201112760 六、發明說明： 【發明所屬之技術領域】 [0001]本發明涉及通信技術頷域，尤其涉及一種電視廣告點播 系統及方法。 【先前技術】 [〇〇〇2]在傳統的廣播電視系統中，每一個電視頻道提供的内容 完全一樣的廣告，當使用者在選擇了某一個頻道的同時 ’也選擇了該頻道廣播的電視廣告，這樣的電視廣告難 (:: 以體現不同人群的差異性需求.，比如一些人可能比較關 心的是汽車廣告、另〜些人可能比較關心保健藥品廣告 ，然而在目f绅電視廣告在吊一電視節目頻道中卻無法 提供讓觀眾澤擇自己想要關注的内容的廣告。 【發明内容】 闺#於以上内容，有钱提供—種電視廣告_系統，該 系統包括通過網際網路相，接的，視4告，容他器和 機頂盒：所述電視廣告内括：資料庫，用於 存儲事先製作好的多個電痛4善f目，每個電視廣告節 目對應一個編號；電視廣‘節目i ’用於存儲每個電視 頻道提供的可選的電視廣告節目的編號。 [0004] 098131706 所述機頂盒，用於從電視廣告内容伺服器下栽電視廣告 節目表，及用於將用戶根據該電視廣告節目表選擇的電 視頻道的編號和點播的電視廣告節目的編號上傳至電視 廣告内容伺服器；户斤述電視廣告内容伺服器根據接收到 點播的電視廣告節目的編號，找出對應該編號的電視廣 告節目；所述機頂袁還用於從電視廣告内容伺服器中下 表單編號AG1G1 第3頁/共15頁 0982054424-0 201112760 載上述電視廣告節目；所述電視廣告内容伺服器還包括 統計分析模組，用於根據上傳的電視頻道的編號和電視 廣告節目的編號，統計出觀看上述用戶選擇的電視頻道 和點播的電視廣告節目的人數。 [0005] 鑒於以上内容還有必要提供一種電視廣告點播方法，該 方法包括：（a)機頂盒從電視廣告内容伺服器下載電視 廣告節目表，該電視廣告節目表用於存儲每個電視頻道 提供的可選的電視廣告節目的編號，所述電視廣告内容 伺服器還包括資料庫，用於存儲多個電視廣告節目，其 中每個電視廣告節目對應一個編號；（b)機頂盒將用戶 根據該電視廣告節目表選擇的電視頻道的編號和點播的 電視廣告節目的編號上傳至電視廣告内容伺服器；（c) 該電視廣告内容伺服器根據接收到點播的電視廣告節目 的編號，找出對應該編號的電視廣告節目；（d)機頂盒 從電視廣告内容伺服器下載上述電視廣告節目；（e)根 據上述上傳的電視頻道的編號和電視廣告節目的編號， 統計出觀看上述用戶選擇的電視頻道和點播的電視廣告 節目的人數。 [0006] 通過本發明提供的電視廣告點播及方法，使得用戶在選 擇收看某個電視頻道的時候，可選擇自己想要關注的電 視廣告節目，同時還可即時統計出收看每個電視頻道和 每個電視廣告節目的人數，為廣告商提供更為可靠的廣 告節目效益評估依據。 【實施方式】 [0007] 如圖1所示，是本發明電視廣告點播系統的較佳實施例的 098131706 表單編號A0101 第4頁/共15頁 0982054424-0 201112760 系統框架圖。該系統包括電視廣告内容伺服器5和機頂盒 3。所述電視廣告内容伺服器通過網際網路4與機頂盒3相 連，電視機1與機頂盒3連接。 [0008] 所述機頂盒3用於從電視廣告内容伺服器5上下載資料或 上傳資料至電視廣告内容伺服器5。具體來說，所述下載 資料是指從電視廣告内容伺服器5下載電視廣告節目表50 和用戶點播的電視廣告節目；所述上傳資料是指機頂盒3 向電視廣告内容伺服器5上傳用戶選擇的電視頻道編號和 r 所點播的電視廣告節目的編號。所述機頂盒3還用於與廣 播電視網路2連接並接收來至廣播電視網路2的電視節目 信號。 .201112760 VI. Description of the Invention: [Technical Field of the Invention] [0001] The present invention relates to the field of communication technologies, and in particular, to a television advertisement on-demand system and method. [Prior Art] [〇〇〇2] In the traditional broadcast television system, each TV channel provides exactly the same content. When the user selects a certain channel, he also selects the TV broadcast by the channel. Advertising, such TV advertising is difficult (:: to reflect the different needs of different groups of people. For example, some people may be more concerned about car advertising, and other people may be more concerned about health drug advertising, but in the eyes of TV advertising Hanging a TV program channel can not provide an advertisement for the audience to choose the content that they want to pay attention to. [Invention content] 闺# In the above content, there is money to provide a kind of TV commercial _ system, the system includes through the Internet , followed by, according to 4, the other device and the set-top box: the television advertisement includes: a database for storing a plurality of electric pains prepared in advance, each television commercial corresponds to a number; television The 'program i' is used to store the number of optional TV commercials offered by each television channel. [0004] 098131706 The set-top box is used for TV commercials The server downloads a television advertisement program table, and uploads the number of the television channel selected by the user according to the television advertisement program table and the number of the on-demand television commercial program to the television advertisement content server; According to the number of the TV commercial program received on-demand, the corresponding TV commercial program is found; the set-top Yuan is also used to download the form number AG1G1 from the TV commercial content server. Page 3 of 15 page 0992054424-0 The television advertisement content server further includes a statistical analysis module, configured to watch the television channel selected by the user and the on-demand television according to the number of the uploaded television channel and the number of the television advertisement program. [0005] In view of the above, it is also necessary to provide a television advertisement on demand method, the method comprising: (a) a set top box downloading a television advertisement program table from a television advertisement