TW201631533A - Advertisement display device, advertisement display system and the advertisement display method thereof - Google Patents

Abstract

An advertisement display device, an advertisement display system and the method thereof are provided. The advertisement display system includes a remote server center and at least one advertisement display device. The remote server center generates a main application program and a dynamically adjustable user interface embedded with advertisement contexts. Wherein the dynamically adjustable user interface is written from HTML language. The remote server center transmits the main application program and the dynamically adjustable user interface to the advertisement display device. The advertisement display device opens the dynamically adjustable user interface by the main application program so as to display the advertisement contexts in the dynamically adjustable user interface. Besides, the remote server center updates the dynamically adjustable user interface of the advertisement display device via Internet, in such way that the advertisement display device can display new advertisement information.

Description

Advertising player, advertisement playing system and advertisement playing method thereof

The invention relates to an advertisement playing device, an advertisement playing system and an advertising playing method thereof, in particular to an advertisement playing device, an advertisement playing system and an advertising playing method thereof, which can be used to adjust a user interface for playing an advertisement.

With the advancement of technology and the popularity of the Internet, it is one of the common marketing techniques commonly used by the advertising industry or the product industry to provide advertisements from a remote servo center to an advertisement playback device via the Internet.

Please refer to FIG. 1 , which is a schematic structural diagram of a conventional advertisement playing system. As shown, the advertisement playing system 100 includes a remote servo center 11 and at least one advertisement playing device 15. The remote server center 11 includes a control center unit 111, a database unit 113, and a transmission interface unit 119. The control center unit 111 is connected to the database unit 113 and the transmission interface unit 119, respectively. The advertisement playing device 15 includes a processing unit 151, a memory unit 153, a display unit 155, and a transmission interface unit 159. The processing unit 151 is connected to the memory unit 153, the display unit 155, and the transmission interface unit 159, respectively. The remote server center 11 and the advertisement playing device 15 can be connected to the network via a transmission interface unit 119, 159 in a wired or wireless manner.

When the remote server center 11 wants to create advertisement information, the programmer can simultaneously edit and design a main application 1151 and a user interface 1153 by using an editing software suitable for a specific system, and embedded in the user interface 1153 At least one advertisement content 1155. Then, the editing software packages the main application 1151, the user interface 1153 and the advertisement content 1151 into an advertisement file 115 and stores them in the database unit 113.

Then, when the advertiser of the remote servo center 11 wants to push the advertisement to the advertisement playing device When the playback is performed 15, the advertisement file 115 is transmitted to the advertisement playback apparatus 15 by the transmission interface unit 119. The advertisement playing device 15 receives the advertisement file 115 by using the transmission interface unit 159, stores it in the memory unit 153, and executes the main application 1151 of the advertisement file 115 by the processing unit 151 to open the user interface 1153 and display it on the display. On unit 155. Then, the user interface 1153 and the advertisement content 1155 played by it can be displayed on the display unit 155 of the advertisement playing device 15.

In the past, when the remote server center 11 created the advertisement information, the user interface 1153 was developed together with the main application 1151. Therefore, when the user interface 1153 and/or the advertisement content 1155 are to be adjusted, the user interface 1153 and/or the advertisement content 1155 to be adjusted must be re-edited together with the main application 1151 to become a new version of the advertisement file 115. Then, the advertisement playing device 15 can play the adjusted user interface 1153 and/or the advertisement content 1155 by receiving the new version of the advertisement file 115.

However, the user interface 1153 is developed together with the main application 1151. When the user interface 1153 and/or the advertisement content 1155 played on the advertisement playing device 15 are to be updated, the program data of the main application 1151 is also followed. The user interface 1153 and/or the advertisement content 1155 to be adjusted is retransmitted to the advertisement playing device 15, which will increase the burden of the network bandwidth. In addition, the designer of the user interface 1153 and/or the advertisement content 1155 must successfully assist the user interface 1153 and/or the advertisement content 1155 and the main application to be adjusted through the assistance of the programmer who understands the program structure of the main application 1151. Together with the 1151 editing design, this not only causes inconvenience in the adjustment of the user interface 1153 and/or the advertising content 1155, but also affects the immediacy of the advertisement information device 15 for updating the displayed advertising information.

