TW201702955A - System and method of carrying out common marketing promotion among different websites characterized by using a smart card encryption and decryption technique and a serial number of fabrication hardware apparatus to perform encryption computation on the smart card - Google Patents

Abstract

The present invention discloses a system and a method of carrying out common marketing promotion among different websites. A set of authorization code is generated using a smart card encryption and decryption technique and a serial number of fabrication hardware apparatus to perform encryption computation on the smart card , and is stored in memory block of fabrication hardware apparatus. After actuating the hardware apparatus, the firmware program has to go through validation of authorization code so that the program function can be executed normally; the number of available authorized apparatuses is stored in the smart card. Once a set of authorization code is generated, the number is subtracted by one until the number of authorization is used up. It can control the number of authorization of firmware.

Description

System and method for co-marketing promotion between different websites

The present invention relates to a system and method for co-marketing promotion between different websites, in particular, a content delivery and mutual recommendation service having all websites in a common content delivery network providing system.

If a typical website operator wants to expose the information on its website to other websites, other website operators are required to assist in the attachment of the webpage information to be disclosed to other website systems. If a website operator wants to use data exploration technology to analyze past user browsing web content behavior information for differentiated content recommendation marketing, he can only analyze user behavior information collected by his website system and users of his own website. Make recommendations for content or products on your own website. It is impossible to automatically and instantly discover the possible association between different independent website contents, and it is not possible to automatically and automatically and instantly present the content link or content of an independent website together with another independent website content, even if the contents of the two websites have Highly relevant.

Traditional website operators who want to recommend marketing to users of the website can only market their own website objects by analyzing the browsing history records of their own websites.

In view of the shortcomings derived from the above-mentioned conventional methods, the inventor of the present case has improved and innovated, and after years of painstaking research, finally Successfully researched and completed the system and method for co-marketing promotion between different websites.

It is an object of the present invention to provide a content delivery and mutual recommendation service having all of the websites within a common content delivery network providing system. After the independent website joins the system, the website content or product information can be viewed by the user directly entering the website URL through the browser, or can be attached to the user in a recommended manner when the user browses other websites. Inside the browser's window. Users who are not concerned about the content or product information of their website can pay attention to the products or content of the website, and the system has the purpose of allowing the content or products of different websites to be jointly promoted and promoted. The system consists of the following components: a multi-common marketing website; consisting of a website system operated independently by different operators. Communication network; a general digital computer network that connects communications between components of the system. A management server; providing a common marketing website registration to generate a system website domain name, a system website domain name and a corresponding website domain name corresponding management, and as a system connection to direct user connection to a website content delivery server Server function within the group network. Website content delivery server group; consists of one or more content delivery servers, each content delivery server pulls website content data, temporary website content data and delivery website to other content delivery servers or original websites The ability to stream content to the client and generate a record of content delivery. Website content delivery record collector; responsible for collecting content delivery records generated by the content delivery server. The website content delivery record analyzer analyzes the content delivery record data collected by the website content delivery record collector to generate association rule information between different web content. Website content recommendation information generator; generating website based on user webpage connection information and association rule information between webpage content Content recommendation list. Website content and recommendation information display module; pushed by the content delivery server to the user (website viewer), in addition to the function of displaying the content of the website webpage of the user connection, and including a recommendation content information display object can be The website content recommendation list information transmitted by the content delivery server is displayed in the module.

Its mechanism operates in the following ways: (1) To join this common marketing The independent website of the mechanism is registered with the system management server to generate a website-specific website. The registered content URL can be used to deliver the website content data to the user terminal via the system content delivery network server group of the system. (2) The website content delivery record collector collects the content delivery record recorded by the content delivery server within the content delivery network server group. (3) Website Content Delivery Record Analyzer The content delivery record collected by the website content delivery record collector generates association rule information between web content, and the association rule information is used for subsequent recommendation list generation. (4) When the user accesses the website content using the independent website's domain address registered in the system, the system will guide it to connect to one of the server nodes in the website content delivery network server group. (5) In addition to providing the service content of the user to access the data and generating the content delivery record, the node may also refer to the website content recommendation information generator for the related information of the user connection information and the accessed website content. A list of website content that is generated based on association rule information between webpage content. (6) The content delivery server transmits the list information recommended by the record analysis suggestor to the website content and the recommended information display area in the recommendation information display module. The user can obtain more detailed information about the recommended content by clicking on the content and link displayed in the recommended information display area.