content server, the television advertisement program table for storing each The number of optional TV commercials provided by the TV channels, the electricity The advertisement content server further includes a database for storing a plurality of television commercials, wherein each television commercial corresponds to a number; (b) the set top box selects the number of the television channel selected by the user according to the television commercial program list and on-demand The number of the television commercial is uploaded to the television advertisement content server; (c) the television advertisement content server finds the corresponding television advertisement program according to the number of the television advertisement program received on demand; (d) the set top box from the television advertisement The content server downloads the above-mentioned television commercial program; (e) according to the number of the uploaded television channel and the number of the television commercial program, the number of people watching the television channel selected by the user and the on-demand television commercial program is counted. The invention provides a television advertisement on-demand and a method, so that when a user selects to watch a certain television channel, the user can select a television commercial program that he wants to pay attention to, and can also instantly count and watch each television channel and each television commercial program. Number of people, providing advertisers with more reliable advertising effects Basis for this assessment. [Embodiment] [0007] As shown in FIG. 1, it is a preferred embodiment of the television advertisement on demand system of the present invention. 098131706 Form No. A0101 Page 4 of 15 0982054424-0 201112760 System framework diagram. The system includes a television advertisement content server 5 and a set top box 3. The television advertisement content server is connected to the set top box 3 via the Internet 4, and the television set 1 is connected to the set top box 3. The set top box 3 is used to download data or upload data from the television advertisement content server 5 to the television advertisement content server 5. Specifically, the downloading data refers to downloading the television advertisement program table 50 and the television advertisement program on demand by the user from the television advertisement content server 5; the uploading data refers to the uploading of the user-selected selection by the set top box 3 to the television advertisement content server 5. The TV channel number and the number of the TV commercial that is requested by r. The set top box 3 is also used to connect to the broadcast television network 2 and receive television program signals to and from the broadcast television network 2. .
[0009] 所述電視廣告内容伺服器5包括電視廣告節目表50、資料 庫51，統計分析模組52及管理模組53。 [0010] 所述資料庫51用於存儲事先製作好的多個電視廣告節目 ，電視廣告節目都設定有編號。每一個編號對應了唯一 的一個電視廣告節目，例如，編號1對應了 一個主題是保 健的一個電視廣告節目。如下表所示（以八個電視廣告 節目為例）： 電視廣告節目編號 電視廣告節目 1 保健廣告 2 醫藥廣告 3 汽車廣告 4 化妝品廣告 5 房產廣告 表單編號A0101 第5頁/共15頁 0982054424-0 098131706 201112760 6 教育培訓廣告 7 影視動漫宣傳廣告 8 美食廣告 所述電視廣告節目表50用於存儲每個電視頻道提供的可 選的電視廣告節目的編號，所述可選的電視節目的編號 中包括一個默認的電視廣告節目的編號。例如，電視頻 道1包括的電視廣告節目的編號為1、3、5、7，默認的電 視廣告節目的編號是（1)，所述的默認的電視廣告節目 的編號是指用戶沒有在選擇收看某一頻道時，若沒有點 播特定電視廣告節目，則播放該頻道默認播放的電視廣 告節目。該電視廣告節目的編號就是該頻道的默認的電 視廣告節目的編號。如下表所示，其中括弧内的編號即 是該電視頻道的默認播放的電視廣告節目的編號： 電視頻道號 對應的電視廣告節目的編號 1 (1 )、3、5、7 2 2、（4)、6、8 所述的統計分析模組52用於統計觀看每個電視頻道和電 視廣告節目的觀眾的人數。 [0013] 所述管理模組53用於新增、删除資料庫51中的電視廣告 節目及更新電視廣告節目内容，例如當廣告商想要更新 某個產品的廣告的時候，只需要讓電視廣告内容伺服器 的營運商通過所述管理模組53將資料庫中對應該產品的 電視廣告節目的内容更新即可。所述管理模組53還用於 當新增、刪除資料庫中的電視廣告節目時，即時更新電 視廣告節目表。 098131706 表單編號Α0101 第6頁/共15頁 0982054424-0 201112760 [0014] 所述管理模組53還用於設定每個電視頻道的默認播放的 電視廣告節目的編號。 [0015] 如圖2所示，是本發明電視廣告點播方法的流程圖。 [0016] 步驟S202，機頂盒3從電視廣告内容伺服器5下載電視廣 告節目表50供用戶選擇。 [0017] 步驟S204，機頂盒3將用戶根據該電視廣告節目表選擇的 電視頻道的編號和用戶點播的電視廣告節目的編號通過 網際網路4上傳至電視廣告内容伺服器5。需要指出的是 ' ，若用戶沒有點播電視廣告節目，則上傳啲電視廣告節 目編號為當前用戶選擇的電視頻道的默認播放的電視廣 ’ 告節目的編號。_ ' ^ [0018] 步驟S206，廣告内容伺服器5根據接收到的電視廣告節目 的編號，從資料庫51中找出對應該編號的電視廣告節目 〇 [0019] 步驟S208，機頂盒3從廣告内容伺服器5中下載上述電視 廣告節目。 [0020] 步驟S210，根據上述上傳的電視廣告節目的編號，統計 分析模組52統計出收看每個電視頻道和每個電視廣告節 目的人數。 [0021] 在使用該電視廣告點播方法時，電視廣告内容服務商可 更新電視廣告節目表，包括添加、刪除及更改每個電視 頻道包括的電視廣告節目的編號，及當添加、删除資料 庫中的電視廣告節目時，即時更新電視廣告節目表。 098131706 表單編號A0101 第7頁/共15頁 0982054424-0 201112760 [0022] 如圖3所示，是本發明電視廣告節目點播方法在電視機上 的顯示界面示意圖。 [0023] 該示意圖300包括主晝面301和節目列表晝面302，主畫 面用於播放用戶當前點播的電視廣告節目·，若用戶沒有 點播則播放該電視頻道默認的電視廣告節目。節目列表 晝面302用於顯示用戶當前選擇的電視頻道提供的可選電 視節目廣告，用戶通過該節目列表畫面302即可點播自己 想要關注的電視廣告節目。 [0024] 應當說明的是，以上實施例僅用以說明本發明的技術方 案而非限制，儘管參照較佳實施例對本發明進行了詳細 說明，本領域的普通技術人員應當理解，可以對本發明 的技術方案進行修改或等同替換，而不脫離本發明技術 方案的精神和範圍。 【圖式簡單說明】 [0025] 圖1係本發明電視廣告點播系統的較佳實施例的系統架構 圖。 [0026] 圖2係本發明電視廣告點播方法的較佳實施例的流程圖。 [0027] 圖3係本發明電視廣告節目點播方法在電視機上的顯示界 面示意圖。 【主要元件符號說明】 [0028] 電視廣告内容伺服器5 [0029] 機頂盒3 [0030] 網際網路4 098131706 表單編號A0101 第8頁/共15頁 0982054424-0 201112760 [0031] 電視機1 闕從電視廣切㈣服器下載電視廣告節目表供用戶 S202 闕用彳根㈣電視廣告冑目«擇的電視頻道的編號和甩 戶點播的電視廣告節目的編號通過網際網路上傳至電視 廣告内容伺服器S204 圃根據接收到的電視廣告節目的編號，從資料庫中找出對 r 應該編號的電視廣告節S206 [_從廣告内容飼服器中下載上述電視廣告節目S206 V 剛根據上述上傳的電視廣告節目的編號，統計ίίί收看每個 、 電視頻道和每個電視廣告節目的人數S210 098131706The television advertisement content server 5 includes a television advertisement program table 50, a database 51, a statistical analysis module 52, and a management module 53. [0010] The database 51 is used to store a plurality of television commercials prepared in advance, and the television commercials are all numbered. Each number corresponds to a unique television commercial, for example, number 1 corresponds to a television commercial whose subject is a health care. As shown in the table below (take eight TV commercials as an example): TV commercial number TV commercial 1 Health advertisement 2 Medical advertisement 3 Automobile advertisement 4 Cosmetic advertisement 5 Real estate advertisement form number A0101 Page 5 of 15 0992054424-0 098131706 201112760 6 Education and Training Advertising 7 Film and TV Animation Advertising 8 Food Advertising The TV commercial program table 50 is used to store the number of optional television commercials provided by each television channel, the optional television program number including The number of a default TV commercial. For example, TV channel 1 includes TV commercials numbered 1, 3, 5, and 7. The default TV commercial number is (1), and the default TV commercial number is that the user is not selected to watch. In a certain channel, if a specific TV commercial is not on-demand, the TV commercial that is played by the channel by default is played. The number of the TV commercial is the number of the default TV commercial for that channel. As shown in the following table, the number in the brackets is the number of the TV commercial that is played by default on the TV channel: The number of the TV commercial corresponding to the TV channel number is 1 (1), 3, 5, 7 2 2. The statistical analysis module 52 described in 6, 8 and 8 is used to count the number of viewers watching each television channel and television commercial. [0013] The management module 53 is configured to add, delete, and update television commercials in the database 51. For example, when an advertiser wants to update an advertisement of a certain product, only the television advertisement needs to be provided. The operator of the content server can update the content of the TV commercial corresponding to the product in the database through the management module 53. The management module 53 is further configured to update the TV advertisement program table in real time when the TV commercial program in the database is added or deleted. 