TW201346810A - Method and system for sharing advertisements using near field communication - Google Patents

Abstract

System for sharing advertisement using near field communication (NFC) is provided. The system comprises first and second portable devices and a server. The server provides an advertisement message to the first portable device, and calculates and stores bonus points of a first user account corresponding to the first portable device according to a preset advertisement sharing feedback program, wherein the advertisement message specifies a URL (universal resource locator) directing to a wabpage. When the first portable device receives and transmits the advertisement message to the second portable device through NFC, the server recalculates and updates the bonus points according to the preset advertisement sharing feedback program in response to access of the webpage by the second portable device.

Description

Advertising sharing system and method using near field communication

The present invention relates to a near field communication application method, and more particularly to an advertisement sharing system and method using near field communication.

At present, the application of near field communication in business and shopping is mostly when a user holds a mobile phone with near field communication function and is close to an advertisement billboard with a near field communication label. If you are interested, you can immediately transfer the details of the advertisement or event message to your mobile phone through the near-field communication sensor function, or obtain the URL of the message and then browse the Internet using your mobile phone.

The interactions provided by these advertising services are mostly between users and stores (advertising), but lack the ability to interact with others.

The lack of interpersonal advertising services can't take advantage of the powerful influence and interaction of the community, and the effect of advertising is limited.

Therefore, there is a need for an advertisement sharing system that utilizes near field communication, so that the user can conveniently use the near field communication to transmit the advertisement content to other people, and combine the consumption feedback mechanism to enable the advertisement information to be effectively transmitted.

In view of this, one of the objectives of the present invention is to provide an advertisement sharing system using near field communication, so that a user can conveniently use near field communication to transmit advertisement content to other people, and combine the bonus feedback mechanism to make an advertisement message. Can be effectively delivered.

The present invention provides an advertisement sharing system using near field communication, comprising: a first portable device having a near field communication function; a second portable device having a near field communication function; and a server Providing an advertisement message to the first portable device, and calculating and storing a bonus feedback point of the first user account corresponding to the first portable device according to a preset advertisement sharing feedback solution, wherein the advertisement message Included as a webpage address corresponding to the first user account corresponding to the first portable device; wherein: the first portable device receives the advertisement message from the server, and uses the first portable device The near field communication function transmits the advertisement message to the second portable device by means of near field communication; the second portable device receives the advertisement message, and according to the advertisement message, corresponding to the first The webpage address of the user account, accessing the webpage pointed to by the webpage address; the server, when detecting that the second portable device accesses the advertisement message, the webpage address points to When the page to share feedback scheme calculated on the basis of the pre-set ad feedback and updates the bonus reward points.

According to an embodiment of the present invention, the preset advertisement sharing feedback solution is configured to connect to the webpage when the second portable device is based on the webpage address corresponding to the first user account included in the advertisement message. When the address points to the webpage, the bonus return point of the first user account corresponding to the first portable device is increased.

According to an embodiment of the present invention, the preset advertisement sharing feedback solution is configured to connect to the webpage address when the second portable device is based on the webpage address corresponding to the user account included in the advertisement message. When the webpage is pointed to and the second user account corresponding to the second portable device is created or logged in, the first portable device is added to the first The bonus of the user account is returned to the point.

According to an embodiment of the present invention, the preset advertisement sharing feedback solution is configured to connect to the second portable device according to the webpage address corresponding to the first user account included in the advertisement message. The webpage to which the webpage address points, establishes or logs in a second user account corresponding to the second portable device, and increases the bonus of the first user account corresponding to the first portable device when the purchase is completed. Reward the points.

According to an embodiment of the present invention, the server actively selects and pushes the advertisement message to the first portable device according to the consumption record of the first user account corresponding to the first portable device.

According to an embodiment of the present invention, the server actively selects and pushes the advertisement information related to the geographic location to the first portable device according to the current geographic location of the first portable device.

According to an embodiment of the invention, the first portable device actively selects and downloads the advertisement message from the server.