In addition, in the past, the main application 1151, the user interface 1153, and the advertisement content 1155 are edited using an editing software suitable for a specific type of system platform (such as a Window system platform, an Android system platform, or an iOS system platform). The file 115 can only be operated in the type system platform corresponding to the editing software. If the system is changed to another type of system, the operation will be difficult due to the compatibility problem, and the user interface 1153 cannot be browsed and the advertisement can be smoothly performed. Play of content 1155.

The present invention provides an advertisement playing system, the system comprising a remote servo center and at least one advertisement playing device, wherein the remote server can generate and transmit a main application and a dynamically adjustable user interface embedded with the advertisement content to the advertisement The playback device is configured to enable the advertisement playback device to play the dynamically adjustable advertisement content in the user interface. Moreover, when the remote servo center wants to update the advertisement information in the advertisement playing device, the advertisement information in the advertisement playing device can be updated by transmitting the new version of the dynamically adjustable user interface to the advertisement playing device.

The present invention provides an advertisement playback system in which a remote servo center writes a dynamically adjustable user interface using a hypertext markup language (HTML) for a variety of system platforms.

The invention provides an advertisement playing system, wherein the remote servo center and the advertisement playing device respectively use a transmission interface unit conforming to the WebRTC network instant messaging transmission specification to perform network connection, and can dynamically adjust the user interface interface menu. The utility model can include an interactive operation component, and the consumer of the advertisement playing device can touch the interactive operation component to command the transmission interface unit to assist in establishing an instant communication connection between the advertisement playing device and the remote servo center, so that the advertisement playing device consumes The instant communication connection can be used to communicate with the remote servo center manager for video and audio communication.

To achieve the above objective, the present invention provides an advertisement playing system, comprising: a remote servo center, comprising: a control center unit for generating a main application and a dynamically adjustable user interface embedded with advertising content, wherein The dynamically adjustable user interface is written in a hypertext markup language; and a database unit connected to the control center unit for storing the main application and dynamically adjusting the user interface; and at least one advertisement playing device, The wired or wireless network connects to the remote servo center, receives the main application from the remote servo center and dynamically adjusts the user interface. The advertisement playback device includes: a memory unit for storing the main application and dynamically adjusting the use. Interface; a display unit; and a processing unit, connected to the memory unit and the display unit, executing the main application to enable dynamic adjustment of the user interface, and displaying the opened dynamically adjustable user interface by the display unit for dynamic adjustment User interface to play advertising content; among them, remote servo center By the ad network to update the playback apparatus dynamically adjusts UI.

In an embodiment of the invention, the hypertext markup language is a hypertext markup language conforming to the HTML 5 version format.

In an embodiment of the present invention, the display unit of the advertisement playing device is a touch panel, and the corresponding advertisement content is played according to the touch actuation by manipulating the dynamically adjustable user interface displayed on the display unit.

In an embodiment of the invention, the remote servo center and the advertisement playing device respectively have a transmission interface unit, and the remote servo center and the advertisement playing device transmit the information of the network via the transmission interface unit.

In an embodiment of the invention, the transmission interface unit is an interface unit conforming to the WebRTC network instant messaging transmission specification.

In an embodiment of the invention, the advertisement playing device uses the transmission interface unit and the remote servo center to perform real-time video and audio information transmission.

In an embodiment of the invention, the dynamically adjustable user interface includes an interactive operation component, and the interactive communication component is used to command the transmission interface unit to establish an instant communication connection between the advertisement playback device and the remote servo center.

The invention further provides an advertisement playing device, which connects a remote servo center by wire or wirelessly, and the remote server center transmits a main application and a dynamically adjustable user interface embedded with the advertisement content to the advertisement. The playback device includes: a memory unit for storing the main application and a dynamically adjustable user interface, wherein the user interface can be dynamically adjusted and written using a super file markup language; a display unit; and a processing The unit is connected to the memory unit and the display unit, and the main application is executed to enable the user interface to be dynamically adjusted, and the display unit is used to display the dynamically adjustable user interface that is opened to play the advertisement content on the dynamically adjustable user interface; The advertisement playing device receives the dynamically adjustable user interface to be updated from the remote server center via the network.

