TW201331874A - Active message distribution method - Google Patents

Active message distribution method Download PDF

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TW201331874A
TW201331874A TW102105184A TW102105184A TW201331874A TW 201331874 A TW201331874 A TW 201331874A TW 102105184 A TW102105184 A TW 102105184A TW 102105184 A TW102105184 A TW 102105184A TW 201331874 A TW201331874 A TW 201331874A
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message
system database
information
terminal device
user
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TW102105184A
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Chinese (zh)
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TWI425434B (en
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Fu-Bi Bao
San-Yuan Wu
Guan-Ying Bao
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Sense Digital Co Ltd
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Priority to TW102105184A priority Critical patent/TW201331874A/en
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Priority to CN201310710227.0A priority patent/CN103700009B/en
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Abstract

Disclosed is an active message distribution method, which produces various labels that are attachable to commodities, where each label includes thereon a unique label serial number. Authentication information and commodity information corresponding to the respective label serial number is established in a system database. An user establishes an interactive relation with a system database via a terminal having unique user identification information, and is able to read the label serial number through the terminal and connects to the system database for inquiring the corresponding authentication information and commodity information. In addition, the system database will automatically store the content of the inquiry. In operation, the message content to be distributed is confirmed by the enterprise firm and the distributing objects and conditions are configured by the respective enterprise vendors. The message to be distributed is then received and verified by the system database, and then analyzed and indexed based on inquiry records stored in the system database, in cooperation with the distribution objects and conditions configured by the enterprise vendors, so as to generate qualified distributing objects, and to distribute the respective message to the above mentioned qualified distributing objects.

Description

主動訊息發佈方法 Active message publishing method

本發明是有關於主動訊息發佈方法,特別是指一種可針對具有預設產品查詢記錄之消費者發佈相關訊息的方法。 The present invention relates to an active message publishing method, and more particularly to a method for publishing related messages for a consumer having a predetermined product query record.

隨著社會環境的快速變遷,各種商業行為的競爭亦日益激 烈,因此,如何能有效掌握與消費者的雙向溝通,以迅速瞭解消費者的需 求,並立即作出正面回應,乃為各企業廠商所面臨的一主要課題。 With the rapid changes in the social environment, the competition for various business practices is also growing. Strong, therefore, how to effectively grasp the two-way communication with consumers to quickly understand the needs of consumers Seeking and immediately responding positively is a major issue facing various companies.

傳統的企業廠商為增加對產品銷售資訊的即時掌握,以及對於消費者的服務,多會依需求而設置各種與客戶溝通的管道,且隨著時代的變遷,上述的溝通管道亦逐漸多樣化,例如:由傳統單純利用電話、傳真的溝通客服方式,增加了可利用電子郵件(E-mail)、即時通訊(Line)、臉書(Facebook)以及其它許多現代流行的溝通方式,且隨著網路及各種通信技術的進步,上述現代流行的溝通方式不但可更快速且直接地獲取消費者對於商品的意見回饋,亦可提供企業廠商快速將各種訊息傳遞至消費者的管道,因此已逐漸成為客戶溝通上不可或缺的一環。 In order to increase the immediate grasp of product sales information and the services for consumers, traditional enterprise manufacturers will set up various channels for communication with customers according to their needs. With the changes of the times, the above-mentioned communication channels are gradually diversified. For example, the traditional communication service method using telephone and fax alone has increased the use of e-mail (E-mail), instant messaging (Line), Facebook (Facebook) and many other modern popular communication methods. Advances in roads and various communication technologies, the above-mentioned modern and popular communication methods can not only obtain consumers' feedback on products more quickly and directly, but also provide channels for enterprise manufacturers to quickly transmit various messages to consumers, so it has gradually become An integral part of customer communication.

然而,目前所面臨的問題是,消費者想要獲得企業廠商(或商品)的官方資訊,必須先加入該企業廠商的官方帳號(Facebook的官方粉絲團、Line的官方帳號),然後才能在其中獲得企業廠商(或商品)的官方資訊,如此一來,該消費者首先必須找尋該企業廠商的官方粉絲團或官 方頻道,且必須費事地加入該官方帳號,不但造成消費者的不便而直接影響其加入意願,且有可能使消費者受騙而誤上假的官方網站或頻道,同時,企業廠商亦必須耗費大量的人力與經費去推廣自身的官方網站或頻道,造成整體成本的增加,且隨著上述各種客服溝通管道的增加,相關的維護工作所需耗費的人力與經費亦隨之增加,因此,如何能剔除大量的無關消費者,而使企業廠商僅針對現有或潛在可能的消費者進行有效率的訊息公佈(如:商品資訊更新、促銷活動或新的防偽包裝),以有效簡化上述客服作業之程序、降低維護成本,乃為各相關業者所亟待努力之目標。 However, the problem currently faced is that if consumers want to obtain official information about a company's manufacturer (or commodity), they must first join the official account of the enterprise vendor (Facebook's official fan group, Line's official account) before they can be included. Obtain official information about the manufacturer (or commodity), so that the consumer must first look for the official fan group or official of the enterprise vendor. The party channel, and must join the official account with difficulty, not only causes the inconvenience of the consumer but directly affects the willingness to join, and may cause the consumer to be deceived and mistakenly on the official website or channel. At the same time, the enterprise manufacturer must also spend A large amount of manpower and funds to promote their official website or channel, resulting in an increase in overall costs, and with the increase in the above-mentioned various customer service communication channels, the manpower and funding required for related maintenance work will also increase, therefore, how Can eliminate a large number of unrelated consumers, and enable enterprise manufacturers to only publish effective information (such as product information updates, promotions or new anti-counterfeit packaging) for existing or potential consumers to effectively simplify the above customer service operations. Procedures and reduced maintenance costs are the goals that all relevant industry players need to work hard.

再者,為減少仿冒之行為並維持合理的商業秩序,各企業廠商不斷研發出不同防偽技術與產品,較為普遍的,係於商品上貼附一防偽標籤(可為防偽紙張、特種印刷、RFID晶片及雷射標籤等),以期能與仿冒商品形成一基本區隔;但隨著仿造技術的提昇,上述防偽標籤的仿製亦層出不窮,因此,乃有於防偽標籤上除了特定的防偽圖案及標示外,亦會同時顯示一查詢序號及一查詢途徑(電話或傳真號碼)資料,以供消費者利用通訊工具(電話、傳真機)連絡,並依該查詢序號取得對應該防偽圖案之防偽(語音、傳真)描述特徵,以供依據該防偽描述特徵與所購買商品上的防偽標籤之圖案作一比對,此乃為數碼防偽的基本原理。 Furthermore, in order to reduce the behavior of counterfeiting and maintain a reasonable commercial order, various enterprise manufacturers have continuously developed different anti-counterfeiting technologies and products. More commonly, they are attached with a security label (which can be anti-counterfeiting paper, special printing, RFID). Wafers and laser tags, etc., in order to form a basic segmentation with counterfeit goods; but with the improvement of counterfeit technology, the imitation of the above-mentioned anti-counterfeit labels has emerged in an endless stream. Therefore, in addition to specific anti-counterfeiting patterns and markings on anti-counterfeit labels. In addition, a query serial number and a query route (telephone or fax number) data will be displayed for consumers to use the communication tools (telephone, fax machine) to contact, and obtain the security against the anti-counterfeiting pattern according to the query number (voice) , fax) describes the feature for comparing the anti-counterfeiting description feature with the pattern of the anti-counterfeit label on the purchased product, which is the basic principle of digital anti-counterfeiting.

