TW201723958A - Advertising apparatus and advertising method with identity recognition function - Google Patents

Abstract

An advertising apparatus includes a detecting unit, an image capturing unit, a vocal receiving unit, a processing unit, a transmission unit and a displaying unit. The detecting unit detects a moving target in a predetermined range. The image capturing unit captures the moving target to generate a target image when the moving target is in a static state. The target image includes a face image and a whole body image. The vocal receiving unit receives a vocal message of the moving target. The processing unit generates a user identification data and analyzes a consulting information in the vocal message to generate a advertisement classification data. The transmission unit transmits the user identification data and the advertisement classification data to a cloud database. The displaying unit displays an advertisement data from the cloud database.

Description

Advertising device and advertisement playing method with identification function

The disclosure relates to an advertising technology. In particular, the present disclosure relates to an advertising apparatus and an advertisement playing method having an identification function.

With the development of technology and commerce, various advertising devices have played an important role in our daily lives. However, current ad playback devices typically play advertisements in a fixed order. That is to say, the current advertisement playing device is difficult to attract users and lacks interactivity.

In view of this, the present disclosure proposes an advertising apparatus and an advertisement playing method having an identification function, thereby solving the problems described in the prior art.

One embodiment of the present disclosure relates to an advertising device. The advertising device is connected to the cloud database. The advertising device comprises a detecting unit, a camera unit, a voice receiving unit, a processing unit, a transmitting unit and a display unit. The detecting unit detects the moving target within a preset range and determines the moving state of the moving target. When the detecting unit determines that the moving target located in the preset range is in a static state, the camera unit captures the moving target in a static state to generate a target image. The target image contains facial images and whole body images. The voice receiving unit receives a query voice message of the mobile target located in the preset range and in a static state. The processing unit determines the gender information and the age information of the moving target according to the facial image and the whole body image to generate a customer identity data, and analyzes the consulting information included in the query voice message to generate an advertisement category data. The transmission unit transmits customer identity data and advertisement category data to the cloud database. The cloud database searches for at least one advertisement data according to the customer identity data and the advertisement category data. The display unit receives and plays the advertising material.

In some embodiments, the whole body image includes at least one gender feature of the moving target. The facial image contains at least one facial age feature of the moving target. The processing unit compares at least one gender feature with at least one facial age feature according to a physiological feature database to generate age information and gender information of the moving target.

In some embodiments, when the detecting unit determines that the moving target located in the preset range is in a dynamic state, the camera unit captures the preset range to generate an area image within a set time. The area image contains at least one character image. The processing unit determines the sex ratio of the person in the area image according to the at least one character image to calculate a sex ratio value. The transmission unit transmits the gender ratio value to the cloud database and receives the corresponding male advertisement data and the female advertisement data searched by the cloud database according to the gender ratio value. The processing unit determines a play time ratio of the male advertisement data and the female advertisement data according to the gender ratio value. The display unit plays the male advertisement data and the female advertisement data according to the play time ratio.

In some embodiments, the advertising device further includes a voice output unit and a positioning unit. The voice output unit is used to play a greeting voice message. When the positioning unit plays the greeting voice message in the voice output unit, it determines the target position of the moving target in the static state. When the coordinate position is within a predetermined coordinate range, the voice receiving unit receives the inquiry voice message from the mobile target. The processing unit analyzes the inquiry voice message and judges an advertisement category corresponding to the consultation information according to the consultation information in the inquiry voice message, thereby generating advertisement category data.

In some embodiments, the advertising device further includes a timing unit. The timing unit counts the duration in which the moving target is not detected within the preset range to generate a timing time. When the timing time reaches a detection time, the processing unit generates a stop command to stop the display unit from playing the advertisement data.

One embodiment of the present disclosure relates to an advertisement playing method having an identity recognition function. The advertisement playing method is applicable to an advertising device. The advertisement playing method comprises the steps of: detecting a moving target within a preset range; determining a moving state of the moving target; and when the moving target located within the preset range is in a stationary state, capturing the moving target to generate a target image, The target image includes a facial image and a whole body image; the gender information and the age information of the moving target are determined according to the facial image and the whole body image to generate a customer identity data; and an inquiry voice of the moving target located in the preset range and in a stationary state is received. The message analyzes and queries a consultation message included in the voice message to generate an advertisement category data; transmits the client identity data and the advertisement category data to a cloud database, and the cloud database searches for at least one advertisement data according to the customer identity data and the advertisement category data. ; and receive and play advertising materials.