The present invention provides an advertisement sharing method using near field communication, which is applicable to a server and a first portable device and a second portable device having a near field communication function, the method comprising: by the server Providing an advertisement message to the first portable device, wherein the advertisement message includes a webpage address corresponding to the first user account corresponding to the first portable device; and the servo is used by the first portable device Receiving the advertisement message, and transmitting the advertisement message to the second portable device by means of near field communication using the near field communication function of the first portable device; the second portable device receiving the Advertising information, and accessing the webpage pointed to by the webpage address according to the webpage address corresponding to the first user account included in the advertisement message; When the server detects that the second portable device accesses the webpage pointed to by the webpage address in the advertisement message, calculates and updates the first portable device according to a preset advertisement sharing feedback scheme. A bonus of a first user account is returned to the point.

The above method of the present invention can exist in a coded manner. When the code is loaded and executed by the machine, the machine becomes the means for practicing the invention.

1 is a block diagram showing an advertisement sharing system using near field communication in accordance with an embodiment of the present invention. The system 10 according to an embodiment of the present invention includes at least a first client 11, a second client 13, a consuming service server 15, and a database 17. The first client 11, the second client 13, the consuming service server 15, and the database 17 can be connected to each other by the network 19.

The first client 11 and the second client 13 may be portable electronic devices such as smart phones. The first client 11 and the second client 13 have a connection network and a near field communication function, and are not limited to a specific hardware category. The first client 11 and the second client 13 can be connected by the network 19 and other devices such as the consuming service server 15, and the first client 11 and the second client 13 can also be used by the near end. Field communication function to exchange information.

The consuming service server 15 provides consumer services such as online shopping and shopping bonus, and records the online shopping consumption record and the bonus points of the shopping bonus feedback or advertisement sharing feedback in the database 17. The above-mentioned consumption record and the number of bonus points corresponding to the shopping bonus feedback or the advertisement sharing feedback are determined by the consuming service server 15 according to the preset bonus feedback scheme. Calculation. The consuming service server 15 stores the preset bonus feedback plan in the bonus feedback rule data 171 in the database 17, and stores the bonus points of the feedback in the bonus point record 173.

The first client 11 uses the consuming service provided by the consuming service server 15, such as an online shopping service or the like. The user of the first client 11 has previously registered an account on the consuming service server 15, and when the user logs in to the account by the first client 11, and completes online shopping, clicks on a product promotion message (such as an advertisement) or When the product promotion message is shared with other users, the consuming service server 15 calculates the bonus point corresponding to the purchase behavior or the sharing behavior according to the bonus feedback program stored in the bonus feedback rule data 171, and updates the bonus corresponding to the account accordingly. The accumulated point record is 173.

For example, according to an embodiment of the present invention, the user B of the second client 13 is a friend of the social network registered by the user A of the first client 11. Moreover, according to the bonus feedback rule data 171, when the user of the consuming service server 15 (such as user A) shares or recommends specific advertisement information to any other user (such as user B), and receives the advertisement sharing information. When user B clicks on the advertisement page corresponding to the advertisement sharing information, user A who provides the advertisement sharing information can obtain a bonus of 10 points; when user B not only clicks on the advertisement page corresponding to the advertisement sharing information, but also consumes the service server. When the user 15 creates or logs in a user account, the user A can receive a bonus of 10 points. When the user B not only clicks on the advertisement page corresponding to the advertisement sharing information, but also creates or logs in a user on the consuming service server 15. User A can receive a bonus of 10 points when the account is completed and the purchase procedure for the item recommended by the advertisement sharing information is completed.

In the above case, the user A of the first client 11 uses the network. After connecting to the consuming service server 15 and logging in to the consuming service server 15, the user receives the notification of the bonus feedback program in the bonus feedback rule data 171, and the user A decides to share the advertisement sharing information set by the bonus feedback solution. Give the user B around. At this time, the user A can easily transmit the advertisement sharing information to the second client 13 by using the near field communication function of the first client 11. For example, the advertisement sharing information transmitted by the first client 11 may include a webpage address corresponding to the user A account. When the second client 13 receives the advertisement sharing information by using the near field communication, the network 19 may be used. According to the advertisement sharing information, the webpage address corresponding to the user A account is included, and the webpage of the specified webpage is linked. At this time, the consuming service server 15 updates the bonus point record 173 corresponding to the account of the user A according to the preset advertisement sharing feedback scheme, and allows the user A to obtain a bonus of 10 points.