在中國專利第CN99801139.8號「結構紋理防偽方法」一案中提到使用電話網路或網路取得數字圖像供查詢者辨識,或是紋理所在位置資訊,此為利用紋理防偽之系統與方法。 In the case of the Chinese Patent No. CN99801139.8 "Structural Texture Anti-Counterfeiting Method", it is mentioned that the use of the telephone network or the network to obtain digital images for the finder to identify, or the location information of the texture, this is a system using texture anti-counterfeiting method.

在台灣專利公告第I325566號「驗證物品之真偽的方法」發明案,揭露了以下步驟:使一電子裝置產生並傳送一請求信號;根據該 請求信號,使一RFID標籤基於一可變密鑰產生一第一驗證碼,且基於該RFID標籤的一唯一識別碼和該可變密鑰產生一第二驗證碼,且基於該RFID標籤的該唯一識別碼、該第一驗證碼和該第二驗證碼產生一第三驗證碼,且無線傳送該第三驗證碼作為該電子裝置的接收;及使該電子裝置將接收自該RFID標籤的該第三驗證碼轉傳給一驗證中心以用於驗證。 In the invention of Taiwan Patent Publication No. I325566 "Method for verifying the authenticity of an article", the following steps are disclosed: causing an electronic device to generate and transmit a request signal; Requesting a signal, causing an RFID tag to generate a first verification code based on a variable key, and generating a second verification code based on a unique identification code of the RFID tag and the variable key, and based on the RFID tag The unique identification code, the first verification code and the second verification code generate a third verification code, and wirelessly transmit the third verification code as the receiving of the electronic device; and enable the electronic device to receive the The third verification code is forwarded to a verification center for verification.

然而,上述各種防偽查詢之方法及系統其皆僅單純具有驗證商品真偽之機制而已,除此之外,並未見有其它任何之附加功能,因此無論就軟、硬體之設置,皆無法發揮其最大效能,致使其整體之經濟效益不佳;故而,若能將上述商品(防偽)資訊查詢與客服溝通管道之管理相結合,應可對於提昇整體經濟效益有所助益。 However, the methods and systems for the above various anti-counterfeiting queries only have a mechanism for verifying the authenticity of the product. In addition, there are no other additional functions, so no matter the setting of the software or the hardware, To maximize its effectiveness, the overall economic benefits are not good; therefore, if the above-mentioned commodity (anti-counterfeiting) information inquiry and the management of the customer service communication pipeline can be combined, it should be helpful to improve the overall economic efficiency.

有鑑於習見商品(防偽)查詢以及企業廠商與消費者間的訊息傳遞方式有上述之缺點,發明人乃針對該些缺點研究改進之道,終於有本發明產生。 In view of the above-mentioned shortcomings of the commodity (anti-counterfeiting) inquiry and the message transmission method between the enterprise manufacturer and the consumer, the inventors have studied the improvement of these shortcomings, and finally the invention has been produced.

本發明之主要目的在於提供一種主動訊息發佈方法,其可利用統計消費者查詢商品資訊的動作而掌握消費者之消費習性,並針對分析後可能的消費族群發佈主動訊息,以達到具有效率之客戶服務或促銷功效。 The main purpose of the present invention is to provide an active message publishing method, which can grasp the consumption habits of consumers by counting the actions of consumers to query product information, and release active messages for possible consumer groups after analysis to achieve efficient customers. Service or promotion effect.

本發明之另一目的在於提供一種主動訊息發佈方法,其可提供企業廠商一簡易且直接公佈訊息至消費者之管道,使企業廠商無需耗費大量金錢與精力去推廣自身的官方網站或頻道,以降低整體之宣傳成本 。 Another object of the present invention is to provide an active message publishing method, which can provide a simple and direct way for a manufacturer to publish a message to a consumer, so that the enterprise manufacturer does not need to spend a lot of money and energy to promote its official website or channel. Reduce overall promotional costs .

本發明之另一目的在於提供一種主動訊息發佈方法,其可提供消費者一直接獲得企業廠商公佈訊息的管道,無需另花費時間精力去搜尋企業廠商的官方網站或頻道,除可提供一便於消費者的服務外,亦可避免消費者誤上假的官方網站或頻道。 Another object of the present invention is to provide an active message publishing method, which can provide a conduit for a consumer to directly obtain a message from an enterprise manufacturer, without spending time and effort to search for an official website or channel of the enterprise manufacturer, in addition to providing a convenient consumption. In addition to the services of the person, it can also avoid the official website or channel of the consumer.

本發明之另一目的在於提供一種主動訊息發佈方法,其可設定發佈訊息進行限定,如訊息有效期限等,如訊息失效,可對訊息進行提示狀態變更、位置搬移或訊息剔除等處理。 Another object of the present invention is to provide an active message publishing method, which can set a posting message to be limited, such as a message expiration date, etc. If the message is invalid, the message can be prompted to change state, position shift, or message culling.