In some embodiments, the whole body image includes at least one gender feature of the moving target. The facial image contains at least one facial age feature of the moving target. The step of determining the gender information and the age information of the moving target according to the facial image and the whole body image comprises: comparing at least one gender feature with at least one facial age feature through a physiological feature database to generate gender information and age information of the moving target.

In some embodiments, the advertisement playing method further includes the following steps: when the moving target is detected within the preset range and the moving target is in a dynamic state, the preset range is captured within a set time to generate an area image, the area The image includes at least one character image; the gender and the number of the characters in the area image are determined according to at least one character image to calculate a gender ratio value; the gender ratio value is transmitted to the cloud database and the corresponding correspondingly searched by the cloud database according to the gender ratio value is received. Male advertising materials and female advertising materials; and judging the proportion of male advertising materials and female advertising materials according to the gender ratio, and displaying male advertising materials and female advertising materials according to the playing time ratio.

In some embodiments, the step of generating the advertisement category data further comprises: playing a greeting voice message; determining a target position of the moving target in a static state; receiving the query from the moving target when the coordinate position is within a preset coordinate range; The voice message; and analyzing the query voice message and determining an advertisement category corresponding to the consultation information according to the consultation information in the inquiry voice message, thereby generating advertisement category data.

In some embodiments, the advertisement playing method further includes the steps of: counting a duration in which the moving target is not detected within the preset range to generate a timing time; and stopping the advertisement when the timing time reaches a detection time data.

In summary, the advertisement device and the advertisement playing method with the identification function in the above embodiment can improve the advertisement effect by playing the advertisement corresponding to the user to attract the user to view the advertisement. In addition, the advertising device in some embodiments and the advertisement playing method with the identification function enhance the advertising effect by interacting with the user to attract the user to view the advertisement.

The embodiments are described in detail below with reference to the accompanying drawings, but the embodiments are not intended to limit the scope of the disclosure, and the description of structural operation is not intended to limit the order of execution, and any combination of components The structure and the device with equal efficiency are all covered by the disclosure. In addition, the drawings are for illustrative purposes only and are not drawn to the original dimensions. For the sake of understanding, the same or similar elements in the following description will be denoted by the same reference numerals.

The terms used in the entire specification and the scope of the patent application, unless otherwise specified, generally have the ordinary meaning of each term used in the field, the content disclosed herein, and the particular content. Certain terms used to describe the disclosure are discussed below or elsewhere in this specification to provide additional guidance to those skilled in the art in the description of the disclosure.

The terms "including", "including", "having", "containing", and the like, as used herein, are all open terms, meaning, but not limited to.

FIG. 1 is a schematic diagram of an advertisement device 100 and a cloud database 200 according to an embodiment of the disclosure. As shown in FIG. 1, the advertising device 100 is connected to the cloud database 200. In some embodiments, the advertising device 100 logs into a user account to connect to the cloud database 200. In other words, the advertising device 100 connects to the cloud database 200 via the Internet. The cloud database 200 is used to store a lot of advertising materials. The advertising materials may come from an advertiser or from multiple advertisers. The advertising device 100 is configured to receive advertising materials from the cloud database 200 and play the advertising materials for viewing by the user.

As shown in FIG. 1 , in some embodiments, the advertising device 100 includes a detecting unit 102 , an imaging unit 104 , a processing unit 106 , a display unit 108 , a transmission unit 110 , and a voice receiving unit 112 . The processing unit 106 is coupled to the detecting unit 102, the camera unit 104, the display unit 108, the transmission unit 110, and the voice receiving unit 112.

The term "coupled" as used herein may mean that two or more elements are "directly" physically or electrically connected to each other, or "indirectly" to each other for physical or electrical contact, or two or more. The components operate or act on each other.

