TW201810139A - Method and systems for managing electronic shelf labels - Google Patents

Abstract

The invention relates to a method for management of electronic shelf labels (ESLs) using an ESL management platform. The respective ESLs are mounted to display information about products located on shelves near the ESLs. The method comprises generating respective display data bound to the respective ESLs using the ESL management platform and wirelessly transmitting the respective display data to the respective ESLs, displaying the respective display data on the respective ESLs, and transmitting respective operation data from the respective ESLs to the ESL management platform. The operation data may be information displayed on the respective ESLs, remaining power capacity, product code or a combination thereof. The invention realizes bidirectional communication between the respective ESLs and the ESL management platform.

Description

Electronic shelf label management method and system

The present invention relates to a management method and system for an electronic shelf label, and more particularly to a management method for data recording and analysis management that can form a two-way communication between a management terminal and an electronic shelf label, and can also use the information returned by the electronic shelf label. system.

In the general hypermarket or the warehouse management system of industry and commerce, how to effectively inventory and manage inventory is the biggest problem facing managers. Due to the wide variety of products in hypermarkets or warehouses, products need to be regularly stocked. Inventory to provide a basis for managers to continue to replenish and decide whether to replace product categories.

The traditional product inventory or management system records the inventory of each product through the inventory staff and confirms the quantity and then records it on the paper or handheld device. After the inventory is completed, it is transcribed to the inventory register or the inventory server. Among them, the inventory staff wants to inquire about the information of the products on the inventory, in addition to viewing the information displayed on the price list of the product, they must check the inventory register or the inventory server, so it is often caused by human negligence during transcription or review. Mistakes.

Therefore, an application method for providing a display panel as an electronic shelf label (ESL) has appeared on the market. Wherein, on the electronic shelf label, the radio frequency signal is used to transmit data with the radio frequency signal transceiver, and the shelf manager can use the plurality of radio frequency signal transceivers to perform corresponding electronic shelf label management. action. The traditional electronic shelf label technology uses wireless radio frequency or infrared light to transmit data. The data can only be transmitted by the shelf manager to the electronic shelf label for one-way data; however, due to the storage area of the goods (such as the store) There are often many different noises, which cause the signal and noise ratio (SNR) of the RF signal transmitted between the electronic shelf label and the RF signal transceiver to be too low, so that the electronic shelf The data transmission between the tag and the RF signal transceiver generates an incorrect condition, and it is impossible to confirm whether each electronic shelf label has received the data correctly; furthermore, the limited transmission distance is limited, and the data update needs to pass through the handheld device. In the near future, the updated display information is provided for the electronic shelf label one by one, so it is inconvenient to update the display information.

In view of the above, the present invention provides a management method and system for data recording and analysis management, which can constitute two-way communication between the management terminal and the electronic shelf label, and can also utilize the information returned by the electronic shelf label as its main purpose.

The electronic shelf label management method of the present invention has an electronic shelf label management platform for managing a plurality of electronic shelf labels, and each electronic shelf label is installed at an exhibition commodity and respectively corresponding to different commodities, and the above method comprises: electronic shelf label management The platform generates display information corresponding to different electronic shelf labels; the display information is transmitted to the corresponding electronic shelf label by a wireless communication; the electronic shelf label receives the display information, and displays according to the corresponding display information; and the electronic shelf label transmits the same The operation state is to the electronic shelf label management platform, and the operation state includes the display content of the electronic shelf label, the power amount, the corresponding product barcode, or a combination thereof.

The management method of the present invention allows the electronic shelf label management platform of the management terminal to communicate with the plurality of electronic shelf labels in two directions. In addition to quickly updating the display information of the electronic shelf label, the electronic shelf label management platform can also select a specific electronic shelf label query. The operation status is convenient for management, and the information recorded and analyzed by the electronic shelf label can be used for data recording and analysis management, such as real-time inventory management and inventory, or analysis of product sales characteristics, which can be further used as display product display management.

