TW201419847A - Method, non-transitory computer readable storage medium, and system for producing and playing personalized video - Google Patents

Method, non-transitory computer readable storage medium, and system for producing and playing personalized video Download PDF

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TW201419847A
TW201419847A TW101140795A TW101140795A TW201419847A TW 201419847 A TW201419847 A TW 201419847A TW 101140795 A TW101140795 A TW 101140795A TW 101140795 A TW101140795 A TW 101140795A TW 201419847 A TW201419847 A TW 201419847A
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media
movie
television broadcast
personalized
digital media
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TW101140795A
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Chinese (zh)
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Hsin-Jen Huang
Zhi-Hong Zhu
You-Lin Hsieh
Chin-Chi Lo
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Feltmeng Inc
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Abstract

A method for producing and playing a personalized video is disclosed. The method comprises producing a plurality of video templates according to contents of a plurality of videos, inserting a personalized content in a video template among the plurality of video templates to produce the personalized video, playing the personalized video on a digital out of home (DOOH) or a TV broadcasting channel among a plurality of DOOHs or a plurality of TV broadcasting channels, announcing time and location of displaying the personalized video on at least one social networking website or a TV broadcasting channel in advance before the personalized video is played on the DOOH or the TV broadcasting channel, and delivering the personalized video on the at least one social networking website simultaneously or specific period of time later when the personalized video is played on the DOOH or the TV broadcasting channel.

Description

製作及播放個人化影片的方法、非暫態電腦可讀儲存媒介及系統 Method for making and playing personalized videos, non-transitory computer readable storage medium and system

本發明係指一種製作及播放一個人化影片的方法、非暫態電腦可讀儲存媒介及系統,尤指一種可透過嵌入個人化內容至影片模板中,以產生個人化影片並於家外數位媒體或電視廣播媒體播放的方法、非暫態電腦可讀儲存媒介及系統。 The present invention relates to a method for making and playing a humanized movie, a non-transitory computer readable storage medium and system, and more particularly to embedding personalized content into a movie template to generate a personalized video and digital media outside the home. Or methods of television broadcast media playback, non-transitory computer readable storage media and systems.

隨著電子資訊傳輸與顯示技術的進步,電視廣播媒體與家外數位媒體(Digital Out of Home,DOOH)已廣泛地應用於電子媒體資訊傳播。電視廣播媒體將內容透過有線或無線的網路傳送到家中的電視機,同一時間「廣播」給一大群電視機前的觀眾;家外數位媒體的數位電子看板(Digital Signage)大量架設在許多人潮聚集的公共場合,數位看板能播放豐富生動的影片、文字內容,並且面積大、顯而易見,為數眾多的觀眾能同時看見即對一群人進行「窄播」(Narrowcasting),且由於家外數位媒體的內容是「一群人一起看」,觀眾間很容易「互相感染」。舉例來說,當看見大批人駐足圍觀時,路人可能也會跟著想停下來湊過去看看。 With the advancement of electronic information transmission and display technology, television broadcast media and Digital Out of Home (DOOH) have been widely used in electronic media information dissemination. TV broadcast media transmits content to a home TV through a wired or wireless network, and "broadcast" to a large group of TV viewers at the same time; digital signage of digital media outside the home is widely installed in many people. In public places where gatherings, digital billboards can play rich and vivid films and texts, and the area is large and obvious. A large number of viewers can simultaneously see Narrowcasting for a group of people, and because of the digital media outside the home. The content is "a group of people watching together" and it is easy for viewers to "infect each other". For example, when you see a large crowd of people on the crowd, passers-by may also want to stop and look over.

電視廣播媒體「廣播」和家外數位媒體「窄播」、「聚眾」的特性,讓它成為廣告商傳播商業廣告的重要利器。可惜的是,因技術的限制,大部份的電視廣播媒體和家外數位媒體的廣告都是固定的 幾段影片內容輪播,如此「單向」地向觀眾傳播資訊效果仍有限。 The characteristics of the "broadcast" of TV broadcast media and the "narrowcast" and "gathering" of digital media outside the home make it an important tool for advertisers to spread commercial advertisements. Unfortunately, due to technical limitations, most TV broadcast media and advertisements for digital media outside the home are fixed. A few paragraphs of video content rotation, so the "one-way" communication to the audience is still limited.

再者,雖然具有「窄播」、「廣播」的特性,電視廣播媒體和家外數位媒體的廣告卻因為所播映的僅有「廣告」而缺乏「內容」,導致觀眾常常視而不見。 Moreover, although it has the characteristics of "narrowcasting" and "broadcasting", the advertisements of TV broadcast media and digital media outside the home are lacking in "content" because of the only "advertising" broadcasted, which often causes viewers to turn a blind eye.

另一方面,近年來社群網路平台(如Facebook、Twitter等)大為風行,它能讓「跟個人有關的內容」經由手機、平板電腦或任何瀏覽器「選擇性地」傳遞給「對內容可能有興趣的人」(例如親朋好友、粉絲等)。由於內容的散佈已經過社群平台機制某一程度地「配對」,內容的資訊被受眾接受的機率大為增加,很容易引起受眾的共鳴。 On the other hand, in recent years, social networking platforms (such as Facebook, Twitter, etc.) have become very popular. It allows "person-related content" to be "selectively" transmitted to "pairs" via mobile phones, tablets or any browser. Content may be of interest to people (such as friends, family, fans, etc.). Since the dissemination of content has been "paired" to some extent by the social platform mechanism, the probability that the content information is accepted by the audience is greatly increased, which easily causes the audience to resonate.

社群網路平台雖然提供了如此有效率的內容傳播途徑,一般廣告商所製作出來商業導向的廣告內容卻很難經由此途徑來傳播。原因是一般商業廣告都是經過特別設計的內容(廣告主希望使用者得到某些特定資訊),而放上社群網路平台的內容則必須有一定程度的「個人化」(例如要「與個人有關」或「個人對此有興趣」等使用者才會想將它放上社群網路平台傳播出去)。「個人化」是和商業廣告不完全一致的,如果希望藉由個人傳達出廣告主想要傳達的概念,則需要經過適當的控制。 Although the social networking platform provides such an efficient way to spread content, it is difficult for general advertisers to produce commercial-oriented advertising content through this channel. The reason is that general commercials are specially designed content (advertisers want users to get certain information), and content placed on social networking platforms must have a certain degree of "personalization" (for example, Users such as individuals or "individuals are interested in this" will want to put it on the social networking platform to spread out). "Personalization" is not exactly the same as commercial advertising. If you want to convey the concept that the advertiser wants to convey by the individual, you need to be properly controlled.

因此,實有必要設計出一套系統,將「社群網路」與「家外數 位媒體」或傳統「電視廣播媒體」結合,來改善彼此的缺陷。 Therefore, it is necessary to design a system to "community network" and "outside the home" "Media" or traditional "TV broadcast media" combined to improve each other's flaws.