The invention further provides an advertisement playing method, the method is applied to an advertisement playing device, and the method comprises: receiving a main application from a remote server and a dynamically adjustable user interface embedded with the advertisement content; executing the main application The program is enabled to dynamically adjust the user interface; the play can dynamically adjust the content of the advertisement in the user interface; and determine whether the slave is received An update sent by the remote server can dynamically adjust the message of the user interface. If yes, an update program that dynamically adjusts the user interface is executed. If not, the user interface can be dynamically adjusted to continue the playback of the advertisement content.

In an embodiment of the present invention, the advertisement playing method further includes an instant messaging interaction process step, the step comprising: dynamically adjusting one of the interactive operation components on the user interface to generate an interactive request message; and transmitting the interaction request message to the far The end servo center; after receiving an interactive response message from the remote servo center, an instant communication connection between the advertisement playing device and the remote servo center is established.

100‧‧‧Advertising System

11‧‧‧Remote Servo Center

111‧‧‧Control Center Unit

113‧‧‧Database unit

115‧‧‧Advertisement files

1151‧‧‧ main application

1153‧‧‧User interface

1155‧‧‧Advertise content

119‧‧‧Transport interface unit

15‧‧‧Advertising Player

151‧‧‧Processing unit

153‧‧‧ memory unit

155‧‧‧Display unit

159‧‧‧Transport interface unit

200‧‧‧Advertising System

21‧‧‧Remote Servo Center

211‧‧‧Control Center Unit

213‧‧‧Database unit

215‧‧‧ main application

216‧‧‧ can dynamically adjust the user interface

2161‧‧‧Advertising content

2162‧‧‧Interactive operating parts

2163‧‧‧Video video

217‧‧‧ can dynamically adjust the user interface

2171‧‧‧Advertising content

219‧‧‧Transport interface unit

25‧‧‧Advertising Player

251‧‧‧Processing unit

253‧‧‧ memory unit

255‧‧‧ display unit

259‧‧‧Transport interface unit

Figure 1: Schematic diagram of the structure of the conventional advertisement playback system.

Figure 2 is a block diagram showing an embodiment of an advertisement playing system of the present invention.

FIG. 3 is a flow chart of a method for an embodiment of the advertisement playing method of the present invention.

Figure 4 is a flow chart of the method of the instant messaging interaction process in the advertisement playing method of the present invention.

Please refer to FIG. 2 , which is a schematic structural diagram of an embodiment of an advertisement playing system according to the present invention. As shown, the advertisement playing system 200 of the present invention includes a remote servo center 21 and at least one advertisement playing device 25. The remote server center 21 can be an advertising information providing center, and the advertisement playing device 25 is an advertising information. The playing end can be set in a store, an advertising product selling place or a public place or the like. The advertisement playback device 25 will connect to the remote servo center 21 in a wired or wireless manner.

The remote server center 21 includes a control center unit 211, a database unit 213, and a transmission interface unit 219. The control center unit 211 is connected to the database unit 213 and the transmission interface unit 219, respectively. The administrator of the control center unit 211 can develop a main application 215 using an editing software design and write a dynamically adjustable user interface 216 using a HyperText Markup Language (HTML). Moreover, at least one advertisement content 2161 can be embedded in the code of the dynamically adjustable user interface 216 while the code of the user interface 216 can be dynamically adjusted. In an embodiment of the invention, the movable The state adjustment user interface 216 can be written in a hypertext markup language conforming to the HTML 5 version format. After the control center unit 211 is designed to generate the main application 215 and dynamically adjust the user interface 216, the main application 215 and the dynamically adjustable user interface 216 can be stored in the database unit 213.

The advertisement playing device 25 includes a processing unit 251, a memory unit 253, a display unit 255, and a transmission interface unit 259. The processing unit 251 is connected to the memory unit 253, the display unit 255, and the transmission interface unit 259, respectively. When the administrator of the remote server center 21 wants to push the advertisement information to the advertisement playing device 25, the main application 215 and the dynamically adjustable user interface 216 are first transmitted to the advertisement playing device 25 by using the transmission interface unit 219. The advertisement playing device 25 receives the main application 215 and the dynamically adjustable user interface 216 by using the transmission interface unit 259, stores it in the memory unit 253, and executes the main application 215 by using the processing unit 251 to transmit the main application 215. The 215 is turned on to dynamically adjust the user interface 216, and the dynamically adjustable user interface 216 is displayed on the display unit 255. The dynamically adjustable user interface 216 that is being opened will play the advertisement content 2161 to deliver the advertisement information to the person near the advertisement playing device 25.