When the user B not only clicks on the advertisement webpage corresponding to the advertisement sharing information, but also creates or logs in a user account on the consuming service server 15, the user A can obtain a bonus of 10 points again, and the consuming service server 15 again Update User A's bonus point record 173.

When the user B not only clicks on the advertisement webpage corresponding to the advertisement sharing information, but also creates or logs in a user account on the consuming service server 15, and completes the purchase procedure of the product recommended by the advertisement sharing information, the user A can When the bonus is 10 points, the consumer service server 15 updates the bonus point record 173 of the user A again.

The operation and interconnection of the above-described elements and other functional elements of system 10 can be implemented in accordance with known or future developed techniques.

Figure 2 shows the use of near field communication in accordance with an embodiment of the present invention. A schematic diagram of the flow of the sharing method. The method according to an embodiment of the present invention can be applied to the system as shown in Fig. 1.

In step S201, the user A of the first client 11 receives the bonus feedback plan message provided by the consuming service server 15, and knows that if the advertisement sharing information of a certain product X is transmitted to other friends, the bonus feedback can be obtained.

In step S202, the first client 11 transmits the advertisement sharing information to the second client 13 using the near field communication function.

In step S203, the user B of the second client 13 clicks on the advertisement web page corresponding to the advertisement sharing information.

In step S204, the consuming service server 15 updates the bonus point record 173 of the user A, and the user A can obtain a bonus of 10 points.

In step S205, the second client 13 establishes or logs in a user account at the consuming service server 15.

In step S206, the consuming service server 15 updates the bonus point record 173 of the user A again, and the user A can obtain a bonus of 10 points.

In step S207, the second client 13 completes the purchase procedure of the product recommended by the advertisement sharing information.

In step S208, the consuming service server 15 updates the bonus point record 173 of the user A again, and the user A can receive the bonus 10 points again.

In step S209, the consuming service server 15 sends a notification to the first client 11, informing the user that A shares a bonus of 30 points for sharing the advertisement message, and notifies the user A of the bonus point amount of the updated user.

The above embodiments are merely illustrative, and the invention is not limited thereto.

For example, in the above step S201, the consuming service server 15 provides a dividend feedback scheme message to the first client 11, which can be sent by sending a short message. The way is achieved. For example, the consuming service server 15 actively selects and pushes the advertisement message to the first client 11 by using the short message according to the consumption record of the user account corresponding to the first client 11 .

Alternatively, the user A can also download and install an application software to the first client 11 in advance. When the application software is executed, the first location of the first client 11 is first detected by using a global positioning system or the like, and 1 The current location of the client 11 actively selects and provides an advertisement message related to the geographic location to the first client 11. For example, a list of advertisement messages of a store near the current location of the first client 11 is provided, and the user A selects one or several advertisement messages to share with other people around.

While the present invention has been described in its preferred embodiments, the present invention is not intended to limit the invention, and the present invention may be modified and modified without departing from the spirit and scope of the invention. The scope of protection is subject to the definition of the scope of the patent application.

10‧‧‧System

11‧‧‧1st client

13‧‧‧2nd client

15‧‧‧ Consumer Service Server

17‧‧‧Database

171‧‧‧ Bonus Reward Rules Information

173‧‧‧ Bonus Points Record

19‧‧‧Network

S201~S209‧‧‧Steps

1 is a block diagram showing an advertisement sharing system using near field communication in accordance with an embodiment of the present invention.

2 is a flow chart showing an advertisement sharing method using near field communication according to an embodiment of the present invention.