The invention further provides an electronic shelf label management system, comprising at least: a management end, and an electronic shelf label management platform; the plurality of electronic shelf labels having a display, a first wireless communication interface, a first power supply unit, and a first central processing The first central processing unit is respectively connected to the display, the first wireless communication interface and the first power supply unit; and the edge router is provided with a second wireless communication interface, a third wireless communication interface, a memory, a second power supply unit, and a second central processing unit, wherein the second central processing unit is respectively connected to the second wireless communication interface, the third wireless communication interface, the memory, and the second power unit; wherein the second wireless communication interface and the electronic shelf label management platform are bidirectional Communication, and two-way communication between the third wireless communication interface and the plurality of electronic shelf labels, the electronic shelf label management platform generates a display information corresponding to different electronic shelf labels, and transmits the display information to the corresponding electronic shelf labels through the edge router and displays them And electronic shelf labels Send their operating state to the electronic shelf label management platform, the operating status of the electronic shelf labels includes a display content, power, or a combination thereof corresponding to the product code.

According to the above technical feature, the electronic shelf label is further provided with a sensor, and the sensor system is connected to the first central processing unit, and the sensor senses a parking time of the customer entering the sensing range thereof.

According to the above technical feature, the electronic shelf label management platform is further connected to a commodity management platform, and the electronic shelf label transmits the parking time sensed by the sensor together with the corresponding commodity barcode of the operating state through the edge router and the electronic shelf label management platform. To the commodity management and control platform, the commodity management and control platform records and analyzes.

According to the above technical feature, the second wireless communication interface is an internet network, and the first and third wireless communication interfaces are 6LoWPAN (IPv6 over Low Power Wireless Personal Area Networks) protocol.

According to the above technical feature, the display information generated by the electronic shelf label management platform is temporarily stored in the memory of the edge router in a queue manner, and the operating state of the electronic shelf label is temporarily stored in the edge router in a queue manner. Memory.

According to the above technical features, the plurality of electronic shelf labels can be connected in series to form a complex array of electronic shelf label clusters, and the complex array of electronic shelf label clusters is connected to the edge routers in parallel.

According to the above technical feature, the plurality of electronic shelf labels are respectively provided with a low power Bluetooth positioning signal transmitter, and the low power Bluetooth positioning signal transmitter is connected to the first central processing unit.

The invention also provides another electronic shelf label management system, comprising at least: a management end, and an electronic shelf label management platform; the plurality of electronic shelf labels are installed in an exhibition commodity and respectively corresponding to different commodities, and the plurality of electronic shelf label systems are Each has a display, a first wireless communication interface, a first power supply unit, a first central processing unit, and a low-power Bluetooth positioning signal transmitter. The first central processing unit is respectively connected to the display, the first wireless communication interface, and the first The power unit and the low-power Bluetooth positioning signal transmitter are connected; the edge router is provided with a second wireless communication interface, a third wireless communication interface, a memory, a second power unit, and a second central processing unit, and the second central processing unit The system is connected to the second wireless communication interface, the third wireless communication interface, the memory and the second power supply unit, and the second wireless communication interface communicates with the electronic shelf label management platform in two directions, and the third wireless communication interface and the plurality of electronic shelves Label two-way communication; and the portable electronic device of the client An application module is provided with a display module, a Bluetooth module, a fourth wireless communication interface, a third power supply unit, and a third central processing unit. The third central processing unit is respectively associated with the display module and the Bluetooth module. The fourth wireless communication interface and the third power supply unit are connected, and the Bluetooth module can receive the low-power Bluetooth positioning signal transmitted by the low-power Bluetooth positioning signal transmitter, and the fourth wireless communication interface and the management terminal. communication.

According to the above technical feature, the application installed by the portable electronic device can generate map data relative to the displayed product; when the client searches for a specific product, the management terminal tags the electronic shelf corresponding to the specific product. The location information is transmitted to the portable electronic device; the client can open the guiding function preset in the application; the management terminal transmits the control signal through the edge router, and controls the corresponding electronic shelf label to enable the low power consumption. The Bluetooth positioning signal transmitter transmits a low-power Bluetooth positioning signal; the client is guided to the map data displayed by the display module and the low-power Bluetooth positioning signal received by the Bluetooth module to This particular commodity.