本發明為達成上述目的及功效,其所採行的技術手段包括:一「產生標籤及建立該標籤與商品、企業之連結關係」程序,係由業者依不同商品分別生產各種可貼附於商品上之標籤,於各標籤上分別具有一唯一的標籤序號,並於系統資料庫中分別建立各標籤序號所對應之驗證資訊,以及各標籤序號所對應之商品、企業資訊;一「使用者利用一終端裝置建立有效的用戶識別資訊互動關係」程序,係由使用者經由一終端裝置載入一具系統識別資訊之應用程式,並利用該應用程式建立一唯一的用戶識別資訊,再將該用戶識別資訊上傳至系統資料庫中,由系統資料庫接收並建立該用戶識別資訊之檔案;一「使用者查詢預設之商品、企業資訊」步驟,係由使用者利用終端裝置讀取標籤內容,並解析取得其標籤序號,再連結至系統資料庫查詢該標籤序號對應之驗證資訊及商品資訊,且該查詢之驗證資訊及商品資訊能回傳顯示於該終端裝置上; 一「系統資料庫儲存該筆查詢記錄」步驟,係於使用者利用終端裝置查詢商品、企業資訊之過程中,該系統資料庫會自動將該終端裝置的用戶識別資訊及其查詢之內容加以儲存,以利於後續的檢索與分析作業;一「確定預定發佈之訊息內容」步驟,係由各企業廠商確認所欲發佈之訊息內容,並設定發佈對象及條件;一「系統資料庫接受企業發佈之訊息」步驟,係由系統資料庫接受由前述各企業廠商所確認欲發佈之訊息,可先審核訊息內容,並依發佈合約設定發佈範圍權限,且並可將該欲發佈之訊息適當分類;一「系統資料庫依該訊息之發送對象限制條件檢索出符合的發送對象」步驟,係由系統資料庫依內部儲存之用戶識別資訊及其查詢商品、企業資訊之內容記錄,配合企業廠商所設定的發佈對象及條件加以分析與檢索,以產生符合資格的發送對象;一「發佈該訊息」步驟,係由系統資料庫依上述符合資格之發送對象的終端裝置分別發送該欲發佈之訊息。 In order to achieve the above objects and effects, the present invention adopts a technical means including: "generating a label and establishing a connection relationship between the label and the product and the enterprise", and the manufacturer separately produces various kinds of products that can be attached to the product according to different products. The label on the label has a unique label number on each label, and establishes verification information corresponding to each label serial number in the system database, and the product and enterprise information corresponding to each label serial number; A terminal device establishes an effective user identification information interaction relationship program, wherein the user loads an application for identifying information by using a terminal device, and uses the application program to establish a unique user identification information, and then the user The identification information is uploaded to the system database, and the file of the user identification information is received and established by the system database; a step of "user querying the preset product, enterprise information" is performed by the user using the terminal device to read the label content. And parsing and obtaining its label serial number, and then linking to the system database to check the label number corresponding to the test Information and goods information, and authentication information of the query can return and commodity information displayed on the terminal device; The step of storing the query record in the system database is to store the user identification information of the terminal device and the content of the query in the process of the user using the terminal device to query the product and the enterprise information. In order to facilitate the subsequent search and analysis of the operation; a "determine the content of the scheduled release of the message" step, the company's manufacturer to confirm the content of the message to be published, and set the release target and conditions; a "system database accepts the company's release In the message step, the system database accepts the information to be published by the aforementioned enterprise manufacturers, and can first review the content of the message, and set the scope permission according to the release contract, and can appropriately classify the message to be published; The "system database retrieves the matching sender according to the sending target restriction condition of the message" step is based on the user identification information stored in the system database and the content record of the query product and enterprise information, and is set by the enterprise manufacturer. Publish objects and conditions for analysis and retrieval to generate eligible senders A "post the message" step, the system sends a message to be issued in accordance with the target terminal device transmits the eligibility of each of the system database.

依上述方法,其中該企業廠商於執行「確定預定發佈之訊息內容」步驟之後,另執行一「設定訊息發送對象條件」步驟,以於確認所欲發佈之訊息內容後,再對於發送對象之條件作更進一步地限定。 According to the above method, after the enterprise manufacturer executes the step of "determining the content of the scheduled posting", a step of "setting the condition for sending the message" is performed to confirm the content of the message to be published, and then the condition for the object to be sent. To be further defined.

依上述方法,其中該企業廠商於執行「確定預定發佈之訊息內容」步驟之後,另執行一「設定訊息本身之限制條件」步驟,以於確認所欲發佈之訊息內容後,再對於訊息本身作更進一步地限定。 According to the above method, after the enterprise manufacturer executes the step of "determining the content of the scheduled posting", a step of "setting the conditions of the message itself" is performed to confirm the content of the message to be published, and then to the message itself. Further defined.

依上述方法,其中該「設定訊息本身之限制條件」步驟包括設定訊息本身之有效期間。 According to the above method, the step of "setting the condition of the message itself" includes setting the validity period of the message itself.

依上述方法,其中該系統資料庫於執行該「發佈該訊息」步驟之後,另分別執行一「訊息是否具有期限」判斷步驟、一「訊息是否在有效期限內」判斷步驟、一「將過期訊息移出」步驟,係由系統資料庫配合該企業廠商所設定該訊息之有效期間分別判斷確認訊息是否具有期限,以及該訊息是否在有效期限內,若該訊息是處於有效期間以外,則可將該過期訊息移出或加以適當標示,若該訊息無期限,或該訊息處於有效期間內,則執行一「發送對象操作應用程式查看各訊息」步驟,由使用者操作終端裝置經由該應用程式查看接收到的各訊息。 According to the above method, after the system database performs the "posting the message" step, respectively, a "whether the message has a deadline" judgment step, a "whether the message is within the expiration date" determination step, and a "will expire message" are respectively performed. The "moving out" step is to determine whether the confirmation message has a deadline by the system database in conjunction with the validity period of the message set by the enterprise manufacturer, and whether the message is within the validity period, and if the message is outside the valid period, the The expired message is removed or appropriately labeled. If the message has no deadline, or the message is in the valid period, a "send object operation application to view each message" step is executed, and the user operates the terminal device to view and receive the message through the application. Various messages.

依上述方法,其中該符合資格之發送對象接收到該訊息後,可執行一「發送對象操作應用程式查看各訊息」步驟,由使用者操作終端裝置經由該應用程式查看接收到的各訊息。 According to the above method, after the qualified sending object receives the message, a “send object operation application to view each message” step may be executed, and the user operates the terminal device to view the received messages via the application.

依上述方法,其中該「產生標籤及建立該標籤與商品、企業之連結關係」程序係可依序包括:一「產生多個貼附於商品上之標籤,且各標籤上分別具有一唯一標籤序號」步驟,係由業者依不同商品分別生產各種可貼附於商品上之標籤,於各標籤上分別具有一唯一的標籤序號,該標籤序號係可供建檔,並與後續之驗證資訊形成關聯;一「於系統資料庫中建立各標籤序號對應之驗證資訊以及商品、企業資訊」步驟,係於系統資料庫中分別建立各標籤序號所對應之驗證資訊,以及各標籤序號所對應之商品、企業資訊。 According to the above method, the "generating the label and establishing the link relationship between the label and the product, the enterprise" program may sequentially include: "generating a plurality of labels attached to the product, and each label has a unique label The serial number step is to produce a variety of labels that can be attached to the product according to different products, and each label has a unique label serial number, and the label serial number is available for filing, and is formed with subsequent verification information. Correlation; a step of "creating verification information corresponding to each tag serial number in the system database and product, enterprise information" is to establish verification information corresponding to each tag serial number in the system database, and the product corresponding to each tag serial number ,Corporate Information.