The detecting unit 102 is configured to detect whether a moving target (for example, one person) exists within a preset range, and determine a moving state of the moving target. The detecting unit 102 can be an infrared detector, a thermal sensing detector or other detecting device. In some embodiments, the predetermined range is a circular area centered on the advertising device 100 and having a radius of a predetermined distance. In some other embodiments, the range refers to a rectangular area, a sector area, a trapezoidal area, or an area having other geometric shapes at a predetermined distance from the advertising apparatus 100 in the display direction of the advertising device 100. The preset distance can be 0 to 10 meters. In some embodiments, the preferred preset distance is 0 to 5 meters. When the moving target is within the preset range, the detecting unit 102 senses the moving target and determines the moving state of the moving target. For example, the detecting unit 102 can determine that the moving target is in a stationary state or a dynamic state.

The camera unit 104 is used to capture images. The imaging unit 104 may be a charge coupled device, a complementary oxidized metal semiconductor, or other hardware component having an imaging function. When the detecting unit 102 detects that there is a moving target in the preset range, and determines that the moving target is in a stationary state, the camera unit 104 captures the moving target to generate a target image. In some embodiments, the target image includes a facial image and a whole body image.

Processing unit 106 is operative to process various analyses and operations. The processing unit 106 can determine the gender information and age information of the moving target according to the facial image and the whole body image to generate a customer identity data. In some embodiments, the whole body image includes at least one gender feature of the moving target, and the facial image includes at least one facial age feature of the moving target. The processing unit 106 may compare the gender feature and the facial age feature of the moving target according to the physiological feature database 116 or using various character feature recognition algorithms to determine the gender (gender information) of the moving target or the age range of the moving target (age information) ), which in turn generates customer identity data. In other words, in some embodiments, the customer identity data includes gender information and age information. For example, the processing unit 106 can determine the gender of the moving target according to the wearing or hair length of the moving target. In addition, the facial image may also include at least one facial gender feature of the moving target, and the processing unit 106 may determine the gender of the moving target according to the facial gender feature of the moving target. In addition, the processing unit 106 may also determine the age range of the moving target according to the facial age feature of the moving target, for example, a child, an adult, or an elderly person. Processing unit 106 can be a central processing unit, a micro control unit, a microprocessor, a digital signal processor, a special application integrated circuit, or a logic circuit. In some embodiments, the character recognition method described above can be implemented as a computer program and stored in a recording medium. The processing unit 106 performs a character recognition function by reading the computer program in the recording medium.

The voice receiving unit 112 is configured to receive a query voice message of a mobile target that is in a preset state and is in a static state. The voice receiving unit 112 may be a microphone or other device having a voice receiving function. In some embodiments, the query voice message includes a consultation message. That is to say, the inquiry voice message is a voice message sent by the mobile target and used to ask a question. After the voice receiving unit 112 receives the query voice message of the mobile target, the processing unit 106 may analyze the query information in the voice message by using voice recognition technology or other voice technology to generate an advertisement category data. For example, if the inquiry information in the voice message is asked about the food merchant, the processing unit 106 will generate the advertisement category data corresponding to the food merchant based on the consultation information.

Next, the transmission unit 110 transmits the advertisement category data and the customer identity data to the cloud database 200. The cloud database 200 searches for at least one advertisement material according to the customer identity data and the advertisement category data. For example, if the customer identity data shows that the mobile target is an adult and is a female, and the advertisement category data is displayed as a shopping category, the cloud database 200 searches for an advertisement material corresponding to the adult female and the shopping category. Then, the advertisement device 100 receives the advertisement materials from the cloud database 200, so that the display unit 108 of the advertisement device 100 plays advertisements for adult women and belongs to the shopping category, for example, cosmetics advertisements, women's advertisements, women's shoes advertisements, and the like. But not limited to this. In addition, if the customer identity data shows that the mobile target is a child and is a male, and the advertisement category data is displayed as a toy category, the cloud database 200 searches for an advertisement material corresponding to the boy and belongs to the toy category. Next, the advertising device 100 will receive advertisement information for the boy and belonging to the toy category from the cloud database 200, so that the display unit 108 of the advertising device 100 plays the advertisements, for example, toy car advertisements, toy model advertisements or toy exhibitions, and the like. But not limited to this. Since the advertisement played by the advertisement device 100 is played for the mobile target, the effect of attracting the user to stop and watch the advertisement can be achieved. The display unit 108 can be used to display a still image or a moving image. The display unit 108 can be a display panel, a touch display panel, or other device having a display function.