According to the above technical feature, the third central processing unit may further generate a prompt message for guiding the route.

The invention further provides an electronic shelf label installed in a display product and corresponding to different commodities, which at least comprises: a display for displaying corresponding display information; the first wireless communication interface is 6LoWPAN (IPv6 over Low power Wireless) Personal Area Networks); the first power unit is used to provide a power source; the low-power Bluetooth positioning signal transmitter is used to dynamically transmit a low-power Bluetooth positioning signal; and the sensor is used to sense a customer entering its sensing range. The docking time; and the first central processing unit are respectively connected to the display, the first wireless communication interface, the first power supply unit, the low power Bluetooth positioning signal transmitter, and the sensor.

The technical features, contents, and advantages of the present invention, as well as the advantages thereof, can be understood by the present inventors, and the present invention will be described in detail with reference to the accompanying drawings. The subject matter is only for the purpose of illustration and description. It is not intended to be a true proportion and precise configuration after the implementation of the present invention. Therefore, the scope and configuration relationship of the attached drawings should not be interpreted or limited. First described.

Please refer to FIG. 1 for a schematic flowchart of a method for managing an electronic shelf label according to the present invention, and FIG. 2 is a schematic diagram showing a first usage architecture of the electronic shelf label management system of the present invention. First, the electronic shelf label management system of the present invention comprises at least: a management terminal 1, a plurality of electronic shelf labels 2, and an edge router 3. Please also refer to FIG. 3, wherein:

The management terminal 1 is provided with an electronic shelf label management platform 11 for recording basic information of a plurality of electronic shelf labels, such as an identification identification code of the plurality of electronic shelf labels, and location information of the displayed goods, and The corresponding product barcode, the electronic shelf label management platform 11 is also available for the management terminal 1 to edit the display information to be updated and the updated schedule.

The plurality of electronic shelf labels 2 are installed at a display product and respectively correspond to different products, and the plurality of electronic shelf labels 2 respectively have a display 21, a first wireless communication interface 22, a first power supply unit 23, and a first central processing unit 24, The first central processing unit 24 is connected to the display 21, the first wireless communication interface 22 and the first power supply unit 23, and the first power supply unit 23 is used to provide a power source. The display 21 is preferably an electronic paper or a liquid crystal display module.

The edge router 3 is provided with a second wireless communication interface 31, a third wireless communication interface 32, a memory 33, a second power supply unit 34, and a second central processing unit 35. The second central processing unit 35 is respectively associated with the second wireless communication. The interface 31, the third wireless communication interface 32, the memory 33, and the second power supply unit 34 are connected.

In the embodiment shown, the plurality of electronic shelf labels 2 can be connected in series to form a complex array of electronic shelf label clusters 20, and the complex array of electronic shelf label clusters 20 are connected in parallel with the edge router 3; The second wireless communication interface 31 is an internet network, and the first and third wireless communication interfaces 22 and 32 are 6LoWPAN (IPv6 over Low Power Wireless Personal Area Networks) protocol, so that the edge router 3 is connected to the Internet and the management terminal 1 Two-way communication, while edge router 3 communicates with multiple electronic shelf labels 2 in two directions by the 6LoWPAN protocol.

When used, at least the following steps are included:

Step S100: The management terminal 1 generates display information corresponding to different electronic shelf labels 2 by using the electronic shelf label management platform 11, and the display information includes at least the identification identification code to which the electronic shelf label belongs, and the product name, price or commodity of the corresponding product. Bar code.

Step S200: The display information is transmitted to the corresponding electronic shelf label 2 through the edge router 3 and displayed. The display information is transmitted by the management terminal 1 to the edge router 3 through the Internet. At this time, the display information received by the second wireless communication interface 31 of the edge router 3 is converted by the second central processing unit 35, and then The third wireless communication interface 32 is sent out, and the corresponding display information is received by each electronic shelf label 2; to ensure that the display information is actually transmitted, the display information generated by the electronic shelf label management platform 11 is temporarily stored in the edge router in a queue manner. The memory 33 is sent by the edge router 3 to the corresponding electronic shelf label 2 in one stroke.