依上述方法,其中該「使用者利用一終端裝置建立有效的用戶識別資訊互動關係」程序係可依序包括: 一「使用者利用一終端裝置載入一應用程式,於該應用程式內部具有一系統識別資訊」步驟,係由使用者經由一終端裝置載入一外部之應用程式,於該應用程式內部具有一供與該系統資料庫相連結之系統識別資訊,且該應用程式係針對具資料運算功能之行動裝置所開發,應用程式內部建立有系統識別資訊有設定好的系統網路位址,使用者不需要再手動輸入,且可依需要設置驗證程序;一「由該終端裝置利用該應用程式建立一唯一的用戶識別資訊」步驟,係由使用者利用該應用程式於終端裝置上建立一唯一的用戶識別資訊;一「利用該終端裝置根據該系統識別資訊連線至系統資料庫,並上傳用戶識別資訊」步驟,係由該終端裝置利用該系統識別資訊自動連線至系統資料庫,並將該用戶識別資訊上傳至系統資料庫中;一「系統資料庫建立並驗證用戶識別資訊」步驟,係由系統資料庫接收該上傳之用戶識別資訊,並給予一用戶編號,以建立檔案,且系統資料庫可依需要主動連絡該使用者,並要求驗證用戶識別資訊。 According to the above method, the “user establishes an effective user identification information interaction relationship by using a terminal device” may include: a step of "users loading an application using a terminal device having a system identification information inside the application", wherein the user loads an external application via a terminal device, and has an internal application within the application System identification information for linking to the system database, and the application is developed for a mobile device having a data computing function. The system internally establishes a system identification information with a set system network address, and the user does not Manual input is required, and the verification program can be set as needed; a step of "using the terminal device to establish a unique user identification information by using the application" is used by the user to establish a unique user on the terminal device by using the application. Identifying information; a step of "using the terminal device to connect to the system database according to the system identification information and uploading user identification information", the terminal device automatically connects to the system database by using the system identification information, and the User identification information is uploaded to the system database; a "system database to establish and verify user knowledge Information "step, the Department received by the system user database identifying information of the upload and give the user a number to create a file system and the database can also need to take the initiative to contact the user and ask the user to verify identifying information.

依上述方法,其中該標籤具有防止仿冒商品之防偽資訊。 According to the above method, the tag has anti-counterfeiting information for preventing counterfeit goods.

依上述方法,其中該終端裝置讀取標籤內容之方式係為選自照像、RFID解讀及人工輸入等至少其中之一。 According to the above method, the manner in which the terminal device reads the content of the tag is at least one selected from the group consisting of photo, RFID interpretation, and manual input.

至於本發明之詳細構造、應用原理、作用與功效,則參照下列依附圖所作之說明即可得到完全的瞭解: As for the detailed construction, application principle, function and effect of the present invention, a complete understanding can be obtained by referring to the following description according to the drawings:

1‧‧‧產生標籤及建立該標籤與商品、企業之連結關係 1‧‧‧Generating labels and establishing links between the labels and commodities and businesses

S11‧‧‧產生多個貼附於商品上之標籤,且各標籤上分別具有一唯一標籤序號 S11‧‧‧ produces a number of labels attached to the merchandise, each with a unique label number

S12‧‧‧於系統資料庫中建立各標籤序號對應之驗證資訊以及商品、企業資訊 S12‧‧‧Create verification information and product and enterprise information corresponding to each label serial number in the system database

2‧‧‧使用者利用一終端裝置建立有效的用戶識別資訊互動關係 2‧‧‧Users use a terminal device to establish an effective user identification information interaction

S21‧‧‧使用者利用一終端裝置載入一應用程式,於該應用程式內部具有一系統識別資訊 S21‧‧‧Users use a terminal device to load an application with a system identification information inside the application

S22‧‧‧由該終端裝置利用該應用程式建立一唯一的用戶識別資訊 S22‧‧‧ The terminal device uses the application to create a unique user identification information

S23‧‧‧利用該終端裝置根據該系統識別資訊連線至系統資料庫,並上傳用戶識別資訊 S23‧‧‧Using the terminal device to connect to the system database according to the system identification information, and uploading user identification information

S24‧‧‧系統資料庫建立並驗證用戶識別資訊 S24‧‧‧ system database to establish and verify user identification information

S3‧‧‧使用者查詢預設之商品、企業資訊 S3‧‧‧Users query preset products, corporate information

S41‧‧‧系統資料庫儲存該筆查詢記錄 The S41‧‧‧ system database stores the query record

S42‧‧‧系統資料庫接受企業發佈之訊息 The S42‧‧‧ system database accepts messages from companies

S43‧‧‧系統資料庫依該訊息之發送對象限制條件檢索出符合的發送對象 The S43‧‧‧ system database retrieves the corresponding senders according to the conditions of the sender of the message

S44‧‧‧發佈該訊息 S44‧‧‧ posted the message

S45‧‧‧訊息是否具有期限 Whether the S45‧‧‧ message has a deadline

S46‧‧‧訊息是否在有效期限內 Whether the S46‧‧‧ message is within the validity period

S47‧‧‧將過期訊息移出 S47‧‧‧Remove expired messages

S51‧‧‧確定預定發佈之訊息內容 S51‧‧‧Determining the content of the message to be released

S52‧‧‧設定訊息發送對象條件 S52‧‧‧Set the conditions for sending messages

S53‧‧‧設定訊息本身之限制條件 S53‧‧‧Setting conditions for the message itself

S6‧‧‧發送對象操作應用程式查看各訊息 S6‧‧‧Send object operation application to view each message

第1圖係本發明於系統端之操作流程圖。 Figure 1 is a flow chart of the operation of the present invention on the system side.

第2圖係本發明於企業端及用戶端之操作流程圖。 Figure 2 is a flow chart of the operation of the present invention on the enterprise side and the client side.

請參第1、2圖所示,可知本發明之方法主要包括:一「產生標籤及建立該標籤與商品、企業之連結關係」1程序、一「使用者利用一終端裝置建立有效的用戶識別資訊互動關係」2程序、一「使用者查詢預設之商品、企業資訊」S3步驟、一「系統資料庫儲存該筆查詢記錄」S41步驟、一「確定預定發佈之訊息內容」S51步驟、一「系統資料庫接受企業發佈之訊息」S42步驟、一「系統資料庫依該訊息之發送對象限制條件檢索出符合的發送對象」S43步驟,及一「發佈該訊息」S44步驟。 Referring to Figures 1 and 2, it can be seen that the method of the present invention mainly includes: a procedure of "generating a label and establishing a connection relationship between the label and the product, the enterprise", and a "user establishing a valid user identification by using a terminal device" "Information Interaction" 2 procedures, a "user query for preset products, corporate information" S3 step, a "system database to store the query record" S41 step, a "determine scheduled release message content" S51 step, a The "system database accepts the information posted by the company" step S42, the "system database retrieves the matching object to be sent according to the target of the message transmission" step S43, and the step of "publish the message" S44.

