TW201331867A - Method for providing Internet accessing through mobile advertisement - Google Patents

Abstract

A method for providing Internet accessing through mobile advertisement includes the following steps: a wireless network providing apparatus is provided. When a wireless network electrical apparatus is connected to the wireless network providing apparatus through a wireless network, determine if the wireless network electrical apparatus is executing an advertisement player. When the wireless network electrical apparatus is executing the advertisement providing program, the advertisement providing program drives the wireless network electrical apparatus to obtain at least one suggested advertisement for the wireless network electrical apparatus to play. When the wireless network electrical apparatus is executing the advertisement providing program, Internet is provided to the wireless network electrical apparatus through the wireless network providing apparatus. Internet connection charge for the wireless network electrical apparatus connects to Internet is calculated according to the advertisement playing record of the wireless network electrical apparatus.

Description

Ways to provide internet connection services through mobile advertising mechanisms

The present invention relates to a method for providing Internet connection services by providing an mobile advertising mechanism, and more particularly to a method for reducing Internet connection charges and increasing mobile network penetration. A method of providing Internet connection services through an advertising advertising mechanism.

Smart phones are industries that have grown quite fast in recent years. However, due to price factors (such as the price of smart phones and the cost of accessing the Internet through mobile networks), mobile Internet users have not grown at the same time. For example, mobile Internet users in Taiwan are less than 50% of total mobile communication users. The price factor also affects the Value-added service (VAS), and about 75% of users will consider the price first to select the value-added service of interest. Downgrading mobile Internet and VAT service rates will inevitably increase the number of its users, making business scale and benefits more significant.

It can be seen from the above that how to reduce the cost of mobile Internet access, but not to reduce the revenue of telecom operators, has become an important issue.

Accordingly, an aspect of the present invention is to provide a method for providing an Internet connection service through a mobile advertising mechanism for performing an execution condition of an advertisement providing software for a wireless network electronic device to perform performance calculation. The cost of its internet connection. The wireless network provides the Internet and the advertising method can be implemented as a computer application and stored in a computer-readable recording medium for the computer or its similar device to perform the playback and reading of the advertisement after executing the aforementioned application. Record and use as the basis for calculating the fee. The wireless network provides the Internet and advertising methods including the following steps:

(a) providing a wireless network interface device. The wireless network interface device establishes a connection with an internet network.

(b) determining whether the wireless network electronic device is executing an advertisement providing software when a wireless network electronic device is connected to the wireless network interface device via a wireless network. Wherein, when the wireless network electronic device executes the advertisement providing software, the advertisement providing software-driven wireless network electronic device obtains at least one recommended advertisement for the wireless network electronic device to play.

(c) providing an internet connection service to the wireless network electronic device via the internet network to which the wireless network interface device is connected when determining that the wireless network electronic device is executing the advertisement providing software.

(d) Calculate the Internet connection fee for the wireless network electronic device to connect to the Internet based on the status of the wireless network electronic device executing the advertisement providing software.

The application of the present invention has the following advantages. By enabling the wireless network electronic device to execute the advertisement providing software, the cheaper internet connection fee can be increased, thereby increasing the consumer's willingness to install and execute the advertisement providing software on the wireless network electronic device, thereby increasing the advertising efficiency. In addition, wireless networked devices can be connected to the Internet at a lower cost, which greatly increases consumer purchases of wireless networked electronic devices and the use of wireless networked electronic devices to connect to the Internet. Willingness. Therefore, in an embodiment of the present invention, if the wireless network interface device is provided by a telecommunication provider, the application of the present invention can increase the number of users and bring considerable revenue; if provided by the government public office, it can provide Convenience services and government orders; if provided for profit-making places, it can be used as a method of attracting consumers. In other words, applying one embodiment of the present invention can create a win-win situation for consumers, advertisers, and telecommunications providers.

The spirit and scope of the present invention will be apparent from the following description of the preferred embodiments of the invention. The spirit and scope of the invention are not departed.

FIG. 1 is a flow chart of a method for providing an internet connection service through a mobile advertising mechanism according to an embodiment of the present invention. Figure 2 is a schematic diagram of one of the application scenarios for applying the Internet connection service through the mobile advertising mechanism. In the method of providing an Internet connection service through a mobile advertising mechanism, the wireless network electronic device executes the performance of the software provided by one of the advertisement providing software, and calculates the fee for providing the Internet connection. The method of providing Internet connection services through the mobile advertising mechanism can be implemented as a computer application and stored in a computer readable recording medium, so that the computer or its similar electronic device can read the recording medium and perform wireless transmission. The Internet provides the means for the Internet and advertising. Computer-readable recording media can be read-only memory, flash memory, floppy disk, hard disk, optical disk, flash drive, tape, network accessible database or familiar with the art can easily think of the same The function of the computer can read the recording medium.