Step S300: The electronic shelf label 3 transmits its operational status to the electronic shelf label management platform 11, and its operational state includes the display content of the electronic shelf label 3, the power amount, the corresponding product barcode, or a combination thereof. In order to ensure that the display information is actually transmitted, the operating state of the electronic shelf label 2 to be transmitted is temporarily stored in the memory 33 of the edge router in a queue manner, and the edge router 3 is responsible for a single return to the electronic shelf label management platform 11.

The management method of the invention allows the electronic shelf label management platform of the management side to communicate with the plurality of electronic shelf labels in two directions. In addition to quickly updating the display information of the electronic shelf label, the electronic shelf label management platform can also select a specific electronic shelf label to query its operation. The state is convenient for management; wherein the management terminal 1 can select the identification code, the commodity barcode or the location information of the specific electronic shelf label, and then the edge router broadcasts to specify the specific electronic shelf label to return the current operating state to the current operating state. The electronic shelf label management platform allows the management terminal to monitor the operation status of each electronic shelf label at any time. Furthermore, the number of electronic shelf labels to which the present invention is applied can be as high as 1000 or more, and can further cooperate with the partitioning and group management mechanism to perform instant information transmission and return in a more efficient manner.

The first and third wireless communication interfaces 22, 32 of the present invention preferably use the 6LoWPAN protocol, the main reasons are as follows:

1. 6LoWPAN is an abbreviation of "IPv6 over Low power Wireless Personal Area Network", which is a low-power wireless personal area network running on IPv6 (Internet Protocol version 6). A network technology or adjustment layer, similar to ZigBee wireless embedded communication technology IEEE 802.15.4 wireless communication standard, but the biggest difference with ZigBee is that 6LoWPAN breaks the special protocol of wireless communication low power consumption, low Power consumption quickly transfers IPv6 packets.

2, 6LoWPAN has a special format of packet compression capability, in the best case, the IPv6 header packet can be compressed to 7 bytes, and the extra data transmission space represents less available packets and less power. To complete the data transmission work, in order to reduce the power consumption; and because the encryption method uses AES-128, to ensure the security of data transmission.

3. Since the edge router sends packets at the network layer, it does not maintain any application layer state. ZigBee, Z-wave, Bluetooth, and other network architectures must maintain state and sometimes even complex application gateways to connect to IP networks such as the Internet. These application gateways must know all the application files that may be used in the network. If the wireless node changes the application agreement, it must also change the gateway. In contrast, the IP edge router is not affected by the application agreement in 6LoWPAN, which can not only reduce the processing of the edge router. The burden can also be an embedded device with lower cost, simpler software and less complicated hardware.

As shown in FIG. 4, the electronic shelf label 2 is further provided with a sensor 25 for further generating a sensing information, the sensor 25 is connected to the first central processing unit 24, and the sensing information obtained by the sensor 25 is a customer entering the sensing. The parking time and time stamp in the range, the sensing range of the sensor 25 is also the display product installed on the electronic shelf label, and the parking time is started when the customer enters the sensing range, and ends when the customer leaves the sensing range. Please also refer to FIG. 5, the electronic shelf label management platform 11 is further connected to a commodity management platform 12, and the electronic shelf label 2 transmits the above sensing information through the edge router 3 and the electronic shelf label management platform 11 (also That is, the parking time sensed by the sensor 25 is transmitted to the commodity management platform 12 along with the corresponding commodity barcode of the operational status, and is recorded and analyzed by the commodity management platform 12; wherein the commodity management platform 12 can be an enterprise resource planning server (ERP server) ), used to manage merchandise purchases, purchases, inventory, sales, etc., using information returned by electronic shelf labels Data record and analysis management, such as real-time inventory management and inventory; in addition, the commodity control platform can further report the sales time (counter checkout time) of the product by recording the sensing information of the electronic shelf label and its corresponding product barcode. The pre-shipment stop time (start and end) and the correlation of the sales volume of the goods, in order to generate a sales characteristics analysis of the goods for the management side reference, and the future display of merchandise placement management recommendations.