S201~S209‧‧‧Steps

Claims (10)

An advertisement sharing system using near field communication, comprising: a first portable device having a near field communication function; a second portable device having a near field communication function; and a server providing an advertisement message And calculating, by the first portable device, a bonus feedback point of the first user account corresponding to the first portable device according to a preset advertisement sharing feedback solution, wherein the advertisement message includes The first portable device corresponds to a webpage address of the first user account; wherein: the first portable device receives the advertisement message from the server, and uses the near end of the first portable device The field communication function transmits the advertisement message to the second portable device by means of near field communication; the second portable device receives the advertisement message and corresponds to the first user according to the advertisement message The webpage address of the account, accessing the webpage pointed to by the webpage address; and the server, when detecting that the second portable device accesses the webpage pointed to by the webpage address in the advertisement message Share feedback scheme calculated on the basis of the pre-set ad feedback and updates the bonus reward points. The advertisement sharing system using the near field communication as described in claim 1, wherein the preset advertisement sharing feedback scheme is configured to correspond to the user when the second portable device is included according to the advertisement message. Adding the webpage address of the account to the webpage pointed to by the webpage address, and establishing or logging in a second user account corresponding to the second portable device, adding the first corresponding to the first portable device Bonus for a user account Reward the points. The advertisement sharing system using the near field communication according to the first aspect of the invention, wherein the preset advertisement sharing feedback scheme is configured to: when the second portable device is included according to the advertisement message, corresponding to the first The webpage address of the user account is linked to the webpage pointed to by the webpage address, and a second user account corresponding to the second portable device is created or logged in, and the first portable type is added when the purchase is completed. The device corresponds to the bonus return point of the first user account. The advertisement sharing system using the near field communication according to claim 1, wherein the server actively selects and pushes the advertisement message according to the consumption record of the first user account corresponding to the first portable device. The first portable device, or the server actively selects and pushes the advertisement information related to the geographic location to the first portable device according to the current geographic location of the first portable device. The first portable device actively selects and downloads the advertisement message from the server, as described in claim 1, wherein the first portable device actively uses the near field communication advertisement sharing system. An advertisement sharing method using near field communication, which is applicable between a server and a first portable device and a second portable device having a near field communication function, the method comprising: providing an advertisement by the server Sending a message to the first portable device, wherein the advertisement message includes a webpage address corresponding to the first user account corresponding to the first portable device; and receiving, by the first portable device, the server The advertisement message and using the near field communication function of the first portable device through near field communication Transmitting the advertisement message to the second portable device; the second portable device receives the advertisement message, and accesses according to the webpage address corresponding to the first user account included in the advertisement message The webpage address is directed to the webpage; and when the server detects that the second portable device accesses the webpage pointed to by the webpage address in the advertisement message, calculating and updating the webpage according to a preset advertisement sharing feedback scheme The first portable device corresponds to a bonus return point of the first user account. The advertisement sharing method using the near field communication as described in claim 6 , wherein the preset advertisement sharing feedback scheme is configured to correspond to the user when the second portable device is included according to the advertisement message Adding the webpage address of the account to the webpage pointed to by the webpage address, and establishing or logging in a second user account corresponding to the second portable device, adding the first corresponding to the first portable device The bonus of a user account is returned to the points. The advertisement sharing method using the near field communication as described in claim 6 , wherein the preset advertisement sharing feedback scheme is configured to correspond to the first when the second portable device is included according to the advertisement message The webpage address of the user account is linked to the webpage pointed to by the webpage address, and a second user account corresponding to the second portable device is created or logged in, and the first portable type is added when the purchase is completed. The device corresponds to the bonus return point of the first user account. According to the advertisement sharing method of the near field communication according to the sixth aspect of the patent application, the server actively selects and pushes the advertisement message according to the consumption record of the first user account corresponding to the first portable device. The The first portable device, or the server actively selects and pushes the advertisement information related to the geographic location to the first portable device according to the current geographic location of the first portable device. The first portable device actively selects and downloads the advertisement message from the server according to the advertisement sharing method using near field communication according to claim 6 of the patent application.