因此,本發明揭露一種製作及播放一個人化影片的方法、非暫態電腦可讀儲存媒介及系統,可將「社群網路」與「家外數位媒體」或「電視廣播媒體」結合,來改善彼此的缺陷。本發明提供一內容客製化使用者介面,使用者可在廣告影片的特定幾個畫面物件置入客製化的內容,放上家外數位媒體或電視廣播媒體播放,並同步或某特定時間之後在社群網路平台分享。本發明將家外數位媒體或電視廣播媒體的廣告內容個人化,利用內容的多元性(因為廣告每次都不一樣,每次都有不同觀眾貢獻的不同的創意,所以人們會想多看幾遍)和觀眾的共鳴性(自己認識的人上了大眾媒體,人們會想要去看這支廣告影片)大幅地提昇廣告效益;此外,本發明亦輕易地將個人與商業廣告內容關聯,讓個人有興趣將此內容透過社群網路平台傳遞出去(本發明的機制使觀眾更有意願散佈廣告,因為觀眾參與的廣告在大眾媒體播出),廣告資訊更精準傳播,進一步增加效益。 Accordingly, the present invention discloses a method for producing and playing a personalized video, a non-transitory computer readable storage medium and system, which can combine "social network" with "home digital media" or "television broadcast media". Improve each other's defects. The present invention provides a content customization user interface, in which a user can place customized content in a specific screen object of an advertisement movie, put it on a home digital media or a television broadcast media, and synchronize or at a specific time. Then share it on the social networking platform. The invention personalizes the advertisement content of digital media or television broadcast media outside the home, and utilizes the diversity of the content (because the advertisements are different each time, each time there are different ideas contributed by different audiences, so people will want to see more Resonance with the audience (the people who know themselves are on the mass media, people will want to see this advertising film) to greatly improve the advertising efficiency; in addition, the present invention also easily associates personal and commercial advertising content, so that Individuals are interested in passing this content through the social networking platform (the mechanism of the present invention makes viewers more willing to distribute advertisements because the advertisements of the audience participate in the mass media), and the advertising information is more accurately disseminated, further increasing the benefits.

本發明揭露一種製作及播放一個人化影片的方法。該方法包含有根據複數個影片的內容製作成複數個影片模板;於一記憶體中儲存對應於複數個家外數位媒體或複數個電視廣播媒體的資訊及對應於該複數個影片模板的資訊;根據對應於該複數個影片模板的資訊,於該複數個影片模板中之一影片模板置入一個人化內容,以產 生該個人化影片;根據對應於該複數個家外數位媒體或該複數個電視廣播媒體的資訊,於該複數個家外數位媒體或該複數個電視廣播媒體中之一家外數位媒體或一電視廣播媒體播放該個人化影片;於該家外數位媒體或該電視廣播媒體播放該個人化影片之前,於至少一社群網站或該電視廣播媒體之一頻道預告播放該個人化影片的時間及地點;以及於該家外數位媒體或該電視廣播媒體播放該個人化影片時,同步或某特定時間之後於該至少一社群網站發佈該個人化影片。 The invention discloses a method for making and playing a personalized movie. The method includes: creating a plurality of movie templates according to the content of the plurality of videos; storing, in a memory, information corresponding to the plurality of off-camera digital media or the plurality of television broadcast media and information corresponding to the plurality of movie templates; Forming a personalized content in one of the plurality of movie templates according to information corresponding to the plurality of movie templates Generating the personalized video; according to information corresponding to the plurality of off-camera digital media or the plurality of television broadcast media, one or more of the digital media or one of the plurality of television broadcast media The broadcast media plays the personalized video; before the home digital media or the television broadcast media plays the personalized video, the time and place of the personalized video is previewed on at least one social networking site or one of the television broadcast media channels. And when the personalized video is played by the digital media outside the home or the television broadcast media, the personalized video is posted on the at least one social networking site after synchronization or a certain time.

本發明另揭露一種非暫態電腦可讀儲存媒介,具有一程式碼,用來指示一處理器執行一種製作及播放一個人化影片的方法。該方法包含有根據複數個影片的內容製作成複數個影片模板;於一記憶體中儲存對應於複數個家外數位媒體或複數個電視廣播媒體的資訊及對應於該複數個影片模板的資訊;根據對應於該複數個影片模板的資訊,於該複數個影片模板中之一影片模板置入一個人化內容,以產生該個人化影片;根據對應於該複數個家外數位媒體或該複數個電視廣播媒體的資訊,於該複數個家外數位媒體或該複數個電視廣播媒體中之一家外數位媒體或一電視廣播媒體播放該個人化影片;於該家外數位媒體或該電視廣播媒體播放該個人化影片之前,於至少一社群網站或該電視廣播媒體之一頻道預告播放該個人化影片的時間及地點;以及於該家外數位媒體或該電視廣播媒體播放該個人化影片時,同步或某特定時間之後於該至少一社群網站發佈該個人化影片。 The present invention further discloses a non-transitory computer readable storage medium having a code for instructing a processor to perform a method of making and playing a personalized movie. The method includes: creating a plurality of movie templates according to the content of the plurality of videos; storing, in a memory, information corresponding to the plurality of off-camera digital media or the plurality of television broadcast media and information corresponding to the plurality of movie templates; And according to the information corresponding to the plurality of movie templates, one of the plurality of movie templates is placed into a personalized content to generate the personalized video; according to the plurality of off-camera digital media or the plurality of televisions Broadcasting media information, playing the personalized video in the plurality of home digital media or one of the plurality of television broadcast media outside the digital media or a television broadcast media; playing the digital media in the home or the television broadcast media Before personalizing the video, preview the time and place of the personalized video on at least one social networking site or one of the television broadcast media channels; and synchronize the personalized video when the digital media outside the home or the television broadcast media plays the personalized video Or the personalized video is posted on the at least one social networking site after a certain time.

本發明另揭露一種製作及播放一個人化影片的系統,包含有一模板製作工具,用來根據複數個影片的內容製作成複數個影片模板;一記憶體,用來儲存對應於複數個家外數位媒體或複數個電視廣播媒體的資訊及對應於該複數個影片模板的資訊;一處理器;以及一儲存媒介,具有一程式碼,用來指示該處理器執行以下步驟:根據對應於該複數個影片模板的資訊,於該複數個影片模板中之一影片模板置入一個人化內容,以產生該個人化影片;根據對應於該複數個家外數位媒體或該複數個電視廣播媒體的資訊,於該複數個家外數位媒體或該複數個電視廣播媒體中之一家外數位媒體或一電視廣播媒體播放該個人化影片;於該家外數位媒體或該電視廣播媒體播放該個人化影片之前,於至少一社群網站或該電視廣播媒體之一頻道預告播放該個人化影片的時間及地點;以及於該家外數位媒體或該電視廣播媒體播放該個人化影片時,同步或某特定時間之後於該至少一社群網站發佈該個人化影片。 The invention further discloses a system for creating and playing a humanized movie, comprising a template making tool for making a plurality of movie templates according to the contents of a plurality of movies; and a memory for storing a plurality of digital media corresponding to the home. Or a plurality of television broadcast media information and information corresponding to the plurality of movie templates; a processor; and a storage medium having a code for instructing the processor to perform the following steps: according to the plurality of videos corresponding to the plurality of videos a template information, in which one of the plurality of movie templates is placed into a personalized content to generate the personalized video; according to information corresponding to the plurality of off-campus digital media or the plurality of television broadcast media, Playing the personalized video in a plurality of home digital media or one of the plurality of television broadcast media or a television broadcast media; at least before the home digital media or the television broadcast media plays the personalized video The time when a social networking site or one of the television broadcast media broadcasts the personalized video and Point; and when the outside of the home digital media or the television broadcast media play the personalized video, synchronous or after a certain time in the at least one social networking site to publish the personal video.