In order to achieve the above invention, it is to create a common website content. Delivery architecture system, not only the content or products of independent websites can be presented together with other website content on the user website browser to achieve common marketing The purpose is to obtain and use the collectable records to analyze the behavior information of users across the website, and to automatically and instantly discover the relationship between different website content and users, and to conduct more accurate website content recommendation and product marketing. Under such a system architecture, each website maintains its independent operation and website design, and does not need to actually embed the object link into its system code in order to join the recommended target.

A system for co-marketing promotion between different websites, the main To include: a Root DNS (Root Domain Name System), which is a digital computer network system; a management server that provides registration of a plurality of common marketing websites, generates a system website domain name, and a system. The corresponding management of the website domain name and the original website domain name, and the connection of the system; a display module includes a website content display area and a recommended information display area, and can insert the content to be displayed into the website browsing. In the device, when the website content is accessed, the execution code of the display module can be pushed to the web browser; the plurality of content delivery servers obtain the content data of the management server, temporarily store the original website content data, and deliver The website content data is sent to the user end, the user connection information is obtained, the content delivery record is generated, and the website content recommendation information generator is queried to recommend the content list information; and the plurality of common marketing websites are managed by the content delivery server. The server registers and gets the content data; a content delivery record collector is either instant or Collecting content delivery records generated within the content delivery server; a content delivery record analyzer that analyzes the records collected by the content delivery record collector on an instant or periodic basis, and generates web content association information; a content recommendation information generation And receiving a delivery record of the content delivery record analyzer and the content delivery server, and generating a recommendation list of other webpage content (URL), and displaying the display module.

The connection to the entrance is to direct the user to the content to deliver the content. The server's intranet server, recommended list, is the content of the website or other website content items that contain the project's connected browsing.

A method for co-marketing promotion between different websites, the process is as follows: apply for the system network domain end code name to the Root DNS; the independent website registers the domain name in the system; the system records the domain name conversion information, and sends it to each a content delivery server; a content delivery record collector collects all content delivery server delivery records; a content delivery record analyzer generates web content association information; enters a web address in a web browser; a root DNS resolution URL, a connection oriented management server The management center directs the connection to the content delivery server; the content delivery server transmits the website content and the recommended information display module; checks whether the data exists and has not expired; if not, pulls the data from the original website or other delivery server and temporarily stores the data If yes, deliver the demand data to the website content display module; collect the connection information; query the recommended content list; deliver the recommended content list information to the recommended information display module.

This method uses the CDN (Content Delivery Network) to import the websites that are independently transported. The operation of each website is still independent, but the CDN can be used to analyze all the website user behavior information to explore cross-site objects. Relevance to user preferences.

The invention provides a common marketing promotion between different websites The system and method, when compared with other conventional technologies, have the following advantages:

1. A system and method for promoting mutual marketing of content or products between different websites, and the contents of different websites can be mutually recommended in the system.

2. By analyzing the content delivery records generated by the user browsing each website, the correlation between different website contents is generated. The association dependency information can be used to more accurately recommend content or products that the user is interested in to the user who is connecting.

3. Joining the website system of this system does not need to change the original website system design, and can retain its own website design style and website system mastership.

4. Use the discovered relevance to promote the cross-site objects of the users, and achieve the mutual improvement performance of the website (such as website content click rate and product sales volume).