在一可行實施例中,該「產生標籤及建立該標籤與商品、企業之連結關係」1程序係可依序包括:「產生多個貼附於商品上之標籤,且各標籤上分別具有一唯一標籤序號」S11步驟、「於系統資料庫中建立各標籤序號對應之驗證資訊以及商品、企業資訊」S12步驟;其中該「產生多個貼附於商品上之標籤,且各標籤上分別具有一唯一標籤序號」S11步驟係由業者依不同商品分別生產各種可貼附於商品上之標籤(可為應用於防止仿冒商品且具防偽資訊之防偽標籤),於各標籤上分別具有一唯一的標籤序號(可為印刷號碼、條碼,或RFID之晶片碼),該標籤序號係可供建檔,並與後續之驗證資訊形成關聯。 In a possible embodiment, the "generating the label and establishing the link relationship between the label and the product, the enterprise" 1 program may sequentially include: "generating a plurality of labels attached to the product, and each label has one The unique label serial number "S11 step, "establish verification information corresponding to each label serial number in the system database, and product, enterprise information" S12 step; wherein the "generating a plurality of labels attached to the product, and each label has A unique label serial number "S11 step" is based on different products to produce various labels that can be attached to the product (which can be used as anti-counterfeiting labels for anti-counterfeiting products), and have a unique label on each label. The tag serial number (which can be a printed number, a bar code, or an RFID chip code), the tag serial number is available for archival filing and is associated with subsequent verification information.

該「於系統資料庫中建立各標籤序號對應之驗證資訊以及商品、企業資訊」S12步驟係於業者的系統資料庫中分別建立各標籤之資訊,各標籤上標籤序號對應之驗證資訊(可為紋理的存證圖片、RFID的 驗證資訊或數碼的驗證碼),以及各標籤序號對應之商品、企業資訊。 The S12 step of establishing the verification information corresponding to each label serial number in the system database and the product information and the enterprise information is respectively established in the system database of the operator, and the verification information corresponding to the label serial number on each label (may be Textured photo, RFID Verify the information or digital verification code), as well as the product and company information corresponding to each label serial number.

在一可行實施例中,該「使用者利用一終端裝置建立有效的用戶識別資訊互動關係」2程序係可依序包括:「使用者利用一終端裝置載入一應用程式,於該應用程式內部具有一系統識別資訊」S21步驟、「由該終端裝置利用該應用程式建立一唯一的用戶識別資訊」S22步驟、「利用該終端裝置根據該系統識別資訊連線至系統資料庫,並上傳用戶識別資訊」S23步驟、「系統資料庫建立並驗證用戶識別資訊」S24步驟;其中該「使用者利用一終端裝置載入一應用程式,於該應用程式內部具有一系統識別資訊」S21步驟係由使用者經由一終端裝置載入一外部之應用程式,於該應用程式內部具有一供與該系統資料庫相連結之系統識別資訊,且該應用程式係針對具資料運算功能之行動裝置所開發,其可為Android、iOS、Windows Phone等系統,應用程式內部建立有系統識別資訊有設定好的系統網路位址,使用者不需要再手動輸入,也可以避免私設客服中心的問題,可以內建好幾組系統網路位址(系統可能有多個位置:主要、備援、當地..等),且可依需要設置驗證程序。 In a possible embodiment, the "user establishes an effective user identification information interaction relationship by using a terminal device" 2 program may sequentially include: "users use an terminal device to load an application within the application. Having a system identification information" step S21, "using the terminal device to establish a unique user identification information by using the application program" S22 step, "using the terminal device to connect to the system database according to the system identification information, and uploading the user identification The information "S23", "System Database Establishes and Verifies User Identification Information" S24 steps; wherein the "user loads an application using a terminal device, and has a system identification information inside the application" S21 steps are used Loading an external application via a terminal device, having a system identification information for connecting to the system database, and the application is developed for a mobile device having a data computing function. For Android, iOS, Windows Phone and other systems, system identification information is built into the application. Set the system network address, users do not need to manually enter, you can also avoid the problem of private customer service center, you can build several sets of system network addresses (the system may have multiple locations: primary, backup, local ..etc.), and the verification procedure can be set as needed.

該「由該終端裝置利用該應用程式建立一唯一的用戶識別資訊」S22步驟係由使用者利用該應用程式於終端裝置上建立一唯一的用戶識別資訊,該用戶識別資訊至少包括:用戶名稱、行動裝置碼(可為國際移動設備辨識碼"IMEI碼")、行動電話號碼、電子信箱、用戶名稱配對驗證密碼等。 The step S22 of "using the terminal device to establish a unique user identification information by the terminal device" is used by the user to establish a unique user identification information on the terminal device by using the application, the user identification information including at least: a user name, Mobile device code (can be International Mobile Equipment Identification Code "IMEI Code"), mobile phone number, e-mail address, user name pairing verification password, etc.

該「利用該終端裝置根據該系統識別資訊連線至系統資料庫,並上傳用戶識別資訊」S23步驟係由該終端裝置利用該系統識別資 訊自動連線至系統資料庫,並將該用戶識別資訊上傳至系統資料庫中。 The step of "using the terminal device to connect to the system database according to the system identification information and uploading the user identification information" is performed by the terminal device using the system identification resource. The message is automatically connected to the system database and uploaded to the system database.

該「系統資料庫建立並驗證用戶識別資訊」S24步驟係由系統資料庫接收該上傳之用戶識別資訊,並給予一用戶編號,以建立檔案;且系統資料庫可依需要主動連絡該使用者,並要求驗證用戶識別資訊(可以發送簡訊或電子郵件等方式確認)。 The "system database establishes and verifies user identification information" S24 step is to receive the uploaded user identification information from the system database, and give a user number to create a file; and the system database can actively contact the user as needed. It also requires verification of user identification information (can be confirmed by sending a text message or email).

該「使用者查詢預設之商品、企業資訊」S3步驟係由使用者(用戶端)利用終端裝置以預設方式讀取標籤內容(其讀取之方式係依標籤不同而有差異,若為QR碼用照像鏡頭、若為RFID用讀RFID設備、若為數碼防偽則以人工輸入),並解析其內容以取得其標籤序號,再連結登入至系統資料庫(系統端),經由該標籤上的標籤序號查詢對應之驗證資訊及商品資訊,然後由該系統資料庫將所查詢之驗證資訊及商品資訊回傳至該終端裝置,並可顯示於預設之顯示單元上。 The S3 step of the "user querying the preset product, enterprise information" is performed by the user (the user terminal) using the terminal device to read the label content in a preset manner (the manner of reading varies according to the label, if QR code is used for photo lens, if RFID is used to read RFID device, if it is digital anti-counterfeit, it is manually input), and its content is parsed to obtain its tag serial number, and then linked to the system database (system side), through the tag The tag number of the tag is queried for the verification information and the product information, and then the verification information and the product information of the query are transmitted back to the terminal device by the system database, and can be displayed on the preset display unit.

該「系統資料庫儲存該筆查詢記錄」S41步驟係於前述使用者利用終端裝置查詢商品、企業資訊之過程中,該系統資料庫會自動辨識該登入之終端裝置的用戶識別資訊,且於查詢商品、企業資訊完畢後,系統資料庫會將該用戶識別資訊及其查詢之內容(被查詢的企業、商品、商品類別)加以儲存,以利於後續的檢索與分析作業。 The step S41 of the "system database storing the query record" is in the process of the user using the terminal device to query the product and the enterprise information, and the system database automatically recognizes the user identification information of the login terminal device, and queries After the product and enterprise information is completed, the system database stores the user identification information and the content of the query (the company, commodity, and product category to be queried) to facilitate subsequent retrieval and analysis operations.