請參考第1圖,第1圖為本發明實施例一種可實現製作及播放個人化影片系統的網路環境10之示意圖。如第1圖所示,網路環境10包含有一模板製作工具102、至少一使用者104、一伺服器106及複數個家外數位媒體或電視廣播媒體DS1~DSX。網路環境10可為一區域性之私人網路(如:一內部網路(Intranet)),且(或)可為一較大之廣域網路(Wide Area Network,WAN)的一部份。或者, 網路環境10可為一區域網路(Local Area Network,LAN),該區域網路可於通訊上耦接於一廣域網路,如網際網路(the Internet)。網路環境10亦可能為各種不同形態網路的結合,而不限於此。網路環境10之主要目的在於提供一個平台使得各個不同成員之間可相互通訊。 Please refer to FIG. 1. FIG. 1 is a schematic diagram of a network environment 10 capable of realizing the production and playback of a personalized video system according to an embodiment of the present invention. As shown in FIG. 1, the network environment 10 includes a template creation tool 102, at least one user 104, a server 106, and a plurality of off-camera digital media or television broadcast media DS 1 ~ DS X . The network environment 10 can be a regional private network (eg, an intranet) and/or can be part of a larger Wide Area Network (WAN). Alternatively, the network environment 10 can be a local area network (LAN), and the area network can be communicatively coupled to a wide area network, such as the Internet. The network environment 10 may also be a combination of various forms of networks, without being limited thereto. The primary purpose of the network environment 10 is to provide a platform for communication between different members.

模板製作工具102係用來根據複數個影片的內容製作成複數個影片模板VT1~VTN。製作完成的影片模板VT1~VTN可傳送至伺服器106並儲存於伺服器106的記憶體中。儲存影片模板VT1~VTN的記憶體亦可能實現於模板製作工具102中,或單獨實現於網路環境10中,而不限於此。使用者104可使用任何數量之不同電子裝置,如手機、智慧型手機、個人數位助理(Personal Digital Assistants,PDA)、可攜式電腦(如:傳統筆記型電腦、小筆電、平板電腦)、桌上型電腦、或任何其它種類可使用於網路環境10中的通訊裝置。使用者104可透過網路環境10與伺服器106進行通訊,以取得任何製作及播放個人化影片的相關資訊,並可針對個人需求來製作個人化影片。使用者104亦可控制伺服器106端的處理器來選擇欲播放個人化影片的家外數位媒體或電視廣播媒體DS1~DSX及播放方式。伺服器106可用來儲存影片模板及其相關資訊,亦可儲存家外數位媒體或電視廣播媒體DS1~DSX的地點、播放時程等相關資訊。於部分實施例中,伺服器106可用來管理各個家外數位媒體或電視廣播媒體DS1~DSX之播放排程。 The template creation tool 102 is configured to create a plurality of movie templates VT 1 ~ VT N based on the contents of the plurality of movies. The completed movie templates VT 1 ~ VT N can be transmitted to the server 106 and stored in the memory of the server 106. The memory storing the movie templates VT 1 ~ VT N may also be implemented in the template creation tool 102 or separately implemented in the network environment 10, without being limited thereto. The user 104 can use any number of different electronic devices, such as mobile phones, smart phones, personal digital assistants (PDAs), portable computers (eg, traditional notebook computers, small notebooks, tablets), A desktop computer, or any other type of communication device, can be used in the network environment 10. The user 104 can communicate with the server 106 through the network environment 10 to obtain any information related to making and playing a personalized video, and can create a personalized video according to individual needs. The user 104 can also control the processor on the server 106 side to select the home digital media or television broadcast media DS 1 ~ DS X and the play mode of the personalized video. The server 106 can be used to store the movie template and related information, and can also store related information such as the location of the digital media or the television broadcast media DS 1 ~ DS X , the playing time and the like. In some embodiments, the server 106 can be used to manage the play schedules of various home digital media or television broadcast media DS 1 ~ DS X.

請參考第2圖,第2圖為本發明實施例一製作及播放個人化影片流程20之示意圖。製作及播放個人化影片流程20可編譯為程式碼,實現於模板製作工具102、使用者104及伺服器106中,其包含有以下步驟:步驟200:開始。 Please refer to FIG. 2 , which is a schematic diagram of a process 20 for creating and playing a personalized video according to an embodiment of the present invention. The process of creating and playing the personalized video 20 can be compiled into a code, implemented in the template creation tool 102, the user 104, and the server 106, and includes the following steps: Step 200: Start.

步驟202:模板製作工具102根據複數個影片的內容製作成影片模板VT1~VTNStep 202: The template creation tool 102 creates the movie templates VT 1 ~ VT N according to the contents of the plurality of movies.

步驟204:於伺服器106中的記憶體儲存對應於家外數位媒體或電視廣播媒體DS1~DSX的資訊及對應於影片模板VT1~VTN的資訊。 Step 204: The memory in the server 106 stores information corresponding to the home digital media or the television broadcast media DS 1 ~ DS X and information corresponding to the movie templates VT 1 ~ VT N .

步驟206:使用者104根據對應於影片模板VT1~VTN的資訊,於影片模板VT1~VTN中之一影片模板之每一特定可客製化物件中置入一個人化內容,以產生該個人化影片。 Step 206: The user information 104 corresponding to the video template VT 1 ~ VT N, the content into a man in each particular video object may be customized template of one of the video 1 ~ VT N VT template to produce This personalized video.

步驟208:根據對應於家外數位媒體或電視廣播媒體DS1~DSX的資訊,於家外數位媒體或電視廣播媒體DS1~DSX中之一家外數位媒體或電視廣播媒體播放該個人化影片。 Step 208: Play the personalization in a digital media or television broadcast media outside the home digital media or television broadcast media DS 1 ~ DS X according to the information corresponding to the digital media or TV broadcast media DS 1 ~ DS X outside the home. film.

步驟210:結束。 Step 210: End.

根據製作及播放個人化影片流程20,模板製作工具102先根據複數個影片的內容製作成影片模板VT1~VTN。影片可能是廣告、電影、短片等任何數位格式的影片,可透過模板製作工具102取出 影片的原始資料(如影片、圖片、聲音、文字等)。在原始資料中,影片的資訊可解析為時間軸(Timeline)上不同時間所對應的影格(Frame)和每個物件(影片、圖片、聲音、文字)在每個影格上的位置與大小,可隨著時間的進行依序播放每一個影格,其中,關鍵影格(Keyframe)為模板設計者特別挑出來展現模板中所定義可客製化物件的影格。舉例來說,請參考第3圖,第3圖為影片中一關鍵影格300之示意圖。如第3圖所示,關鍵影格300顯示一張報紙的一部分,報紙上包含一張照片。此照片的內容被挖空,顯示此照片被設定為可供使用者104嵌入個人化內容的物件。同一段影片中,可能有一或多個關鍵影格提供使用者104嵌入個人化內容;此外,同一個關鍵影格中,亦可能有一或多個物件提供使用者104嵌入個人化內容。 According to the process of creating and playing the personalized video 20, the template creation tool 102 first creates the movie templates VT 1 ~ VT N based on the contents of the plurality of movies. The video may be any digital format video such as advertisements, movies, short films, etc. The original material (such as movies, pictures, sounds, texts, etc.) of the video may be retrieved through the template creation tool 102. In the original material, the information of the movie can be parsed into the frame corresponding to the time on the timeline and the position and size of each object (movie, picture, sound, text) on each frame. Each frame is played sequentially as time progresses, wherein the keyframe specifically selects the frame of the customizable material defined in the template for the template designer. For example, please refer to Figure 3, which is a schematic diagram of a key frame 300 in the movie. As shown in Figure 3, the key frame 300 displays a portion of a newspaper containing a photo. The content of this photo is hollowed out, showing that the photo is set to be an object for the user 104 to embed personalized content. In the same movie, one or more key frames may provide the user 104 to embed the personalized content; in addition, in the same key frame, one or more objects may also provide the user 104 to embed the personalized content.