110‧‧‧Root DNS

120‧‧‧Management Server

130‧‧‧Display module

131‧‧‧Web content display area

132‧‧‧Recommended information display area

140‧‧‧Content Delivery Server

150‧‧‧Common Marketing Website

160‧‧‧Content Delivery Record Collector

170‧‧‧Content Delivery Record Analyzer

180‧‧‧Content recommendation information generator

S201~S215‧‧‧Process

The detailed description of the present invention and the accompanying drawings will be further understood, and the technical contents of the present invention and the functions thereof can be further understood. The related drawings are: FIG. 1 is a system and method for co-marketing promotion between different websites of the present invention. System Architecture Diagram; Figure 2 is a flow chart of a system and method for co-marketing promotion between different websites of the present invention.

The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention. However, it is not intended to limit the invention.

Hereinafter, the present invention will be further described with reference to the accompanying drawings: Referring to FIG. 1 , a system architecture diagram of a system and method for co-marketing promotion between different websites of the present invention, wherein Root DNS (system website domain name) 110 is It is a digital computer network system; a management server 120 provides registration of a plurality of co-marketing websites 150, generates a system website domain name, a system website domain name and a corresponding website domain name corresponding management, and a system connection a display module 130 includes a website content display area 131 and a recommended information display area 132, and can insert the content to be displayed into the website browser, and when accessing the website content, The execution code of the display module is pushed to the website browser; the plurality of content delivery servers 140 obtain the content data of the management server 120, temporarily store the original website content data, deliver the website content data to the user end, and obtain The user connects the information, generates the content delivery record, and refers to the website content recommendation information generator to recommend the content list information; The marketing website 150 is capable of registering with the management server 120 via the content delivery server 140 and obtaining the content material; a content delivery record collector 160 for collecting the content delivery server 140 on an instant or periodic basis. a content delivery record generated by the content delivery record analyzer 170, which analyzes the records collected by the content delivery record collector 160, and generates web content data association information; a content recommendation information generator 180, The content delivery record analyzer 170 and the delivery record of the content delivery server 140 are received, and a recommendation list of other web content (URL) is generated and displayed on the display module 130.

As can be seen from the above, the Root DNS (root domain name resolution name system) 110 is also a system for managing and querying the entire international Internet domain. As a system for mapping the domain name and the IP address to each other, the management server 120 provides the plural. The co-marketing website 150 registers, generates the system website domain name, the system website domain name and the original website domain name corresponding management, and as the system's connection portal, can direct the user connection to a website content delivery server group Intranet server. The management server 120 registers with the Root DNS 110 a domain name for the system, and the user's connection page URL end code is the same as the applicant of the system, and is directed to the management server IP address. The display module 130 can be embedded in a general web browser. When the user accesses the website content through the system, the system pushes the executable module 130 executable code into the user-side website browser (reader), and the display module 130 cuts two areas in the display area. One is to display the website content display area 131 of the website that the user wants to browse, and the other is to display the recommended information display area 132 recommended by the system. The content delivery server 140 is composed of one (including) or more content delivery server groups. Within the content delivery server 140, each content delivery server 140 has access to website content materials to other servers, including original website and other content delivery servers, temporary storage of original website content materials, and delivery of website content materials to The user terminal obtains the user connection information, generates a content delivery record, and queries the website content recommendation information generator to recommend the content list information. The content delivery record may include the user IP, the user account, the connection time, the delivered content URL (URL), the delivery status, the delivery time, the delivery content size, the connection browser, the connection device, and the delivery server. Location and other information. Each content delivery server is a correspondence table between the system website domain name and the original website domain name, and is used to convert the domain name provided by the system into the actual original website domain name. The co-marketing website 150 is a group of co-marketing websites composed of a plurality of independent website systems. The content delivery record collector 160 is configured to collect content delivery records generated by all content delivery servers within the website content delivery server group 140 on an instant or periodic basis. Content delivery record analyzer 170 for immediate or periodic use The records collected by the website content delivery record collector 160 are generated to generate web content association information. The content recommendation information generator 180 is configured to generate a recommendation list of other webpage content (URL), the list includes website content or other website content items that the item can be browsed by the user.