098131706 Form No. Α0101 Page 6 of 15 0982054424-0 201112760 [0014] The management module 53 is also used to set the number of the TV commercial that is played by default for each TV channel. [0015] As shown in FIG. 2, it is a flowchart of the television advertisement on-demand method of the present invention. [0016] Step S202, the set top box 3 downloads the television advertisement program list 50 from the television advertisement content server 5 for the user to select. [0017] In step S204, the set top box 3 uploads the number of the television channel selected by the user according to the television advertisement program table and the number of the television advertisement program requested by the user to the television advertisement content server 5 via the Internet 4. It should be noted that if the user does not order the TV commercial, the uploaded TV commercial number is the number of the default broadcasted TV program of the TV channel selected by the current user. _ ' ^ [0018] Step S206, the advertisement content server 5 finds the TV advertisement program corresponding to the number from the database 51 according to the number of the received television advertisement program. [0019] Step S208, the set top box 3 from the advertisement content The above television commercial is downloaded from the server 5. [0020] Step S210, according to the number of the uploaded TV commercial program, the statistical analysis module 52 counts the number of people watching each TV channel and each TV commercial. [0021] When using the television advertisement on demand method, the television advertisement content service provider may update the television advertisement program table, including adding, deleting, and changing the number of the television commercial program included in each television channel, and when adding and deleting the database. When the TV commercials are on, the TV commercials are updated instantly. 098131706 Form No. A0101 Page 7 of 15 0982054424-0 201112760 [0022] As shown in FIG. 3, it is a schematic diagram of a display interface of the television advertisement program on demand method of the present invention on a television set. [0023] The diagram 300 includes a main page 301 and a program list page 302. The main screen is used to play a TV commercial that the user currently orders. If the user does not order the video, the default TV commercial of the TV channel is played. The program list page 302 is used to display an optional television program advertisement provided by the television channel currently selected by the user, and the user can click on the program list screen 302 to broadcast the television commercial program that he wants to pay attention to. It should be noted that the above embodiments are only intended to illustrate the technical solutions of the present invention, and are not intended to be limiting, although the present invention will be described in detail with reference to the preferred embodiments. The technical solutions are modified or equivalently substituted without departing from the spirit and scope of the technical solutions of the present invention. BRIEF DESCRIPTION OF THE DRAWINGS [0025] FIG. 1 is a system architecture diagram of a preferred embodiment of a television advertisement on demand system of the present invention. 2 is a flow chart of a preferred embodiment of the television advertisement on demand method of the present invention. 3 is a schematic diagram showing a display interface of a television commercial on-demand method of the present invention on a television set. [Main Component Symbol Description] [0028] TV Advertising Content Server 5 [0029] Set Top Box 3 [0030] Internet 4 098131706 Form No. A0101 Page 8 of 15 0982054424-0 201112760 [0031] TV 1 TV wide cut (four) server download TV commercial program table for users S202 彳 彳 ( (4) TV commercials «Selected TV channel number and the number of TV commercials on-demand to be uploaded to the TV commercial content server through the Internet S204 找出 According to the number of the received television commercials, find the TV advertising section S206 that should be numbered from the database [_ download the above-mentioned television commercial S206 V from the advertising content feeder just according to the above uploaded television The number of the show, statistics ίίί, the number of people watching each, TV channel and each TV commercial S210 098131706
表單蝙號Α0101 第9真/共15頁 0982054424-0Form bat number Α0101 9th true / total 15 pages 0982054424-0