影片模板設計完成,會上傳至伺服器106並儲存於記憶體中。除此之外,與影片模板相對應的影片模板描述檔亦被上傳至伺服器106並儲存於記憶體中。影片模板描述檔敘述影片模板中可嵌入個人化內容的關鍵影格及物件相關資訊,其可包含關鍵影格於時間軸上的位置、物件於關鍵影格中的位置、物件大小等。 The movie template is designed and uploaded to the server 106 and stored in the memory. In addition, the movie template description file corresponding to the movie template is also uploaded to the server 106 and stored in the memory. The movie template description file describes the key frames and object related information that can be embedded in the personalized content of the movie template, and can include the position of the key frame on the time axis, the position of the object in the key frame, the size of the object, and the like.

於部分實施例中,模板製作工具102為Adobe的After Effects,影片模板中的物件即為After Effects中的footage(影片、圖片、聲音)和text layer(文字),影片模板描述檔即會定義哪幾個footage和text layer為可讓使用者置入個人化內容的「可客製化物件」。 In some embodiments, the template creation tool 102 is Adobe's After Effects, and the objects in the movie template are the footage (movie, picture, sound) and text layer (text) in After Effects, and the movie template description file is defined. Several footage and text layers are "customizable pieces" that allow users to place personalized content.

伺服器106中的記憶體除了可儲存影片模板VT1~VTN其相對應的影片模板描述檔之外,亦可儲存家外數位媒體或電視廣播媒體DS1~DSX及其相對應資訊。對應於家外數位媒體或電視廣播媒體DS1~DSX的資訊可包含家外數位媒體或電視廣播媒體DS1~DSX的名稱、位置、大小、播放排程等。於部分實施例中,對應於家外數位媒體或電視廣播媒體DS1~DSX的資訊可包含受眾經過家外數位媒體可觀賞區域的頻率。伺服器可連接至家外數位媒體或電視廣播媒體DS1~DSX,並於使用者104要求播放影片時,控制家外數位媒體或電視廣播媒體DS1~DSX中特定一個或複數個家外數位媒體或電視廣播媒體播放。 In addition to storing the corresponding movie template description files of the movie templates VT 1 ~ VT N , the memory in the server 106 can also store the home digital media or the television broadcast media DS 1 ~ DS X and their corresponding information. The information corresponding to the digital media or TV broadcast media DS 1 ~ DS X may include the name, location, size, and playback schedule of the digital media or TV broadcast media DS 1 ~ DS X. In some embodiments, the information corresponding to the off-site digital media or television broadcast media DS 1 ~DS X may include the frequency with which the audience can view the area through the digital media outside the home. The server can be connected to the home digital media or television broadcast media DS 1 ~ DS X and control a specific one or more of the home digital media or television broadcast media DS 1 ~ DS X when the user 104 requests to play the video. Play outside digital media or TV broadcast media.

使用者104欲製作一個人化影片時,可於影片模板VT1~VTN中選擇任一影片模板來置入個人化內容。請參考第4圖,第4圖為本發明實施例一影片模板瀏覽介面40之示意圖。如第4圖所示,所有可選擇的影片之相關資訊顯示於影片模板瀏覽介面40中。於一實施例中,顯示於影片模板瀏覽介面40的資訊包含影片模板剪影402及影片模板簡介404。使用者104可透過影片模板剪影402及影片模板簡介404來選擇欲置入個人化內容的影片模板,並點擊建立新影片按鈕406以進入影片製作介面。另一方面,已開始進行影片製作的個人化影片可視為影片專案。在影片模板瀏覽介面40中,另包含正在進行的影片專案所對應的影片專案剪影412及影片專案簡介414,使用者可點擊繼續編輯影片按鈕416以繼續進行此影片專案的 編輯。 When the user 104 wants to make a personalized movie, any movie template can be selected from the movie templates VT 1 ~ VT N to place the personalized content. Please refer to FIG. 4, which is a schematic diagram of a video template browsing interface 40 according to an embodiment of the present invention. As shown in Figure 4, information about all of the selectable videos is displayed in the video template browsing interface 40. In one embodiment, the information displayed in the video template browsing interface 40 includes a movie template silhouette 402 and a movie template profile 404. The user 104 can select a movie template to be placed into the personalized content through the movie template silhouette 402 and the movie template profile 404, and click the Create New Movie button 406 to enter the movie production interface. On the other hand, personalized videos that have started film production can be considered a film project. In the video template browsing interface 40, the video project silhouette 412 and the video project profile 414 corresponding to the ongoing video project are additionally included, and the user can click to continue editing the movie button 416 to continue editing the video project.

於部分實施例中,影片模板VT1~VTN可針對不同應用進行分類。舉例來說,影片模板VT1~VTN可分為求婚用影片模板、慶祝生日影片模板等。此時,使用者104可先選擇影片模板類型,再從某一類型中選擇出欲嵌入個人化內容的影片模板VT1~VTNIn some embodiments, the movie templates VT 1 ~ VT N can be classified for different applications. For example, the movie templates VT 1 ~ VT N can be divided into a wedding video template, a birthday movie template, and the like. At this time, the user 104 may first select a movie template type, and then select a movie template VT 1 ~ VT N from which to embed the personalized content.

請參考第5圖,第5圖為本發明實施例一影片製作介面50之示意圖。如第5圖所示,進入影片製作介面50後,畫面顯示至少一關鍵影格502及一編輯區504。關鍵影格502顯示所有此影片中可嵌入個人化內容的關鍵影格,而當使用者104點擊任一關鍵影格502時,此關鍵影格502的畫面會顯示於編輯區504。編輯區504顯示此關鍵影格502中可客製化物件506,使用者104可於可客製化物件506中嵌入個人化內容。相關於關鍵影格502及可客製化物件506的資訊皆可於影片模板描述檔中取得。此外,於部分實施例中,影片製作介面50另提供預覽影片按鈕508及發佈影片按鈕510。使用者104可於編輯個人化影片過程中,點擊預覽影片按鈕508以進行預覽,以及於個人化影片編輯完成後,點擊發佈影片按鈕510以進行發佈。 Please refer to FIG. 5, which is a schematic diagram of a video production interface 50 according to an embodiment of the present invention. As shown in FIG. 5, after entering the video production interface 50, the screen displays at least one key frame 502 and an editing area 504. The key frame 502 displays all of the key frames in the movie in which the personalized content can be embedded, and when the user 104 clicks on any of the key frames 502, the screen of the key frame 502 is displayed in the editing area 504. Editing area 504 displays customizable shards 506 in this key frame 502, and user 104 can embed personalized content in customizable shards 506. Information relating to key frame 502 and customizable feature 506 can be obtained in the movie template description file. Moreover, in some embodiments, the movie production interface 50 provides a preview movie button 508 and a publish movie button 510. The user 104 can click the preview movie button 508 to preview during the process of editing the personalized movie, and after the personalized movie editing is completed, click the publish movie button 510 to publish.