When the user connects to a website using a browser, via the management server The device 120 directs its connection to the content delivery server 140, and the content delivery server 140 first checks whether it has stored the data required by the user, and if not, pulls the data from the original website or other content delivery server and obtains the data. It is delivered to the user-side website content display area 131. At the same time, the content delivery server 140 collects user connection information (such as user IP, user account, URL address of browsing data, connection browser, connection device, location of delivery server, etc.), and The content recommendation information generator 180 is queried for a recommendation list of recommendable web page contents (URLs). The content recommendation information generator 180 generates a recommendation list by using the user connection information and the webpage content data association information generated by the content delivery record analyzer 170, and the content delivery server 140 obtains the recommendation list and sends the information to the user end recommendation. The information display area 132, the recommended information display area 132 can directly display the URL of the recommended item or the actual data content of the item part. If the user is interested in the recommended item, the user can directly click on the recommended item link in the recommended information display area 132. Recommended project content.

Please refer to FIG. 2, which is common to different websites of the present invention. The flow chart of the marketing promotion system and method is as follows: S201 applies to the Root DNS for the system network domain end code name; S202 independent website registers with the system to obtain the domain name; S203 system records the domain name conversion information, and sends it to each Station content delivery server; S204 content delivery record collector collects all content delivery servers a delivery record; S205 content delivery record analyzer generates web content data association information; S206 enters a web address in a web browser; S207 Root DNS resolution URL, connection-oriented management server; S208 management center directs connection to content delivery server; S209 The content delivery server transmits the website content and the recommendation information display module; S210 checks whether the data exists and has not expired; if not, the S211 pulls the data to the original website or other delivery server and temporarily stores the data; S212, if yes, delivers the demand information to the website content Display module; S213 collects connection information; S214 queries the recommended content list; S215 delivers the recommended content list information to the recommended information display module.

It is known from the above that the implementation details of the process are as follows: S201 applies to the Root DNS for the system network domain end code name, which means that the system first registers the exclusive domain name with the Root DNS, and the Root DNS is responsible for the global domain name mapping. The organization, when the system registers with it to obtain a system-specific domain name, the future URL domain name end code is in line with the system applicants, will be directed to the system; S202 independent website registered in the system to obtain the domain name, meaning For website registration, the website to be added to the system needs to register with the system management server and obtain the system domain address. The end code of the domain address is the system-specific end code of the system. And establish a domain URL conversion table for recording each website that joins the system, the original website domain URL and the system provider The corresponding relationship between the original website operators and the website URL provided by the system is used as a general user to connect to their website; the S203 system records the domain name conversion information and sends it to each content delivery server, meaning The domain URL conversion table delivers updated data to each content delivery server if there are any additions or updates; the S204 content delivery record collector collects all content delivery server delivery records, meaning that the content delivery record collector continues to The content delivery server collects the content delivery record generated by the user browsing the system website content; the S205 content delivery record analyzer generates the web content data association information, which means the content delivery record analyzer, and periodically or instantly analyzes the website content delivery record collection. The information collected by the device generates or updates the web content data related information, and the content may include information related to the webpage generated based on the user data, such as an account number, a connection IP, a region, etc.; S206 enters the web address in the web browser , meaning that the user wants to browse the content of a website and enter the website in the browser. The URL registered in the system; S207 Root DNS resolution URL, the connection-oriented management server means that the user is connected to the management server of the system according to the Internet domain Root DNS in the URL; S208 Management Center Directing the connection to the content delivery server means that the management server then directs the user to one of the delivery servers in the website content delivery network, and the selection can be random or according to certain preference conditions (eg: away from The user's nearest server, the server with the lowest load, the server with the data required for the temporary user, etc.); the S209 content delivery server transmits the website content and recommended information. The module means that a content delivery server transmits the website content and the recommended information display module to the user end after receiving the user connection request; S210 checks whether the data exists and has not expired, which means that the content of step S209 is The delivery server checks whether there is information required by the user and has not expired; if S211, the data is pulled to the original website or other delivery server and temporarily stored, which means that the step S210 determines that the server itself is not used. If the required information is not expired, the server will switch to the server of the other website. The server in the content delivery network requests to obtain the data or directly pull and temporarily store the data to the website of the original data (original by querying the domain URL conversion table) The information belongs to the website address), and continues to perform the data transfer and record generating operation in step S212; if yes, the delivery of the demand data to the website content display module means that the step S210 determines that the content delivery server itself has a user's needs The information and the data that has not expired are directly transmitted to the content display area of the website content reader of the user side, and generated Content delivery record; S213 collects connection information, which means that the delivery server of step S209 simultaneously collects user connection information when the user connects (eg, user IP, user account, URL address of browsing data, even The information of the line browser, the connection device, the location of the content delivery server, etc.) is used to query the website content recommendation information generator for the recommended list information of the recommended web content (URL); S214 queries the recommended content list, which means step S209 The content delivery server uses the user connection information collected by the current connection to query the website content recommendation information generator for the recommended list information of the recommended web content (URL); S215 delivers the recommended content list information to the recommended information display mode. Group, meaning that the content delivery server of step S209 obtains information according to the user connection After generating the recommended list information of the webpage content (URL), the recommendation list information is transmitted to the website content of the user end and the recommended information display area of the recommendation information display module, together with the user demand content displayed by the website content display area. Presented.