In an embodiment of the present invention, the display unit 255 of the advertisement playback device 25 can be selected as a touch panel. The consumer of the advertisement playback device 25 can be displayed by the display unit 255 of the touch advertisement playback device 25. The user interface 216 can be dynamically adjusted on the display unit 255. Then, the user interface 216 can be dynamically adjusted to play the corresponding advertisement content 2161 according to the instruction of the manipulation.

When the administrator of the remote server center 21 wants to adjust the advertisement information of the advertisement playing device 25, the HTML code of the user interface 216 can be dynamically adjusted or rewritten to generate a new version of the dynamically adjustable use. The interface 217 is stored in the database unit 213. Then, the remote servo center 21 transmits a new version of the dynamically adjustable user interface 217 to the advertisement playing device 25 through the transmission interface unit 219. After the advertisement playing device 25 receives the new version of the dynamically adjustable user interface 217 by using the transmission interface unit 259, it will be stored in the memory unit 253 to cover the original version of the dynamically adjustable user interface 216, and then through the main application 215. Opening a new version of the dynamically adjustable user interface 217 and displaying it on the display unit 255 on. In this way, the remote server center 21 can complete an update process of the advertisement information for the advertisement playing device 25, so that the advertisement playing device 25 can display a new version of the dynamically adjustable user interface 217 and the played back thereof. The advertisement content 2171 allows the consumer to receive new advertisement information via the advertisement playing device 25.

Moreover, since the dynamic adjustment of the user interface 216, 217 is independent of the design and writing of the main application 215, when the administrator of the remote server 21 desires to adjust the advertisement information of the advertisement playing device 25, Instead of transferring the main application 215 to the advertisement playing device 25 again, the advertisement playing device 25 can play the new advertising information as long as the new version of the dynamically adjustable user interface 217 is transmitted to the advertisement playing device 25. By designing the advertisement information in this way, not only the network data transmission amount of the advertisement playing system 200 can be reduced, but also the designer who can dynamically adjust the user interface 216, 217 can write and generate without communicating with the developer of the main application 215, in other words, The code of the user interface 216, 217 can be dynamically adjusted without matching the code of the main application 215 to speed up the update of the advertisement information. In addition, since the present invention dynamically adjusts the user interface 216, 217 to author in an HTML language for a variety of system platforms. Here, even if each of the advertisement playing devices 25 is a different type of system platform, the advertisement playing devices 25 of different types of system platforms can play back smoothly for the dynamically adjustable user interfaces 216 and 217 of the HTML language.

In addition, in an embodiment of the present invention, the transmission interface units 219 and 259 are respectively interface units conforming to the WebRTC network instant messaging transmission specification, and may also include an interactive operation member on the interface menu of the dynamically adjustable user interface 216. 2162. The consumer of the advertisement playing device 25 can use the touch interactive operation unit 2162 to command the transmission interface unit 219, 259 to assist in establishing an instant communication connection between the advertisement playing device 25 and the remote servo center 21, so that the advertisement playing device is enabled. The consumer of 25 can communicate with the manager of the remote servo center 21 for video and audio communication.

For example, the advertisement playing device 25 can be disposed at an advertising product selling place. When the consumer next to the advertising device 25 is unfamiliar with the operation or use purpose of the advertising product, the display can be displayed on the advertising device 25. Dynamically adjusting the interactive operator 2162 of the user interface 216 to command the transmission interface unit 219, 259 to establish the advertisement playback device 25 and the remote end Instant messaging connection between the servo centers 21. After the instant messaging connection is established, a video and audio screen 2163 will be displayed on the dynamically adjustable user interface 216, so that the consumer can immediately perform video recording through the video and audio screen 2163 and the manager of the remote servo center 21. Conversation and communication, and understand the operation or use of advertising products. Therefore, by setting the video and audio interactive function in the advertisement playing device 25, the consumer can perform instant video conversation communication with the remote manager to increase the effectiveness of the advertising product promotion, and also because the advertisement playing device 25 has an instant video conversation. The function of communication, the place where the advertising goods are sold can choose not to configure the salesperson to reduce the cost of manpower.