可嵌入關鍵影格502中可客製化物件506的個人化內容可為照片、圖片、聲音或文字等。以嵌入照片為例,請參考第6圖,第6圖為本發明實施例第3圖中之關鍵影格300中的可客製化物件嵌入 個人化內容600之示意圖。如第6圖所示,當關鍵影格300中的可客製化物件嵌入個人化內容600之後,即可得到結合影片內容及個人化內容的個人化影片602。 The personalized content of the customizable material 506 that can be embedded in the key frame 502 can be a photo, a picture, a sound, or a text. Taking the embedded photo as an example, please refer to FIG. 6. FIG. 6 is a figure for embedding the customizable material in the key frame 300 in the third embodiment of the present invention. Schematic diagram of personalized content 600. As shown in FIG. 6, when the customizable material in the key frame 300 is embedded in the personalized content 600, a personalized video 602 combining the video content and the personalized content is obtained.

當使用者104完成個人化影片後,可開始進行發佈。在透過家外數位媒體播放的實施例中,使用者104會進入家外數位媒體總覽介面,在選擇所欲播放影片的國家、城市之後,此城市的地圖會顯示於畫面中,使用者從城市的地圖畫面中指定欲播放影片的區域,畫面再顯示指定區域中的家外數位媒體,以供使用者104進行選擇。在透過電視廣播媒體播放的實施例中,則是使用者104選擇欲播放的電視廣播頻道與時間。於部分實施例中,可透過衛星定位偵測使用者104所在位置,直接顯示附近區域的家外數位媒體,以供使用者104進行選擇。於部分實施例中,亦可不使用地圖,而透過列表提供予使用者104選擇欲播放個人化影片602的家外數位媒體或電視廣播媒體。 When the user 104 completes the personalized movie, the publication can begin. In the embodiment of playing through the digital media outside the home, the user 104 enters the home digital media overview interface. After selecting the country or city where the movie is to be played, the map of the city is displayed on the screen, and the user is from the city. The map screen specifies the area in which the movie is to be played, and the screen displays the digital media outside the home in the designated area for the user 104 to select. In an embodiment played over a television broadcast medium, the user 104 selects the television broadcast channel and time to play. In some embodiments, the location of the user 104 can be detected through satellite positioning, and the home digital media in the nearby area can be directly displayed for the user 104 to select. In some embodiments, the map may be provided to the user 104 via the list to select the off-site digital media or television broadcast media for which the personalized video 602 is to be played.

請參考第7圖,第7圖為本發明實施例一地圖畫面70之示意圖。如第7圖所示,地圖畫面70顯示一特定區域中所有家外數位媒體DSA~DSD的位置及名稱。於家外數位媒體DSA~DSD旁標示一個括弧,括弧中的數字代表受眾經過此家外數位媒體可觀賞區域的頻率。當使用者104點擊家外數位媒體DSA時,或當使用者104將游標置於家外數位媒體DSA上時,畫面即跳出家外數位媒體DSA的相關資訊,使用者可藉由此相關資訊決定是否在家外數位媒體DSA 進行播放。本實施例提供了預約播放702及自動播放704兩種方式。若選擇預約播放702,可設定家外數位媒體DSA於一預定時間播放個人化影片。在此情況下,使用者104可透過伺服器106查詢家外數位媒體DSA的播放排程,以查詢尚可預約的播放時段,並進行預約播放。若選擇自動播放704,可設定家外數位媒體DSA於一特定受眾進入觀看區時播放個人化影片。在此情況下,需使用衛星定位系統對此特定受眾的位置、速度或方向進行偵測(例如偵測此特定受眾是否靜止、正在走路、正在搭車等)。於部分實施例中,可使用一符號標記於部分家外數位媒體DSA~DSD,代表此看板具有使用者設定自動播放的個人化影片欲播放予使用者104觀看。此時,當使用者104經過被標記的家外數位媒體DSA~DSD的觀看區時,家外數位媒體DSA~DSD會自動播放該其他使用者設計的個人化影片。另一方面,透過電視廣播頻道進行播放的實現方式與上述預約播放702的方式類似,於此不再贅述。 Please refer to FIG. 7. FIG. 7 is a schematic diagram of a map screen 70 according to an embodiment of the present invention. As shown in Fig. 7, the map screen 70 displays the locations and names of all the home digital media DS A ~ DS D in a particular area. A bracket is placed next to the digital media DS A ~ DS D outside the home. The number in brackets represents the frequency at which the audience can view the area through the digital media outside the home. When the user 104 clicks on the home digital media DS A , or when the user 104 places the cursor on the home digital media DS A , the screen jumps out of the home digital media DS A related information, and the user can thereby Relevant information determines whether the digital media DS A plays outside the home. This embodiment provides two modes of reservation play 702 and automatic play 704. If the reservation play 702 is selected, the home digital media DS A can be set to play the personalized video at a predetermined time. In this case, the user 104 can query the playing schedule of the home digital media DS A through the server 106 to query the playing time period that can be reserved, and perform the scheduled playing. If AutoPlay 704 is selected, the home digital media DS A can be set to play the personalized video when a specific audience enters the viewing area. In this case, the satellite positioning system needs to be used to detect the location, speed or direction of this particular audience (eg, to detect if this particular audience is stationary, walking, getting on a ride, etc.). In some embodiments, a symbol may be used to mark a portion of the home digital media DS A ~ DS D , which means that the kanban has a personalized video that the user sets to play automatically to be played to the user 104 for viewing. At this time, when the user 104 passes through the viewing area of the marked home digital media DS A ~ DS D , the home digital media DS A ~ DS D will automatically play the personalized video designed by the other user. On the other hand, the implementation of playing through the television broadcast channel is similar to the manner of the above-mentioned scheduled play 702, and details are not described herein again.

為了傳遞個人化影片予更多「對內容可能有興趣的人」,當使用者選擇預約播放702時,可於社群網站(如Facebook、Twitter等)預告播放個人化影片的時段及地點或頻道。此外,於播放此個人化影片的同時,更可同步或某特定時間之後於社群網站發佈此個人化影片,而社群網站的成員皆可對此個人化影片的內容進行評價或發表評語。透過社群網站上好友之間的串連,將使得個人化影片的內容受到更多人關注。 In order to deliver personalized videos to more "people who may be interested in content", when the user chooses to play 702, the social networking site (such as Facebook, Twitter, etc.) can preview the time and place or channel of the personalized video. . In addition, while playing this personalized video, it is also possible to sync or post this personalized video on a social networking site after a certain time, and members of the social networking site can rate or comment on the content of this personalized video. Through the series of connections between friends on the social networking site, the content of personalized videos will be more concerned.

一電腦可讀之儲存媒介係指任何參與提供複數個指令予中央處理單元(Central Processing Unit,CPU)執行之一媒介。該媒介可為許多形式,包含但不限於非揮發性(non-volatile)及揮發性(volatile)媒介,前者如光碟或磁碟,後者如動態儲存記憶體。舉例來說,一電腦可讀媒介之常見形式包含一軟碟、一硬碟、一磁帶、任何其它磁性媒介、一唯讀光碟(CD-ROM)、一數位影像光碟(DVD)、任何其它光學媒介、一隨機存取記憶體(RAM)、一可程式化唯讀記憶體(PROM)、一可抹除可程式化唯讀記憶體(EPROM)、一快閃可抹除可程式化唯讀記憶體(FLASHEPROM)、任何其它記憶體晶片或卡匣。 A computer readable storage medium refers to any medium that participates in providing a plurality of instructions to a central processing unit (CPU). The medium can be in many forms including, but not limited to, non-volatile and volatile media such as a compact disc or a magnetic disc, such as a dynamic storage memory. For example, a common form of computer readable medium includes a floppy disk, a hard disk, a magnetic tape, any other magnetic medium, a CD-ROM, a digital video disc (DVD), any other optics. Medium, a random access memory (RAM), a programmable read only memory (PROM), an erasable programmable read only memory (EPROM), a flash erasable, programmable, read only Memory (FLASHEPROM), any other memory chip or cassette.