It is important to note that the above examples include sequential steps, but the steps are not necessarily performed in the order shown. Performing these steps in a different order is within the scope of the present disclosure. In addition, within the spirit and scope of the embodiments of the present disclosure, the steps may be added, replaced, changed, and/or omitted as appropriate.

In some embodiments, the processing unit 106 may determine whether there is a pet next to the moving target by using a pet identification method or other methods, or even determine the type of the pet, and then receive the corresponding advertising material from the cloud database 200. For example, if the processing unit 106 determines that the pet next to the moving target is a dog, the advertising device 100 may receive the advertising material corresponding to the dog feed advertisement or the doghouse advertisement from the cloud database 200. Since the moving target pet is a dog, the mobile target is very likely to be attracted by the dog-related advertising content, thereby improving the advertising effect of the advertising apparatus 100.

In addition, in some embodiments, the detecting unit 102 is configured to detect the stopping time of the moving target in the static state, and the processing unit 106 is configured to determine whether the stopping time of the moving target exceeds a preset attention time. Since the user's stop time exceeds the preset attention time, the probability of the user seeing the advertisement content played on the advertisement device 100 is high. Therefore, when the user's stop time exceeds the preset attention time, the camera unit 104 captures the mobile target to cause the advertisement device 100 to play the advertisement content corresponding to the user. In this way, the advertisement device 100 can display an advertisement for a user who has a long pause time, and can achieve a better advertisement effect. In some embodiments, this preset attention time is adjusted based on the needs of the merchant. The preset attention time may be, for example, 2 to 5 seconds, but the disclosure is not limited thereto.

Additionally, in some embodiments, the advertising device 100 further includes a timing unit 120. The timing unit 120 is coupled to the processing unit 106. The timing unit 120 counts the duration of the detection unit 102 not detecting the moving target within the preset range to generate a timing time. When the timing time reaches a detection time, the processing unit 106 will generate a stop command to cause the display unit 108 to stop playing the advertisement material. However, if the timing has not reached the detection time, the display unit 108 plays the advertisement data in a fixed order. The detection time is a time limit for allowing the advertising apparatus 100 to play the advertisement data according to a fixed order when no moving target is detected within the preset range.

In addition, in some embodiments, when the detecting unit 102 determines that the moving target located in the preset range is in a dynamic state, the imaging unit 104 captures the preset range to generate an area image within a set time. The area image contains at least one character image. The processing unit 106 determines the gender and the number of people in the area image according to the person image to calculate a gender ratio value. For example, a plurality of people may be included in an area image captured by the camera unit 104. In an embodiment, the processing unit 106 determines a common feature (eg, gender) of the characters to receive advertisement information corresponding to the shared feature from the cloud server 200 according to the shared feature. If the processing unit 106 determines that the number of males in the video is greater than the number of females, the advertising device 100 will receive advertising information for the male from the cloud server 200 to play advertising content for the male, such as a leather shoe advertisement, a suit advertisement, or a car advertisement. and many more. For example, if the processing unit 106 determines that the number of children in the video is greater than the number of adults, the advertisement device 100 will receive advertisement information for the child from the cloud database 200 to play advertisement content for the child, for example, a toy advertisement, Candy ads or amusement park ads, etc. In this way, the advertisement device 100 plays an advertisement for the common features of the users in the image, so that a better advertisement effect can be achieved.

In some embodiments, the processing unit 106 calculates the gender ratio value according to the gender and the number of the characters in the image of the person image, and the cloud database 200 searches for the corresponding male advertisement and female advertisement according to the gender ratio value. For example, if the gender ratio value shows that there are more males than females in the image, the cloud database 200 will search for a larger number of male advertisements and a smaller number of female advertisements. Next, the advertising device 100 will play the male advertisements and the female advertisements according to the gender ratio value. For example, if the gender ratio value shows that the ratio of male to female in the image is 7:3, the advertising device 100 will play the male advertisements for 7 minutes every 10 minutes, and the remaining Play these female ads in 3 minutes. Since the number of males in the regional image is large and it takes more time to play the male advertisement, the advertising effect of the advertising apparatus 100 can be improved.

