computer terminal device.

The present invention will be explained below by way of an embodiment relating to a real estate user behavior data capture and advertisement recommendation system. However, the embodiments of the present invention are not intended to limit any particular environment, application, or particular mode of carrying out the invention. Therefore, the description of the embodiments is merely illustrative of the invention and is not intended to limit the invention. It is to be noted that in the following embodiments and drawings, elements that are not directly related to the present invention have been omitted and are not shown; and for the sake of simplicity, the dimensional relationships between the elements are not drawn to scale.

As shown in Fig. 1, it is a real estate user behavior data acquisition and advertisement recommendation system 1. For convenience of description, the real estate user behavior data capture and advertisement recommendation system 1 will be referred to as the system 1 for short, wherein the system 1 includes a database 12, a member login module 14, a real estate data capture module 16, and a processing module 10.

Database 12;

The member login module 14 is configured for the user to input an account password to register a member or log in to the member. After the user successfully registers, the member information 140 is generated and stored in the database 12;

a real estate data capture module 16 for capturing a small text file 160 of a user's browser for browsing real estate objects;

The processing module 10 is electrically connected to the database 12, the member login module 14 and the real estate data capturing module 16. The processing module 10 stores the member information 140 of the user stored in the database 12 and the real estate data capturing module. The small text file 160 of the user's browser captured by 16 is integrated by machine learning technology, so that future users can identify the user's identity even if they do not log in to the member, and thereby transmit the house object according to the user's preference through the network. Information to its computer terminal device.

It is worth mentioning that the small text file 160 is a cookie, which is used to track the user's network activity. The present invention uses the real estate data retrieval module 16 to capture the cookie generated by the user when browsing the real estate object through the user's browser, thereby accurately grasping the behavior of the user on the website.

The processing module 10, through machine learning technology, in more detail, performs in-depth machine learning through artificial intelligence, thereby comprehensively processing the member data 140 and the small text file 160, so that the user can not log in to the member in the future. The system 1 can also automatically recognize that the user has not previously logged in, and accurately determine which user may be, in order to achieve a computer terminal that can accurately transmit the item object information according to the user's preference even if the user does not log in to the system 1. Device.

The user browser can be a browser of a desktop computer or a browser of a smart mobile device.

As for the way in which the system 1 transmits the item object data that meets the user's preference to the user, the method can be directly displayed on the user's browser through the network, sent to the user's computer through the network and through the push mode. The terminal device transmits the data to the user's computer terminal device via the Internet and by e-mail, and transmits the message to the user's computer terminal device via the telephone short message.

Among them, the computer terminal device includes but is not limited to a desktop computer, a notebook computer, a smart phone or a tablet computer.

As shown in FIG. 2, it is a system architecture diagram of real estate user behavior data capture and data connection between the advertisement recommendation system 1 and the computer terminal device 80. The system 1 includes a database 12, a member login module 14, and real estate data. The module 16 and the processing module 10 are taken.

Database 12;

The member login module 14 is configured for the user 8 to input an account password to register a member or log in to the member. After the user 8 is successfully registered, the member profile 140 is generated and stored in the database 12;

The real estate data capture module 16 is configured to retrieve a small text file 160 of the user browser 800 for browsing real estate objects;

The processing module 10 is electrically connected to the database 12, the member login module 14 and the real estate data capturing module 16. The processing module 10 stores the member information 140 of the user stored in the database 12 and the real estate data capturing module. The small text file 160 of the user browser 800 retrieved by 16 is integrated by machine learning technology, so that the future user 8 can recognize the identity of the user 8 even if the user does not log in, and thereby transmit the user according to the network 100. 8 favorite house item data 101 to its computer terminal device 80.

It is worth mentioning that the small text file 160 is a cookie, which is used to track the user's network activity. The present invention utilizes the real estate data capture module 16 to retrieve the cookie generated by the user 8 when browsing the real estate object through the user browser 800, thereby accurately grasping the behavior of the user 8 on the website.

The processing module 10, through machine learning technology, in more detail, performs in-depth machine learning through artificial intelligence, thereby comprehensively processing the member data 140 and the small text file 160, so that the user 8 can not log in even in the future. Member, system 1 can also automatically recognize that this user 8 has not previously logged in, and accurately determine which user may be, so that even if user 8 does not log in to system 1, it can accurately transmit the item object data 101 that matches user 8's preference. The computer terminal device 80 used.

The user browser 800 can be a browser of a desktop computer or a browser of a smart mobile device.

The manner in which the system 1 transmits the house object data 101 conforming to the user 8 preferences to the computer terminal device 80 of the user 8 may include: directly displaying the house object data 101 conforming to the user 8 preferences to the user browser through the network 100. 800; transmitting the house item data 101 conforming to the user's 8 preferences to the computer terminal device 80 of the user 8 through the network 100 and by pushing the broadcast; by the network 100 and by e-mail, the user 8 will be in accordance with the preference of the user 8 The house item data 101 is transmitted to the computer terminal device 80 of the user 8; and the house object information 101 is transmitted to the computer terminal device 80 of the user 8 by means of a telephone message.

The computer terminal device 80 includes, but is not limited to, a desktop computer, a notebook computer, a smart phone, or a tablet computer.

The above are only the preferred embodiments of the present invention, and are not intended to limit the scope of the present invention; all other equivalent changes or modifications which are not departing from the spirit of the present invention should be included in the following patents. Within the scope.

1‧‧‧Real estate user behavior data capture and advertising recommendation system

10‧‧‧Processing module

12‧‧‧Database

14‧‧‧Member Login Module

16‧‧‧Real estate data capture module

140‧‧‧Member Information

160‧‧‧Small text file

100‧‧‧Network

8‧‧‧Users

80‧‧‧Computer terminal device

800‧‧‧User Browser

101‧‧‧House item information

The first figure is a schematic diagram of the real estate user behavior data acquisition and advertisement recommendation system; and the second figure is a system architecture diagram of the real estate user behavior data acquisition and the advertisement recommendation system and the computer terminal device data connection.

Claims (6)

A real estate user behavior data capture and advertisement recommendation system, comprising: a database; a member login module for the user to input an account password to register a member or login member, the user will generate a member profile after successful registration Stored in the database; a real estate data capture module for capturing a small text file of the user's browser browsing behavior of the real estate object; and a processing module electrically connected to the database, the member login mode And the real estate data capture module, the processing module stores the user profile of the user stored in the database and the small text file of the user browser captured by the real estate data capture module by machine learning The technology is integrated to achieve future users who can identify the user's identity even if they do not log in to the member, and thereby transmit a house object information that matches the user's preferences to the computer terminal device through the network. The real estate user behavior data capture and advertisement recommendation system described in claim 1 is wherein the user browser can be a browser of a desktop computer or a browser of a smart mobile device. For example, the real estate user behavior data extraction and advertisement recommendation system described in claim 1 of the patent scope, wherein the system directly displays the housing object information to the user browser through the network. For example, the real estate user behavior data extraction and advertisement recommendation system described in claim 1 of the patent application, wherein the system transmits the property object data to the computer terminal device through the network and through push promotion. For example, the real estate user behavior data extraction and advertisement recommendation system described in claim 1 is provided, wherein the system transmits the housing item data to the computer terminal device via the network and by email. For example, the real estate user behavior data extraction and advertisement recommendation system described in claim 1 is provided, wherein the system transmits the housing object information to the computer terminal device through a telephone short message.