上述家外數位媒體係指住家以外的數位媒體,通常利用電子數位看板(Digital Signage)提供訊息內容的呈現,電子數位看板通常實現於大樓外層的電視牆,而不限於此。家外數位媒體亦可能是用於公共場合播放影音內容的媒體,可於大樓或車站內部的電視機播放。此外,電視廣播媒體的內容可透過無線或有線的廣播網路單向地傳送至分散各地的電視機,以呈現給觀眾。電視廣播媒體內容亦可透過其它方式呈現,而不限於此。 The above-mentioned digital media outside the home refers to digital media other than the home. Usually, the digital signage is used to provide the content of the message. The electronic digital signboard is usually implemented on the outer wall of the building, and is not limited thereto. The digital media outside the home may also be a medium for broadcasting audio and video content in public, which can be played on the TV in the building or in the station. In addition, the content of the television broadcast media can be transmitted unidirectionally to a television set scattered throughout the country via a wireless or wired broadcast network for presentation to the viewer. TV broadcast media content can also be presented in other ways, without limitation.

另一方面,上述社群網站係指社群網路服務(Social Networking Service,簡稱SNS),是一著重於建立社交網路(social networks)或社交關係(social relations)的服務、平台或網站,主要作用是為一群擁有相同興趣與活動的人建立線上社群。這類服務往往是基於 網際網路,為使用者提供各種聯繫、交流的互動通路,如電子郵件、即時訊息服務等。社群網站通常可讓使用者在自己的社交網路中分享意見、活動、事件、興趣等,而不限於此。 On the other hand, the above social network website refers to a Social Networking Service (SNS), which is a service, platform or website that focuses on establishing social networks or social relations. The main role is to build an online community for a group of people with the same interests and activities. Such services are often based on Internet, providing users with various contacts and communication channels, such as email and instant messaging services. Social networking sites often allow users to share opinions, activities, events, interests, etc. on their own social networks, without limitation.

在習知技術中,儘管家外數位媒體具有「窄播」、「聚眾」的特性,而電視廣播媒體具有「廣播」的特性,卻因為所播映的僅有「廣告」而缺乏「內容」,導致來往的群眾常常視而不見。相較之下,本發明可將「社群網路」與「家外數位媒體」或「電視廣播媒體」結合,來改善彼此的缺陷,並將家外數位媒體或電視廣播媒體的廣告內容個人化,利用內容的多元性(因為廣告每次都不一樣,每次都有不同觀眾貢獻的不同的創意,所以人們會想多看幾遍)和觀眾的共鳴性(自己認識的人上了大眾媒體,人們會想要去看這支廣告影片)大幅地提昇廣告效益。此外,本發明亦輕易地將個人與商業廣告內容關聯,讓個人有興趣將此內容透過社群網路平台傳遞出去(本發明的機制使觀眾更有意願散佈廣告,因為觀眾參與的廣告在大眾媒體播出),廣告資訊更精準傳播,進一步增加效益。 In the conventional technology, although the digital media outside the home has the characteristics of "narrowcast" and "gathering", and the television broadcast media has the characteristics of "broadcasting", it lacks "content" because of the only "advertising" broadcasted. The people who caused the visit often turned a blind eye. In contrast, the present invention can combine "social network" with "home digital media" or "television media" to improve each other's defects, and to personalize the advertising content of digital media or television broadcast media outside the home. Use, the diversity of content (because the ads are different every time, each time there are different ideas contributed by different audiences, so people will want to see more times) and the resonance of the audience (people who know themselves are on the public The media, people will want to see this advertising film) to greatly improve the effectiveness of advertising. In addition, the present invention also easily associates individuals with commercial advertising content, and individuals are interested in transmitting the content through the social networking platform (the mechanism of the present invention makes the viewer more willing to distribute the advertisement because the audience participates in the advertisement in the public. Media broadcast), advertising information is more accurately disseminated, further increasing efficiency.

以上所述僅為本發明之較佳實施例,凡依本發明申請專利範圍所做之均等變化與修飾,皆應屬本發明之涵蓋範圍。 The above are only the preferred embodiments of the present invention, and all changes and modifications made to the scope of the present invention should be within the scope of the present invention.

102‧‧‧模板製作工具 102‧‧‧Template Builder

104‧‧‧使用者 104‧‧‧Users

106‧‧‧伺服器 106‧‧‧Server

DS1~DSX‧‧‧家外數位媒體或電視廣播媒體 DS 1 ~DS X ‧‧‧Digital media or TV broadcast media

VT1~VTN‧‧‧影片模板 VT 1 ~VT N ‧‧‧Video Template

20‧‧‧流程 20‧‧‧ Process

200~210‧‧‧步驟 200~210‧‧‧Steps

300‧‧‧關鍵影格 300‧‧‧ key frames

40‧‧‧影片模板瀏覽介面 40‧‧‧Video template browsing interface

402‧‧‧影片模板剪影 402‧‧‧ film template silhouette

404‧‧‧影片模板簡介 Introduction to the video template of 404‧‧‧

406‧‧‧建立新影片按鈕 406‧‧‧Create new movie button

412‧‧‧影片專案剪影 412‧‧ ‧ film project silhouette

414‧‧‧影片專案簡介 414‧‧‧ Film Project Profile

416‧‧‧繼續編輯影片按鈕 416‧‧‧Continue editing the movie button

50‧‧‧影片製作介面 50‧‧‧Video production interface

502‧‧‧關鍵影格 502‧‧‧ key frame

504‧‧‧編輯區 504‧‧‧editing area

506‧‧‧可客製化物件 506‧‧‧Customized parts

508‧‧‧預覽影片按鈕 508‧‧‧ Preview movie button

510‧‧‧發佈影片按鈕 510‧‧‧release movie button

600‧‧‧個人化內容 600‧‧‧ Personalized content

602‧‧‧個人化影片 602‧‧‧ Personalized film

70‧‧‧地圖畫面 70‧‧‧Map screen

702‧‧‧預約播放 702‧‧‧Reservation play

704‧‧‧自動播放 704‧‧‧Auto play

DSA~DSD‧‧‧家外數位媒體 DS A ~DS D ‧‧‧Digital Media

第1圖為本發明實施例一種可實現製作及播放個人化影片系統的網路環境之示意圖。 FIG. 1 is a schematic diagram of a network environment in which a personalized video system can be produced and played according to an embodiment of the present invention.

第2圖為本發明實施例一製作及播放個人化影片流程之示意圖。 FIG. 2 is a schematic diagram of a process of making and playing a personalized video according to Embodiment 1 of the present invention.

第3圖為本發明實施例一關鍵影格之示意圖。 FIG. 3 is a schematic diagram of a key frame according to an embodiment of the present invention.

第4圖為本發明實施例一影片模板瀏覽介面之示意圖。 FIG. 4 is a schematic diagram of a video template browsing interface according to an embodiment of the present invention.

第5圖為本發明實施例一影片製作介面之示意圖。 FIG. 5 is a schematic diagram of a video production interface according to an embodiment of the present invention.