該「確定預定發佈之訊息內容」S51步驟係由各企業廠商(企業端)產生並確認所欲發佈之訊息內容,該欲發佈之訊息可為促銷廣告、新品上市、連絡方式變更,或其它各種需公知之事項。 The step S51 of the "determining the content of the scheduled release" is generated by each enterprise manufacturer (enterprise) and confirms the content of the message to be published, and the message to be released may be a promotional advertisement, a new product listing, a change of contact mode, or other various kinds of information. Things to be known.

該「系統資料庫接受企業發佈之訊息」S42步驟、「系統資料庫依該訊息之發送對象限制條件檢索出符合的發送對象」S43步驟 及「發佈該訊息」S44步驟係由系統資料庫接受由前述各企業廠商所確認欲發佈之訊息,可先審核訊息內容,並依發佈合約設定發佈範圍權限,且並可將該欲發佈之訊息適當分類(例如:促銷廣告、新品上市、公司資訊、限量品或其它),再針對該系統資料庫內部儲存之用戶識別資訊及其查詢商品、企業資訊之內容記錄加以分析與檢索(例如:由各用戶查詢過哪一家公司的某一商品,經常查詢何類商品,以及於何時、何地,利用何種手機型號查詢之記錄,可得知用戶之消費習性與喜好),以產生符合資格的發送對象(名單),然後,依上述符合資格的發送對象(名單)內容由系統資料庫(系統端)對符合之使用者(用戶端)終端裝置分別發送該欲發佈之訊息;而當各使用者(用戶端)之終端裝置接收到該訊息後,可執行一「發送對象操作應用程式查看各訊息」S6步驟,由使用者操作終端裝置經由該應用程式查看接收到的各訊息,最後結束全部流程。 The "system database accepts the message issued by the company" S42 step, "the system database retrieves the matching target according to the message transmission target restriction condition" S43 step And the "send the message" step S44 is to receive the message that is confirmed by the aforementioned enterprise manufacturers to be published by the system database, and the content of the message can be reviewed first, and the scope permission is set according to the release contract, and the message to be released can be issued. Appropriate classification (for example: promotional advertising, new listings, company information, limited editions or other), and then analyze and retrieve the user identification information stored in the system database and the content records of the inquiring commodities and enterprise information (for example: by Which product of each company has been inquired by each user, frequently inquire about what kind of goods, and when and where, using which type of mobile phone model to query, can know the user's consumption habits and preferences) to produce qualified products. Sending an object (list), and then transmitting, by the system database (system side), the corresponding user (user terminal) terminal device, according to the above-mentioned eligible sending object (list) content; After receiving the message, the terminal device of the user (the client) can execute a "send object operation application to view each message" step S6, The user operates the terminal device to view the received messages via the application, and finally ends the entire process.

上述流程於實際應用時,該企業廠商(企業端)於執行「確定預定發佈之訊息內容」S51步驟之後,可依需要分別執行一「設定訊息發送對象條件」S52步驟、一「設定訊息本身之限制條件」S53步驟,以於確認所欲發佈之訊息內容後,再對於發送對象之條件(如:查詢過特定商品、企業之消費者,且更可進一步限定該消費者登錄之居住地區、年齡、性別等),及訊息本身之限制條件(設定訊息之分類、訊息之有效期間)作更進一步地限定,可有效降低整體之使用成本,並使訊息的發送產生最大經濟效益。 When the above-mentioned process is actually applied, the enterprise manufacturer (enterprise) can perform a "set message transmission target condition" S52 step and a "set message itself" after performing the step of "determining the scheduled release message content" S51. "Conditions" step S53, in order to confirm the content of the message to be published, and then to the conditions of the object to be sent (for example, the consumer who has inquired about the specific product or enterprise, and further defines the living area and age of the consumer to log in. , gender, etc., and the restrictions of the message itself (the classification of the message, the period of validity of the message) are further defined, which can effectively reduce the overall cost of use and maximize the economic benefits of the message.

上述流程於實際應用時,該系統資料庫(系統端)於執行該「發佈該訊息」S44步驟之後,可依需要分別執行一「訊息是否具有 期限」S45判斷步驟、一「訊息是否在有效期限內」S46判斷步驟、一「將過期訊息移出」S47步驟,以經由該企業廠商(企業端)所設定該訊息內容之有效期間確認訊息是否具有期限,以及該訊息是否在有效期限內,若該訊息無期限,或該訊息處於有效期間內,則直接由各使用者(用戶端)執行前述「發送對象操作應用程式查看各訊息」S6步驟,若該訊息是處於有效期間以外(已過期),則可將該過期訊息移出或加以適當標示,以減少使用者閱讀已失效訊息之機會。 When the above process is actually applied, the system database (system side) may perform a "message" if necessary after executing the "send the message" step S44. "September" S45 determination step, a "Whether the message is within the expiration date" S46 determination step, and an "Exit expired message" step S47, to confirm whether the message has a validity period of the message content set by the enterprise manufacturer (enterprise) The term, and whether the message is within the validity period, if the message has no deadline, or the message is in the valid period, the user (the client) directly executes the above-mentioned "send object operation application to view each message" step S6. If the message is outside the valid period (expired), the expired message may be removed or appropriately labeled to reduce the chance for the user to read the expired message.

本發明之上述方法,其具有下列優點: The above method of the present invention has the following advantages:

1.直接連結或關聯到商品官方訊息發佈中心(頻道、粉絲頁面),企業不需要花費時間精力推廣,消費者不需要費事找尋。 1. Directly link or link to the official information release center (channel, fan page), companies do not need to spend time and energy to promote, consumers do not need to find trouble.

2.透過系統連結到官方訊息發佈中心(頻道、粉絲頁面),消費者不易混淆,不易被假網頁欺騙。 2. Connected to the official information release center (channel, fan page) through the system, consumers are not easy to be confused, and it is not easy to be deceived by fake web pages.

3.訊息有效控管有效日期,有效避免消費者去讀取過期的訊息,減少消費者的困擾。 3. The effective control of the effective date of the message effectively prevents consumers from reading expired messages and reducing the confusion of consumers.

4.訊息有效分類,使消費者可更快速找到想要的訊息,並忽略不需要的訊息。 4. The message is effectively classified so that consumers can find the desired message more quickly and ignore unwanted messages.

5.線下行為對應線上服務,將消費者從防偽查詢行為關連到線上訊息傳遞(Offline to Online)。 5. Offline behavior corresponds to online services, linking consumers from anti-counterfeiting queries to online messaging (Offline to Online).