Refer to both Figure 1 and Figure 2. The method 100 of providing an internet connection service through a mobile advertising mechanism includes the following steps: In step 110, a wireless network interface device 210 is provided. The wireless network interface device 210 establishes a connection with an internetwork 220. The wireless network interface device 210 can communicate through an asymmetric digital subscriber line (ADSL), Wi-Fi, worldwide interoperability for microwave access (WiMAX), or other Internet connection. Technology, connecting with the Internet. The wireless network interface device 210 can be a wireless communication base station, a wireless access point (AP) or other wireless network capable device that can be connected to the Internet.

When a wireless network electronic device 300 is connected to the wireless network interface device 210 via a wireless network (step 120), it is determined whether the wireless network electronic device 300 is executing an advertisement providing software (step 130). Wherein, when the wireless network electronic device 300 executes the advertisement providing software, the advertisement providing software-driven wireless network electronic device 300 obtains at least one recommended advertisement for the wireless network electronic device 300 to play. In an embodiment of the present invention, the wireless network electronic device 300 can obtain a recommended advertisement from the wireless network interface device 210. In another embodiment of the present invention, the wireless network electronic device 300 can be connected to a server of an advertisement screening mechanism to obtain a recommended advertisement. In other embodiments of the present invention, the wireless network electronic device 300 can obtain recommended advertisements by other means, and is not limited to the disclosure. In addition, in some embodiments of the present invention, when the wireless network electronic device 300 executes the advertisement providing software, the wireless network electronic device 300 may transmit a software execution signal for the step 130 to make a determination. In still other embodiments of the present invention, a request can be transmitted to the wireless network electronic device 300 to request the wireless network electronic device 300 to return information as to whether it is executing the advertisement providing software for the step 130 to make a determination. In addition, the wireless network transmitted by the wireless network electronic device 300 can conform to the IEEE 802.11 series, Wi-Fi, Zigbee, second-generation wireless telephone technology (2G), and third-generation mobile communication technology ( Third-generation wireless telephone technology (3G), fourth-generation wireless telephone technology (4G), Worldwide Interoperability for Microwave Access (WiMAX) technology, post-third generation mobile communication ( Beyond 3G, B3G) technology, Long Term Evolution (LTE) or Personal Handy Phone (PHS) technology or other wireless network protocol. The wireless network electronic device 300 can be a smart phone, a personal digital assistant (PDA), a notebook (NB), an ultra-thin notebook (Ultrabook), a small notebook (Netbook). , Pad or other device with a wireless network card installed.

In step 140, when it is determined that the wireless network electronic device 300 is executing the advertisement providing software, the connection of the Internet 200 to the wireless network electronic device 300 is provided through the wireless network interface device 210. Thus, the wireless network electronic device 300 can connect to the Internet 220 through the wireless network interface device 210 and use resources on the Internet 220.

In step 150, the wireless network electronic device 300 is connected to an Internet connection fee of one of the Internet 220s according to the status of the wireless network electronic device 300 executing the advertisement providing software. In an embodiment of step 150, the corresponding Internet connection fee discount may be given according to the total number of hours of the advertisement providing software, the time of reading the advertisement, or the number of clicks of the advertisement performed by the wireless network electronic device 300. For example, if the total number of times the wireless network electronic device 300 executes the advertisement providing software is longer, the wireless network electronic device 300 can make the Internet connection fee cheaper or even free. For example, if the wireless network electronic device 300 reads or clicks on more recommended advertisements by executing the advertisement providing software, the wireless network electronic device 300 can also make the Internet connection fee cheaper. As a result, the wireless network electronic device 300 can implement the advertisement providing software to bring a cheaper internet connection fee, thereby increasing the willingness of the consumer to install and execute the advertisement providing software in the wireless network electronic device 300. Increase the effectiveness of advertising. In addition, the wireless network electronic device 300 can be connected to the Internet 220 by paying a relatively low cost, thereby greatly increasing the consumer's purchase of the wireless network electronic device 300 and the use of the wireless network electronic device 300 to connect to The will of the Internet 220. Therefore, in an embodiment of the present invention, if the wireless network interface device 210 is provided by a carrier, the application of the present invention can increase the number of users and bring about considerable revenue. In other words, applying one embodiment of the present invention can create a win-win situation for consumers, advertisers, and telecommunications providers.