第6圖為本發明實施例第3圖中之關鍵影格中的物件嵌入個人化內容之示意圖。 Figure 6 is a schematic diagram of the object embedded in the personalized content in the key frame in Figure 3 of the embodiment of the present invention.

第7圖為本發明實施例一地圖畫面之示意圖。 FIG. 7 is a schematic diagram of a map screen according to an embodiment of the present invention.

20‧‧‧流程 20‧‧‧ Process

200~210‧‧‧步驟 200~210‧‧‧Steps

Claims (21)

一種製作及播放一個人化影片的方法,包含有:根據複數個影片的內容製作成複數個影片模板;於一記憶體中儲存對應於複數個家外數位媒體(Digital Out of Home,DOOH)或複數個電視廣播媒體的資訊及對應於該複數個影片模板的資訊;根據對應於該複數個影片模板的資訊,於該複數個影片模板中之一影片模板置入一個人化內容,以產生該個人化影片;根據對應於該複數個家外數位媒體或該複數個電視廣播媒體的資訊,於該複數個家外數位媒體或該複數個電視廣播媒體中之一家外數位媒體或一電視廣播媒體播放該個人化影片;於該家外數位媒體或該電視廣播媒體播放該個人化影片之前,於至少一社群網站或該電視廣播媒體之一頻道預告播放該個人化影片的時間及地點;以及於該家外數位媒體或該電視廣播媒體播放該個人化影片時,同步或某特定時間之後於該至少一社群網站發佈該個人化影片。 A method for making and playing a humanized movie, comprising: creating a plurality of movie templates according to the contents of the plurality of videos; storing a plurality of digital out of home (DOOH) or plural in a memory Information of the television broadcast media and information corresponding to the plurality of movie templates; and according to the information corresponding to the plurality of movie templates, one of the plurality of movie templates is placed into a personalized content to generate the personalized a video; playing the digital media or a television broadcast media in the plurality of home digital media or one of the plurality of television broadcast media according to the information corresponding to the plurality of off-camera digital media or the plurality of television broadcast media Personalized video; before and after the digital media or the television broadcast media plays the personalized video, the time and place of the personalized video is previewed on at least one social networking site or one of the television broadcast media channels; When the digital media or the TV broadcast media plays the personalized video, synchronization or after a certain time The at least one social networking site publishes the personalized video. 如請求項1所述之方法,其中根據對應於該複數個影片模板的資訊,於該複數個影片模板中之該影片模板置入該個人化內容,以產生該個人化影片的步驟係於一行動裝置上進行。 The method of claim 1, wherein the step of placing the personalized video in the plurality of movie templates according to the information corresponding to the plurality of movie templates is performed by the step of generating the personalized video. Performed on the mobile device. 如請求項1所述之方法,其中根據該複數個影片的內容製作成該複數個影片模板的步驟包含有:取出該複數個影片中一影片之一原始資料;以及將該影片之該原始資料中至少一物件設定為可客製化物件,用來嵌入該個人化內容,以產生該複數個影片模板中之該影片模板。 The method of claim 1, wherein the step of creating the plurality of movie templates based on the content of the plurality of movies comprises: extracting one of the original materials of the plurality of movies; and extracting the original material of the movie At least one object is set as a customizable material for embedding the personalized content to generate the movie template in the plurality of movie templates. 如請求項1所述之方法,其中於該複數個家外數位媒體或該複數個電視廣播媒體中之該家外數位媒體或該電視廣播媒體播放該個人化影片的步驟包含控制該家外數位媒體或該電視廣播媒體於一預定時間播放該個人化影片。 The method of claim 1, wherein the step of playing the personalized video in the plurality of off-camera digital media or the plurality of television broadcast media or the television broadcast media comprises controlling the foreign digits The media or the television broadcast media plays the personalized video at a predetermined time. 如請求項1所述之方法,其中於該複數個家外數位媒體中之該家外數位媒體播放該個人化影片的步驟包含控制該家外數位媒體於一特定受眾進入該家外數位媒體之一觀看區時播放該個人化影片。 The method of claim 1, wherein the step of playing the personalized video in the plurality of off-camera digital media comprises controlling the external digital media to enter the home digital media at a specific audience. Play this personalized video as soon as you watch the zone. 如請求項5所述之方法,另包含有偵測該特定受眾的位置、速度及方向,以控制該家外數位媒體於該特定受眾進入該觀看區時播放該個人化影片。 The method of claim 5, further comprising detecting the location, speed, and direction of the specific audience to control the off-site digital media to play the personalized video when the specific audience enters the viewing area. 如請求項1所述之方法,另包含有管理該複數個家外數位媒體或該複數個電視廣播媒體之播放排程。 The method of claim 1, further comprising a play schedule for managing the plurality of off-camera digital media or the plurality of television broadcast media. 一種非暫態電腦可讀儲存媒介,具有一程式碼,用來指示一處理器執行一種製作及播放一個人化影片的方法,該方法包含有:根據複數個影片的內容製作成複數個影片模板;於一記憶體中儲存對應於複數個家外數位媒體(Digital Out of Home,DOOH)或複數個電視廣播媒體的資訊及對應於該複數個影片模板的資訊;根據對應於該複數個影片模板的資訊,於該複數個影片模板中之一影片模板置入一個人化內容,以產生該個人化影片;根據對應於該複數個家外數位媒體或該複數個電視廣播媒體的資訊,於該複數個家外數位媒體或該複數個電視廣播媒體中之一家外數位媒體或一電視廣播媒體播放該個人化影片;於該家外數位媒體或該電視廣播媒體播放該個人化影片之前,於至少一社群網站或該電視廣播媒體之一頻道預告播放該個人化影片的時間及地點;以及於該家外數位媒體或該電視廣播媒體播放該個人化影片時,同步或某特定時間之後於該至少一社群網站發佈該個人化影片。 A non-transitory computer readable storage medium having a code for instructing a processor to perform a method for creating and playing a personalized movie, the method comprising: creating a plurality of movie templates according to content of the plurality of movies; Storing information corresponding to a plurality of digital out of home (DOOH) or a plurality of television broadcast media and information corresponding to the plurality of movie templates in a memory; according to corresponding to the plurality of movie templates Information, in which one of the plurality of movie templates is placed into a personalized content to generate the personalized video; according to the information corresponding to the plurality of off-camera digital media or the plurality of television broadcast media, the plurality of Playing the personalized video in a digital media outside the home or one of the plurality of television broadcast media or a television broadcast media; at least one of the social media before the digital media or the television broadcast media plays the personalized video The time and place of the personalized video by the group website or one of the television broadcast media; and at the home When the external digital media or the television broadcast media plays the personalized video, the personalized video is released on the at least one social networking site after synchronization or a certain time. 如請求項8所述之非暫態電腦可讀儲存媒介,其中根據對應於該複數個影片模板的資訊,於該複數個影片模板中之該影片模板置入該個人化內容,以產生該個人化影片的步驟係於一行動 裝置上進行。 The non-transitory computer readable storage medium of claim 8, wherein the video template in the plurality of movie templates is placed in the personalized content according to information corresponding to the plurality of movie templates to generate the individual The steps of the film are tied to an action On the device. 如請求項8所述之非暫態電腦可讀儲存媒介,其中根據該複數個影片的內容製作成該複數個影片模板的步驟包含有:取出該複數個影片中一影片之一原始資料;以及將該影片之該原始資料中至少一物件設定為可客製化物件,用來嵌入該個人化內容,以產生該複數個影片模板中之該影片模板。 