FIG. 6 is a second schematic structural diagram of an electronic shelf label of the present invention. The electronic shelf label 2 includes at least one display 21 for displaying corresponding display information. The first wireless communication interface 22 is 6LoWPAN (IPv6 over Low). Power Wireless Personal Area Networks); the first power supply unit 23 is used to provide a power source; the low power Bluetooth localization signal transmitter 26 is configured to dynamically transmit a low power Bluetooth positioning signal and control the electronic shelf label management platform. Whether the low-power Bluetooth positioning signal is sent or not; the sensor 25 is configured to sense a parking time of a customer entering the sensing range; and the first central processing unit 24 is respectively connected to the display 21 and the first wireless communication interface. 22. The first power supply unit 23, the low power Bluetooth positioning signal transmitter 26, and the sensor 25 are connected, wherein the low power bluetooth positioning signal transmitter 26 of the electronic shelf label can have the function of indoor navigation positioning.

The above-mentioned indoor navigation and positioning function can be applied to the customer to enter the store and to find a specific product, which further includes a portable electronic device 4 of the client, as shown in Figures 7 and 8, the portable electronic device 4 is an application (not shown) and is provided with a display module 41, a Bluetooth module 42, a fourth wireless communication interface 43, a third power supply unit 44, and a third central processing unit 45, and a third central processing unit. The 45 series are respectively connected to the display module 41, the Bluetooth module 42, the fourth wireless communication interface 43, and the third power unit 44, and the Bluetooth module 42 can receive the low power bluetooth positioning signal transmitter 26. The low-power Bluetooth positioning signal is communicated with the management terminal 1 by the fourth wireless communication interface 43, and the fourth wireless communication interface 43 can be the Internet.

In actual use, please refer to Figure 9 as well. The portable electronic device 4 can install the store application to use the indoor navigation and positioning function. The installed application can generate the goods displayed in the store. The map data 52; when the client searches for a specific product, the management terminal transmits the location information of the electronic shelf label 3 corresponding to the specific product to the portable electronic device 4, and the information can be displayed as shown in the figure. The first row of the second layer"; the client can open the navigation function preset in the application; the management terminal transmits a control signal through the edge router, and controls the corresponding electronic shelf label 3 to enable the low-power Bluetooth positioning signal The transmitter transmits a low-power Bluetooth positioning signal; the client is guided to the specific product by the map data 52 displayed by the display module 42 and the low-power Bluetooth positioning signal received by the Bluetooth module 42. In order to guide customers to specific products more quickly and accurately.

Moreover, the third central processing unit may further plan to generate a prompt message of the guiding route for the client to refer to according to the coordinate information of a current location in the map data and the location information of the specific product.

The management method of the invention allows the electronic shelf label management platform of the management side to communicate with the plurality of electronic shelf labels in two directions. In addition to quickly updating the display information of the electronic shelf label, the electronic shelf label management platform can also select a specific electronic shelf label to query its operation. The status is convenient for management, and the information recorded and analyzed by the electronic shelf label can be used for data recording and analysis management, such as real-time inventory management and inventory, or analysis of product sales characteristics, which can be further used as display product display management.

In summary, the present invention provides a method and system for managing a better and feasible electronic shelf label, and an application for an invention patent according to law; the technical content and technical features of the present invention are disclosed above, but those skilled in the art still Various substitutions and modifications may be made without departing from the spirit and scope of the invention. Therefore, the scope of the present invention should be construed as being limited by the scope of the appended claims

S100~S400‧‧‧Steps
1‧‧‧Manager
11‧‧‧Electronic shelf label management platform
12‧‧‧Commodity Control Platform
2‧‧‧Electronic shelf label
20‧‧‧Electronic shelf label cluster
21‧‧‧ display
22‧‧‧First wireless communication interface
23‧‧‧First power unit
24‧‧‧First Central Processing Unit
25‧‧‧ Sensor
26‧‧‧Low-power Bluetooth Positioning Signal Transmitter
3‧‧‧Edge router
31‧‧‧Second wireless communication interface
32‧‧‧ Third wireless communication interface
33‧‧‧ memory
34‧‧‧second power unit
35‧‧‧Second central processing unit
4‧‧‧Portable electronic devices
41‧‧‧Display module
42‧‧‧Bluetooth Module
43‧‧‧fourth wireless communication interface
44‧‧‧ Third power unit
45‧‧‧ Third Central Processing Unit
51‧‧‧ Display Goods Office
52‧‧‧Map data