In addition, in an embodiment of the present invention, when it is determined that the wireless network electronic device 300 does not execute the advertisement providing software, the wireless network interface device 210 may not provide the Internet 220 to connect to the wireless network electronic device 300. . The wireless network interface device 210 can be driven to perform a firewall without providing the Internet 220 to the wireless network electronic device 300. In another embodiment of the present invention, when it is determined that the wireless network electronic device 300 does not execute the advertisement providing software, the Internet 220 can be connected to the wireless network electronic device 300 with a higher Internet connection fee. .

In addition, before step 130, it may be determined whether the connected wireless network electronic device 300 has installed the advertisement providing software. When it is determined that the wireless network electronic device 300 does not have the advertisement providing software installed, the wireless network electronic device 300 may be provided with a software download webpage to download the advertisement providing software. The software download webpage can be provided by directing the wireless network electronic device 300 to a specific web address. In addition, the software download webpage corresponding to the wireless network electronic device 300 may be provided to download the advertisement providing software supporting the operating system according to the operating system of the wireless network electronic device 300. In this way, when the wireless network electronic device 300 without the advertisement providing software is connected to the wireless network interface device 210 supporting the present invention, the wireless network electronic device 300 can be enabled by providing the software download webpage. Internet connection at a lower cost.

In order to further improve the advertising effectiveness, the present invention can be further incorporated into an advertisement screening mechanism. Therefore, in an embodiment of the present invention, the method 100 for providing an Internet connection service through a mobile advertising mechanism may further include the following steps: receiving, by the wireless network electronic device 300, a user preference information, such as a user's interest. Relevant information such as keywords, product categories of interest, and interest in promotions. In an embodiment of the present invention, an input webpage can be provided to the wireless network electronic device 300 for the user to input his or her preference information through an input component of the wireless network electronic device 300. The input components of the wireless network electronic device 300 can be a mouse, a keyboard, a graphical user interface (GUI), a touch screen, or other types of input elements. In another embodiment of the present invention, the query may be performed according to the identification information of the wireless network electronic device 300 to receive or obtain corresponding user preference information. In other embodiments of the present invention, user preference information may be received through the wireless network electronic device 300 by other means. Therefore, the recommended advertisement can be selected from several pre-stored advertisements according to the user preference information. In this way, the recommended advertisement can be made to meet the preferences of the users of the wireless network electronic device 300, thereby further improving the advertising effectiveness.

In another embodiment of the present invention, the method 100 for providing an Internet connection service through an action advertisement mechanism may further include the steps of: identifying information based on one of the recommended advertisements (eg, the name of the advertisement product or other types of identification information) ), query one of the recommended ads to recommend the location information (such as its address or latitude and longitude). Next, corresponding location information of the recommended advertisement can be provided to the wireless network electronic device 300. Therefore, the wireless network electronic device 300 can display the corresponding location information of the recommended advertisement, so that the user can go after seeing the advertisement. In addition, the wireless network electronic device 300 can also generate a navigation path according to the corresponding location information of the recommended advertisement to indicate how the user goes. In this way, it is convenient for users to go to consumption.

In still another embodiment of the present invention, the method 100 of providing an internet connection service through a mobile advertising mechanism may further include the step of receiving a current location of one of the wireless network electronic devices. The wireless network electronic device 300 can generate the current location of the wireless network electronic device 300 by using a global positioning system (GPS) or other positioning methods. In addition, the user can also input the current location by using the input component of the wireless network electronic device 300. Thus, based on the current location of the wireless network electronic device 300, a plurality of pre-stored advertisements are selected from the plurality of pre-stored advertisements for the recommended advertisements in the vicinity of the wireless network electronic device 300. In this way, the effectiveness of advertising can be improved. In particular, in an embodiment of the present invention, if the wireless network electronic device 300 is a handheld electronic device, the user can take the wireless network electronic device 300 to obtain the recommended advertisement nearby and increase the travel time when going out. The chance.

In addition, one of the wireless network electronic devices 300 may be further received, such as the current moving speed of the wireless network electronic device 300 or the current mobile mode (eg, driving mode, walking mode, etc.). Next, a reasonable range of motion is generated based on the mobile information of the wireless network electronic device 300 and the current location. Therefore, in the pre-stored advertisement, the pre-stored advertisement corresponding position is within a reasonable moving range as the recommended advertisement. In this way, the recommended advertisement is located within a range that the wireless network electronic device 300 can reasonably move, which can further increase the probability of the user going to consume.