由上所述可知,本發明之主動訊息發佈方法確實具有降低企業廠商宣傳成本、提昇公佈訊息效率,且使公佈訊息達到最佳經濟效益之功效,確已具有產業上之利用性、新穎性及進步性。 As can be seen from the above, the active message publishing method of the present invention does have the effect of reducing the promotion cost of the enterprise manufacturer, improving the efficiency of publishing the message, and achieving the best economic benefit of the published information, and indeed has industrial applicability and novelty. Progressive.

惟以上所述者,僅為本發明之一較佳實施例而已,並非用 來限定本發明實施之範圍。即凡依本發明申請專利範圍所作之均等變化與修飾,皆為本發明專利範圍所涵蓋。 However, the above description is only a preferred embodiment of the present invention, and is not The scope of the practice of the invention is defined. That is, the equivalent changes and modifications made by the scope of the patent application of the present invention are covered by the scope of the invention.

1‧‧‧產生標籤及建立該標籤與商品、企業之連結關係 1‧‧‧Generating labels and establishing links between the labels and commodities and businesses

S11‧‧‧產生多個貼附於商品上之標籤,且各標籤上分別具有一唯一標籤序號 S11‧‧‧ produces a number of labels attached to the merchandise, each with a unique label number

S12‧‧‧於系統資料庫中建立各標籤序號對應之驗證資訊以及商品、企業資訊 S12‧‧‧Create verification information and product and enterprise information corresponding to each label serial number in the system database

2‧‧‧使用者利用一終端裝置建立有效的用戶識別資訊互動關係 2‧‧‧Users use a terminal device to establish an effective user identification information interaction

S21‧‧‧使用者利用一終端裝置載入一應用程式,於該應用程式內部具有一系統識別資訊 S21‧‧‧Users use a terminal device to load an application with a system identification information inside the application

S22‧‧‧由該終端裝置利用該應用程式建立一唯一的用戶識別資訊 S22‧‧‧ The terminal device uses the application to create a unique user identification information

S23‧‧‧利用該終端裝置根據該系統識別資訊連線至系統資料庫,並上傳用戶識別資訊 S23‧‧‧Using the terminal device to connect to the system database according to the system identification information, and uploading user identification information

S24‧‧‧系統資料庫建立並驗證用戶識別資訊 S24‧‧‧ system database to establish and verify user identification information

S41‧‧‧系統資料庫儲存該筆查詢記錄 The S41‧‧‧ system database stores the query record

S42‧‧‧系統資料庫接受企業發佈之訊息 The S42‧‧‧ system database accepts messages from companies

S43‧‧‧系統資料庫依該訊息之發送對象限制條件檢索出符合的發送對象 The S43‧‧‧ system database retrieves the corresponding senders according to the conditions of the sender of the message

S44‧‧‧發佈該訊息 S44‧‧‧ posted the message

S45‧‧‧訊息是否具有期限 Whether the S45‧‧‧ message has a deadline

S46‧‧‧訊息是否在有效期限內 Whether the S46‧‧‧ message is within the validity period

S47‧‧‧將過期訊息移出 S47‧‧‧Remove expired messages

Claims (10)