FIG. 1 is a schematic flow chart showing a method for managing an electronic shelf label according to the present invention. FIG. 2 is a schematic diagram showing the first use architecture of the electronic shelf label management system of the present invention. Figure 3 is a schematic view showing the first structure of the electronic shelf label management system of the present invention. Figure 4 is a schematic view showing the first structure of the electronic shelf label in the present invention. Figure 5 is a schematic view showing the second structure of the electronic shelf label management system of the present invention. Figure 6 is a schematic view showing the second structure of the electronic shelf label in the present invention. Figure 7 is a schematic diagram showing the second usage architecture of the electronic shelf label management system of the present invention. Figure 8 is a schematic view showing the third structure of the electronic shelf label management system of the present invention. Figure 9 is a schematic diagram showing the third usage architecture of the electronic shelf label management system of the present invention.

Claims (17)

An electronic shelf label management method has an electronic shelf label management platform for managing a plurality of electronic shelf labels, each electronic shelf label being installed at an exhibition commodity and corresponding to different commodities, the method comprising: the electronic shelf label management The platform generates display information corresponding to different electronic shelf labels; the display information is transmitted to a corresponding electronic shelf label by a wireless communication; the electronic shelf label receives the display information, and displays according to the corresponding display information; and the electronic The shelf label conveys its operational status to the electronic shelf label management platform, the operational status including display content of the electronic shelf label, power, corresponding product barcode, or a combination thereof. The method for managing an electronic shelf label according to claim 1, wherein the electronic shelf label further generates a sensing information, wherein the sensing information includes at least a parking stop of the customer staying at the display commodity installed on the electronic shelf label. time. The method for managing an electronic shelf label according to claim 2, wherein the electronic shelf label management platform is further connected to a commodity management platform, and the sensing information is transmitted to the corresponding product barcode through the electronic shelf label management platform. The commodity management and control platform is recorded and analyzed by the commodity management and control platform. The method for managing an electronic shelf label according to claim 3, wherein the commodity management platform generates a sales characteristic analysis of the product corresponding to the electronic shelf label by recording the sensing information of the electronic shelf label and the corresponding product barcode . The method for managing an electronic shelf label according to any one of claims 1 to 3, wherein the electronic shelf label management platform and the plurality of electronic shelf labels are wirelessly communicated through an edge router, and the edge router is connected to the Internet. The two sides communicate with the management terminal, and the edge router communicates with the plurality of electronic shelf labels in two directions by the 6LoWPAN (IPv6 over Low power Wireless Personal Area Networks) protocol. The method for managing an electronic shelf label according to claim 4, wherein the plurality of electronic shelf labels further transmits a low power Bluetooth positioning signal, and controls the low power Bluetooth positioning signal through the electronic shelf label management platform. Send or not. An electronic shelf label management system includes at least: a management end, an electronic shelf label management platform; and a plurality of electronic shelf labels having a display, a first wireless communication interface, a first power supply unit, and a first central processing unit, The first central processing unit is respectively connected to the display, the first wireless communication interface and the first power supply unit; and the edge router is provided with a second wireless communication interface, a third wireless communication interface, a memory, a second power supply unit, and a second central processing unit, wherein the second central processing unit is respectively connected to the second wireless communication interface, the third wireless communication interface, the memory, and the second power unit; wherein the second wireless communication interface and the management terminal Two-way communication, and two-way communication between the third wireless communication interface and the plurality of electronic shelf labels, the electronic shelf label management platform generates display information corresponding to different electronic shelf labels, and the display information is transmitted to the corresponding information through the edge router Electronic shelf label and display, and the electronic shelf The tag transmits its operational status to the electronic shelf label management platform, the operational status including display content of the electronic shelf label, power, corresponding product barcode, or a combination thereof. The electronic shelf label management system of claim 7, wherein the electronic shelf label is further provided with a sensor, and the sensor is connected to the first central processing unit, and the sensor senses a