In some embodiments, the advertising device 100 further includes a voice output unit 114. The voice output unit 114 is coupled to the processing unit 106. The voice output unit 114 is configured to output a greeting voice message or an advertisement voice message corresponding to the advertisement material. The voice output unit 114 can be a speaker, earphone or other device having a voice output function. In some embodiments, the voice output unit 114 may output a greeting voice message to attract the user to stay in front of the advertisement device 100, thereby improving the advertisement effect of the advertisement device 100. The greeting voice message can be, for example, "Good Morning" or "Hello" and the like. Additionally, in some embodiments, the speech output unit 114 can be used to output an advertising voice message corresponding to the advertising material. That is, if the advertisement content has an image portion and a sound portion, the image portion is displayed by the display unit 108, and the sound portion is output by the voice output unit 114.

Additionally, in some embodiments, the advertising device 100 further includes a positioning unit 118. The positioning unit 118 is coupled to the processing unit 106. The positioning unit 118 can be a Global Positioning System (GPS). When the voice output unit 114 plays the greeting voice message, the positioning unit 118 determines a target position of the moving target in the static state. When the coordinate position of the moving target is within a preset coordinate range, the voice receiving unit 114 receives the inquiry voice message from the mobile target, and then the processing unit 106 analyzes the inquiry voice message and generates an advertisement according to the consultation information in the inquiry voice message. Category data. In this way, the inquiry voice message sent by the mobile object that is too far from the advertisement device 100 can be prevented from being received by the voice receiving unit 114 to improve the advertisement effect of the advertisement device 100.

In some embodiments, the location unit 118 will issue location information for the advertising device 100. The transmission unit 110 further transmits the advertisement category data, the customer identity data, and the location information to the cloud database 200. For example, if the advertisement category data is displayed as a toy category, the customer identity data indicates that the mobile target is a small boy, and the cloud database 200 searches for the advertisement information of the boy toy seller near the location where the advertisement device 100 is located, and transmits the advertisement materials. To the advertising device 100 for playback by the display unit 108 of the advertising device 100. Since the distance between the merchant in the advertisement material and the advertisement device 100 is not far, the probability of the mobile target going to the consumption is very high, thereby improving the advertising effect of the advertisement device 100.

In some embodiments, after the voice receiving unit 112 receives the challenge voice message of the mobile target, the processing unit 106 can control the voice output unit 114 to respond to the challenge voice message to increase the interactivity of the advertisement device 100.

FIG. 2 is a schematic diagram of a plurality of advertising devices 600 and a cloud database 500 according to an embodiment of the present disclosure. The cloud database 500 is similar to the cloud database 200 in FIG. 1 except that the label value is increased by 300. Each advertising device 600 is similar to the advertising device 100 of FIG. 1 except that the numerical value is incremented by 500. Each advertising device 600 is connected to the cloud database 500. The advertising devices 600 are connected to the cloud database 500. In some embodiments, the advertising devices 600 log into a user account to connect to the cloud database 500. In some other embodiments, the advertising devices 600 log into multiple user accounts to connect to the cloud database 500.

In some embodiments, each advertising device 600 can be placed at a different location to play advertisements for users at different locations. For example, the advertising devices 600 can be disposed on different floors of a department store, respectively. Since different floors of a department store may sell goods for different types of consumers, the consumer groups on each floor may be different. For example, if floor 1 is for women, the main consumer group for floor 1 should be a woman. Therefore, the advertisement device 600 installed on the floor 1 judges that the probability that the mobile target located within the preset range is female is large, and the advertisement device 600 set on the floor 1 will play the advertisement for the female. If floor 2 is for men's clothing, the main consumer group for floor 2 should be male. Therefore, the advertisement device 600 set on the floor 2 judges that the probability that the mobile target located within the preset range is male is large, and the advertisement device 600 set on the floor 2 will play the advertisement for the male. That is to say, each advertising device 600 can play corresponding advertisements for different consumer groups, thereby greatly improving the advertising effect of each advertising device 600.