Please refer to FIG. 3 , which is a schematic structural diagram of an embodiment of an advertisement playing method according to the present invention. First, before the advertisement playing device 25 executes the advertisement playing method flow, the remote server center 21 may create a main application 215 for the pushed advertising information and write a dynamic embedded embedded content 2161 in the HTML language. Adjust user interface 216.

Step 301, the advertisement playing device 25 starts to execute the advertisement playing process, receives the main application 215 and the dynamically adjustable user interface 216 from the remote server center 21 via the transmission interface unit 259, and dynamically adjusts the user interface 215 and the user. The interface 216 is stored in the memory unit 253. In step 303, the advertisement playing device 25 executes the main application 215 by using the processing unit 251 to open the dynamically adjustable user interface 216 through the main application 215, and displays the dynamically adjustable user interface 216 on the display unit 255. In step 305, the dynamically adjustable user interface 216 that is being opened will play the advertisement content 2161, and the advertisement information is pushed.

In step 307, the advertisement playing device 25, while playing the advertisement content 261, will periodically determine whether an update of the dynamically adjustable user interface message sent from the remote server center 21 is received. If the advertisement playing device 25 receives the update dynamic update user interface message from the remote server center 21, the process proceeds to step 309, and the advertisement playing device 25 executes the update program of the user interface 216 dynamically, and returns to step 301. Receiving a new version of the dynamically adjustable user interface 217 from the remote server center 21 via the transmission interface unit 259, and storing the new version of the dynamically adjustable user interface 217 in the memory unit 253 to cover the original version. The user interface 216 is dynamically adjusted. Next, in step 303, the advertisement playing device 25 executes the main application 215 by using the processing unit 251 to open a new version of the dynamically adjustable user interface through the main application 215. Face 217, and dynamically adjustable user interface 217 is displayed on display unit 255. In step 305, the new version of the dynamically adjustable user interface 217 that is being opened will play the advertisement content 2171, and the advertisement information is pushed. On the other hand, if the advertisement playing device 25 does not receive the update from the remote server center 21 to dynamically update the user interface message, the process returns to step 305 to continue playing the advertisement content 2161 of the user interface 216.

Furthermore, the advertisement playing method of the present invention further includes an instant messaging interaction process step S306. As shown in FIG. 4, in the instant messaging interaction process step S306, in step S3061, the consumer of the advertisement playing device 25 can operate an interactive operation member 2162 on the user interface 216 to dynamically generate an interaction request message. Next, in step S3063, the advertisement playing device 25 transmits the interaction request message to the remote server center 21 by using the transmission interface unit 259. Then, in step S3065, the advertisement playing device 25 receives an interactive response message from the remote server center 21 by using the transmission interface unit 259, and establishes an instant communication connection with the remote server center 21 by the transmission interface unit 259. The consumer of the advertisement playing device 25 can communicate with the manager of the remote servo center 21 for video and audio communication.

The above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention, which is equivalent to the changes in shape, structure, features and spirit of the present invention. Modifications are intended to be included in the scope of the patent application of the present invention.

200‧‧‧Advertising System

21‧‧‧Remote Servo Center

211‧‧‧Control Center Unit

213‧‧‧Database unit

215‧‧‧ main application

216‧‧‧ can dynamically adjust the user interface

2161‧‧‧Advertising content

2162‧‧‧Interactive operating parts

2163‧‧‧Video video

217‧‧‧ can dynamically adjust the user interface

2171‧‧‧Advertising content

219‧‧‧Transport interface unit

25‧‧‧Advertising Player

251‧‧‧Processing unit

253‧‧‧ memory unit

255‧‧‧ display unit

259‧‧‧Transport interface unit

Claims (17)