The implementation manner is as follows: The system registers the domain name of the system exclusive to the Root DNS by using the management server IP 1.1.1.1; the obtained domain name of the network is as follows:

Website D, Website E wants to join this common marketing system, and obtain a system domain name in the management server registration; the domain URL conversion table record information is shown in Table 2:

After obtaining the registration website, website D declares its website domain name as: D.c.b.a; website E declares its domain name as: E.c.b.a.

The Table 2 data is delivered to each content delivery server for storage.

When the user browses the content of the website that joins the system, the content delivery server responsible for delivery will generate a content delivery record for each transmitted data. The website content delivery record collector continuously collects the record information into the content delivery server and centrally transfers it to the content record analyzer storage. The content delivery record collector can be a centralized or decentralized architecture, centralized from a program to the periodic Each content delivery server obtains the newly generated content delivery record data of the server, and the distributed architecture installs the content delivery record collector on each content delivery server, and the content delivery record data of the respective delivery program is The content recorded in each content delivery record can be as shown in Table 3:

Set the content delivery record analyzer to periodically (every twenty-four hours, every five minutes, or on-the-fly) the analysis of the content collected by the record collector to generate web content association information; the analytical calculus used can be designed by itself or Use the Association Rules algorithm (eg Apriori, FP, Eclat) to find out the potential relationship between web content, such as finding a web page data d.html when a user browses D website, there is a 90% chance of browsing. E.html).

When the user wants to browse the website D data, enter it in the browser. The URL of the resource at the beginning of the website registered in this system, such as: http://D.c.b.a/d.html.

According to the website http://D.c.b.a, the end of the network c.b.a Internet Root DNS directs the user to the management server (IP: 1.1.1.1) of the system.

The management server randomly connects the user's connection to the website content delivery One of the content delivery servers in the network.

Its content delivery server receives user connection requirements (http://Dcba/d.html), first send out the website content and recommended information display module (such as: an html object), and cut the content display area of the user's browser into a website content display area and a recommendation information. Display area.

The content delivery server checks if it exists Http://D.c.b.a/d.htmldata and has not expired.

If the content delivery server itself has http://Dcba/d.html data and has not expired, the data is directly transmitted to the content display area of the user's website, and a content delivery record is generated as follows: [30 /Jun/2015:00:03:30+0800]2.194 182.234.72.146-HIT/206 16665 GET d.html HTTP/1.1 Dcba 80-"-"150776348/15"TW" "OK"

If the server itself does not have the information or data required by the user has expired, the content delivery server turns to the other content delivery server to obtain the http://Dcba data or the domain transmitted by the system record domain name conversion information. The website conversion table has found that the original website (Dcba->D.d3.d2.d1) which is mapped to the demand data is directly obtained from the website of the original material (http://D.d3.d2.d1/d.html). Temporarily store the information and then execute the delivery of the demand data to the website content display module for data transfer and record generation.