In some embodiments of the invention, the method 100 of providing an internet connection service through a mobile advertising mechanism may be performed by the wireless network interface device 210. In still other embodiments of the present invention, a method 100 of providing an internet connection service through a mobile advertising mechanism may be performed by other devices than the wireless network interface device 210. The method 100 for providing a network and advertising by the wireless network may be performed by a single device, or distributed to multiple devices, and is not limited to the disclosure.

Although the present invention has been disclosed in the above embodiments, it is not intended to limit the present invention, and the present invention can be modified and modified without departing from the spirit and scope of the present invention. The scope is subject to the definition of the scope of the patent application attached.

100. . . Ways to provide internet connection services through mobile advertising mechanisms

110~150. . . step

210. . . Wireless network interface device

220. . . Internet

300. . . Wireless network electronic device

The above and other objects, features, advantages and embodiments of the present invention will become more apparent and understood.

FIG. 1 is a flow chart of a method for providing an internet connection service through a mobile advertising mechanism according to an embodiment of the present invention.

Figure 2 is a schematic diagram of one of the application scenarios for applying the Internet connection service through the mobile advertising mechanism.

100. . . Ways to provide internet connection services through mobile advertising mechanisms

110~150. . . step

Claims (10)

A method for providing an internet connection service through an action advertisement mechanism, comprising: (a) providing a wireless network interface device, wherein the wireless network interface device establishes a connection with an internet network; and (b) When the wireless network electronic device is connected to the wireless network interface device through a wireless network, determining whether the wireless network electronic device is executing an advertisement providing software, wherein the wireless network electronic device executes the advertisement providing software The advertisement providing software drives the wireless network electronic device to obtain at least one recommended advertisement for the wireless network electronic device to play; and (c) transmitting the wireless when determining that the wireless network electronic device is executing the advertisement providing software The network interface device provides the Internet to the wireless network electronic device; and (d) calculating the wireless network electronic device to connect to the Internet according to the wireless network electronic device executing the advertisement providing software status One of the internet connection fees. The method for providing an internet connection service through the mobile advertising mechanism according to claim 1, further comprising: determining whether the wireless network electronic device has installed the advertisement providing software; and determining that the wireless network electronic device is not installed When the advertisement provides the software, the wireless network electronic device is provided with a software download page to download the advertisement providing software. The method for providing an internet connection service through the mobile advertising mechanism according to claim 1, further comprising: not providing the wireless network interface device when determining that the wireless network electronic device does not execute the advertisement providing software Internet to the wireless network electronics. The method for providing an internet connection service through an action advertisement mechanism as described in claim 3, wherein the step of causing the wireless network interface device not to provide the internet to the wireless network electronic device is performed by The network interface device executes a firewall. The method for providing an internet connection service through the mobile advertising mechanism as described in claim 1, further comprising: receiving a user preference information through the wireless network electronic device; and pre-existing the plurality of pre-existing information according to the user preference information The ad selects the referral ad. The method for providing an internet connection service through the mobile advertising mechanism according to claim 1, further comprising: querying, according to one of the recommended advertisements, advertisement identification information, a location information of one of the recommended advertisements; and providing the recommendation The corresponding location information of the advertisement is to the wireless network electronic device. The method for providing an internet connection service through the mobile advertising mechanism, as described in claim 1, further comprising: receiving a current location of the wireless network electronic device; and determining, according to the current location of the wireless network electronic device, A plurality of pre-stored advertisements select the recommended advertisement. The method for providing an internet connection service through an action advertisement mechanism, as described in claim 7, further comprising: receiving one of the wireless network electronic device mobile information; and the mobile information according to the wireless network electronic device and the The current location generates a reasonable range of movement, wherein among the pre-stored advertisements, the pre-stored advertisement corresponding location is within the reasonable movement range, and is selected as the recommended advertisement. The method of claim 1, wherein the wireless network interface device is a wireless communication base station or a wireless network access point. The method for providing an internet connection service through an action advertisement mechanism according to claim 1, wherein the wireless network conforms to the IEEE 802.11 series, Wi-Fi, Zigbee, and second-generation wireless telephone technology. , 2G), third-generation wireless telephone technology (3G), fourth-generation wireless telephone technology (4G), Worldwide Interoperability for Microwave Access (Worldwide Interoperability for Microwave Access, WiMAX technology, Beyond 3G (B3G) technology, Long Term Evolution (LTE) or Personal Handy Phone (PHS) technology.