FIG. 3 is a flow chart of an advertisement playing method 800 with an identification function according to an embodiment of the disclosure. The advertisement playing method 800. In some embodiments, the advertisement play method 800 of FIG. 3 is applicable to the advertising device 100 of FIG. As shown in FIG. 3, the advertisement playing method 800 having the identification function includes steps S802 to S814.

In step S802, the detecting unit 102 detects a moving target within a preset range.

In step S804, the detecting unit 102 determines the motion state of the moving target. The motion state of the moving target may be a static state or a dynamic state.

In step S806, when the detecting unit 102 determines that the moving target located within the preset range is in a stationary state, the imaging unit 104 captures the moving target to generate a target image. In some embodiments, the target image includes a facial image and a whole body image.

In step S808, the processing unit 106 determines gender information and age information of the moving target according to the facial image and the whole body image to generate a customer identity data.

In step S810, the voice receiving unit 112 receives an inquiry voice message of the mobile target located in the preset range and in a stationary state, and analyzes a consultation information included in the inquiry voice message to generate an advertisement category data.

In step S812, the transmission unit 110 transmits the client identity data and the advertisement category data to the cloud database 200, so that the cloud database 200 searches for at least one advertisement data according to the customer identity data and the advertisement category data.

In step S814, the display unit 108 receives and plays the advertisement material.

In summary, the advertisement device and the advertisement playing method with the identification function in the above embodiment can improve the advertisement effect by playing the advertisement corresponding to the user to attract the user to view the advertisement. In addition, the advertising device in some embodiments and the advertisement playing method with the identification function enhance the advertising effect by interacting with the user to attract the user to view the advertisement.

The present disclosure has been disclosed in the above embodiments, and is not intended to limit the disclosure. Any one of ordinary skill in the art can make various changes and refinements without departing from the spirit and scope of the disclosure. The scope of protection shall be subject to the definition of the scope of the patent application attached.

100, 600‧‧‧ advertising devices
102‧‧‧Detection unit
104‧‧‧ camera unit
106‧‧‧Processing unit
108‧‧‧Display unit
110‧‧‧Transport unit
112‧‧‧ voice receiving unit
114‧‧‧Voice output unit
116‧‧‧Physical characteristics database
118‧‧‧ Positioning unit
120‧‧‧Time unit
200, 500‧‧‧ Cloud Database
800‧‧‧Advertising method
S802～S814‧‧‧Steps

The above and other objects, features, advantages and embodiments of the present disclosure will be more clearly understood. The description of the drawings is as follows: FIG. 1 is an illustration of an advertising device and a cloud in accordance with an embodiment of the present disclosure. 2 is a schematic diagram of a plurality of advertising devices and a cloud database according to an embodiment of the present disclosure; and FIG. 3 is an advertisement with an identification function according to an embodiment of the present disclosure. Flow chart of the playback method.

100‧‧‧Advertising device

102‧‧‧Detection unit

104‧‧‧ camera unit

106‧‧‧Processing unit

108‧‧‧Display unit

110‧‧‧Transport unit

112‧‧‧ voice receiving unit

114‧‧‧Voice output unit

116‧‧‧Physical characteristics database

118‧‧‧ Positioning unit

120‧‧‧Time unit

200‧‧‧Cloud Database

Claims (10)