一種主動訊息發佈方法,其至少包括:一「產生標籤及建立該標籤與商品、企業之連結關係」程序,係由業者依不同商品分別生產各種可貼附於商品上之標籤,於各標籤上分別具有一唯一的標籤序號,並於系統資料庫中分別建立各標籤序號所對應之驗證資訊,以及各標籤序號所對應之商品、企業資訊;一「使用者利用一終端裝置建立有效的用戶識別資訊互動關係」程序,係由使用者經由一終端裝置載入一具系統識別資訊之應用程式,並利用該應用程式建立一唯一的用戶識別資訊,再將該用戶識別資訊上傳至系統資料庫中,由系統資料庫接收並建立該用戶識別資訊之檔案;一「使用者查詢預設之商品、企業資訊」步驟,係由使用者利用終端裝置讀取標籤內容,並解析取得其標籤序號,再連結至系統資料庫查詢該標籤序號對應之驗證資訊及商品資訊,且該查詢之驗證資訊及商品資訊能回傳顯示於該終端裝置上;一「系統資料庫儲存該筆查詢記錄」步驟,係於使用者利用終端裝置查詢商品、企業資訊之過程中,該系統資料庫會自動將該終端裝置的用戶識別資訊及其查詢之內容加以儲存,以利於後續的檢索與分析作業;一「確定預定發佈之訊息內容」步驟,係由各企業廠商確認所欲發佈之訊息內容,並設定發佈對象及條件;一「系統資料庫接受企業發佈之訊息」步驟,係由系統資料庫接受由前述各企業廠商所確認欲發佈之訊息,可先審核訊息內容,並依發佈合約設定發佈範圍權限,且並可將該欲發佈之訊息適當分類; 一「系統資料庫依該訊息之發送對象限制條件檢索出符合的發送對象」步驟,係由系統資料庫依內部儲存之用戶識別資訊及其查詢商品、企業資訊之內容記錄,配合企業廠商所設定的發佈對象及條件加以分析與檢索,以產生符合資格的發送對象;一「發佈該訊息」步驟,係由系統資料庫依上述符合資格之發送對象的終端裝置分別發送該欲發佈之訊息。 An active message publishing method includes at least a procedure of “generating a label and establishing a link relationship between the label and the product and the enterprise”, wherein the manufacturer separately produces various labels that can be attached to the product according to different products, on each label. Each has a unique label serial number, and the verification information corresponding to each label serial number and the product and enterprise information corresponding to each label serial number are respectively established in the system database; "the user establishes effective user identification by using a terminal device. The "Information Interaction" program is a program in which a user loads a system identification information via a terminal device, and uses the application to establish a unique user identification information, and then uploads the user identification information to the system database. The file of the user identification information is received and established by the system database; a step of "user querying the preset product, enterprise information" is performed by the user using the terminal device to read the tag content, and parsing and obtaining the tag serial number, and then Link to the system database to query the verification information and product information corresponding to the label serial number. The verification information and the product information of the query can be displayed on the terminal device. The "system database stores the query record" step is used in the process of the user using the terminal device to query the product and the enterprise information. The library will automatically store the user identification information of the terminal device and the content of the query for subsequent retrieval and analysis operations; a step of "determining the content of the scheduled release message" is confirmed by each enterprise manufacturer. Content, and set the release target and conditions; a "system database accepts the information released by the company" step, the system database accepts the information to be published by the aforementioned enterprise manufacturers, the content of the message can be reviewed first, and the contract is released. Set the publishing scope permissions, and can properly classify the information to be published; The step of "retrieving the matching object according to the sending target restriction condition of the message" is performed by the system database according to the user identification information stored therein and the content record of the inquiring product and enterprise information, and is set by the enterprise manufacturer. The object and condition of the release are analyzed and retrieved to generate a qualified sender; the "post the message" step is to send the message to be published by the system database according to the above-mentioned qualified terminal device. 如申請專利範圍第1項所述之主動訊息發佈方法,其中該企業廠商於執行「確定預定發佈之訊息內容」步驟之後,另執行一「設定訊息發送對象條件」步驟,以於確認所欲發佈之訊息內容後,再對於發送對象之條件作更進一步地限定。 The method for issuing an active message according to the first aspect of the patent application, wherein the enterprise manufacturer executes a step of "setting a message sending condition" after performing the step of "determining the content of the scheduled message" to confirm that the desired message is to be released. After the content of the message, the conditions for transmitting the object are further defined. 如申請專利範圍第1項所述之主動訊息發佈方法,其中該企業廠商於執行「確定預定發佈之訊息內容」步驟之後,另執行一「設定訊息本身之限制條件」步驟,以於確認所欲發佈之訊息內容後,再對於訊息本身作更進一步地限定。 For example, in the method for issuing an active message as described in claim 1, wherein the enterprise manufacturer performs a step of "setting the condition of the message itself" after performing the step of "determining the content of the message to be released" to confirm the desired After the content of the message is released, the message itself is further defined. 如申請專利範圍第3項所述之主動訊息發佈方法,其中該「設定訊息本身之限制條件」步驟包括設定訊息本身之有效期間。 The method for issuing an active message as described in claim 3, wherein the step of "setting the condition of the message itself" includes setting a valid period of the message itself. 如申請專利範圍第4項所述之主動訊息發佈方法,其中該系統資料庫於執行該「發佈該訊息」步驟之後,另分別執行一「訊息是否具有期限」判斷步驟、一「訊息是否在有效期限內」判斷步驟、一「將過期訊息移出」步驟,係由系統資料庫配合該企業廠商所設定該訊息之有效期間分別判斷確認訊息是否具有期限,以及該訊息是否在有效期限內,若該訊息是處於有效期間以外,則可將該過期訊息移出或加以適當標示,若該訊息無期限, 或該訊息處於有效期間內,則執行一「發送對象操作應用程式查看各訊息」步驟,由使用者操作終端裝置經由該應用程式查看接收到的各訊息。 The method for issuing an active message according to claim 4, wherein the system database performs a "whether the message has a deadline" judgment step and a "whether the message is valid after performing the "posting the message" step. The "during the term" judgment step and the "moving out the expired message" step are respectively determined by the system database in conjunction with the validity period of the message set by the enterprise manufacturer to determine whether the confirmation message has a deadline, and whether the message is within the validity period, if If the message is outside the valid period, the expired message may be removed or appropriately labeled. If the message is indefinite, Or when the message is in the valid period, a "send object operation application to view each message" step is executed, and the user operates the terminal device to view the received messages through the application. 如申請專利範圍第1項所述之主動訊息發佈方法,其中該符合資格之發送對象接收到該訊息後,可執行一「發送對象操作應用程式查看各訊息」步驟,由使用者操作終端裝置經由該應用程式查看接收到的各訊息。 The method for issuing an active message according to the first aspect of the invention, wherein the qualified sending object receives the message, and executes a “send object operation application to view each message” step, and the user operates the terminal device via The app looks at the messages it receives. 如申請專利範圍第1項所述之主動訊息發佈方法,其中該「產生標籤及建立該標籤與商品、企業之連結關係」程序係可依序包括:一「產生多個貼附於商品上之標籤,且各標籤上分別具有一唯一標籤序號」步驟,係由業者依不同商品分別生產各種可貼附於商品上之標籤,於各標籤上分別具有一唯一的標籤序號,該標籤序號係可供建檔,並與後續之驗證資訊形成關聯;一「於系統資料庫中建立各標籤序號對應之驗證資訊以及商品、企業資訊」步驟,係於系統資料庫中分別建立各標籤序號所對應之驗證資訊,以及各標籤序號所對應之商品、企業資訊。 For example, in the method for issuing an active message as described in claim 1, the "generating the label and establishing the link relationship between the label and the product and the enterprise" may include: "generating a plurality of attached products. The label has a unique label number on each label. The manufacturer separately produces various labels that can be attached to the product according to different products, and each label has a unique label serial number, and the label serial number can be The file is provided for association with the subsequent verification information; a step of "creating the verification information corresponding to each tag serial number in the system database and the product, enterprise information" is established in the system database respectively. Verification information, as well as the product and company information corresponding to each label serial number. 如申請專利範圍第1項所述之主動訊息發佈方法,其中該「使用者利用一終端裝置建立有效的用戶識別資訊互動關係」程序係可依序包括:一「使用者利用一終端裝置載入一應用程式,於該應用程式內部具有一系統識別資訊」步驟,係由使用者經由一終端裝置載入一外部之應用程式,於該應用程式內部具有一供與該系統資料庫相連結之系統識別資訊,且該應用程式係針對具資料運算功能之行動裝置所開發,應用程式內部建立有系統識別資訊有設定好的系統網路位址,使用者不需要再手動輸入,且可依需要設置驗證程序; 一「由該終端裝置利用該應用程式建立一唯一的用戶識別資訊」步驟,係由使用者利用該應用程式於終端裝置上建立一唯一的用戶識別資訊;一「利用該終端裝置根據該系統識別資訊連線至系統資料庫,並上傳用戶識別資訊」步驟,係由該終端裝置利用該系統識別資訊自動連線至系統資料庫,並將該用戶識別資訊上傳至系統資料庫中;一「系統資料庫建立並驗證用戶識別資訊」步驟,係由系統資料庫接收該上傳之用戶識別資訊,並給予一用戶編號,以建立檔案,且系統資料庫可依需要主動連絡該使用者,並要求驗證用戶識別資訊。 The method for publishing an active message according to claim 1, wherein the "user establishes an effective user identification information interaction relationship by using a terminal device" can include: "a user loads with a terminal device. An application has a system identification information step inside the application, wherein the user loads an external application via a terminal device, and the system has a system for connecting to the system database. Identification information, and the application is developed for mobile devices with data computing functions. The system has internal system identification information and a set system network address. The user does not need to manually input and can be set as needed. Verification procedure a step of "establishing a unique user identification information by the terminal device using the application program", wherein the user uses the application program to establish a unique user identification information on the terminal device; "using the terminal device to identify the system according to the system The step of connecting the information to the system database and uploading the user identification information is automatically connected to the system database by the terminal device using the system identification information, and uploading the user identification information to the system database; The database establishes and verifies the user identification information step by receiving the uploaded user identification information from the system database, and assigning a user number to create a file, and the system database can actively contact the user as needed and request verification User identification information. 如申請專利範圍第1項所述之主動訊息發佈方法,其中該標籤具有防止仿冒商品之防偽資訊。 The method for issuing an active message as described in claim 1, wherein the tag has anti-counterfeiting information for preventing counterfeit goods. 如申請專利範圍第1項所述之主動訊息發佈方法,其中該終端裝置讀取標籤內容之方式係為選自照像、RFID解讀及人工輸入等至少其中之一。 The method for issuing an active message according to claim 1, wherein the terminal device reads the content of the tag by at least one selected from the group consisting of photo, RFID, and manual input.
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