An advertisement playing system, comprising: a remote servo center, comprising: a control center unit, configured to generate a main application and a dynamically adjustable user interface embedded with the advertisement content, wherein the user interface can be dynamically adjusted a super-file markup language; and a database unit connected to the control center unit for storing the main application and dynamically adjusting the user interface; and at least one advertisement playing device connected by wire or wirelessly The remote servo center receives the main application from the remote servo center and dynamically adjusts the user interface. The advertisement playback device includes: a memory unit for storing the main application and dynamically adjusting the user interface; and a display unit; a processing unit, connecting the memory unit and the display unit, executing the main application to enable the dynamically adjustable user interface, and displaying the opened dynamically adjustable user interface by using the display unit to dynamically adjust the user interface for advertising content. Playback; wherein the remote servo center updates the advertisement playing device via the network The user interface can be dynamically adjusted. The advertisement playing system of claim 1, wherein the hypertext markup language is a hypertext markup language conforming to the HTML 5 version format. The advertisement playing system of claim 1, wherein the display unit of the advertising device is a touch panel, and the user interface is dynamically adjusted according to the display on the display unit. The touch is activated to play the corresponding advertisement content. The advertisement playing system of claim 1, wherein the remote servo center and the advertisement playing device respectively have a transmission interface unit, and the remote servo center and the advertisement playing device perform the network via the transmission interface unit. Road information transmission. The advertisement playing system of claim 4, wherein the transmission interface unit is an interface unit conforming to the WebRTC network instant messaging transmission specification. The advertisement playing system of claim 5, wherein the advertisement playing device uses the transmission interface unit to transmit the instant video information to the remote servo center. The advertisement playing system of claim 6, wherein the dynamically adjustable user interface comprises an interactive operation member, and the interactive operation member is operated to command the transmission interface unit to establish the advertisement playing device and the remote One instant communication connection between the end servo centers. An advertisement playing device that connects a remote servo center by wire or wirelessly, and the remote server center transmits a main application and a dynamically adjustable user interface embedded with the advertisement content to the advertisement playing device, and the advertisement The playback device includes: a memory unit for storing the main application and a dynamically adjustable user interface, wherein the user interface can be dynamically adjusted and written in a super file markup language; a display unit; and a processing unit, connection memory The unit and the display unit execute the main application to enable the dynamic adjustment of the user interface, and display the opened dynamically adjustable user interface by using the display unit to play the advertisement content on the dynamically adjustable user interface; wherein the advertisement is played The device receives via the network a dynamically adjustable user interface to be updated from the remote server. The advertisement playing device of claim 8, wherein the hypertext markup language is a hypertext markup language conforming to the HTML5 version format. The advertisement playing device of claim 8, wherein the display unit is a touch panel, and the user can dynamically adjust the user interface displayed on the display unit to play according to the touch operation. Corresponding to the advertising content. The advertisement playing device of claim 8, wherein the advertisement playing device has a transmission interface unit, and the advertisement playing device performs network information transmission with the remote server center via the transmission interface unit. The advertisement playing device of claim 11, wherein the transmission interface unit is an interface unit conforming to the WebRTC network instant messaging transmission specification. The advertisement playing device of claim 12, wherein the dynamically adjustable user interface comprises an interactive operation member, and the interactive operation member is operated to command the transmission interface The unit establishes an instant messaging connection between the advertisement playing device and the remote servo center. An advertisement playing method is applied to an advertisement playing device. The method comprises the steps of: receiving a main application from a remote server and a dynamically adjustable user interface embedded with the advertisement content; and executing the main application to enable Dynamically adjusting the user interface; playing dynamically adjusts the content of the advertisement in the user interface; and determining whether an update from the remote server center is received to dynamically adjust the user interface message, and if so, performing a dynamically adjustable use The update program of the interface, if not, can continue to perform the playback of the advertisement content by dynamically adjusting the user interface. The advertisement playing method according to claim 14, wherein the dynamically adjustable user interface is written in a super file marking language. The advertisement playing method according to claim 14, wherein the advertisement playing device and the remote servo center use a transmission interface unit conforming to the WebRTC network instant messaging transmission specification to perform network connection. The method for playing an advertisement according to claim 14 further includes an instant messaging interaction process step, the step comprising: dynamically adjusting an interactive operation component on the user interface to generate an interactive request message; and transmitting The interaction request message is sent to the remote server center; after receiving an interactive response message from the remote server center, an instant communication connection between the advertisement playing device and the remote server center is established.