An advertising device is connected to a cloud database. The advertising device comprises: a detecting unit, detecting a moving target within a preset range, and determining a moving state of the moving target; a camera unit, when detecting When the unit determines that the moving target in the preset range is in a static state, the camera unit captures the moving target in a static state to generate a target image, the target image includes a facial image and a whole body image; and a voice receiving unit Receiving a query voice message of the mobile target in a preset state and in a static state; a processing unit determining, according to the facial image and the whole body image, gender information and age information of the mobile target to generate a customer identity data, And analyzing an inquiry information included in the inquiry voice message to generate an advertisement category data; a transmission unit transmitting the customer identity data and the advertisement category data to the cloud database, wherein the cloud database is based on the customer identity data and the The advertisement category data correspondingly searches for at least one advertisement material; and one Display unit receives and displays the advertising material. The advertising device of claim 1, wherein the whole body image includes at least one gender feature of the moving object, the facial image including at least one facial age feature of the moving target, the processing unit according to a physiological feature database Comparing the at least one gender feature with the at least one facial age feature to generate age information and gender information of the mobile target. The advertising device of claim 1, wherein when the detecting unit determines that the moving target located in the preset range is in a dynamic state, the camera unit captures the preset range within a set time. Generating an area image, the area image includes at least one character image, and the processing unit determines a gender and a quantity of the person in the area image according to the at least one person image to calculate a sex ratio value, and the transmission unit transmits the gender ratio value to The cloud database receives the corresponding male advertisement data and female advertisement data searched by the cloud database according to the gender ratio value, and the processing unit determines the male advertisement materials and the one of the female advertisement materials according to the gender ratio value. The time ratio, the display unit plays the male advertisement materials and the female advertisement materials according to the play time ratio. The advertising device of claim 1, further comprising: a voice output unit for playing a greeting voice message; and a positioning unit for determining that the greeting voice message is in a static state when the voice output unit plays the greeting voice message a target position of the moving target, when the coordinate position is within a preset coordinate range, the voice receiving unit receives the query voice message from the mobile target, and the processing unit analyzes the query voice message and according to the query voice The consultation information in the message determines an advertisement category corresponding to the consultation information, and then generates the advertisement category data. The advertising device of claim 1, further comprising: a timing unit that counts a duration of the target that is not detected within the preset range to generate a timing time, when the timing time reaches one When detecting the time, the processing unit generates a stop command to cause the display unit to stop playing the advertisement data. An advertisement playing method with an identification function is applicable to an advertisement device. The advertisement playing method includes the following steps: detecting a moving target within a preset range; determining a moving state of the moving target; when located in the preset range When the moving target is in a stationary state, the moving target is photographed to generate a target image, the target image includes a facial image and a whole body image; and the gender information and the age information of the moving target are determined according to the facial image and the whole body image. Generating a customer identity data; receiving an inquiry voice message of the mobile target located in the preset range and in a stationary state, and analyzing a consultation information included in the inquiry voice message to generate an advertisement category data; transmitting the customer The identity data and the advertisement category data are sent to a cloud database, wherein the cloud database searches for at least one advertisement data according to the customer identity data and the advertisement category data; and receives and plays the advertisement data. The method for playing an advertisement with an identification function according to claim 6, wherein the whole body image includes at least one gender feature of the moving object, and the facial image includes at least one facial age feature of the moving target, wherein The step of determining the gender information and the age information of the moving target by the facial image and the whole body image comprises: comparing the at least one gender feature with the at least one facial age feature by using a physiological feature database to generate gender information of the moving target and Age information. The advertisement playing method with the identification function described in claim 6 further includes the following steps: when the moving target is detected within the preset range and the moving target is in a dynamic state, at a set time Shooting the preset range to generate an area image, the area image includes at least one character image; determining, according to the at least one character image, the gender and quantity of the person in the area image to calculate a sex ratio value; transmitting the gender ratio Value to the cloud database and receive the corresponding male advertisement data and female advertisement data searched by the cloud database according to the gender ratio value; and determine the male advertisement materials and the ones of the female advertisement materials according to the gender ratio value The proportion of time, and the male advertising materials and the female advertising materials are played according to the playing time ratio. The method for playing an advertisement with an identification function according to claim 6, wherein the step of generating the advertisement category data further comprises: playing a greeting voice message; determining a target position of the moving target in a static state; Receiving the inquiry voice message from the mobile target when the coordinate position is within a preset coordinate range; and analyzing the inquiry voice message and determining an advertisement category corresponding to the consultation information according to the consultation information in the inquiry voice message, The advertisement category data is generated in turn. The method for playing an advertisement with the identification function described in claim 6 further includes the following steps: counting the duration of the target that is not detected within the preset range to generate a timing time; When the time is up to a detection time, the advertisement data is stopped.