The non-transitory computer readable storage medium of claim 8, wherein the step of creating the plurality of movie templates according to the content of the plurality of movies comprises: extracting one of the original materials of the plurality of movies; At least one of the original materials of the movie is set as a customizable material for embedding the personalized content to generate the movie template in the plurality of movie templates. 如請求項8所述之非暫態電腦可讀儲存媒介,其中於該複數個家外數位媒體或該複數個電視廣播媒體中之該家外數位媒體或該電視廣播媒體播放該個人化影片的步驟包含控制該家外數位媒體或該電視廣播媒體於一預定時間播放該個人化影片。 The non-transitory computer readable storage medium of claim 8, wherein the digitized media in the plurality of off-camera digital media or the plurality of television broadcast media or the television broadcast media plays the personalized video The step includes controlling the off-site digital media or the television broadcast media to play the personalized video for a predetermined time. 如請求項8所述之非暫態電腦可讀儲存媒介,其中於該複數個家外數位媒體中之該家外數位媒體播放該個人化影片的步驟包含控制該家外數位媒體於一特定受眾進入該家外數位媒體之一觀看區時播放該個人化影片。 The non-transitory computer readable storage medium of claim 8, wherein the step of playing the personalized video in the plurality of off-camera digital media comprises controlling the external digital media to a specific audience The personalized video is played when entering one of the viewing areas of the home digital media. 如請求項12所述之非暫態電腦可讀儲存媒介,另包含可執行指令,用來偵測該特定受眾的位置、速度及方向,以控制該家外數位媒體於該特定受眾進入該觀看區時播放該個人化影片。 The non-transitory computer readable storage medium of claim 12, further comprising executable instructions for detecting the location, speed and direction of the specific audience to control the external digital media to enter the viewing of the specific audience The personalized video is played when the zone is played. 如請求項8所述之非暫態電腦可讀儲存媒介,另包含可執行指令,用來管理該複數個家外數位媒體或該複數個電視廣播媒體之播放排程。 The non-transitory computer readable storage medium of claim 8, further comprising executable instructions for managing a play schedule of the plurality of off-camera digital media or the plurality of television broadcast media. 一種製作及播放一個人化影片的系統,包含有:一模板製作工具,用來根據複數個影片的內容製作成複數個影片模板;一記憶體,用來儲存對應於複數個家外數位媒體(Digital Out of Home,DOOH)或複數個電視廣播媒體的資訊及對應於該複數個影片模板的資訊;一處理器;以及一儲存媒介,具有一程式碼,用來指示該處理器執行以下步驟:根據對應於該複數個影片模板的資訊,於該複數個影片模板中之一影片模板置入一個人化內容,以產生該個人化影片;根據對應於該複數個家外數位媒體或該複數個電視廣播媒體的資訊,於該複數個家外數位媒體或該複數個電視廣播媒體中之一家外數位媒體或一電視廣播媒體播放該個人化影片;於該家外數位媒體或該電視廣播媒體播放該個人化影片之前,於至少一社群網站或該電視廣播媒體之一頻道預告播放該個人化影片的時間及地點;以及於該家外數位媒體或該電視廣播媒體播放該個人化影片 時,同步或某特定時間之後於該至少一社群網站發佈該個人化影片。 A system for making and playing a humanized movie, comprising: a template making tool for making a plurality of movie templates according to the contents of a plurality of videos; and a memory for storing a plurality of digital media corresponding to the home (Digital Out of Home, DOOH) or information of a plurality of television broadcast media and information corresponding to the plurality of movie templates; a processor; and a storage medium having a code for instructing the processor to perform the following steps: Corresponding to the information of the plurality of movie templates, one of the plurality of movie templates is placed into a personalized content to generate the personalized video; according to the plurality of off-camera digital media or the plurality of television broadcasts Media information, playing the personalized video in the plurality of home digital media or one of the plurality of television broadcast media outside the digital media or a television broadcast media; playing the individual in the digital media outside the home or the television broadcast media Before the film is released, preview the personalized video on at least one social networking site or one of the television broadcast media channels. Time and place; and playing the personalized video in the digital media outside the home or on the TV broadcast media The personalized video is posted on the at least one social networking site after synchronization or after a certain time. 如請求項15所述之系統,其中根據對應於該複數個影片模板的資訊,於該複數個影片模板中之該影片模板置入該個人化內容,以產生該個人化影片的步驟係於一行動裝置上進行。 The system of claim 15, wherein the step of placing the personalized content in the plurality of movie templates according to the information corresponding to the plurality of movie templates to generate the personalized video is Performed on the mobile device. 如請求項15所述之系統,其中根據該複數個影片的內容製作成該複數個影片模板的步驟包含有:取出該複數個影片中一影片之一原始資料;以及將該影片之該原始資料中至少一物件設定為可客製化物件,用來嵌入該個人化內容,以產生該複數個影片模板中之該影片模板。 The system of claim 15, wherein the step of creating the plurality of movie templates based on the content of the plurality of movies comprises: extracting one of the original materials of the plurality of movies; and extracting the original material of the movie At least one object is set as a customizable material for embedding the personalized content to generate the movie template in the plurality of movie templates. 如請求項15所述之系統,其中於該複數個家外數位媒體或該複數個電視廣播媒體中之該家外數位媒體或該電視廣播媒體播放該個人化影片的步驟包含控制該家外數位媒體或該電視廣播媒體於一預定時間播放該個人化影片。 The system of claim 15, wherein the step of playing the personalized video in the plurality of off-camera digital media or the plurality of television broadcast media or the television broadcast media comprises controlling the home digital The media or the television broadcast media plays the personalized video at a predetermined time. 如請求項15所述之系統,其中於該複數個家外數位媒體中之該家外數位媒體播放該個人化影片的步驟包含控制該家外數位媒體於一特定受眾進入該家外數位媒體之一觀看區時播放該個人化影片。 The system of claim 15, wherein the step of playing the personalized video in the plurality of off-camera digital media comprises controlling the external digital media to enter the digital media at a specific audience. Play this personalized video as soon as you watch the zone. 如請求項19所述之系統,其中該程式碼另指示該處理器執行該記憶體中所儲存之指令,以偵測該特定受眾的位置、速度及方向,以控制該家外數位媒體於該特定受眾進入該觀看區時播放該個人化影片。 The system of claim 19, wherein the code further instructs the processor to execute an instruction stored in the memory to detect a location, speed, and direction of the particular audience to control the external digital media The personalized movie is played when a specific audience enters the viewing area. 如請求項15所述之系統,其中該程式碼另指示該處理器執行該記憶體中所儲存之指令,以管理該複數個家外數位媒體或該複數個電視廣播媒體之播放排程。 The system of claim 15, wherein the code further instructs the processor to execute instructions stored in the memory to manage a play schedule of the plurality of off-camera digital media or the plurality of television broadcast media.
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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109496304A (en) * 2018-05-31 2019-03-19 优视科技新加坡有限公司 It is a kind of for generating template sharing method, device and the terminal device of multimedia content

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109496304A (en) * 2018-05-31 2019-03-19 优视科技新加坡有限公司 It is a kind of for generating template sharing method, device and the terminal device of multimedia content
WO2019227431A1 (en) * 2018-05-31 2019-12-05 优视科技新加坡有限公司 Template sharing method used for generating multimedia content, apparatus and terminal device

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