stop of the customer entering the sensing range thereof. Station time. The electronic shelf label management platform of claim 8, wherein the electronic shelf label management platform is further connected to a commodity management platform, and the electronic shelf label is sensed by the edge router and the electronic shelf label management platform. The test stop time and the corresponding commodity barcode of the operation state are transmitted to the commodity management and control platform, and the commodity control platform records and analyzes. The management system of the electronic shelf label of any one of the items 7 to 9, wherein the second wireless communication interface is an Internet, and the first and third wireless communication interfaces are 6LoWPAN (IPv6 over Low power Wireless). Personal Area Networks) Agreement. The management system of the electronic shelf label of any one of the items 7 to 9, wherein the display information generated by the electronic shelf label management platform is temporarily stored in the memory of the edge router in a queue manner, and the electronic shelf label The operational status of the desired transmission is also temporarily stored in the memory of the edge router in a queue. The management system for an electronic shelf label according to any one of claims 6 to 8, wherein the plurality of electronic shelf labels are connected in series to form a complex array of electronic shelf label clusters, and the complex array of electronic shelf label clusters is Connected to the edge router in parallel. The management system for an electronic shelf label according to any one of claims 7 to 9, wherein the plurality of electronic shelf labels are respectively provided with a low-power Bluetooth positioning signal transmitter, and the low-power Bluetooth positioning signal transmitter is The first central processing unit is connected. The electronic shelf label management system comprises at least: a management end, and an electronic shelf label management platform; a plurality of electronic shelf labels are installed in an exhibition commodity and respectively correspond to different commodities, and the plurality of electronic shelf labels respectively have a display a first wireless communication interface, a first power supply unit, a first central processing unit, and a low-power Bluetooth positioning signal transmitter, wherein the first central processing unit is respectively connected to the display, the first wireless communication interface, and the first power supply unit And a low-power Bluetooth positioning signal transmitter connection; the edge router is provided with a second wireless communication interface, a third wireless communication interface, a memory, a second power supply unit, and a second central processing unit, the second central processing unit Connected to the second wireless communication interface, the third wireless communication interface, the memory, and the second power supply unit, and the second wireless communication interface communicates with the electronic shelf label management platform in two directions, and the third wireless communication interface Two-way communication with the plurality of electronic shelf labels; and portable electronic of the client The device is provided with an application module and is provided with a display module, a Bluetooth module, a fourth wireless communication interface, a third power supply unit, and a third central processing unit. The third central processing unit is respectively associated with the display module. The Bluetooth module, the fourth wireless communication interface and the third power supply unit are connected, and the Bluetooth module can receive the low-power Bluetooth positioning signal sent by the low-power Bluetooth positioning signal transmitter, and the first The four wireless communication interface communicates with the management terminal. The management system of the electronic shelf label of claim 14, wherein the application installed by the portable electronic device generates map data relative to the display product; when the client searches for a specific product, the management terminal The location information of one of the electronic shelf labels corresponding to the specific product is transmitted to the portable electronic device; the client can open the guiding function preset in the application; the management terminal transmits the control signal through the edge router to control the corresponding The electronic shelf label enables the low-power Bluetooth positioning signal transmitter to transmit a low-power Bluetooth positioning signal; the client displays the map data by the display module and the low received by the Bluetooth module The power bluetooth positioning signal is directed to the particular item. The management system of the electronic shelf label of claim 15, wherein the third central processing unit further generates a prompt message for guiding the route. An electronic shelf label is installed at a display product and corresponding to different commodities, and includes at least: a display for displaying corresponding display information; a first wireless communication interface based on 6LoWPAN (IPv6 over Low power Wireless Personal) Area Networks) protocol for transmission; first power unit for providing power source; low power Bluetooth positioning signal transmitter for dynamically transmitting a low power Bluetooth positioning signal; sensor for sensing a customer entry The dwell time in the sensing range; and the first central processing unit is respectively connected to the display, the first wireless communication interface, the first power supply unit, the low power Bluetooth positioning signal transmitter and the sensor.