The content delivery server collects the webpage address information of the user who is browsing the material "http://D.c.b.a/d.html".

The content delivery server passes the webpage URL (http://Dcba/d.html) that the user is accessing to the website content recommendation information generator, and the content recommendation information generator calculates according to the content delivery record analyzer. The related information between the webpages and the webpage URLs received are recommended by other webpages according to the webpage URL. For example, the content delivery record analyzer calculates a webpage data d.html of a user browsing the D website has a 90% chance of Browse the e.html page of the E website. In this case, because the user is accessing the web page data d.html of the D website, http://E.c.b.a/e.html is added to the recommended list (if the probability value is set to exceed 70%).

After the content delivery server obtains the list of recommended lists, the content of the list is directly pushed to the recommended information display area of the user, and is displayed in a clickable manner, so that the user can directly click the link to browse the content of the recommended website. .

The detailed description of the present invention is intended to be illustrative of a preferred embodiment of the invention, and is not intended to limit the scope of the invention. The patent scope of this case.

To sum up, this case is not only innovative in terms of technical thinking, but also has many of the above-mentioned functions that are not in the traditional methods of the past. It has fully complied with the statutory invention patent requirements of novelty and progressiveness, and applied for it according to law. Approved this invention patent application, in order to invent invention, to the sense of virtue.

110‧‧‧Root DNS

120‧‧‧Management Server

130‧‧‧Display module

131‧‧‧Web content display area

132‧‧‧Recommended information display area

140‧‧‧Content Delivery Server

150‧‧‧Common Marketing Website

160‧‧‧Content Delivery Record Collector

170‧‧‧Content Delivery Record Analyzer

180‧‧‧Content recommendation information generator

Claims (4)

A system for co-marketing promotion between different websites, which mainly includes: a Root DNS Name System, which is a digital computer network system; and a management server that provides a plurality of common servers. The registration of the marketing website, the generation of the system website domain name, the corresponding management of the system website domain name and the original website domain name, and the connection of the system; a display module, including the website content display area, and the recommended information display Zone, and can insert the content to be displayed into the web browser, and when accessing the content of the website, the execution code of the display module can be pushed to the web browser; multiple content delivery servers, Obtaining the content data of the management server, temporarily storing the original website content data, delivering the website content data to the user end, obtaining the user connection information, generating the content delivery record, and querying the website content recommendation information generator to recommend the content list information a plurality of the co-marketing websites, through which the server is delivered to the management server And obtaining the content material; a content delivery record collector for collecting the content delivery record generated in the content delivery server on an instant or regular basis; a content delivery record analyzer for analyzing the content on an instant or periodic basis Delivering records collected by the record collector and generating web content data association information; a content recommendation information generator receiving the content delivery record analyzer and the delivery record of the content delivery server, and generating other web content (URL) A list of recommendations and displayed in the display module. Co-marketing between different websites as described in item 1 of the patent application scope A wide system, where the connection is directed to direct the user's connection to the intranet server of the content delivery server. A system for co-marketing promotion between different websites as described in claim 1 of the patent application, wherein the recommendation list includes website content or other website content items that are connected to the project. A method for co-marketing promotion between different websites, the process is as follows: apply for the system network domain end code name to the Root DNS; the independent website registers the domain name in the system; the system records the domain name conversion information, and sends it to each a content delivery server; a content delivery record collector collects all content delivery server delivery records; a content delivery record analyzer generates web content association information; enters a web address in a web browser; a root DNS resolution URL, a connection oriented management server The management center directs the connection to the content delivery server; the content delivery server transmits the website content and the recommended information display module; checks whether the data exists and has not expired; if not, pulls the data from the original website or other delivery server and temporarily stores the data If yes, deliver the demand data to the website content display module; collect the connection information; query the recommended content list; deliver the recommended content list information to the recommended information display module.